SAMBAZON, a leading supplier of certified fair trade and organic Açaí, announced that its Açaí Superfruit Juice is now available with 50 % less sugar. Responding to consumer demand for lower sugar alternatives, SAMBAZON reformulated its popular juice using natural sweeteners like Agave Inulin to maintain its signature taste while significantly reducing the sugar and calories.
“Consumer feedback was clear-even loyal SAMBAZON buyers like the new product just as much as the original,” said Vicki Isip, Chief Marketing Officer at SAMBAZON. “We’ve optimised the flavour and sweetness to match our best-selling Original Açaí Juice while using natural ingredients to deliver a great-tasting product with all the nutritional benefits.” The new formulation retains all the antioxidants and vitamins of the original, but with 50 % less sugar and 29 % fewer calories. The relaunch also features a refreshed look, including the new SAMBAZON logo and transparent packaging that showcases the quality of the juice.
SAMBAZON’s revamped Açaí Superfruit Juice with less sugar is available in 32oz bottles at Whole Foods Market, Publix, and other retailers in the US in the refrigerated juice section.
About SAMBAZON®
Founded in 2000, SAMBAZON, an acronym for Sustainable Management of the Brazilian Amazon, was the first company to introduce “Certified Açaí” to the world, supplying Organic and Fair Trade certified Açaí products such as Smoothie Packs, Ready-to-Eat Açaí Bowls, Juice, Energy drinks and Açaí Bites from a proprietary supply chain, and pioneering transparency from the “Palm of the tree to the Palm of your Hand.” SAMBAZON’s Fair Trade certification has helped to protect the Amazon Rainforest and its rich biodiversity and has helped to positively impact thousands of local growers by donating over $1 million to build or renovate healthcare centers, community centers, and schools. SAMBAZON Açaí Bowls retail concepts are available for franchising and licensing, transforming quick-serve restaurants for various segments such as Universities, Healthcare, Stadiums, Airports, and Neighborhoods.
SKNY BTCH manufactures sugar free Vodka Soda in different flavours, that appeal to anyone who craves a refreshing drink with an extra twist and less calories. SKNY BTCH is now launching Vodka Shots for those hot summer nights. The alcohol content is 14,9% and these shots contains 50 – 70 % less sugar in comparison with other sweet & sour shots. Both flavours in Raspberry and Green Apple are now available at Systembolaget in Sweden and can be ordered whith wholesaleprices from Savings Mat & Dryck Ltd. internationally.
Green apple is very fruity and has a sweet character with a hint of vanilla. Raspberry has a sweet and berry character with a distinct taste of raspberry. The shots are to be served chilled and are a good choice both as a social drink and at more festive events and parties.
SKNY BTCH Vodka Shot is a good compliment at restaurants, bars and nightclubs. The drinks are produced by the family business Savings Mat & Dryck Ltd. that produce, distribute and market SKNY BTCH Vodka Soda and Shot. The drinks are produced at Värmdo, located in the Stockholm archipelago.
Teetotalism trends in the Asia-Pacific region are becoming increasingly prevalent, with approximately *3three out of four (71 %) of consumers drinking less alcohol in August 2020, according to a survey by leading data and analytics company GlobalData. However, the adoption of alternative soft drinks remains low, at only one in five* consumers. In fact, APAC customers surveyed are more attracted by health claims – specifically products noted to help support mental wellbeing – with such products purchased by nearly a third of consumers. Going forward, it will be crucial for drinks brands to blur the lines around traditional alcoholic products and offer ‘better for you’ messaging.
Carmen Bryan, Consumer Analyst at GlobalData, comments: “APAC consumers are turning away from alcohol driven by concerns around physical and mental health. While general health concerns take precedence, backed by *almost half (49 %) of the region’s population, weight management, fitness, physical appearance and emotional wellbeing are all considerable factors driving low or no-alcohol innovations.”
Recognizing this trend, New Zealand-based companies Adashiko and Parker Beverages recently launched a collagen-infused bottled water, marketed as ‘premium’ and ‘sophisticated’. This launch leverages growing demand for alternatives to alcohol that incorporate functional properties, writes GlobalData.
Bryan adds: “By incorporating functional and beneficial ingredient formulations, companies such as Adashiko-Parker Beverages are able to align to personalized health trends and cater to an evolving consumer landscape.”
Looking at alcohol consumption trends more closely, GlobalData’s research reveals that, of the *271 % of consumers drinking less, a sizeable *20 % (one in five) have stopped drinking alcohol altogether. In contrast, when asked a similar question in the US.
Bryan adds: “As pubs and bars closed their doors this year, and tensions regarding public health heightened, consumers were forced to reassess their priorities and lifestyles. Trends are shaping new home-bound leisure and social occasions where consumers seek the same taste and feel of mature drinks without the negative implications.”
Japanese FMCG company, Morinaga, is leveraging these trends with its amazake product range. Most notably, the Morigana Collagen in Haenuki flavour puts a healthy twist on the traditional sweet and low-alcohol Japanese drink by highlighting the high collagen and alcohol-free claims.
Bryan adds: “GlobalData’s research highlights the importance of premium positioning and clear ‘better for you’ messaging. By leveraging wellbeing factors such as natural, immunity-boosting or skin health, brands can create a premium product that blurs consumers’ perceptions around traditional alcoholic products. A rebranding mission, of sorts. Going forward, it will be crucial for brands to blur these lines further, emphasizing the positive health credentials that will help reassure consumers, both mentally and physically, to tap into multiple consumption occasions and justify a potentially higher price mark up.”
*GlobalData’s 2020 market pulse survey – Asia-Pacific – published 1 September 2020
*2Combined responses: “I try to consume a moderate amount” and “I am trying to reduce my intake as much as possible”
*3Combined responses: “I try to consume a moderate amount”, “I am trying to reduce my intake as much as possible”, and “I avoid this entirely”
