Caribe Juice, maker of WTRMLN WTR®, #1 selling cold pressed watermelon juice brand in the US, announces the launch of WTRMLN® ADE, a first-of-its-kind, clean cold-pressed ultra-hydrating lemonade that harnesses the hydration superpower of real watermelon in a delicious and refreshing lemonade. Each 12 oz bottle packs a whopping 600 mg or more of electrolytes, on par with shelf stable sports drinks, thanks to its high concentration of naturally electrolyte-rich watermelon, and touts 100 % DV Vitamin C, No Added Sugar, and half the calories and sugar of traditional lemonade. WTRMLN® ADE is available in 3 popular flavours: Lemonade, Strawberry Lemonade, and Limeade.
“Everyone loves the taste of watermelon, but many consumers do not realise that watermelon is naturally packed with extraordinary amounts of electrolytes, especially potassium, as well as L-Citrulline, an amino acid that aids in muscle recovery post-workout, and lycopene, an antioxidant powerhouse,” said Luis Solis, CEO of Caribe Juice. “Having just wrapped up our second year in a row of double-digit growth, now is the perfect time to lean into Wtrmln momentum with new innovation.”
WTRMLN® ADE is a full flavour sport lemonade that delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water without all the junk ingredients found in most sports drinks. Like all WTRMLN® products, the base is cold pressed watermelon juice, which delivers one of the cleanest sources of hydration on the planet. Combined with lemon and other real juices, the result is a super-hydrating delicious lemonade that delivers the key functional benefits found in watermelon, such as clean electrolytes, vitamins and antioxidants.
WTRMLN® ADE will be available in retailers such as Target, Stop & Shop, and Whole Foods (starting September) as well as regional accounts throughout the Northeast and West Coast in the US.
Made with water, fruit juice, and electrolytes for taste, Frutly provides teens with flavourful hydration
PepsiCo has released one of its newest product innovations, Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly is made with water, fruit juice, and electrolytes for taste to provide flavourful hydration and a good source of vitamins C and E.
Frutly was created in response to a clear whitespace among juice brands, aiming to reinvigorate the category by addressing both parents’ desires for more nutritious beverage options for their families and the needs of teens who have outgrown the juice boxes and pouches of their childhood. In fact, 56 percent of people leaving the ambient juice category blame poor nutritional factors like sugar, calories, and artificial sweeteners for pushing them away1. Frutly fills this gap, delivering refreshing taste, nutritional benefits and hydration without added sugar or artificial sweeteners.
“With more meals being enjoyed at home these days, we’ve learned that parents are keeping their pantries filled with products they feel good about giving their families, but also that their teens want. As a father of three, I know how challenging it can be to strike that balance,” says Anup Shah, vice president and chief marketing officer, Juice Brands, PepsiCo Beverages North America. “Having hydrating drinks available that are also shelf-stable remains essential as we all continue to work and learn from home, and Frutly is well positioned to serve as a delicious and nutritious option that both teens and their parents can agree on.”
Available in three flavours — Strawberry Kiwi, Fruit Punch, and Apple Grape – Frutly has 60 calories per 12-fluid-ounce serving and is now on grocery store shelves in the U.S. in single flavour four-packs.
1According to a 2019 IRI study for PepsiCo.
About Frutly:
Launched in early 2021, Frutly is a new brand of juice beverages from PepsiCo. Frutly is made with water, fruit juice, and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E. Frutly contains no added sugar or artificial sweeteners, offering delicious taste for teens in a product parents can feel good about. Frutly is available in 12-fluid-ounce bottles in three flavors, Strawberry Kiwi, Fruit Punch, and Apple Grape. Frutly is now on shelves nationwide.
