Rising demand for natural ingredients in the food industry
The global fruit puree market is witnessing a significant transformation, driven by a strong consumer preference for healthier, more natural food products. As processed foods come under scrutiny for their additives and artificial ingredients, fruit purees have emerged as a clean-label alternative that supports both flavor enhancement and nutritional value. From baby foods and beverages to dairy, bakery, and confectionery applications, the usage of fruit purees is growing across a wide spectrum of industries.
The global fruit puree market is projected to reach a valuation of US$ 26.5 billion by 2025, and is expected to grow at a CAGR of 6.7 % from 2025 to 2032, ultimately attaining a market value of approximately US$ 40.9 billion by 2032.
This trend reflects a broader movement toward holistic wellness and plant-based nutrition, fueling global demand and creating new opportunities for market players.
Health-conscious consumers powering the growth trajectory
Consumer awareness regarding diet and health is at an all-time high. Increasingly, individuals are scrutinising product labels and opting for items that align with their dietary and lifestyle goals. Fruit purees, often free from added sugars, artificial preservatives, and synthetic colours, are gaining popularity as a wholesome ingredient. This shift is particularly evident in regions like North America and Europe, where clean-label product penetration is growing rapidly. In developing markets such as Asia-Pacific and Latin America, rising disposable incomes and urbanization are enabling consumers to experiment with healthier food choices, including fruit-based snacks and beverages.
Innovation in product development and packaging
To maintain a competitive edge, manufacturers are investing heavily in product innovation. Novel flavours, exotic fruit combinations, and organic variants are being introduced to attract a wider consumer base. Mango, banana, apple, and berries remain among the most popular choices, while demand for tropical fruits like guava, papaya, and passion fruit is steadily increasing. Alongside product diversification, innovation in packaging has become critical to ensure freshness, shelf stability, and convenience. Flexible pouches, single-serve packs, and resealable containers are becoming mainstream, supporting both consumer convenience and sustainability goals
Role of fruit puree in functional foods and beverages
As the line between food and medicine blurs, fruit purees are being leveraged as a functional ingredient in health-focused products. Their natural concentration of vitamins, minerals, and antioxidants makes them suitable for functional beverages, nutritional bars, and sports recovery products. In the baby food segment, the use of fruit puree ensures nutritional adequacy while offering gentle flavours that appeal to infants and toddlers. Moreover, foodservice providers and quick-service restaurants (QSRs) are integrating fruit purees into smoothies, desserts, and sauces, boosting their versatility and expanding the market potential.
While mature markets continue to show steady demand, emerging economies are experiencing accelerated growth. In Asia-Pacific, the rising middle class and expanding retail infrastructure have significantly improved the availability and accessibility of processed fruit products. Countries like India, China, and Thailand are seeing increased consumption of packaged fruit-based items, driven by changing lifestyles and growing health awareness. Similarly, in Latin America and the Middle East, consumers are warming up to convenience products that align with traditional flavours, creating a strong demand for locally relevant fruit puree variants.
Sustainability and traceability in supply chains
Sustainability is fast becoming a cornerstone of the fruit puree market. From ethical sourcing of raw materials to environmentally friendly packaging, companies are making concerted efforts to reduce their ecological footprint. Initiatives such as sourcing from certified organic farms, reducing food waste through better processing methods, and using recyclable packaging materials are gaining traction. Moreover, traceability has emerged as a key differentiator, especially among discerning consumers who demand transparency regarding the origin and quality of ingredients.
Technological advancements enhancing production capabilities
Recent advancements in food processing technologies are playing a critical role in the evolution of the fruit puree industry. High-pressure processing (HPP), aseptic packaging, and cold chain logistics are enabling manufacturers to retain the natural colour, texture, and nutritional value of purees while extending their shelf life. These innovations not only improve product quality but also help reduce operational costs and food wastage. Additionally, smart factory initiatives and the adoption of IoT-enabled systems are improving process efficiency and scalability for large-scale production.
Challenges in the market landscape
Despite promising growth, the fruit puree market is not without challenges. Seasonal availability of fruits, vulnerability to climatic conditions, and price volatility are ongoing concerns that affect supply chains. Moreover, maintaining consistent quality across batches can be difficult due to the natural variability in fruit content. Regulatory compliance, especially concerning organic and non-GMO certifications, also imposes cost and resource burdens on manufacturers. However, industrystakeholders are actively addressing these issues through strategic collaborations with farmers, contract farming, and investment in quality assurance technologies.
Strategic partnerships and market consolidation
To strengthen market positioning, key players are engaging in mergers, acquisitions, and partnerships. These strategic moves are enabling companies to diversify product portfolios, access new markets, and benefit from technological synergies. The involvement of multinational food corporations and private equity firms in the fruit puree space signifies growing investor confidence. According to Persistence Market Research, the industry is poised for sustainable expansion through 2025, with strategicinvestments in innovation, infrastructure, and brand building likely to determine long-term success.
Future outlook and opportunities
Looking ahead to 2025 and beyond, the fruit puree market is expected to continue its upward trajectory, underpinned by global health trends, product innovation, and expanding distribution networks. Opportunities abound in niche areas such as organic baby food, fortified beverages, and plant-based dairy alternatives. Digital marketing and e-commerce platforms are playing a pivotal role in educating consumers and driving direct-to-consumer (DTC) sales. Additionally, increased focus on localised production and diversification into untapped regional markets will shape the future landscape of the industry.
Conclusion
The fruit puree market is riding a wave of transformation driven by consumer demand for natural, nutritious, and versatile food ingredients. As health and sustainability become central to consumption choices, fruit puree is emerging as a critical component in the evolution of modern food systems. With proactive innovation, robust supply chains, and consumer-centric strategies, industry players are well-positioned to unlock new avenues of growth and value creation in 2025 and beyond.
Orange prices continue moving down in the domestic market in April (in natura), pressed by the higher supply of early fruits (such as hamlin and westing) and of ponkan tangerine. Moreover, the downward trend is also influenced by decreases at the industry. As for the demand, the mild weather has been limiting the consumption, reinforcing price drops.
From April 28 to May 2, values for pear oranges downed 4.58 %, averaging BRL 93.82 per 40-kg box. In April, pear orange averaged BRL 92.46 per 40-kg box, for a decrease of 1.75 % compared to March.
Industry
Citrus growers and processing companies are waiting for data from Fundecitrus (Citrus Defense Fund) to define values and possible contracts for the 2025/26 crop – the new data will be released next Friday, 9.
In April, the price average of the fruit delivered at the industry was at BRL 51.81 per 40.8-kg box, downing 18 % compared to that verified in the previous month. This week (from April 28 to May 2), the value is at BRL 47.30 per 40.8-kg box, for a decrease of 5.95 % in relation to the week before.
The upward trend for tahiti lime values, which has been verified since carnaval in Brazil, was interrupted in late March. The price average for the tahiti lime in the last week of March was at BRL 29.60 per 27.2-kg box, for a decrease of 6.15 % compared to that in the week before.
Players surveyed by Cepea say that the decrease is related to the supply of small-sized fruits, which has been higher than expected for the in natura market. This scenario pushes away consumers at supermarkets.
High-quality fruits, in turn, have been mainly allocated to exports. The price average of shipped fruits is at BRL 40.00 per 27.2-kg box in late March, a level that has been observed since the beginning of the month and it is higher than in January (BRL 30.00/box) and in February (BRL 35.00/box).
Data from Comexstat indicate that, in 2024, the income obtained with exports of lemons totaled USD 196.15 million – that verified for mango (USD 350.3 million) continues the highest income among fruits that Brazil exports. It is worth noting that the income registered with exports of lemons in the partial of this year is already higher than that observed in January and February 2024.
Orange market
Due to the fact that early fruits were hitting the market in late March (such as westing, rubi and hamlin), values of in natura oranges dropped in São Paulo state. The price average for pear oranges in the last week of March was at BRL 98.51 per 40.8-kg box, downing 3.15% compared to that in the period before.
Orange Juice
Global orange juice production for 2024/25 is forecast up 4 percent to 1.4 million tons (65 degrees brix) as higher production in Brazil and Mexico is expected to offset lower production in the United States. Consumption is down while exports are forecast up due to higher supplies.
Brazil production is forecast up 9 percent to 1.0 million tons as more oranges are available for processing. Exports are up with the higher supplies while stocks are forecast unchanged. Brazil is by far the largest producer and is projected to account for three-quarters of global orange juice exports.
Mexico production is projected to increase 4 percent to 187,000 tons on expected better fruit size and juice content. Consumption is down as more goes to exports which are also up due to the rise in available supplies. The United States is expected to remain the top export market.
U.S. production is forecast down 28 percent to a record low 80,000 tons due to a drop in oranges available for processing, especially in Florida. Yields continue to decline in Florida due to fruit drop caused by citrus greening and weather challenges such as hurricanes and freezes. Consumption is forecast unchanged while imports are up slightly with the lower production. Stocks are expected to be down with the drop in production.
South Africa production is forecast to increase 4 percent to 57,100 tons due to a rise in oranges available for processing. Consumption is forecast to be lower due to high prices while exports are forecast up with the higher production and global demand.
EU production is forecast down 7 percent to 50,000 tons as fruit for processing is down with the expectation that more oranges will be exported. Consumption is up with projected higher imports from Brazil and exports are forecast down with lower production. …
Explore the latest global flavour trends of 2025, including mega trends and shifts in lifestyle
Innova Market Insights has been a specialist in consumer-packaged goods trends for 30 years. The company now uses an AI-enhanced platform to analyse insights and observations and generate reports like its report on global flavour trends. Innova’s 360 perspective on insights considers many facets of CPG trends, including consumers, categories, packaging, flavours, ingredients, and products. The company takes a top-down and bottom-up approach to identify trends and drivers, including flavour trends. Top-down factors include megatrends and shifts in lifestyle and attitudes. Bottom-up factors incorporate insights from global trend-spotters, as well as category trends. This comprehensive collection of intelligence can be synthesised into reports such as Innova’s Top Trends in Flavours for 2025.
Global flavour trend #1 – Sensory Therapy
Global flavour trends show that today’s world is highly uncertain, and consumers feel the stress. They look for various paths to mental and emotional wellness, including flavour experiences, that can be uplifting or calming. In fact, consumers participating in global consumer flavour trends research say that the most important feature of flavours is that they can enhance mood. Innova describes sensory therapy as leading to euphoric wellness. Flavour trends indicate that manufacturers offer flavour choices to meet consumers’ emotional needs. Flavours can be cheerful and happy, energised, healthy, or relaxed and calm. Familiar flavours and comforting flavours most impact consumer food and beverage choices, with coffee flavour and brown flavours as favourites, especially paired with products that have a creamy or smooth texture.
Global flavour trend #2 – Authentic & Rooted
Authentic & Rooted is Innova’s #2 global flavour trend for 2025. In global consumer trends research, consumers say that they look for authenticity, connection with others, and comfort through real experiences that are rooted in culture. In fact, nearly half of the consumers researched globally say that honoring food traditions with food choices that reflect their heritage is a very to extremely important factor in their diet. Participants in a global consumer trends research report want to see products on supermarket shelves that reflect old and traditional recipes. Furthermore, timeless traditional flavours are nostalgic. A world of flavours is available in all types of products, from ready meals to beverages, snacks, and coffees.
Global flavour trend #3 – Imaginative Taste Adventures
Innova’s #3 global flavour trend for 2025 – Imaginative Taste Adventures – describes consumer pursuit of experiences with flavour adventures and unique flavour combinations. Taste discoveries provide consumers with enjoyment and pleasure in food and beverages. One example of a global food trend is “swicy,” that is, sweet plus spicy. This food and beverage trend in food and beverage generates positive buzz in the form of social media mentions and sentiment trends across social media and online platforms. Taste experiences are highly important to consumers, and consumers looking for taste experiences will seek out creative flavours.
Global flavour trend #4 – Healthier Enjoyment
The #4 global flavour trend, Healthier Enjoyment, stresses the importance of combining health with flavour. By boosting the taste, texture, and healthiness of food and beverage choices, manufacturers make them more enjoyable, as well as satisfying and better for you. In a global consumer trends survey, participants noted the importance of taste and texture – after price – in food and beverage products that are nutritious. Features that improve nutrition include “light” versions that have less sugar, salt, fat, and/or calories, products that are sugar-free, and products with low or no alcohol claims. Consumers have taste expectations for sustainable products too. Consumers report that taste and texture are barriers to choosing sustainable food and beverage products, including plant-based products that they say need better taste and texture.
Global flavour trend #5 – Quality & Enrichment
Consumers globally tell Innova Market Insights that luxurious flavours feel indulgent and enhance a product’s perceived value. While price is important to consumers, the quality of a product relates to its value for money. When consumers were asked about attributes other than price that make a product a good value, premium quality was their top answer. Furthermore, consumers say that they remain brand loyal only if the products are good quality. Flavour is an important conveyor of quality, and indulgent flavours help satisfy consumer cravings.
According to a recent industry analysis conducted by Future Market Insights, Inc., a leading market research and competitive intelligence provider, global hydration boosters market is projected to grow significantly, with an estimated valuation of USD 8.8 billion in 2024 and a forecasted rise to USD 19.5 billion by 2034, driven by a CAGR of 8.3 % over the period. This growth is fueled by changing consumer preferences, a focus on health-conscious products, and innovative marketing strategies, such as influencer partnerships and social media campaigns.
Key industry trends include the increasing popularity of calorie- and sugar-free hydration solutions, particularly flavoured options like apple, citrus, and watermelon, which enhance both taste and health benefits. The market is also benefiting from the demand for convenient, portable product formats, such as powdered solutions, liquid concentrates, and single-serving packets, which cater to busy consumers and athletes.
“Analyse the projected growth of the global hydration boosters market, focusing on the impact of innovative product development, changing consumer preferences, and the increasing demand for sugar-free and calorie-free options on the market’s CAGR of 8.3 % over the 2024-2034 period.”- says Nandini Roy Choudhury, Client Partner at Future Market Insights.
The sector is evolving with the introduction of multifunctional hydration products that support energy boosts, immune health, and skin wellness, incorporating ingredients like collagen, caffeine, and vitamins. The rising consumer interest in holistic wellness is driving the popularity of these products.
As global temperatures rise and active lifestyles become more common, the need for effective hydration solutions is growing, particularly in regions like the U.S., Germany, and India. In the U.S., for example, the market is expected to reach USD 3.4 billion by 2034, driven by trends in fitness and preventive healthcare. Germany is also seeing increased demand for hydration products, particularly among its elderly population.
Competition outlook
The global business landscape of hydration relief products revolves around the rising consumer appetite, the trend of preventive healthcare, and product innovation. Attractive packaging, the infusion of natural healthy ingredients, and the widespread distribution network attract companies to increase their market share.
These strategies are not only helping the companies to increase their revenue but also increasing their consumer base and brand attraction among consumers. Key companies in the global industry are narrowing down their product strategy by including clean-label solutions in their portfolio to attract health-conscious consumers. These companies emphasise sustainability and infuse unique ingredient formulations into their products.
These marketing strategies and product innovations help the key players to increase their sales across the globe. Increasing investment in research and development and widespread online distribution attract manufacturers and brands to increase their sales in the global industry. Companies are coming up with different solutions for different applications to gain consumer attraction.
