J2O, the UK’s number one adult soft drink1, is rolling out a new look across its core fruit blends range this summer, taking it from a classic favourite to a modern icon. The rebrand will bring vibrancy to shelves across retail and inject more fun into shopper’s social occasions, reinforcing itself as a key adult soft drink choice.
The new packaging will keep the brand fresh and relevant for its current audience of adults and families but also look to engage and recruit Gen-Z as the next generation of soft drink shoppers. The key changes, which maintain its well-known colourful range, include a modernised logo and a cleaner, less busy look on-pack to ensure the highly recognisable brand stands out even more on-shelf.
To celebrate this, J2O is launching an on-pack promotion this summer, including holiday voucher giveaways. This includes a weekly draw running for 13 weeks offering two consumers the chance to win a £1,500 voucher to book a unique summer hangout plus £500 spending money. Running from 1 July to 22 September, all consumers need to do to have a chance of winning is buy any J2O multi-pack* and scan the QR code on-pack or visit this link – T&Cs apply.**
J2O is a well-known and trusted favourite, with 87 % brand awareness2 and £59m RSV in grocery3, so the brand is well placed to support retailers with growth in the adult soft category. Shoppers are increasingly looking for more choice in this area, particularly among the younger generation, with 1 in 5 18–24-year-olds now choosing soft drinks as their preferred alcohol-free drinks option4, so this is a great moment for retailers to also update their soft drinks range for summer.
Ben Parker, VP Sales Off-Trade, Carlsberg Britvic, said: “We know J2O sits at the heart of many soft drink social occasions, whether it’s a BBQ, family dinner or spontaneous catch-up with friends. So, with this modern new rebrand we hope to reinforce J2O as that desired choice for consumers of all ages. In fact, soft drinks buyers are increasingly looking for more flavour choice and products which deliver on taste, especially as the alcohol moderation trend continues to rise, so there was no better time for us to revitalise our core range.
“The on-pack promotion is also another way we are making sure J2O stands out with our new look and feel, offering unique stays to spend time with friends and family over a J2O. On-pack promotions are a great way to incentivise purchase amongst shoppers and drive basket spend, so we’re glad to also be supporting our retail partners with this competition over summer.”
The relaunch will be supported by a £1.2 million ‘Get to the Juice’ media campaign, targeting Gen-Z and family audiences across social, digital, OOH, podcast partnerships, and online video content to keep the brand front of mind throughout summer. The campaign is set to reach 97 % of Gen-Z and 61 % of all UK adults.
*4s and 10s glass bottles or 4s and 12s cans, multipack shrinks not included
**Short terms and conditions: 18+, UK. Promo Period: 09:00 01/07/25 to 23:59 22/09/25. Purchase necessary. Internet access, UK bank account and valid email required. To enter, purchase a promotional J2O product (instore or online), scan the QR code where available or visit www.j2o.co.uk/hangouts, enter full name, email, and upload receipt. Retain receipt. Max 1 prize per person. Max 1 entry per 1 receipt. Wrap up Draw period 23/09/25 to 30/11/25. Prizes awarded via weekly Prize Draw and wrap up draw; 25 x prizes to the value of £2,000 (£1,500 Airbnb eGift card redeemable online at Airbnb.com, plus £500 cash payable via bank transfer). 2/week for 12 weeks plus 1 wrap up prize. Full T&Cs, prize details, and entry: www.j2o.co.uk/hangouts. Promoter: Britvic Soft Drinks Ltd. Subject to availability. Full terms and conditions can be found here.
1Nielsen IQ, Total coverage, Adult social drinks Carlsberg Britvic defined, 52we 15/02/25; **CGA total out of home (Licensed and Foodservice) Adult – Carlsberg Britvic defined) 52we 31/12/24; ***Share of brands is by total adult i.e adult on trade plus adult off trade
2Kantar Brand Power study, Soft drinks Update, May 2024
3NielsenIQ(RMS), Total J2O Carlsberg Britvic defined, Total grocery inc discounters, Value sales MAT to 24/05/2025
4Kantar Alcovision; Drinkers % 12we 31st Dec 2023