Robinsons, the UK’s number one squash brand1, is unveiling the latest flavour in its Ready-to-Drink range with refreshing and delicious Orange & Mango. Perfect for those on-the-go moments in a 500 ml format, the launch is full of the great taste that shoppers expect from Robinsons, with no added sugar.
Joining the existing Raspberry & Apple and Blackberry & Blueberry variants, Orange & Mango will expand the Robinsons Ready-to-Drink range with another popular flavour choice for shoppers. In fact, 37 % of Robinsons sales are in orange2 flavours and it’s worth over £74m RSV in Robinsons dilutes3. The Carlsberg Britvic-owned brand is looking to build on its current success with its latest launch, with the range now worth £22m RSV and continuing to grow4.
Ben Parker, VP Sales Off-Trade, Carlsberg Britvic, said: “With our Ready-to-Drink range in growth and showing great promise in the market, we wanted to add to this success and help support retailers with another flavour that consumers already know and love. Orange & Mango is the perfect addition given its popularity and we see it becoming a core part of our growing range as a refreshing and fruity on-the-go option.”
The launch will be supported by the product’s biggest ever above-the-line campaign, with over £1m invested in advertising across the Robinsons Ready-to-Drink portfolio, and product sampling that looks to make the campaign unmissable this summer.
Robinsons Ready-to-Drink Orange & Mango is now available across retail channels in in 500 ml single bottles (RRP £1.79), including Price Mark Packs (PMP) (RRP – £1.15). Visit our At Your Convenience platform to claim your free case of Robinsons Ready-to-Drink Orange & Mango, as well as Point of Sale (POS) to amplify the launch in-store.
1Nielsen IQ Retail Measurement Service, Value Sales, Total Dilutes, Carlsberg Britvic defined, 52 w/e 22/03/25
2Nielson IQ RMS, GB_Total Coverage, Value Sales, Robinsons Squash, Orange Flavoured Drinks, Carlsberg Britvic Defined, 52 w/e 22/03/25
3Nielson IQ RMS, GB_Total Coverage, Robinsons Squash, Value Sales, Carlsberg Britvic Defined, 52 w/e 22/03/25
4Nielsen IQ RMS, RSV, Total Coverage, Total Single Serve Soft Drinks, Robinsons Ready-to-Drink, Carlsberg Britvic Defined, 52 w/e 22/03/25 Vs PY
Following the continued success of Tango’s rotational flavour series Tango Editions, Britvic is bringing its latest ‘Edition’, Tango Mango, to shelves and chillers this February. Tango Editions combine bold tastes, liquids and pack designs to produce striking products that stand out on shelves and in chillers. Succeeding Tango’s popular Paradise Punch flavour, this latest rotation is set to meet the demand for Mango flavoured drinks, giving shoppers more sugar-free options without compromising on taste.
Tango has more than doubled in sales in the last three years1, now worth over £96m RSV, and is still in double digit growth (+ 24 %).2 The brand’s successful rotational flavour series has seen Tango Paradise Punch become the number one flavoured fruit carbonate new product development of 20233, now worth over £13.6m RSV,4 with the year before seeing Tango Berry Peachy crowned the number one fruit flavoured carbonate new product development of 20225. What’s more, following its launch last June, Tango Apple Sugar Free is now worth £23.5m RSV6. These results demonstrate the brand’s well-placed position to grow the fruit flavoured carbonates category further with its latest flavour, particularly with mango flavoured drinks in double digit growth versus last year (+ 26 %).7
Ben Parker, Britvic’s Retail Commercial Director in Great Britain, said: “Our next big flavour launch, Tango Mango, drives appeal among new and existing Tango fans, generating additional sales opportunities for retailers. We understand retailers don’t have infinite space for new products, but the Tango Editions range has already proven to drive additional sales, and the rotational change seasonally maintains excitement and engagement with the brand. In addition, Tango Mango aims to attract a broader range of shoppers including Gen Z and families, expanding sales opportunities for retailers. Innovating in the fruit flavoured carbonates category will always be important to Tango – with new and exciting sugar free flavours, which play on the brand’s bold, fun tone and personality, helping to increase consumer purchases.”