For instance
In October 2023 BODYARMOR Sports Nutrition company launched the “Bodyarmor Flash I.V.” in powder and bar form in the rapid rehydration category. According to the company, this product with added minerals and vitamins will help the consumers to stay hydrated.
In April 2024, Evocus company launched the four popular flavours of the products to keep them competitive in the global business landscape.
Leading manufacturers
MOONFREEZE FOODS PRIVATE LIMITED
SEEverse
HydroMate
Liquid I.V.
Espri Life
Venture Pal
Drip Drop Hydration Inc
EVLUTION NUTRITION
Adapted Nutrition
Hydralyte
Equalan Pharma
OFFSPRING BEAUTY CO
Lipoid-Kosmetik
These insights are based on a report on Hydration Boosters Market by Future Market Insights, Inc.
Recent wildfires in several areas in São Paulo state concerned players. According to data gathered by Cepea, wildfires hit some citrus areas, especially the central-north of the state; however, this scenario may not bring significant impacts on the volume of fruits available in the market.
According to players surveyed by Cepea, the areas hit by wildfires are small and the landowners were able to control them rapidly. The rainfall in some areas also helped to control the problem. Damages were more significant for other crops, especially sugarcane.
Market
Prices for the pear orange have been at historical levels this year both in the in natura market and in the industrial segment. The limited supply of the current season and the firm demand from the industry explain this scenario. The price average was at BRL 100.00 per 40.8-kilo box, on tree, at the end of August.
However, the cold wave in São Paulo state in late August led consumers to be away from trades in the orange market. This scenario was reinforced by the end-of-the month period. On the other hand, the limited supply and high prices of industrial contracts continued to sustain quotations in the in natura market.
Symrise announces the opening of a new office and lab facility for Food & Beverage in Beijing. To optimally serve the dynamic and rapidly growing consumer base in the area the company has invested EUR 1.5 million in the facility. The location will enhance the R&D capabilities, customer proximity, and market presence in the North of China.
The country’s diverse and evolving tastes, driven by a rising middle class and increasing urbanisation, lead to stronger demand for beverages, dairy, culinary, and snacks. By expanding its presence in China, particularly with the new facility in Beijing, Symrise can perfectly cater to local preferences and swiftly respond to market trends.
The 800 sqm facility in Beijing covers 250 sqm of office space and 400 sqm of advanced laboratory areas as well as 150 sqm administration rooms. The labs include specialised zones for beverage and dairy creation, application, savory creation as well as snacks and seasonings, each equipped with dedicated workstations and evaluation rooms. This state-of-the-art setup enables Symrise to develop products tailored to the market. It can also provide comprehensive and swift support to customers in the region, ensuring timely and efficient service.
A key market for food & beverage applications
“China represents a crucial market for Symrise due to its dynamic and rapidly growing consumer base in food & beverage applications. As a logical consequence we have expanded our Beijing site to significantly enhance our R&D capabilities,” said Walter Ribeiro, Global President, Food & Beverage at Symrise. “With a focus on customer proximity and technical excellence, this facility will serve as a vital hub for innovation and customer collaboration.
The facility also adds further resources to the company’s main lab in Shanghai, ensuring continuous support and resource optimization. It offers an improved working environment for the team, with modern amenities and a design that balances flexibility, efficiency, and local cultural elements.
“This strategic positioning enhances our ability to innovate and introduce new products tailored to Chinese consumers,” adds Robert Marti, VP North Asia, Food & Beverage at Symrise. “It also strengthens our engagements with local food and beverage producers. As we continue to develop and optimise our offerings, both our customers and consumers will benefit from a broader range of high-quality products, leading to increased satisfaction and loyalty in this key region.”
The Beijing office and lab underscore Symrise’s commitment to innovation, customer intimacy, and market expansion. With additional hires of technical experts, the company sees itself well-positioned to drive growth and deliver superior products across various categories. Symrise anticipates this facility will enhance its current offerings and open market opportunities, solidifying its presence in the Northern China and beyond.
Explore how different food and beverage categories in Germany are developing
Germany, known for its love of hearty meals and indulgent treats, is experiencing a fascinating shift in its food and beverage landscape. While Germans remain a nation of food lovers, they are increasingly prioritising health and sustainability. Here, through our 360 research into the German food and beverage market, we explore how these values are influencing purchasing decisions across various categories, from beverages to snacks and meal preparation.
Beverages in the German Market
German consumers want to reduce their alcohol intake; however, alcoholic beverages are still at large within the country. When asked why they want to control how much alcohol they drink, the most common consumer response was “because it is unhealthy.” Some consumers are turning to non-alcoholic beverages as replacements. Beer is the dominant non-alcoholic beverage in Germany, but variety and novelty is helping drive other non-alcoholic beverage purchases. Indulgent is the top claim for non-alcoholic beverage drinkers, chosen as most important by 25 % of consumers. A further 16 % look for low/no/reduced sugar claims, so healthy indulgence should be a target of note for innovators.
In soft drinks, bottled water consumption is on the rise, with more than one in five Germans increasing their intake in the past year. Two in three named its healthy image as a driver of consumption. For other key soft drinks subcategories, such as carbonated beverages, energy drinks, iced coffee and iced tea, the combination of low/no/reduced-sugar claims with indulgence positionings are the most influential claims for consumers …
Explore key generational differences within the global food and beverage industry
The food and beverage industry is constantly evolving, driven by a complex interplay of factors like technology, sustainability, and individual preferences. But one of the most significant influences on consumer behaviour is generational splits. From financial concerns to health priorities, and the growing importance of sustainability, here Innova Market Insights unveil the key drivers behind each generation’s place in the market. It will also explore how these differences translate into specific product preferences, and overall consumption patterns.
Generational profiles
Generation Z trends research indicates that the generation is characterized by their low household disposable income, lack of work experience, and single status. They are in the exploration stage of their careers, highly invested in physical exercise, and prioritise skin health and energy stamina. While they are socially active and enjoy mingling in various locations, digital platforms are essential for their connection and entertainment.
Millennials have more disposable income due to increased expertise and authority at work and are often living with two people’s paychecks. They prioritise exercise and healthy food choices, focusing on heart health and stamina. Similar to Gen Z, they are concerned about stress and anxiety, and prefer socialising at home. However, they are more experienced with technology than Gen Z.
Generation X are characterised by their high income, with many reaching career plateaus. They are physically active and emphasise bone and joint health for healthy aging. Their satisfaction levels are similar to Millennials, with anxiety being a shared concern. They prefer socialising at home and are experienced with technology.
Boomers have a medium income and are often retired with steady income sources like pensions. They prioritise food and are the most concerned about aging. Memory and agility are key concerns, and they prefer socializing at home. While they are digitally acquainted, they are less reliant on technology than younger generations.
Megatrends and generation trends
Key shifts in consumer behaviour across generations are partly driven by global megatrends, including factors like inflation, health concerns, and sustainability.
While inflation and financial constraints are top of mind for all generations, younger consumers (Gen Z and Millennials) exhibit a more optimistic outlook. Generation Z trends research shows 27 % of Gen Z say that they invest into foods, beverages, and experiences that uplift their mood, while older generations (Gen X and Boomers) are more likely to cut back on expenses and prioritise saving.
Across all generations, there’s a strong emphasis on healthy living, with nutritious diets and physical exercise being key priorities. Eating healthily is the number one eating-related value for all generations, chosen by 43 % of consumers, even over affordability. Gen Z is particularly focused on mental health, with stress and anxiety being major concerns. Millennials prioritise energy and stamina, while Gen X focuses on heart health. Boomers, on the other hand, are most concerned with memory and agility, reflecting their age-related concerns.
Sustainability is a growing concern for all generations, with different generations demonstrating more attentiveness to specific types of environmental consciousness. Younger generations are more likely to choose products with low environmental impact, and support brands that advocate for social causes. However, older generations are more prone to minimise their food waste, avoid overconsumption, and prioritise choosing local, seasonal produce.
Health and wellbeing across generations
Generation Z trends research indicates the generation prioritises mental health, with stress and anxiety being their top concerns. They are also highly invested in physical activity and prioritise energy and stamina. Skin health is another significant concern for this generation, reflecting their focus on appearance and self-esteem.
Millennials share similar concerns with Generation Z regarding stress and anxiety, but also place a strong emphasis on heart health and overall stamina. They are motivated to manage their weight for reasons such as enhancing self-esteem and physical appeal, as well as preventing chronic conditions.
Generation X is more satisfied with their mental health compared to younger generations, but they are more concerned about sleep and insomnia. They are also physically active and prioritise bone and joint health, reflecting their focus on healthy aging.
Boomers are the most satisfied with their mental health, but they are concerned about memory and mental agility. They are also highly focused on healthy aging, prioritising bone and joint health, and are motivated to maintain their physical and mental well-being.
Pleasure and enjoyment between generations
Two in five consumers consider freshness as the most important element in enjoying food and beverage products. While this preference is shared across generations, there are some key differences in many other indicators of enjoyment. For instance, seniors prioritise nutrition and realness, while younger generations favour taste discovery and sweetness. Multiple products can be noticed catering to these interests, advertising nutritional, fresh elements, as well as rich, novel flavours.
What’s next in Generation Z trends and beyond?
The distinct generational differences identified through Innova’s consumer trend research can unlock brand opportunities for the future. Gen Z and Millennials are especially concerned with their mental and emotional health. Generation Z trend research shows that the generation tends to invest in food and beverage that uplifts their mood or alleviates boredom. Brands can leverage this through developing products that offer nutrients for mood improvement or exciting sensory experiences to alleviate boredom. Gen Z and Millennials are also keenly aware of their skin health, as it is their top physical concern. Appearance matters to these younger generations, and brands can develop products that tap into these attitudes through promoting skin health related claims on their packaging.
For older generations, their health focus falls on preventing or managing chronic conditions. Functional ingredients in products can help incentivise these consumers in their choices, allowing them to improve their overall health through their diet. Honesty and transparency are also important eating values for seniors, emphasising nutrition and realness as drivers of enjoyment and pleasure in food. Natural and nutritious products will likely continue to be enticing to this demographic.
Consumers shift to natural beverages, immune-boosting benefits of fruit juices fuel growth
The North American fruit juice sector is undergoing a substantial growth period, with market size swelling to USD 39.6 billion as of the year 2023. Industry forecasts are robust, predicting a continued expansion at a compound annual growth rate (CAGR) of 4.5 % from 2023 to 2032, culminating in an expected market value of USD 59.1 billion.
The surge in market growth is primarily driven by rising health awareness among consumers, who are now gravitating toward natural beverage options like fruit juices. These shifts in consumer preferences are linked to the numerous health benefits attributed to fruit juices, including their vitamin and mineral content, antioxidant properties, and their role in bolstering the human immune system.
Moreover, advancements in technology that allow for the introduction of organic preservatives enhance the appeal of fruit juices. When coupled with modern packaging solutions that cater to consumers’ increasingly busy lifestyles, it’s clear that the market is riding a wave of both practical innovation and heightened product awareness.
Consumer Trends
The shift in consumer behavior denotes a significant move away from carbonated drinks toward healthier options. The adoption of fruit juices as a method to improve metabolism and manage cholesterol levels is also noteworthy. Moreover, consumers are showing an inclination towards convenient consumption methods, which is another factor propelling the market growth.
Market Segmentation
The North America fruit juice market report covers a detailed analysis of the market segmented by type, flavour, and distribution channel, along with projections at both the regional and country levels. Market segments include 100 % fruit juices, nectars, juice drinks, concentrates, powdered juices, and others. Popular flavours profiled include orange, apple, mango, mixed fruit, and more, while the distribution channels investigated are supermarkets and hypermarkets, convenience stores, specialty food stores, online retailers, and others.
Market Outlook
In conclusion, the North American fruit juice market is set for promising growth in the coming years, with consumer demand for healthier beverage options being a prime catalyst. Companies within the market are responding with innovative products that meet the evolving needs and preferences of consumers, positioning the industry for sustained expansion through 2032.
A new study by Fact.MR reveals that the global fruit puree market is projected to reach US$ 24.11 billion by 2024, with demand expected to grow at a CAGR of 6.7 %through 2034. The global fruit puree market is expanding rapidly as more consumers opt for packaged and convenient food products.
Fruit purees are increasingly used in various food processing sectors, including bakery products, beverages, smoothies, confectionery items, baby foods, dairy, and frozen products, driving up demand.
The growth of the food and beverages industry, supported by favorable trade policies and a rising global population, has positioned fruit purees as a popular, healthier alternative to sweeteners and artificial ingredients in food processing. The increasing number of working-class parents is boosting the demand for processed baby food, making fruit purees a highly sought-after component in infant and toddler diets due to their significant nutritional value.
The rapid expansion of the food and beverage industry, spurred by favorable trade regulations and a growing global population, highlights fruit purees as a healthy alternative to sweets and artificial ingredients. In developed countries like the United States and Germany, the preference for packaged juice as a daily breakfast item is significantly boosting demand for fruit purees across all age groups.
The rising consumption of canned and packaged foods, along with the extensive reach of retail networks, is expected to positively influence the market’s growth by improving product availability and distribution. Consumers are primarily drawn to these products for their health benefits. Probiotic beverages infused with fruit purees, such as Actimel, are gaining popularity for their immune-boosting properties. Additionally, fruit purees are increasingly recognized as sugar alternatives worldwide.
Key Takeaways from Market Study
The global fruit puree market is forecasted to expand at a CAGR of 6.7% through 2034.
Global sales of fruit purees are estimated at US$ 24.11 billion in 2024. The market is projected to reach US$ 46.33 billion by 2034-end.
The North American market is projected to expand at a CAGR of 6.1% through 2034.
The bakery segment is estimated to account for 25% market share in 2024. East Asia is forecasted to account for 25.2% of the global market share by 2034.
“Global fruit puree consumption is growing rapidly as more consumers prefer convenient food products that include natural ingredients. Fruit purees are being increasingly used in the bakery, beverages, confectionery, baby food, and dairy industries,” says a Fact.MR analyst.
Regional Analysis
The United States is a crucial market for fruit puree producers due to its extensive and varied consumer base, strong food and beverage sector, and shifting consumer tastes. The diverse American population, which enjoys a wide range of cuisines and dietary trends, drives high demand for fruit purees across multiple applications such as beverages, desserts, snacks, and baby foods.
Producers can capitalize on the American preference for convenient and nutritious food options by positioning fruit purees as essential ingredients. Additionally, the growing emphasis on natural and clean-label products aligns well with the inherent qualities of fruit purees, making them appealing to consumers focused on wellness and healthy eating habits.
Market Developments
Key fruit puree producers are Kanegrade, Kiril Mischeff, Tree Top, Mine Fruit Products, Döhler, Uren Food Group Limited, Dennick Fruitsource and Milne Food Products. Key companies in the industry are joining forces by merging and acquiring other companies. They are also launching new products to make their position stronger and grab a larger share of the market.
Recent Developments
In 2019, Döhler took control of the majority stake in Zumos Catalano Aragoneses S.A., a producer based in Spain specializing in juices, purees, and concentrates.
