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The Public Benefit Company co-founded by former First Lady Michelle Obama is on a mission to raise a healthier generation of kids

PLEZi Nutrition, the Public Benefit Company co-founded by former First Lady Michelle Obama on a mission to create higher standards for how the U.S. makes and markets food and beverages for kids, announced the launch of PLEZi FiZZ. A carbonated fruit drink that will be available this spring in three new flavours, PLEZi FiZZ builds upon the company’s inaugural product, PLEZi, and aims to reach an older demographic of tweens and teens.

PLEZi Nutrition was created to give parents a helping hand by offering healthier, great-tasting products that parents can feel good about giving their kids and – most importantly – that kids actually want. Kids are consuming far too much added sugar—on average, 53 pounds of added sugar per year. Sugar-sweetened beverages, also referred to as sugary drinks, are the leading source of added sugars for kids, which is why PLEZi Nutrition chose to start with a focus on beverages. The company offers products that ace the taste test but with lower sugar content and sweetness to help adjust kids’ palates to crave less sweetness overall. In addition to reducing sugar and sweetness, they are adding in nutrients kids need, all with the aim to replace sugary drinks and snacks.

PLEZi FiZZ has 70 % less sugar (8 g per 8.4 oz) than average leading soft drinks (28 g per 8.4 oz), no added sugar, plus 2 g fiber and nutrients like potassium and vitamin C. PLEZi FiZZ will launch in three flavours: Cherry Limeade, Lemon Lime Squeeze, and Strawberry Lemonade, and will be available for purchase across Amazon and select convenience stores and club stores starting this Spring.

“I’ve dedicated so much of my life to helping kids and families lead healthier lives. As First Lady, I worked to rally every sector of society toward this goal,” said former First Lady Michelle Obama, Co-Founder and Strategic Partner of PLEZi Nutrition. “While I’m proud of all we accomplished during those years at the White House, I’ve also learned that to truly push the food and beverage industry to do better by our kids, you have to work from the inside. I’m thrilled to build on those efforts through PLEZi Nutrition as we work to drive change throughout the entire food and beverage industry.”

Guided by a Kitchen Cabinet advisory group of experts in nutrition, public health, and parenting, PLEZi Nutrition is committed to serving as an educational platform, including through the company’s Nothing to Sugarcoat site. The goal is to engage with parents, caregivers, and families about their questions when it comes to kids’ health and to be transparent about what’s best for kids, like drinking water and eating whole fruits and vegetables, because PLEZi Nutrition’s products are not intended to replace water and whole foods.

“Nearly two thirds of U.S. youth consume sugary drinks like soda on a given day,” said Dr. Shale Wong, MD, MSPH, Pediatrician and Professor of Pediatrics and Family Medicine at the University of Colorado School of Medicine, Member of the PLEZi Nutrition Kitchen Cabinet, and Mom of two teenagers. “We know that water or milk is always the best option for kids, and we’ll continue to recommend that first, but kids who are used to drinking soda daily often have a hard time making the switch. We in the public health community have been pleading for decades to drink water and frankly that alone isn’t working. It is clear to me that families need better options if we are going to shift the health of the country, especially for our kids.”

Furthermore, PLEZi Nutrition is dedicated to giving back. Building upon a $1 million commitment to FoodCorps’ Nourishing Futures initiative, PLEZi Nutrition will be investing 10 % of profits right back into the broader movement to promote kids’ health.

Uncle Matt’s Organic®, #1 selling brand of organic orange juice in the US, announced the launch of two new offerings for kids: No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes. The shelf-stable line contains zero added sugars, is sweetened with stevia and boosted with 150 % DV Vitamin C, plus 25 % DV Vitamin D and Zinc for immune support. This lunchbox essential is rolling out now, just in time for back-to-school season, at select retailers nationwide including Whole Foods Market, The Fresh Market and MOM’s Organic Market.

Lemonade Juice Box Fast Facts:

  • 10 Calories per 6.7 oz serving/carton
  • 150 % DV Vitamin C per serving
  • 25 % DV Vitamin D per serving
  • 25 % DV Zinc per serving
  • Not from concentrate lemon juice and strawberry puree (never concentrated!)
  • Sweetened with organic stevia
  • No toxic pesticides, GMOs or artificial junk
  • USDA certified organic
  • Certified glyphosate residue free by The Detox Project

According to the American Heart Association, the average American consumes more than three times the recommended amount of sugar. The number for kids is even worse, as they are consuming 81 grams per day, equaling over 65 pounds of added sugar per year. American children are ingesting over 30 gallons of added sugars from beverages alone.

Finding ways to reduce intake without sacrificing on taste is key. When exploring alternatives to table sugar, the American Heart Association has stated that leaning on natural alternatives to sugar, like stevia, may be your best option. Uncle Matt’s Organic® No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes contain organic Reb M Stevia, which delivers the desired, sugar-like sweetness that consumers want, with zero calories, and without the health concerns associated with artificial sweeteners.

Uncle Matt’s Organic® No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes are now available for an SRP of USD 4.99 (8-pack of 6.7oz boxes). 1 Year Shelf-Life.

Brand launches line of organic premium juice drinks for kids, plus a new drink featuring juice & coconut water

With more than 70 years of innovation under its belt, leading juice company Tropicana continues to evolve to meet consumer demand. Today, the brand is announcing its newest product offerings: Tropicana Kids and Tropicana Coco Blends.

Tropicana Kids is an all-new line of certified USDA Organic premium fruit juice drinks offering delicious taste for kids with nutrition parents expect. Available in three flavors—Fruit Punch, Mixed Berry and Watermelon—Tropicana Kids is made with 45 % real fruit juice and mixed with filtered water, with no added sweeteners, no artificial flavors and is an excellent source of vitamin C. Plus, the packaging features a clear panel so moms and dads can see the goodness inside, and feel good about serving Tropicana Kids to their children.

Tropicana Coco Blends is a tasty Tropicana juice drink featuring a splash of coconut water providing consumers a delicious way to enjoy the coconut water trend. Available in two fun flavors—Pineapple with Coconut Water and Peach Passion Fruit with Coconut Water—Tropicana Coco Blends offer a refreshing twist to great-tasting Tropicana juice with no artificial sweeteners, no artificial flavors and 10 % coconut water.

Both Tropicana Kids and Tropicana Coco Blends are available in early 2018. You can find Tropicana Kids in multi-packs in the juice box aisle at select retailers in the USA and through online retailers. Tropicana Coco Blends can be found in multi- and single-serve sizes with other chilled juices at select retailers nationwide.