Many of today’s busy consumers are juggling their careers, families and social lives while striving to maintain healthy lifestyles, both physically and mentally. Food and diet plays an essential role in this, with innovation increasingly looking to support consumer choices as many endeavor to balance the benefits and costs of these hectic lifestyles. This, in turn, raises the demand for nutritious foods that are easy to prepare, convenient and portable, while indulgent treats also play a role in relaxation and enjoyment.
The Right Bite was one of Innova Market Insights Top Trends for 2020 , reflecting how food and drinks supporting lifestyle choices can fall into a number of areas. These all aim to help those wishing to embrace healthy lifestyles, balance busy schedules and/or reject their current lifestyles and search for change.
Consumers embracing a healthy lifestyle tend to love having many things do and are dedicated (working long hours, exercising, etc.), but need to plan their time efficiently to get the best benefits. Healthy snacks, energy-boosting food/drinks and on-the-go food and beverages are all of interest, with high protein and energy claims of particular significance. According to Innova Market Insights data, global snacking launches featuring high protein claims had a CAGR of 16.8 % between 2015 and 2019, while the use of energy/alertness claims rose 13.7 % over the same period.
Those seeking healthier lifestyles also looked to find a balance between health and indulgence, while also looking for individual needs and preferences to be met, including the development of more balanced and complete concepts in terms of their nutritional needs.
Balancing busy lifestyles is necessary as consumers live life to the full (holidays, dining out etc.) and benefit from this, but feel that it also takes a toll on them, with ‘fast’ lifestyles also necessitating compromise and rebalancing. Convenience is key in this area, prompting a demand for meals that are easy to prepare and cook, which in turn provides opportunities for ready meals and meal kits. The demand for home cooked food has boosted interest in meal kits, with 28 % growth in the number of launches tracked globally by Innova Market Insights (CAGR 2015-2019).
On the other hand, consumers looking for a change in lifestyle are likely to increasingly distract and distance themselves from their busy lives and try to wind down. Emotional comfort is key here, with interest in comforting, relaxing and sleep-inducing food and drinks, particularly carrying mood, energy and sleep improving claims.
Stress and anxiety are key concerns in modern life as awareness of their negative impact on mental and physical health grows. In a 2019 Innova Consumer Survey 32 % of UK consumers and 39 % of US consumers claimed to experience stress at least once a day, rising to over half in India. The industry response has included more products targeted at improving low mood, tiredness and fatigue and sleep.
A tough market, according to GEA experts Martin Zickler and Dave Medlar, where it is better to start planning from the back in order to make everything right from the beginning. That’s why they first built up the service network and a local assembly and then made a promise: GEA pumps will bring a new level of quality, efficiency and hygiene to the US dairy, pharmaceutical, food and beverage markets.
GEA acquired Hilge, a leading German pump manufacturer, in June 2015. Since then the company has been integrated into GEA and has benefitted from its engineering experience and global network of customers, suppliers and agents. Now that the pumps have received 3-A certification, the time is right to meet the US market head on.
Martin Zickler is the product manager for hygienic pumps, based in Germany. He worked with Hilge before the GEA acquisition. “The old company had no footprint in the USA,” he said. “But now that we have the backing of GEA and a comprehensive service and distribution network in the country, we are ready to take on the challenge.”
Michael Brandt is the business development manager charged with the job of making the US launch a success. He said that he had never had any doubts about the quality of the pumps and the opportunities for them in the US, but he had to make sure that the service and support structure was up to American standards before introducing them to the market.
Get ahead by looking back
“GEA pumps are strong, reliable workhorses but, for the American market, service is critical,” he explained. “We need to be able to respond quickly to our customers and provide a fast spares service. We also needed a reliable distribution network as customers need to know that if they require assistance, they can get the relevant expertise quickly.”
Dave Medlar, head of sales valves & pumps USA and his team have been working hard to get the support network in place before the product launch. “Of course, providing excellent service is always work in progress but I am now confident that we are ready,” he said. “We have a global reputation to maintain; when people buy a GEA product, they know it’s going to be supported well, also during the entire service life of a pump.”
Hygienic approach becomes a must-have
The GEA centrifugal pumps have a unique impeller design that sets them apart from normal centrifugal pumps. “We have pushed the impeller towards the front making it more efficient and the mechanical seal easier to cool. It mimics a closed impeller but can still be used in the pharmaceutical industry and wherever sanitary conditions are required,” said Martin. “This means the pump is easier to clean and can handle a much wider range of liquids.”
In addition, GEA pump housings are manufactured by deep drawing, not casting. This provides a much higher quality surface finish without blow holes in which bacteria can collect. Although this has been a feature demanded largely by the pharmaceutical industry in the past, the food and beverage market is increasingly requiring a more hygienic approach throughout all aspects of its production.
