Sparkling Water introduces all-new flavours, Banana Berry Bliss and Melon Medley, along with the return of fan-favourite Lemon Italian Ice
Waterloo Sparkling Water, known for its authentic flavours and lively carbonation, announced two all-new flavours, Banana Berry Bliss and Melon Medley, and the return of fan-favourite Lemon Italian Ice, now available year-round after high consumer demand during its limited-time offering last summer. With these bright, refreshing additions to its everyday flavour lineup, the brand invites consumers to “Wake Up With Waterloo” – with sparkling water as a new morning ritual.
Banana Berry Bliss is a creamy, dreamy blend of ripe Banana and sweet Berry notes – smooth and rich with a hint of bright orange for tartness. A fresh take on the morning smoothie.
Melon Medley brings together sweet watermelon, juicy cantaloupe, and cool honeydew notes into a bright Medley that’s bursting with flavour. Effortlessly refreshing, like a morning visit to the spa.
Lemon Italian Ice packs a sun-drenched rush of lemony sour and sweet, with bright citrus flavour and a perfectly balanced, zesty bite. One sip awakens the senses! A fan-favourite from last year’s limited-time drop, this Waterloo x Guy Fieri’s Flavourtown flavour is now available year-round.
Like all Waterloo varieties, Banana Berry Bliss, Melon Medley, and Lemon Italian Ice are free of calories, sugar and sweeteners, and can be enjoyed both straight from a chilled can or in a refreshing mocktail. All flavours are made with Non-GMO Project Verified natural flavours and purified carbonated water, bringing forward uniquely authentic taste and aroma for an overall clean, crisp, and refreshing experience that supports healthy, active lifestyles.
Waterloo Banana Berry Bliss, Melon Medley and Lemon Italian Ice will continue to roll out in the US over the coming weeks with assortments that vary by retailer, including at Walmart, Target, Aldi, Albertsons Safeway, Whole Foods, select Kroger divisions, HEB, Central Market, Meijer, Publix, Thrive Market, select Costco divisions, Sam’s Club, Fresh Direct, Amazon and more.
Health-Ade, the makers of bubbly beverages that support a happy and healthy gut, announced the launch of Ginger Lemon Berry, a new limited-edition kombucha flavour bursting with zesty lemon, spicy ginger, and a pop of ripe berry. It’s a trio of bright, bold, and beautifully balanced flavours to delight both kombucha first-timers and seasoned sippers alike.
Tapping into one of the most beloved profiles in the kombucha category, ginger, Health-Ade elevates its classic Ginger Lemon pairing with a juicy berry twist for a refreshing sip that feels both familiar and vibrant. Crafted with real, organic fruit juice, living probiotics, and organic acids to support gut health, Ginger Lemon Berry delivers a zesty, aromatic warmth with a smooth and fruity finish.
Launched on National Kombucha Day, Ginger Lemon Berry joins Health-Ade’s rotating lineup of limited-edition flavours and is available in the US at retailers including Whole Foods, Sprouts, and Target, and available online at health-ade.com while supplies last.
Alfa Laval is turning circularity into action with the launch of ThinkCircularity, a take-back programme that recycles materials from its ThinkTop valve control units. The pilot project has been well received by customers and partners, and the company has already received its first returned products for recycling.
„Circular thinking is not just a buzzword for us – it is a responsibility, says Inger Bygum, Head of Sustainability at Alfa Laval Hygienic Fluid Handling and Heat Transfer Technologies. “With ThinkCircularity, we ensure that materials from old ThinkTops can be reused, recycled or disposed of in the most responsible and value-creating manner.”
ThinkCircularity initially focuses on plastic recycling. Each ThinkTop contains 500 grams of plastic, and the pilot project has demonstrated that this material can be recycled to produce new units without compromising quality. Tests confirm that the mix of reused and virgin plastic in future units meets all performance standards – from tensile strength to durability.
Furthermore, other materials and components from the ThinkTops – such as valuable metals and electronics – are responsibly recycled.
First ThinkTops returned
In food, dairy and pharma industries, there is an ongoing focus on process optimization and resource savings. For instance, by upgrading their existing ThinkTop control units, which can save 90 % on water and energy used for cleaning-in-place. This is also the case in Norway, where Skala, the Alfa Laval Master Distributor, specializes in servicing hygienic industries. They recently introduced the ThinkCircularity take-back scheme to their customers and have already sent back several hundred units.
„Our customers care about water and energy efficiency – and sustainability,” says Owe Barsten, Responsible Manager at Skala Components. “Upgrades mean that older units are scrapped, but now we can offer a truly circular solution where old ThinkTops give life to the next generation.”
