Sales of oranges in the in natura market moved at a slow pace in late October. Many consumers were waiting to receive wages in November, leading agents to reduce trades. Therefore, prices, which were moving up in previous weeks, dropped at the end of the month.
According to data from Cepea, pear oranges quotations in the in natura market moved down 0.19 % between Oct. 27 and 30 compared to the previous, closing at BRL 61.47 per 40.8-kg box. Concerning lima oranges, prices averaged BRL 84.13 per box, 7.19 % up.
As for the tahiti lime, prices decreased due to the low demand and to a slight supply increase. The average was at BRL 40.35 per 27.2-kg box in late October, downing 32.39 % compared to the period before. Quotations of the tahiti lime to export have averaged BRL 46.15 per box, 26.56 % down.
At the industry, agents surveyed by Cepea say that orange prices were firm at the end of the month, at around BRL 50.00 per 40.8 kg box. Orange juice sales to the international market were moving at a slow pace. Thus, the sector waits for shipments results in October and November to have better indications of the demand from abroad.
The first 90 days of the 2025/26 season confirm a scenario of adjustments in the exporting market of orange juice and citrus byproducts in Brazil. In spite of the tax exemption on the Brazilian orange juice in the United States, the performance of exports from July to September 2025 was below that verified in the same period last season.
According to data from Comex Stat, the total volume of juice exported in the partial of the 2025/26 crop to all destinations totaled 199.7 thousand tons (volume equivalent to concentrate juice – 66º Brix), for a decrease of 4 % compared to the same period in the year before, while the revenue dropped 15 %, to USD 751.3 million. The income decrease is attributed to low international prices because of high global supply.
For the first time in several years, shipments to the United States and to the European Union were equal, with roughly 48 % of participation each (in volume). The 13 % increase of sales to the US highlights the dependence of the country on the Brazilian juice. Exports to the European Union, in turn, dropped 8 %, influenced by the demand decrease after high prices and quality problems verified in the crop before. The result was a balance between these two important destinations.
Besides the international scenario, the low volume of domestic inventories in this beginning of the season, along with the small supply of the fruit, also influenced the decrease of shipments.
From this month on, with the intensification of the harvesting in Brazil and the increase of processing activities at the industry, shipments are likely to move up, specially to the European Union, which may replenish inventories.
Retailers and Foodservice operators across multiple industries to benefit from industrial grade technology that delivers up to 50 % more juice per orange than traditional juicers
JBT Marel, a leading global provider of integrated food processing solutions, unveiled a fresh juice game-changer: the Fresh’n Squeeze® 1800 Citrus Juicer. It features the same whole fruit extraction technology as the larger free-standing models in the Fresh’n Squeeze® product line. (Which is also the same technology that allows JBT Marel to juice over 75 % of the world’s citrus, thanks to its industrial grade juicers.) The big difference lies in the size: the 1800 model features a smaller countertop footprint that will save retailers on labour and space, whether they are a grocery store, juice bar, hotel, resort, or coffee shop.
The Fresh’n Squeeze® 1800’s advanced whole fruit extraction process delivers fresh, flavourful juice by instantly separating juice from peel and seeds to preserve its integrity. This fresh citrus juice solution maximises juice yield by up to 50 % per fruit compared to traditional cut-and-press technology. It can process up to 50 oz of juice per minute while preserving natural taste and nutrients, ultimately enhancing profitability for a higher return on investment. This opens the door for food retailers and foodservice operators to consider it as a fresh differentiator for their business – as well as a source of additional revenue.
“Implementing Fresh’n Squeeze® juicers in-store has been linked to an 18 % increase in sales,” said Megan Dyer, Director of Key Accounts and Beverage at JBT Marel. “The fresh aroma of citrus and the health-focused connection to fresh juice create an experience that attracts customers and encourages them to purchase. It’s a win-win for shoppers looking for healthier options and food service retailers looking to broaden their offerings with fresh offerings, drive traffic to the perimeter, and strengthen their bottom line.”
The Fresh’n Squeeze® 1800 is capable of handling all types of citrus fruits without adjustment or additional juicing heads. This enables businesses such as hotels, restaurants, and coffee shops to diversify their menus with ease. It also allows for customisable pulp content for added versatility.
With its compact, sleek design, the Fresh’n Squeeze® 1800 is built to save valuable floor space while offering ease of use and long-term reliability. The machine’s minimal parts simplify disassembly and cleaning, which reduces maintenance. Engineered for durability, the Fresh’n Squeeze® 1800 is capable of withstanding high-volume use in both behind-the-counter prep and front-of-house self-serve settings.
Dörte Thiel, an expert in corporate communication, fruit processing and analytics from Duisburg (Germany), captivated the audience at the 9th International Speaker Slam in Wiesbaden (Germany) on September 12, 2025. In front of around 150 participants from 22 nations, she presented her expertise on corporate development and compellingly highlighted the numerous advantages of transparent communication as a key to success, especially for small and medium-sized enterprises (SMEs).
Thiel, the winner of the 9th International Speaker Slam amidst thunderous applause, posed the question of who the leaders in the fruit juice industry are. Her answer: mostly specialists who were promoted, independent business owners, or their partners and heirs. She illustrated that many are unaware of the “7 deadly sins of leadership” and often underestimate the immense thrust that innovative corporate governance through transparent communication can provide.
In her speech, Thiel emphasised the positive effects of transparency on employee performance and willingness, personnel costs, and profit growth. When people are involved in decisions and know the shared company goals, they are often more motivated, focused, and healthier. She argued that a company only functions optimally when all its “cogs” mesh together seamlessly. “A company works like clockwork; no matter how small or large a cog is, if they don’t mesh smoothly, the system doesn’t function,” said Thiel.
The expert, who has been active in industry and commerce for over 30 years, including more than 20 years in the fruit juice industry, supported her theses with practical examples from her extensive experience. She supports companies worldwide across the entire supply chain – from the farmer to the processing plant and through to the manufacturing of the final product – and knows the challenges facing SMEs.
Thiel made it clear that transparent communication not only improves the working atmosphere but also boosts innovation and competitiveness. She called on leaders to actively involve their employees in decision-making processes and to establish an open feedback culture. Only in this way, she argued, can the full potential of the workforce be realised.
With her innovative, all-round consulting approach, backed by a success guarantee, Dörte Thiel supports companies in optimising their internal communication and leaving the “deadly sins of leadership” behind. Her victory at the International Speaker Slam impressively confirmed her expertise and her ability to communicate complex topics in an understandable and inspiring manner.
New research shows that drinking 100 % fruit juice can enhance diet quality by providing essential nutrients like potassium, calcium, and vitamin C without added sugars
100 % fruit juice offers an accessible, affordable way to obtain vital nutrients, complementing whole fruit intake without replacing it
The study highlights the need for future dietary guidelines to consider economic access to healthy foods
If you sip a daily glass of 100 % fruit juice, you’re already on your way to having a healthier diet. That’s the conclusion of a new international study which revealed that people who drink fruit juice are more likely to achieve nutrition goals and score better for overall diet healthiness.
Conducted by experts from MS-Nutrition in France and the University of Washington, the research found that 100 % fruit juice provides essential vitamins and minerals without the added sugars or sweeteners found in many other drinks. Analysing data on more than 4000 participants from the National Health and Nutrition Examination Survey between 2017 and 2023, the study found that people who consume 100 % juice regularly tend to have healthier, more nutrient-rich diets.
Their meals contained higher levels of potassium, calcium, and vitamin C, while being lower in added sugars. Despite worries about calorie intakes, most people consume 100 % juice in moderation, well within the recommended limits set for balanced diets.
Writing in the journal, co-author Professor Adam Drewnowski from the University of Washington, said: “The diets of 100 % juice consumers were higher not only in total fruit but also in total vegetables, greens and beans, total fruits, whole fruits, whole grains, dairy, protein, and seafood and plant proteins. Significantly, diets of 100 % juice consumers were lower in added sugar, saturated fat, and sodium. That would suggest that 100 % fruit juice consumption is a marker or an indicator of healthier diets.”
Award-winning dietician Dr Carrie Ruxton, added: “These findings are encouraging and show that fruit juice doesn’t replace fruit in the diet, but complements it. Incorporating a glass of 100 % fruit juice into your daily routine is a simple yet effective way to improve nutrient intakes and support a healthier, more balanced diet. For those in lower-income groups, 100 % fruit juice can be an affordable way to access vital nutrients”.
The intensification of the fruit droppage is the main factor that led Fundecitrus (Citrus Defense Fund) to decrease the estimate for the 2025/26 season. The second report, released in early September, indicated that the production may reach 306.74 million 40.8 kg boxes in the citrus belt (São Paulo state and Triângulo Mineiro), 2.5 % less (or -7.86 million boxes) than that indicated in May.
The current report confirms that the fruit droppage is more critical than what had been projected previously. Some areas register losses that are close to 10 %, while others face a percentage up to 45 %. On average, the fruit droppage rate is at 22 %, two percentage points more than the initial forecast.
The Huanglongbing greening (citrus greening disease) hits 47.63 % of the citrus belt. The number of contaminated plants rose 7.4 % this year, reaching roughly 100 thousand (209 thousand were evaluated).
Ending stocks
Orange juice ending stocks (by June/26) may recover in the 2025/26 season, after four consecutive crops at very low volume.
CitrusBR (Brazilian Association of Citrus Exporters) released a report in early September about the 2024/25 season: inventories of frozen concentrate orange juice – FCOJ (66º Brix) totaled 146.3 thousand tons, 25.3 % more than in the previous crop. Although it is still low, the volume surprised players, since the fruit supply is scarce, leading orange prices to record levels and imposing difficulties for the industry to produce juice with good ratio. Both restricted quality and high values limited sales to the international market in the last season. According to data from Secex/Comexstat, the volume exported in 2024/25 was at 776.8 thousand tons, downing 22.6 % in relation to the crop before and the smallest since 1997, when the series has started.
Cepea calculations indicate that, due to the progress of the 2025/26 season and the improvement of the juice quality (since pear oranges will join the crushing), inventories may finish the season (June/26) close or higher than 200 thousand tons. If confirmed, it will be the first time in a half decade that the sector will leave the critical volume behind (below 150 thousand tons). However, in order for inventories to reach this level, the consumption needs to return to volumes before 2024/25, the juice productivity needs to be on the average over the last five crops (278 40.8-kg boxes per juice ton) and the industry needs to process at least 260 million boxes.
