From 4 to 6 February 2026, Berlin (Germany) transforms into the global home of fresh produce as FRUIT LOGISTICA ignites the industry with groundbreaking innovation, energising connections, and bold ideas shaping its future.

Growers, traders, engineers, scientists and pioneers arrive from all continents, carrying ideas, ambitions and a shared belief in progress. Over 2,500 exhibitors from around 90 countries are due to take part, making it the world’s largest and most international gathering of companies in the fruit and vegetable sector.

A global meeting point with purpose

In 2025, FRUIT LOGISTICA brought together 91,000 industry professionals from 151 countries, and more than 95 percent said they would recommend the event. From the moment the venue is entered, it becomes clear why: this is where the global fruit and vegetable sector moves forward.

Beyond its scale, the event is defined by real industry momentum – conversations in busy aisles, meetings between long-standing partners, and spontaneous exchanges that lead to new ideas.

This year’s guiding theme, Let’s grow!, captures that spirit. “Let’s grow is much more than a slogan,” says Director Alexander Stein. “It reflects our determination to push ahead, to embrace innovation, and to grow not only technologically and economically but also as a global community. FRUIT LOGISTICA is where that future begins.”

Italy, the Netherlands, Spain, Germany, and France remain the top five countries represented by exhibitors, and participation from Asia, the Middle East and North Africa, and Africa continues to increase.

Three segments that tell the whole story

The story unfolds across three seamlessly connected segments that cover the entire value chain: Fresh Produce, Machinery & Technology and Logistics. In Fresh Produce, trade visitors can explore the global marketplace for fruit and vegetables, discover emerging varieties, gain insights into shifting supply landscapes and meet buyers and retailers from around the world.

In the Machinery & Technology segment, they enter a world where technology becomes tangible, with AI-driven cultivation systems, precision irrigation, advanced grading lines and autonomous harvesting robots demonstrating how efficiency and sustainability can grow hand in hand.

In the Logistics segment, trade visitors experience the delicate art of moving freshness across the globe, discovering next-generation cold chain systems, robotics, drones, port solutions and digital supply-chain platforms that combine speed, safety and sustainability.

Formats that bring stories to life

The Startup World forms a vibrant ecosystem of ideas and ambition, where young companies introduce bold technologies for agriculture, logistics, vertical farming and data-driven production. Industry veterans stop by, ask questions, challenge and inspire. In this environment, the future often begins with a single meaningful conversation.

On the Insights Stage, exhibitors explain the stories behind their technologies, highlight the problems they solve and give trade visitors a direct look at how ideas turn into practical solutions.

Across the Expert Forums, a landscape of knowledge unfolds through six stages: the Fresh Produce Forum, Farming Forward, the Logistics Hub, the Future Lab, the Insights Stage and the Podcast Studio. More than 200 experts present over 100 sessions covering breeding innovations, retail marketing, greenhouse automation, artificial intelligence, vertical farming, climate resilience and the logistics of the future. Each talk opens up a new perspective.

Along the Organic Route, a clearly marked virtual path guides trade visitors to more than 200 exhibitors with certified organic products. It tells a story of responsibility, transparency and the growing global movement toward sustainable value chains.

In the New Product Showcase, trade visitors encounter a gallery of what comes next. Whether it is a new variety, a packaging concept or a technological solution, each exhibit represents a step forward and an idea made tangible.

The 20th FRUIT LOGISTICA Innovation Award marks a milestone moment. In 2026, the industry’s most prestigious award celebrates its twentieth anniversary. Throughout the halls, dedicated displays present the finalists, and on 6 February the award ceremony becomes an emotional highlight as visionary teams step into the spotlight and their achievements are celebrated across the global industry.

Friday, 6 February 2026, isn’t just the last day of the trade show – it’s Fruitful Friday, a vibrant celebration packed with business, science, and entertainment. From the Mascot Race at the South Entrance to the inspiring FLIA Award Ceremony and the forward-looking FRUTIC Science Symposium organised in cooperation with the Leibniz Institute for Agricultural Engineering and Bioeconomy (ATB), the day brings together innovation, industry expertise, and fresh energy.

