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Ritual Zero Proof, the number one non-alcoholic spirits brand in North America1, is expanding into the ready-to-drink (RTD) space for the first time with three classic non-alcoholic cocktails in a can: Margarita, G&T, and Spritz. Landing just in time for the unofficial start of summer, the flavourful lineup makes it easier than ever to enjoy real cocktails made non-alcoholic, anytime and anywhere.

A flavour-first cocktail experience, made more convenient for today’s drinkers (+21)

Each expression is inspired by Ritual’s award-winning zero-proof spirits, including Agave Spirit Alternative, Gin Alternative, and Aperitif Alternative, and comes in lightly carbonated cans that deliver true-to-cocktail flavour without sacrificing quality or taste. The Margarita, G&T and Spritz each highlight the character of their base spirits and bring Ritual’s familiar profiles into a more effortless cocktail experience that stays true to the brand’s flavour-first approach.

Enjoyed straight from the can or poured over ice, Ritual’s non-alcoholic canned cocktails are the easy, grab-and-go choice for any occasion, from backyard barbecues to beach coolers and everything in between:

  • Ritual Zero Proof Margarita – A fresh tasting margarita with bright, zesty, bold citrus notes upfront, balanced by tart citrus and smooth earthy agave, with an invigorating finish.
  • Ritual Zero Proof G&T – Classic gin and tonic flavours meet notes of juniper, coriander, angelica root, and fresh-tasting lime zest to balance out the crisp, bitter tonic.
  • Ritual Zero Proof Spritz – An effervescent aperitivo with bittersweet citrus and floral notes, hints of spice and herbs, and rosy and citrusy champagne flavours on the finish.

“As more consumers embrace moderation without stepping away from social drinking, the expectation for non-alcoholic options has shifted from ‘available’ to ‘exceptional,'” said Megan Hurtuk, Head of Marketing of Non-Alcoholic Beverages at DIAGEO North America. “Ritual was built on the idea that you shouldn’t have to compromise on flavour or experience, and this launch brings that same standard to the ready-to-drink shelf, delivering cocktail-quality options in the moments where convenience matters most.”

Expanding access to premium non-alcoholic cocktails

Ritual RTDs underscore the brand’s commitment to making cocktail culture more accessible by enabling more shared social occasions for those who choose not to drink or drink in moderation. In a portable, ready-to-drink format, Ritual non-alcoholic cocktails extend the brand into new consumption moments, sitting comfortably alongside full-ABV offerings in social settings year-round.

Ritual Zero Proof RTDs are available now in the United States at select retailers and online at www.ritualzeroproof.com for a suggested retail price of $13.99 per four-pack and will remain a permanent addition to the Ritual Zero Proof portfolio.

1NIQ L52 10/11/25

Pop & Bottle, the organic RTD coffee and tea brand known for its clean, functional lattes, is expanding into hydration with the launch of a new Matcha Coconut Water product line. As the #1 brand in the ready-to-drink matcha category, this launch builds on Pop & Bottle’s leadership and innovation in the matcha space. The new product collection, combining vibrant ceremonial-grade matcha with refreshing coconut water, delivers effortless hydration with a calm, focused lift.

Now available at Sprouts in the US and expanding to additional retailers later this year, the line features three refreshing flavours made with organic ingredients and without added sugar. By bringing together two ingredients consumers know and love (matcha and coconut water), Pop & Bottle has created a clean, craveable functional beverage that hydrates, energises and refuels, in one refreshing sip. Flavours include:

  • Matcha Coconut Water – Lightly earthy, naturally sweet, and perfectly balanced with 25 mg of caffeine and 640 mg of natural electrolytes
  • Pomegranate Berry Matcha Coconut Water – Sweet blackberry and tart pomegranate with 25 mg of caffeine and 600 mg of natural electrolytes
  • Citrus Matcha Coconut Water – Bright citrus and a hint of fresh ginger with 25 mg of caffeine and 640 mg of natural electrolytes

In addition to the hydration line, Pop & Bottle is introducing two new ready-to-drink Matcha Almond Milk Lattes this month, also available at Sprouts and soon expanding:

  • Vanilla Bean Matcha Almond Milk Latte – Lightly sweetened with coconut nectar and full of rich vanilla flavor, this creamy plant-based latte is designed to uplift and delight.
  • Blueberry Matcha Almond Milk Latte – Vibrant matcha meets fruity blueberry juice in this indulgent sweet treat that will make you feel as good as it tastes.

In all its matcha products, Pop & Bottle uses organic, ceremonial-grade matcha sourced from the highest quality green tea leaves. This pure matcha is naturally rich in antioxidants and polyphenols while providing balanced, slow-release energy without the crash. Combined with 600+ mg of natural electrolytes from coconut water and no added sugar, Matcha Coconut Water reflects the brand’s continued commitment to clean ingredients, functional benefits, and supporting the precious daily rituals consumers can’t imagine living without.

With distractions at an all-time high, Pure Leaf helps Americans find focus with a new functional iced tea and partnership with digital wellness tool Brick

Pure Leaf introduces Pure Leaf Mental Focus, the brand’s first line of sparkling, real brewed iced teas, made with naturally occurring caffeine from black tea and added L-theanine, to help support attention and focus.