Sponsored Post – The juice industry places high demands on hygiene and product safety. Ziemann Holvrieka develops tanks and systems that enable aseptic storage and efficient transportation of fruit juices by ship.
Ziemann Holvrieka builds on more than 170 years of experience in tanks and process technology for the liquid food industry. The company’s product portfolio includes juice tanks for direct and concentrate production, automation systems, CIP systems and cooling. The turnkey projects encompass management, planning, design, construction, manufacture, delivery, installation and commissioning. To adapt the solutions to the respective product and process, the company engineers create 2D & 3D drawings and AutoCAD P&ID plans. The components are manufactured in the factory or on site and provided with protective coatings. This combination of tank design and process technology forms the basis for the storage, processing and transportation of juice.
Tanks, storage and automation
Cylindrical storage tanks combine hygienic design with easy cleaning. They meet international hygiene standards such as EHEDG (European Hygienic Equipment Design Group) and 3-A Sanitary, thus ensuring product quality. Where longer storage periods are required, Ziemann Holvrieka relies on aseptic systems, where pasteurised juice is stored in a nitrogen atmosphere, eliminating microbiological risks. A slight overpressure ensures that no foreign substances can penetrate the system, enabling the raw juice to remain stable for months until it is further processed.
Automated storage terminals with CIP and SIP systems ensure safe processes and help staff comply with aseptic standards.
Modular systems for transportation
For overseas transportation, the company offers modular systems that can be integrated into new or existing freighters. These systems include stainless steel tanks, pumps, valves, cooling, piping and control technology. The modules can also be used in port facilities as buffer or transshipment storage.
Here are two examples of juice transport ships: The MV Juice Express sails between Costa Rica and Florida. It has twelve aseptic tanks, each holding between 182,000 and 356,000 litres. These tanks replace more than 2,000 truck journeys per year, significantly reducing atmospheric emissions. The MV Citrus Vita Brasil transports 27,000 cubic metres of juice in 15 tanks, eight of which are designed for direct juice, while the other seven can also hold concentrate. A dual pipe system, nitrogen atmosphere, automatic cooling and emergency power supply ensure quality, even on long journeys.
More information about Ziemann Holvrieka’s juice solutions will be available at booth C2-202 at the Munich drinktec trade fair (September 15-19).
The volume of oranges of the 2025/26 season sent to industrial crushing activities started to be intensified in late August. As for new contracts of fruits to the industry, the pace has increased, but it still limited, since both purchasers and sellers are expecting a better definition of market conditions.
It is worth noting that the production of the 2025/26 crop is late, due to the second blossoming. Thus, the availability of fruits may be higher in September/October. Moreover, prices paid in 2024 were high, leading many producers to make cash flow and, now, they can wait for better trading opportunities.
As for the industry, inventories built at the beginning of the season have still not reached a satisfactory standard, due to high limonin and low ratio of some batches. These characteristics have limited the attractiveness of the Brazilian orange juice for purchasers from abroad, who still look for high-quality product. As a result, the industry has boosted the demand for high-quality fruits.
In natura market
The warm weather in the Southeastern region in Brazil boosted the demand in the in natura market. Expectations are that, due to the proximity of the end of the winter in Brazil and higher temperatures, the demand may remain firm.
Arla Foods Ingredients demonstrated how South American brands can use its Lacprodan® and Nutrilac® ProteinBoost whey proteins to create protein-enriched, ready-to-drink juice-style beverages.
The South American functional beverages market is expected to achieve a CAGR of 8.75 % between 2025 and 2030. Health trends are driving consumer demand for drinks with additional wellness benefits as well as great taste.1 This is reflected in the growing popularity of functional beverages with protein and energy claims.1
A new Arla Foods Ingredients survey of 4,000 consumers in Argentina, Brazil, Chile, and Colombia found that great taste, naturalness, and high protein content were their primary considerations when purchasing food.2 When asked which products they would like to contain more protein, 31 % overall – and 40 % in Brazil – cited juices.
At the Softdrinks Tech event in São Paulo, Brazil, Arla Foods Ingredients highlighted how manufacturers can meet these needs using its Lacprodan® and Nutrilac® ProteinBoost solutions. These whey proteins enable the creation of refreshing, protein-enriched juice-style drinks with satiety benefits and great taste. Rich in all the essential amino acids, they deliver up to 6 % (15 g per 250 ml) protein, and allow on-pack protein health and nutrition claims.
Lacprodan® clear whey protein isolates allow beverage, performance, and health brands to develop a clear, refreshing juice-style protein drink without the milky flavour of traditional ready-to-drink beverages. Fat-free and with only four ingredients, Lacprodan® supports clean labels and zero-fat claims. It can be produced using UHT treatment, without homogenisation.
Nutrilac® ProteinBoost whey protein offers pleasant viscosity and creamy mouthfeel, enabling dairies to innovate with refreshing products such as protein smoothies. It also supports low or zero-fat claims, increasing its appeal to health-conscious consumers. Made with patented microparticulation technology, Nutrilac® ProteinBoost enables smooth protein addition with no technical challenges, requiring only heat treatment pasteurisation with homogenisation.
Easy to integrate into existing production lines, Arla Foods Ingredients’ whey protein solutions are ideal for a variety of applications and markets, such as:
A nutritious, on-the-go boost for children
A refreshing post-workout recovery drink
A fortified breakfast juice for health-conscious consumers
A nourishing drink for older consumers or patients with additional protein needs
Facundo Martin Cozzi, Application Project Manager, South America at Arla Foods Ingredients, said: “South American consumers are increasingly seeking juice-style drink alternatives that combine natural ingredients, excellent taste, and refreshment with protein benefits such as satiety. Lacprodan® enables brands to combine the familiar taste of juice and the advantages of high-quality, clear whey protein isolates. For dairies, Nutrilac® ProteinBoost allows for innovation with refreshing juice-style drinks boasting superb mouthfeel and creaminess. Our solutions are also easy to use, providing an accessible way for manufacturers to develop their product lines, increase sales, and capture market share in a fast-growing segment.”
1Mordor Intelligence, ‘South America Functional Beverage Market & Share Analysis – Growth Trends & Forecasts (2025-2030), 2025 2‘Consumers in South America – Thoughts on Food and Whey Protein’ (Online quantitative survey by Arla Foods Ingredients, distributed by Lindberg International), 2025
The new orange juice blend delivers the fresh orange taste families love at a more affordable price point
Tropicana has introduced Tropicana Essentials, a new orange juice blend designed to ease the everyday hustle at a more affordable price point compared to premium orange juices.
Made with a blend of orange, apple and pear juices, Tropicana Essentials is a good source of antioxidant vitamins C and E, calcium and vitamin D and contains no added sugar. The fruit juice is available in three varieties – Orange Blend (No Pulp), Orange Blend (Some Pulp) and Orange Mango Blend (No Pulp).
“Back-to-school season can feel like a marathon, and Tropicana Essentials is exactly what families need to start the morning strong,” said Tina Lambert, chief marketing officer at Tropicana Brands Group. “Tropicana has always been committed to making great-tasting juice accessible to everyone. Tropicana Essentials continues that tradition with a nutritious, delicious, fresh taste at a more affordable price point.”
Tropicana Essentials is available now at major retailers in the US, including Target, Kroger, Albertsons and more, at a suggested retail price of USD 3.89 for a 46-fluid-ounce bottle.
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• Refurbished KHS Aseptic Filling Line – Fully overhauled in 2021, this aseptic solution meets the highest standards for safe and hygienic filling. Ideally suited for juice, soft drink, and mineral water producers who prioritize quality and efficiency.
(Photo: Dome Auctions B.V.)(Photo: Dome Auctions B.V.)
(Photo: Dome Auctions B.V.)
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U.S. Food and Drug Administration Commissioner Dr. Marty Makary, M.D., M.P.H., and U.S. Secretary of Agriculture Brooke L. Rollins announced plans to support American citrus growers and cut bureaucratic barriers by proposing an update to the standard of identity (SOI) for pasteurised orange juice. This „America First“ action will end a 60-year-old rule that hurts domestic farmers and forces reliance on foreign imports. The FDA expects this change is unlikely to affect the taste of pasteurised orange juice.
The FDA’s proposed rule would reduce the minimum required Brix level in pasteurised orange juice from 10.5 percent to 10 percent, better reflecting the natural Brix level of American oranges. The rule change is estimated to save orange juice manufacturers more than $50 million per year and would reduce reliance on the use of imported oranges for “not from concentrate” pasteurised orange juice products in order to meet the required Brix level.
July ended with good news for the Brazilian citrus sector. The government from the United States decided to exclude the national orange juice from the tariff hike, bringing a relief for the sector. The US market is dependent on the OJ from Brazil, which is responsible for circa 60 % of the total volume consumed in the United States.
The steep decrease in the US juice output over the last years, especially in Florida, reinforced the vulnerability of the US production chain. In this context, the 50 % tariff could lead to product scarcity, inflationary shocks and logistics disruptions, which led to the exclusion of the OJ from the list of products affected by the new tariff.
For Brazil, the exclusion represents the preservation of the competitiveness in its most important market and avoids income loss.
In general, this scenario may lead players to close new contracts involving 2025/26 oranges again, bringing liquidity to the market.
The blood pressure lowering effect of nitrate-rich beetroot juice in older people may be due to specific changes in their oral microbiome, according to the largest study of its kind.
Researchers at the University of Exeter conducted the study, published in the journal Free Radical Biology and Medicine, comparing responses between a group of older adults to that of younger adults. Previous research has shown that a high nitrate diet can reduce blood pressure, which can help reduce risk of heart disease.
Nitrate is crucial to the body and is consumed as a natural part of a vegetable-rich diet. When the older adults drank a concentrated beetroot juice ‘shot’ twice a day for two weeks*, their blood pressure decreased – an effect not seen in the younger group.
The new study, funded by a BBSRC Industrial Partnership Award, provides evidence that this outcome was likely caused by the suppression of potentially harmful bacteria in the mouth. An imbalance between beneficial and harmful oral bacteria can decrease the conversion of nitrate (abundant in vegetable-rich diets) to nitric oxide. Nitric oxide is key to healthy functioning of the blood vessels, and therefore the regulation of blood pressure.
