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GHOST®, the lifestyle sports nutrition brand known for its authentic collaborations and fully transparent formulas, is introducing its latest flavour: GHOST® Energy x 7UP® Lemon Lime. Created in partnership with Keurig Dr Pepper (KDP), the limited-time release marks GHOST®‘s first licensed flavour with KDP and delivers the iconic lemon-lime taste of 7UP® in a refreshing, energy and focus-fueling format.

The new flavour is a completely original formula, developed in collaboration with 7UP® to deliver a true-to-brand lemon-lime experience that stands on its own within the GHOST® Energy lineup. Built from the ground up, the release reflects GHOST®‘s commitment to bringing recognisable, iconic flavours to life in a way that feels both authentic and distinctly its own.

The launch underscores GHOST®‘s continued commitment to partnering directly with leading brands to create culturally relevant, true-to-taste products. By working hand-in-hand with Keurig Dr Pepper, GHOST® ensures the flavour experience delivers on the classic 7UP® profile consumers know and love.

In addition to the flavour, GHOST® Energy x 7UP® features a standout metallic can design inspired by classic soda packaging, reinforcing the nostalgic connection while delivering a modern, shelf-ready look.

The 7UP® Lemon Lime flavour joins GHOST®‘s growing lineup of brand partnerships that blend nostalgia, flavour innovation, and performance. Fans can also look forward to more coming soon from GHOST®, with additional flavour news on the horizon within the Keurig Dr Pepper family of brands.

GHOST® Energy x 7UP® flavour is now available for a limited time at select retailers in the US, including Target, Walmart, Circle K, CVS, and more.

Keurig Dr Pepper announced a strategic partnership with Red Bull, the iconic global energy brand, to sell and distribute Red Bull in Mexico, further leveraging and expanding KDP’s successful partner network strategy.

The sales and distribution partnership provides KDP with exclusive rights to distribute Red Bull Energy Drink products across independent retailers such as grocery, convenience, pharmacy and kiosks, as well as the wholesale, regional key account and on-premise channels in the country, with some exclusions. The partnership also provides the company with the option to distribute future ready-to-drink (RTD) beverage products that Red Bull may launch in Mexico in these locations.

Terms of the agreement were not disclosed.