ASIA FRUIT LOGISTICA boosts global trade with new features and stronger international participation

ASIA FRUIT LOGISTICA 2025 is gearing up for a dynamic edition at AsiaWorld-Expo in Hong Kong on 3–5 September, and the global fresh produce business is responding in force. With exhibitors from 41 countries and regions, 25 national pavilions, and numerous new initiatives, the event promises its most international and engaging edition yet.

New forums, First Timer Pavilion, and Retailer’s Club

This year’s event introduces two brand-new forums: the Frozen Fruit and Vegetables Forum on Day 1 and the Nuts and Dried Fruit Forum on Day 2. Both take place on the Asiafruit Showcase stage and are followed by dedicated networking sessions, giving visitors direct access to expert insights, key buyers and suppliers, and new business opportunities in these fast-growing categories.

Also new is the First Timer Pavilion. Created for companies debuting at ASIA FRUIT LOGISTICA, it offers a high-visibility platform to introduce their businesses. The First Timer Pavilion is already nearing capacity, with exhibitors from Lithuania, Mexico, Morocco, the US, and India among the first to join.

The Retailer’s Club returns in 2025 after its successful debut, welcoming around 200 top retail buyers from across Asia and the world. Retailers enjoy exclusive services including a dedicated Lounge, Speed Dating, meeting spaces and curated Matchmaking.

Strategic insights from business leaders

ASIA FRUIT LOGISTICA visitors enjoy full access to ASIAFRUIT KNOWLEDGE CENTRE, the new content hub on the trade show floor. Powered by Asiafruit Magazine, ASIAFRUIT KNOWLEDGE CENTRE features three content streams – Asiafruit Congress, Asiafruit Business Forum and Asiafruit Showcase – bringing visitors an unrivalled combination of strategic insights, practical advice, and innovative solutions.

Bigger global footprint

The international scale of ASIA FRUIT LOGISTICA continues to grow, with exhibitors from 41 countries and regions already confirmed, including 25 national pavilions. Portugal, Azerbaijan, and Morocco are returning to the show after several years, while Lithuania and Kenya make their debut appearance. Chile, Peru, Australia, New Zealand, Vietnam, Taiwan, Japan, and Tanzania are all increasing their footprint with larger stands and more participants.

China will once again be the largest-single exhibiting country, underlining its critical role in Asia’s fresh produce trade. Leading Chinese distributor Goodfarmer – which has participated in every single edition of ASIA FRUIT LOGISTICA since its launch in 2007 – highlighted the show’s global impact.

“The event has become a key platform for us to engage with the global fruit industry, enhance our international profile, and build strong partnerships worldwide,” said Eric Zheng, banana product director of Goodfarmer.

Leading Turkish exporter Aksun is another longtime exhibitor at ASIA FRUIT LOGISTICA, and managing partner Akin Soyleyen said the show continues to be “a cornerstone event” for business development in the region.

“Each year, ASIA FRUIT LOGISTICA provides us with invaluable opportunities to strengthen our existing business connections and establish new partnerships across Asia and beyond,” said Soyleyen. “We truly value the professionalism and international reach of the event, and we look forward to an even more impactful edition in 2025.”

ASIA FRUIT LOGISTICA also enables top global brands to deepen their penetration in the fast-developing Asia markets and showcase exciting new products.

“The show is an exceptional platform for Driscoll’s Asia to connect with industry leaders and explore new opportunities in the Asian market,” said Andy Suh, senior director – Rest of Asia for leading global berry marketer, Driscoll’s.

On the occasion of its Annual General Meeting in Fruit Logistica, the World Apple and Pear Association (WAPA) has released the Southern Hemisphere apple and pear crop forecast for the upcoming season. According to the forecast, which consolidates the data from Argentina, Australia, Brazil, Chile, New Zealand, and South Africa, apple production is set to grow by 5,5 % compared to 2024, while the pear crop is expected to decrease by 3,3 %.

On Friday 7 February 2025, the World Apple and Pear Association held its Annual General Meeting. During the Meeting, which took place during Fruit Logistica in Berlin, WAPA presented the Southern Hemisphere apple and pear crop forecast for the upcoming season. This report has been compiled based on figures from Argentina, Australia, Brazil, Chile, New Zealand Apples, and South Africa, and therefore provides consolidated data from the six leading Southern Hemisphere countries.

