Ads:Current issue FRUIT PROCESSINGWorld Of Fruits 2024Our technical book Apple Juice TechnologyFRUIT PROCESSING Online Special: Instability of fruit-based beveragesFRUIT PROCESSING Online Special: Don’t give clogs a chanceOrange Juice ChainOur German magazine FLÜSSIGES OBST

Strong customer demand & market potential are key drivers behind new production line

CP Kelco, a global leader of nature-based ingredient solutions, has completed a USD 60 million expansion in production capacity for its citrus fiber product line, based on strong customer demand and market potential. With this significant expansion, the company has ample capacity to support current and future customers’ citrus fiber supply needs.

The production line expansion for NUTRAVA® and KELCOSENS™ Citrus Fiber in the company’s facility in Matão, Brazil, increases the total capacity to approximately 5000 MT, establishing CP Kelco as a leading citrus fiber supplier to food, beverage and consumer product manufacturers worldwide. This expansion provides options to incrementally expand capacity even further in the future based on customer needs.

Launched in 2019, CP Kelco’s citrus fiber products are highly versatile and unique ingredients upcycled from citrus peels, a byproduct of the juicing industry. With the continued growth in consumer demand for clean-label, sustainable products, citrus fiber addresses the need for nature-based and easily recognisable ingredients in a variety of food, beverage and personal care products.

NUTRAVA® Citrus Fiber supports dietary fiber intake and offers unique water-binding, texturising and stabilisation capabilities in a wide range of food and beverage applications, from condiments, dressings and soups to bakery goods, dairy and plant-based products. In personal care products, KELCOSENS Citrus Fiber serves as a gentle emulsifier alternative, providing stabilisation and a light skin feel to help product developers create SENSational textures, from serums to gels and luxe creams.

Health-Ade, the makers of bubbly beverages with gut health benefits, has launched a new beverage brand called SunSip by Health-Ade, a prebiotic soda with benefits that will hit stores in the US. Known for their kombucha, this move positions the brand to become the next leader in the rapidly expanding functional beverage industry, which is estimated to reach USD 62 B in 2027*. While Health-Ade Kombucha has long been a top choice for consumers looking for a better-for-you soda alternative, SunSip by Health-Ade is designed with this exact usage occasion in mind, to better meet new consumers looking for soda alternatives.

SunSip delivers craveable, nostalgic soda flavours while staying true to Health-Ade’s mission to make gut health more delicious and accessible. The brand touts “Life’s Sweeter When You Sip Better,” inspiring consumers to ditch the sugary sodas for this better-for-you upgrade, jam-packed with the delicious flavours they love while also delivering prebiotics, vitamins, and minerals.

The launch of SunSip responds to overwhelming demand for better beverage options, as the traditional soda market has steadily declined, selling 1.7 billion fewer units over the past two years, and as existing better-for-you alternatives are under heat for the use of sweeteners like stevia and erythritol. SunSip by Health-Ade was strategically formulated to deliver on consumer demands for a full-flavoured, better-for-you soda with added benefits and no artificial sweeteners. Each flavour has 5 grams of sugar and uses fruit juice, monk fruit, and a touch of cane sugar to sweeten its bubbles without stevia and includes what other functional sodas do not: prebiotics from agave inulin fiber to nurture a happy gut, vitamins (it’s a good source of Vitamins C, B6, and B12) and minerals (10 % daily value of Zinc and Selenium) to support your everyday immunity and energy, as well as promote your inner and outer glow.

SunSip launches under the Health-Ade master brand, which retails in 65,000 stores in the US and is well known to be a leader in the gut health beverage industry. After its debut in the Los Angeles farmer’s markets in 2012, the kombucha giant rapidly gained a cult following with celebrities and consumers and continues to lead the industry as the #1 growth contributor. The launch of SunSip marks the first non-kombucha product offered by Health-Ade in the refrigerated premium digestive health category and is part of the brand’s mission to make delicious gut-healthy products for every consumer and drinking occasion.