Tango Mango is the latest sugar free flavour from Britvic, with the company’s continued innovation and reformulation programmes meaning an average of just 22 calories per 250 ml serve across its drinks portfolio globally. All activity is enabling the company to offer consumers healthier choices as part of its long-term Healthier People sustainability strategy.
Available from 1 February for 12 months, the fruit flavoured carbonate will be available to enjoy in formats to be consumed at home or on the go, helping retailers to tap into this market and drive soft drink sales with a popular flavour. The latest Edition is expected to be another success following consumer research8 and features a bold, modern pack design that is sure to catch shoppers’ attention and encourage them to Get Tango’d. The flavour will be available in a variety of formats: 330 ml can, 500 ml bottle, 2 litre bottles, 8 can multipack and 24 can multipack. The launch of Mango Tango will be supported by social media and influencer activity to increase awareness.
1NielsenIQ RMS, Total Coverage GB, Fruit Flavoured carbonates Britvic Defined, Product Range, Value Sales, Latest 52 Wks 3YA – w/e 09/01/21 (£46,393,571) vs Latest 52 Wks – w/e 06/01/24 (£96,161,604)
2NielsenIQ RMS, Total Coverage GB, Fruit Flavoured carbonates Britvic Defined, Product Range, Value Sales, Value % Chg vs YA, Latest 52 weeks to 30.12.23.
3NielsenIQ RMS, Total Coverage GB, Value/Volume sales, Fruit Flavoured Carbonates, Britvic Defined, YTD Calendar year 2023- w/e 30.12.23
4NielsenIQ RMS, Total Coverage GB, Value sales, Fruit Flavoured Carbonates, Britvic Defined, Latest 52 wks w/e 30.12.23
5NielsenIQ RMS, Total Coverage GB, Value/Volume sales, Fruit Flavoured Carbonates, Britvic Defined, YTD Calendar year 2022- w/e 31.12.22
6NielsenIQ RMS, Total Coverage GB, Fruit Flavoured carbonates Britvic Defined, Product Range, Value Sales, Latest 52 weeks to 30.12.23.
7NielsenIQ RMS, Total Coverage GB, Value sales, Total soft drinks, Mango flavoured drinks, Latest 52 wks w/e 30.12.23
8MMR Consumer Research 2023 Base, rep sample n=159
The non-alcoholic drinks sector recorded a compound annual growth rate (CAGR) of 0.9 %* between 2015 and 2020. Producers have seen a challenging landscape in recent years, battling rising costs, sugar taxes, packaging legislations and, of course, the COVID-19 pandemic. This resulted in global efforts to reduce calorie and sugar content in product ranges, as well as develop ‘novel’ flavors, to attract consumer attention, writes GlobalData, a leading data and analytics company.
Holly Inglis, Beverages Analyst at GlobalData, comments: “Beverage flavors are arguably the most important factor in determining consumer purchasing decisions, with 29 %** of global consumers stating they would happily try a new drink flavor out of simple curiosity. This highlights huge incentive for producers such as Coca-Cola, Nestlé, Unilever and PepsiCo to launch new product developments – and reinforces soft drinks as a fast paced, innovative industry.”
Inglis highlights the top five flavor launches in 2021 so far that are shaping the global soft drinks landscape:
Going ‘green’ with hemp and CBD
“Hemp and CBD infused drinks are continuing to garner interest, with products such as Trader Joe’s non-dairy hemp beverage in the US and Sonnenstar hemp juice shot in Austria. While hemp and CBD are positively received by a third and fifth of global consumers respectively, GlobalData’s survey indicates that a considerable portion are still unfamiliar with the ingredients – producers must address this to ensure the longevity of their hemp- or CBD-infused launches.”
Mango, let’s go
“Mango flavored drinks have emerged in Romania and Singapore, though a flurry of innovations with flavor combinations that incorporate mango have been observed in the US, UK and France. In the US, PepsiCo’s Bubly Bounce product tags no calories or sweeteners and is a carbonated water brand combining grapefruit, mango orange and passionfruit aromas.”
