Lithios and BrandVault360 unveil a new era of mineral seltzers in New York City
Lithios, a brand at the forefront of health and wellness innovation, in collaboration with the esteemed BrandVault360, formerly Gotham Beverage, introduce its unique range of lithia-infused mineral seltzers to New York City, USA. This launch signifies a major step in Lithios’s journey, bringing a new health-focused beverage option to the market and marking the beginning of an expansive distribution plan.
“Our collaboration with BrandVault360 is a pivotal moment for Lithios. We are combining our vision of health and wellness with their 20+ years of market expertise to revolutionise the beverage industry,” said Alexander Genzer, co-founder of Lithios. “This partnership enables us to launch Lithios in 2500 locations across New York City, making our products accessible to a wide audience from the start.”
Lithios’s product line, featuring flavours such as Orange Mango, Mixed Berry, and Electric Lime, offers a unique blend of over 71 minerals, with the added benefit of lithia. Known for its mood-enhancing, neuroprotective, and anti-inflammatory properties, lithia brings a healthful twist to the refreshing seltzer.
This launch is supported by extensive research highlighting the positive effects of lithia in drinking water, including improved mental well-being, enhanced brain function, and overall physical health benefits. Lithios is poised to offer these scientifically supported benefits in a delicious, accessible format.
The initial rollout of Lithios in New York City is just the beginning, with plans to expand into key areas, ensuring that a wider audience can enjoy the unique combination of taste and health benefits.
Lithios, available in flavours Orange Mango, Mixed Berry, and Electric Lime, is now offered in 12-pack configurations and can be found at select retail locations across New York City and online at www.drinklithios.com.
Curaleaf Holdings, Inc., a leading international provider of consumer cannabis products, announced the launch of Zero Proof, a new brand of THC drinkables in fast-acting, sessionable and easy-to-use formats. The brand’s inaugural product offering, Squeeze, is now available at all Curaleaf locations in Illinois, US and will be followed by additional SKUs in the coming months.
Zero Proof Squeeze follows Select’s popular THC-infused beverage enhancer, Select Squeeze, originally launched in March 2021. While similar in functionality and effect, Zero Proof Squeeze has been reformulated with natural sweetener to provide a significantly lighter taste and balanced flavour profile for enhanced mixability. The beverage complement offers a uniquely controllable and customisable experience with an easy-to-pour dispenser and compact design delivering 2.5 mg THC per dose for discreet enjoyment on the go.
Utilising nanotechnology, Zero Proof Squeeze provides a truer-to-flower experience with effects felt in as little as 15 – 30 minutes, significantly faster than traditional edibles. By turning cannabis oil into tiny water-soluble molecules, the THC compounds dissolve evenly into any beverage and are more rapidly and efficiently absorbed into the bloodstream. At launch, four delicious, low calorie and gluten-free flavours will be available including Dash of Cherry, Dash of Orange, Dash of Lime and Dash of Sweet.
“Zero Proof exemplifies our commitment to providing high-quality, consistent consumer products in familiar and approachable formats that model traditional consumer packaged goods,” said Matt Darin, CEO of Curaleaf. “Curaleaf has been on the forefront of creating sophisticated cannabis experiences which we believe will ultimately redefine the way people socialise. We’re proud to bring Zero Proof Squeeze to our patients and customers in Illinois first before expanding to additional markets.”
According a new Gallup poll, the rate of alcohol consumption in the U.S. continues to decline with 62 % of adults under age 35 reporting they drink alcohol, down 10 % from two decades ago. Zero Proof is the latest addition to Curaleaf’s brand portfolio that seeks to redefine how people socialise by delivering a fast-acting, sessionable alternative to alcohol.
Zero Proof Squeeze is now available at all Curaleaf dispensaries in Illinois as well as wholesale dispensaries across the US.
About Curaleaf Holdings
Curaleaf Holdings, Inc. is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 19 states with 152 dispensaries and employs nearly 5,500 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF.
Happi Glow and Happi Nightcap boast minor cannabinoids paired with functional mushrooms
Cannabis-infused seltzer brand Happi is pioneering a new path in the cannabis beverage space with Happi Glow and Happi Nightcap. These groundbreaking functional beverages are perfect for day and night, respectively. Created with a unique blend of minor cannabinoids and non-psychedelic lion’s mane and reishi mushrooms, these formulas are the first of their kind, with Happi filing a patent application covering the formulation for the products.
Happi Glow is available in a citrusy, bright Blood Orange Ginger flavour. Each can has 5 mg of THC, 5 mg of CBD, 3 mg of CBG, and 2 mg of CBN. Perfect for daytime, Happi Glow boasts the benefit of lion’s mane mushroom, which can help promote calm and focus to keep you clear-headed.
Happi Nightcap is available in Turkish Apple Tea, featuring notes of crisp apple and warm spices. Each can has 5 mg of THC and 5 mg of CBN. Ideal for evening, Happi Nightcap brings together soothing reishi mushrooms with a blend of minor cannabinoids to help you settle into a peaceful slumber so you wake up refreshed.
Each formula is vegan, gluten-free, and made with simple, all-natural ingredients. In addition to Glow and Nightcap, the brand also features two original flavours: Lemon Elderflower and Raspberry Honeysuckle.