SunSip by Health-Ade will feature a colourful, bold brand and package design, perfectly capturing the pure joy and refreshment of a summer day, so consumers can keep summer in their step, all year long. Brightly designed SunSip will launch in convenient, take-anywhere 11.5 oz aluminum cans, which in addition to cueing delight and refreshment, are 100 % recyclable and a further step in Health-Ade’s commitment to making a positive impact both on gut health and the planet.

The new soda with benefits will launch with four mouthwateringly tasty flavours: Raspberry Lemonade, Cherry Cola, Strawberry Vanilla and Root Beer — mirroring nostalgic soda flavours to transport you back to those sweet summer days — and will be available exclusively at Whole Foods in the US this month and expanding into multiple retailers from April 2024 and onwards.

*Source: US Functional Beverage Market Insights | Glanbia Nutritionals

REBBL®, the original organic and plant-powered functional beverage brand, launched WELLNESS, its debut line of juice-based functional beverages and the first juices ever made with Aquamin calcified sea algae – a super ingredient clinically proven to support bone, joint and gut health¹. Offered in two refreshing varieties, Tropical Greens and Berry Roots, both WELLNESS juices are available at Whole Foods Market locations in the US.

REBBL WELLNESS packs a punch with 4,700 mg of Aquamin calcified sea algae to deliver over 73 essential minerals in every bottle. Derived from red algae, Aquamin offers a range of research-backed benefits, from improving digestive health and gut microbiome to helping combat inflammation to support joint and bone health.

Ideal any time of day for delicious hydration, WELLNESS juices are formulated without added sugar and are light and refreshing while supporting immunity-boosting nutrition with 100 % organic fruits and greens.

WELLNESS Benefits:

Supports gut, bone, and joint health*

Calcified sea algae from Aquamin

Organic and non-GMO

Vegan and gluten-free

80 calories or less

No added sugar

No artificial flavours

Zinc for immune support

WELLNESS Tropical Greens

Made with only the highest quality ingredients straight from the source, a blend of tropical fruits, including pineapple, orange, passionfruit, nutrient-dense spinach, and cucumber with a twist of lime, delivers a bright and refreshing taste any time of day.

WELLNESS Berry Roots

Formulated with zinc gluconate to support immunity, Berry Roots offers a blend of antioxidant-packed blueberry, raspberry, and strawberry with beets and carrots that produces a sweet, revitalising flavour with nourishing benefits.

¹Published research: McClintock et al, 2020, Attili et al., 2019, Aslan et al., 2019, McClintock et al., 2018
*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

Major online auction of fruit processing equipment, food processing and packaging equipment

Major online auction of fruit processing equipment, food processing and packaging equipment
Ambit stainless steel fruit scrubbing machine (Photo: European Valuations)

Sponsored Post – On behalf of Sarah O’Toole, Kevin Coates & Jon Roden of Grant Thornton LLP, the Joint Administrators of Orchard House Foods Ltd, European Valuations present a second auction of late model and high spec fruit and food processing machinery previously used by Orchard House Foods Ltd. Orchard House Foods Ltd was one of the UK’s largest suppliers of prepared fruit, fresh fruit drinks and desserts to retailers, on-the-go food outlets, food service providers and manufacturers throughout the UK. The online auction on June 29th will include: Ishida DACS-G-SO15-24-WP-M-S Metal detector and checkweigher combi unit, Proseal GT1s pot forming machine with stainless steel tooling rack and various tooling, Ambit stainless steel fruit picking line, Ambit stainless steel fruit scrubbing machine complete with infeed conveyor, Hysyco CIP hygienic pipework and production cleaning system, Moody 13000L stainless steel storage tank, Promino 3000L stainless steel storage tank and much more. Viewing is by appointment only on June 27th.

European Valuations has over 130 years of experience in selling assets and providing consultancy advice. They pride themselves on delivering high-quality solutions that provide the best outcomes for our clients. They offer a range of services, from sale and disposal solutions for entire businesses to individual assets such as inventory or plant equipment.