In a world full of notifications, texts and endless to-dos, it has become increasingly difficult to focus on the projects that matter – a reason why more than 80 % of Americans say they’re looking for ways to unplug and take a break from the digital world1. To introduce Pure Leaf Mental Focus, Pure Leaf is teaming up with two-time Olympic gymnast Jordan Chiles and digital wellness tool Brick to highlight the importance of finding focus when it’s needed most.

Pure Leaf Mental Focus key features

  • Product: New Pure Leaf Mental Focus, real brewed sparkling iced teas made with naturally occurring caffeine from black tea and added L-theanine (an amino acid found in tea leaves)
  • Benefit: Formulated to help support attention and focus amid everyday distractions
  • Flavours: Peach; raspberry
  • Nutrition: 69 mg caffeine; 0g sugar; 0 calories (12 fl oz can)
  • Availability: In the US including all major retailers, convenience stores, gas stations and online

“Functional drinks are no longer niche. People want products that keep up with their lives,” says Zach Harris, Vice President and General Manager, Pepsi Lipton Tea Partnership North America. “Pure Leaf Mental Focus delivers great flavour, plus added benefits. It’s a real brewed iced tea with naturally occurring caffeine from black tea and added L-theanine, making it a smart option for busy days, especially as packed schedules and constant distractions have become the norm.”

How Jordan Chiles finds her focus

Jordan Chiles knows what it takes to stay focused while juggling elite training, gymnastics competitions, school, and touring. Her ability to stay locked in under pressure reflects the mindset required to keep pace with a demanding schedule. Anchored by a consistent pre-competition routine that includes unplugging and meditating, Chiles prioritises getting into the right headspace for whatever challenge comes next, big or small. Pure Leaf Mental Focus iced teas complement that routine, helping support focus throughout her day, from schoolwork to training to her daily to-do list.

“My days move fast, and distractions can add up quickly,” says Chiles. “I’ve learned the biggest game changer is protecting my focus. Whether I’m heading into practice, studying, traveling, or preparing for a competition, I try to be intentional about where my energy goes and make sure I’m in the right headspace. Pure Leaf Mental Focus helps support my attention so I can lock in on what matters and take on whatever comes next.”

The Mental Focus Dock

In an era of nonstop notifications, texts, and endless scrolling, Pure Leaf is partnering with Brick, a digital wellness tool designed to temporarily block distracting apps and websites on phones. Together, they created the Mental Focus Dock, a custom coaster that holds a can of Pure Leaf Mental Focus and a Brick device. The dock’s base houses the Brick to enable blocking selected apps, while the top keeps Pure Leaf Mental Focus close at hand to help support focus and enable people to power through their to-do lists.

Beginning April 28, 2026, consumers can enter for a chance to win a limited-edition Mental Focus Dock by visiting http://www.PureLeafMentalFocus.com. Winners will receive a Pure Leaf Mental Focus kit that includes both flavours of the new Pure Leaf Mental Focus iced tea – Raspberry and Peach, a Brick, and a limited-edition Mental Focus Dock.

1Source: Talker Research, 2026

De La Calle, the modern Mexican soda brand inspired by the street tradition of tepache, introduces Strawberry Citrus, a bold new flavour that signals the brand’s next chapter in fruit-forward refreshment.

Strawberry Citrus blends ripe, juicy strawberries with a bright mix of citrus for a crisp, refreshing soda crafted through fermentation. The flavour balances sweetness and acidity for a vibrant, crushable profile that feels both nostalgic and entirely modern. Inspired by Mexico’s everyday street life, Strawberry Citrus honours the tradition of tepache while confidently expanding it into the evolving soda category.

The launch marks a continued evolution for De La Calle as it leans further into expressive fruit flavour and vibrant design. Strawberry Citrus debuts alongside the brand’s new Frutas campaign, which celebrates bold fruit imagery, playful collages, and the cultural role of fruit in Mexican street life. Together, the flavour and campaign position De La Calle as a more flavour-led, visually dynamic modern Mexican soda brand.

Like all De La Calle sodas, Strawberry Citrus is USDA Organic and contains 6 g of fiber, 60 calories or less, and 9 g of sugar or less, with functional benefits including high Vitamin C. The brand continues to bridge better-for-you credentials with bold, craveable flavour.

Strawberry Citrus launches in the US with Target as a key retail partner and will also be available at additional retailers and online.

De La Calle’s modern Mexican soda offers a refreshing, low-sugar, and low-calorie alternative to traditional sodas. With eight times less sugar than conventional Mexican sodas like Jarritos and significantly less than mainstream options like Fanta and Mexican colas, De La Calle’s Tepache is a better-for-you, craft-fermented beverage available at an affordable price, starting at $ 2.49 per can.

Global packaging company Elopak is set to add a third production line to its plant in Little Rock, Arkansas in response to demand for the company’s sustainable Pure-Pak® cartons.

