One of the fastest-growing sparkling water brands in the US creates the perfect Spiked Lemonade – without the added sugar or synthetic sweeteners.

Spindrift launched Spiked Strawberry Lemonade – the 21+ adult version of their fan-favourite sparkling lemonade. Spindrift Spiked is made with real fruit – and no synthetic sweeteners or additives – Spiked Strawberry Lemonade guarantees all the nostalgia of your favourite lemonade without any of the added sugar.

“Sparkling water at its core is unsweetened, clean, refreshing, and easy to understand. Hard seltzer and hard lemonade have migrated away from the promise of sparkling water and become sugary and artificial-tasting,” said Bill Creelman, CEO and founder of Spindrift. “With the launch of Spiked Strawberry Lemonade, Spindrift is doubling down on our belief that Hard Sparkling Water should be delicious without the added sugar.”

Each can is filled with real, juicy, jammy strawberries, a hint of lemon and lime juice, sparkling water, and alcohol from fermented cane sugar. Whether straight from the can or poured into a cold glass, for deliciousness that you can taste, Spiked Strawberry Lemonade is the perfect beverage to kick off the warmer weather.

With a superior, clean alcoholic base, Spiked Strawberry Lemonade has only 85 calories per can and is the perfect option for those looking for a cocktail that’s packed with flavour and an intentionally low ABV – 4 %. Like the rest of Spindrift’s Spiked line, Spiked Strawberry Lemonade uses a 10-day fermentation process to maximise ABV without additives and an ultra-filtration process that purifies at the molecular level.

Spindrift Spiked Strawberry Lemonade will first be available in late April in both an 8-pack, and within Spindrift’s Staycation 12-pack along with Pineapple, Mango, and Lime in select markets in 21 states in the US. Spindrift donates 1 % of its Spiked sales as part of its commitment to 1 % For The Planet.

AR^® Organic, a line of organic Complete Hydration^™ beverages offering a blend of vitamins, antioxidants and electrolytes, announced it unveiled the newest additions to its portfolio. Strawberry Lemonade, the latest flavour of their functional hydration and wellness beverages, brings a refreshingly sweet and mildly tart addition to the core Complete Hydration^™ beverage line. The brand is also extending its mission of delivering immunity-boosting hydration for consumers on-the-go with ROAR^® Plus, a naturally flavoured vitamin and electrolyte drink mix available on QVC and online. These two innovations come on the heels of the brand’s latest USD 6 million capital raise alongside new distribution in Publix Super Markets, contributing to ROAR^®’s momentum as it heads into the end of Q1 and the rest of the year.

According to recent research, ready-to-mix drinks and naturally flavoured powders are expected to continue to grow as more consumers are looking for easy-to-use, accessible options for their busy lifestyles (Grand View Research 2022). Capitalising on these trends, ROAR^® Plus marks the brand’s introduction to the hydration powders space as it looks to provide consumers with immunity-boosting benefits on-the-go. Similar to their line of Complete Hydration^™ beverages, ROAR^® Plus is packed with a blend of antioxidants, vitamins and electrolytes, and is also boosted with 1,000 mg of vitamin C, as well as added zinc, elderberry and green tea polyphenols, with only 2 g of sugar and 20 calories per single-serve stick. ROAR^® Plus comes in two flavours:

• Berry Lemonade – fruity and tangy, anytime thirst-quencher that perfectly balances sweet and tart flavours
• Strawberry Watermelon – bursting with juicy, vibrant strawberry and watermelon flavours that are equally refreshing and replenishing

“We are incredibly excited about the Powders launch as it gives us the opportunity to expand into a trending category and allows us to provide another hydration solution to ROAR^® consumers,” said Bill Lange, President at ROAR^® Organic. “We are on a mission to support hydration and wellness by offering multiple benefits in one bottle, and now also in powder form. Hydration is key for many aspects in our daily lives, and now that more people are out of the house and on-the-go, we want to make sure they feel good about what they’re putting in their bodies, whether packing for a flight or packing their gym bag.”

For consumers obsessed with ROAR^®’s core Complete Hydration^™ beverage line, the new Strawberry Lemonade flavour is packed with electrolytes, vitamins and antioxidants for the “whole package.” This smooth, multi-functional flavour makes it easy for consumers to live a healthy, effortless lifestyle, with each bottle providing 100 % daily value of vitamins C, B5, B6 and B12 and an excellent source of antioxidants from vitamins A, C and E, with only 20 calories and 2 g of sugar per bottle.