Engineering excellence that allows customization
Although the product’s unique features are impressive, and it has a great reputation for reliability, Michael sees an even stronger sales proposition in the engineering experience of the GEA group. “It’s like an engineer’s toolbox,” he said. “We know that all applications are different and it’s flexibility that our customers need. Because we are engineers, not just suppliers of components, we can adapt the pumps to fit virtually any application. This might include, for example, different fittings or mountings, a more robust design or even providing the pump on a trolley. We look at the application, then work out what the customer needs are.”
The estimated revenue generated from the global ready-to-drink shakes market is US$ 9 Bn in 2019, and is projected to reach US$ 16 Bn by 2028. The market is therefore projected to rise at a CAGR of ~6 % between 2020 and 2028.
Globally, functional drinks are sought after for their high protein content and their demand is likely to rise steadily over the forecast period. A key factor resulting in increasing consumption of functional drinks is the increase in the consumer spending power, especially in developing nations. Ready-to-drink shakes which constitute a category of functional drinks are available in various flavours for retail sales in the global market. Some of these flavours are chocolate, banana, strawberry, among others. The global market of ready-to-drink shakes is analyzed on the basis of various flavours. These products are available for sale in different packaging forms, like bottles, tetra packs/cartons, and cans, which offers heightened convenience. Ready-to-drink shakes are meeting the current health and wellness demand in such a way that the drinks offer high protein amount with added specialty health ingredients.
Key takeaways from the ready-to-drink shake market study
- Obesity is one of the strong issues faced by countries such as the U.S., Canada, Australia, U.K., etc. Ready-to-drink shakes are consumed as a meal replacement to achieve the weight management by restricting the calorie intake.
- Due to the increased prevalence of the diseases and subsequently rising trend of health and wellness, ready-to-drink shakes market is expected to witness positive growth over the forecast period.
- Ready-to-drink shakes are being increasingly opted by fitness enthusiasts and athletes, since it allows avoiding the hassle of the mixing of protein powder in the liquid of choice and also the wait.
- Although, ready-to-drink shakes promise excellent results for gym goers and fitness enthusiasts, the product is still in the introductory phase in developing economies and economies are in transition stage. Therefore, because of the premium nature of the product and its expensive price, the market penetration may get hindered in emerging countries.
“Ready-to-drink shakes market is expected to channel upwards due to the excellent marketing strategies of the key players in the global market, resulting in the positive growth in the emerging markets,” says the report analyst.
Easy availability and increasing penetration of manufacturers and sellers of ready-to-drink shakes to positively Impact growth
Due to the increase in the preference for e-commerce platforms for transaction and shopping, the market reach out of the ready-to-drink shakes is anticipated to increase in the developed and developing economies. The boom in the IT sector has led to the development of the various new and easy ways of the transactions and shopping across various domains. The food and beverage industry is also driven by the increased use of the e-commerce platforms, since consumers have top priority for convenience and ease of doing business. Likewise, e-commerce platforms have enthralled the potential buyers of ready-to-drink shakes due to the easy and increased availability of the products, even in remote areas. Ready-to-drink shakes sales across e-commerce platforms are anticipated to rise over the forecast period and likely to be one of the drivers of the market growth.
Who is winning?
Some of the key players operating in the Ready to Drink Shake market are Nestlé S.A, Starbucks Corporation, PepsiCo Inc., Monster beverage Co., Lotte Chilsung Beverage Co., The Coca-Cola Company, The J.M Smucker Company, Bolthouse Farms, Inc., Arla Foods amba, Atkin Nutritionals Inc. and others.
These insights are based on a report on Ready to Drink Shake Market by Future Market Insights.
Over the past 10 to 20 years, the ripples of change in the global soft drinks market have threatened to become tidal waves, with new categories emerging constantly and genuine novelty flooding the shelves.
According to a new report from Innova Market Insights, which highlights that in the global shift in soft drinks, juices and carbonates may still be the two most active sub-categories worldwide but growth is clearly much faster in alternative areas. For example, Ready-to-drink (RTD) sports drinks saw launch numbers increase at a CAGR of 26 % over 2014-2018, compared with 12 % CAGR for iced tea and coffee and 10 % CAGR for ‘other’ soft drinks, including novelties such as herbal drinks, jelly drinks and vinegar drinks.
Flavor trends also demonstrate the changing face of the market. The fastest growing flavors in recent years include matcha tea (+49 % CAGR 2013-2018), apple cider vinegar (+21 % CAGR) and kombucha (+21 % CAGR), all of which are thriving concepts from Asia that are now distinguishing themselves on a global platform.