In 2020, Tree Top Fruit Ingredients introduced its Tree Top Fruit+Water pouches, a line of hydrating pouches crafted with over 45% juice specifically tailored for children. These single-serve pouches offer low-sugar beverage options, fortified with vitamin C. The product comes in four enticing flavors: grape, fruit punch, tropical, and berry.
After two months of price drops, orange values are expected to increase again in the in natura market in June. Processing activities are likely to be intensified, since more companies have started to operate, limiting the supply of fruits in the in natura market. Players say that, although the demand is usually lower in this period, since the weather is colder, the supply in the in natura market is expected to be smaller than the demand.
Orange prices already increased in the second fortnight of May, after the release of estimates of a lower output by Fundecitrus. Thus, many producers stopped harvesting fruits for the in natura market, preferring to meet the demand from the industry.
In May, the average for the pear orange was BRL 80.22 per 40.8-kilo box, on tree, downing 11.21 % in relation to April/24.
Although prices dropped from April to May, they are still at high levels. In addition to the forecast of a small crop, low stocks of orange juice have been boosting the industrial demand for fruits.
Tahiti lime
The supply is expected to continue limited in June, due to the below-average volume of rainfall. Colder temperatures have concerned producers, since this scenario may result in characteristics that purchasers disapprove, especially in the international market. In May, the price average was at BRL 32.62 per 27-kilo box, harvested, 18.96% up compared to April.
Ponkan tangerine
Prices may move up in June, especially from the second fortnight on, when the supply in São Paulo tends to decrease. Moreover, the fruit can be a good alternative for orange and other fruits, which are presenting higher quotations. On the other hand, the demand is likely to decrease due to the cold weather, limiting more significant price rises.
Döhler announces the expansion of its Paarl manufacturing facility, marking a significant advancement in its operations within the African market. By enhancing product availability and customising offerings, Döhler deepens its partnerships with local customers and positions itself at the forefront of the food, beverage and life science and nutrition industry in the region.
The expansion of Döhler South Africa’s plant in Paarl introduces new, state-of-the-art production lines for compounds and emulsions as well as powdered and liquid flavours. In addition, it substantially increases the company’s capability for processing bulk juice concentrate. From now on, customers will have direct access to the complete portfolio of compounds, which shows Döhler’s commitment to being at the forefront of the food, beverage and life science and nutrition industry in the region.
2024 promises to be a groundbreaking year for Döhler South Africa following notable achievements and the establishment of strategic partnerships in the last year. The Paarl plant expansion sets the stage for future advancements. The addition of cutting-edge production lines and state-of-the-art R&D labs will further strengthen Döhler’s ability to deliver high-quality products and product solutions directly to the African market.
The expansion of Döhler’s plant in Paarl was officially inaugurated in May with a ceremony attended by prominent industry figures, the Drakenstein Executive Mayor and the Consul General of the German Consulate, emphasizing Döhler’s commitment to deepen its engagement with the African food, beverage and life science and nutrition industry.
As per this latest study by Fact.MR, a provider of market research and competitive intelligence, the global nitro cocktails market is expected to garner USD 102.7 million by 2033, expanding at a high-value CAGR of 16.7 % from 2023 to 2033.
Nitrogen gas is added to beverages to give them a distinctive texture and flavour. Under high pressure, nitrogen gas is added to a beverage during this procedure, resulting in small bubbles that give the beverage a silky and creamy texture.
Market expansion is being driven by the fast-rising demand for beverages that are ready to drink. In addition, the demand for healthy and low-sugar beverages is growing as a result of consumers’ growing health awareness. Additionally, adoption of convenience-oriented lifestyles has been encouraged by rapid urbanisation, rising middle-class population, and growing number of youths in developing economies, which has increased the demand for ready-to-drink beverages with nitro infusions.
As the demand for unique and visually appealing cocktails continues to grow, the market for nitro cocktails is expected to continue expanding rapidly. However, it is worth noting that the use of nitrogen gas can be potentially dangerous if not handled properly; so it is important for bartenders and establishments to take proper safety precautions when preparing and serving nitro cocktails.
Key takeaways from market study:
The global nitro cocktails market is valued at USD 21.9 million in 2023.
Worldwide demand for nitro cocktails is projected to increase at a CAGR of 16.7 % from 2023 to 2033.
The global market is estimated to touch USD 102.7 million by the end of 2033.
The market in China is projected to surge ahead at a CAGR of 21.6 % during the forecasted time frame (2023 to 2033).
The market in the United Kingdom is forecasted to expand at 14.9 % CAGR through 2033.
“Consumer demand for new products is rising, along with continuously changing drinking habits and consumer behaviour, which is fueling the consumption of nitro cocktails,” says a Fact.MR analyst.
Market competition
The market for nitro cocktails is still relatively small but is growing rapidly. More and more bars and restaurants across the world are adding nitro cocktails to their menus, and some companies are even producing pre-made nitro cocktails that can be purchased in stores. In addition, there are now specialised nitro cocktail machines that bars and restaurants can use to create their own unique nitro cocktail creations.
Cruise Beverages announced the debut of a new range of Nitro-infused CBD Craft drinks in February 2021. These really useful drinks provide a substitute for alcoholic beverages. They are designed to improve focus and aid individuals in managing stress and anxiety without causing a spike in sugar levels or hangover-like symptoms.
According to DataHorizzon Research, the Energy Drinks Market was worth USD 92.3 billion in 2022 and is projected to hit USD 220.9 billion by 2032, boasting a Compound Annual Growth Rate (CAGR) of 9.2 %.
The surge in demand for energy drinks stems from their perceived ability to enhance both physical and cognitive performance. Market participants are promoting beverages devoid of sugar, glucose, and high fructose corn syrups as functional drinks that not only heighten alertness but also offer physical benefits.
Energy drinks have gained significant popularity as a supplement among teenagers and young adults in the United States, with a predominant consumption by men aged between 18 and 34. This surge in popularity can be attributed to the rising awareness of health and wellness, coupled with the increasing prevalence of sports activities among the younger demographic.
Recently, market players in the US have shifted their focus from targeting athletes to catering to the preferences of young consumers, reflecting the growing demand for mental alertness among this demographic.
Energy Drinks Market Report highlights:
The global energy drinks market growth is anticipated at a CAGR of 9.2% by 2032.
PepsiCo, Inc. announced two new nutrition goals as part of their strategic transformation to reduce sodium and provide essential sources of nutrition in the foods consumers reach for.
North America, particularly the US, has the highest per capita consumption worldwide. New product launches like ZOA cater to the increasing trend towards healthy organic diets.
In response to consumer preferences for healthier options, health-conscious brands are introducing a variety of sugar-free and calorie-free energy drinks. These products not only cater to the needs of athletes but also offer benefits for individuals who are overweight or obese. Additionally, sugar-free variants are particularly advantageous for those who are lactose intolerant.
Energy beverages, encompassing a wide range of options such as soft drinks, carbonated beverages, fruit and vegetable juices, beverage concentrates, ready-to-drink tea, and ready-to-drink coffee, are among the most commonly consumed beverages in the market. This diversity reflects the evolving preferences of consumers seeking convenient and functional beverages to support their active lifestyles.
Industry trends and insights:
Energy drinks are high-caffeine beverages that claim to improve physical and mental performance. Their popularity has contributed to the growth of the energy drinks market.
Monster Beverage Corporation acquired Bang Energy beverages and a production facility in Phoenix, Arizona, for approximately USD 362 million.
Energy drinks market segmentation:
By Product: Drinks, Shots
By Packaging: Cans, Bottles
By Distribution Channel: On-trade, Off-trade
By Region: North America, Latin America, Europe, Asia Pacific, the Middle East and Africa.
Regional analysis
North America held the largest market share, with the US having the highest per capita consumption worldwide. The US has experienced a shifting trend toward a healthy organic diet due to increased awareness about overconsumption of caffeine beverages. Several new product launches, such as ZOA infused with vitamins and antioxidants, sustain the image of healthy energy drinks in the market.
Competitive analysis
The competitive landscape of the industry is characterized by a high degree of fragmentation, with global brands holding the largest market share, leveraging their extensive experience in regional markets. Leading players in this space include Red Bull, Taisho Pharmaceutical Co Ltd., PepsiCo. Inc., Monster Beverage, Lucozade, The Coca-Cola Company, Amway, AriZona Beverages USA, Living Essentials LLC, Xyience Energy, and others.
These companies have established partnerships with numerous retail and chain food service outlets, allowing them to maintain a strong presence across various sales channels. Their sustained market presence is reinforced by continuous product innovation and unique marketing strategies, which set them apart in this fiercely competitive industry.
According to a recent study conducted by Fact.MR, the global citrus fiber market reached a valuation of USD 317 million in 2022 and is projected to achieve USD 550 million by the conclusion of 2032. The market is anticipated to witness an expansion of demand opportunities at a Compound Annual Growth Rate (CAGR) of 5.6 % through the forecast period. A primary driver stimulating growth within the global citrus fibers market is the escalating demand for natural, plant-based ingredients in both food and personal care products.
The surge in demand for gluten-free and vegan products within the food and beverage sector is a significant contributor to the heightened sales of citrus fibers. As consumers increasingly become aware of the adverse health effects associated with the consumption of processed foods, there is a notable shift towards plant-derived ingredients, thereby fostering growth prospects within the citrus fibers market.
Citrus fibers are emerging as effective alternatives to sodium triphosphate, thereby augmenting their incorporation in processed meat products. This trend is further bolstering the market for citrus fibers, as manufacturers seek cleaner and more natural ingredients to meet consumer preferences and industry standards.
Furthermore, citrus fibers exhibit a high fat-binding capacity and are adept at stabilising emulsions, making them increasingly sought-after in the bakery and confectionery sectors. This growing utilisation of citrus fibers in such applications is expected to contribute favorably to the market’s growth trajectory in the foreseeable future.
Expanding beyond the realm of food and beverage, citrus fibers are gaining prominence in skincare and personal care products as well. With their rich vitamin C content, citrus fibers offer benefits such as improving skin tone, reducing dark spots, and addressing hyperpigmentation. These attributes have led to heightened interest in orange and lemon citrus fibers for incorporation into skincare products, consequently driving up their sales.
Leading players in the citrus fiber market include:
CEAMSA
Fiberstar, Inc.
CP Kelco, Inc.
Herbafoods Ingredients GmbH
Florida Food Products, Inc.
Golden Health
According to Fact.MR’s analysis, the demand for citrus fibers is poised to witness a notable uptick in the United States, fueled by the increasing adoption within the food and beverage as well as personal care industries. Moreover, the rising preference for vegan and plant-based products across the nation is expected to sustain and further boost the sales of citrus fibers in the years leading up to 2031.
Key takeaways from citrus fiber market analysis:
Based on applications, personal care segment is projected to grow at a 5 % CAGR, remaining a dominant area of application.
By function, citrus fibers as water binders & fat replacers will account for over 50 % of the total market share through 2031.
The U.S. is estimated to account for 9/10th of the total citrus fibers market sales, placing the country as a lucrative market.
Increasing popularity of gluten-free and plant-based ingredients in Brazil will augment market growth, holding over 40 % of the total market share by 2031.
“Surging cases of food-borne diseases due to artificial flavours and colours used in processed food will encourage adoption of natural citrus fibers. Considering this, sales of citrus fiber-based pharmaceuticals will increase, further augmenting growth in the market through 2031,” says the Fact.MRanalyst.
Growth drivers:
Growing awareness regarding negative health effects of synthetic flavouring in food products will favour adoption of citrus fibers.
Increasing significance of clean labels in food and personal care products will drive sales of citrus fibers.
Market segmentations:
by nature: organic, conventional
by grade: food-grade, pharma-grade, others
by source: oranges, tangerines/mandarians, grapefruit, lemons and limes
by function: gelling gums, thickening gums, water binders & fat replacers
by application: desserts and ice-creams, snacks and meals, bakery products, sauces and seasonings, meat & egg replacements, personal care, pharmaceuticals, beverages, flavourings, and coatings, others
by distribution channel: online channel, convenience stores, supermarkets and hypermarkets, department stores, specialty stores, pharmacies
by region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Competitive landscape
Major citrus fiber suppliers are actively broadening their consumer reach to establish a dominant market presence in the foreseeable future. Employing arange of strategic approaches, these suppliers are pursuing growth opportunities within the market. These strategies encompass various tactics such as mergers, acquisitions, collaborations, expanding company footprints, forging partnerships, launching innovative products, and more.
Recent developments
Azelis, in July 2021, established a collaboration with CP Kelco to broaden its capabilities for distribution around the Netherlands for citrus fibers and some other natural food ingredients.
Fiberstar Inc., in 2019, launched a new website for citrus fiber Citi-Fi to showcase its products along with providing education to consumers around the world. The company is also taking initiatives to improve its digital experience.
Orange Fiber is a popular startup that has announced the launching of a novel fabric range made from pulp and citrus fiber with collaborations with Marinella brands and H&M.
CP Kelco is a leader that provides solutions in natural ingredients and has unveiled the launch of a novel innovation center for pilot plant scale-up and research applications.
These insights are based on a report on Citrus Fiber Market by Fact.MR.
The global energy drinks market has presented itself as one of the most stable in recent times, registering continued growth over the past five-year period while many other drinks industries have stalled. Red Bull, Monster, and Rockstar have maintained their dominant share in the high-performing market at the global level over the past decade, resisting disruptive new entrants for the most part of the period. However, the big exception to this has been HELL Energy, which is now aiming to tap consumers’ growing interest in tech-augmented experiences, says GlobalData, a leading data and analytics company.
Ayoub Khalil, Consumer Analyst at GlobalData, comments: “Since its launch in the early 2000s, HELL Energy has established itself as the market leader in eastern Europe and more significantly found itself as the major player in India recently. It is now looking for continued growth from launches in high growth potential economies. India’s growth, especially in terms of disposable income, remains solid with economic growth being revised upwards to a solid 6.44 % in 20231, while eastern European countries are also showing good signs despite recent stagnation.”
With its distinctive commitment to technology, HELL Energy has now embarked on a new AI drink, which it presents as being entirely made across every part of its value chain by artificial intelligence (AI). This is a unique step to ride the trend of a new fascination with tech-augmented experiences, a trend evidenced by a survey of GlobalData showing how over 86 % of global consumers’ buying choices are shaped by how digitally influenced the product is2.
Khalil adds: “The big question, however, with the release is whether it serves to be more than a marketing ploy or a genuine innovation that draws on AI’s powerful capabilities to produce true value that satisfies nuanced consumer preferences. This question comes in light of the most recent quarter GlobalData survey affirming the general benefits that integrating AI can bring in production with 83 % of surveyed consumers claiming that how much a service is tailored to their preferences and personalities has a positive effect on their purchases2, which is something the new drink states it brings in AI’s ability to analyse vast data to boil down to what consumers exactly want.”
In the broader view of the commercial landscape, the release brings to market an interesting case study for firms in and outside the industry of the benefits that can be brought by involving AI in the production process. Again, such methods are already being leveraged elsewhere without the gimmick of companies naming their products an AI release. The biggest of these examples is how the major player Coca-Cola has moved into this new space with its newly released Y-3000 drink, which it claims to have been developed with the help of AI.