Announcing the news at Elopak’s quarterly results presentation, CEO Thomas Körmendi said: “This is a significant achievement. Just four months after we officially opened in Little Rock, we are already in the process of adding two new production lines. This is a testament to the quality of our low-carbon, sustainable Pure-Pak® cartons, which are resonating with brands and consumer alike. I’d like to thank all our colleagues at Little Rock and our Americas team for their hard work, dedication, and incredible levels of effort, which are clearly paying off.”

The new line will cost USD 30 million to bring online and will produce a mix of smaller Pure-Pak® cartons, including school milk cartons, to better serve the needs of Elopak’s customers and grow with them.

In April of this year, Elopak opened its Arkansas plant with production capacity selling out before a single carton had left the factory floor. In September 2024, the company announced it was investing in a second production line ahead of schedule to compensate for higher-than-expected demand. Production on this line is predicted to start in 2026.

Elopak’s first-ever U.S. production plant represents a total investment of USD 128 million. It employs around 100 people and produces Pure-Pak® cartons for dairy, juice, plant-based drinks, and liquid eggs.

Expanding the company’s footprint in North America is a major part of Elopak’s ‘Repackaging tomorrow’ strategy, which seeks to double revenue to EUR 2 billion by 2030.

Elopak reported its highest quarterly EBITDA to date of EUR 49.1 million for the third quarter of 2025, corresponding to a margin of 17.0%. Organic revenue grew by 1.2 % year-over-year to EUR 289.7 million, driven by continued momentum in the Americas, with sales growth of 18 % year-over-year on a constant currency basis. The U.S. plant in Little Rock delivered its first profitable quarter, marking a key milestone in Elopak’s strategic expansion.

GEA is supporting hands-on training at Geisenheim University with process technology specifically designed for research and teaching. For the newly opened Beverage Technology Center (GTZ), the engineering group supplied a multipurpose plant that replicates industrial beverage processes on a small scale – flexible in use, broadly applicable, and designed to support both teaching and applied research.

GEA technology makes processes visible and understandable

GEA’s pilot-scale solution combines industrial process standards with didactic accessibility. It consists of a flash pasteurizer, a cleaning-in-place (CIP) and sterilisation-in-place (SIP) system, a carbonator, an automated interconnection matrix, and a separator suitable for fruit juice, beer, and wine applications. All components are skid-mounted, with an integrated maintenance walkway for optimal access – a setup specifically adapted to the demands of university-based operations.

“Students should learn how processes work – and how to design them,” says Astrid Heller, project manager at GEA and expert for non-alcoholic beverage processing. “With this setup, they can modify process sequences, understand control points, and at the same time gain insights into the hygiene and efficiency standards of industrial production.”

The automated interconnection matrix allows specific process steps to be switched on or off, enabling students and faculty to construct, modify, and analyze entire process chains. This flexibility enables a learning experience that goes far beyond conventional training models.

“Our students not only experience real industrial automation here, but also develop a deep understanding of the logic and structure of modern beverage production – from pasteurisation to filling,” explains Michael Ludwig, head of the GTZ at Geisenheim University. “We aim to train the people who will move the industry forward – in production, innovation, and product development.”

Transfer platform for academia, research, and industry

The GTZ is designed as an open center for technology and knowledge transfer. In addition to university students, the infrastructure is also used by collaborating research institutes, industrial partners, and – via Germany’s federal vocational class for fruit juice technology – even vocational school programs. Continuing education courses, technical workshops, and joint pilot projects help ensure that knowledge transfer is active and ongoing. With this approach, the GTZ strengthens Geisenheim’s position as one of Germany’s leading centers for beverage education and applied development – both alcoholic and non-alcoholic.

GEA was involved early in the project’s system planning. Even before construction began, requirements related to utilities, automation, and process integration were jointly defined – a model for successful collaboration between academia and industry.

Pilot-scale systems: a growing strategic area

For GEA, the Geisenheim project exemplifies a growing application field: scaled-down process lines for research, education, and product development. The combination of industrial-grade automation, didactic accessibility, and flexible multipurpose design makes these systems increasingly relevant – not only at universities, but also in pilot labs and innovation hubs across the beverage industry.

OptiCept Technologies has signed an agreement with one of Vietnam’s largest food companies to validate the CEPT® technology for juice extraction. The project includes a fee-based testing period during which the CEPT® application will be integrated into the customer’s production lines for pineapple and passion fruit juice.

This initiative marks an important step in OptiCept’s strategic expansion in Southeast Asia and strengthens the company’s position in the global juice segment. During the third quarter of 2025, an OPTICEPT® LJ7 unit is planned to be installed at the customer’s facility in Vietnam. The goal is to demonstrate the technology’s ability to increase extraction yield and improve product quality.

“We see great opportunities in the region, and this collaboration confirms our ambition to grow in the Southeast Asian market. We already have very strong results for pineapple and see significant potential in passion fruit as well, which is a more technically challenging raw material. Taking these results from lab scale to industrial scale is an important step forward,” says Thomas Lundqvist, CEO of OptiCept Technologies.

Sēkwl sets out to redefine refreshment with flavour, function, and organic ingredients that include Zero B.S.