As well as the emergence of new categories, overlap between existing varieties is continuing. ‘Hello Hybrids’, one of Innova’s Top 10 Trends for 2020, is perhaps nowhere as important as in the soft drinks arena. ‘Category definitions are blurring all the time,’ says Lu Ann Williams, Director of Innovation at Innova Market Insights. “For example, in the US, Odwalla has recently developed the Smoobucha, which is a blend of fruit smoothie with fermented kombucha.”
At the same time, as suppliers seek new platforms for success, segmentation is also changing the face of the soft drinks shelves. For example, Water+ is an established concept but is continuing to evolve beyond vitaminization and added energy, with fiber, probiotics, collagen and mood ingredients all finding their way into modern waters.
Pectin market value is expected to surpass USD $1.8 billion by 2026, owing to a growing necessity for organic and herbal cosmetic products among the young population.
Global pectin market research studies the types of application (food & beverages: jams, dairy, non-dairy beverages, confectionery), their type (high methylated ester pectin, low methylated ester pectin, and amidated pectin), their function (gelling agents, thickener, stabilizer, fat replacer and others), regional outlook, price trends, growth potential, competitive market share and provides forecasts for 2019–2025. Global Market Insights, Inc., forecasts more than a 7.6 % CAGR for the worldwide pectin industry up to 2025.
Driven by the growing need for plant-based ingredients, the global pectin market is projected to observe significant gains over the forthcoming years. Plant-based ingredients are witnessing this upsurge since they offer immense health benefits.
Pectin products help to control blood sugar levels. These products also help to maintain proper bowel health. Owing to these multiple benefits, pectin products are best suited for nutritional needs, which is likely to foster their market share in the coming years.
Along with health concerns, rising applications of the product in confectionery fillings and sweets would possibly augment the market outlook. Additionally, the increasing usage of pectin in fruit juices and milk drinks as a stabilizer would add up to the industry’s expansion. Pectin helps decrease syneresis in marmalades and jams.
With respect to the raw material segment, apples have dominated the market outlook in recent years. The product is anticipated to witness similar growth in the forthcoming timeframe. This development is attributed to the use of apple pomace in production. Apple peel is one of the major wastes in preserve manufacturing. This peel contains about 1.3 percent of pectin. Apple peel yields more pectin in comparison to sugar beet and citrus peels. In addition, it has better gelling characteristics which further makes it a major raw material in the beverage and food market.
With reference to the geographical landscape, the Asia-Pacific pectin market is predicted to observe significant growth throughout the forthcoming years. Rapidly transforming customer lifestyles is the key factor augmenting the market outlook in the region.
In addition, the increasing demand for consumables that are organic in nature is likely to add up to the growth of the overall market trends. China would possibly lead the market expansion in the region. The country is among the largest producers of pectin. It is also observing mounting demand for health and wellness products due to the increasingly growing middle-class population. Furthermore, rising applications of citrus-based products in the cosmetics sector would further outline the market growth in the region.
Some of the key players in the pectin market includes Cargill, Dupont, Krishna Pectins Pvt Ltd, AEP Colloids, Silvateam S.p.a, CP Kelco U.S., Inc., TIC Gums, Inc. (Ingredion), Compania Espanola de Algas Marinas, S.A., Merck KGaA, Lucid Colloids Ltd., Herbstreith & Fox, Nikunj Chemicals, Pure Ingredients, Cifal Herbal Private Ltd, California Ingredients Inc, Calleva Ingredients Limited etc.
The global apple concentrate market witnessed substantial growth in the past few years, and this growth is expected to continue throughout the forecast period of 2019 – 2029. Towards the end of forecast period, the sales of apple concentrate will translate into revenues exceeding US$ 5 Bn, as per the projections of a new study.
The shelf life of apple concentrate ranges from months to several years, depending on the strength and type of concentrate, as compared to the significantly shorter shelf life of fresh juices. Thus, finished products such as apple juice, sparkling drinks, and soft drinks made from apple concentrate have a longer shelf life than those made from fresh fruit juices.
Longer shelf life of products made from apple concentrate reduces transportation costs and enables manufacturers to export their products and expand their geographical reach. It also allows manufacturers to offer specialized products for the military and astronauts. These products have a longer shelf life than the products made from apple concentrates for civilians.
Key takeaways – Apple concentrate market study
- Liquid concentrates hold the largest share in the global apple concentrate market by form. Powdered concentrates are expected to witness a slower adoption, owing to its high cost of production.
- China accounts for the largest share in the global apple concentrate market as it is the largest producer and exporter of apples and apple concentrate offerings in the global market.