Isn’t that just peachy
“Peach-based products such as Lipton’s peach tea with honey, and Badoit’s peach flavored sparkling flavored water in France both tag either low calorie or low sugar bases, reinforcing positive brand connotations, and favorable views on peach as a flavor base.”
Ginger spice and everything nice
“Ginger, on the other hand, has been integrated across parts of the globe such as Nigeria, South Korea and Peru, in line with consumers opting for products that promote digestive health and wellness claims. In fact, 78 %** of global consumers believe that ginger has a positive impact on their health, reinforcing those links to health/wellness, and promoting manufacturer opportunity to innovate in line with consumer trends.”
It’s ‘grape’ to be back
“Interestingly, grape-based products have also made an appearance in 2021, which is fighting off current stereotypes of grape flavored beverages being high in sugar and bad for health, especially in parts of West Europe where they have less-than-favorable links to low quality. A notable launch in Brazil from EBBA tackles this narrative via its grape nectar, which is claimed to have no added sugar.”
Inglis concludes: “What can be seen in the soft drinks landscape is the development of several unique flavor launches, all of which apply to varying consumer trends across the globe. Health and wellness attributes are meeting experimental flavors, which then crosses with exotic launches, appealing to a wide array of consumers. These launches will set the tone for the future of the soft drinks market, as one that is highly innovative and prospering.
“Although only five ingredient developments have been highlighted, the future is expected to see a number of developments from flavors such as aloe and berry; we will also see more flavor combinations hit the shelves, combining non-fruit and herbal notes, with unique fruit bases.”
* GlobalData’s Annual Soft Market Analyser – Global
** GlobalData’s Q2-21 Consumer Survey Results – Global
With no calories, no sweeteners and all smiles, bubly bounce is the perfect afternoon refreshment, offering five delicious new combo flavours and 35 mg of caffeine per 12oz. can
Bubly sparkling water introduced the launch of bubly bounce – a sparkling water with no calories, sweeteners, or artificial flavours, and just a kick of caffeine. The introduction of bublybounce, which is availablein the US in five refreshing combo flavours, marks the brand’s first caffeinated beverage and new line since its launch in 2018.
bubly, one of the fastest-growing brands in the sparkling water category1, now combines everything people already love about bubly, with 35 mg of caffeine. bubly bounce provides hydration with a little caffeine, the perfect refreshment to get you through the afternoon or you know, just tackle Mondays.
“bubly sparkling water was created to bring more smiles into the sparkling water category, and new bubly bounce takes it to the next level with caffeine,” says Zach Harris, Vice President, Water Portfolio at PepsiCo Beverages North America. “As more individuals seek out sparkling waters with added benefits, bubly bounce delivers all of the delicious flavour and hydration of the original, now with just a kick of caffeine.”
New bubly bounce sparkling water is available in five delicious combo flavours, including mango passion fruit, triple berry, blood orange grapefruit, citrus cherry and blueberry pomegranate. bubly bounce can be purchased at all major retailers, and online, and comes in a variety of convenient purchase options ranging from 16oz. single serve cans, to 24-packs of 12oz. cans. A 12oz. can of bubly bounce contains 35 mg of caffeine, while a 16oz. single serve can contains 47 mg of caffeine.
About bubly
The bubly sparkling water brand is shaking up the sparkling water category with refreshing and delicious flavors, an upbeat and playful sense of humor, all while keeping it real with no artificial flavors, no sweeteners, and no calories. Each flavor of bubly and bubly bounce features bright, bold packaging, unique smiles for every flavor, and comes with its own witty greeting on the tab and personal messages on the can for maximum enjoyment and smiles. Just as love comes in all colors of the rainbow, bubly sparkling water is available in seventeen delicious flavors: blackberrybubly, limebubly, cherrybubly, grapefruitbubly, strawberrybubly, raspberrybubly, mangobubly, peachbubly, orangebubly, cranberrybubly, watermelonbubly, pineapplebubly, lemonbubly, applebubly, passionfruitbubly, blueberrypomegranatebubly, and whitepeachgingerbubly. bubly bounce is available in five refreshing combo flavors: mango passion fruit, triple berry, blood orange grapefruit, citrus cherry and blueberry pomegranate. no calories. no sweeteners. all smiles.™
1 IRI, 2020, US only
Tridge, the global sourcing and market intelligence hub for food buyers and suppliers, has predicted how the La Nina weather system is likely to impact tropical fruit crops – avocado, mango, and pineapple – in parts of South America, Asia, and Australasia. These predictions can help food buyers globally to mitigate the risks of La Nina on their supply chains.
