Pepsi^® Global has launched Pepsi “House of Treats”, a new crafted beverages platform designed to deliver experience-first drinks across key Away From Home channels this year. Tapping into consumer demand for beverage customisation, flavour exploration and “treatanomics”, the platform offers multisensorial beverages exclusively through select PepsiCo entertainment and hospitality partners.

Bringing these experiences to cinemas, stadiums, restaurants and live events, Pepsi “House of Treats” is designed for effortless customisation at scale and built for rapid speed of service and seamless integration into existing operations. As a core pillar of PepsiCo’s Meaningful Food and Drink Experience strategy, it allows high-volume venues such as sports stadiums, restaurant chains and theatre networks to serve visually striking drinks without compromising taste or operational efficiency, while enhancing how fans engage with live entertainment, from sports to music, and reflecting a broader cultural shift toward experience-first consumption.

The platform launched its first experience earlier this month in the United Kingdom at a Pepsi MAX^™ SXSW London activity. Additional markets scheduled to go live later this year include Poland, Romania and the Czech Republic, alongside expansion across additional UK venues and PepsiCo pourer properties.

“The role of beverages is evolving from functional refreshment into a much more experiential and culturally-relevant occasion,” said Eugene Willemsen, Chief Executive Officer of International Beverages, PepsiCo. “Consumers are increasingly seeking personalised, elevated experiences that feel memorable and worth sharing. Pepsi ”House of Treats” is designed to meet that shift. Bringing together flavour, customisation and our broader portfolio in a single scalable platform for Away From Home environments, it gives our partners a simple way to unlock premium growth and operational efficiency while delivering standout experiences that drive stronger engagement and repeat demand.”

Pepsi “House of Treats” will begin rolling out from June 2026, debuting a diverse menu of crafted drinks spanning distinct flavour profiles, from indulgent and refreshing to sensorial and innovative, including unexpected serves such as a hint of spice.

Sēkwl sets out to redefine refreshment with flavour, function, and organic ingredients that include Zero B.S.

Say hello to Sēkwl Beverage House, a new kind of brand shaking up the beverage industry with drinks that blend flavour and function and that taste as good as they make you feel. Today, Sēkwl’s adaptogenic sparkling waters launch and aim to stand out in the sparkling water, functional, and non-alcoholic beverage industries.

“We are obsessed with the power of functional mushrooms,” said Matthew Eaton, Founder & Chief Beverage Officer at Sēkwl Beverage House. “We’re starting this brand with craveable flavors crafted in-house, just flavor with function, no weird chemicals, no fillers, and no B.S.”

As the industry of functional beverages and prebiotic sodas expands by the week, Sēkwl Beverage House enters the market with a bold vision: to redefine refreshment through plant and fungi-based ingredients that promote balance, focus, and recovery.

“The world doesn’t need another sugary soda or pseudo-health drink,” said Eaton. “We created Sēkwl with a clear mission: to craft drinks that not only taste amazing but actually do something for you. With functional mushrooms, organic botanicals, and real benefits in every sip, Sēkwl is hydration, reimagined.”

With six flavours, all crafted and made in-house with organic ingredients, Sēkwl represents a new approach to rethinking how products are made, how companies are structured, and how sustainability and storytelling can be seamlessly integrated into every sip.

Founded by beverage lover and flavour innovator Matthew Eaton, Sēkwl Beverage House is proudly LGBTQ+-led and passionately people-first. Eaton, his husband, Ryan Kelley, and best friends John Walls and Shannon Eurich have created a brand crafted with intention, blending functional mushrooms, organic botanicals, and bold flavours to create beverages that support mind, body, and soul.

“Sēkwl isn’t just about great taste. It’s about how you feel after your first sip,” said Eaton. “We saw a chance to create something new for the wellness aisle: a functional mushroom-powered sparkling water that supports energy, relaxation, and clarity without tasting like a supplement. This is a new way to enjoy hydration, and we can’t wait for people to try Sēkwl.”

Six signature flavours, six functional benefits

Sēkwl launches with six bold and refreshing flavours, each infused with a unique blend of functional mushrooms, organic botanicals, and adaptogens that help you reset, refocus, or recharge, depending on what your day calls for:

• Hibiscus – Bright and balanced with hibiscus, raspberry, and Lion’s Mane mushroom extract. Supports heart, respiratory, and nerve health. Blended with 1000 mg Lion’s Mane, the “Brain Mushroom.”
• Grapefruit – Not your average grapefruit. A zesty blend with cordyceps, cardamom, cinnamon, and licorice that may support immune and heart health. Blended with 1000 mg Cordyceps, the “Performance Mushroom.”
• Lemon Ginger – A classic combo elevated with Turkey Tail for digestive health and gut balance. Blended with 1000 mg Turkey Tail, the “Immunity Mushroom.”
• Chamomile – Relax and reset with calming chamomile, lime, and Reishi. Designed to help your body de-stress and restore. Blended with 1000 mg Reishi, the “Immortality Mushroom.”
• Blue Spruce – Fresh, crisp, and invigorated with palo santo, mullein, and schisandra. Great for respiratory support and mental clarity. Blended with 1000 mg Turkey Tail, the “Immunity Mushroom.”
• Cacao – Unwind with this rich, earthy blend of cacao, Reishi, Chaga, and holy basil. Calms the nervous system and supports stress resilience. Blended with 500 mg Reishi, the “Immortality Mushroom,” and 500 mg Chaga, the “King of the Mushrooms.”

Sēkwl adaptogenic sparkling waters are now available at www.drinksekwl.com, priced at $4 per can. 12-packs are $48, and 24-packs are $96 (plus tax and shipping).

DDW, The Color House, is pleased to announce that on June 28, 2019 it completed a transaction to acquire the DuPont Natural Colors business which was part of DuPont’s Nutrition & Biosciences division.  The acquisition expands DDW’s global reach and adds technical and manufacturing capabilities in several core natural colors.

DDW adds two DuPont manufacturing facilities (Burton-on-Trent, UK and Santiago, Chile) and all related customer contracts. The expanded business will operate under the “DDW, The Color House” brand. DuPont originally acquired the business in 2017 as part of their acquisition of FMC’s Health & Nutrition business.

“This is the perfect opportunity to expand our portfolio with unique new products and  deepen our position in blending and emulsions. The associates at both sites are very experienced and will ensure that we can continue to provide outstanding products and services during the transition,” explains Ted Nixon, CEO of DDW.