Most consumers believe that food and beverage manufacturers should declare if a product has been made with the assistance of artificial intelligence (AI), new research shows.

In a survey commissioned by Ingredient Communications and conducted by SurveyGoo, 83 % of respondents agreed that companies should declare on a product’s label if it has been designed or manufactured with the help of AI technology.¹ More than half of all those surveyed – 55 % – agreed with this assertion strongly and only 4 % disagreed with it altogether.

Nearly two thirds of respondents (64 %) said they believed that food and beverage products made with the help of AI technology should not be described as ‘natural’ – with 12 % disagreeing with this. There was also strong support for regulation, with 78 % of respondents agreeing that the Government should introduce laws controlling the ways food and drink companies can use AI technology to design and manufacture their products. Just 6 % disagreed with this.

A majority of respondents (52 %) agreed with the general point that AI technology is a positive development that will benefit humanity, with 21 % disagreeing. However, when asked how they felt about the use of AI specifically to design and produce food and beverage products, fewer respondents (42 %) said they felt positively about this, with 27 % saying they felt negatively.

Just under half of respondents (44 %) said they believed that a food or beverage product made with the help of AI might be less safe to consume. However, they were split on whether they would be more or less likely to buy a food or beverage product made with the help of AI. Just over a quarter (26 %) said they would be more likely to do so, with 29 % stating they would be less likely.

The survey also revealed a distinct generational split. A majority of Generation Z and Millennial respondents felt positively about the use of AI in the food industry (65 % and 57 %, respectively). The corresponding figure among Generation X and Boomers was markedly lower – 44 % and 25 %, respectively.

Richard Clarke, Managing Director of Ingredient Communications, commented: “Many food and beverage companies have rushed to embrace the benefits of AI technology but it’s important they take care to consider how consumers feel about this. We’ve seen a huge backlash against AI in the arts and entertainment business. To avoid the same fate, food and beverage manufacturers should pause to reflect on whether they are being sufficiently transparent about their use of AI.”

He continued: “As we saw 30 years ago with the furore over the safety of genetically modified crops, it’s easy for misinformation to spread and stir up fear. Food and beverage companies would be wise to implement a communications strategy to ensure the public is kept informed about the ways in which they harness the power of AI tech.”

Other takeaways from the survey included 79 % of respondents agreeing that savings made by food and beverage companies through the use of AI should be passed on to shoppers in the form of lower retail prices.

However, sentiment shifted if this came at the expense of employment, with 40 % considering it unacceptable if the use of AI technology to design and manufacture a food or beverage product meant somebody lost their job – even products were cheaper as a result. A third of respondents (33 %) considered this an acceptable outcome.

¹Online survey of 1,040 consumers in UK and USA, conducted October 2024

How REVO is helping Stratus Packaging to optimize its label production

Stratus Packaging Group is one of the European leaders in the manufacture of printed labels, sleeves and in-mould labels. With 300 employees working in five production plants in France and a sales office in Switzerland, the company prides itself on its quality of service and the relationships it establishes with its customers. As such, Stratus Packaging is always on the lookout for true innovation that will provide its customers with a competitive edge. When it saw the solutions offered by BOBST and its REVO partners, Stratus Packaging knew it had found a source of innovation.

The DigiFlexo innovation, first brought to the market by BOBST at drupa 2016, has revolutionized the digitalization of packaging production by providing consistent color matching and control, process repeatability and consistency, with very quick job changes and minimum waste.

Progress in productivity

“Before, it was taking a lot of time to change the plates and clean the ink tanks between each job printed with different pantones,” explains Julien Chauveau, R&D Manager at Stratus Packaging. “It was costing us, and therefore our customers, time and money that we were keen to save.”

The solution came in the shape of a BOBST M5 UV flexo machine, which with the help of REVO innovation, transforms flexo printing and die-cutting into a digital process. Through a digital work flow, with integrated printing and converting technologies, the machine only generates 20 meters of waste and requires only one minute for each job change, providing the highest quality consistency at the lowest operating costs. The machine is equipped with Excellence™ for automated exchange of flexo print cylinders.

“We already had an advanced workflow, which made the DigiFlexo solution a natural fit,” says Julien Chauveau, “But now we have taken it to the next level. With only around 15 meters to automatically register up to eight colors between two jobs printed with REVO technology, we now have control and consistency at our fingertips at a very high production speed,” he says.

REVO and the color consistency revolution

REVO stands for Digital Flexo REVOlution. BOBST established the REVO partnership, consisting of Apex International, AVT, BOBST, DuPont, ESKO, Flint Group, Saica Flex, Stora Enso, UPM Raflatac and X-Rite Pantone, to optimize the digitalization of the complete production process.

One of its biggest successes has been around color consistency, which has been one of the main concerns of brand owners. Some substrates are more absorbent, which can affect how the color of the substrate itself interacts with the ink and affects the color. What’s more, different printing processes all using different types of inks and colorants.

The REVO 7-color Extended Color Gamut (ECG) is now a well-established turn-key DigiFlexo process that flows from pre-press through to production output. ECG printing uses three additional ink colors – orange, green and violet (OGV) – on top of the conventional colors of cyan, magenta, yellow, and black (CMYK), enabling a match with 90%+ of the Pantone book, compared with approximately 60% previously. This means there is no need to keep huge inventories of spot colors, but these can be added if required.

The benefits for Stratus Packaging are significant.

“The machine allows us to print in multichromy in UV flexo,” says Julien Chauveau. “This leads to reductions in ink costs. In addition, eliminating color matching reduces set-up times significantly. Overall with the REVO technology, we are able to optimize our production, with less change time for colors, less cleaning operation needed and fewer flexo plate changes. Consequently, we are able to optimize the cost to produce labels for our customers. By adjusting our printing processes, we have been able to open up new avenues for our company.”

In a nutshell, the REVO DigiFlexo has transformed the way Status Packaging is managing its labels production. The technology benefits are significant, and they answer the brand owners’ requirements well. The changing demographics and customer behaviors are here to stay and adjusting its production capabilities is a must to remain competitive.  “BOBST offers leading innovations and we are glad to have deployed them,” summarized Julien Chauveau.