Study author Professor Anni Vanhatalo, of the University of Exeter, said: “We know that a nitrate-rich diet has health benefits, and older people produce less of their own nitric oxide as they age. They also tend to have higher blood pressure, which can be linked to cardiovascular complications like heart attack and stroke. Encouraging older adults to consume more nitrate-rich vegetables could have significant long term health benefits. The good news is that if you don’t like beetroot, there are many nitrate-rich alternatives like spinach, rocket, fennel, celery and kale.”
The study recruited 39 adults aged under 30, and 36 adults in their 60s and 70s through the NIHR Exeter Clinical Research Facility. The trial was supported by the Exeter Clinical Trials Unit. Each group spent two weeks taking regular doses of nitrate-rich beetroot juice and two weeks on a placebo version of the juice with nitrate stripped out. Each condition had a two week “wash out” period in between to reset. The team then used a bacterial gene sequencing method to analyse which bacteria were present in the mouth before and after each condition.
In both groups, the make-up of the oral microbiome changed significantly after drinking the nitrate-rich beetroot juice, but these changes differed between the younger and older age groups.
The older age group experienced a notable decrease in the mouth bacteria Prevotella after drinking the nitrate rich juice, and an increase in the growth of bacteria known to benefit health such as Neisseria. The older group had higher average blood pressure at the start of the study, which fell after taking the nitrate-rich beetroot juice, but not after taking the placebo supplement.
Co-author Professor Andy Jones, of the University of Exeter, said: “This study shows that nitrate-rich foods alter the oral microbiome in a way that could result in less inflammation, as well as a lowering of blood pressure in older people. This paves the way for larger studies to explore the influence of lifestyle factors and biological sex in how people respond to dietary nitrate supplementation.”
Dr Lee Beniston FRSB, Associate Director for Industry Partnerships and Collaborative Research and Development at BBSRC, said: “This research is a great example of how bioscience can help us better understand the complex links between diet, the microbiome and healthy ageing. By uncovering how dietary nitrate affects oral bacteria and blood pressure in older adults, the study opens up new opportunities for improving vascular health through nutrition. BBSRC is proud to have supported this innovative partnership between academic researchers and industry to advance knowledge with real-world benefits.”
The 2024/25 crop in Brazil finished officially in June 2025 with an aspect that is in the spotlight: the volume equivalent to concentrate juice (66º Brix) exported is the smallest of Secex series, but the revenue obtained with sales hit a record.
This scenario is related to the limited production of oranges in Brazil in the 2024/25 season, especially of high-quality fruits. Therefore, the industry had difficulties to produce juice that is compatible to the standards required by international consumers. The low supply of orange juice in the international market, in turn, boosted prices.
In the accumulated of the 2024/25 season (from July/24 to June/25), Brazil exported 776.78 thousand tons of juice, 22.7 % less than in the season before and the lowest since 1997, when the Secex series started.
Although the volume shipped had reduced sharply, high prices increased the income significantly. Comparing 2023/24 and 2024/25 crops, the income rose 28.4 %, totaling USD 3.48 billion, a record. If, on one hand, high values boosted the profitability, on the other, they limited the consumption, especially due to the low quality of the product.
2025/26 season
The expectation for the 2025/26 season is for shipments to regain pace, as inventories of high-quality juice increase and part of the demand from abroad is firm again, following the progress of the national production in the second semester of 2025.
Trump‘s tariffs
The 2024/25 finished with concerning limited exports, in a scenario of uncertainties about a full recovery of the international juice consumption. Some agents fear that the demand from abroad may not be firm again, due to the stagnation of the consumption and/or the still undefined effects of the tariff increase implemented by the Trump government on products from Brazil.
SIG has launched the first 1-liter aseptic carton packs made of SIG Terra Alu-free + Full barrier packaging material, which are now available on shelves. It is the world’s first full barrier packaging material for aseptic cartons without an aluminum layer, further reducing the already low carbon footprint of standard SIG carton packs.
Following the success of this packaging material innovation in the field of single-serve aseptic cartons, SIG is now expanding the alu-free option into the juice category and a multi-serve format for the first time. In a first step, ALDI will offer grape juice under its own brand Rio d’oro in this innovative packaging solution in parts of Germany, thereby reducing the carbon footprint of conventional multi-serve cartons by 29 %1. The products are produced and filled at the Italian beverage and food producer Quargentan, utilizing its existing SIG Midi 12 Aseptic filling machine with full performance.
1Result based on an independent ISO-compliant life-cycle assessment: https://api.sig.biz/media/kripylrs/lca_sig-terra-alu-free-plus-full-barrier-and-sig-terra-alu-free-plus-full-barrier-plus-forest-based-polymers-for-sig-midibloc-and-sig-midifit-germany.pdf
A groundbreaking new clinical trial reveals that people with type 2 diabetes can enjoy a glass of 100 % orange juice at breakfast without adversely affecting blood sugar levels.
The study, published in the international journal Nutrition and Diabetes, compares the effects of consuming whole oranges and fruit juice on blood sugar levels and insulin response, with surprising results.
Type 2 diabetes is a growing global health issue, affecting nearly 4.6 million people in the UK alone, with an estimated 1.3 million more potentially undiagnosed, according to Diabetes UK. Lifestyle factors, especially diet, play a critical role in managing and preventing this condition.
Conducted by scientists at the University of Hasselt in Belgium, the study involved normal-to-overweight adults with well-controlled type 2 diabetes. Participants consumed a standard high-carbohydrate breakfast on three separate occasions, each time paired with either whole orange pieces, a 250 ml glass of 100 % orange juice, or an orange-flavoured drink with added sugars.
Blood glucose and insulin levels were measured over four hours following each meal.
Lead researcher Dr. Kenneth Verboven explained: “We believed that the lowest blood glucose levels would be seen when someone ate fruit with breakfast while orange juice and a sugary drink would cause higher glucose levels. In fact, there were no differences. We think this was because most of the rise in blood glucose and insulin came from the bread eaten at our standard carbohydrate rich breakfast. The small amounts of sugars from the fruit or drinks were inconsequential.
“This doesn’t mean we recommend that people with diabetes should have drinks with added sugars at breakfast as these typically have no nutritional benefit. However, 100% orange juice is different as the sugars come directly from the fruit and it contains similar vitamins, minerals and bioactives to whole oranges. While fruit remains the healthiest addition to breakfast as it contains some fibre, a small daily glass of 100% fruit juice is a convenient alternative when fruit isn’t an option”.
A recent study from Ipsos commissioned by Swedish food tech company Picadeli found 86 % of Britain’s Gen Z adults fail to meet WHO guidelines for fruit and vegetable intake — incorporating a daily glass of 100 % fruit juice can help bridge this gap.
Pure orange juice and other 100 % fruit juices are classified as minimally processed, containing no added sugars, flavourings, or preservatives under both EU and UK law. Just one glass of orange juice provides over 80 % of the daily recommended intake of vitamin C, an essential nutrient that supports immunity and skin health.
Dr. Carrie Ruxton, award-winning nutritionist, commented: “With fruit intake alarmingly low across Europe, adding a small daily glass of fruit juice into your diet can be an easy way to make sure you consume important nutrients and vitamins. This study shows that you don’t need to avoid fruit juice if you have well-controlled diabetes and can instead benefit from the vitamins and minerals. Choosing a high fibre breakfast, such as oats or bran flakes, is a good way to help limit those blood sugar spikes”.
Collective Project, a Canadian cannabis beverage brand known for its bold flavour pairings, real fruit juices, and creative can design collaborations with emerging artists, has officially launched in the U.S. with direct-to-consumer shipping in 25 states.1
This major milestone follows Collective Project’s acquisition earlier this year by Organigram Global, Canada’s #1 cannabis company by market share. After a soft launch of its sparkling juice lineup in select states in Fall 2024, Collective Project built early excitement for its flavourful, fruit-forward beverages. The brand now expands to consumers across the country with full-scale e-commerce and the debut of its new sparkling lemonades – all crafted with real fruit juice, high-quality ingredients, and hemp-derived THC.
At Collective Project, every can is a canvas. Every beverage is a collaboration between the brand’s flavour creators and visual artists from around the world, transforming every product into a functional piece of art. Through this global creative platform, Collective Project brings together expressive design, great taste, and a modern way to enjoy cannabis.
“Collective Project is rooted in flavour and creativity,” said Megan McCrae, SVP, Corporate Strategy & International Growth, Organigram Global. “We’re proud to partner with artists from around the world to create cans that reflect the vibrant community behind our brand. And as the hemp-derived Delta-9 space grows, we see a real opportunity to offer consumers a modern, social alternative to alcohol – one that brings together great taste, thoughtful ingredients, and artistic expression.”
Sparkling juices
The sparkling juice lineup offers rich, effervescent flavours made with true-to-fruit blends for an unmatched full-body experience. Currently available in 4-packs (12oz cans):
Blood Orange, Yuzu & Vanilla (available in 5mg and 10mg THC)
Mango, Pineapple & Coconut (available in 5mg and 10mg THC)
Raspberry Vanilla (available in 10mg THC)
New: Sparkling lemonades
The sparkling lemonades offer a zesty, low-calorie, and low-sugar option that adds a bubbly twist to every celebration. Available in 4-packs (12oz cans):
Classic Lemonade (available in 5mg THC)
Raspberry Lemonade (available in 5mg THC)
Cherry Limeade (available in 5mg THC)
All beverages are made with high quality hemp-derived THC and are tested by independent third parties for consistency, quality, and compliance. With a variety of THC levels, there’s a dose for every kind of cannabis experience and lifestyle. Collective Project products are available for purchase by consumers 21+.
1Collective Project is now shipping to Arkansas, Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Maine, Minnesota, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Wisconsin, and Wyoming.
OptiCept Technologies has signed an agreement with one of Vietnam’s largest food companies to validate the CEPT® technology for juice extraction. The project includes a fee-based testing period during which the CEPT® application will be integrated into the customer’s production lines for pineapple and passion fruit juice.
This initiative marks an important step in OptiCept’s strategic expansion in Southeast Asia and strengthens the company’s position in the global juice segment. During the third quarter of 2025, an OPTICEPT® LJ7 unit is planned to be installed at the customer’s facility in Vietnam. The goal is to demonstrate the technology’s ability to increase extraction yield and improve product quality.
“We see great opportunities in the region, and this collaboration confirms our ambition to grow in the Southeast Asian market. We already have very strong results for pineapple and see significant potential in passion fruit as well, which is a more technically challenging raw material. Taking these results from lab scale to industrial scale is an important step forward,” says Thomas Lundqvist, CEO of OptiCept Technologies.