- The beverage industry accounts for the largest share among all segments by application in the apple concentrate market and is expected to grow at the fastest rate during the forecast period.
Manufacturers can gain significant profits from focusing on the B2C channel, which has a limited number of market players.
Apple concentrate market: Competitive landscape
Key players in the global apple concentrate market strive to increase their production capacity by focusing on acquisitions, mergers, and expansion of their own production units. Such investments are also helping manufacturers to expand their geographical reach and penetrate more markets across the globe. Manufacturers are also investing in product innovation and developments for cost-effective processing methods for production of apple concentrate.
For instance, In July 2015, Britvic PLC acquired Empresa Brasileira de Bebidas e Alimentos SA (“ebba”) with an investment of US$ 174.9 Mn.
These insights are based on a report on Apple Concentrate Market by Persistence Market Research.
On 13 November 2019 in Brussels the European Commission launched the new Market Observatory for Citrus fruit. On this occasion the European Commission requested Jose Antonio Garcia Fernandez, Director of Ailimpo and one of the initiators of the World Citrus Organization (WCO), to present the structure, the role and the objectives of this newly created platform for the global citrus category.
The European Commission welcomed this global initiative taken under the lead of Ailimpo, underlying the relevance of such a platform for the citrus sector to exchange information and debate on matters of common concern to enhance the citrus category.
Such a platform is fully aligned with the objectives of the European Market Observatory, which aim to provide market transparency and trends. Therefore, the work of the World Citrus Organization will be beneficial for the deliberation of the European Market Observatory for Citrus. Following their on-going collaboration with other similar international fruit platforms, the European Commission looks forward to having a fruitful cooperation with the new citrus structure once it is fully operational.
Freshfel Europe with its experts and the support of its Brussels based secretariat is eager to contribute to the success of the Market Observatories and the various sub sections such as citrus, peaches and nectarines, apples and pears, and tomatoes.
Experts will discuss both current and future opportunities for the food industry
Fi Europe & Ni is not only the most important trade show for food and beverage ingredients, it’s also the largest industry platform for information and education. These two events offer the chance to network with the best minds in the industry, explore new market potentials and catch up with the most current industry innovations: The Future of Nutrition Summit will offer the opportunity to network, engage in debate and be inspired by pioneers from within and beyond the F&B industry on 2 December. During the exhibition on 3 and 4 December, the Fi Conference agenda provides a top-class programme exploring cutting-edge innovations and the most current industry solutions.
More than 300 thought leaders and experts from industry, market research and academia will share their knowledge and discuss current topics at the Fi Conferences.
The Future of Nutrition Summit will take place at the Novotel Roissy, the day before the show opens, and is aimed at decision makers from R&D, marketing, brand management, retail and public healthcare. The main focus will be on developments that will shape the industry during the next five years and beyond. After “Open Innovation: Reshaping the Food Systems of Tomorrow,” the afternoon will offer attendees the choice between a stream on sustainable food systems and one providing insights into new food technologies. The speakers will include
- Albert Meige, CEO of the open innovation platform Presans: “Get Ready to Sail The Winds of Disruption”
- Prof. Dr Alexandre Mathys, Sustainable Food Processing, ETH Zurich: “In Search of a Circular Economy: Novel Protein Sources to Tackle Food System Challenges”
- Udi Lazimy, Global Sourcing and Sustainability Director, JUST: “Food Innovation Begins with Breakfast”
The Fi Conference takes place during the first two days of the show and is dedicated to tackling current challenges and identifying immediate opportunities for the F&B industry. In the Discovery Theatre on the exhibition floor, keynote presentations, lectures and discussions on clean label, plant-based ingredients, healthy and functional ingredients, as well as reduction and reformulation, are on the agenda. At the same time, four master classes will concentrate on dairy, beverages, bread & bakery, and confectionery & snacks. Speakers include
- Dr. Emilia Nordlund, Research Leader VTT: Hybrid Ingredients with High Functionality for Plant-based Foods
- Eran Blachinsky, CEO, Better Juice: Better Juice: Naturally Reducing Sugar from 100 % Fruit Juices
- Christian Kalk, Founder of Life Science-Based Innovations: Is it Safe? Regulatory Clearance of Innovative Foods and Ingredients”
More information and tickets for the Future of Nutrition Summit and the Fi Conference: www.figlobal.com/fieurope/conferences.