Say hello to Sēkwl Beverage House, a new kind of brand shaking up the beverage industry with drinks that blend flavour and function and that taste as good as they make you feel. Today, Sēkwl’s adaptogenic sparkling waters launch and aim to stand out in the sparkling water, functional, and non-alcoholic beverage industries.

“We are obsessed with the power of functional mushrooms,” said Matthew Eaton, Founder & Chief Beverage Officer at Sēkwl Beverage House. “We’re starting this brand with craveable flavors crafted in-house, just flavor with function, no weird chemicals, no fillers, and no B.S.”

As the industry of functional beverages and prebiotic sodas expands by the week, Sēkwl Beverage House enters the market with a bold vision: to redefine refreshment through plant and fungi-based ingredients that promote balance, focus, and recovery.

“The world doesn’t need another sugary soda or pseudo-health drink,” said Eaton. “We created Sēkwl with a clear mission: to craft drinks that not only taste amazing but actually do something for you. With functional mushrooms, organic botanicals, and real benefits in every sip, Sēkwl is hydration, reimagined.”

With six flavours, all crafted and made in-house with organic ingredients, Sēkwl represents a new approach to rethinking how products are made, how companies are structured, and how sustainability and storytelling can be seamlessly integrated into every sip.

Founded by beverage lover and flavour innovator Matthew Eaton, Sēkwl Beverage House is proudly LGBTQ+-led and passionately people-first. Eaton, his husband, Ryan Kelley, and best friends John Walls and Shannon Eurich have created a brand crafted with intention, blending functional mushrooms, organic botanicals, and bold flavours to create beverages that support mind, body, and soul.

“Sēkwl isn’t just about great taste. It’s about how you feel after your first sip,” said Eaton. “We saw a chance to create something new for the wellness aisle: a functional mushroom-powered sparkling water that supports energy, relaxation, and clarity without tasting like a supplement. This is a new way to enjoy hydration, and we can’t wait for people to try Sēkwl.”

Six signature flavours, six functional benefits

Sēkwl launches with six bold and refreshing flavours, each infused with a unique blend of functional mushrooms, organic botanicals, and adaptogens that help you reset, refocus, or recharge, depending on what your day calls for:

  • Hibiscus – Bright and balanced with hibiscus, raspberry, and Lion’s Mane mushroom extract. Supports heart, respiratory, and nerve health. Blended with 1000 mg Lion’s Mane, the “Brain Mushroom.”
  • Grapefruit – Not your average grapefruit. A zesty blend with cordyceps, cardamom, cinnamon, and licorice that may support immune and heart health. Blended with 1000 mg Cordyceps, the “Performance Mushroom.”
  • Lemon Ginger – A classic combo elevated with Turkey Tail for digestive health and gut balance. Blended with 1000 mg Turkey Tail, the “Immunity Mushroom.”
  • Chamomile – Relax and reset with calming chamomile, lime, and Reishi. Designed to help your body de-stress and restore. Blended with 1000 mg Reishi, the “Immortality Mushroom.”
  • Blue Spruce – Fresh, crisp, and invigorated with palo santo, mullein, and schisandra. Great for respiratory support and mental clarity. Blended with 1000 mg Turkey Tail, the “Immunity Mushroom.”
  • Cacao – Unwind with this rich, earthy blend of cacao, Reishi, Chaga, and holy basil. Calms the nervous system and supports stress resilience. Blended with 500 mg Reishi, the “Immortality Mushroom,” and 500 mg Chaga, the “King of the Mushrooms.”

Sēkwl adaptogenic sparkling waters are now available at www.drinksekwl.com, priced at $4 per can. 12-packs are $48, and 24-packs are $96 (plus tax and shipping).

Twellium Industrial Company, West Africa’s fastest-growing manufacturing company, has partnered with Sidel to develop a new ultra-modern facility in Kumasi, Ghana – a greenfield project housing two complete PET packaging lines for still and carbonated beverages.

Twellium Industrial Company (Twellium) specialises in the production of non-alcoholic beverages, including its flagship product, Verna Mineral Water. The company also manufactures signature brands such as Rush Energy Drink, Original American Cola, Planet Range, and Bubble Up Lemon Lime under licence from Monarch Beverage Company.

Twellium already operates two well-established production facilities in Accra, Ghana and Bobo-Dioulasso, Burkina Faso, and has now commissioned its third ultra-modern site in Kumasi, Ghana.

The Kumasi site began as a greenfield project, with Twellium constructing it entirely from the ground up. This included all civil works, infrastructure, and utilities, with Sidel assisting in the installation of two cutting-edge processing and packaging lines.

Cutting-edge PET packaging lines

At the Kumasi site, diversity in manufacturing—utilising different sizes of PET bottles, as well as producing a variety of beverages including water, carbonated soft drinks (CSD), non-carbonated drinks, and energy drinks—was crucial to its development. This enabled flexibility in production and catered to broad market demand.

Twellium’s Kumasi site now features Africa’s fastest complete PET water line, with a production output of 80,000 bottles per hour, utilising Sidel’s signature Combi solution which combines blow moulding, filling, and capping into a single, compact, and integrated solution.