ROAR^® Organic beverages are USDA Certified Organic, non-GMO, vegan and keto-friendly and can be found in natural and traditional grocers in the US, including Whole Foods Markets, Kroger, Sprouts, Publix, Wegmans, Safeway, Albertsons and more, plus online at www.roarorganic.com and on Amazon, while ROAR^® Plus can be found on QVC, and online at www.roarorganic.com and on Amazon.

Uncle Matt’s Organic^®, #1 selling brand of organic orange juice in the US, announced the launch of two new offerings for kids: No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes. The shelf-stable line contains zero added sugars, is sweetened with stevia and boosted with 150 % DV Vitamin C, plus 25 % DV Vitamin D and Zinc for immune support. This lunchbox essential is rolling out now, just in time for back-to-school season, at select retailers nationwide including Whole Foods Market, The Fresh Market and MOM’s Organic Market.

Lemonade Juice Box Fast Facts:

• 10 Calories per 6.7 oz serving/carton
• 150 % DV Vitamin C per serving
• 25 % DV Vitamin D per serving
• 25 % DV Zinc per serving
• Not from concentrate lemon juice and strawberry puree (never concentrated!)
• Sweetened with organic stevia
• No toxic pesticides, GMOs or artificial junk
• USDA certified organic
• Certified glyphosate residue free by The Detox Project

According to the American Heart Association, the average American consumes more than three times the recommended amount of sugar. The number for kids is even worse, as they are consuming 81 grams per day, equaling over 65 pounds of added sugar per year. American children are ingesting over 30 gallons of added sugars from beverages alone.

Finding ways to reduce intake without sacrificing on taste is key. When exploring alternatives to table sugar, the American Heart Association has stated that leaning on natural alternatives to sugar, like stevia, may be your best option. Uncle Matt’s Organic^® No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes contain organic Reb M Stevia, which delivers the desired, sugar-like sweetness that consumers want, with zero calories, and without the health concerns associated with artificial sweeteners.

Uncle Matt’s Organic^® No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes are now available for an SRP of USD 4.99 (8-pack of 6.7oz boxes). 1 Year Shelf-Life.

Simply Spiked Lemonade, Molson Coors Beverage Company’s latest collab with The Coca-Cola Company, is set to hit shelves in the U.S. this June.

The flavoured malt beverage segment is growing, up 11 % in dollar sales between 2020 and 2021, according to IRI. Moreover, the lemonade-flavour subsegment is exploding, up 49 % since 2018, with more than USD 254 million in dollar sales, according to IRI.

Known for its real, high-quality juices and variety of flavours, Simply Lemonade is the nation’s best-selling refrigerated lemonade. It is found in half of American households and already is routinely used by consumers to make cocktails. Simply Spiked Lemonade products check in at 5 % alcohol by volume and are made with real fruit juice.

It will launch in variety packs of 12-ounce slim cans featuring four flavours: Signature Lemonade, Strawberry Lemonade, Watermelon Lemonade and Blueberry Lemonade. Select flavours also will be available in stand-alone 24-ounce cans.

Simply Spiked Lemonade is the latest collaboration between Molson Coors and The Coca-Cola Company, which also combined to turn Topo Chico Hard Seltzer into a top-4 hard seltzer in the U.S. market. Topo Chico Hard Seltzer went national earlier this year, and the brand recently launched Topo Chico Ranch Water Hard Seltzer and Topo Chico Margarita Hard Seltzer.

Natalie’s Orchid Island Juice Company showcased two new additions to its unrivaled, clean-label, lemonade line at the Natural Products Expo West in the US. The two new lemonades – Mango Lemonade and Guava Lemonade – feature minimal ingredients that are handcrafted in small batches to retain award-winning quality and nutrition.

Each of these summer lemonades are made from wholesome ingredients that provide an unparalleled tasting experience for the beverage connoisseur. They join the company’s family of refreshing lemonades, including Natural Lemonade and Strawberry Lemonade.

Mango Lemonade is made from water, lemon juice, Florida pure cane sugar and mango puree. Mangoes are rich in fiber and protective antioxidants to help fight chronic and inflammatory diseases while supporting eye and skin health.