For more information please visit: European Valuations Limited | Major Online Fruit Processing Equipment, Food Processing and Packaging Equipment 2 (

“Cranfidence to Win” and “Don’t Clown” show you what you can do with all that power of the Cranberry

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by roughly 700 farmer families, today rolled out a new creative campaign under its All That Power masterbrand work, this time focusing on the attributes of its “Better For You” beverages that are designed to help meet the needs of an individuals’ diet. Developed by Orchard Creative, the campaign features two TV spots, one for Diet Cranberry Juice Cocktail and the other for the new Immunity Orange Mango and Revitalize Cranberry Pineapple juice drinks.

In each spot, the lead character is overtaken by an overwhelming newfound confidence, or “Cranfidence,” inspired by Ocean Spray’s incredible feat of making Better For You juice products without sacrificing flavour. The spots close with an extension of this cranfidence to its audience, landing on the campaign line YES YOU CRAN™. Both comedy-driven films are directed by the award-winning Jeff Low (Biscuit), making this a back-to-back collaboration between Low and Orchard, right on the heels of their widely-lauded Ocean Spray® Holiday work which featured jiggling cranberry sauce disrupting a boring holiday meal – recently named among Ad Age’s and Adweek’s top ads of 2022.


By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video


By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

Bevolution, one of the most diverse and creative beverage providers in the US, has something new bubbling. Soda is now on the menu, but it’s not the Bevolution way to settle on just the classics. While the new options do include traditional flavours like Cola, Ginger Ale, Citrus, and Root Beer, new small-batch craft flavours will also be available. Try something sweet like our Banana Split, maybe a glass of Raspberry Lemonade will hit the spot, or if you are feeling adventurous, how about trying the Tropical Sriracha for a mix of sweet and heat! This is just a taste of everything Bevolution has brewing up. The new product line of sodas was released nationwide on December 1st, 2022.

Looking for something a bit more your own? Bevolution is launching a custom small-batch craft soda program. Bevolution will work with partners to create new and innovative dream flavour combinations that will perk up taste buds everywhere. All the soda flavours are sweetened with pure cane sugar, never high-fructose corn syrup, to ensure the highest quality and best tasting drinks.

“Today’s carbonated soft drink consumers want cane sugar, premium ingredients and better than national brand flavours. Bevolution Group is pleased to announce our Craft Soda line for fountain dispensers. Formulated to appeal to today’s beverage consumer.” – Robert Corlett Sr. VP of Sales

The craft soda market is now more than a 650 million dollar -a-year enterprise with expected to expand at a compound annual growth rate of 5 % over the next 8 years. As tastes change and demand grows for higher quality ingredients and unique flavours you can expect to see Bevolution at the forefront of craft beverages.

Bevolution Group has a history of beverage innovation dating back to 1962 from iconic mixers in New York bars, juices, energy drinks, and the first shelf stable smoothie free of artificial ingr edients.

Uncle Matt’s Organic®, #1 selling brand of organic orange juice in the US, announced the launch of two new offerings for kids: No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes. The shelf-stable line contains zero added sugars, is sweetened with stevia and boosted with 150 % DV Vitamin C, plus 25 % DV Vitamin D and Zinc for immune support. This lunchbox essential is rolling out now, just in time for back-to-school season, at select retailers nationwide including Whole Foods Market, The Fresh Market and MOM’s Organic Market.

Lemonade Juice Box Fast Facts:

  • 10 Calories per 6.7 oz serving/carton
  • 150 % DV Vitamin C per serving
  • 25 % DV Vitamin D per serving
  • 25 % DV Zinc per serving
  • Not from concentrate lemon juice and strawberry puree (never concentrated!)
  • Sweetened with organic stevia
  • No toxic pesticides, GMOs or artificial junk
  • USDA certified organic
  • Certified glyphosate residue free by The Detox Project

According to the American Heart Association, the average American consumes more than three times the recommended amount of sugar. The number for kids is even worse, as they are consuming 81 grams per day, equaling over 65 pounds of added sugar per year. American children are ingesting over 30 gallons of added sugars from beverages alone.