La Nina is a weather phenomenon that occurs every few years including 2020. During La Nina, changes in Pacific Ocean temperatures impact tropical rainfall patterns from Indonesia to the west coast of South America.
Avocado – New Zealand could suffer where Peru could succeed
La Nina is expected to have both positive and negative effects on Avocado.
New Zealand’s avocado growers have been suffering a prolonged dry spell and eagerly awaiting rainfall for 20 months. However, the heavy rain likely because of la Nina could be detrimental to their avocado yields.
Abhishek Dudejja, Engagement Manager at Tridge New Zealand, said, “It only takes two to three days of rainfall for avocado trees suffering from water stress to recover. Although avocado trees need plenty of water, too much can quickly tip the balance and cause problems such as root rot and asphyxiation. The impacts of this include reduced yields, and smaller and lower quality fruits with a shorter shelf life.”
In contrast, Peru, with a favorable geographical and climatic condition in South America could benefit from La Nina. The colder temperatures this weather system causes could help avocados mature more effectively. Irrigation levels are also currently at the right level for a good harvest.
Cinzia Riccio, Engagement Manager at Tridge Peru, commented, “While la Nina might cause later avocado flowering than normal, the cooler temperatures that are likely should reduce the level of pests, protecting crops. On balance, Peru Avocado appears to be a winner from La Nina.”
Mango – problems expected in Peru and Southeast Asia
For Mangos, the prognosis looks poor in several regions. Prolonged dry spells in Peru, added to an already dry 2020 could impact Mango productivity and prices. In Piura, northern Peru, the country’s top mango growing region, there have been ongoing water shortages and 50 % of its reservoir is depleted.
Jin Woo Lee, Market Analyst at Tridge, said, “This year we’re expecting Peruvian mango to be at least 15 % lower than in 2019, which will increase prices.”
In Southeast Asia, Vietnam and Thailand are experiencing typhoons and facing the prospect of more heavy rain and flooding. This could cause several issues for mango crops, including decreased productivity, internal rotting, canker, and fruit fly, which could mean suspension of exports for phytosanitary reasons.
Pineapple – Costa Rica feels the dual pressures of C-19 and La Nina
Costa Rican pineapples may be scarcer than normal in importing countries such as the US due to reduced demand and supply caused by COVID-19 and la Nina combined. 86 % of US pineapple imports are from Costa Rica, valued at 616 Million USD in 2019.1
Tridge’s Jin Woo Lee said, “COVID-19 has made reefer containers for pineapple shipping to the US scarce. Added to this, heavy rainfall over the past few weeks is affecting the quality of the fruit.”
Since October 2020, Costa Rica’s principal pineapple farming regions, Alajuela and Heredia, have seen well over two and a half times average rainfall2 leading to reduced yield and quality.
One US buyer of Costa Rican pineapples commented, “pineapples are normally sold at retail with a greenish-yellow exterior, which indicates full ripeness. However, over the past month, we’ve been receiving products which are either too ripe or not ripe enough to be sold properly, as pineapples stop ripening after they are picked.”
Despite this drop in supply, export prices to the US have decreased, because COVID-19 has caused reduced demand from US buyers. Equally, the heavy rainfall worsened by la Nina is unnerving Costa Rican suppliers about the quality of their product and therefore its value.
According to Jason Kong, Operations Managers at Tridge, “12kg of Costa Rican MD-2 Pineapples were traded at $6.2 in October 2020 but now they are at $5.0.”