Regarding apples, the Southern Hemisphere 2025 crop forecast suggests an increase of 5,5 % to a total of 4.746.639 t compared to last year (4.499.328 t). South Africa is expected to maintain its lead as the largest producer with 1.474.767 t (+ 3,4 from 2024), followed by Brazil (950.000 t, + 14,2), Chile (920.000 t, + 0,7 %), New Zealand (544.949 t, + 5,6 %), Argentina (537.000 t, + 5,8 %), and Australia (319.923 t, + 5,5 %). With 1.564.499 t, Gala is by far the most popular variety, with its volume growing by 6,8 % from 2024 although 2,3 % below the average of the previous 3 years. Exports are also expected to increase (+ 5,3 %) to reach 1.653.976 t. South Africa (+ 5,5 %) and Chile (+ 1 %), the two largest exporters, are both expected to increase their export volumes, reaching 641.488 t and 507.000 t respectively. Exports from New Zealand should grow by 9,7 % (376.106 t in total), with growing export quantities also forecasted for Argentina (90.000 t, + 8,2 %) and Brazil (36.547 t, + 14,6 %).

Regarding pears, the Southern Hemisphere growers predict a slight decline in the crop (- 3,3 %), bringing the total to 1.446.970 t. Argentina (616.000 t), the largest producing country, is expected to decrease its volumes by 10,9 %. South Africa (551.642 t), Chile (208.025 t), and Australia (62.467 t), on the other hand, are all expected to increase their production by 2,9 %, 3 %, and 4,2 % respectively. Packham’s Triumph remains the most produced variety (601.322 t, despite a 2,7 % decrease compared to 2024), followed by Williams’ bon chrétien pears (288.729 t). Export figures are also expected to decrease from 2024, with a total of 689.155 t (- 4,4 %).

The EU production forecast, which was first published during Prognosfruit 2024, was revised to 10.388.550 t (down 9,7 % from 2023) for apples and 1.792.839 t (+ 5,1%) for pears. European apple stocks stood at 3.687.100 t as of 1 January 2025, which is 4,3 % lower than in 2024. On the other hand, the total of 608.544 t for European pears is 4,5 % above the figures from the previous year. The US apple forecast for 2024 stood at 5.376.986 t (- 2,3 % from 2023), while the pear volumes were updated to 390.128 t (- 21,5 %). Stock figures in the USA were 3,9 % lower than in 2024 for apples (2.053.915 t) and 26 % lower for pears (106.100 t).

The official survey reveals a record positive response, highlighting a rise in the quality of trade visitors and an increase in successful business at the world’s leading trade show for the fresh fruit and vegetable business.

Berlin was the place to do business last week, as more than 91,000 people from across the global fruit and vegetable trade came together for FRUIT LOGISTICA 2025.

From 5 to 7 February, the world’s leading trade show for fresh produce attracted an even larger number of international trade visitors and exhibitors to its latest edition, and offered participants three days of unrivalled marketing, networking, innovations and insights. According to official survey results, this year’s exhibition achieved a new high in terms of the quality of its 67,500 trade visitors as well as an increase in successful business. Plus, it also secured record levels of satisfaction for its 23,500 exhibitor representatives. In response, the organiser Messe Berlin has immediately opened stand bookings for FRUIT LOGISTICA 2026.

Growth potential as the right people connect

Innovation was at the heart of this year’s event, as shown by the ingenuity of companies competing for its industry-leading Innovation Awards, or the game-changing technologies featured during its three-day Startup World showcase. “People know that when they come to FRUIT LOGISTICA, they always see something new and meet decision-makers from all over the world,” said Alexander Stein, director of FRUIT LOGISTICA. And, thanks to the show’s official partner Fruitnet, tens of thousands had the chance to listen to hundreds of expert talks about every aspect of the business at six stages located around the halls. “The international fruit and vegetable market is a hugely challenging business to be in right now,” Stein added, “but the feedback we had from our trade visitors and exhibitors is that growth is possible, and the right people were here to make that potential a reality.”

