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Premium fruit and vegetable ingredient supplier, SVZ, has announced that it is to open a representative office in Kuala Lumpur, Malaysia, offering local support to customers in the Asian region. A new sales manager, Mr. Kevin Cheong, has also been appointed to support strategic growth in Asia.

The new office underlines SVZ’s commitment to strengthen its position in Asia’s dynamic food and drink industry by offering premium, traceable fruit and vegetable ingredients and unparalleled agronomy expertise in the region, as well as supporting customers and bolstering strategic relationships.

The company’s new sales manager, Mr. Cheong, joins SVZ on 1 August, with a wealth of experience in food ingredients and a degree in food science and technology. Previously sales director at PureCircle, Kevin will be instrumental in growing SVZ’s fruit and vegetable business and provide on-the-ground customer support to customers in Asia.