The set-up also includes a state-of-the-art water treatment room and automated cleaning-in-place (CIP) system, ensuring the highest levels of hygiene and food safety.

Sidel has also installed a complete line for carbonated soft drinks (CSD) at the Kumasi plant. Capable of bottling at speeds of 65,000 bottles per hour, this high-speed line with a Sidel Combi was the perfect solution for Twellium to meet the region’s booming CSD market.

As part of the project, Sidel also installed a customised EvoDECO Roll-Fed labeller featuring an integrated system which enables the application of QR codes on the bottle cap, allowing maximum traceability and meeting Ghanaian regulations.

Leader in Ghana’s thriving beverage industry

“Sidel’s complete PET packaging lines for Twellium ensure that beverage production volume meets affordability, allowing us to keep up with the constant increase in demand. This partnership not only drives efficiency but also creates more regional job opportunities, reinforcing Twellium as a proud leader in Ghana’s thriving beverage industry,” comments Ali Ajami, Twellium Marketing Director.

Strong customer demand & market potential are key drivers behind new production line

CP Kelco, a global leader of nature-based ingredient solutions, has completed a USD 60 million expansion in production capacity for its citrus fiber product line, based on strong customer demand and market potential. With this significant expansion, the company has ample capacity to support current and future customers’ citrus fiber supply needs.

The production line expansion for NUTRAVA® and KELCOSENS™ Citrus Fiber in the company’s facility in Matão, Brazil, increases the total capacity to approximately 5000 MT, establishing CP Kelco as a leading citrus fiber supplier to food, beverage and consumer product manufacturers worldwide. This expansion provides options to incrementally expand capacity even further in the future based on customer needs.

Launched in 2019, CP Kelco’s citrus fiber products are highly versatile and unique ingredients upcycled from citrus peels, a byproduct of the juicing industry. With the continued growth in consumer demand for clean-label, sustainable products, citrus fiber addresses the need for nature-based and easily recognisable ingredients in a variety of food, beverage and personal care products.

NUTRAVA® Citrus Fiber supports dietary fiber intake and offers unique water-binding, texturising and stabilisation capabilities in a wide range of food and beverage applications, from condiments, dressings and soups to bakery goods, dairy and plant-based products. In personal care products, KELCOSENS Citrus Fiber serves as a gentle emulsifier alternative, providing stabilisation and a light skin feel to help product developers create SENSational textures, from serums to gels and luxe creams.

Health-Ade, the makers of bubbly beverages with gut health benefits, has launched a new beverage brand called SunSip by Health-Ade, a prebiotic soda with benefits that will hit stores in the US. Known for their kombucha, this move positions the brand to become the next leader in the rapidly expanding functional beverage industry, which is estimated to reach USD 62 B in 2027*. While Health-Ade Kombucha has long been a top choice for consumers looking for a better-for-you soda alternative, SunSip by Health-Ade is designed with this exact usage occasion in mind, to better meet new consumers looking for soda alternatives.

SunSip delivers craveable, nostalgic soda flavours while staying true to Health-Ade’s mission to make gut health more delicious and accessible. The brand touts “Life’s Sweeter When You Sip Better,” inspiring consumers to ditch the sugary sodas for this better-for-you upgrade, jam-packed with the delicious flavours they love while also delivering prebiotics, vitamins, and minerals.

The launch of SunSip responds to overwhelming demand for better beverage options, as the traditional soda market has steadily declined, selling 1.7 billion fewer units over the past two years, and as existing better-for-you alternatives are under heat for the use of sweeteners like stevia and erythritol. SunSip by Health-Ade was strategically formulated to deliver on consumer demands for a full-flavoured, better-for-you soda with added benefits and no artificial sweeteners. Each flavour has 5 grams of sugar and uses fruit juice, monk fruit, and a touch of cane sugar to sweeten its bubbles without stevia and includes what other functional sodas do not: prebiotics from agave inulin fiber to nurture a happy gut, vitamins (it’s a good source of Vitamins C, B6, and B12) and minerals (10 % daily value of Zinc and Selenium) to support your everyday immunity and energy, as well as promote your inner and outer glow.

SunSip launches under the Health-Ade master brand, which retails in 65,000 stores in the US and is well known to be a leader in the gut health beverage industry. After its debut in the Los Angeles farmer’s markets in 2012, the kombucha giant rapidly gained a cult following with celebrities and consumers and continues to lead the industry as the #1 growth contributor. The launch of SunSip marks the first non-kombucha product offered by Health-Ade in the refrigerated premium digestive health category and is part of the brand’s mission to make delicious gut-healthy products for every consumer and drinking occasion.

SunSip by Health-Ade will feature a colourful, bold brand and package design, perfectly capturing the pure joy and refreshment of a summer day, so consumers can keep summer in their step, all year long. Brightly designed SunSip will launch in convenient, take-anywhere 11.5 oz aluminum cans, which in addition to cueing delight and refreshment, are 100 % recyclable and a further step in Health-Ade’s commitment to making a positive impact both on gut health and the planet.