Exhibitors and trade visitors in good spirits due to brisk business

FRUIT LOGISTICA 2025 met with a positive response from both exhibitors and trade visitors.

According to initial trends from the exhibitor survey, 9 out of 10 respondents achieved a very good to satisfactory business result at FRUIT LOGISTICA 2025 and have positive expectations for follow-up business. The same number again are already planning to take part in the next event in 2026.

According to the preliminary results of the representative trade visitor survey, trade visitors are also very satisfied. 94 % of respondents reported a positive overall impression and 95 % would recommend the event to others in their business environment. 9 out of 10 of those polled are already planning to visit FRUIT LOGISTICA again next year.

The high-quality audience also contributed to the trade show’s positive results: 3 out of 4 trade visitors make purchasing or procurement decisions in their company. This results in extensive business activities: more than 80 % of those surveyed made new business contacts at FRUIT LOGISTICA 2025, and over a third were able to establish new contacts at the trade show itself.

20 international startups are exhibiting at FRUIT LOGISTICA 2025. Their business ideas focus on digitalisation of the industry and include AI and modern sensor technology.

What must my greenhouse look like to be profitable? Greenhouse Formula has the answer. The British startup’s online tool makes it quick and easy to develop a 2D or 3D model. It works for different plants and climate zones and provides investors and growers with a comparative aid. Greenhouse Formula’s founders are convinced that, in the face of climate change, protected cultivation will become increasingly important.

Greenhouse Formula is one of 20 startups exhibiting at FRUIT LOGISTICA 2025. In the Startup World in Hall 3.1, Messe Berlin is giving founders from ten countries the opportunity to make contact with large companies, potential partners and visitors from all over the world and build valuable business relationships. Many innovations aim to make processes more efficient and scalable through digital solutions.

AgStacked from the Netherlands, for example, uses its tool to collect data along the supply chain. Machine learning takes weather, temperature and cold chain data into account. Quality risks are minimised, due to the software proactively requiring decision-making before problems arise. This reduces waste and avoids costly rejects. Orbem’s technology has the same goal. Using MRI (magnetic resonance imaging) and deep learning algorithms, it assesses the quality of fruit, eggs or nuts and helps to categorise and sort products.

Agurotech shows how smart sensor technology can support growers. Data from soil sensors, weather stations and plant analyses gives them valuable real-time information on soil and plant health. Harvest Ai from Germany trains its SaaS tool with data obtained from the company’s own camera systems, among other sources, and uses it to improve efficiency in greenhouses.

Innovative plant protection

Radiare AI’s technology uses the power of light alone to keep greenhouse plants healthy. The DemeGrow system’s LEDs with their precise wavelengths have been proven to enhance the vitality of plants. Unwanted microorganisms are neutralised. NanoSci , a company established by researchers at the University of Gdansk, also works with light. It provides a filter-free air purification solution using UV light from LED diodes that remove ethylene gas and grey mould, which ensures fruit stays fresh longer.

PhenoRoot focuses on the roots as the origin of many plant diseases. The startup from Israel has developed a platform for phenotyping and analysing the roots of plants cultivated in soil. The data collected can be used to gain valuable information for revitalising plants. The multidisciplinary team is already working with various companies and universities that are successfully using this technology.

About FRUIT LOGISTICA
FRUIT LOGISTICA is the leading trade show for the globalfresh produce business and and represents the entire value added chain of the fruit and vegetable sector, from producer to the point of sale. At FRUIT LOGISTICA 2024 more than 2,770 exhibitors from 94 countries displayed their products, services and technical solutions. Some 66,000 buyers and trade visitors from 145 countries took part in the event. The next FRUIT LOGISTICA will take place from 5 to 7 February 2025 in Berlin.

The latest FRUIT LOGISTICA Trend Report is now available for download

Annual report’s in-depth information and expert analysis help industry representatives understand how fruit and vegetable supply is changing across the globe.

FRUIT LOGISTICA’s latest annual trend report provides the fruit and vegetable sector with free and valuable information about the future of the global fresh produce trade. Entitled ‘Future trends in fresh produce supply’, this year’s report highlights the emerging supply chains, new sources of supply, and market trends that are set to change the business in the next few years.