Hoshik Shin, CEO of Tridge, commented: “La Nina will cause a turbulent end to an already difficult year for many fruit growers. It is another reminder of why both food growers and buyers globally need to be prepared for change and disruption and be ready to adapt or switch their supply lines and routes to market quickly using digital trading platforms and expert partners. At Tridge we’re supporting an increasing volume of organisations on both sides of the food supply chain who are seeking this agility.”
1Tridge: https://www.tridge.com/products/pineapple/import/US
2UN Seasonal Explorer: https://dataviz.vam.wfp.org/seasonal_explorer/rainfall_vegetation/visualizations#
About Tridge
Tridge is a global trade ecosystem where buyers and suppliers of agricultural and food products can find everything they need to understand their markets with just a simple search. Using a combination of the latest digital technology and the latest insights gathered through a human network, they provide a very powerful global-scale platform for buyers and suppliers to connect and do business with each other more confidently.
Using a global network covering over 150 countries worldwide, Tridge has developed a comprehensive data set of 300,000,000+ prices and 1,600,000,000+ trade data points covering 1000+ items in the agriculture and food sector and successfully facilitates the B2B and B2C trading of these items. Tridge aims to achieve digitalization and globalization of the trade industry.
To prep for the warmer weather and festivities summer brings, Smoothie King launched Metabolism Boost smoothies—designed to boost metabolism and help control appetite.
Metabolism Boost smoothies are made with clean ingredients and come in two flavors—Strawberry Pineapple and Mango Ginger. When combined with a fitness routine, these smoothies help guests boost metabolism and control their appetite with whole, organic veggies, non-GMO fruit and naturally derived caffeine. An excellent source of both fiber and protein, Metabolism Boost smoothies help guests feel fuller and satisfied longer, and when combined with Smoothie King’s proprietary Metabolism Boost enhancer, help to accelerate metabolism and calorie burning.
Metabolism Boost smoothies are the newest menu item designed to help guests feel their best for swimsuit season and beyond. Smoothie King is committed to helping guests attain their health and fitness goals through nutritious smoothies complete with whole fruits, organic vegetables and no artificial colors, flavors or preservatives.
For health-conscious guests looking for the perfect meal replacement smoothie to Rule the Day, Metabolism Boost smoothies are masterfully crafted with nutritious, wholesome ingredients and contain 280 calories and over 17 grams of protein per 20 ounces.
- Smoothie King Metabolism Boost Strawberry Pineapple: Strawberries, pineapples, protein blend, Gladiator Protein vanilla, fiber, kiwi apple juice blend and Metabolism Boost enhancer
- Smoothie King Metabolism Boost Mango Ginger: Mangos, organic ginger, banana, organic spinach, protein blend, Gladiator Protein vanilla, fiber, white grape lemon juice blend and Metabolism Boost enhancer
Metabolism Boost smoothies are available in all Smoothie King locations in the US.
Nutricane Beverages, an innovator in the beverage space from India, announced the launch of its exciting and innovative range of fruit juices with two new variants – Mango and Guava under its brand name OMG!
This new-age range is a delicious blend of fruits with sugarcane juice, that not only enhances flavour but also elevates the nutritional profile of the juice and is a great source of vitamins and other essential micro nutrients. The packaging of OMG! juices in a recyclable glass bottle without any added sugar or chemical preservatives makes this juice an all-round winner.
These unique fruit juices are a first of their kind globally where fruits are combined with sugarcane juice that acts as a natural sweetener thereby replacing the need for refined sugar and water as is done in other packaged fruit drinks and beverages. This breakthrough was made possible by Nutricane Beverages through its internally developed patent-pending process called “FreshFusion” which gives sugarcane juice a long shelf-life. The company launched its sugarcane juice range in 3 flavours last year and has now introduced its new fruit juices range.
OMG! fruit juices are now available in a 250 mL glass bottle in two variants – Mango and Guava in Delhi NCR, Jammu and Kashmir, Jaipur, Chennai, Bangalore and Lucknow at an attractive price of INR 45/-. The juices will be available in more cities all over India in the coming months.