Khalil concludes: “HELL Energy, however, does state that what makes its drink truly AI generated compared to other products is the complete use of AI in everything from packaging to evaluation to marketing elements; where the company needs to be clearer is in how much they’ve been able to completely strip away any subjective human choice in the configuration that every AI system is adjusted with, which still remains undisclosed by the company.”
1GlobalData Database-Economy-Macroeconomic Database updated Jan 2024-India 2GlobalData’s Global Consumer survey published in December 2023 was conducted with 21,000 respondents globally
Ingredion leads investment round to accelerate start-up’s advanced technology for naturally reducing sugar
FoodTech start-up Better Juice, Ltd., announced its collaboration with Ingredion, Inc., a leading global provider of specialty ingredients to the food and beverage industry. Ingredion Ventures, Ingredion’s venture investment arm, will lead the Series A funding round for Better Juice which will fast-track penetration of its breakthrough sugar reduction solution into the US juice market.
Better Juice’s innovative sugar reduction technology removes simple sugars in juice-based beverages, concentrates and other natural sugar-containing liquids. The Company developed an enzymatic technology, which converts sugars into non-digestible compounds, such as dietary fibers and non-digestible sugars, while maintaining the natural profile of vitamins, minerals and organic acids in the final product.
“This important partnership step is truly exciting,” enthuses Gali Yarom, co-founder and co-CEO of Better Juice. “It dovetails perfectly with the Better Juice strategy to penetrate the North American market. Ingredion was impressed by our non-GMO technology, and its uses in a wide variety of applications. This move will open doors to leading food and beverage companies seeking sugar-reduction solutions for their products.”
“The Better Juice technology adds a completely new dimension to our portfolio of sugar reduction solutions for food and beverage brands on a mission to meet increased consumer demand for less sugar,” says Nate Yates, Sugar Reduction Business Leader at Ingredion. “This technology also provides manufacturers with more options to successfully reduce sugar without compromising on great taste or nutrition.”
Clean-label conversion
The environmentally friendly clean-label conversion process applies proprietary beads composed of non-GMO microorganisms which produce enzymes. These enzymes convert the juice’s composition of fruit sugars including sucrose, glucose, and fructose into better-for-you prebiotic fibers and other non-digestible molecules. This enables sugar reduction by 30 to 80 percent.
“This alliance will accelerate our go-to-market journey,” explains Eran Blachinsky, PhD, co-founder and co-CEO of Better Juice. “Ingredion’s capital support will allow us to extend the technology to other liquids with natural sources of sugar, such as milk, beer, and wine.”
This achievement follows Better Juice’s well-established partnership with GEA Group, one of the largest suppliers of food processing technology.
Better Juice primed for commercialisation
Better Juice’s solution has successfully advanced to commercial scale in the U.S. In recent years, it demonstrated its full proof of concept in collaboration with juice manufacturers in the U.S. and Asia. These companies are now poised to progress to the next stage of commercialisation. Better Juice is now fully prepped for market entry, with a capacity to process 250 million liters of sugar reduced juice per year.
Since 2022, the groundbreaking GEA Better Juice Sugar Converter Skid is included in GEA’s test center in Ahaus, Germany. Better Juice collaborates with GEA for manufacturing the bioreactor, and together they install the technology in customers’ facilities.
“Better Juice has achieved important milestones in the past two years and has positioned itself as the leading company for reducing simple sugars from natural sources,” notes Amir Zaidman, VP of The Kitchen Hub. “The timing is perfect for serving the rapidly expanding trend of consumers striving to cut down on simple sugars in their diet.”
About Ingredion Ingredion, Inc. (NYSE: INGR), headquartered in the suburbs of Chicago, is a leading global ingredient solutions provider serving customers in more than 120 countries. With 2022 annual net sales of nearly $8 billion, the company turns grains, fruits, vegetables, and other plant-based materials into value-added ingredient solutions for the food, beverage, animal nutrition, brewing, and industrial markets. With Ingredion Idea Labs® innovation centers located around the world, and approximately 12,000 employees, Ingredion co-creates with customers to fulfill its mission of bringing the potential of people, nature, and technology together to make life better.
The Mintec Benchmark price (MBP) for apple juice concentrate medium acidity is currently assessed at EUR 1900/MT, up 8.5 % m-o-m and 28.8 % y-o-y.
Apple production in Europe has been revised by The World Apple and Pear Association (WAPA) to be no more than 11 million tonnes down 4 % from the initial forecast. Poland, Europe’s top apple producer, is expected by the industry to yield around 3.3 million tonnes in 2023, 700 000 tonnes lower than WAPA’s August forecast.
Processing is reaching completion with most processors finished for the season. Market sources said that Polish apple juice concentrate production will be around 230,000 tonnes. Demand is strong throughout Europe, but supply is limiting trade and subduing the market, according to market sources, most apple juice is concluded under contracts. Many buyers were expecting a drop in price as the processing season came to an end, yet this never occurred.
China has also had a challenging apple season with a lower crop than normal. According to market sources, the industry expects apple juice concentrate production in China to reach approximately 300,000 tonnes in 2023, which is well below typical levels that often exceed 500,000 tonnes. Market sources have said that some of China’s juice has been imported into Turkey and blended domestically. Market sources suggest bullish expectations for the industry in upcoming months as supply and demand dynamics tighten.
Döhler, a global producer, marketer and provider of technology-driven natural ingredients, ingredient systems and integrated solutions for the food, beverage and life science & nutrition industry acquires Frikos and strengthens its product portfolio of freeze-dried fruits.
Döhler, leading global producer, marketer and provider of technology-driven natural ingredients, ingredient systems and integrated solutions for the food, beverage and life science & nutrition industry has acquired Frikos, a Serbian company renowned for its expertise in premium quality freeze-dried fruits. This acquisition marks a significant step in enhancing Döhler’s strategic product portfolio, particularly in the area of organic red berries.
Located two hours southwest of Belgrade, Serbia, in the heart of the raspberry cultivation region, Frikos has been at the forefront of innovation in the freeze-dried berries sector for many years. In partnership with Friko’s management, Döhler will build on this success and strengthen its global market position, for example, with their state-of-the-art technology in the production of organic raspberries.
With their strong focus on organic products, Frikos demonstrates their commitment to sustainable farming practices and support for the local agricultural community. The strategic location of Frikos, coupled with their in-house technology and robust quality management systems, leverages the expertise of local farmers and supports continuous improvement of their product quality.
Frikos will have access to all of Döhler’s cutting-edge technologies, and together with Döhler’s application labs, global and local customers can expect prime services and a more extensive product portfolio.
Customers worldwide, especially in North America and Europe, will now benefit from a broader range of premium quality freeze-dried berries as well as a reliable supply chain. This strategic acquisition further strengthens Döhler’s commitment to meeting the evolving needs of customers and consumers worldwide for excellent, tasty, healthy and sustainable solutions in the food and beverage industry.
About Frikos Frikos is a company specializing in the production of premium frozen and freeze-dried fruits, particularly in red berries, with a focus on organic locally grown products, like organic raspberries and blackberries. Located in the heart of Serbia’s raspberry cultivation region, the company has established a strong reputation for premium quality products and innovation especially in developing own freeze-drying technologies. With their strong focus on organic products, dedication towards market trends and customer needs, Frikos demonstrates their commitment to sustainable farming practices and support for the local agricultural community.
Growth of the functional beverage market is driven by its adaptability to diverse consumer preferences and dietary needs, catering to various proiles, including plant-based, low-sugar, caffeine-free, and customised nutritional demands
The functional beverage market size is projected to surpass USD 164,058 million in 2023 and is likely to attain a valuation of USD 277,744 million by 2033. The functional beverage market share is expected to rise at a CAGR of 5.4 % from 2023 to 2033.
Functional drinks have firmly established themselves in the sports and fitness market, providing great performance enhancers, post-workout recovery aids, and pre-activity nourishment. These items have become essential components of fitness programs, effortlessly harmonising with the desire for optimum physical performance and adequate nutritional consumption.
The functional beverage industry is benefiting from increased public awareness of health issues. These beverages address a wide range of conditions, including stress management, anxiety, inflammation, and digestive health. As consumers seek solutions to these problems, the market seizes the chance to solve real-world health issues with focused, practical solutions.
Effective marketing and branding initiatives significantly impact the growth of the functional beverage sector. Engaging narrative, eye-catching packaging, and targeted endorsements all captivate customers’ attention and allegiance. Branding is critical for establishing long-term consumer relationships and differentiating items in this crowded industry.
The advent of e-commerce platforms and direct-to-consumer sales channels is substantially propelling the functional beverage market’s expansion. These channels enable manufacturers to reach a larger audience while incurring fewer distribution expenses and providing consumers with quick access to a bigger range of product selections.
Personalisation is emerging as an increasingly important motivator. Customisation possibilities are available from functional beverage providers, allowing customers to customise their beverages to specific health requirements or flavour preferences. This increases brand loyalty and customer engagement.
CBD (cannabidiol) and hemp-based compounds have been gaining popularity in the functional beverage industry. These substances are linked to possible health benefits and relaxing effects, attracting a niche audience interested in holistic well-being.
“The functional beverage market is undergoing a substantial shift, which is being driven by innovation, scalability, strategic alliances, and a greater emphasis on sustainability. This shifting landscape confronts organisations with both problems and possibilities, forcing them to adapt to changing customer demands and regulatory needs while promoting development and resilience in a highly competitive market”, – Nandini Roy Choudhury, Client Partner at Future Market Insights (fmi)
The global NFC (not from concentrate) juice market is experiencing significant changes in consumer preferences, with a strong shift towards healthier and more natural beverage options. This trend is driving notable advancements in the food and beverage industry as consumers seek out less processed and more wholesome juice choices.
The global NFC juice market value is estimated to rise from USD 2.6 billion in 2023 to USD 3.8 billion by 2033. Over the assessment period, global sales of NFC juices are predicted to increase at a CAGR of 8.2 %. Demand in the market is expected to remain high for organic NFC juices. This is due to rising end-user preference for natural and organic fruits and juices. The target segment is projected to hold a market share of 58.1 % during the forecast period.
The NFC juice market is set to witness a robust growth trajectory during the forecast period. This is due to increasing consumer demand for healthy and sustainable food options. Today, consumers are willing to pay a premium for NFC juices. This is because they perceive them as healthier, and more nutritious than traditional juices made from concentrates or other processed sources.
NFC juices are often seen as a way to support local farmers and reduce carbon footprints, as they require less transportation and storage than imported concentrate products. This is also encouraging their adoption and fueling market demand. In a new development that is sure to shake up the beverage industry, the NFC (Not from Concentrates) juice market is poised to redefine consumer expectations when it comes to fruit juice. This innovative approach to juice production promises a fresh, unadulterated taste experience that rejuvenates the market.
Consumers are increasingly seeking authenticity and transparency in their food and beverage choices, and the NFC Juice market is perfectly poised to meet these demands. NFC juices offer a purer and more wholesome alternative to traditional juices which are often made from concentrate and mixed with additives. Companies are diversifying their product lines to meet changing consumer preferences and cater to different tastes and dietary needs. For example, some companies now offer functional NFC juices fortified with probiotics, protein, or fiber, while others offer lower sugar or low-acid varieties.
Certain NFC juice brands are also prioritising sustainability by sourcing fruits from local, eco-friendly farms and using environmentally responsible packaging. This is anticipated to bode well for the market.
Key takeaways from the NFC Juice Market Report:
The global NFC juice market is expected to reach USD 3.8 billion by 2033.
Global demand for NFC juices is likely to soar at 8.2 % CAGR over the forecast period.
Based on product type, the fresh fruit NFC juices segment is estimated to reach a valuation of USD 577.5 million by 2033.
By product claim, the organic segment is expected to hold a market share of 58.1 % during the projection period.
The United States market is expected to register a CAGR of 5.0 % through 2033.
Germany NFC juice industry is projected to thrive at 10.0 % CAGR during the forecast period.
“The global NFC (not from concentrate) juice market is witnessing a refreshing trend towards pure, unadulterated juice options. Consumers now seek transparency, traceability, and a connection to the source of their beverages. This market’s commitment to natural flavours and sustainability aligns perfectly with evolving consumer preferences for healthier, more authentic choices. It’s a positive shift that reflects the growing demand for genuine and eco-conscious products, Nandini Roy Choudhury, Client Partner at Future Market Insights”
Food and beverage companies are targeting Asia’s lucrative electronic games (egames) market by rolling out customised functional products and sponsoring esports events in collaboration with leading game developers. Opportunities are rife for such products in China, which by itself is a $ 50 billion-plus market for mobile, personal computer, console, and cloud gaming software, as well as other booming Asian markets, such as Japan, and South Korea, according to GlobalData, a leading data and analytics company.
Tim Hill, Key Account Director at GlobalData Singapore, comments: “During extended gaming sessions, egamers are prone to consume snacks and drinks to quell hunger pangs, stay hydrated, and thereby play uninterrupted. Food and beverage makers are rolling out premium products targeting this high-spending cohort of avid gamers to cash in on the popularity of gaming. Companies are customising the recipes with ingredients that boost stamina and mental alertness to allow egamers to extend their sessions and improve their performance. Additionally, they are personalizing offerings for egamer cohorts of different genders, ages, and geographic regions. This personalisation feature can appeal to 57 % of Asian consumers whose product choices are often or always influenced by how well the product/service is tailored to my needs and personality**.”
Bobby Verghese, Consumer Analyst at GlobalData, notes: “Among beverage categories, energy drinks presently dominate the gaming world. Recent product launches targeting avid gamers include Coca-Cola’s Thums Up Charged energy drink unveiled in Vietnam and Cambodia, and Beat The World’s G-Beat energy drink and computer manufacturer Acer’s PredatorShot in Thailand. Coca-Cola claims that Thums Up Charged is infused with vitamin B3, caffeine, and zinc to boost energy. According to the manufacturer, G-Beat is made with natural caffeine and without white sugar and fortified with vitamins A and B to support eyesight and brain functioning. Acer claims that PredatorShot is fortified with vitamin A to boost gamers’ eyesight.”
Hill continues: “Companies are also collaborating with top game developers to launch co-branded products and packaging. For instance, Coca-Cola unveiled a limited-edition Coca-Cola Ultimate Zero Sugar with a special flavour inspired by Riot Games’ hit game, League of Legends. Other recent examples include Mister Potato’s special edition pack for the game, Mobile Legends: Bang; and ZUS Coffee’s limited-edition drink, Velvet Crème Poring Latté, with the theme of the popular mobile game, Ragnarok Origin. Within the foodservice sector, notable examples of egames collaborations include Pizza Hut and Domino’s Pizza, Hut which rolled out special campaigns in Malaysia in collaboration with a popular mobile game, Genshin Impact.”
*GlobalData Technology Intelligence Center – Market Analyzers, accessed in September 2023 **GlobalData Q2 2023 Consumer Survey – Asia & Australasia, with 6,438 respondents, published in May 2023
Orange Juice
Global orange juice production for 2022/23 is estimated 9 percent lower to 1.5 million tons (65 degrees brix). Production is down due to reduced fruit available for processing in Brazil, the European Union, Mexico, and the United States. Consumption is mostly flat while exports are estimated down with the reduced available supplies …
According to data released by Fact.MR, a provider of market research and competitive intelligence, the global alcopop market is anticipated to reach a value of USD 8.1 billion by the end of 2033, increasing at a CAGR of 6 % from 2023 to 2033.