With this free report, industry representatives can do the following:

• Access exclusive insights from industry leaders like Fruitnet, RaboResearch, AgTools, EastFruit, and Sensonomic
• Discover new growth opportunities that can drive future expansion of the international fruit and vegetable trade
• Explore the emerging supply potential in the southern Mediterranean and how it can reshape global markets
• Dive deep into the booming intra-Asia trade and its rapidly evolving dynamics
• Spotlight fast-evolving categories with detailed reports on the freshest trends in produce
• Unlock sourcing strategies from emerging and high-potential supply countries poised to transform certain trades

The FRUIT LOGISTICA Trend Report is available to read now as a free download.

Brand new innovations set to make their international debut at the leading trade show for the global fresh produce business from 7 to 9 February. 20 startups and the first Spotlights including many world premieres have now been announced.

Innovation is the lifeblood of FRUIT LOGISTICA whose motto this year is “The heartbeat of the Fresh Produce Business”. From 7 to 9 February 2024, the leading trade show for the global fresh produce business returns to Berlin with a brand new lineup of young startup companies, each one ready to enrich the industry with their groundbreaking new ideas.

Under the slogan ’Disrupt Agriculture’, the FRUIT LOGISTICA Startup Day takes place in Hall 5.1 on 9 February 2024. 20 startups will showcase their trailblazing products and solutions. Robots that monitor plant health; labels that automatically change colour with the temperature; AI-based irrigation systems that know how thirsty plants are. Just three examples of how those startups plan to harness new technologies and improve the business.

There are innovations aplenty elsewhere at FRUIT LOGISTICA 2024, and these include several world premieres, many of which are already present on its dedicated Spotlight page. This year’s innovations include packaging and labels with a reduced plastic content that can be easily recycled or are even biodegradable. AI-based technologies are being used in agricultural and sorting machines. New fruit varieties not only appeal to consumers’ tastes; they also make work easier for producers, as they are resistant to common plant diseases, for example.

To learn more about the event’s more than 2,600 exhibitors from 90 countries, as well as its extensive programme which offers expert knowledge on five stages, trade visitors can use FRUIT LOGISTICA Online, the exhibitor and event database.

There are new ways to attend FRUIT LOGISTICA 2024. Trade visitors can upgrade their ticket with a Gold Upgrade and enjoy access to a special lounge and post-show refreshments. And a new Friday Ticket grants access to the final day of the show at a reduced rate. The FRUIT LOGISTICA 2024 ticket shop is now open.

On the 7 February 2023, the World Citrus Organisation (WCO) held a meeting for members of the Organisation’s global citrus community to exchange on citrus consumption and market developments. The meeting gathered leading citrus stakeholders from across the world to analyse the citrus sector’s place in current fruit and vegetable consumption trends, as well as market evolutions in Europe and in particular Germany, the home of Fruit Logistica. The meeting was part of WCO’s commitment to provide a platform for dialogue and action for the global citrus sector.

On the eve of the 30th anniversary of Fruit Logistica, WCO members met in Berlin to exchange on citrus consumption and market developments. On the back of challenging climatic conditions across many countries for citrus, the sector, like others in fresh produce, is grappling with quickly changing consumption trends. With consumers moving into a post-COVID mindset and priority shifting to the price of a shopping basket, purchasing decisions are shifting across demographics. WCO’s meeting at Fruit Logistica featured a guest presentation by Helwig Schwartau (AMI) on market and consumption evolutions in Europe, with particular focus on Germany. This was complemented by a presentation on the latest fresh produce consumption trends by WCO Data Analyst Gil Kaufman as well as a presentation on the Organisation’s priority areas for action by WCO Policy Advisor Nicola Pisano.

Uniting citrus-producing countries and citrus stakeholders for collective action in the citrus sector, the WCO is holding meetings for members to better understand market developments and demand dynamics to best position the sector. WCO Secretary General Philippe Binard, commented, “Through the WCO the citrus sector is staying abreast of market evolutions. Thanks to the active involvement of its members from around the globe in sharing supply and demand observations and forecast data in a pre-competitive format along with informative market insights presentations at meetings, the sector is better positioning products not only on domestic markets but also further afield”. Mr Binard added that, “Citrus is still a prominent category in Europe with oranges and mandarins together as the second most popular fruits after apples with consumption at 12.43kg per capita per year. However, despite most citrus products now returning to pre-pandemic consumption levels, younger generations are showing slightly higher purchasing volumes overall. Although households are increasingly shopping according to more limited budgets, citrus is remaining a key element in fresh fruit and vegetable selection”.