About Nutricane Beverages Pvt. Ltd. and OMG!
Nutricane Beverages Pvt. Ltd. is a juice & beverage company with a mission to innovate and offer unique, healthy and nutritional beverages to the global market. The company through its internal research and development over the past few years has developed ‘FreshFusion’ process, a patent-pending process to preserve natural sugarcane juice in ambient conditions while retaining its nutritional properties.
Under the brand OMG! – Oh My Ganna, Nutricane has launched flavoured sugarcane juices as well as fruit juices using sugarcane juice as a core ingredient thereby replacing any refined sugars, creating the most delicious, nutritious & wholesome juices.
OMG! products are naturally crafted and packed at its state of the art facility located in Jhajjar district in Haryana (India), using modern processes which offer more juice content, do not contain refined sugar or any chemical preservatives, a first of its kind that would create a new segment in the juice category for a healthy and happy consumer.
Teavana announced the expansion of its ready-to-drink (RTD) TeavanaTM/MC Sparkling Craft Iced Teas and newest refreshing flavor, Sparkling Blood Orange Mango White Tea in the US.
Teavana Sparkling Craft Iced Teas are available in three flavors: new Sparkling Blood Orange Mango White Tea, Sparkling Blackberry Lime Green Tea and Unsweetened Sparkling Peach Nectarine Green Tea. All are made with the finest teas and botanicals and no artificial flavors, adding up to unique, vibrant layers of delicious Teavana tea. The teas are offered for the suggested retail price of $2.39 per 14.5 fluid ounce bottle and available where groceries are sold. TeavanaTM/MC Sparkling Craft Iced Teas are one of the first premium sparkling ready-to-drink iced tea beverages on the market, responding to growing consumer interest in sparkling beverages and the successful regional roll-out of Teavana Sparkling Craft Iced Teas last year.
New Sparkling Blood Orange Mango White Tea
A luminous blend of fine white tea, orange peel and the delicious flavor of champagne mango shines with a bubbly kick – with just the right amount of sweetness from real cane sugar.
Sparkling Blackberry Lime Green Tea
An exuberant blend of green tea, lime peel and berry flavor with real cane sugar.
Unsweetened Sparkling Peach Nectarine Green Tea
Tantalizing notes of white peach and nectarine plus hints of lemongrass and hibiscus with no added sugar.
The bubbly drinks join the full lineup of Teavana Craft Iced Teas, now available in nine vibrant flavors ranging from sweetened to unsweetened, and brewed from some of the finest Teavana teas and botanicals, all free of artificial flavors. To date, more than 15 million bottles of Teavana Craft Iced Teas have been sold in partnership with Anheuser-Busch1.
1According to IRI US MULO+C CY 2018 and CY YTD Ending 4/21/19
Revolution Brands LLC announced it had begun accepting wholesale pre-orders for Slice – a new sparkling water flavoured only with USDA-certified organic fruit juices, organic flavors and carbonated water.
Intellectual property attorney Joseph C. Gioconda of the Gioconda Law Group PLLC represented New Slice Ventures in acquiring the federally registered trademark rights to the Slice brand. Spiral Sun Ventures, a seed capital fund that invests in early-stage companies that create better-for-you consumer products, has invested in New Slice Ventures.
Slice is now available in four flavours in 12-ounce cans: Raspberry Grapefruit, Blackberry, Mango Pineapple and Apple Cranberry. Slice will be sold by the 4-pack, but is also available in single serve cans.
Slice has no added sugar, no artificial sweeteners, no artificial colors or caffeine. Slice is only 25 calories per can which is up to 80% fewer calories than most regular cans of soda.
Mark Thomann, CEO of New Slice Ventures LLC, which now owns the Slice trademarks in the United States, said: “We are excited about the launch of Slice. Slice is a great brand and one that can connect with a new generation of consumers who want something a little healthier than soda, but just as delicious.”
