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Market research analysts at Technavio predict that the global lemonade drinks market will grow steadily at a CAGR of more than 6 % by 2021. This market research analysis identifies the rise in demand for cold-pressed lemonades as one of the primary growth factors for this market. Cold-pressed juices are juices extracted from fruits and vegetables using a hydraulic press. These juices contain more vitamins, minerals, and enzymes than those extracted using centrifugal presses which causes loss of nutrients. Health conscious consumers are increasingly preferring for health-based juice drinks. This, consequently increases the demand for cold-press juices especially among the health-conscious consumers.

This market analysis identifies the use of Erythritol as one of the key trends behind the growth of this market. Erythritol is a low-calorie sweetener that doesn’t bring any side effect in the blood sugar and insulin levels of the consumer. Many key vendors in this market are extensively using erythritol in their low-calorie soft drink products to attract the health-conscious customers and they have already launched beverages sweetened with Erythritol. Several countries have already approved the use of Erythritol in various food and drink products.

Competitive landscape and key vendors

The lemonade drinks market is intensely competitive and fragmented due to the presence of several established players. The vendors in the market operate on various scales and varying specializations with respect to various commodities and resources. The competition in the market is affected by the changing tastes and preferences of the consumers, economic conditions, demographic conditions, and technological changes. The players in the market are focusing on investing in product innovation to expand their production and distribution capabilities.