Due to the cold wave in the South, Southeast and in some areas of the Central-West in Brazil in late June, some citrus producing regions in São Paulo, Paraná and in the south of Minas Gerais registered frosts on June 26. In spite of that, only some areas were affected and producers are still evaluating if there are impacts.

Players surveyed by Cepea say that major concerns are about the tahiti lime, since low temperatures may affect the fruit color in this period of limited supply. As for ponkan tangerine, frosts in this period can accelerate fruit droppage. Moreover, the cold weather may also affect the colour of the fruit.

Prices

The proximity of the new crop continues to press down orange quotations in the natura market – the supply of early fruits is higher. Prices of pear oranges in the in natura market were at BRL 60.48 per 40.8 kg box, on tree, between June 23 and 27, downing 4.1 % compared to that in the previous period.

As for tahiti lime, the price average from June 23-27 is BRL 40.16 per 27.2 kg box, moving down 1.9 % in the same comparison.

Florida

The report released in June by the USDA indicates that the 2024/25 orange crop in Florida is likely to total 12 million 40.8 kg boxes, upping 370 thousand boxes in relation to that released in the May report, but still 33.5 % smaller compared to the season before (2023/24).

Exports

Brazilian shipments of orange juice in the partial of the current season (2024/25 – from July/24 to May/25) continue below the volume registered in the same period of previous crops.

So far, Brazil shipped 730.948 thousand tons of OJ (equivalent to concentrate juice – 66º Brix), which is 22.4 % smaller than that in the same period of the season before (from July/23 to May/24) – data from Comexstat. It is worth noting that, in the first 11 months of previous crops, the volume was close to 1 million tons. The combination of lower quality and high prices have been limiting exports.

The revenue, in turn, continues to grow, boosted by high prices paid for the commodity, especially at the beginning of the season. In the partial of the 2024/25 crop, the revenue has totaled USD 3.285 billion, 33.1 % up in relation to that verified in the same period of the 2023/24 season.

Magtein^®, a highly bioavailable form for magnesium supplementation, is to debut at Vitafoods Europe in the wake of huge success in the US.

Magtein^®, the proprietary form of magnesium L-threonate – the only effective, bioavailable form of magnesium that can cross the blood-brain barrier and enter the neuron cells – offers significant benefits for both brain and mental health. In multiple clinical studies, it has been found to improve memory, cognition, calmness, mood and quality of sleep.

The key to Magtein^®’s effectiveness is threonate, which facilitates the entry of magnesium into brain cells via glucose transporters (GLUTs), increasing intracellular magnesium levels. In this respect, it stands out from most other magnesium compounds, which have low brain bioavailability, as well as frequently causing gut problems.

In November 2024, magnesium L-threonate received official authorisation as a novel food, allowing its benefits to be enjoyed by consumers in the EU for the first time. This authorisation was approved based on proprietary data on Magtein^® that belongs to AIDP and its partner company ThreoTech, thus providing exclusive distribution protection.

The launch of Magtein^® in the EU follows extraordinary success in the US, where it is available as a branded product in Walmart, Target, Sam’s Club and Costco. With a five-year CAGR of 33 %, it has outperformed the overall market for products containing magnesium, and for formulas for cognition and stress/mood. It has also received over 91,000 reviews on Amazon, with an average rating of 4.5 stars.

In Germany, magnesium ranks as the most popular supplement, with 35 % of consumers taking it and 82 % perceiving it to be effective. Similarly, 99 % of Italian consumers are aware of magnesium, with 31 % taking it.¹

The potential of Magtein^® in the EU is also clear from the high demand for supplements in areas where magnesium offers benefits. For example, anxiety/stress is the top health concern for German consumers, with 33 % willing to take a supplement for it.¹

Rory Lipsky, Sr. VP Marketing, ThreoTech, LLC, said: “Magtein is a truly unique product, which overcomes the brain bioavailability challenges associated with magnesium. The enormous success it has enjoyed in the US is testament to the top level of science involved in its discovery and the wealth of clinical research supporting its functions, as well as the scale of demand for effective solutions for cognitive health, mood and sleep. We’re hugely excited that consumers in the EU, where magnesium is already one of the most taken supplements, are now able to enjoy these benefits too.”

Magtein^® is suitable for use in a wide range of products, including capsules, RTD beverages, snack bars, gummies, gels and powders. It will be showcased at Vitafoods Europe at stand 3M259.

¹ITC Consumer Supplement Survey, 2024 (Ranking based on 37 supplement types).