Finding ways to reduce intake without sacrificing on taste is key. When exploring alternatives to table sugar, the American Heart Association has stated that leaning on natural alternatives to sugar, like stevia, may be your best option. Uncle Matt’s Organic® No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes contain organic Reb M Stevia, which delivers the desired, sugar-like sweetness that consumers want, with zero calories, and without the health concerns associated with artificial sweeteners.

Uncle Matt’s Organic® No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes are now available for an SRP of USD 4.99 (8-pack of 6.7oz boxes). 1 Year Shelf-Life.

The multimillion-pound investment in Britvic’s Rugby factory comes as the company celebrates 35 years in the town

Rugby MP Mark Pawsey has paid a visit to Britvic’s largest production site to officially open the soft drink manufacturer’s most recent canning line.

The state-of-the-art line, already producing internationally known brands including Tango, Pepsi and 7UP, saw Britvic invest a further £26.9 million in the Rugby factory and create 20 new jobs. This brings the total number of employees at the site to over 340.

Based on Glebe Farm Industrial Estate, the factory boasts some of the fastest lines in Europe, with the new canning line turning out around 120,000 cans per hour. Bringing the site’s total to four canning lines, the most recent line boosts total capacity by around 20 %. This takes total production to an impressive rate of just under half a million cans per hour.

Speaking after the visit, Mark said: “It was a great pleasure to be able to open Britvic’s new canning line and see for myself the additional investment by Britvic in their Rugby site. This is great news for our local economy and has created a number of new jobs, including opportunities for apprentices from the local area. Britvic has a 35 year history of manufacturing in Rugby and the fourth canning line shows that the company remains committed to their site and their employees here.”

Mark continued: “We were also able to discuss the need to ensure that packaging remains sustainable and Britvic’s arrangement with Ardagh Group is a great example of minimising the carbon footprint. It is also vital that the sector continues to recycle as much as they can and the work which is ongoing at Britvic both for plastic and aluminium recycling is extremely positive.”

Nigel Paine, Supply Chain Director, added: “Britvic knows that a strong supply chain is fundamental to its continued success. Having created a modern supply chain for the long-term with our Business Capability Programme, we’re now supercharging it with further investment.

“Consumers love the convenience and sustainability credentials of our cans and, with the increased capacity this new line brings, we’ll be able to put even more of them in their hands this summer and in summers to come.”

Aluminium cans are 100 % recyclable and on average contain 74 % recycled material. Many of the cans used by Britvic also benefit from a considerably reduced carbon footprint due to their arrangement with metal packaging manufacturer Ardagh Group’s neighbouring factory, who send cans to Britvic through a tunnel linking the two factories.

The makers of plant-based functional supplement beverages are hoping to disrupt the functional shot category with the launch of their new line of powerful superfood decoctions.

Launched this spring, URBL is a line of premium plant-based functional supplement shots created by the startup Pebble Roots Inc. The release of their new beverage line comes at a time when functional drinks and shots are exploding within the health and wellness community.

Inspired by the principles of Ayurveda and Traditional Herbal Medicine (THM) and reinforced with evidence-based nutrition science, URBL shots are unique “superfood decoctions” created by extracting healing compounds from the stems, roots, bark, and other parts of botanical ingredients and formulating them into three unique products with different ingredients, different functionalities, and completely different flavour profiles – spicy, green, or a tad sweet.

The current line of products includes “URBL ROAR,” featuring ashwagandha, one of the most potent Ayurvedic adaptogens, to help consumers adapt to a variety of physical and psychological stressors; “URBL SHIELD,” a memory boosting and liver protecting shot with brahmi and milk thistle as the key botanicals; and “URBL GLOW,” a collagen booster made with amalaki and turmeric root, providing antioxidants and anti-inflammatory benefits.