On 4 February, the World Citrus Organisation (WCO) held its first official meeting at Fruit Logistica, Berlin. Following its presentation in October 2019 during Fruit Attraction, WCO members discussed the overall trends of the global citrus market and the draft Statutes of the organisation, which will define the future structure and functioning of WCO. The WCO will be the first and only global platform for dialogue and action among the citrus producing countries worldwide.

During the meeting, the relevance of such a platform was highlighted in the light of the latest world citrus trade and production trends, as presented by CIRAD, the French Agricultural Research Centre for International Development. Participants from Argentina, Bolivia, Brazil, Chile, Dominican Republic, Egypt, Israel, Italy, Morocco, Peru, South Africa, Spain, Tunisia, Turkey, Uruguay and the USA also reaffirmed the consensus of the sector on the need for a global discussion platform. Prospective members have now until mid-March to register following their internal procedures. Other citrus producing countries are also invited to join the organization, as well as private entities interested in the fresh and processed citrus markets, which can become affiliated members of WCO.

During the meeting, WCO founding members also re-confirmed the mandate of the organisation:

• Discuss common issues affecting citrus producing countries.
• Exchange information on production and market trends to prepare for the next decade to come.
• Foster dialogue on policy issues of common concern.
• Identify and promote Research and Innovation projects specific to the citrus sector.
• Liaise with public and private stakeholders on citrus-related matters to highlight the importance of citrus producers and the need for a fair return.
• Promote the global consumption of citrus.

Freshfel Europe, the European Fresh Produce Association, whose Secretariat is based in Brussels, Belgium, will coordinate and administer the WCO. CIRAD was also appointed as market analyst expert to advise the Organisation with analysis of trends for the citrus industry globally.

Following the Berlin discussions, the statutes of the organisation will go through a period of final consultations. WCO will then resume work on the collection of production and marketing data for this season. Discussions are also ongoing with a view to organise a first World Citrus Conference either in late 2020 or in 2021.

With a month to go before ASIA FRUIT LOGISTICA opens its doors in Hong Kong, Asia’s premier fresh fruit and vegetable show is gearing up for its biggest and best edition yet.

Exhibitors from 46 different countries have signed up to showcase their products and services at the show, which returns to AsiaWorld-Expo Center in Hong Kong on 5-7 September.

Some 27 national pavilions will feature at ASIA FRUIT LOGISTICA, including Argentina, Australia, Britain & Ireland, Canada, Chile, China, Costa Rica, Ecuador, Egypt, France, Germany, Greece, Italy, Korea, Malaysia, Mexico, the Netherlands, New Zealand, Pakistan, Peru, South Africa, Spain, Taiwan, Turkey, Ukraine, the US and Vietnam.

Visitors can look forward to taking in a rich array of global offerings, with exhibitors spanning all continents, and every sector of the value chain.

What’s on the programme?

Well over 13,000 top-level buyers from than 70 different countries are expected to attend ASIA FRUIT LOGISTICA.

Visitors can get a valuable head-start by attending ASIAFRUIT CONGRESS. Asia’s premier fresh produce conference is the curtain raiser to the trade show, taking place on 4 September, the day before ASIA FRUIT LOGISTICA at the same venue.

Leading figures from the fresh produce business and the wider business world provide expert insights into the key market trends and opportunities across Asia. Attracting more than 400 high-level industry professionals from 40 different countries, ASIAFRUIT CONGRESS offers first-rate networking opportunities.

On the show-floor at ASIA FRUIT LOGISTICA on 5-7 September, visitors can take part in two walk-in hall forums – ASIAFRUIT BUSINESS FORUM at Hall Forum 1, and COOL LOGISTICS ASIA and SMART HORTICULTURE ASIA at Hall Forum 2.

For more information please visit: www.asiafruitlogistica.com