The new soda with benefits will launch with four mouthwateringly tasty flavours: Raspberry Lemonade, Cherry Cola, Strawberry Vanilla and Root Beer — mirroring nostalgic soda flavours to transport you back to those sweet summer days — and will be available exclusively at Whole Foods in the US this month and expanding into multiple retailers from April 2024 and onwards.

*Source: US Functional Beverage Market Insights | Glanbia Nutritionals

REBBL®, the original organic and plant-powered functional beverage brand, launched WELLNESS, its debut line of juice-based functional beverages and the first juices ever made with Aquamin calcified sea algae – a super ingredient clinically proven to support bone, joint and gut health¹. Offered in two refreshing varieties, Tropical Greens and Berry Roots, both WELLNESS juices are available at Whole Foods Market locations in the US.

REBBL WELLNESS packs a punch with 4,700 mg of Aquamin calcified sea algae to deliver over 73 essential minerals in every bottle. Derived from red algae, Aquamin offers a range of research-backed benefits, from improving digestive health and gut microbiome to helping combat inflammation to support joint and bone health.

Ideal any time of day for delicious hydration, WELLNESS juices are formulated without added sugar and are light and refreshing while supporting immunity-boosting nutrition with 100 % organic fruits and greens.

WELLNESS Benefits:

Supports gut, bone, and joint health*

Calcified sea algae from Aquamin

Organic and non-GMO

Vegan and gluten-free

80 calories or less

No added sugar

No artificial flavours

Zinc for immune support

WELLNESS Tropical Greens

Made with only the highest quality ingredients straight from the source, a blend of tropical fruits, including pineapple, orange, passionfruit, nutrient-dense spinach, and cucumber with a twist of lime, delivers a bright and refreshing taste any time of day.

WELLNESS Berry Roots

Formulated with zinc gluconate to support immunity, Berry Roots offers a blend of antioxidant-packed blueberry, raspberry, and strawberry with beets and carrots that produces a sweet, revitalising flavour with nourishing benefits.

¹Published research: McClintock et al, 2020, Attili et al., 2019, Aslan et al., 2019, McClintock et al., 2018
*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

Major online auction of fruit processing equipment, food processing and packaging equipment

Major online auction of fruit processing equipment, food processing and packaging equipment
Ambit stainless steel fruit scrubbing machine (Photo: European Valuations)

Sponsored Post – On behalf of Sarah O’Toole, Kevin Coates & Jon Roden of Grant Thornton LLP, the Joint Administrators of Orchard House Foods Ltd, European Valuations present a second auction of late model and high spec fruit and food processing machinery previously used by Orchard House Foods Ltd. Orchard House Foods Ltd was one of the UK’s largest suppliers of prepared fruit, fresh fruit drinks and desserts to retailers, on-the-go food outlets, food service providers and manufacturers throughout the UK. The online auction on June 29th will include: Ishida DACS-G-SO15-24-WP-M-S Metal detector and checkweigher combi unit, Proseal GT1s pot forming machine with stainless steel tooling rack and various tooling, Ambit stainless steel fruit picking line, Ambit stainless steel fruit scrubbing machine complete with infeed conveyor, Hysyco CIP hygienic pipework and production cleaning system, Moody 13000L stainless steel storage tank, Promino 3000L stainless steel storage tank and much more. Viewing is by appointment only on June 27th.

European Valuations has over 130 years of experience in selling assets and providing consultancy advice. They pride themselves on delivering high-quality solutions that provide the best outcomes for our clients. They offer a range of services, from sale and disposal solutions for entire businesses to individual assets such as inventory or plant equipment.

For more information please visit: European Valuations Limited | Major Online Fruit Processing Equipment, Food Processing and Packaging Equipment 2 (bidspotter.co.uk)

“Cranfidence to Win” and “Don’t Clown” show you what you can do with all that power of the Cranberry

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by roughly 700 farmer families, today rolled out a new creative campaign under its All That Power masterbrand work, this time focusing on the attributes of its “Better For You” beverages that are designed to help meet the needs of an individuals’ diet. Developed by Orchard Creative, the campaign features two TV spots, one for Diet Cranberry Juice Cocktail and the other for the new Immunity Orange Mango and Revitalize Cranberry Pineapple juice drinks.

In each spot, the lead character is overtaken by an overwhelming newfound confidence, or “Cranfidence,” inspired by Ocean Spray’s incredible feat of making Better For You juice products without sacrificing flavour. The spots close with an extension of this cranfidence to its audience, landing on the campaign line YES YOU CRAN™. Both comedy-driven films are directed by the award-winning Jeff Low (Biscuit), making this a back-to-back collaboration between Low and Orchard, right on the heels of their widely-lauded Ocean Spray® Holiday work which featured jiggling cranberry sauce disrupting a boring holiday meal – recently named among Ad Age’s and Adweek’s top ads of 2022.