Ardagh Group’s Nitro Can has been adopted by the UK’s number one cocktail mixer company Funkin Cocktails in a collaboration that sees the first-ever range of ready-to-drink nitro canned cocktails hit the shelves. With premium cocktails increasing in popularity, but traditionally demanding time and skill to serve to customers, Funkin have opted for Ardagh’s Nitro Can to deliver their ground-breaking range of canned cocktails. The slim aluminium can features a fixed nitrogen-infused widget that mixes the cocktail instantly, ensuring maximum product quality and consistency and producing an unrivalled multisensory experience for the consumer.
The Nitro Can technology was devised by Ardagh in 2016 to capitalise on the trend for nitro coffee, and with Funkin’s new range it now enters the fast-growing RTD alcoholic beverage market. Nitro Can’s innovative design makes the indulgent pleasure of a hand-mixed cocktail readily accessible in a convenient format. Upon opening the tab, the widget is activated, triggering an attention-grabbing ‘whoosh’ sound as micro-bubbles of nitrogen are released through the product. All the scents, flavours and colours of a bar-made cocktail are retained during the cascading pour, resulting in the instant delivery of an attractive beverage with a long-lasting foam head and the smooth, velvety sensation that is normally only achieved in a traditional cocktail shaker.
Not only does the Nitro Can offer an engaging consumer experience, its stable in-can environment is the perfect packaging solution to protect Funkin Cocktails’ quality ingredients. The 200 ml range contains real fruit, which makes retaining the integrity of product flavour and safety essential, and the can guarantees shelf stability both in refrigerated and ambient temperatures.
Consumers can enjoy Funkin’s four great flavours – Espresso Martini, Passion fruit Martini, Amaretto Sour and the on-trend Pink Gin Fizz – at home, out-and-about or in busy commercial environments previously unable to meet demand for quality mixology, such as restaurants and festival bars. The eye-catching cans feature Funkin’s brand new livery, a silver theme with bold graphics depicting the flavour varietals.
Funkin’s range is now available in the UK market.
One of the large-sized processing plants from São Paulo State started purchasing oranges in the spot market in the first fortnight of May – early varieties from the 2019/20 crop as well as fruits out of the ideal period from the 2018/19 season. Two plants of this large-sized processing plant were crushing oranges in that period, one in Araraquara and the other in Colina.
Bidding prices were around 18 BRL per box, harvested and delivered at the processing plant, lower than that observed until December/18 for mid and long-term contracts, which ranged from 20 to 22 BRL per box – with the possibility of a participation additional in the international juice market. At smaller-sized processing plants, in turn, quotes ranged from 14 to 20 BRL per box in the spot market – depending on both the processing plant and the quality desired.
For mid and long-term contracts, the purchases of oranges from the new crop have been occasional this year, with no fixed prices and deals closed between some of the large-sized processors only.
The citrus farmers consulted by Cepea are concerned about the effects of the higher production expected for the citrus belt (São Paulo and Triângulo Mineiro) in 2019/20 on orange prices.
Higher supply estimates are based on the good development of orange orchards in all Brazilian regions, favorable weather in the second semester of 2018 (with mild heat and well-distributed rains) and the resume of investments. Still, greening should constrain yield at many orchards in SP.
Although higher productivity in 2019/20 may lower the unit cost of production, the new bidding prices are considered low compared to expenses, which may constrain the revenue paid to the growers who will depend on sales in the spot market. Concerning fruit volume, most oranges have already been traded, through contracts – either previously closed or closed in late 2018. However, a high number of farmers, probably smaller-sized ones, may have been waiting for prices to be fixed this year in order to sell their fruits.
THE MARKET IN MAY – Oranges quotes dropped in the first fortnight of May, pressed down by both higher supply and low purchases from processing plants. Between May 2 and 15, pear orange quotes averaged 23.03 BRL per 40.8-kilo box, on tree, 34.5 % down compared to that in the first fortnight of April.
TAHITI LIME – The demand for tahiti lime was low in the first half of May, while supply continued high in the field of São Paulo State – due to the delay in fruit maturation in the first months of 2019. Between May 2 and 15, tahiti lime was traded for 17.20 BRL per 27-kilo box, harvested, 26.8 % down compared to that in the first fortnight of April.
EXPORTS – In the international market, the demand for tahiti lime was firm, due to the higher quality of the fruits available. However, this year, the Brazilian exports of tahiti lime have been lower than in 2018. In April/19, shipments totaled 10.6 thousand tons, according to Secex, 9 % down compared to that in April/18. Between January and April 2019, exports were 20 % lower than in the same period last year.
Following the recent news that The Coca-Cola Company plans to relaunch its sports drink Powerade in India within the next two months as part of its strategy to compete with PepsiCo’s Gatorade, Shagun Sachdeva, Consumer Insights Analyst at GlobalData, a leading data and analytics company, offers her view:
“The news comes as no surprise as the demand for functional sports drinks is growing exponentially in India and resonates well with millennials. Coca-Cola, being one of the country’s leading beverage companies, is now looking to tap into this category and increase its non-aerated drinks portfolio.