First step in a broader circularity strategy
Key elements in Alfa Laval’s circularity strategy include designing products for durability, high efficiency and long lifetime. With ThinkCircularity, the company now closes the loop by offering an end-of-life solution that ensures that old products are scrapped responsibly and new products in the future can be made from recycled plastic. Inger Bygum emphasizes that this pilot project is only the start: „Recycling plastic from old ThinkTops is just a small drop in a vast ocean of circular opportunities. Still, this pilot project is important to us and has taught us valuable lessons that will help us develop new business models, partnerships and methods to scale reuse and recycling.”
So far, the ThinkCircularity initiative has been launched in selected European countries.
New technology protects citrus flavours from the dulling effects of oxidation, producing vibrant true-to-fruit flavour profiles with long-lasting consistency in RTD beverages and drink mixes
California-based T. Hasegawa USA Inc., one of the world’s top food and beverage flavour manufacturers, launched an advanced technology designed to help beverage manufacturers create fresh-tasting citrus drinks with better shelf life consistency.
The company introduced HASECITRUS™, a natural flavour stabilising product that protects citrus flavours from the dulling effects of oxidation – a process where oxygen, pH and temperature reacts with flavour compounds in citrus, changing the colour, aroma and taste.
Citrus flavour oxidation causes major problems for beverage producers who need consistency of flavour and shelf stability in packaged form. Both dry and liquid beverages can be affected by UV light and temperature fluctuations, which can affect the pH balance and accelerate the process of oxidation. HASECITRUS uses a shelf-stable design that does not rely on less refined citrus commodities to help manufacturers create beverage formulations that maintain citrus flavour profiles for longer periods without refrigeration or special packaging.
“Citrus beverages are becoming increasingly complex in categories like sports nutrition and energy that feature added functional ingredients like protein and electrolytes – but consumers also want clean label, preservative-free products,” explained Mark Webster, vice president of sales and marketing at T. Hasegawa USA. “This is driving demand for new technologies like HASECITRUS that enable manufacturers to overcome the effects of oxidation and offer natural flavour beverages that remind consumers what fresh citrus tastes like.”
The new technology was developed as part of T. Hasegawa’s “Bridge to Tokyo” program, which combines the R&D expertise and innovations of the company’s global headquarters in Japan and its California-based U.S. subsidiary. HASECITRUS was developed over a two-year period, inspired by technology from the company’s research and flavour innovations center in Japan.
HASECITRUS launches in eight distinct flavour variants including Lemon; Lime; Orange; Blood Orange; Navel Orange; Lemon Lime; White Grapefruit and Pink Grapefruit. These flavours are offered initially in liquid form, with a dry powder option available upon request. HASECITRUS flavours meet FDA guidelines for natural flavours, upholding clean-label formulations, and the product can be made to conform to non-GMO and Kosher certifications.
The new orange juice blend delivers the fresh orange taste families love at a more affordable price point
Tropicana has introduced Tropicana Essentials, a new orange juice blend designed to ease the everyday hustle at a more affordable price point compared to premium orange juices.
Made with a blend of orange, apple and pear juices, Tropicana Essentials is a good source of antioxidant vitamins C and E, calcium and vitamin D and contains no added sugar. The fruit juice is available in three varieties – Orange Blend (No Pulp), Orange Blend (Some Pulp) and Orange Mango Blend (No Pulp).
“Back-to-school season can feel like a marathon, and Tropicana Essentials is exactly what families need to start the morning strong,” said Tina Lambert, chief marketing officer at Tropicana Brands Group. “Tropicana has always been committed to making great-tasting juice accessible to everyone. Tropicana Essentials continues that tradition with a nutritious, delicious, fresh taste at a more affordable price point.”
Tropicana Essentials is available now at major retailers in the US, including Target, Kroger, Albertsons and more, at a suggested retail price of USD 3.89 for a 46-fluid-ounce bottle.
Raw Generation, a leading cold-pressed juice and nutrition brand in the US, announced Little Sippers, a new line of nutritionist-designed cold-pressed juices made just for kids. Each weekly set includes juices with 40 raw fruits and vegetables, offering a delicious and nutritious variety. It allows parents an easy and fun way to incorporate essential nutrients into their kids’ diets, with no added sugars or artificial ingredients.
In the US, approximately two-thirds of children’s energy intake comes from ultra-processed foods, according to a recent study by JAMA. With this in mind, Little Sippers was created to combat the alarming rise in childhood obesity and nutritional deficiencies. Each 4-oz bottle contains naturally occurring vitamins and minerals while delivering hydration, antioxidants, and electrolytes without the ultra-processed ingredients in traditional juice boxes. The weekly packs contain seven flavours – Red, Orange, Yellow, Green, Blue, Purple, and Pink – allowing children to enjoy a rainbow of fruits and vegetables and give parents peace of mind knowing their child is getting real, whole foods and unprocessed nutrition.
