To celebrate, BuzzBallz partnered with rapper Lil Dicky to launch drinkable kettleballz inspired by the nostalgia of yesteryear
Ah, the 1980s… when everything was grape-flavoured and spandex-clad aerobics ruled the airwaves. Back then, working out meant sweat, flair, and unapologetic over-the-top energy, not structured HIIT routines and ice baths. This fall, BuzzBallz is throwing it back to those grape-soaked glory days with the newest flavor to join the brand’s ready-to-drink lineup: Grapes Gone Wild.
To celebrate its new flavour “Grapes Gone Wild,” BuzzBallz partnered with rapper Lil Dicky to launch drinkable kettleballz inspired by the nostalgia of yesteryear (Photo: BuzzBallz)
Bold, bursting with flavour and bound to break away from the ordinary routine, Grapes Gone Wild is hitting shelves in the US and is a taste of pure purple nostalgia. Think grape slushies, colourful leg warmers, and scratch-and-sniff stickers bottled up for grown-ups. This showstopper in a can brings back the wild side of grape and proves we’ve got the biggest Ballz in flavour.
To celebrate the launch of Grapes Gone Wild, BuzzBallz is introducing KettleBallz – a collectible, playful twist on the classic kettlebell. It’s the perfect way for fans to pump up the fun and add a little ‘lift’ to their day – BuzzBallz style. This 5-pound, grape-scented kettlebell, modeled after a BuzzBallz Biggie, holds up to 1.5 liters of Grapes Gone Wild. Each $ 20 KettleBallz kit comes with the kettleballz, grape-scented terry sweatbands, wristbands, and a cooling towel (Grapes Gone Wild BuzzBallz not included).
Bringing this over-the-top launch to life, BuzzBallz teamed up with rapper and comedian David Burd – aka Lil Dicky – for an irreverent campaign that is anything but routine. Think fake workout infomercials, tongue-in-cheek skits, and Lil Dicky doing what he does best: delivering laughs with his signature offbeat humor (and maybe flexing a few Ballz jokes along the way).
The limited-edition BuzzBallz Grapes Gone Wild KettleBallz Kit goes live October 3 for $ 20 -the price of a Biggie. Fans can sign up at buzzballzkettleballz.com through September 28 for a chance to grab their collectible Ballz.* Meanwhile, Grapes Gone Wild BuzzBallz are rolling out in the US starting this September in 187 ml, 200 ml, 1.5 L, and 1.75 L sizes, supported by a nationwide media campaign that includes the Lil Dicky-led retro-style infomercial.
BuzzBallz is a single-serve, ready-to-drink cocktail in a unique, ball-shaped container. Each BuzzBallz is packed with high-quality ingredients, giving consumers a perfectly mixed drink that’s fun, convenient, and portable.
Califia Farms®, a leading, premium, plant-based beverage brand in the U.S., is turning on vacation mode with the launch of an all-new product line, Califia Farms Creamy Refreshers. Made with nearly 60 % less sugar than leading fruit juice beverages*, these new delights bring fans back to Califia’s fruity roots that began 15 years ago. Available in four refreshing flavours like Strawberry Creme and Key Lime Colada, each Refresher combines coconut cream with real juice to provide natural nourishment and Califia’s signature irresistible goodness.
“Over the last 15 years, Califia Farms has loved experimenting with the endless possibilities of plants. Creamy Refreshers is a perfect example of how that innovation unlocked something new, delicious, and fresh,” said Suzanne Ginestro, CMO, Califia Farms. “Today’s consumer embraces mindful indulgences and we’re proud to bring a new little sweet treat to retail shelves.”
Crafted with simple, plant-based ingredients, all four Refreshers have less sugar than leading competitors, are soy-free, gluten-free and have just the right amount of sweetness. Enjoyed best over ice, flavours include:
Strawberry Creme Refresher: Blends real strawberry juice with coconut cream for a smooth and refreshing delight at any time of day. 9 g of sugar per serving.
Key Lime Colada Refresher: A bright, refreshing blend of real key lime juice with smooth coconut cream for a satisfyingly creamy taste. 8 g of sugar per serving.
Piña Colada Refresher: Indulge in the classic and refreshing combination of real pineapple juice with coconut cream for a tropical, plant-based treat. 9 g of sugar per serving.
Orange Creme Refresher: A sweet, citrusy blend of real orange juice and smooth coconut cream for a perfectly balanced and nostalgic treat. 10 g of sugar per serving.
Refreshers first appeared at Expo West and have a MSRP of USD 5.99 and are available in the U.S. at Albertsons, Target, and Kroger.
The U.S. juice market is expected to reach 3.35B this year1 with 57 % of consumers purchasing juices in the past year, and nearly two-thirds drinking juice weekly.2 Gen Z and millennials purchase the most juice, as evidenced by the cascades of social media moments showing influencers’ fun beverages treats throughout the day. Additionally, as juice consumption rises, so do concerns around ingredients. In fact, sugar reduction claims are the most popular benefit among non-alcoholic beverage launches.3
About Califia Farms (pronounced “Cal-uh-FEE-ahh” like California) Califia Farms is on a mission to create a future where plants replace dairy, without compromise. Headquartered in Los Angeles, Califia produces innovative, healthy and great-tasting plant-based options. The brand’s wide range of plant milks, creamers, barista products, brewed-to-blend coffees, teas, and juices and are made using the highest-quality ingredients from whole food plant sources. Driven by shifting consumer demands for clean and sustainable products, Califia introduced hugely successful organic options with simple ingredients in 2023. The company continues to reduce its footprint, contributes to resilient agriculture and accelerates the circular economy, through actions like converting to 100 % recycled plastic in all its bottles and working with almond growers to plant organic crops. Founded in 2010, today Califia is one of the leading plant-based beverage brands in the U.S. and has on-the-ground operations in the U.K. with a brand presence in several other countries.
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