Alcopops are Ready to Drink (RTD) beverages that are available in pre-mixed forms containing different flavoured spirits and can be consumed directly. Lesser content of alcohol in alcopops as compared to conventional alcoholic beverages is a key factor driving their consumption.
Increasing per capita disposable income of people around the world is predicted to have a direct impact on the expenditure capacity of individuals. They are spending at a noticeable rate in different lifestyle products, including beverages and food at restaurants & cafés. Increasing inclination for alcoholic and non-alcoholic beverages that impart refreshing and unique flavours are expected to bolster the demand for alcopops around the world.
High concentration on R&D activities has resulted in fortifications and innovations in numerous spirit varieties, which is predicted to support in generating lucrative opportunities for market players. Rising population of young people and their inclination towards a wide variety of premium beverages is projected to stimulate the demand for alcopops over the coming years.
Key takeaways from market study
Worldwide demand for alcopops is estimated at USD 4.5 billion in 2023.
The global alcopop market is predicted to advance at a CAGR of 6 % from 2023 to 2033.
The global industry is expected to reach USD 8.1 billion by the end of 2033.
Europe held more than 35 % share of global market revenue in 2022.
Sales of vodka-based alcopops are anticipated to rise at a CAGR of 4.7 % from 2023 to 2033.
“Rising popularity of alcopops is attributed to the global availability and traction for different flavours. Moreover, increasing popularity of some unique flavours in alcoholic beverages is contributing to the rising share of alcopops in the liquor industry,” says a Fact.MR analyst.
Rising popularity of alcopops among teenagers
In recent years, there is a noteworthy increase in the population of young people. They are inclined to consume premium alcoholic beverages, which are estimated to open up new opportunities for players. Alcopops are sweetened drinks, which are receiving enormous popularity, especially among teenagers worldwide. Youngsters are consuming alcopops due to two main reasons:
Alcopops do not taste like alcohol but rather have a sugary-sweet and fruity taste. Alcopops are made more palatable to new drinkers due to their ability to conceal the bitter taste of alcohol.
Alcopops are available in attractive packaging with colourful and bright labels, which make them appear more attractive to young consumers.
Awareness about danger caused due to excessive consumption of alcopops and implementation of stringent regulations
Alcopops are not entirely safer compared to other alcoholic beverages. Excessive consumption of alcopops can have fatal results. Even, habitual drinking of alcopops can result in life-changing consequences.
Over the years, excessive consumption of alcopops has increased concerns among healthcare professionals, parents, and government agencies. The attractive advertisement manners in which it seems to be promoted as an underage drink is one of the key factors to stimulate sales of alcopops. Therefore, an increase in the consumption of alcopops is expected which can adversely impact individuals’ health.
Respective governing bodies around the world have imposed certain regulations against the consumption of alcoholic beverages. These regulations are predicted to restrict growth opportunities in the target industry.
Key industry players
Key suppliers of alcopops operating around the world include Asahi Group Holdings, Ltd., Halewood International Limited, Suntory Holdings Limited, Mike’s Hard Lemonade Co., United Brands Company, Inc., Bass Brewery, Pabst Brewing Company, and Molson Coors Brewing Company.
As per Fact.MR, a provider of market research and competitive intelligence, the global emulsion stabiliser for beverages market is anticipated to increase at a CAGR of 4.8 % from 2023 to 2033. The market is valued at USD 1.5 billion in 2023 and is thus expected to reach USD 2.4 billion by 2033-end.
Pectin has various health advantages such as lowering cholesterol, shortening the length of reflux episodes, and preventing diarrhea. As a result, pectin emulsifier demand for beverages is increasing substantially on a global level.
The market is anticipated to expand rapidly as consumers become more aware of the advantages of beverage emulsion. Rising demand for novel beverage products across a variety of industries, including food service, retail, and others, is the key driver of the market. Sales of emulsion stabilisers for beverages are increasing as customers demand beverages with more unique textures and flavours.
“Rapid increase in consumption of ready-to-drink healthy beverages”
More than ever, people are turning to easily accessible nutritious food and beverages due to hectic lifestyles, busy schedules, and a lack of time to enjoy them. The need for emulsion for beverages is increasing as producers offer ready-to-drink beverages with more nutrition, taste, colour, and flavour.
Major businesses in the food and beverage industry are concentrating on providing ready-to-drink healthy beverages to meet consumer demand.
The variety of convenience food products has expanded as a result of technological advancements in the packaging sector. Growing customer preference for ready-to-drink beverages has significantly contributed to market expansion.
Competitive landscape
Leading companies are focusing on new developments and introducing diverse product offerings. They are engaged in R&D operations to produce unique formulations that are more beneficial to end users following safety regulations to reduce environmental impact.
Major market participants are concentrating on quality control of value-added products to meet the requirements of end users. They are placing a lot of emphasis on product standards, collaborations, pricing trends, and supply chain management to grow their market position.
As discerning consumers seek product transparency, F&B manufacturers are inclined towards suppliers and distributors that follow clean label guidelines. Aware of these market dynamics, key market players are entering new ventures of clean-label production wherein clean-labeled offerings have become means to enhance brand image and attract health-conscious consumers.
As per a new Fact.MR analysis, the global bottled tea market is forecasted to expand at a CAGR of 4.5 % from 2023 to 2033. The market is valued at USD 50 billion in 2023 and is thus expected to reach a size of USD 78 billion by the end of 2033.
Black tea is also well known as a source of antioxidants that aid in the body’s elimination of free radicals. It doesn’t have any sodium, fat, sugar, carbonation, or added sweetness. It is almost calorie-free. It supports maintaining a proper fluid balance and improves general health.
The camellia sinensis plant is used to produce all varieties of tea products, including green, black, oolong, and white, as per the National Institutes of Health.
“Rising adoption of flavoured bottled tea by Millennials”
Millennials choose tea in bottles over freshly brewed tea produced at home. The growing adoption of flavoured bottled tea by young consumers is boosting market expansion. Global demand for bottled iced tea beverages has been aided by Generation Z.
Decreased stress, antioxidants, and hydration are a few of the advantages of drinking bottled iced tea. As a result, people are adopting this beverage and supporting market growth. Also, the antioxidants in iced tea have the power to purify the body, eliminate toxins that have built up, and improve health.
“Increasing demand for discrete flavours of bottled tea in North America”
North America accounts for 60 % share of the global market due to rising customer desire for ready-to-drink beverages and consumer-driven product innovations.
Increasing demand for discrete flavours of bottled tea and the availability of premium tea brands are the elements supporting market expansion in the region.
Competitive landscape
Leading companies are attempting to boost their market presence by utilising novel ingredients & flavour combinations and maintaining quality control. Key bottled tea manufacturers are implementing strategies such as new developments, enhancing product standards, and launching new products following safety regulations to lower the environmental impact. They are focusing on authenticity and packaging, pricing trends, and improving supply chain management.
For instance,
Tiesta Tea, a Chicago-based loose-leaf tea company, launched a new line of functional cold-brew bottled tea in targeted grocery stores in the U.S.
Buddha Teas, a California-based brand ventured into Latin America, Mexico, with its bottled tea and beverages, cannabidiol blends, and RTD matcha beverages.
DanonWave-owned Brand Stok launched a new range of cold brew beverages, including Stok Yerba Mate Cold Brew Teas, which are ready-to-drink bottled tea ranges.
Arcadia Beverage launched Zumora, a new clean-label beverage line, including bottled tea.
These insights are based on a report on Bottled Tea Market by Fact.MR.
The increasing trend of consuming organic food products along with healthy eating habits, especially among the young generation, is driving the demand for smoothies. According to the latest data provided by Fact.MR, a market research and competitive intelligence provider, the global smoothies market is estimated to reach a value of USD 52.5 billion by the end of 2033, expanding at a CAGR of 6.8 % during the forecast period (2023 to 2033).
Smoothies refer to thick beverages that are made by blending assorted vegetables, fruits, and other ingredients such as sweeteners, ice cubes, yogurt, seeds, milk, and herbal and nutritional supplements. They are rich in nutrients, including fibers and vitamins, and are easy to prepare and store for consumption. More people nowadays are also including green leafy vegetables such as lettuce, collard greens, spinach, and kale due to the increasing trend of green smoothies. These green smoothies are consumed to improve digestion, boost immunity, and minimise unhealthy food cravings.
Nutritional deficiencies and malnourishment have been affecting a large part of the population across several countries. However, over the years, due to improving economic conditions, these issues have been largely replaced with chronic diseases such as epilepsy and heart attacks, diabetes, obesity, strokes, and arthritis, especially in developed nations.
According to CDC (Centers for Disease Control and Prevention), chronic diseases are one of the prominent health problems in the United States.
More people are becoming health conscious and are adopting healthier lifestyles by making alterations to their everyday diets. There has been a remarkable shift from carbohydrate-laden food products to healthy protein-enriched meals and snacks, in terms of demand. Furthermore, functional foods and beverages such as smoothies are also consumed by many people to meet their routine nutritional requirements.
Long working hours and hectic lifestyles are stimulating the demand for on-the-go-meal options, which, in turn, is strengthening the growth opportunities for market players. Key manufacturers are focusing on new product launches and strategic initiatives to drive market growth over the coming years.
Vegetables and fruits are used as major raw ingredients in the production of smoothies. Fluctuations in the prices of raw materials due to climatic changes can directly impact the cost of the final product. This is expected to restrain market growth to some extent.
Key Takeaways from Market Study
The global smoothies market is anticipated to reach a value of USD 52.5 billion by the end of 2033.
Demand for smoothies is forecasted to increase at a CAGR of 6.8 % during the forecast period from 2023 to 2033.
The global market for smoothies is valued at USD 27.2 billion in 2023.
The fruit-based segment is expected to account for more than 50 % market share by the end of 2033.
Sales of smoothies in Germany are projected to increase at a CAGR of 4.8 % from 2023 to 2033.
Demand for smoothies in Canada is set to expand at a CAGR of 5.5 % through 2033.
The global market for CBD drinks accounted for USD 5527.13 Million in 2022. The market is anticipated to cross a valuation of USD 62748.24 Million by 2032. The market is expected to grow with a CAGR of 27.5 % in the forecast period.
CBD beverages have gained popularity as cannabis products were legalised by the Farm bill (Agricultural Improvement Act) in the US in 2014. The rising awareness of the health benefits of CBD products has elevated the growth of the CBD beverages market globally. Cannabidiol is a non-psychoactive molecule found in cannabis, which is extracted from leaves, resin, and flowers of marijuana or hemp.
There is rising awareness about the health benefits of adding cannabis-infused drinks to the diet are impelling factors of growth in the market. These cannabis drinks made their earlier appearance in the industry in commodities such as brownies and gummy bears which are often treated as unhealthy options. The drinks have become the most preferred way for consuming THC is likely to heighten the growth of CBD drinks arcade.
What are the drivers of the CBD beverage market?
“Rising awareness of the health benefits of CBD beverages”
CBD beverages are considered a natural remedy for a variety of health conditions. CBD-infused beverages are believed to treat varieties of health conditions including pain, anxiety, central nervous system disease, epilepsy, and many more.
Rising awareness of consumers on the wellness of the products and a growing number of health-conscious consumers is driving the growth of the CBD beverage market. Also, consumers’ preference for natural products over pharmaceutical products will also boost the CBD beverage market. Moreover, potential customers of BVD beverages are more willing to spend on legal CBD products, especially by baby boomers.
Competitive Landscape
The industry players are focused on the growth of the business by investing heavily in product research. These players are tapping into dynamic and competitive market structures likely to propel them in future years. This market is showing extensive opportunities for new companies.
Mergers and partnerships are opted for by many companies to excel and maintain market position in the forecast period. In 2020, BevCanna and Mota Ventures have announced a joint venture which likely to open novel distribution ways for both firms. The partnership is expected to bring benefits for each other out of the partners’ expertise.
EXBERRY® colouring foods supplier GNT has published a major new report that sets out its plans to become the leader in its field on sustainability.
Each year, GNT produces more than 11,500 metric tons of EXBERRY® concentrates from edible fruit, vegetables, and plants – enough to colour over 40 billion servings of food and drink.
To ensure the company is fit for the future, it has unveiled a sustainability roadmap for 2030 to optimize its environmental and social impacts across its global operations. The full plans feature in GNT’s new ‘Sustainability Report 2021,’ which also includes detailed information on its performance last year.
Frederik Hoeck, Managing Director at GNT Group B.V., said: “Since GNT was founded in 1978, we’ve been revolutionising the food colouring industry with our plant-based EXBERRY® solutions. Today, we’re known for offering the most natural solutions on the market. We now want to take this to the next level and lead the industry in sustainability too. As a family business, sustainability and caring for future generations have always been part of our DNA.”
GNT’s sustainability strategy is built around four key pillars: better products, better operations, better agriculture, and better for people. It features a total of 17 targets for 2030, including cutting the Product Environmental Footprint for EXBERRY® product ranges by 25 % and reducing the intensity of factories’ CO2-equivalent emissions by at least 50 %.
Furthermore, due to GNT’s strong vertical integration, the company will soon be in a position to report on greenhouse gas emissions for 80 % of EXBERRY® products. Covering scopes 1, 2 and 3, this data will provide important advantages for food and beverage brands as it will enable them to calculate final products’ total environmental footprint.
Rutger de Kort, Sustainability Manager at GNT Group B.V., said: “We’re positioning our EXBERRY® brand as the most sustainable food colouring solution on the market. GNT is committed to driving industry standards higher than ever before by providing colours that deliver on cost-in-use, performance, naturalness, and sustainability. Achieving our goals won’t be easy, but we’re already making excellent progress across multiple areas.”
In times of instability, crisis and major global events, how do we make sense of trends which are likely to influence the beverage market?
While it is too early to predict the full impact of the conflict in Ukraine, when considering the trends within the beverage industry, it is important to take the macro drivers influencing the global economy into consideration.
Even before the latest current events, the global economy continues to be in a state of flux with recovery moving at varying speeds across regions and nations because of the pandemic.
In a report published in 2021, PwC reported that by the end of 2021, early 2022, they expect the global economy to revert to its pre-pandemic level of output. Noting however, that the recovery will be uneven across sectors, countries, and income levels.
As 2022 gets well underway, and the world pivots from pandemic to recovery, consumer behaviour and purchasing power remain highly dependent on economic realities, and perhaps now more than ever, understanding some of the key factors impacting the economic landscape is crucial for business strategy.
In its report „5 economic factors influencing the global beverage market“ Treatt takes a closer look at:
Economic recovery post Covid-19
Public debt levels
Globalisation
Higher value-add activities
Generation Z
Please download the full report as pdf-file under: www.treatt.com
Orange prices increased in the Brazilian in natura market in the first fortnight of February. According to Cepea collaborators, frequent rains in the citrus belt (São Paulo State) favoured the quality (majorly the size) of oranges, making them suitable for sale in the in natura segment and allowing farmers to raise asking prices. Besides, rainfall also hampered the harvesting, limiting supply. In that scenario, values remained firm.