Unlike shelf-stable juices that are heavily processed and stripped of real nutritional value, Little Sippers are 100 % raw and cold-pressed to preserve every possible nutrient. Every bottle is free of the questionable “natural flavours” and gluten-, soy-, and dairy-free. Like Raw Generation juices, Little Sippers ship frozen for optimal freshness and convenience, and arrive within 1-3 business days. They are available in supply options of 4-week (28 bottles for USD 99.99) and 8-week (56 bottles for USD 159.99). Little Sippers are meant to be enjoyed daily, offering children a fun way to supplement their diet and get a wide variety of fruits and vegetables – 40 to be exact!
Raw Generation, a leading cold-pressed juice and nutrition brand in the U.S., announced Little Sippers, a new line of nutritionist-designed cold-pressed juices made just for kids. Each weekly set includes juices with 40 raw fruits and vegetables, offering a delicious and nutritious variety. It allows parents an easy and fun way to incorporate essential nutrients into their kids’ diets, with no added sugars or artificial ingredients.
In the U.S., approximately two-thirds of children’s energy intake comes from ultra-processed foods, according to a recent study by JAMA. With this in mind, Little Sippers was created to combat the alarming rise in childhood obesity and nutritional deficiencies. Each 4-oz bottle contains naturally occurring vitamins and minerals while delivering hydration, antioxidants, and electrolytes without the ultra-processed ingredients in traditional juice boxes. The weekly packs contain seven flavours – Red, Orange, Yellow, Green, Blue, Purple, and Pink – allowing children to enjoy a rainbow of fruits and vegetables and give parents peace of mind knowing their child is getting real, whole foods and unprocessed nutrition.
Unlike shelf-stable juices that are heavily processed and stripped of real nutritional value, Little Sippers are 100 % raw and cold-pressed to preserve every possible nutrient. Every bottle is free of the questionable “natural flavours” and gluten-, soy-, and dairy-free. Like Raw Generation juices, Little Sippers ship frozen for optimal freshness and convenience, and arrive within 1-3 business days. They are available in supply options of 4-week (28 bottles for USD 99.99) and 8-week (56 bottles for USD 159.99). Little Sippers are meant to be enjoyed daily, offering children a fun way to supplement their diet and get a wide variety of fruits and vegetables – 40 to be exact!
For more information about Little Sippers, please visit www.LittleSippers4Kids.com.
Louis Dreyfus Company (LDC) announced the exclusive launch in the French market of its new fresh fruit juice brand, Montebelo Brasil, in collaboration with Laiterie de Saint-Denis-de-l’Hôtel (LSDH) for commercialisation, bottling and distribution. This initiative aims to establish Montebelo Brasil as a market reference among fresh (or chilled) fruit juices in France, while ensuring traceability of oranges, from Brazilian groves to selected retail shelves.
Inspired by its eponymous Brazilian plantation, certified by the Rainforest Alliance, the development of the Montebelo Brasil brandis part of LDC’s strategic vision to extend its reach further downstream in the value chain, while offering distribution solutions to its customers and partners. It also reflects LDC’s focus to further diversify its Juice Platform portfolio with sustainable, traceable and high-quality products directly to end consumers.
“Our ambition for this project is twofold: to offer a 100 % natural product while ensuring traceability of the oranges, thereby establishing a connection between LDC as citrus producer in Brazil and the end consumer. Our commitment also addresses the demands of increasingly discerning consumers who are concerned about the origin and journey of the products they consume,” said Aurélien Grisval, Head of Downstream Market for Juice, LDC.
The Montebelo Brasil line includes eight fresh fruit juices:
- Two pure orange juices (with and without pulp);
- Two lemonades (yellow lemon, and a blend of yellow and green lemon); and
- The following product range developed in collaboration with renowned Brazilian chef Tabata Mey: Pure mango, pineapple and lime juice; Coconut water, mango, pineapple, lime pure juice; Orange, maracuja, lime nectar ; and a lime maté beverage.
“We are proud to launch this new brand, which embodies our expertise as a global agricultural merchant dedicated to serving our customers, and our commitments as a responsible citrus grower in Brazil for over 35 years,” said Georges-Edouard Duriez, Head of Development and Strategy for Juice, LDC.
France was a natural choice for the brand launch, with its dynamic retail juice market that, per capita consumption, ranks second globally, with approximately 1.1 billion liters consumed annually, and for the opportunities offered by the chilled juice category in terms of value.
“Beyond the clear commercial opportunities, this launch in France, birthplace of the Group and homeland of its founder, Léopold Louis-Dreyfus, has profound significance for LDC. Making this launch a success will be a wonderful way to honor this legacy,” concluded Georges-Edouard Duriez.