“Coca-Cola has collaborated with ICC World Cup as official sponsor with an aim to compete with Gatorade-owner PepsiCo in India. The calculative strategy is a part of company’s larger focus to evolve into a total beverage company by investing around $5bn by 2020 and make India as its third largest market. This is the second time Coca-Cola is trying to launch Powerade in the country.
“Powerade, which registered billion dollar plus sales globally, is currently available in India through imports. GlobalData forecasts the Indian sports drink market to grow from US$2.81bn in 2017 to US$5.87bn by 2023, propped up by healthy and better-for-you functional beverage options.
“Coca-Cola has collaborated with ICC World Cup as an official sponsor with an aim to compete with Gatorade-owner PepsiCo in India. The calculative strategy is a part of the company’s larger focus to evolve into a total beverage company by investing around $5bn by 2020 and making India its third largest market. This is the second time Coca-Cola is trying to launch Powerade in the country.
US sales of cannabis-based drinks jumped to EUR 86 million in 2018, according to the new 2019 US CBD Drinks Report from food and drink experts Zenith Global and US industry newsletter Beverage Digest. The market is expected to rapidly achieve mass market appeal, surging to over USD 1.4 billion in 2023, even with some regulatory restrictions remaining.
“Key growth drivers for CBD drinks include loosening regulatory implementation, investment by major brewers and innovation by numerous start-ups,” commented Zenith Global Chairman Richard Hall. “This has led to far greater awareness and availability.”
“A cultural shift in consumption also contributes. Consumers increasingly look for natural products with health benefits and are reducing their alcohol intake,” added Beverage Digest Executive Editor Duane Stanford. “CBD drinks are positioned as a potential aid for conditions from anxiety to muscle pain.”
The United States, in particular, has been a hot spot for CBD drink innovation. The category received a potential boost in December with passage of the Agriculture Improvement Act of 2018, which removed hemp from Schedule 1 of the Controlled Substances Act.
Cannabis has two main active constituents – CBD and THC. THC is the element that gives an emotional high and has not been licensed for consumer products. CBD, which is an abbreviation of cannabidiol, has some reported benefits and is in the process of gaining the necessary approvals for consumer products.
The quantity of CBD in beverages varies from 2 mg to 100 mg per litre. The 2019 US CBD Drinks Report profiles more than 20 brands which span numerous segments such as soda, tea, cold brew coffee, shots, energy drinks, water (still, sparkling and flavored) and beer.
This report also assesses opportunities for other CBD products, international prospects and developments in US legislation.
Global Cold Pressed Juice Market is estimated to grow at a substantial CAGR in the forecast period as the scope, product types, and its applications are increasing across the globe. Cold-pressed juice implies usage of a hydraulic press to extract juice from vegetables and fruit, different from further procedures such as single auger or centrifugal.
The factors that propel the growth of the Cold Pressed Juice Market include growing number of diabetic patients, fatness problems, growing dietary and health concerns among clinicians, Changing lifestyle, and beauty and detoxifying benefits offered by juice. On the other hand, the factors that may hamper the growth of the market include high price of cold pressed juice.
Cold Pressed Juice Market may be explored by nature, type, distribution channel, and geography. Cold Pressed Juice Market may be explored by nature as Conventional, and Organic. The “Organic” segment led the Cold Pressed Juice Market in 2018 and is anticipated to maintain its dominance by 2024. Cold Pressed Juice Market could be explored based on type as Mixed Fruits and Vegetables, Fruits, and Vegetables. The “Mixed fruits and vegetables” segment led the Cold Pressed Juice Market in 2018 and is anticipated to maintain its dominance by 2024 owing to high demand and rising concerns concerning numerous health issues.
Cold Pressed Juice Market could be explored based on distribution channel as Hyper/Super Market, Convenience Stores, Internet Selling, and Retail/Grocery Stores. The “Hyper/Super Market” segment led the Cold Pressed Juice Market in 2018 and is anticipated to maintain its dominance by 2024.
Cold Pressed Juice Market is categorized based on geography into North America, Latin America, Japan, Middle East and Africa, Western Europe, Asia Pacific, and Eastern Europe. Europe and North America accounted for the major share of the Cold Pressed Juice Market Size in 2018 and will continue to lead in the forecast period.
The key players contributing in the robust growth of the Cold Pressed Juice Market comprise Pressed Juicery, Evergreen Juices Inc., Suja Life, Liquiteria, PepsiCo Inc., Evolution Fresh, LLC, JustPressed, Hain BluePrint, Inc., Organic Avenue, Organic Press Juices, and Juice Generation. The leading companies are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the inorganic growth of the industry.