“Unlike sugar-rich, high-fructose fruit juice shots with excessive amounts of ginger and pepper added only to overemphasize effectiveness, URBL is a botanical nutraceutical packed with 24 varying superfoods to boost your physical as well as mental health – a comprehensive immune support,” said Suhas Verma, the founder and CEO of URBL.

URBL is the first and only product of its kind to be licensed by Health Canada as a Natural Health Product (NHP). URBL products are manufactured in a state-of-the-art GMP and NSF certified manufacturing facility, with every production batch run through more than 15 types of contamination and allergen tests to ensure the supplement beverages are of the highest quality.

URBL is 100 percent non-GMO and gluten-free. It is naturally sweetened with honey and is free of preservatives, caffeine, added-sugar, stevia, allergens, and anything artificial.

URBL’s 2 ounce shots are also shelf-stable and can be easily stowed and consumed, making them perfect for an active, on-the-go lifestyle.

“Whether you’re a fitness buff, yogi, adventurer, corporate jet setter, or a busy mom, you’re going to fall in love with your URBL boost,” Verma said. “Let URBL fuel your daily adventures.”

Sponsored Post

Innovation at VOG Products: new purée production lines in operationThe careful handling of raw goods and top quality standards are priorities at VOG Products. To continue upholding these standards in future, the company has made significant investments in the modernisation of its production lines.

Each year, VOG Products processes and refines around 300,000 tonnes of raw goods. On the one hand, the fruit processing company established in 1967 builds upon the long fruit-growing tradition in the heart of the Dolomite Alps. That tradition is embraced and maintained by a total of 13,000 members who belong to 18 cooperatives in South Tyrol and Trentino and 4 producer organisations. On the other hand, VOG Products also consciously relies on innovation and advanced development – particularly when it comes to technical equipment.

Innovation at VOG Products: new purée production lines in operation
Innovation at VOG Products

In March 2020, two new production lines for fruit purée were commissioned on the 8-hectare company premises in Laives. They represent a significant portion of VOG Products’ concrete modernisation and development plan.

A fully automated plant for aseptic filling marked the beginning in May 2019. That was a key step in the effort to satisfy rising demand and at the same time, to bring the infrastructure up to date with the latest technology.

In September 2019, a new optical sorting system was installed in the low-temperature area. It guarantees maximum precision and quality to customers and ultimately, consumers.

Innovation at VOG Products: new purée production lines in operation
Johannes Runggaldier (l), Chairman of VOG Products & Christoph Tappeiner (r), General Manager

The purée production modernisation completed in 2020 is the centrepiece of the extensive investment strategy, but not its final measure: by the beginning of 2021, the production line for fruit juice will also have been renewed. “That will mark our achievement of the fourth and last step of our current infrastructure modernisation strategy. Innovation and advanced development are and will remain major themes at VOG Products, however, because they are essential to our effort to continue satisfying the market’s increasingly rigorous requirements in future while meeting top quality standards,” said Christoph Tappeiner, CEO of VOG Products.

The commissioning of the two production lines for fruit purée was a key step in that direction. It increased the company’s capacity and VOG Products now has two separate lines, which happens to be a decisive characteristic for product safety in the processing of organic goods. And now the raw goods are inspected by the optical sorting system to guarantee the highest quality standards in the purée segment as well.

Further, raw goods are not handled in bulk at VOG Products. Instead, large boxes with a maximum mass of 300 kg are used exclusively. “After all: you need excellent raw goods to produce an excellent end product. Our 13,000 members – most of which are small family-run enterprises – ensure our excellent quality. They cultivate fruit with lots of passion, and we continue its processing in the same spirit: as much care as possible when handling the product and top quality standards are our main priorities. Our new, functional plants equipped with state-of-the-art technology fit perfectly into this philosophy,” confirmed Tappeiner.