- Happi Glow: 30 calories, 5mg THC, 5mg CBD, 3mg CBG, 2mg CBN, Carbonated Water, Organic Orange Juice, Organic Agave Nectar, Organic Blood Orange Juice, Natural Flavors, Hemp Extract, Organic Lion’s Mane Mushroom Extract, Vitamin C, Potassium Sorbate
- Happi Nightcap: 30 calories, 5 mg THC, 5 mg CBN, Carbonated Water, Organic Apple Juice, Organic Orange Juice, Organic Honey, Natural Flavours, Hemp Extract, Vitamin C, Organic Reishi Mushroom Extract, Potassium Sorbate
Happi Glow and Nightcap are now available at select retailers in Minnesota (US) and online.
Kombucha brand Aqua ViTea introduces Aqua Seltzers, a better-for-you bubbly beverage packed with probiotics for immune and gut health in the U.S. Like all of Aqua ViTea’s beverages, the new Aqua Seltzers are USDA Organic, GMO-free, gluten-free, vegan, and always low in calories and sugar.
As the leading East Coast manufacturer of Kombucha, Aqua ViTea has made it their mission for more than 15 years to educate and introduce consumers to the many health benefits of Kombucha through supremely unique product innovations. Aqua Seltzer is disrupting the bubbly beverage category with a light body, approachable and inventive taste, and vibrant packaging. Aqua Seltzer comes in four dynamic and refreshing flavours: Grapefruit + Thyme, Raspberry + Lime, Cucumber + Mint, and Pomegranate + Cherry. Each shelf-stable can is packed with five billion live probiotics and powerful antioxidants and enzymes. With only 15 calories and 1 gram of sugar, it’s the perfect healthy and functional seltzer to sip on all summer long.
“As one of the first commercial Kombucha brands, we keep our finger on the pulse of what consumers need from functional beverages while remaining true to our core value that food can be used as medicine,” said Jeff Weaber, Founder of Aqua ViTea. “A crowded market no doubt, Aqua Seltzer shines as a replacement to sugary beverages with beneficial living food properties that can help consumers achieve overall wellness from the inside out.”
Aqua ViTea is authentically crafted with naturally occurring probiotics, blending ancient Kombucha fermentation traditions with modern brewing techniques to produce refreshing beverages that are verified non-alcohol compliant and rich with clean ingredients. To date, Aqua ViTea has composted 26K pounds of tea for local agriculture and 75K pounds of wastewater for renewable energy. Additionally, up to 35 % of the fills at Aqua ViTea’s Kombucha fountains utilize reusable glass.
Also new in April, Aqua ViTea announced distribution expansion with the launch of an e-commerce vertical on its website making it easy for customers in the U.S. to purchase and receive their favourite beverages from the brand.
About Aqua ViTea
Founder Jeff Weaber started homebrewing Aqua ViTea from his farmhouse basement in Vermont in 2005. Today, the company employs a team of thirty full-time employees at its Middlebury-based facility and has become the East Coast’s largest Kombucha manufacturer. Aqua ViTea is a sustainably driven Kombucha brand, focused on providing delicious and authentic better-for-you beverages. Aqua ViTea artfully blends ancient brewing traditions with modern techniques to create a healthier drink option, packed with natural probiotics, enzymes, and antioxidants. Each beverage flaunts a label exploding in colours and storytelling that invite you to sip on the refreshing flavours, like Blueberry Social, Elderberry, and Pineapple Lemonade among others, or enjoy one of the special CBD concoctions, like Chaga Chai. Its offerings extend to Aqua Seltzer and the hard kombucha category, dubbed AfterGlow, featuring noteworthy flavours like Ginger & Blueberry, Citrus Rush, Cherry Sour, and Apricot Dream. Aqua ViTea is offered at retailers like Whole Foods and Bristol Farms in the U.S.
Cannabis-infused drinks are set to become more widely available. Investment in the marijuana market is increasing as legal recreational use of the drug becomes more widespread, according to GlobalData, a leading data and analytics company.
The latest high profile investor is Constellation Brands, the distributer of Corona beers in the USA, which has just bought a controlling stake in a Canadian marijuana company in order to develop cannabis-infused alcoholic drinks.
A spokesperson from the GlobalData Consumer Analyst team, commented: ‘‘We believe that Constellation Brand’s investment in Canopy Growth Corp, a marijuana growing company, is a sign that the market has potential. Widespread legalization is making marijuana a trending ingredient, driving innovation in food and drink markets. As a result, the move to enable them to develop cannabis-infused drinks is a good one.’’
However, alcoholic drinks companies need to think beyond just flavor innovation when weighing up investments in the marijuana market. The legalization of recreational marijuana presents a threat, as drinkers may swap alcohol for cannabis. Drinks companies may therefore lose sales to cannabis brands.
Consumption occasions for alcoholic drinks and recreational cannabis products overlap, such as the desire to relax or to celebrate. Whilst this increases the likelihood that alcoholic drinks could be substituted by cannabis, it also means drinks brands can move into this space without diluting what their brand stands for. Cannabis is therefore a natural extension for many alcoholic drinks brands.
Alcoholic drinks companies need to see cannabis as an opportunity, and not a threat. Consumers are increasingly in favor of legalizing recreational use. Early investments in this category, such as that by Constellation Brands, will leave companies better placed to target this growing market.
