It’s time to quench the UK’s dance drought! Lipton, the UK’s number one Ice Tea brand1, has launched its brand new Lipton Kombucha range, alongside working with pop-singer Wes Nelson, to create the feel-good track and music video of the summer, ‘Kombucha-cha’. Aiming to get the nation dancing again, new research from Lipton Ice Tea reveals that half of Brits are terrified to dance out in public, yet 7 in 10 (72 %) feel happier after dancing.
As the ultimate summer brand, Lipton Ice Tea brings the sunshine early this spring with the exciting new Lipton Kombucha range, a vibrant blend of naturally fermented tea, live cultures, and real fruit flavours. Available in three delicious flavours; Strawberry Mint, Raspberry and Mango Passionfruit, the feel-good vibe goes hand in hand with the happy sensation of dancing, making you feel alive with teas that are bursting with life.
Recent research from Lipton Ice Tea highlights the importance of bringing back the joy of dance across the UK. More than half (58 %) of Brits admit to avoiding social occasions where music is played because they feel self-conscious about dancing, while 68 % of Gen Z wish they had the confidence to dance freely in public without fear of judgement.
In a mission to break the dance drought, Wes and Lipton Ice Tea want to give the nation permission to dance and make you feel alive again. Fueled by the delicious fizz of Lipton Kombucha, Wes’ upbeat Lipton Kombucha-cha music video reignites the joy and connection of dance across the action-packed streets of Camden Market in London.
Wes Nelson, Pop Singer and Lipton Kombucha Ambassador said, “We all need a little more joy in our lives, and nothing makes you feel alive more than moving your feet. Whether you’re dancing in your bedroom or out with your mates in the sunshine, let’s bring the fun back – one dance and one Kombucha-cha at a time!”
By breaking the dance drought, Lipton Ice Tea is on a mission to help people connect, express themselves, and rediscover the joy and energy that dancing brings. Revealing the science behind the benefits of movement, happiness expert and founder of Movement Is Medicine, Emma Marshall explains how to unlock the mood-boosting effects that dance can give you.
Emma Marshall, Lipton Kombucha Happiness Expert said, ”This new research from Lipton Ice Tea shows loads of people are missing out on the benefits of dancing, especially Gen Zs. Dancing boosts dopamine, reduces stress and lifts your mood, yet 40 % weren’t aware of the positive effect it has on the mind and body. The truth is, dance isn’t about what it looks like, it’s about how it makes you feel. You don’t need to be a professional dancer, all you need is an upbeat track and a bit of space to move. You’ll feel the benefits instantly!’’
To celebrate the launch, Lipton Kombucha will be taking over Battersea Power Station Square on 13th June for a day of non-stop feel-good tunes and exciting surprises to get the nation dancing.
Lipton Kombucha is now available in store at Morrisons and Waitrose, for delivery at Ocado and online via TikTok shop from £4.99 for 4 x 250 ml.
1NielsenIQ RMS, Total Coverage GB, Total Ready To Drink Tea, Cold Hot Drinks, Carlsberg Britvic Defined, Value Share MAT w/e 18/01/25
2Night Time Industries Association, 2024
3Survey of 2,000 UK adults conducted by independent research agency OnePoll between 12th and 14th March 2025
A new hard iced tea, bound to delight tea lovers everywhere in the US, is entering the market! Made with real brewed Lipton tea, natural fruit flavours and a triple-filtered, premium malt base, Lipton Hard Iced Tea takes America’s favourite tea and reimagines it as a 5 % ABV non-carbonated product. This great tasting and refreshing hard iced tea is launching in four just-sweet-enough flavours that are inspired by Lipton tea fan favourites: Lemon, Peach, Half & Half and Strawberry.
About the flavours
All four flavours are made with real brewed Lipton tea:
- Lemon: Tart lemon flavour and smooth Lipton iced tea combine in this classic 5 % ABV flavour.
- Peach: Juicy peach flavour makes this fruity, 5 % ABV hard iced tea stand out in the crowd.
- Strawberry: A balanced blend of ripe strawberry flavour, 5 % ABV and smooth Lipton iced tea for sunshine-ready sipping.
- Half & Half: Lipton iced tea meets the just-sweet-enough flavour of lemonade in this refreshing 5 % ABV hard iced tea blend.
Lipton Ice Tea, the number one ready-to-drink tea brand1, is relaunching its range in a modernised design with a packaging makeover for all flavours. The packaging refresh is also accompanied by a reduction in sugar across the core range of Peach, Lemon, and Green Mint & Lime. The reduction will help the brand continue to appeal to the growing number of shoppers on the lookout for lower sugar options without any compromise on taste.
Half of shoppers say they are actively reducing the amount of sugar they consume2, which makes it the perfect time for Lipton’s relaunch. The new and improved drinks will maintain Lipton’s refreshing fruity taste and offer shoppers a lower sugar alternative, without compromising on great flavour.