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Bevolution, one of the most diverse and creative beverage providers in the US, has something new bubbling. Soda is now on the menu, but it’s not the Bevolution way to settle on just the classics. While the new options do include traditional flavours like Cola, Ginger Ale, Citrus, and Root Beer, new small-batch craft flavours will also be available. Try something sweet like our Banana Split, maybe a glass of Raspberry Lemonade will hit the spot, or if you are feeling adventurous, how about trying the Tropical Sriracha for a mix of sweet and heat! This is just a taste of everything Bevolution has brewing up. The new product line of sodas was released nationwide on December 1st, 2022.

Looking for something a bit more your own? Bevolution is launching a custom small-batch craft soda program. Bevolution will work with partners to create new and innovative dream flavour combinations that will perk up taste buds everywhere. All the soda flavours are sweetened with pure cane sugar, never high-fructose corn syrup, to ensure the highest quality and best tasting drinks.

“Today’s carbonated soft drink consumers want cane sugar, premium ingredients and better than national brand flavours. Bevolution Group is pleased to announce our Craft Soda line for fountain dispensers. Formulated to appeal to today’s beverage consumer.” – Robert Corlett Sr. VP of Sales

The craft soda market is now more than a 650 million dollar -a-year enterprise with expected to expand at a compound annual growth rate of 5 % over the next 8 years. As tastes change and demand grows for higher quality ingredients and unique flavours you can expect to see Bevolution at the forefront of craft beverages.

Bevolution Group has a history of beverage innovation dating back to 1962 from iconic mixers in New York bars, juices, energy drinks, and the first shelf stable smoothie free of artificial ingr edients.

Uncle Matt’s Organic®, #1 selling brand of organic orange juice in the US, announced the launch of two new offerings for kids: No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes. The shelf-stable line contains zero added sugars, is sweetened with stevia and boosted with 150 % DV Vitamin C, plus 25 % DV Vitamin D and Zinc for immune support. This lunchbox essential is rolling out now, just in time for back-to-school season, at select retailers nationwide including Whole Foods Market, The Fresh Market and MOM’s Organic Market.

Lemonade Juice Box Fast Facts:

  • 10 Calories per 6.7 oz serving/carton
  • 150 % DV Vitamin C per serving
  • 25 % DV Vitamin D per serving
  • 25 % DV Zinc per serving
  • Not from concentrate lemon juice and strawberry puree (never concentrated!)
  • Sweetened with organic stevia
  • No toxic pesticides, GMOs or artificial junk
  • USDA certified organic
  • Certified glyphosate residue free by The Detox Project

According to the American Heart Association, the average American consumes more than three times the recommended amount of sugar. The number for kids is even worse, as they are consuming 81 grams per day, equaling over 65 pounds of added sugar per year. American children are ingesting over 30 gallons of added sugars from beverages alone.

Finding ways to reduce intake without sacrificing on taste is key. When exploring alternatives to table sugar, the American Heart Association has stated that leaning on natural alternatives to sugar, like stevia, may be your best option. Uncle Matt’s Organic® No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes contain organic Reb M Stevia, which delivers the desired, sugar-like sweetness that consumers want, with zero calories, and without the health concerns associated with artificial sweeteners.

Uncle Matt’s Organic® No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes are now available for an SRP of USD 4.99 (8-pack of 6.7oz boxes). 1 Year Shelf-Life.

The multimillion-pound investment in Britvic’s Rugby factory comes as the company celebrates 35 years in the town

Rugby MP Mark Pawsey has paid a visit to Britvic’s largest production site to officially open the soft drink manufacturer’s most recent canning line.

The state-of-the-art line, already producing internationally known brands including Tango, Pepsi and 7UP, saw Britvic invest a further £26.9 million in the Rugby factory and create 20 new jobs. This brings the total number of employees at the site to over 340.

Based on Glebe Farm Industrial Estate, the factory boasts some of the fastest lines in Europe, with the new canning line turning out around 120,000 cans per hour. Bringing the site’s total to four canning lines, the most recent line boosts total capacity by around 20 %. This takes total production to an impressive rate of just under half a million cans per hour.

Speaking after the visit, Mark said: “It was a great pleasure to be able to open Britvic’s new canning line and see for myself the additional investment by Britvic in their Rugby site. This is great news for our local economy and has created a number of new jobs, including opportunities for apprentices from the local area. Britvic has a 35 year history of manufacturing in Rugby and the fourth canning line shows that the company remains committed to their site and their employees here.”

Mark continued: “We were also able to discuss the need to ensure that packaging remains sustainable and Britvic’s arrangement with Ardagh Group is a great example of minimising the carbon footprint. It is also vital that the sector continues to recycle as much as they can and the work which is ongoing at Britvic both for plastic and aluminium recycling is extremely positive.”

Nigel Paine, Supply Chain Director, added: “Britvic knows that a strong supply chain is fundamental to its continued success. Having created a modern supply chain for the long-term with our Business Capability Programme, we’re now supercharging it with further investment.

“Consumers love the convenience and sustainability credentials of our cans and, with the increased capacity this new line brings, we’ll be able to put even more of them in their hands this summer and in summers to come.”