US markets are poised to achieve continuing growth as Cold Pressed Juice Markets support better nutrition.
An increasing number of diabetic patients, terrible obesity issues, and increasing nutritional and health concerns among clinicians are having an impact on the Cold Pressed Juice markets as people turn to good nutrition as a supplement to medications. Changing lifestyle impacts the market. The cold pressed juice market can be primarily divided into two broad categories: raw juices and HPP. The HPP is packaged in plastic.
Independent brands comprise a higher percentage than is usual for other markets. The cold pressed juice market is comprised in part of smaller stores and from sources that operate as small entities. In other markets it is usually the case that the known brands dominate a market. What is different here with cold pressed juices is that cold pressed juice is better when it is really fresh. This requirement mitigates against large company usual methodical, slow ways of working. It is even more difficult than the milk market when the juice is not pasteurized.
A USD 4.3 billion market in the US in 2017 is expected to reach USD 8.1 billion by 2024, growing in response to demand for food that has more nutrition in it and is tasty.
The full report “Cold Pressed Juice Market” is available with Radiant Insights, Inc. at www.radiantinsights.com.
Jonathan Davison, Beverage Analyst at GlobalData, a leading data and analytics company, identifies the defining beverage market trends in 2018:
1. Company diversification:
Responding to a game-changing shift in consumer attitudes towards health and wellness, carbonated soft drinks giants looked to protect their volume and value sales through category diversification. Delivering on its promise to become a “total beverage company”, Coca-Cola led this trend through a wave of acquisitions across multiple industry sectors, as well as revamping the marketing of Diet Coke and Zero Sugar.
The company also expanded into other categories such as dairy alternatives, increased its energy and juice drinks portfolios and made its presence felt in Foodservice with the £3.9bn acquisition of Costa Coffee.
2. Combatting packaging waste:
The strength of consumer demand for sustainable packaging solutions is driven by industry collaboration and company innovation.
Over 106 brands signed up to the UK’s ‘Plastic Pact’, while PepsiCo joined Nestle, Danone and Origin Materials in the NaturALL Bottle Alliance. When asked about the effect of a tax on plastic products, *79 % of global consumers indicated their shopping behaviour would change. In the UK, Government and industry have reflected this sentiment in a number of actions this year.
The Gov’t continues its consultation on a UK wide deposit return scheme (DSR) for drinks containers. Starbucks introduced a ‘latte levy’ of 5p on single-use paper cups, Carlsberg launched its pioneering ‘snap packs’ solution to bond packs of multiple cans together without using plastic rings and a number of resealable and recyclable can innovations have been launched.
3. Cannabis-infused drinks:
Functional beverages continue to play an important role in the beverages market with the perceived health benefits of cannabidiol (CBD) driving a surge of interest amongst young consumers in 2018.
This emerging sub-category has caught the attention of the biggest players in the market. Constellation Brands and Molson Coors made significant investments in August and both Coca-Cola and PepsiCo are keeping a watching brief on developments.
4. Blossoming plant-based sub-category:
Vegans and vegetarians make up just *7% of the world’s population so it is significant that attitudes to plant-based drinks from non-vegetarians shifted markedly in 2018, as the multi-layered benefits of these drinks became more apparent. The growing consumer interest in this sub-category has taken it mainstream, with market volumes set to increase by **5% in 2018.
Key developments in 2018 included Coca-Cola’s relaunch of its dairy-free smoothie brand AdeZ and the introduction of a range of plant-based milks under its Innocent brand, together with new launches from Starbucks and PepsiCo.
5. Individualism and self-tailoring:
GlobalData’s latest report, ‘‘TrendSights Overview: Individualism & Expression – Exploring the impact the Individualism & Expression mega-trend has on innovation across the FMCG space, 2018”, reveals that consumers are looking for more bespoke, individual experiences, with 61 % of global consumers expressing an interest in creating their own products.
In the crisps market, Walkers’ ‘Salt ‘n’ Shake’ provides a good example of how well this concept can work and some soft drinks brands are now including similar options for customization. Kolibri Drinks launched of a range of botanical products this year which allow consumers to tailor the flavour and sugar content themselves, by using a syrup-based sweetener stored in the cap. This concept could be widely adopted by ready-to-drink (RTD) formats, providing consumers with more choice by offering customisation with convenience.