Usually, orange availability is not high in February – a month that may even be considered offseason –, however, as the 2021/22 season is late, supply is currently higher. Still, there is not an orange surplus in the domestic market, since processing at industries has been faster than usual this month.
So far, the number of early varieties to be harvested is not high – activities are expected to step up only from March onwards. However, supply may be constrained by the low flower set in the first blooming. Thus, the oranges currently available in the in natura market are mostly late varieties and pear oranges out of the ideal period.
TAHITI LIME – The production of tahiti lime is also being favoured by rains, however, farmers reported difficulties to harvest the fruits, which underpinned prices in the first fortnight of February, although it is currently the peak of harvest for tahiti lime in Brazil.
Despite the recent valuations for oranges and tahiti lime, Cepea collaborators have reported that the current economic scenario in Brazil is still constraining higher price rises. With high unemployment and inflation rates and lower income, the purchase power of many consumers is weak.
ESTIMATES – Although rains have favoured the quality of part of the fruits in orchards, they have not been enough to reverse all the damages caused by the drought to the oranges from the 2021/22 season.
According to data from Fundecitrus released on Feb. 10, the orange output (São Paulo + Triângulo Mineiro) in the 2021/22 season is still estimated at 264.14 million boxes of 40.8 kilograms, the same as that estimated in December, but 10 % below that forecast at the beginning of the season.
According to Somar/Climatempo (weather forecast agency), rainfall in SP between May/21 and Jan/22 was 25 % below the average for the period. In the Triângulo Mineiro, rains were 5 % higher than the average. Thus, orange growth was hampered, and the average fruit weight decreased. However, it is important to consider that the oranges harvested in February and in March 2022 are expected to be slightly larger, since they have been favoured by recent rains.
The volume harvested is still enough to replenish ending stocks at the processing plants in SP. According to CitrusBR, by the end of the 2021/22 season (in June 2022), the volume of Frozen Concentrate Orange Juice (Equivalent) stocked is expected to total 170 – 190 thousand tons, lower than the strategic level (250 thousand tons). It is important to consider that new estimates are supposed to be released until the end of February.
In this scenario, the harvest in 2022/23 needs to be large enough to raise stocks at least to the strategic level and thus prevent a world shortage of orange juice. Cepea calculations show that the orange output next season needs to total, at least, 330 million boxes in order to raise juice stocks to 250 thousand tons.
PROGRESS OF THE 2021/22 HARVESTING – According to Fundecitrus’ report, 82 % of the orange orchards had been harvested by mid-January/22, similar to that in the same period last season (81 %).
A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, released its report titled “Vegetable Juices – Global Market Trajectory & Analytics”. The report presents fresh perspectives on opportunities and challenges in a significantly transformed post COVID-19 marketplace.
Global vegetable juices market to reach $47.2 billion by 2026
Amid the COVID-19 crisis, the global market for Vegetable Juices estimated at US$34.7 Billion in the year 2020, is projected to reach a revised size of US$47.2 Billion by 2026, growing at a CAGR of 5.2 % over the analysis period. Pure Vegetable Juice, one of the segments analyzed in the report, is projected to record a 5.5 % CAGR and reach US$28.5 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Vegetable Blend Juice segment is readjusted to a revised 4.9 % CAGR for the next 7-year period.
The U.S. market is estimated at $9.7 billion in 2021, while China is forecast to reach $9.8 Billion by 2026
The Vegetable Juices market in the U.S. is estimated at US$9.7 Billion in the year 2021. China, the world`s second largest economy, is forecast to reach a projected market size of US$9.8 Billion by the year 2026 trailing a CAGR of 8.5 % over the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.9 % and 4.2 % respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.7 % CAGR …
“Shared Planet” leads Innova Market Insights’ Top Ten Trends, focusing on how everyone can play their part in shaping a sustainable and prosperous future. Consumers tell us they want to be ethically and environmentally conscious, so brands need to work alongside consumers to breed confidence in the claims attached to products. Trust and transparency are must-haves for any brand wishing to find common ground with an increasingly educated, forward-thinking and interconnected consumer base.
A sense of joint responsibility for our shared planet is guiding the choices consumers make and the lifestyles they wish to lead. Innova’s study, conducted across eleven countries, revealed that when it comes to food choices, the top two environmental actions people are taking are reducing waste (43 % of respondents) and eating in moderation (32 %).
“One of the biggest shifts we are seeing is that the health of the planet is now the top concern of consumers,” says Innova’s Global Insights Director Lu Ann Williams. “Personal health has been the big concern for the past few years, but consumers now tell us that this has been surpassed by global issues. Sustainability is no longer just a Wall Street issue. It might not be the top purchase driver for all consumers, but for many it clinches the deal when it comes to choosing between products.”
Elsewhere, concerns over health that have been amplified by a pandemic which has massively changed social habits, the continued advancements in technology, and more confident, vocal consumers, all offer clear signs of the direction innovators must take to successfully meet society’s needs and desires in 2022.
Innova’s Top Ten Trends, based on extensive, top-quality consumer and industry knowledge, provides the best insights for those needing to stay on top of the changing food and beverage landscape. Innova’s continually updated consumer research delves into the ‘what’ and the ‘why’ behind trends in the food and beverage industry, allowing innovators to forward plan with accurate and detailed insight into the main drivers behind consumer behavior. Looking to the future, Innova presents the top trends that will drive innovation and success in 2022:
1. Shared Planet
With planetary concerns now the number one global issue for consumers, brands are moving on from simply proclaiming their credentials to meeting a clear, agreed and understandable measurement of their environmental and social impact. There is a pressing need for companies to work together and with consumers to build trust in claims of zero or negative impact. It is vital to ensure universal acceptance of certifications and greater public faith in the transparency of brand actions. This requires quick, clear, tangible and trusted information combined with a product life story that truly stands up to scrutiny.
2. Plant-Based: The Canvas for Innovation
With personal health and global sustainability proving to be strong drivers of consumer choice, plant-based R&D has refocused from mimicking meat, fish and dairy to optimizing options that stand on their own merits. When asked what reasons consumers have for considering plant-based alternatives, they tell us they consider it healthier and better for the planet. A third reason, the desire for diet variation, is further boosting interest in plant-based beyond the traditional vegan and vegetarian sectors, leading to a 59 % increase in launches of new plant-based products in the year to August 2021. From convenience foods to gastronomy, people are looking for the quality alternatives plant-based products can offer.
3. Tech to Table
Technological advances have created major innovation opportunities for the entire food and beverage industry, offering greater possibilities to change every aspect of a product’s lifecycle from conception to consumption. While innovators embrace new production methods, consumers turn to apps and AI for guidance on personalized nutrition and a greater understanding of how to successfully fulfil their needs. Myths and misunderstandings are crumbling, so it has never been more important to engage in honest and open communication with consumers to ensure their continued trust in the advances of food technology. Respondents to Innova’s Consumer Survey say they are more willing to embrace changes such as new food technologies or sharing data if they can be shown to be beneficial to personal and global health.
4. Shifting Occasions
Lockdowns and the pandemic have reshaped existing eating occasions while at the same time helping to create new ones. Consumers have a greater awareness of the comforts and possibilities of home, so now seek more from going out. Industry leaders will be pushed to better serve evolving consumption occasions, creating products geared to the new expectations of a public whose social habits have been challenged.
5. Voice of the Consumer
Consumers are calling the shots and expecting more engagement from brands through digital and real-world channels. People are looking for food and beverages that align with their political, social and ethical values. If they can’t find them, entrepreneurial consumers are taking action to fill the gap themselves, satisfying specific market niches and co-creating products that meet their needs. Health, authenticity, responsibility and the simple craving for pleasure all combine in Innova Market Insights’ Top Ten Trends for 2022.
In addition to the top five, Innova has identified the following themes that will drive consumer actions in the coming 12 months:
6. Gut Glory
7. Back to the Roots
8. Amplified Experiences
9. Upcycling Redefined
German consumers have been turning away from juices in the last five years* as these drinks are considered to have a high sugar content. Therefore, juice makers are turning towards innovations in wellness drinks that are clear about their ingredient and nutritional benefits. Leading data and analytics company GlobalData says prebiotic juices with ingredients such as banana, garlic, apple and cocoa have the potential to be the next big thing in Germany.
Holly Inglis, Beverages Analyst at GlobalData comments: “The German juice market has seen a compound annual growth rate (CAGR) wane of 1.6 % in terms of volume over the last five years, spelling bad news for manufacturers. However, there is light at the end of the tunnel in the introduction of prebiotic juices.
“While we haven’t (yet!) seen garlic-flavoured drinks on the shelves, German producers have already started to focus their efforts on juices that promote immunity such as private label brand Dirk Rossmann, whose new launch combines prebiotic apple, mango, vegetable extract, shiitake mushroom and coconut juice. There is long-term potential for German juice manufactures to limit the declines witnessed in the category over the last few years, with the potential to capitalise on novel, innovative and trendy flavours – that in all, promote health and wellness.”
As we have seen before, reformulating products to remove sugar doesn’t always cut it. Experimenting with prebiotic ingredients such as ginger and turmeric emphasise unique ‘added benefits’, as well as being new to the market and appealing to experimental consumers.
Inglis continues: “GlobalData’s latest survey tells us that 55 %* of German consumers find ingredients that claim to improve digestive health somewhat or very appealing. That’s a large proportion of the market engaged in improving their digestive health. It is also noteworthy that, since the onset of COVID-19, a number of consumers have increased their focus on how these ingredients can improve their mental and physical wellbeing.”
In 2020, the German juice market witnessed a number of innovations from producers such as Hitchcock turmeric juice shot and Innocent ginger power shot; both of which have an ‘on-the-go’ pack size, which appeals to time-short consumers who are seeking to boost their immune system.
Inglis adds: “In the same survey, 49 %* of consumers highlighted that immunity-boosting ingredients are somewhat or very appealing. Producers could benefit from innovating beverages that boast these claims and sell at premium prices.”
Although energy drinks have witnessed steady year-on-year (YOY) growth in the US recently, Coca-Cola has decided to discontinue its Coca-Cola Energy brand after 17 months in the market, in a bid to sharpen its product portfolio – a move that highlights the gap in the market for hybrid innovations, writes GlobalData, a leading data and analytics company.
Holly Inglis, Beverages Analyst at GlobalData comments: “Coca-Cola Energy’s launch in the US was long awaited; despite the US market size, it was one of the latter markets to begin sales after many regions in Europe. At a time where the energy drinks market is flourishing, it is interesting that Coca-Cola has chosen to pause sales of a potential future cash cow.”
According to GlobalData, the US energy drinks market grew by 10 % in 2020* and was buoyed by a flurry of innovations such as Monster Mule ginger flavoured drink or Moonlight Wingman Smart Energy. Despite COVID-19 lockdown restrictions throughout the year, the category remained a key purchase choice for many consumers across the country.
In GlobalData’s latest survey, 73 %** of US consumers stated that energy boosting ingredients are nice to have, or essential to purchasing decisions. Interestingly, this comes at a time where health and wellness trends are prevailing and where energy drinks have, in the past, come under scrutiny for high sugar and unfavourable additive content. Manufacturers have worked to offset this by adding functional claims or unique flavour innovations to their beverages.
Inglis continues: “GlobalData’s survey found that 82 % of US consumers stated that immunity boosting ingredients have a positive influence on their purchasing decisions***, reinforcing that there is opportunity for beverage manufacturers to innovate energy drinks products that combine health and wellness claims with energy-boosting ingredients. The US energy drink market is highly competitive, so it is important that producers stay ahead of the curve in terms of beverage trends. It is plausible that Coca-Cola’s energy drink line risked falling behind in the long-term, due to a lack of flavour dynamics and health-halo claims.”
Despite COVID-19 restrictions across much of 2020, the US energy drinks market grew by a sizeable share and is expected to maintain a similar fate in 2021. Consumption from home is the new norm, and producers will continue to innovate retail offerings that promote this trend. Continued drive towards digestive health will persist, reflecting high potential for hybrid innovations that combine natural energy boosting ingredients with added vitamins and gut health claims.
*Data taken from GlobalData’s Annual Soft Market Analyser – US **GlobalData’s Q1-21 Consumer Survey Results – North America ***GlobalData’s Q1-21 Consumer Survey Results – North America – Combined responses: “Essential / Key driver of purchase” and “It is nice to have”
The global pectin market is estimated to reach USD 1.87 billion by 2026 and is anticipated to grow at a CAGR of 6.4 % from 2018 to 2026. Pectin market is projected to witness significant growth over the forecast period. Increasing health consciousness among consumers and various health benefits of pectin products is expected to drive the global market over the forecast period.
Pectin are plant-derived compounds, a structural heteropoly saccharide that is contained in primary cell walls of the terrestrial plants. It is mainly extracted from citrus fruits, apples, apricots, cherries, oranges, and carrots. Commercially, it is available in the form of white to light brown powder. The industry is characterized by companies characterized by medium level of integration in the value chain. Packaging and shipping play an important role in integrating the value chain. This helps the companies to incorporate their businesses in a cost-effective way.
Suppliers include companies which are involved in the production & distribution of processes raw materials such as apple, citrus, and others. The rising shortage of raw materials and increased import for Brazil and European countries is resulting in high bargaining power to the suppliers. In addition, low threat of backward integration from manufacturers, except some of the major and giant market players is also resulting in high bargaining power of suppliers.
The pectin market witnesses an external threat of substitution from natural gum and Citri-fi. Citri-fi is natural functional fibers, which are derived from citrus fruits. They offer hydrocolloidal properties, which is significant for high water holding capabilities. There are also some synthetic alternatives such as polyurethane, but these are usually not considered suitable for skin contact applications. However, the various advantages of pectin over these products are expected to lower the threat.
Pectin extracted from this raw material are used for high cholesterol high blood pressure, & blood sugar, joint pain, weight loss, prevent colon & prostate cancer, high triglycerides, gastroesophageal reflux disease (GERD) and diabetes. In addition, some people also use pectin to prevent poisoning caused by strontium, and other heavy metals.
Despite the shortage in the supply of raw material, some of the major players are also trying to increase their production capacity to meet the demand. For instance, Cargill acquired FMC’s plant to boost their pectin production capacity. The market is highly fragmented and competitive. In addition, it also experiences the presence of small-scale as well as giant players. The key and major companies are investing in R&D activities and frequently involved in merger and acquisition to increase their market share and product portfolio. Some of the companies that have a significant influence in the industry include DuPont Nutrition & Health, FMC Corporation, CPKelco, Herbstreith & Fox, Devson Impex Private Limited, Cargill Incorporated, B&V srl. and Yantai Andre Pectin Co. Ltd.
Growth in food & beverage industries, in emerging economies, is expected to drive the Asia Pacific market. The market is projected to grow rapidly in the Asia Pacific region, owing to the changing lifestyle of consumers in emerging economies including, China and India. The rising health consciousness among consumers and the presence of major players in North America is projected to positively drive the growth of the market over the forecast period.