Guava Lemonade contains nearly 70 mg of Vitamin C, 131 mg of Potassium and made from only water, lemon juice, Florida pure cane sugar and guava puree. A powerhouse of nutrients, Guavas are packed with Vitamin C to help maintain immunity and boost heart health.

Available in 16 oz and 64 oz sizes, Natalie’s lemonade line is handcrafted from the highest quality ingredients available. As with all of Natalie’s juices, the focus continues to be on using the fewest and freshest, plant-based ingredients and minimal processing so that customers are assured of enjoying a clean and nutritious juice.

These new lemonades hit the shelves at select grocers in the US since March 17th and are also available for direct-to-customer home delivery through Natalie’s ecommerce site (www.OIJC.com).

LIFEAID Beverage Co. brings the first flavour variation of its most popular blend, FITAID, to market. FITAID, the blend specifically formulated for post-workout recovery, has traditionally been known for its refreshing Citrus Medley flavour. Using the same proprietary blend as the original, FITAID Strawberry Lemonade joins the brand’s line up just in time for summer.

“We’ve made athletic recovery simple. Now we’ve made it even more delicious for summer,” reports Aaron Hinde, president and co-founder of LIFEAID. “As our first flavour extension, FITAID Strawberry Lemonade checks off all the boxes for a refreshing finish to a hard workout. Stacked with anti-inflammatory goodness and great taste, this is my new favourite in our roster.”

Ahead of the general release, FITAID Strawberry Lemonade was made available to gyms across the United States and Canada, in addition to celebrating the summer-time drop with exclusive retailers including HEB and Vitamin Shoppe. As the US largely opens up and regains event marketing, FITAID Strawberry Lemonade will be the focus of LIFEAID’s brand partner’s on-site activations. Athletes and brand fans will be able to enjoy an ice-cold FITAID Strawberry Lemonade at the finish lines of Spartan Races, during the 2021 NOBULL CrossFit Games and ahead of the 2020 Tokyo Olympics, at USA Weightlifting events.

FITAID’s recovery blend includes BCAAs, Glucosamine, CoQ10, and Omega 3s, and is sweetened with raw organic blue agave with no artificial flavours or sweeteners. It is currently the number one post-workout recovery beverage on Amazon, ahead of the new flavour variation.

Summer arrives early with unveiling of unsweetened sparkling Lemon Limeade, Strawberry and Pink Lemonade from the first sparkling water brand made with real squeezed fruit

Lighter, brighter and even more refreshing, lemonade is reimagined as Spindrift^®, the first sparkling water made with real squeezed fruit, puts its signature spin on this summertime favourite. Crafted with a uniquely balanced pairing of real squeezed lemons and limes, Spindrift’s Unsweetened Lemonade Sparkling Waters come in three twists on the classic. New Lemon Limeade, Strawberry and Pink Lemonade Spindrift flavours sparkle with 0 – 1 g of sugar, bold real fruit ingredients and a timeless delicious taste that embraces refreshment.

“We’re excited to introduce our newest flavour innovations to lemonade lovers and all of our loyal Drifters, who continue inspire our real-fruit sparkling water vision,” said Bill Creelman, founder and CEO of Spindrift. “Lemonade is a classic beverage enjoyed by all. But with concerns about health and diet at an all-time high, we challenged ourselves to reimagine what this traditionally sugary drink could taste like with a Spindrift spin—real ingredients, uncompromised taste and legible calories. Each Lemonade flavour has a distinct and unforgettable flavour profile that will blow people away and make them do a doubletake on the sugar content.”

In addition to the right combination of real fruit, which Spindrift takes considerable time to get just right, the sugar content in the new lemonade lineup is nearly nonexistent. With just 0 – 1 g of sugar in each can, the bold flavours of lime and lemon truly shine. The result is a new category of lemonade: unsweetened, sparkling with real ingredients and just 3 – 10 calories per can.

This is the first time that Spindrift, in its 10-year history, has introduced three flavours at once with a new line of sparkling water. The flavours include:

• Lemon Limeade – Started with lemon, added a splash of lime and lightly carbonated for a deliciously healthy alternative to sugary beverages.
• Pink Lemonade – with crushed cherries and raspberries, for a touch of sweetness. It’s Lemonade – but Pink.
• Strawberry Lemonade – We started with Lemon and Lime and threw ripe, juicy strawberries into the mix. Together this trio makes for an unforgettable taste you’ll keep coming back to.