Aluminium cans are 100 % recyclable and on average contain 74 % recycled material. Many of the cans used by Britvic also benefit from a considerably reduced carbon footprint due to their arrangement with metal packaging manufacturer Ardagh Group’s neighbouring factory, who send cans to Britvic through a tunnel linking the two factories.

The makers of plant-based functional supplement beverages are hoping to disrupt the functional shot category with the launch of their new line of powerful superfood decoctions.

Launched this spring, URBL is a line of premium plant-based functional supplement shots created by the startup Pebble Roots Inc. The release of their new beverage line comes at a time when functional drinks and shots are exploding within the health and wellness community.

Inspired by the principles of Ayurveda and Traditional Herbal Medicine (THM) and reinforced with evidence-based nutrition science, URBL shots are unique “superfood decoctions” created by extracting healing compounds from the stems, roots, bark, and other parts of botanical ingredients and formulating them into three unique products with different ingredients, different functionalities, and completely different flavour profiles – spicy, green, or a tad sweet.

The current line of products includes “URBL ROAR,” featuring ashwagandha, one of the most potent Ayurvedic adaptogens, to help consumers adapt to a variety of physical and psychological stressors; “URBL SHIELD,” a memory boosting and liver protecting shot with brahmi and milk thistle as the key botanicals; and “URBL GLOW,” a collagen booster made with amalaki and turmeric root, providing antioxidants and anti-inflammatory benefits.

“Unlike sugar-rich, high-fructose fruit juice shots with excessive amounts of ginger and pepper added only to overemphasize effectiveness, URBL is a botanical nutraceutical packed with 24 varying superfoods to boost your physical as well as mental health – a comprehensive immune support,” said Suhas Verma, the founder and CEO of URBL.

URBL is the first and only product of its kind to be licensed by Health Canada as a Natural Health Product (NHP). URBL products are manufactured in a state-of-the-art GMP and NSF certified manufacturing facility, with every production batch run through more than 15 types of contamination and allergen tests to ensure the supplement beverages are of the highest quality.

URBL is 100 percent non-GMO and gluten-free. It is naturally sweetened with honey and is free of preservatives, caffeine, added-sugar, stevia, allergens, and anything artificial.

URBL’s 2 ounce shots are also shelf-stable and can be easily stowed and consumed, making them perfect for an active, on-the-go lifestyle.

“Whether you’re a fitness buff, yogi, adventurer, corporate jet setter, or a busy mom, you’re going to fall in love with your URBL boost,” Verma said. “Let URBL fuel your daily adventures.”

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Innovation at VOG Products: new purée production lines in operationThe careful handling of raw goods and top quality standards are priorities at VOG Products. To continue upholding these standards in future, the company has made significant investments in the modernisation of its production lines.

Each year, VOG Products processes and refines around 300,000 tonnes of raw goods. On the one hand, the fruit processing company established in 1967 builds upon the long fruit-growing tradition in the heart of the Dolomite Alps. That tradition is embraced and maintained by a total of 13,000 members who belong to 18 cooperatives in South Tyrol and Trentino and 4 producer organisations. On the other hand, VOG Products also consciously relies on innovation and advanced development – particularly when it comes to technical equipment.

Innovation at VOG Products: new purée production lines in operation
Innovation at VOG Products

In March 2020, two new production lines for fruit purée were commissioned on the 8-hectare company premises in Laives. They represent a significant portion of VOG Products’ concrete modernisation and development plan.

A fully automated plant for aseptic filling marked the beginning in May 2019. That was a key step in the effort to satisfy rising demand and at the same time, to bring the infrastructure up to date with the latest technology.

In September 2019, a new optical sorting system was installed in the low-temperature area. It guarantees maximum precision and quality to customers and ultimately, consumers.

Innovation at VOG Products: new purée production lines in operation
Johannes Runggaldier (l), Chairman of VOG Products & Christoph Tappeiner (r), General Manager

The purée production modernisation completed in 2020 is the centrepiece of the extensive investment strategy, but not its final measure: by the beginning of 2021, the production line for fruit juice will also have been renewed. “That will mark our achievement of the fourth and last step of our current infrastructure modernisation strategy. Innovation and advanced development are and will remain major themes at VOG Products, however, because they are essential to our effort to continue satisfying the market’s increasingly rigorous requirements in future while meeting top quality standards,” said Christoph Tappeiner, CEO of VOG Products.

The commissioning of the two production lines for fruit purée was a key step in that direction. It increased the company’s capacity and VOG Products now has two separate lines, which happens to be a decisive characteristic for product safety in the processing of organic goods. And now the raw goods are inspected by the optical sorting system to guarantee the highest quality standards in the purée segment as well.

Further, raw goods are not handled in bulk at VOG Products. Instead, large boxes with a maximum mass of 300 kg are used exclusively. “After all: you need excellent raw goods to produce an excellent end product. Our 13,000 members – most of which are small family-run enterprises – ensure our excellent quality. They cultivate fruit with lots of passion, and we continue its processing in the same spirit: as much care as possible when handling the product and top quality standards are our main priorities. Our new, functional plants equipped with state-of-the-art technology fit perfectly into this philosophy,” confirmed Tappeiner.