Welch’s, an iconic leader in the fruit-based food and beverage industry in the US, celebrated the official opening of its new corporate headquarters at Reservoir Place, owned by BXP, in Waltham, Massachusetts. The move marks a pivotal moment in the company’s 150-year history, reinforcing an enduring commitment to quality and innovation while investing in strategic growth to support the next chapter of the company’s continued evolution.
“The official opening of our new headquarters marks an exciting milestone in our Welch’s journey,” said Trevor Bynum, President and Chief Executive Officer of Welch’s and National Grape Cooperative. “As we enter our next phase of growth, this new space in the dynamic business community of Waltham provides the ideal environment for our teams to thrive and reach our ambitious goals.”
A grand opening and ribbon-cutting ceremony was held on June 17 to celebrate the occasion, featuring inspiring remarks from Bynum, Waltham Mayor Jeanette McCarthy, as well as a number of other notable local officials including City Councilors Bill Hanley, Kathleen McMenimen, Sean Durkee, and Councilor at Large Carlos Vidal. Guests also enjoyed a spread of the latest innovations across Welch’s Sparkling and new ZERO beverage lines, plus refreshments from local favourites Muddy Water Coffee Food Truck and Kane’s Donuts.
“We’re proud to welcome Welch’s to Reservoir Place and to the BXP community,” said Patrick Mulvihill, Senior Vice President of Leasing for BXP’s Boston region. “It’s exciting to see such a historic yet forward-looking brand bring its next chapter to life here in Waltham, and we look forward to Welch’s continued success in our thriving business district.”
Located at 1601 Trapelo Road, the 60,000 square-foot facility was designed in partnership with SGA, and project managed by A/E/C solutions, featuring new and modern lab space, open collaboration spaces, and modern amenities while offering strategic visibility and accessibility off I-95. The move to Waltham reflects Welch’s commitment to providing a dynamic environment that supports current employees, attracts top talent, and creates new opportunities for the company and its workforce. More than a change of address, the new headquarters enhances operational efficiency and brings Welch’s vibrant brand identity to life.
Welch’s is thrilled to welcome its 200 corporate employees into the new space that will power the next chapter of the company’s historic legacy.
Tropicana, one of the most popular juice brands in the world, has expanded its range with the launch of two of its best sellers in smaller serve cartons in the UK market.
Voted the number one orange juice vs other leading brands in the UK, Tropicana original orange juice is now available, in two varieties – with pulp and without pulp, in a smaller portion carton for the first time. With this 500 ml beverage carton, Tropicana offers more options for consumers to experience its ‘as fresh as from the fruit’ signature taste in an increasingly diverse market.
A key trend in the UK is a progressively ageing population that is creating a shift to more households with older adults and fewer children.
„Now with our best-selling orange juice in 500 ml cartons we have created accessibility for even more UK households to enjoy the great taste, quality and refreshment of Tropicana orange juice at breakfast. This smaller format pack is designed for smaller households such as empty nesters and retirees for whom the larger pack formats of Orange Smooth and Orange Original may not meet their needs. It also allows more price sensitive shoppers to buy into the branded category in light of price inflation, putting Tropicana on breakfast tables in more household demographics.“, says Nikolaos Kokidis, Packaging Procurement Lead Europe, Tropicana.
Consistency in quality
UK consumers also ranked Tropicana highest on fruitiness, real orange flavour, and freshly squeezed taste3 and the consistency in quality is reflected in the choice of cartons for these new product presentations.
„Opting for the Pure-Pak® carton gives the brand range consistency on the shelves along with our standard carton pack and bulk formats,” adds Nikolaos Kokidis. Consumers are familiar with Tropicana as a leading juice brand in cartons for the UK market.
Cartons are fully recyclable in the UK and with new Simpler Recycling legislation from the Department for Environmental, Food & Rural Affairs4 (DEFRA) mandating liquid carton collections at household kerbside from March 2026, consumers can be confident their waste carton reaches a recycling facility.
1The New Fieldwork Company – May 2023 2Attitudes towards Healthy Eating – UK – 2024 – Mintel 3UK CATA CLT – April 2023 4Simpler recycling: workplace recycling in England – GOV.UK
After Fundecitrus (Citrus Defense Fund) released the estimate in May – of a higher orange output than what was expected by agents, at 314.6 million 40.8-kg boxes, – the sector was waiting for a better definition of contracts between the industry and producers to deliver 2025/26 fruits. However, contracts are likely to be closed only from mid-June on.
As the production may be concentrated in the second blossoming, the harvesting can be intensified only after July. Therefore, for now, the small volume of fruits that the industry has been receiving and/or may receive in the coming weeks refers to previous contracts or to fruits traded in the spot market. In this scenario, prices of the orange delivered at the industry registered slight changes in May.
Concerning fruits that have been delivered to the industry, players say that they have shown better quality – which means that a smaller volume of oranges has been necessary to produce juice. This positive scenario, in general, is related to weather conditions, which favored the production.
Sponsored Post – The global food and beverage industry is one of the most dynamic and fastest-growing sectors, holding an importance in many countries. However, the industry is also characterised by intense competition, price pressure, numerous product innovations, and ever shorter product life cycles. As a result, manufacturers are continuously investing in high-performance technologies to increase efficiency, flexibility and sustainable production and packaging processes- driving a high demand for machines.
Digitalisation efforts are centred on generating added value from data (Photo: Yontex)
For juice manufacturers, the requirements are clear: product safety, efficient processing technologies, maximum yield, optimal utilisation of raw materials (including all by-products), and futureproofing of operations. drinktec 2025, taking place from 15 to 19 September in Munich, presents a unique opportunity for producers of fruit juice products to explore cutting-edge technologies and forward-looking solutions tailored to their production needs. Across eleven halls at Messe München, every step of the supply chain will be represented. A major strength of this world-leading trade fair for the beverage and liquid food industry is the presence of all key technology providers and solution experts involved in the manufacture and processing of beverages.
Under the central theme “Circularity & Resource Management”, drinktec 2025 will delve into efficient resource utilisation across the entire value chain. Opportunities within the industry range from the use of bio-based raw materials and circular solutions at every stage of the beverage and liquid food production process, to the reuse of production by-products and other residual materials. Solutions such as material recovery, energy efficiency, and closed-loop systems – often developed in collaboration with other industries – are set to provide new momentum towards economically viable and sustainable production strategies for juice manufacturers.
Particular innovation is anticipated from solution providers focusing on novel approaches to by-product valorisation, offering new uses for materials not directly employed in juice production. Notably, the extraction of proteins from pomace is increasingly viewed as a promising opportunity for the future.
Juice producers will also benefit from the show’s focus topic “Lifestyle & Health”, which highlights forward-thinking beverage concepts. The strong presence of ingredient suppliers in hall C3 underscores the continued importance of flavour diversity and innovative beverage formulations. Market insights further support expectations for new product developments, revealing a global trend among consumers towards wellbeing and health-conscious lifestyles.
In-depth data insights will be available through “Data2Value”, the third thematic focus of the drinktec programme, offering juice manufacturers a comprehensive toolkit for optimisation across the entire production chain. Digitalisation efforts are centred on generating added value from data: analysing machine and process data can improve resource efficiency, minimise production downtimes, and enhance operational flexibility. Leveraging data ultimately delivers tangible benefits – increased efficiency, improved product safety, higher equipment availability and performance, and greater transparency throughout manufacturing and packaging processes.
The US has imposed 10 % tariffs on Brazilian orange juice exports, while the majority of Mexican orange juice exports are likely to be USMCA compliant and therefore tariff-exempt.
This scenario creates opportunities and threats for orange juice exporters in both countries. On the one hand, burdened with a 10 % tariff, Brazilian exporters’ share of the US orange juice market could be under threat from tariff-free Mexican exporters.
On the other hand, if demand for Mexican orange juice soars among US importers as a result of US tariffs making Brazilian orange juice exports more expensive, then a greater percentage of total Mexican orange juice production could be redirected away from the domestic market and into the US. This would reduce Mexico’s domestic supply, which could result in increased prices for domestic orange juice consumers, says GlobalData, a leading data and analytics company.
Rory Gopsill, Senior Consumer Analyst at GlobalData, comments: “Avoiding price inflation is likely to be a priority for the Mexican Government as well as domestic orange juice brands and retailers, because Mexican consumers are already under financial pressure.”
According to GlobalData’s Q1 2025 Global Consumer survey, 56 % of Mexican consumers are extremely or quite concerned about their personal financial situation, and 60 % are extremely or quite concerned about the impact of the cost-of-living crisis on their financial situation. Moreover, 47 % of Mexicans are switching to cheaper brand alternatives to deal with rising prices, and 38 % are switching to cheaper retailers. Mexican orange juice brands and the retailers selling them will be wary of increasing prices for these reasons.
However, greater collaboration between Brazil and Mexico could result in controlling the balance of trade between the two countries’ US orange juice exports, and partially avoid the US tariffs.
Annually, the US consumes a greater volume of juice than any other country in the world. In 2024, the US consumed 5.3 billion litres of juice, considerably more than the runner-up, China, which consumed 1.4 billion litres in the same year, according to GlobalData’s Segment Insights Database, accessed May 2025. Figures from the Observatory of Economic Complexity, accessed May 2025, confirmed that the US exported $633 million worth of fruit juice in 2023 and imported $3.44 billion in the same year. As these figures demonstrate, the US is heavily reliant on fruit juice imports to meet domestic demand, especially orange juice, which is the most consumed fruit juice in the US, according to the USDA.
Brazil is the largest exporter of orange juice to the US, sourcing 75 % ($570 million) of the US’ non-frozen/spirited/fermented orange juice in 2023, and 44 % ($203 million) of the US’ frozen non-fermented/spirited orange juice in 2023. For Mexico, these figures were 16 % and 49 % respectively, making it the second largest exporter of orange juice to the US, according to The Observatory of Economic Complexity, accessed May 2025.
A potential solution to the challenges confronting both Brazil’s and Mexico’s orange juice exports to the US could be for Brazil to sell more orange juice to Mexican producers, who could then use it to produce juice blends that are exported to US markets. This is because, according to Fresh Plaza (2025), 60 % of juice blends can originate from third countries and still be USMCA compliant.
