Closure Systems International (CSI) and Talkin’ Things®, the leading innovator in product communication platforms, have collaborated to integrate smart packaging technology into CSI’s global platform of closures. CSI and Talkin’ Things have developed a new packaging solution named Talkin’ Cap, which uses embedded Near Field Communication (NFC) tags, for application on the inside of closures. This technology introduces a powerful platform to support a brand owner’s mobile marketing activities right from the package itself…with just a simple tap.
Brand trustworthiness and product reliability are paramount for consumer loyalty. Talkin’ Caps ensure product safety and reduce brand owners’ liability by protecting against counterfeiting and “gray market” activities throughout the distribution stream.
CSI’s Talkin’ Caps allow for real-time consumer interconnectivity at the point of consumption, giving brand owners the unique ability to have dynamic interaction and gather actionable insights based on consumer location and usage history.
With 90 % of consumers using their smartphone to help make purchase decisions in a brick and mortar setting1, Talkin’ Caps are an app-less way to drive marketing content, brand and product information, gamification, loyalty programs, awards and coupons to connected consumers.