*Source: GlobalData 2018 Q3 global consumer survey
**Source: GlobalData
Mintel, the world’s leading market intelligence agency, has announced the launch of Indian Consumer, a new consumer intelligence platform featuring in-depth research reports and analyst expertise on India’s consumer markets. Designed specifically for companies, brands, and manufacturers serving the Indian market, Mintel Indian Consumer intuitively combines new consumer research with the latest market data and analyst insight, and is delivered in a highly engaging and interactive platform.
Thoroughly researched, analysed and interpreted by Mintel’s team of local expert analysts, each interactive report is easy to comprehend and, more importantly, act upon. With overarching themes across the food and drink, beauty and personal care, and lifestyles categories, Mintel Indian Consumer presents solutions to gaps identified in the marketplace, with the consumer insight needed to facilitate the product development, brand and marketing, as well as business decision-making processes.
Matthew Nelson, General Manager of Mintel Asia Pacific, says: “From first setting up shop in India nearly a decade ago to doubling our revenue and tripling our headcount in just the last three years, the launch of Mintel Indian Consumer marks an expanded footprint for Mintel in India—a challenging, dynamic and highly innovative marketplace. Mintel’s continued investment in the region builds upon our already established analyst expertise into one of the world’s fastest-growing economies. This is a key milestone for the company’s long-term growth strategy and further expansion across the Asia Pacific region and the world, giving our clients research and analysis of the highest quality to help them grow their business.
“As consumer markets become more competitive, Mintel has proven to be an unparalleled asset to our clients as they develop their business strategies amidst evolving social, economic and political landscapes. Mintel Indian Consumer represents a first-of-its-kind, truly unique approach to helping companies and brands understand and validate local consumer trends and assess the market applicability of global trends locally.”
Nidhi Sinha, Head of Content, India Consumer, at Mintel, adds: “Mintel research identifies the major trends impacting the marketplace, covering consumers in metros and tier one-to-three cities across India’s four main regions. Companies and brands can drill into our consumer data to discover the regional and socioeconomic differences. In fact, the data can be viewed by household composition, demographic, gender and age, to name a few. Mintel’s expert analysts provide their unique perspective and expertise on India’s key consumer markets by examining the trending shifts in consumer behaviour and product innovation on the global and local scale.”
“Mintel Indian Consumer is augmented with interactive data books for an immersive, hands-on research experience, offering the opportunity for deeper data manipulation. Each report addresses category white space, backed by consumer data, and is presented and interpreted in a way that makes sense to our clients. Mintel’s primary research, consumer data and expert analysis give our clients actionable and unique consumer insights and opportunities to help them make informed business decisions for a successful future.”
Cargill has the intention to invest $150 million to construct an HM pectin production facility in South America. HM pectin is a versatile, citrus fruit-based texturizer used for jams, beverages/juices, acid dairy drinks and confectionery.
Bruce McGoogan, strategy and innovation leader for Cargill starches, sweeteners and texturizers business said, “The pectin market has seen a strong growth for several years, primarily driven by the acid dairy drink market, as well as the growing global consumer demand for label-friendly ingredients. HM pectin plays a significant role in delivering on both trends—as it is a plant-based texturizer designed for acid dairy drinks as well as for jams, beverages and confectionery products. The intention to invest in a plant in Brazil, which has an abundant citrus fruit supply, allows Cargill to deliver the pectin our customers need and consumers demand.”
The intended project is part of a comprehensive plan to strengthen Cargill’s full pectin footprint, including improvements to its existing three plants in Europe (Germany, France and Italy) and adding a new plant in Brazil to take advantage of local resources.
“Adding an industry-leading pectin asset in Brazil will complement Cargill’s existing European network and create the capacity to serve our customers around the globe with premium pectin ingredients,” said Laerte Moraes, managing director of Cargill’s starches, sweeteners and texturizers business in South America. “The intended investments also illustrate Cargill’s commitment to its employees and the economies in both Europe and Brazil through job growth and financial contributions. The intention is to start construction early 2019.”
Research into buying habits enables innovation with new options aimed at increasing consumer loyalty
For another year, the watermelon and melon teams of Nunhems®’ have shown the benefits of working with a customer-centred approach. Since 27 June and until 4 July, the experimental station at La Palma, Cartagena, has been holding the fourth edition of the Melon & Watermelon Business Event for Experts, the best world showcase to display the enormous capacity for innovation Nunhems® applies, showing producers and distributors in the field a selection of new developments in which the main argument is flavour.
“We are privileged to have a lot of market information, we know each country’s consumer habits perfectly and we constantly listen to the demands of all the links in the food chain, so we did not put a foot wrong some years ago when we began a process of varietal improvement based on flavour. The market has proven us right and we are achieving our goal: consumers who try one of our varieties want to repeat the experience,” explains Juan Sastre, Crop Sales Manager for watermelon in Nunhems®.