A product is more likely to be USMCA compliant if it is manufactured in the US, Mexico, or Canada, and made of materials sourced in these three countries. Mexico devoted more hectares to orange cultivation than any other country (except for India, Brazil, and China) in 2024, according to GlobalData’s Crop Area Production and Yield database. It would make sense for Mexican manufacturers to convert home grown oranges into orange juice for domestic consumption to maximise supply chain and administrative efficiencies.
Gopsill adds: “Brazilian exporters could mitigate losses in their share of the US import market by increasing the volumes of orange juice they sell to Mexican producers. Simultaneously, Mexican producers could use the Brazilian oranges to produce USMCA compliant orange juice and sell it to the US without burning through domestic orange juice supplies and increasing domestic orange juice prices, which would be a positive result for both nations.”
Raw Generation, a leading cold-pressed juice and nutrition brand in the US, announced Little Sippers, a new line of nutritionist-designed cold-pressed juices made just for kids. Each weekly set includes juices with 40 raw fruits and vegetables, offering a delicious and nutritious variety. It allows parents an easy and fun way to incorporate essential nutrients into their kids’ diets, with no added sugars or artificial ingredients.
In the US, approximately two-thirds of children’s energy intake comes from ultra-processed foods, according to a recent study by JAMA. With this in mind, Little Sippers was created to combat the alarming rise in childhood obesity and nutritional deficiencies. Each 4-oz bottle contains naturally occurring vitamins and minerals while delivering hydration, antioxidants, and electrolytes without the ultra-processed ingredients in traditional juice boxes. The weekly packs contain seven flavours – Red, Orange, Yellow, Green, Blue, Purple, and Pink – allowing children to enjoy a rainbow of fruits and vegetables and give parents peace of mind knowing their child is getting real, whole foods and unprocessed nutrition.
Unlike shelf-stable juices that are heavily processed and stripped of real nutritional value, Little Sippers are 100 % raw and cold-pressed to preserve every possible nutrient. Every bottle is free of the questionable “natural flavours” and gluten-, soy-, and dairy-free. Like Raw Generation juices, Little Sippers ship frozen for optimal freshness and convenience, and arrive within 1-3 business days. They are available in supply options of 4-week (28 bottles for USD 99.99) and 8-week (56 bottles for USD 159.99). Little Sippers are meant to be enjoyed daily, offering children a fun way to supplement their diet and get a wide variety of fruits and vegetables – 40 to be exact!
The new crop estimate released by Fundecitrus (Citrus Defense Fund) in May indicates that the orange production in the citrus belt in São Paulo and in Triângulo Mineiro and in the southwest of Minas Gerais is likely to total 314.6 million 40.8-kg boxes in 2025/26, a sharp rise of 36.2 % compared to the crop before. This increase brings a relief for the sector, especially because of the current scenario of limited orange juice stocks. By July/25, the volume in stock would be below the level that is considered strategic.
In case processing activities follow the harvesting increase at the same proportion, inventories by July 2026 are likely to be close to a safer volume to supply the global market. As a result, prices paid to producers, which hit records in the crop before (especially in October 2024), may not remain at the same levels. Thus, quotations are likely to continue above the historical average.
Among the aspects that justify the increase of the production estimate are the higher number of producing trees and the improvement of the weather during the cycle. Fundecitrus says that the number of producing trees upped 7.5 % compared to the previous season, changing from 169.9 million to 182.7 million trees.
Raw Generation, a leading cold-pressed juice and nutrition brand in the U.S., announced Little Sippers, a new line of nutritionist-designed cold-pressed juices made just for kids. Each weekly set includes juices with 40 raw fruits and vegetables, offering a delicious and nutritious variety. It allows parents an easy and fun way to incorporate essential nutrients into their kids’ diets, with no added sugars or artificial ingredients.
In the U.S., approximately two-thirds of children’s energy intake comes from ultra-processed foods, according to a recent study by JAMA. With this in mind, Little Sippers was created to combat the alarming rise in childhood obesity and nutritional deficiencies. Each 4-oz bottle contains naturally occurring vitamins and minerals while delivering hydration, antioxidants, and electrolytes without the ultra-processed ingredients in traditional juice boxes. The weekly packs contain seven flavours – Red, Orange, Yellow, Green, Blue, Purple, and Pink – allowing children to enjoy a rainbow of fruits and vegetables and give parents peace of mind knowing their child is getting real, whole foods and unprocessed nutrition.
Unlike shelf-stable juices that are heavily processed and stripped of real nutritional value, Little Sippers are 100 % raw and cold-pressed to preserve every possible nutrient. Every bottle is free of the questionable “natural flavours” and gluten-, soy-, and dairy-free. Like Raw Generation juices, Little Sippers ship frozen for optimal freshness and convenience, and arrive within 1-3 business days. They are available in supply options of 4-week (28 bottles for USD 99.99) and 8-week (56 bottles for USD 159.99). Little Sippers are meant to be enjoyed daily, offering children a fun way to supplement their diet and get a wide variety of fruits and vegetables – 40 to be exact!
Simply Spiked® is turning up the heat for 21+ fans with the launch of its new Simply Spiked® Tropical Variety Pack – a lively new addition to the brand’s popular lineup of ready to drink offerings with 5 % real fruit juice that is squeezed then concentrated.
Inspired by the tropical flavours that fans love, this new pack delivers a juicy escape with 5 % real fruit juice that is squeezed then concentrated, 5 % ABV, and just the right touch of carbonation. The Simply Spiked Tropical Variety Pack introduces two brand-new pineapple-forward flavours:
Signature Pineapple: The bright, juicy pineapple taste is a fresh wave of new flavour sending your taste buds on a one-way trip to the tropics.
Mango Pineapple: Dive into ripe, juicy mango flavor with a splash of pineapple. This exotic blend of refreshingly tasty and sweetly satisfying flavours will have you on island time in no time.
As a bonus, Simply Spiked is giving its beloved Lemonade Variety Pack a flavour remix with the addition of Raspberry Lemonade, making its official debut in the lineup in time for summer, offering fans even more choices for summer refreshments.
Simply Spiked Tropical is available in the US in 12-packs of 12-oz cans starting this spring and Simply Spiked Raspberry Lemonade can be found in the Simply Spiked Lemonade Variety Pack.
As processing companies reduced the pace of activities of oranges in early April, part of units was then focused on crushing the tahiti lime. According to players surveyed by Cepea, this scenario helps to flow non-standard fruits to processing activities, reducing the volume in the in natura market.
Due to the higher demand from the industry, quotations were firm. In the first three months of 2025, prices paid by the industry for the tahiti lime averaged BRL 25.06 per 40.8-kg box, 55 % above that in the same period last year and the highest considering the first quarter since 2019 (BRL 29.95/box), in real terms (IGP-DI March/25).
From April 7-10, the price average of the fruit delivered at the industry was at BRL 26.00 per box, upping 13.04 % compared to that verified in the last week of March. This scenario ends up keeping the price level close to BRL 30/box in the in natura market. Tahiti lime prices are at BRL 29.22 per 27.2-kg box between April 7 and 10, downing 2.2 % compared to the week before.
Fundecitrus (Citrus Defense Fund) released its report of the 2024/25 season on April 10, indicating that the citrus belt (São Paulo and Triângulo Mineiro) harvested 230.87 million 40.8-kg boxes, for a decrease of 0.65 % (or 1.51 million boxes) in relation to the first estimate (May/24), but upping 1.03 % (or 2.35 million boxes) compared to that projected in February/25. In relation to the previous crop, the decrease is by 24.85 %.
Maison Perrier introduced Maison Perrier Chic, the brand’s first-ever line of premium flavoured sparkling beverages that reimagines classic cocktails into non-alcoholic delights. Blending fan-favourite flavours with Maison Perrier signature grand bubbles, Chic offers a refreshing twist on French sophistication – no spirits needed.
Crafted in collaboration with a distinguished French bartender from one of the World’s 50 Best Bars, Chic mixes real fruit juice and natural flavours with the iconic grand bubbles of Maison Perrier, adding a splash of French flair to your sip. Whether unwinding after a long day, hosting a chic soiree, or savouring a stylish nightcap, Chic delivers an elevated cocktail-inspired experience in every can.
For only 30 calories or less per can, Maison Perrier Chic serves up four flirty flavours inspired by classic libations:
Daiqui’red Flavoured Sparkling Beverage, a twist on the beloved frozen classic, the Daiquiri, with vibrant tart fruit and sparkling bubbles.
Peach Spritzer Flavoured Sparkling Beverage, a juicy peach delight with a crisp finish puts an effortlessly chic spin on a Bellini.
Piña Fizz Flavoured Sparkling Beverage, reminiscent of the fan favourite Piña Colada, a coconut and pineapple fusion of flavours that transports tastebuds to paradise.
Citrus Fizz Flavoured Sparkling Beverage, a reimagined take on French 75. Bright, zesty lemon flavour and a crisp bubbly finish.
Maison Perrier Chic Citrus Fizz Flavoured Sparkling Beverage will be exclusively available at Whole Foods, while the other irresistible flavours will soon grace retailers in the U.S., including Amazon, beginning this April. With an MSRP of USD 5.99 for a 4-can pack, it’s the perfect opportunity to indulge in a little sophistication.
Döhler North America is expanding its presence with the strategic acquisition of Premier Juices, strengthening its offerings in natural fruit-based products and solutions. This move further enhances Döhler’s ability to support its growing customer base across the beverage, food, and life science & nutrition industries with a broader portfolio of products and services. It also reinforces Döhler’s position as the leading science-based and technology-driven natural ingredients platform shaping the future of nutrition and longevity.
Enhancing capabilities to benefit customers
Döhler North America’s portfolio includes natural flavours, colours, and health ingredients, along with a wide range of plant-based products, ingredient systems, and end-to-end solutions. Premier Juices’ expertise and portfolio of fruit products – including lemon, lime, mango, passion fruit, pineapple, guava, cranberry, grapefruit, apple and more, enhance Döhler’s established leadership in the market and the ability to deliver a broader and more comprehensive offering.
By integrating Premier Juices’ blending, packaging and quality control solutions, Döhler North America expands its capabilities with tailored formats for the food, beverage and life science & nutrition industries, as well as foodservice and private label businesses.
With access to an enriched product portfolio, enhanced warehousing, and superior technical support, customers now have greater opportunities to develop successful products and unlock new market potential.