Montebelo Brasil fruit juices are already available throughout France at Monoprix stores and Carrefour hyper and supermarkets in 1-liter and 250-milliliter bottles, and will soon be available at over 2,000 other outlets.
The non-pretentious, 100 % juice that’s disrupting the status quo in the juice aisle.
Introducing Revl Fruits™, a new premium juice brand. Revl Fruits was born to fill the “joy gap” in the premium juice market – a market that often asks consumers to compromise value and taste. Revl Fruits is the joyful, bright, flavour-bursting antidote to its dusty counterparts with attributes consumers desire – 100 % juice, 25 % less sugar* no GMOs or added sugar.
Crafted with a splash of coconut water, Revl Fruits’ 100 % juice range is meant to be enjoyed morning, noon, and night, served chilled, or included in your favourite concoction. The four flavours include:
- Boldly Cran™: Packed with cranberries’ bold, tangy essence and naturally low sugar, Boldy Cran spotlights the naturally rich flavour of cranberries.
- Tart Cherry: Tart Cherry is a celebration of this vibrant fruit. Each sip delivers the distinctive tartness that cherry enthusiasts crave.
- Berry Wild: A fusion of nature’s most vibrant superfruits, cranberry, pomegranate, and açaí, Berry Wild is crafted to perfection and straight-up yum.
- Truly Tropical: Featuring an enchanting blend of pineapple and mango, Truly Tropical will take you on a vacation with each sip.
Revl Fruits was designed with the planet in mind; it’s one of the only shelf-stable juices available in a 32 oz. Tetra Pak® carton. More than 70 % of the weight of the carton is made of paperboard, and the cap is made of bio-based plastic derived from plant-based renewable materials.
“For a long time, consumers have been forced to choose between products that fit their wellness lifestyle and meet their sustainability values while conceding on taste, joy, and value,” said Christina Zwicky, Head of Brand Marketing for Revl Fruits. “Revl Fruits believes that premium juice doesn’t have to mean heavy glass bottles, excessive pricing, a boring experience, or lackluster taste. Revl Fruits allows consumers to celebrate the joy of juice without the compromise.”
Recently, Revl Fruits flexed its brand ethos in a way that was as bold as its fruit. In LA, a town known for constantly changing health and wellness fads, Revl Fruits launched two billboards that declared that “good juice shouldn’t cost $15.” The billboards remarked on the cultural truth that good-for-you premium juices are becoming prohibitively expensive to the average consumer, further widening the compromise shoppers must make between value and wellness.
Depending on flavour, Revl Fruits SRPs are between $4 – $8. All flavours are available on Amazon.com, select Save Mart locations, and Gelson’s Market, and will be rolling out to additional retail stores in the US throughout 2024.
*Revl Fruits juices have at least 25 % less sugar (21 g sugar per 8 FL OZ) compared to the leading brand of 100 % juice (28 g sugar per 8 FL OZ)
About Revl Fruits™
Revl Fruits™ is a premium juice brand designed to be refreshingly different. The premium juices are available in four varieties: Boldly Cran™, Tart Cherry, Berry Wild, and Truly Tropical. Revl Fruits™ was designed with the planet in mind, with Tetra Pak® packaging made from mostly plant-based materials. All products contain a splash of coconut water, are 100 % juice, have 25 % less sugar than leading competitors, and have no GMOs or added sugar. Revl Fruits™ is a product of Ocean Spray Cranberries, Inc.
vitaminwater® announced the addition of two new flavours – ‘with love’ and ‘forever you’ – to its zero sugar lineup, plus an innovative reformulation for all six zero sugar flavours. The new zero sugar reformulation offers our latest sweetener formula that includes monk fruit and stevia in addition to added vitamins and nutrients. The products are now available in the US at mass retailers, grocery stores and convenience stores.
The new flavours serve as an extension of vitaminwater’s promise to ‘nourish every you.’ Inspired by the notion that multiple sides of “you” have needs, vitaminwater encourages individuals to nourish each and every one. Whether your body, your emotions, or your complexities, vitaminwater has something in its suite of products to celebrate your multifaceted self.
Joining vitaminwater’s zero-sugar rainbow of flavours, ‘with love’ and ‘forever you’ provide new nutrition that can add positivity for each of your “yous”:
- ‘with love’ is delightfully infused with raspberry and dark chocolate for a unique taste. The nutrient-enhanced water beverage features a liquid boost of magnesium (85 mg) to help support heart health and 100 % antioxidant vitamin C alongside vitamin A (25 %) and vitamin E (30 %).
- ‘forever you’ contains tropical coconut lime flavours with white curcumin (18 mg) alongside 100 % antioxidant vitamin C, vitamin A (25 %) and vitamin E (30 %). Both drinks are a great source of vitamin b3, vitamin b5, vitamin b6, and vitamin b12.