Oranges
Global orange production for 2020/21 is forecast to rise 3.6 million metric tons (tons) from the previous year to 49.4 million as favorable weather leads to larger crops in Brazil and Mexico, offsetting declines in Turkey and the United States. Consequently, consumption, fruit for processing, and fresh exports are also forecast higher. …
Smurfit Kappa has launched a new range of eBottle packaging solutions for the rapidly growing online beverage and liquids market. The new portfolio includes a variety of sustainable solutions for single and multi-pack products, including the Rollor bottle pack, BiPack, and Pop-up insert.
The surge in e-commerce due to the Covid-19 pandemic is evident across all sectors and the beverage market has also seen a significant impact. In particular, online sales for alcoholic beverages has increased by 34 % in Europe driving a demand for sustainable, durable and consumer friendly packaging that protects the product during shipment.
Key challenges for the beverage e-commerce channel are product damage, sustainability, consumer experience and the ability to accelerate growth using the right packing processes. Consumer research carried out by Smurfit Kappa also shows consumers are continuing to push for higher standards.
The research found :
Over two thirds (69 %) of consumers prefer paper-based packaging
Over half (59 %) of consumers want the parcel to be easy to open
1 in 10 consumers will reconsider re-ordering in the case of damage
Commenting on the announcement, Arco Berkenbosch, VP Innovation and Development at Smurfit Kappa Europe said: “Our new eBottle product range offers beverage businesses a suite of fit-for-purpose and bespoke packaging solutions which address the key challenges for their e-commerce channel. The innovative range, combined with our focus on e-commerce processes, supply chain and consumer experience, have all contributed to increased sales and greater efficiencies for our customers.”
Smurfit Kappa also offers a host of automated solutions to optimise packaging processes in addition to the eBottle range. The launch of this new product portfolio is the latest addition to its range of Better Planet Packaging, designed to be more sustainable and coming from a renewable and recyclable raw material. Businesses are already benefitting in the alcoholic beverage segment.
InterDrinks is an eMerchant selling more than 2,500 different types of beers and beer products. Smurfit Kappa introduced a flexible and unique packaging solution that accommodates all the various sized products sold by InterDrinks. It also includes automated assembly that mounts the packs as required.
Herwin Wichers, Market Development Director at Smurfit Kappa said: “The online European alcohol beverage market is worth EUR 5.6 billion and we want to help companies take advantage of the real growth and opportunity in this segment. As a result of the implemented packaging and automation solution by InterDrinks, it has increased its packing and filling capacity by 66 %, allowing it to fulfill more orders, faster.”
Symrise very successfully continued its profitable growth course in the first half of 2020 also during the global coronavirus pandemic. The Group increased its sales by 7.6 % to € 1,821 million in an economically challenging market environment. In organic terms – i.e. excluding the portfolio effect of the ADF/IDF acquisition and exchange rate effects – sales were up by 3.4 %. All segments contributed to this positive development. Earnings before interest, taxes, depreciation and amortization (EBITDA) increased by 11.9 % to € 393 million as compared to the previous year’s level normalized for acquisition and integration costs for ADF/IDF (H1 2019: € 351 million). Profitability developed particularly well: The EBITDA margin rose to 21.6 % and lies thus significantly higher than the profitability target for 2020. The net income for the reporting period increased to € 169 million. Against the backdrop of the strong business performance and profitability trend in the first half of the year, Symrise is raising its full-year EBITDA margin guidance from 20 % to a range of 21 to 22 %.
Dr Heinz-Jürgen Bertram (Photo: Symrise)
“In the second quarter the coronavirus pandemic began to significantly impact the global economy and above all many people’s everyday lives. Even in this historically exceptional situation, Symrise has done an excellent job of staying on course. Thanks to our global presence, diversified portfolio and broad customer base, our feet rest very firmly on the ground. We remained fully operational in the second quarter and were able to supply our customers in the usual reliable manner,” said Dr Heinz-Jürgen Bertram, CEO of Symrise AG. “Of course, it is hard to predict the course of the coronavirus pandemic. However, after our performance in the first half of the year, we are looking ahead to the second half with confidence. For the full fiscal year 2020 we again want to grow faster than the market and expect that we will achieve increased profitability overall. We are therefore raising our guidance for the EBITDA margin to a range of 21 to 22 %.”
With coronavirus pandemic ongoing, continued growth in all segments
The Symrise Group achieved sales growth of 7.6 % in the first half of 2020 to € 1,821 million (H1 2019: € 1,692 million). The acquisition of ADF/IDF had a positive impact of € 106 million on sales performance. In organic terms, sales increased by 3.4 %. Amid the coronavirus pandemic, changes in consumer behavior were seen for the first time in the Scent & Care and Flavor segments in the second quarter. This resulted in both positive and negative effects on demand in individual business units. With its broad range of product solutions for foods, personal care and hygiene, Symrise serves the needs of everyday life, especially in these difficult times.
The Flavor segment
Flavor achieved organic growth of 0.6 % in the period under review. Taking currency translation effects into account, segment sales in the reporting currency amounted to € 636 million (H1 2019: € 637 million). Against the backdrop of the coronavirus pandemic, the trend toward cooking and eating at home led to a strong demand for products from the Savory business unit and product solutions for baked goods and cereals. At the same time, reduced out-of-home eating and drinking led to a lower demand for beverage products and sweets.
In the EAME region, the Flavor segment suffered from significantly reduced demand for beverage products and sweets, while the Savory business unit recorded a high single-digit growth rate. Germany and the Gulf region achieved the strongest gains. Overall, sales in the EAME region remained slightly below the figure for the first half of 2019.
Organic sales in North America were roughly on par with the same period of the previous year. While Savory product solutions enjoyed great demand, beverage products and sweets sold less.
The Asia/Pacific region reported organic growth in the single-digit percentage range, driven primarily by very strong demand for products from the Savory business unit, which showed organic growth in the double-digit percentage range. The largest increases came from the national markets of Indonesia, Thailand, Vietnam and Singapore.
The Latin America region achieved the strongest growth in the segment in the first half of 2020 and was largely unaffected by the coronavirus pandemic. All business units realized high organic growth in the single or double-digit percentage range. Strong gains were posted especially in the national markets of Brazil, Uruguay and Mexico.
The EBITDA of the Flavor segment was up 2.2 % to € 147 million (H1 2019: € 144 million). The EBITDA margin improved from 22.6 % in the first half of 2019 to a very strong 23.2 %, mainly due to tight control on costs and proportionally lower raw materials costs.
The Nutrition segment
Nutrition achieved strong organic growth of 10.5 %. Accounting for portfolio and currency translation effects, sales in the reporting currency amounted to € 474 million and were 38.1 % above the previous year’s level (H1 2019: € 343 million). ADF/IDF contributed sales of € 106 million.
The Pet Food business unit proved to be the growth driver of the segment, achieving high organic growth in the double-digit percentage range in all regions. Sales developed particularly dynamically in the USA, Mexico, Brazil and Russia.
In the Food business unit, the Asia/Pacific region stood out with double-digit growth, especially in China, India and Taiwan. In the EAME region, sales matched the previous year’s level, while North and Latin America dropped slightly below the last year.
Strong impetus came from the Aqua business unit, which achieved good growth especially in the EAME and Asia/Pacific regions.
Probi reported growth in the single-digit percentage range during the reporting period, primarily driven by the North America and Asia/Pacific regions.
The Nutrition segment generated an EBITDA of € 100 million in the reporting period (H1 2019 EBITDA(N): € 67 million). The EBITDA margin in the segment increased by 1.5 percentage points to 21.0 % (EBITDA(N) margin H1 2019: 19.5 %). The improved profitability is mainly due to the good performance of Pet Food and the inclusion of ADF/IDF.
Operating result
Also within the challenging environment dominated by the coronavirus pandemic, Symrise was highly profitable in the first half of 2020. The Group recorded EBITDA of € 393 million. This represents an increase of 11.9 % over the same period a year earlier. This trend relates primarily to profitable sales growth and the inclusion of ADF/IDF. The EBITDA margin improved by 0.8 percentage points to 21.6 % (EBITDA(N) H1 2019: 20.8 %).
Net income for the period and earnings per share
Net income for the reporting period amounted to € 169 million, which was € 16 million above the normalized figure from the previous year of € 153 million. Basic earnings per share increased 10 % to € 1.25 after € 1.14 (normalized) in the first half of the previous year.
Cash flow from operating activities
The cash flow from operating activities for the first half of 2020 of € 219 million was € 78 million higher than the previous year’s level of € 141 million. The increase is mainly due to the improved operating result and the inclusion of ADF/IDF.
Financial position
Net debt increased by € 28 million to € 1,645 million compared to the reporting date of 31 December 2019. The ratio of net debt including lease liabilities to EBITDA(N) thus amounted to 2.2. Including pension obligations and lease liabilities, net debt equaled € 2,261 million, which corresponds to a ratio of net debt to EBITDA(N) of 3.0.
Symrise remains confident about the current fiscal year and raises EBITDA margin target
With its global presence, a steadily growing and diversified portfolio and broad customer base, Symrise considers itself to be robust and securely positioned even in the current challenging market environment. The Group is fully operational worldwide and is able to supply customers sustainably.
Even though the effects of the pandemic can only be estimated to a limited extent, the Group remains confident that it will again grow faster than the relevant market over the remainder of the year. The market growth is estimated to be around 3 to 4 %. Symrise considers itself to be well positioned to achieve the sales targets confirmed at the beginning of 2020.
Based on the strong business performance and profitability trend in the first half of the year, the Group is raising its original target of over 20 % for the EBITDA margin. For the 2020 fiscal year, Symrise now expects an EBITDA margin in the range of 21 to 22 %.
The mediumterm targets also remain in effect. The company aims to increase its annual sales to € 5.5 to € 6.0 billion by the end of the 2025 fiscal year. Symrise wants to achieve this with an annual organic growth of 5 to 7 % (CAGR) as well as additional targeted acquisitions. In the medium term, profitability should remain within a target corridor of 20 to 23 %.
As might be expected, there are high levels of concern among Asian consumers about the impact COVID-19 is having, both directly on their own lives and also on a global scale. According to Innova’s COVID-19 Consumer Survey (conducted in March 2020), in China, India and Indonesia, personal concerns center on health, personal income and the availability of healthcare and products to buy.
Personal health, and the health of family and friends, tops the list of concerns across all three countries, with impact on personal income/finances ranked as second. Indian consumers were the most concerned. 73 % of Indian consumers say that they were very concerned about their own and that of their family’s/friends’ health. This is compared with 58 % in China and 52 % in Indonesia.
Concerns over more global issues are led by healthcare and financial/economic uncertainty. Healthcare ranks the highest in India, with 79 % of respondents very concerned. Financial/economic uncertainty came out first in China and Indonesia, with 55 % and 68 % of respondents, respectively, saying that they were very concerned. Consumers in all three countries were also concerned about the impact on food and job security.
Changes in behavior driven by the pandemic include more working from home, more social media and online entertainment and even exercising inside the home, with lower levels of leaving the house, visiting cafes/bars and restaurants, travelling for business and pleasure and using public transportation.
Health considerations have become more influential on purchasing decisions, with consumers trying to eat more healthily and consuming products in a bid to boost immunity. These include ingredients such as turmeric in India, chrysanthemum and cordyceps flower in China and royal jelly, ginger and mint in Indonesia. Familiarity, comfort and improving mood are also seen as increasingly important factors for food and beverage choices during the crisis. Health, shelf-life and cost are taking on a greater significance with regard to purchasing decisions, while factors such as flavor and indulgence appear to be declining in importance. Innova Market Insight’s research indicated that the main changes in attitude/behavior in India and China included more cooking/preparing of homemade food, more healthy eating and more eating/drinking products to boost immune health.
Fresh fruit and vegetables and juices and nectars are some of the top categories benefiting from this trend, as consumers look to them as a means of boosting health. At the same time, consumers claimed to be purchasing lower levels of less healthy, indulgent and highly processed options, such as ice cream, pizza and cakes and pastries.
There has also been an acceleration in the growth of online grocery shopping as movements are restricted and physical stores cannot easily be accessed. The rise in grocery apps in China, for example, encompasses developments in supermarkets, dedicated grocery apps and food delivery platforms. Restaurants have been quick to offer home delivery, but many consumers are also willing to order online and go out and pick up takeout. In China, 37 % of consumers claimed to be ordering more restaurant/café food online, while 34 % were picking up takeout food and meals more often.
Despite the initial scare for the beer and cider market, expectation is that new 2022 forecasts, which falls short of the original baseline expectations, could have been much worse, says GlobalData, a leading data and analytics company.
According to the company’s recent (June 5) COVID-19 adjusted forecasts, the global beer and cider market will recover to 2019 value by 2022, reaching US$630.4bn in 2022; this represents a difference of -US$55.4bn against the previous baseline value of that same year*.
Aaron Bryson, Consumer Analyst at GlobalData, comments: “The substantial shrinkage is a reflection of the damage caused by a nonexistent foodservice channel throughout much of the year. In contrast, consumer confidence, which was initially decimated but rebounded relatively quickly, saw consumers retreating to the comfort of their own home with their favorite brands of beer and cider, as opposed to at the local pub.”
According to GlobalData’s Week 10 COVID-19 tracker consumer survey, published on June 3, 43 % of global respondents still expect the situation to get worse over the next month in their respective countries*2. Despite this, consumers purchasing habits in relation to beer and cider have largely been maintained. The same survey found that 45 %*3 of respondents have been purchasing the same amount or more beer, since the outbreak of COVID-19. In contrast, only 28 %*4 of respondents stated that they had reduced or stopped buying beer since the outbreak.
A similar story is seen with cider. The survey found that 33 %*3 of respondents had maintained or increased the volume of cider they purchase, and 28 %*4 had also reduced or stopped purchasing cider, since the outbreak.
Bryson continues: “The original concern displayed at the beginning of the outbreak had limited longer impacts upon beer and cider sales. A key reason being that, at home drinking is part of a routine for certain consumer cohorts in which they derive both pleasure and comfort. Something which most people have been looking for since the outbreak.”
Whilst the outlook for the beer industry is expected to lag behind pre-COVID-19 expectations, the immediate fallout, which posed a challenging landscape for big and small players alike, has largely leveled out. Consumers have shown a preference to fall back on familiar brands which they derive enjoyment from, with a willingness to pay a premium price, instead of switching to cheaper alternatives.
*GlobalData’s COVID-19: COVID-19 Impact Market Model – Consumer Goods – June 5 update – value US$ *2GlobalData’s Coronavirus (COVID-19) Tracker Consumer Survey – Week 10 (June 3) – global – a bit/lot worse responses combined GlobalData’s Coronavirus (COVID-19) Tracker Consumer Survey – Week 10 (June 3) – global – *3started buying/same/more/significantly more/stockpiling responses combined, *4 buying slightly lower/significantly lower/stopped altogether responses combined Data is adjusted weekly following COVID-19 developments, therefore subject to change
Many of today’s busy consumers are juggling their careers, families and social lives while striving to maintain healthy lifestyles, both physically and mentally. Food and diet plays an essential role in this, with innovation increasingly looking to support consumer choices as many endeavor to balance the benefits and costs of these hectic lifestyles. This, in turn, raises the demand for nutritious foods that are easy to prepare, convenient and portable, while indulgent treats also play a role in relaxation and enjoyment.