A strategic step in U.S. market expansion
This acquisition further solidifies the market presence of Döhler North America by adding strategic operations in Delaware – a key logistics hub improving supply chain efficiency. With optimised distribution networks, Döhler North America is positioned to provide even greater service reliability and flexibility to customers across the region.
With this expansion, Döhler North America reaffirms its commitment to developing and delivering natural products and integrated solutions that meet customer needs and evolve with consumer preferences.
Riedel, a leading juice producer in the Netherlands, continues to drive innovation in sustainable packaging by transitioning its Van de Boom syrup range from metal cans into SIG carton packs made of the packaging material SIG Terra Forest-based polymers. 95 % of this SIG carton packaging material is forest-based – including polymers linked to forest-based renewable materials via a mass balance system.
All three key raw materials of the packaging material come from certified responsible sources via mass-balance systems: paperboard is from FSC™-certified forests and other controlled sources; forest-based renewable polymers are certified according to ISCC PLUS; and an ultra-thin layer of aluminum which protects against light and oxygen is covered by ASI (Aluminium Stewardship Initiative) certification. It reduces the already low carbon footprint of standard SIG packaging material further by up to – 43 %1, as a result of the substitution of fossil polymers with mass-balanced forest-based polymers made from tall oil – a by-product of paper manufacturing. They are a move away from conventional fossil-based polymers.
Compared to other packaging substrates, e.g. made purely from metal or plastic, SIG carton packs offer a best-in-class carbon footprint based on their high share of renewable raw materials and their light weight2.
The move from cans to carton underscores Riedel’s strong commitment to reducing its environmental footprint by progressively converting the majority of its portfolio into SIG carton packs. Beyond the packaging evolution, Riedel ensures that its fruit syrups maintain their exceptional quality. The syrups contain 85 % fruit – according to Riedel the highest fruit content in the Dutch syrup market. Now, with no added sugars, they offer a healthier choice for consumers. In addition to the fruit syrups, Riedel is introducing unique green iced tea syrups in two fruity flavours in aseptic cartons, boasting reduced sugar content and fewer calories.
Riedel’s journey toward more sustainable packaging began in 2018 with the move of CoolBest and Appelsientje into SIG carton packs made of SIG Terra Forest-based polymers packaging material. This milestone laid the foundation for expanding the use of more sustainable packaging materials across its portfolio in the following years. In 2022, Riedel demonstrated bold leadership by replacing small PET bottles with SIG Smile carton packs, achieving a remarkable 75 % reduction in CO2 emissions3.
“At Riedel, we believe that every step toward a more sustainable and healthier future counts. Transitioning our Van de Boom syrup range to carton packs with SIG’s innovative packing material not only allows us to significantly reduce our environmental impact but also enables us to offer healthier choices for consumers. With our new low-calorie syrups containing less sugar, we continue to provide high-quality products that align with evolving consumer preferences.”, said Julie van Bergen, Brand Manager at Riedel.
The upward trend for tahiti lime values, which has been verified since carnaval in Brazil, was interrupted in late March. The price average for the tahiti lime in the last week of March was at BRL 29.60 per 27.2-kg box, for a decrease of 6.15 % compared to that in the week before.
Players surveyed by Cepea say that the decrease is related to the supply of small-sized fruits, which has been higher than expected for the in natura market. This scenario pushes away consumers at supermarkets.
High-quality fruits, in turn, have been mainly allocated to exports. The price average of shipped fruits is at BRL 40.00 per 27.2-kg box in late March, a level that has been observed since the beginning of the month and it is higher than in January (BRL 30.00/box) and in February (BRL 35.00/box).
Data from Comexstat indicate that, in 2024, the income obtained with exports of lemons totaled USD 196.15 million – that verified for mango (USD 350.3 million) continues the highest income among fruits that Brazil exports. It is worth noting that the income registered with exports of lemons in the partial of this year is already higher than that observed in January and February 2024.
Orange market
Due to the fact that early fruits were hitting the market in late March (such as westing, rubi and hamlin), values of in natura oranges dropped in São Paulo state. The price average for pear oranges in the last week of March was at BRL 98.51 per 40.8-kg box, downing 3.15% compared to that in the period before.
Califia Farms®, a leading, premium, plant-based beverage brand in the U.S., is turning on vacation mode with the launch of an all-new product line, Califia Farms Creamy Refreshers. Made with nearly 60 % less sugar than leading fruit juice beverages*, these new delights bring fans back to Califia’s fruity roots that began 15 years ago. Available in four refreshing flavours like Strawberry Creme and Key Lime Colada, each Refresher combines coconut cream with real juice to provide natural nourishment and Califia’s signature irresistible goodness.
“Over the last 15 years, Califia Farms has loved experimenting with the endless possibilities of plants. Creamy Refreshers is a perfect example of how that innovation unlocked something new, delicious, and fresh,” said Suzanne Ginestro, CMO, Califia Farms. “Today’s consumer embraces mindful indulgences and we’re proud to bring a new little sweet treat to retail shelves.”
Crafted with simple, plant-based ingredients, all four Refreshers have less sugar than leading competitors, are soy-free, gluten-free and have just the right amount of sweetness. Enjoyed best over ice, flavours include:
Strawberry Creme Refresher: Blends real strawberry juice with coconut cream for a smooth and refreshing delight at any time of day. 9 g of sugar per serving.
Key Lime Colada Refresher: A bright, refreshing blend of real key lime juice with smooth coconut cream for a satisfyingly creamy taste. 8 g of sugar per serving.
Piña Colada Refresher: Indulge in the classic and refreshing combination of real pineapple juice with coconut cream for a tropical, plant-based treat. 9 g of sugar per serving.
Orange Creme Refresher: A sweet, citrusy blend of real orange juice and smooth coconut cream for a perfectly balanced and nostalgic treat. 10 g of sugar per serving.
Refreshers first appeared at Expo West and have a MSRP of USD 5.99 and are available in the U.S. at Albertsons, Target, and Kroger.
The U.S. juice market is expected to reach 3.35B this year1 with 57 % of consumers purchasing juices in the past year, and nearly two-thirds drinking juice weekly.2 Gen Z and millennials purchase the most juice, as evidenced by the cascades of social media moments showing influencers’ fun beverages treats throughout the day. Additionally, as juice consumption rises, so do concerns around ingredients. In fact, sugar reduction claims are the most popular benefit among non-alcoholic beverage launches.3
About Califia Farms (pronounced “Cal-uh-FEE-ahh” like California) Califia Farms is on a mission to create a future where plants replace dairy, without compromise. Headquartered in Los Angeles, Califia produces innovative, healthy and great-tasting plant-based options. The brand’s wide range of plant milks, creamers, barista products, brewed-to-blend coffees, teas, and juices and are made using the highest-quality ingredients from whole food plant sources. Driven by shifting consumer demands for clean and sustainable products, Califia introduced hugely successful organic options with simple ingredients in 2023. The company continues to reduce its footprint, contributes to resilient agriculture and accelerates the circular economy, through actions like converting to 100 % recycled plastic in all its bottles and working with almond growers to plant organic crops. Founded in 2010, today Califia is one of the leading plant-based beverage brands in the U.S. and has on-the-ground operations in the U.K. with a brand presence in several other countries.
The low quality of orange juice and the limited demand due to high price levels have resulted in sharp price drops in the international market in this early 2025. The May/25 contract at ICE Futures dropped 20.6 % in the partial of March and 42.8 % in the accumulated of 2025, at 276.45 cents of dollar per pound on March 12.
Players surveyed by Cepea say that, in early March, the orange sugar/acid ratio was below the desirable for crushing activities. Moreover, the excess of limonin, due to a heterogeneous harvesting, has also been affecting the final product, since it increases the juice bitterness, reducing the acceptance of major consumers, such as the United States and the European Union.
Lower prices at ICE Futures contrast with the current scenario of orange juice stocks. CitrusBR released a report on March 10 indicating that inventories finished 2024 at 351,483 tons (converted to FCOJ), downing 24.2 % compared to 2023 and the lowest amount since the beginning of the series.
As for the domestic market, the low quality at this end-of-season period pressed down values paid by the industry.
Weather
The warm weather and the low volume of rainfall in São Paulo state since mid-February concerned citrus growers in early March. Many of them fear that the weather may affect both orange and tahiti lime in this end of the 2024/25 season and the citrus production in the next crop (2025/26).
The International Fruit and Vegetable Juice Association (IFU), in collaboration with MEYED – the Turkish Fruit Juice Industry Association, is excited to announce its upcoming Technical Workshop, scheduled for April 15, 2025, at the Point Hotel Barbaros in Istanbul.
Leading figures from renowned organizations have already confirmed their participation. Among the distinguished speakers are experts from Tentamus Chelab GmbH, Biosystems, R-Biopharm, SGF, Doehler, Citrosuco, Neotron, Ecosign GfL, Biomerieux, Vienna Technical University, AIJN, and the University of Catania.
About IFU Founded in 1949, the International Fruit and Vegetable Juice Association (IFU) is a global organization committed to advancing the science and technology behind fruit and vegetable juices and related products. As the official representative of the global juice industry, we unite over 300 members across the entire value chain, spanning 80 countries. IFU provides a platform for more than 2.000 industry professionals to exchange knowledge, stay at the forefront of the evolving juice sector, and foster collaboration.
Inspired by a time-honored Sicilian tradition, Sanpellegrino CIAO! features a unique blend of real fruit juices and a pinch of Sicilian salt
Sanpellegrino®, the iconic premium Italian sparkling beverage brand, is introducing its latest creation, Sanpellegrino CIAO! – a new line of flavoured sparkling waters with real fruit juices inspired by Italy’s zest for life.
Inspired by Sicily’s time-honored tradition of blending sparkling water with citrus juice and a touch of salt to enhance flavour, the new beverage line features four delicious flavours: Peach, Blood Orange, Lime, and Cherry. Each 11.15 fl. oz. can is expertly crafted with real fruit juices, a pinch of Sicilian salt, contains 10 calories or less, and has 0g added sugars.
CIAO! is the newest sparkling offering in the Sanpellegrino flavoured beverages portfolio, joining the renowned Sanpellegrino Italian Sparkling Drinks and Sanpellegrino Zero Grams Added Sugar Italian Sparkling Drinks portfolio. With the addition of CIAO!, Sanpellegrino builds on its legacy of crafting some of the world’s finest sparkling beverages.
Sanpellegrino CIAO! is now available at select retailers and will be popping up at retailers in the US beginning April 2025, with a suggested retail price of USD 5.99 for a 6-can pack.