As the leading brand in ready-to-drink tea3, Lipton Ice Tea’s value grew + 27 % in 20224 with further opportunities to grow as it taps into the 50 % of shoppers who choose food and drink products with reduced or no sugar content5. As a soft drinks segment, ready-to-drink tea represents a trade up opportunity for retailers, holding a price point of £2.43 per litre on average, versus the wider soft drinks’ £1.34 per litre6. This represents a premium option for consumers, and allows retailers to offer a full range of soft drinks which caters to multiple tastes and wallets.
The relaunched range will roll out across all channels from March 2023.
The new Lipton Ice Tea recipes are the latest lower sugar offering from Britvic, with continued innovation and reformulation programmes enabling the company to offer consumers healthier choices as part of ist Healthier People sustainability strategy. In 2022, this meant 96 % of its innovation launches were low or no calorie drinks – with an average of around 14 calories per serve across its Great Britain portfolio.
1NielsenIQ RMS, Total Coverage GB, Ready-To-Drink Ice Tea value sales, Britvic Defined 5Y, 31st Dec 2022
2Mintel – Attitudes towards Sugar and Sweeteners – UK – 2021
3NielsenIQ RMS, Total Coverage GB, Ready-To-Drink Ice Tea value sales, Britvic Defined 5Y, 31st Dec 2022
4NielsenIQ RMS, Total Coverage, RTD Ice Tea value sales, Britvic Defined, MAT we 31.12.2022
5Mintel – Attitudes towards Sugar and Sweeteners – UK – 2021
6NielsenIQ RMS – Total Coverage, Total Soft Drinks Britvic Defined, Average Price Point MAT we 31.12.2022
In the Netherlands, Lipton Ice Tea, a leading global ice tea brand, has made the decision to switch to SIG aseptic carton packs with SIGNATURE FULL BARRIER packaging material, where all the polymers used are linked to certified forest-based renewable materials via a mass-balance system. This decision by Lipton Ice Tea, a Unilever brand, is an important step and contributes to the bigger Unilever sustainability goal of becoming fully net zero by 2039. The switch to SIGNATURE FULL BARRIER is also a significant step forward on Lipton’s commitment to contributing to the circular economy and becoming a fully circular brand.
Lipton has been appreciating the benefits of SIG aseptic carton packs in the Netherlands for many years and its ice tea will now use carton packs with SIGNATURE FULL BARRIER from May 2022. With around 20 million packs sold yearly, this important next step matches the brand’s strong sustainable ambition and meets the demands and expectations of Dutch retailers and consumers.
Lipton, who is committed to using the most sustainable packaging solutions, has chosen SIG’s combifitMagnum 1,500 ml carton pack with SIGNATURE FULL BARRIER. Carton packs with SIGNATURE FULL BARRIER reduce carbon footprint compared to a standard pack*, as a result of the substitution of fossil polymers with mass-balanced plant-based polymers made from tall oil – a by-product of paper manufacturing. All three key raw materials come from certified responsible sources via mass-balance systems: paperboard is from FSC™-certified forests and other controlled sources; forest-based renewable polymers certified according to ISCC PLUS; and an ultra-thin layer of aluminium which protects against light and oxygen is covered by ASI (Aluminium Stewardship Initiative) certification.
*Results based on ISO-compliant life-cycle assessment CB-100732c: https://cms.sig.biz/media/4440/sig_lca_signature_addendum-combiswift-plus.pdf
Thermochromic inks engage consumers attending popular Tomorrowland music festival
Leveraging the expertise of its European Design Studio in Leicester, UK, CROWN Bevcan Europe and Middle East, a business unit of Crown Holdings Inc., has helped long-standing customer Lipton make its mark with consumers with an engaging new package. The iconic tea brand’s partnership with Tomorrowland, a Belgian music festival promoting life, love and unity, inspired the design for Lipton® Iced Tea, which incorporates thermochromic inks that enable the can to be ‘brought to life’ by consumers through direct interaction.
The application marks the first time this technology has been used as an integral and central part of a design. The end result is a beverage can that essentially has two faces – before and after cooling – to create a fresh marketing and decorative tool that enhances both the branding and the “love” theme.
A strapline encouraging consumers to ‘chill the can and see the love’ is prominently featured – offering a nod to the improved enjoyment they can experience with the cold beverage. It is also a literal statement, since the word ‘love’ appears once the can has reached optimal temperature for consumption.
Crown’s reprographics team, recognized globally for its talent with decorative finishes, worked with Lipton’s design agencies to maximize the impact of the inks. Proofing sessions were carried out extensively to color match the blues required to achieve the end result and the final product was universally applauded by all involved.
Thanks to this innovative Tomorrowland design, Lipton® Iced Tea has succeeded in interacting with consumers using engaging visual communications and pioneering decoration techniques.