The Right Bite was one of Innova Market Insights Top Trends for 2020 , reflecting how food and drinks supporting lifestyle choices can fall into a number of areas. These all aim to help those wishing to embrace healthy lifestyles, balance busy schedules and/or reject their current lifestyles and search for change.
Consumers embracing a healthy lifestyle tend to love having many things do and are dedicated (working long hours, exercising, etc.), but need to plan their time efficiently to get the best benefits. Healthy snacks, energy-boosting food/drinks and on-the-go food and beverages are all of interest, with high protein and energy claims of particular significance. According to Innova Market Insights data, global snacking launches featuring high protein claims had a CAGR of 16.8 % between 2015 and 2019, while the use of energy/alertness claims rose 13.7 % over the same period.
Those seeking healthier lifestyles also looked to find a balance between health and indulgence, while also looking for individual needs and preferences to be met, including the development of more balanced and complete concepts in terms of their nutritional needs.
Balancing busy lifestyles is necessary as consumers live life to the full (holidays, dining out etc.) and benefit from this, but feel that it also takes a toll on them, with ‘fast’ lifestyles also necessitating compromise and rebalancing. Convenience is key in this area, prompting a demand for meals that are easy to prepare and cook, which in turn provides opportunities for ready meals and meal kits. The demand for home cooked food has boosted interest in meal kits, with 28 % growth in the number of launches tracked globally by Innova Market Insights (CAGR 2015-2019).
On the other hand, consumers looking for a change in lifestyle are likely to increasingly distract and distance themselves from their busy lives and try to wind down. Emotional comfort is key here, with interest in comforting, relaxing and sleep-inducing food and drinks, particularly carrying mood, energy and sleep improving claims.
Stress and anxiety are key concerns in modern life as awareness of their negative impact on mental and physical health grows. In a 2019 Innova Consumer Survey 32 % of UK consumers and 39 % of US consumers claimed to experience stress at least once a day, rising to over half in India. The industry response has included more products targeted at improving low mood, tiredness and fatigue and sleep.
A tough market, according to GEA experts Martin Zickler and Dave Medlar, where it is better to start planning from the back in order to make everything right from the beginning. That’s why they first built up the service network and a local assembly and then made a promise: GEA pumps will bring a new level of quality, efficiency and hygiene to the US dairy, pharmaceutical, food and beverage markets.
GEA acquired Hilge, a leading German pump manufacturer, in June 2015. Since then the company has been integrated into GEA and has benefitted from its engineering experience and global network of customers, suppliers and agents. Now that the pumps have received 3-A certification, the time is right to meet the US market head on.
Martin Zickler is the product manager for hygienic pumps, based in Germany. He worked with Hilge before the GEA acquisition. “The old company had no footprint in the USA,” he said. “But now that we have the backing of GEA and a comprehensive service and distribution network in the country, we are ready to take on the challenge.”
Michael Brandt is the business development manager charged with the job of making the US launch a success. He said that he had never had any doubts about the quality of the pumps and the opportunities for them in the US, but he had to make sure that the service and support structure was up to American standards before introducing them to the market.
Get ahead by looking back
“GEA pumps are strong, reliable workhorses but, for the American market, service is critical,” he explained. “We need to be able to respond quickly to our customers and provide a fast spares service. We also needed a reliable distribution network as customers need to know that if they require assistance, they can get the relevant expertise quickly.”
Dave Medlar, head of sales valves & pumps USA and his team have been working hard to get the support network in place before the product launch. “Of course, providing excellent service is always work in progress but I am now confident that we are ready,” he said. “We have a global reputation to maintain; when people buy a GEA product, they know it’s going to be supported well, also during the entire service life of a pump.”
Hygienic approach becomes a must-have
The GEA centrifugal pumps have a unique impeller design that sets them apart from normal centrifugal pumps. “We have pushed the impeller towards the front making it more efficient and the mechanical seal easier to cool. It mimics a closed impeller but can still be used in the pharmaceutical industry and wherever sanitary conditions are required,” said Martin. “This means the pump is easier to clean and can handle a much wider range of liquids.”
In addition, GEA pump housings are manufactured by deep drawing, not casting. This provides a much higher quality surface finish without blow holes in which bacteria can collect. Although this has been a feature demanded largely by the pharmaceutical industry in the past, the food and beverage market is increasingly requiring a more hygienic approach throughout all aspects of its production.
Engineering excellence that allows customization
Although the product’s unique features are impressive, and it has a great reputation for reliability, Michael sees an even stronger sales proposition in the engineering experience of the GEA group. “It’s like an engineer’s toolbox,” he said. “We know that all applications are different and it’s flexibility that our customers need. Because we are engineers, not just suppliers of components, we can adapt the pumps to fit virtually any application. This might include, for example, different fittings or mountings, a more robust design or even providing the pump on a trolley. We look at the application, then work out what the customer needs are.”
The estimated revenue generated from the global ready-to-drink shakes market is US$ 9 Bn in 2019, and is projected to reach US$ 16 Bn by 2028. The market is therefore projected to rise at a CAGR of ~6 % between 2020 and 2028.
Globally, functional drinks are sought after for their high protein content and their demand is likely to rise steadily over the forecast period. A key factor resulting in increasing consumption of functional drinks is the increase in the consumer spending power, especially in developing nations. Ready-to-drink shakes which constitute a category of functional drinks are available in various flavours for retail sales in the global market. Some of these flavours are chocolate, banana, strawberry, among others. The global market of ready-to-drink shakes is analyzed on the basis of various flavours. These products are available for sale in different packaging forms, like bottles, tetra packs/cartons, and cans, which offers heightened convenience. Ready-to-drink shakes are meeting the current health and wellness demand in such a way that the drinks offer high protein amount with added specialty health ingredients.
Key takeaways from the ready-to-drink shake market study
Obesity is one of the strong issues faced by countries such as the U.S., Canada, Australia, U.K., etc. Ready-to-drink shakes are consumed as a meal replacement to achieve the weight management by restricting the calorie intake.
Due to the increased prevalence of the diseases and subsequently rising trend of health and wellness, ready-to-drink shakes market is expected to witness positive growth over the forecast period.
Ready-to-drink shakes are being increasingly opted by fitness enthusiasts and athletes, since it allows avoiding the hassle of the mixing of protein powder in the liquid of choice and also the wait.
Although, ready-to-drink shakes promise excellent results for gym goers and fitness enthusiasts, the product is still in the introductory phase in developing economies and economies are in transition stage. Therefore, because of the premium nature of the product and its expensive price, the market penetration may get hindered in emerging countries.
“Ready-to-drink shakes market is expected to channel upwards due to the excellent marketing strategies of the key players in the global market, resulting in the positive growth in the emerging markets,” says the report analyst.
Easy availability and increasing penetration of manufacturers and sellers of ready-to-drink shakes to positively Impact growth
Due to the increase in the preference for e-commerce platforms for transaction and shopping, the market reach out of the ready-to-drink shakes is anticipated to increase in the developed and developing economies. The boom in the IT sector has led to the development of the various new and easy ways of the transactions and shopping across various domains. The food and beverage industry is also driven by the increased use of the e-commerce platforms, since consumers have top priority for convenience and ease of doing business. Likewise, e-commerce platforms have enthralled the potential buyers of ready-to-drink shakes due to the easy and increased availability of the products, even in remote areas. Ready-to-drink shakes sales across e-commerce platforms are anticipated to rise over the forecast period and likely to be one of the drivers of the market growth.
Who is winning?
Some of the key players operating in the Ready to Drink Shake market are Nestlé S.A, Starbucks Corporation, PepsiCo Inc., Monster beverage Co., Lotte Chilsung Beverage Co., The Coca-Cola Company, The J.M Smucker Company, Bolthouse Farms, Inc., Arla Foods amba, Atkin Nutritionals Inc. and others.
These insights are based on a report on Ready to Drink Shake Market by Future Market Insights.
Over the past 10 to 20 years, the ripples of change in the global soft drinks market have threatened to become tidal waves, with new categories emerging constantly and genuine novelty flooding the shelves.
According to a new report from Innova Market Insights, which highlights that in the global shift in soft drinks, juices and carbonates may still be the two most active sub-categories worldwide but growth is clearly much faster in alternative areas. For example, Ready-to-drink (RTD) sports drinks saw launch numbers increase at a CAGR of 26 % over 2014-2018, compared with 12 % CAGR for iced tea and coffee and 10 % CAGR for ‘other’ soft drinks, including novelties such as herbal drinks, jelly drinks and vinegar drinks.
Flavor trends also demonstrate the changing face of the market. The fastest growing flavors in recent years include matcha tea (+49 % CAGR 2013-2018), apple cider vinegar (+21 % CAGR) and kombucha (+21 % CAGR), all of which are thriving concepts from Asia that are now distinguishing themselves on a global platform.
As well as the emergence of new categories, overlap between existing varieties is continuing. ‘Hello Hybrids’, one of Innova’s Top 10 Trends for 2020, is perhaps nowhere as important as in the soft drinks arena. ‘Category definitions are blurring all the time,’ says Lu Ann Williams, Director of Innovation at Innova Market Insights. “For example, in the US, Odwalla has recently developed the Smoobucha, which is a blend of fruit smoothie with fermented kombucha.”
At the same time, as suppliers seek new platforms for success, segmentation is also changing the face of the soft drinks shelves. For example, Water+ is an established concept but is continuing to evolve beyond vitaminization and added energy, with fiber, probiotics, collagen and mood ingredients all finding their way into modern waters.
Pectin market value is expected to surpass USD $1.8 billion by 2026, owing to a growing necessity for organic and herbal cosmetic products among the young population.
Global pectin market research studies the types of application (food & beverages: jams, dairy, non-dairy beverages, confectionery), their type (high methylated ester pectin, low methylated ester pectin, and amidated pectin), their function (gelling agents, thickener, stabilizer, fat replacer and others), regional outlook, price trends, growth potential, competitive market share and provides forecasts for 2019–2025. Global Market Insights, Inc., forecasts more than a 7.6 % CAGR for the worldwide pectin industry up to 2025.
Driven by the growing need for plant-based ingredients, the global pectin market is projected to observe significant gains over the forthcoming years. Plant-based ingredients are witnessing this upsurge since they offer immense health benefits.
Pectin products help to control blood sugar levels. These products also help to maintain proper bowel health. Owing to these multiple benefits, pectin products are best suited for nutritional needs, which is likely to foster their market share in the coming years.
Along with health concerns, rising applications of the product in confectionery fillings and sweets would possibly augment the market outlook. Additionally, the increasing usage of pectin in fruit juices and milk drinks as a stabilizer would add up to the industry’s expansion. Pectin helps decrease syneresis in marmalades and jams.
With respect to the raw material segment, apples have dominated the market outlook in recent years. The product is anticipated to witness similar growth in the forthcoming timeframe. This development is attributed to the use of apple pomace in production. Apple peel is one of the major wastes in preserve manufacturing. This peel contains about 1.3 percent of pectin. Apple peel yields more pectin in comparison to sugar beet and citrus peels. In addition, it has better gelling characteristics which further makes it a major raw material in the beverage and food market.
With reference to the geographical landscape, the Asia-Pacific pectin market is predicted to observe significant growth throughout the forthcoming years. Rapidly transforming customer lifestyles is the key factor augmenting the market outlook in the region.
In addition, the increasing demand for consumables that are organic in nature is likely to add up to the growth of the overall market trends. China would possibly lead the market expansion in the region. The country is among the largest producers of pectin. It is also observing mounting demand for health and wellness products due to the increasingly growing middle-class population. Furthermore, rising applications of citrus-based products in the cosmetics sector would further outline the market growth in the region.
Some of the key players in the pectin market includes Cargill, Dupont, Krishna Pectins Pvt Ltd, AEP Colloids, Silvateam S.p.a, CP Kelco U.S., Inc., TIC Gums, Inc. (Ingredion), Compania Espanola de Algas Marinas, S.A., Merck KGaA, Lucid Colloids Ltd., Herbstreith & Fox, Nikunj Chemicals, Pure Ingredients, Cifal Herbal Private Ltd, California Ingredients Inc, Calleva Ingredients Limited etc.
The global apple concentrate market witnessed substantial growth in the past few years, and this growth is expected to continue throughout the forecast period of 2019 – 2029. Towards the end of forecast period, the sales of apple concentrate will translate into revenues exceeding US$ 5 Bn, as per the projections of a new study.
The shelf life of apple concentrate ranges from months to several years, depending on the strength and type of concentrate, as compared to the significantly shorter shelf life of fresh juices. Thus, finished products such as apple juice, sparkling drinks, and soft drinks made from apple concentrate have a longer shelf life than those made from fresh fruit juices.
Longer shelf life of products made from apple concentrate reduces transportation costs and enables manufacturers to export their products and expand their geographical reach. It also allows manufacturers to offer specialized products for the military and astronauts. These products have a longer shelf life than the products made from apple concentrates for civilians.
Key takeaways – Apple concentrate market study
Liquid concentrates hold the largest share in the global apple concentrate market by form. Powdered concentrates are expected to witness a slower adoption, owing to its high cost of production.
China accounts for the largest share in the global apple concentrate market as it is the largest producer and exporter of apples and apple concentrate offerings in the global market.
The beverage industry accounts for the largest share among all segments by application in the apple concentrate market and is expected to grow at the fastest rate during the forecast period.
Manufacturers can gain significant profits from focusing on the B2C channel, which has a limited number of market players.
Apple concentrate market: Competitive landscape
Key players in the global apple concentrate market strive to increase their production capacity by focusing on acquisitions, mergers, and expansion of their own production units. Such investments are also helping manufacturers to expand their geographical reach and penetrate more markets across the globe. Manufacturers are also investing in product innovation and developments for cost-effective processing methods for production of apple concentrate.
For instance, In July 2015, Britvic PLC acquired Empresa Brasileira de Bebidas e Alimentos SA (“ebba”) with an investment of US$ 174.9 Mn.
These insights are based on a report on Apple Concentrate Market by Persistence Market Research.
On 13 November 2019 in Brussels the European Commission launched the new Market Observatory for Citrus fruit. On this occasion the European Commission requested Jose Antonio Garcia Fernandez, Director of Ailimpo and one of the initiators of the World Citrus Organization (WCO), to present the structure, the role and the objectives of this newly created platform for the global citrus category.
The European Commission welcomed this global initiative taken under the lead of Ailimpo, underlying the relevance of such a platform for the citrus sector to exchange information and debate on matters of common concern to enhance the citrus category.
Such a platform is fully aligned with the objectives of the European Market Observatory, which aim to provide market transparency and trends. Therefore, the work of the World Citrus Organization will be beneficial for the deliberation of the European Market Observatory for Citrus. Following their on-going collaboration with other similar international fruit platforms, the European Commission looks forward to having a fruitful cooperation with the new citrus structure once it is fully operational.
Freshfel Europe with its experts and the support of its Brussels based secretariat is eager to contribute to the success of the Market Observatories and the various sub sections such as citrus, peaches and nectarines, apples and pears, and tomatoes.