Prices of oranges to the industry dropped significantly in late February, due to the low quality of fruits and to international decreases of orange juice quotations. From February 24-27, for instance, the price average was at BRL 74.29 per 40.8-kilo box, downing 6.55 % compared to that in the week before and 16 % in February.
Players surveyed by Cepea say that the orange quality has reduced since the beginning of the year, with lower brix-acid ratio compared to what is desirable for processing activities, and this has been affecting the quality of the orange juice.
This scenario of low quality, in turn, is related to the fact that the 2024/25 had registered several blossoming cycles, resulting in the harvest of distinct stages of fruits (ripe and unripe), which affects the standardisation of oranges sent to processing activities.
Impacts on export
The lower orange supply and the limited quality of the fruits have been limiting orange juice shipments. According to data from Comex Stat, exports of not-from-concentrate (NFC) OJ (NCM 20091200) have presented a lower performance compared to that verified in the season before. In the partial of the 2024/25 crop (from July/24 to January/25), the volume of juice shipped by Brazil totaled 1.09 million tons, 3.4 % smaller than in the same period last season.
Tahiti lime shipments
Brazilian exports of tahiti lime continue moving at a good pace, after reaching a record volume in 2024. In January, Brazil shipped 17.15 thousand tons of tahiti lime, a record for the month and 18.1 % up compared to January/24 – data from Secex. Revenue totaled USD 14.826 million, for an increase of 13.4 % in the same comparison.
The increase of the orange size, especially fruits from the fourth blossoming, and the decrease of the fruit drop rate boosted the new estimate for the 2024/25 output compared to the previous projection.
Data released by Fundecitrus (Citrus Defense Fund) in February indicate that the citrus belt (São Paulo and Triângulo Mineiro) may harvest 228.52 million 40.8-kg boxes, moving down 1.7 % (or 3.86 million boxes) compared to the first estimate, released in May/24, but upping 2.4 % (or 5.38 million boxes) in relation to the report from December/24.
Besides the good development of the fourth blossoming, Fundecitrus indicates that the rainfall has favored the production.
The higher supply against the previous crop brings a certain relief, but the sector still faces the low quality of the fruits and the low industrial productivity.
This scenario of higher supply and lower quality has been pressing quotations down. For the industry, which has been purchasing fruits at BRL 82.88/box, on average, in the second week of February, the decrease is by 3.63 % against the week before.
Florida
The orange production in Florida has also been facing challenges. The USDA indicated this month that the production in the state is likely to reach 11.5 million boxes, downing 500 thousand boxes compared to the estimate from January and a decrease of 36 % against the crop before.
Orange Juice
Global orange juice production for 2024/25 is forecast up 4 percent to 1.4 million tons (65 degrees brix) as higher production in Brazil and Mexico is expected to offset lower production in the United States. Consumption is down while exports are forecast up due to higher supplies.
Brazil production is forecast up 9 percent to 1.0 million tons as more oranges are available for processing. Exports are up with the higher supplies while stocks are forecast unchanged. Brazil is by far the largest producer and is projected to account for three-quarters of global orange juice exports.
Mexico production is projected to increase 4 percent to 187,000 tons on expected better fruit size and juice content. Consumption is down as more goes to exports which are also up due to the rise in available supplies. The United States is expected to remain the top export market.
U.S. production is forecast down 28 percent to a record low 80,000 tons due to a drop in oranges available for processing, especially in Florida. Yields continue to decline in Florida due to fruit drop caused by citrus greening and weather challenges such as hurricanes and freezes. Consumption is forecast unchanged while imports are up slightly with the lower production. Stocks are expected to be down with the drop in production.
South Africa production is forecast to increase 4 percent to 57,100 tons due to a rise in oranges available for processing. Consumption is forecast to be lower due to high prices while exports are forecast up with the higher production and global demand.
EU production is forecast down 7 percent to 50,000 tons as fruit for processing is down with the expectation that more oranges will be exported. Consumption is up with projected higher imports from Brazil and exports are forecast down with lower production. …
SIG, headquartered in Neuhausen, Switzerland, and a global leader in aseptic packaging and filling solutions, announces the grand opening of its first production plant for aseptic carton packs in India. This EUR 90 million investment, completed in just 20 months in Ahmedabad, marks a major milestone for SIG as it strengthens its presence in one of the world’s most dynamic and fastest-growing markets.
Designed with cutting-edge technology, the plant in the state of Gujarat has an initial annual production capacity of up to 4 billion aseptic carton packs, meeting the highest environmental standards while creating more than 300 local jobs. The plant will supply SIG’s growing filler base, which serves all leading dairy and non-carbonated soft drink players in India. The official opening ceremony, held in the presence of Swiss State Secretary for Economic Affairs Helene Budliger Artieda and a Swiss economic delegation, highlights the significance of this achievement for both SIG and the Indian-Swiss partnership.
India, the world’s largest milk market and a major juice-producing country, presents immense growth opportunities for aseptic packaging solutions. With less than 10 % of its milk consumption packaged and a lack of cold chains, aseptic cartons are a safe, sustainable, and convenient solution, as they enable the long-term storage of nutritious food and beverages without the need for preservatives, energy-intensive refrigeration during distribution and storage. SIG’s new plant in India will ensure shorter delivery lead times, greater responsiveness to market demand, and enhanced support for the country’s dairy and non-carbonated soft drink producers.
Since entering the Indian market in 2018, SIG has experienced rapid business expansion, achieving robust double-digit revenue growth in 2024. This new plant positions SIG to meet increasing demand efficiently while paving the way for future growth. The SIG Board of Directors has already approved plans to invest an additional EUR 50 million in a local extrusion line, set to be operational by 2027.
Evolution Fresh, a leading producer of organic, cold-pressed, premium juice products, announced that four of ist Real Fruit Soda flavours – Tropical Mango, Strawberry Vanilla, Lemon Lime, and Orange Squeeze – will now be sold in the U.S. at select Whole Foods Market locations. Each Evolution Fresh Real Fruit Soda is made with organic, freshly squeezed fruit juice, never from concentrate.
Earlier this year, Evolution Fresh disrupted the soda alternative sector by adding Real Fruit Soda to its portfolio of high-quality, cold-pressed beverages. Evolution Fresh Real Fruit Soda provides the same level of sweetness and bold taste that traditional soda has to offer, while touting a simple label.
Each product contains no added sugar and prebiotic fiber, probiotics, and antioxidant Vitamin C to help support digestive and immune health. With only 5 grams of sugar and 35 – 45 calories per can, Evolution Fresh Real Fruit Soda is also non-GMO, Gluten Free, Vegan, and Kosher.
According to data from NielsenIQ*, functional beverage sales increased to USD 9.2 billion between March 2020 and March 2024, and the category is projected to reach USD 277 billion by 2033. As the demand for better-for-you beverages steadily rises, Evolution Fresh plans to continue driving consistent growth in the premium refrigerated beverage space with innovation like its Real Fruit Soda.
The 12 oz. cans of Evolution Fresh Real Fruit Soda can be found chilling in the beverage cooler at select Whole Foods Market stores in the U.S.
*NielsenIQ Trend Report
The result of orange juice shipments from Brazil in the 2024/25 season already reflects the lower supply of oranges and the limited stocks of the national OJ. According to data from Comex Stat, from July to December last year, Brazil exported 448.5 thousand tons of orange juice (converted into FCOJ 66 Brix), for a decrease of 23 % compared to that observed in the same period last year and the lowest amount of the Comex Stat series, which has started in 1997. The revenue obtained with sales, in turn, rose 37 % in the same comparison, hitting the record of USD 1.96 billion.
Calculations performed to obtain the total volume exported consider the sum of the three codes available in the Comex Stat system. Specifically about the code “20091200”, which includes non-concentrate types of juice, numbers were converted into FCOJ 66 Brix. Moreover, differently from the methodology used by CitrusBR (Brazilian Association of Citrus Exporters), all ports in Brazil were taken into account, not only Santos port.
Citrus BR indicates that the volume shipped in the first six months of 2025 (the last ones of the 2024/25 season) may register a lower performance compared to the year before due to the offseason in São Paulo, which limits the availability of juice. Moreover, the international demand is low because of high OJ prices in the international market.
As for destinations of total Brazilian exports, the European Union continues as the most important, participating with 55 % of the revenue obtained with sales in the second semester of 2024. The second major destination is the United States (35 %) – data from Comex Stat.
Between July and December 2024, NFC (not from concentrate) shipments to the US accounted for 62 % of the total, against 53 % in the same period of the year before. As for the European Union, FCOJ exports accounted for circa 70 %, and NFC shipments, 30 %.
Brazil
The fourth blossoming in the citrus belt in São Paulo slightly increased the supply in late January, despite the below-expected quality of the fruits. Low stocks of orange juice have been leading some companies to purchase as many fruits as they can in the spot market in an attempt to reduce the juice deficit. Fundecitrus indicates that the good development of this last blossoming of the 2024/25 season may bring a slightly higher supply for the citrus belt.
With the acquisition of Trident Beverage, makers of Juice Alive, Frazil becomes one of the leading providers of frozen beverages in K-12 schools in the U.S., with thousands of schools in its growing customer base.
Frazil, one of the largest slush brands in the U.S., announces its acquisition of Trident Beverage, a trusted provider of 100 % juice slush for K-12 schools. With this acquisition, Frazil will continue to expand its presence in the K-12 channel, delivering an enhanced and innovative frozen beverage experience to schools across the country.
“We are thrilled to welcome the Trident Beverage team and their incredible legacy of providing schools with trusted products that students love and administrators rely on,” said Kyle Freebairn, CEO of Frazil. “This partnership marks an important milestone in our growth strategy, allowing us to expand our reach with K-12 schools and build on our existing success. Together, we’re combining Trident Beverage’s expertise with Frazil’s bold flavours and exceptional service to elevate the frozen beverage experience for schools across the country.”
Trident Beverage was established in 2004 to meet the growing nutritional demands of the school food service industry and has become a trusted partner for school nutrition departments and administrators across the U.S. Known for its smart snack-approved slushies made with fruit juice, Trident Beverage’s Juice Alive brand offers a healthy and profitable option for schools looking to enhance their beverage offerings.
Even with the return of rainfall in the citrus belt of São Paulo and Triângulo Mineiro from October/24 on, the scenario for the 2025/26 season continues uncertain. Flowers that opened after the rains were considered satisfactory, however, the development of the crop still depends on weather conditions during the season.
