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On the 7 February 2023, the World Citrus Organisation (WCO) held a meeting for members of the Organisation’s global citrus community to exchange on citrus consumption and market developments. The meeting gathered leading citrus stakeholders from across the world to analyse the citrus sector’s place in current fruit and vegetable consumption trends, as well as market evolutions in Europe and in particular Germany, the home of Fruit Logistica. The meeting was part of WCO’s commitment to provide a platform for dialogue and action for the global citrus sector.

On the eve of the 30th anniversary of Fruit Logistica, WCO members met in Berlin to exchange on citrus consumption and market developments. On the back of challenging climatic conditions across many countries for citrus, the sector, like others in fresh produce, is grappling with quickly changing consumption trends. With consumers moving into a post-COVID mindset and priority shifting to the price of a shopping basket, purchasing decisions are shifting across demographics. WCO’s meeting at Fruit Logistica featured a guest presentation by Helwig Schwartau (AMI) on market and consumption evolutions in Europe, with particular focus on Germany. This was complemented by a presentation on the latest fresh produce consumption trends by WCO Data Analyst Gil Kaufman as well as a presentation on the Organisation’s priority areas for action by WCO Policy Advisor Nicola Pisano.

Uniting citrus-producing countries and citrus stakeholders for collective action in the citrus sector, the WCO is holding meetings for members to better understand market developments and demand dynamics to best position the sector. WCO Secretary General Philippe Binard, commented, “Through the WCO the citrus sector is staying abreast of market evolutions. Thanks to the active involvement of its members from around the globe in sharing supply and demand observations and forecast data in a pre-competitive format along with informative market insights presentations at meetings, the sector is better positioning products not only on domestic markets but also further afield”. Mr Binard added that, “Citrus is still a prominent category in Europe with oranges and mandarins together as the second most popular fruits after apples with consumption at 12.43kg per capita per year. However, despite most citrus products now returning to pre-pandemic consumption levels, younger generations are showing slightly higher purchasing volumes overall. Although households are increasingly shopping according to more limited budgets, citrus is remaining a key element in fresh fruit and vegetable selection”.

On 4 February, the World Citrus Organisation (WCO) held its first official meeting at Fruit Logistica, Berlin. Following its presentation in October 2019 during Fruit Attraction, WCO members discussed the overall trends of the global citrus market and the draft Statutes of the organisation, which will define the future structure and functioning of WCO. The WCO will be the first and only global platform for dialogue and action among the citrus producing countries worldwide.

During the meeting, the relevance of such a platform was highlighted in the light of the latest world citrus trade and production trends, as presented by CIRAD, the French Agricultural Research Centre for International Development. Participants from Argentina, Bolivia, Brazil, Chile, Dominican Republic, Egypt, Israel, Italy, Morocco, Peru, South Africa, Spain, Tunisia, Turkey, Uruguay and the USA also reaffirmed the consensus of the sector on the need for a global discussion platform. Prospective members have now until mid-March to register following their internal procedures. Other citrus producing countries are also invited to join the organization, as well as private entities interested in the fresh and processed citrus markets, which can become affiliated members of WCO.

During the meeting, WCO founding members also re-confirmed the mandate of the organisation:

  • Discuss common issues affecting citrus producing countries.
  • Exchange information on production and market trends to prepare for the next decade to come.
  • Foster dialogue on policy issues of common concern.
  • Identify and promote Research and Innovation projects specific to the citrus sector.
  • Liaise with public and private stakeholders on citrus-related matters to highlight the importance of citrus producers and the need for a fair return.
  • Promote the global consumption of citrus.

Freshfel Europe, the European Fresh Produce Association, whose Secretariat is based in Brussels, Belgium, will coordinate and administer the WCO. CIRAD was also appointed as market analyst expert to advise the Organisation with analysis of trends for the citrus industry globally.

Following the Berlin discussions, the statutes of the organisation will go through a period of final consultations. WCO will then resume work on the collection of production and marketing data for this season. Discussions are also ongoing with a view to organise a first World Citrus Conference either in late 2020 or in 2021.

With a month to go before ASIA FRUIT LOGISTICA opens its doors in Hong Kong, Asia’s premier fresh fruit and vegetable show is gearing up for its biggest and best edition yet.

Exhibitors from 46 different countries have signed up to showcase their products and services at the show, which returns to AsiaWorld-Expo Center in Hong Kong on 5-7 September.

Some 27 national pavilions will feature at ASIA FRUIT LOGISTICA, including Argentina, Australia, Britain & Ireland, Canada, Chile, China, Costa Rica, Ecuador, Egypt, France, Germany, Greece, Italy, Korea, Malaysia, Mexico, the Netherlands, New Zealand, Pakistan, Peru, South Africa, Spain, Taiwan, Turkey, Ukraine, the US and Vietnam.

Visitors can look forward to taking in a rich array of global offerings, with exhibitors spanning all continents, and every sector of the value chain.

What’s on the programme?

Well over 13,000 top-level buyers from than 70 different countries are expected to attend ASIA FRUIT LOGISTICA.

Visitors can get a valuable head-start by attending ASIAFRUIT CONGRESS. Asia’s premier fresh produce conference is the curtain raiser to the trade show, taking place on 4 September, the day before ASIA FRUIT LOGISTICA at the same venue.

Leading figures from the fresh produce business and the wider business world provide expert insights into the key market trends and opportunities across Asia. Attracting more than 400 high-level industry professionals from 40 different countries, ASIAFRUIT CONGRESS offers first-rate networking opportunities.

On the show-floor at ASIA FRUIT LOGISTICA on 5-7 September, visitors can take part in two walk-in hall forums – ASIAFRUIT BUSINESS FORUM at Hall Forum 1, and COOL LOGISTICS ASIA and SMART HORTICULTURE ASIA at Hall Forum 2.

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