Spindrift Lemonade will be shared with the Spindrift Community first. Fans who’ve signed up to be a part of the Drifter Community by February 22nd will receive an email with a promocode for a chance to redeem a drinkspindrift.com exclusive, Lemonade 6 pack. Spindrift Lemonade will be available in March at Target stores in the US and through DrinkSpindrift.com.

About Spindrift
Spindrift^® is the first sparkling water made with real, squeezed fruit. Founded in 2010, Spindrift^® celebrates simplicity, transparency, and the superior taste that only real ingredients can deliver. All products are free of added sweeteners or natural flavours, and only consist of water, just the right amount of bubbles, and real squeezed fruit – yup, that’s it. Spindrift^® works with family farms to source the best fruit to make the fresh juices and rich purees they use. The result is light, bright, and flavour-rich sparkling water that tastes just like the fruit in its name. Varieties include: Pineapple, Lime, Blackberry, Cranberry Raspberry, Cucumber, Half Tea & Half Lemon, Grapefruit, Lemon, Orange Mango, Strawberry, and Raspberry Lime. Spindrift^® sparkling water is available in the US at grocery retailers and café-style restaurants, including Trader Joe’s, Whole Foods Market, Starbucks, Kroger, Target, and online at Amazon and shop.drinkspindrift.com. Spindrift^® was ranked #385 on Inc. Magazine’s 2017 list of fastest-growing companies. The company donates to environmental not-for-profits through their membership to 1 % For the Planet. Spindrift^® is headquartered in Newton, MA. (US)

Starbucks newest, colorful beverages – Teavana^™ Flavored Tea Lemonades and Flavored Iced Teas – are a perfect way to refresh during hot summer days. Three delicious flavors are available year-round:

Teavana Peach Green Tea Lemonade: This boldly flavored and refreshing iced tea starts with Teavana Green Iced Tea and is now made with a combination of Starbucks peach-flavored fruit juice blend and lemonade, then sweetened with liquid cane sugar and hand-shaken with ice.

Teavana Guava White Tea Lemonade: This boldly flavored and refreshing iced tea starts with Teavana White Iced Tea and is now made with a combination of Starbucks guava-flavored fruit juice blend and lemonade, then sweetened with liquid cane sugar and hand-shaken with ice.

Teavana Blueberry Black Tea Lemonade: This boldly flavored and refreshing iced tea starts with Teavana Black Iced Tea and is now made with a combination of Starbucks blueberry-flavored fruit juice blend and lemonade, then sweetened with liquid cane sugar and hand-shaken with ice.

As with all Starbucks beverages, Teavana Flavored Iced Tea Lemonades are customizable! A few barista favorites include:

• Try it without the lemonade and make it a Teavana Flavored Iced Tea
• Mix-and-match any fruit juice blend with any iced tea base to create your own flavor experience
• Adjust the sweetness by adding or removing the liquid cane sugar

Market research analysts at Technavio predict that the global lemonade drinks market will grow steadily at a CAGR of more than 6 % by 2021. This market research analysis identifies the rise in demand for cold-pressed lemonades as one of the primary growth factors for this market. Cold-pressed juices are juices extracted from fruits and vegetables using a hydraulic press. These juices contain more vitamins, minerals, and enzymes than those extracted using centrifugal presses which causes loss of nutrients. Health conscious consumers are increasingly preferring for health-based juice drinks. This, consequently increases the demand for cold-press juices especially among the health-conscious consumers.

This market analysis identifies the use of Erythritol as one of the key trends behind the growth of this market. Erythritol is a low-calorie sweetener that doesn’t bring any side effect in the blood sugar and insulin levels of the consumer. Many key vendors in this market are extensively using erythritol in their low-calorie soft drink products to attract the health-conscious customers and they have already launched beverages sweetened with Erythritol. Several countries have already approved the use of Erythritol in various food and drink products.

Competitive landscape and key vendors

The lemonade drinks market is intensely competitive and fragmented due to the presence of several established players. The vendors in the market operate on various scales and varying specializations with respect to various commodities and resources. The competition in the market is affected by the changing tastes and preferences of the consumers, economic conditions, demographic conditions, and technological changes. The players in the market are focusing on investing in product innovation to expand their production and distribution capabilities.