The 2024/25 crop is estimated at 223.14 million 40.8-kilo boxes of oranges, for a decrease of 27.4 % compared to the previous season (2023/24) – data from Fundecitrus.
Weather adversities have been hampering the production for five consecutive seasons, which resulted in restricted inventories of juice.
Cepea calculations indicate that Brazilian orange juice stocks may not recover during the 2024/25 crop, ending this season technically zero. Thus, a very positive 2025/26 season will be necessary to have at least a slight recovery.
Not even a decrease of exports in the 2024/25 season will be enough to compensate for the reduction in the volume of fruit processed, which will maintain the demand from the industry at high levels.
Moreover, Florida has been registering a decrease in inventories and may need to import more inputs from Brazil, which helps to sustain quotations in the domestic market. Besides this scenario of limited production and stocks in Brazil, data released on December 10 by the USDA indicate that the 2024/25 orange crop may total 12 million 40.8-kg boxes, downing 20 % (or 3 million boxes) compared to the report released in October (15 million boxes). Besides the citrus greening disease, the production drop is also related to the hurricane Milton in Florida in early October 2024.
For 2025, the conditions reported in the Brazilian citrus grove may support prices throughout the year.
Orange prices hit records in 2024. Values of the 40.8 kg box were above BRL 100 in the in natura market. Increases are explained by the firm demand from part of the industry (since players have low orange juice stocks) and the restricted orange supply, because of the limited production.
The weather in the citrus belt was predominantly dry and with high temperatures during the development of the crop. Although prices allowed good profits to citrus growers, the low productivity boosted costs (which had already been high due to the citrus greening disease). Margins may be reduced in areas where the production dropped significantly, despite record prices of the fruit. As for the tahiti lime, quotations were at low levels in the first semester and increased in the second part of the year, because of the offseason period, which is a typical movement.
As a result, due to the limited orange supply and the high demand from the industry, values operated at record levels, in real terms (prices were deflated by the IGP-DI). In October, the price average paid by the industry surpassed BRL 90 per 40.8 kg box. It is worth noting that 2023/24 trades started early, in January, with quotations at around BRL 38 per box. Since inventories at the industry had been limited, the demand in the spot market increased, and prices hit records in real terms, surpassing BRL 100/box in November.
São Paulo state and Triângulo Mineiro are likely to harvest 223.14 million 40.8 kilo boxes of oranges in the 2024/25 season, for an increase of 7.36 million boxes (or + 3.4 %) compared to the last projection, released in September, but still 9.24 million boxes less (or – 4 %) in relation to the first estimate (May 2024). Therefore, the current season may be 27.4 % smaller than the previous (2023/24), when 307.22 million boxes were harvested – data from Fundecitrus.
The smaller production was already expected in 2024/25, due to unfavourable weather conditions and to the citrus greening disease.
The current scenario is: very limited orange juice stocks in Brazil. Thus, in order to guarantee the global OJ supply, the next production (2025/26) would need to increase in both Brazil and Florida.
As for the agreement between Mercosur and the European Union, it can favour shipments of lime, lemon and orange juice, but can also open a direct channel to receive these fruits from Spain. Still, the agreement is very important and brings good perspectives for the mid and long-terms.
The festive period is the most popular time for couples to conceive according to the Office for National Statistics1
As the seasonal baby boom begins, nine out of ten women will have marginal or low levels of folate – a vital nutrient which protects the foetus2
According to the NHS, expectant mothers can need up to 10 times more folate during pregnancy than the average adult to help their baby develop normally3
Dietitian, Dr Frankie Phillips, shares three simple but effective dietary tips for expectant mothers to boost their folate levels
Research by the University of Southampton has highlighted a concerning trend: nine out of ten women will have marginal or low levels of folate and other vital nutrients around the time of conception.2
Folate, also known as vitamin B9, can be found in a range of food and drinks and is essential during pregnancy to prevent neural tube defects, like spina bifida. The average adult needs 200 micrograms of folate a day, but pregnant women need at least double this dose due to the demands of pregnancy. According to the NHS, some expectant mothers can even require up to 10 times the average adult recommendation.3
This common deficiency can extend into late pregnancy, potentially impacting the health of both mother and child. According to healthcare professionals, symptoms of a folate deficiency can include fatigue, pins and needles, mouth ulcers, and a sore red tongue.2
A developing baby needs folate to make healthy new cells, and to make genetic materials (DNA and RNA). Deficiency in the early stages of pregnancy can harm the neural tube which protects the spinal cord – affecting more than 1000 pregnancies a year in the UK. More generally, the health benefits of folate include encouraging the production of red blood cells in bone marrow, which is vital during periods of growth and development such as pregnancy, infancy and adolescence.
As the winter months herald the season of festive celebrations, they also mark the beginning of the most popular time of year for conception, evidenced by September’s leading birth rates.1 Dr Frankie Phillips, a registered dietitian with over 20 years’ experience, highlights the importance of optimal nutrition during family planning and pregnancy.
Dr Frankie Phillips comments: “Folate is needed for many important processes in the body, including helping form healthy red blood cell and contributing to the reduction of tiredness and fatigue.A 150ml glass of 100 % orange juice is a recognised source of folate and a convenient, affordable way to help achieve daily nutrient requirements.”
For women who think they may be suffering with low folate levels, Dr Phillips recommends a few simple but effective ways to incorporate more folate into your diet.
Three steps to incorporate folate-rich food and drinks into your diet:
Drink a daily glass of 100% Orange Juice: Whether you buy a bottle from the shop or crank up the juicer at home, pure orange juice is a great source of folate and provides essential minerals like potassium, magnesium, and iron, according to a new Spanish study.4 Just one glass of orange juice a day is a recognised source of folate.
Include Leafy Greens: Incorporate folate-rich leafy greens such as spinach, kale, and broccoli into your diet to support foetal development and overall health. Try adding a handful of spinach to stews or curries and stir-frying broccoli stems with lean beef and soy sauce.
Add Legumes to Meals: Include peas, lentils, chickpeas, and beans in your diet, as they are excellent sources of folate. For example, just one cup of cooked lentils contains 90 % of the daily recommendation. Legumes are also rich in protein, fibre and antioxidants.5
Researchers, Dr Montana Camara and Dr Laura Dominguez, who recently published a study on the vitamin and mineral content of orange juice, noted: ” Folate is an essential mineral supporting foetal development by helping to release energy from the mother’s diet, and promoting normal development of the nervous system, especially during conception and pregnancy.”
Their study found that packaged fruit juices were a good source of folate, potassium and vitamin C.
The possibility of a small orange supply was reinforced due to the decrease of the number of companies operating in São Paulo state in late November. In the last two crops, when the supply was already below the normal standard, major processing companies started to reduce the pace of activities only between January and February.
In January 2024, only six plants were operating, against tem in the same period last year. At the end of November, there were seven units in activity. Players surveyed by Cepea say that there might still be a certain volume of raw material for the industry to continue processing up to February 2025, but March is still uncertain.
To make matters worse, the low supply is being verified together with low quality. According to players surveyed by Cepea, the brix-acid ratio is unsatisfactory, concerning both producers and players from the industry, since it affects the efficiency of processing activities and the quality of the final product.
The lower juice yield is especially linked to the scarcity of rains during the development of the fruits, which reduced the amount of juice in the fruit. As a result, more oranges are necessary to produce the same amount of juice.
Sponsored Post – On the 11th of December the general manager of ASPIS Hellenic Fruit Juice, an international company reaching over 70 countries across the world, will share his experience dealing with microbial risks in their production lines and how to limit them.
The Alicyclobacillus is a global microbial threat to the beverage industry, while noninfectious to humans it leads to product spoilage and can bring about product returns and brand damage if not detected properly. To avoid these risks, the industry established proper testing protocol, however these standards measures can be slow and will immobilise batches of products for days or even weeks at a time.
On the 11th of December, Mario Chronis, general manager of ASPIS Hellenic Fruit Juice, is invited by Diamidex to host a webinar and share his experiences regarding this microbial risk. In this 30-minute presentation he will tackle all the Alicyclobacillus related questions from the impact this microbial risk has on the product to the solution chosen by ASPIS to fight it and improve their lab workflow, all based on a real-world case study. He will be joined by Alexandre Muller, Diamidex lead innovation manager on the Alicyclobacillus project, who will be able to present the many advantages of the solution and answer technical questions during the 15-minute Q&A session at the end of the webinar.
PROFEL, the European Association for preserved Fruit and Vegetables, and AIJN, the European Fruit Juice Association, held a breakfast event at the European Parliament, to mark the start of the new EU mandate.
Kindly hosted by MEPs Herbert Dorfmann (IT, EPP) and Christine Schneider (DE, EPP), the event allowed both sectors to present themselves and demonstrate the benefits of fruit juices, frozen and canned vegetables, canned fruit and compotes in terms of health and sustainability. Prof. Javier Gonzalez, Professor at the University of Bath, validated the important role juices and preserved fruit and vegetables play towards healthier diets. Ms Betty Chang, from EUFIC (European Food Information Council), presented findings on the state of consumer awareness of the benefits of these products. Mauro Poinelli from DG AGRI wrapped up the event, stressing the need to communicate better on the health benefits, and mentioned the role EU promotion programmes and the School Fruit scheme as important instruments.
The ability to access and afford nutritious and sustainable foods is a challenge for many consumers, particularly in the current economic climate and declining purchasing powers. Fruit juices and preserved fruit and vegetables offer valuable solutions by enabling consumers to meet their nutritional needs1 in a healthy and cost-effective way. Fruit juices and preserved fruits and vegetables provide essential vitamins and minerals in a form that is quick and easy-to-consume. They retain much of their nutritional value and can be stored for long periods so can be available throughout the year.
AIJN President Javier Lorenzo and PROFEL President Jan Ingelbeen welcomed the exchange with decision makers: “We call for the recognition of the important role our sectors play in the transition towards sustainable food systems and healthier diets. The common aim has to be to increase the EU citizen’s consumption of fruit and vegetables, in all their forms.”
1Currently consumers across the EU are a long way from achieving the WHO’s minimum recommended daily level of 400 grams per day per capita. In a Eurostat study from 2019, a staggering one in three people (33 %) in the EU reported not consuming any fruit or vegetables daily, and only 12 % of the population were consuming the recommended intake.
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