Glenn Backus, a former executive with H-E-B, Trader Joe’s and Supervalu is with Revolution Brands, which handled the creation and launch of the new Slice. “We worked very hard to create an organic sparkling water that tastes amazing and has a sweetness much closer to soda than any other sparkling water on the market. Customers have asked for a healthier alternative to their usual soda, but traditional sparkling water brands lack the flavour they crave. So, we created the new Slice. Only 25 calories per can with a refreshing sweetness that everyone will love.”
Combines the ‘Power of 3’ in a tasty snack for small hunger pangs
Taking another step towards its commitment to provide an array of healthy and nutritious beverage choices to consumers, Coca-Cola India expanded its portfolio of Minute Maid by launching Minute Maid Smoothie, a delicious snack that combines the ‘Power of 3’ ingredients – Fruits, Milk and Nutrients. The launch is a continuation of Coca-Cola India’s efforts to expand its portfolio including, ‘Health and Wellness’. This is a significant addition in Minute Maid fraternity and underlines company’s commitment towards the Fruit Circular Economy initiative.
Made from locally sourced fruits, the product has been designed to suit the Indian palate and cater to the increasing needs of mothers looking for a combination of nutritious goodness and taste. Minute Maid Smoothie is available in Mango & Banana variants, priced at INR 30 for 250 ml.
In the first phase of the launch, the product will be available in Tamil Nadu, Karnataka, Telangana and Andhra Pradesh, followed by other states. In the coming months, Coca-Cola India will also expand the Smoothie range by introducing other popular flavours.
Tickle Water launches ORANGE MANGO at gathering of world’s most innovative new consumer brands, November 17-18 in New York City
Tickle Water presents the next generation of the first and only premium sparkling water created solely for kids to the press at the 2017 Consumer Discovery Show, taking place at Spring Studios in New York City on Friday, November 17 from 10 a.m. – 4:30 p.m. and Saturday, November 18 from 10 a.m. – 5 p.m.
Since launching in 2016, Tickle Water has grown quickly, delivering honest, transparent, clean hydration that parents can feel good about and kids love. Now, with the launch of Orange Mango, there’s a flavor for grown-ups to love.
The Consumer Discovery Show (CDS), curated by FounderMade, builder of emerging consumer brands in the health, wellness, beauty, and food and beverage sectors, will feature an impressive lineup of consumer goods business pioneers, as well as more than 150 inspiring brands that are out to reshape the consumer goods market.
“We’re thrilled the new flavors in our product line strike a chord with adults. As a busy and health-conscious mom, my first goal was to create a trusted, healthy water brand for kids. It’s a fantastic evolution of the brand that adults want a clear and refreshing on-the-go drink that does double duty as a bright zero-calorie mixer for cocktails” said founder and CEO Heather McDowell.
Like all parents, Heather was always on the lookout for alternatives to sugar-laden juice boxes and carbonated drinks. The spark for Tickle Water came when she offered her toddler sparkling water for the first time. “It might tickle,” she told him. He took that first sip, laughed, and said, “Tickle water!” The name stuck. A year later, Tickle Water has become a breakout brand in the highly competitive beverage industry. The idea was simple: create a clean sparkling water experience for kids. It had to be just the right size with a super cool package, have the perfect amount of bubbles and, of course, it had to offer amazing flavors.
Tickle Water’s following among adults has happened organically, the brand quickly becoming a go-to sparkling water for young adults and millennials.
Since its inception in early 2016, Tickle Water has disrupted the flavored sparkling water segment by offering a healthy and enjoyable sipping option specifically for children that quite literally “tickles” their taste buds. Tickle Water is a naturally flavored sparkling water free of preservatives, GMOs, gluten, sodium, sugar, calories and artificial sweeteners. Additionally, all products are certified OU Kosher. The current lineup of all-natural flavors: Orange Mango, Green Apple, Watermelon, Grape, and Natural Sparkling Water are changing the beverage landscape with parents and children alike.
The CDS connects best-in-class consumer brands and product innovators with retailers, distributors, investors and influencers. It’s the world’s gathering place for the confluence of next generation brands looking to drive business, and for the consumer goods ecosystem looking to discover the latest in consumer product innovations.
