Quincey to continue as Executive Chairman of the board

The Coca‑Cola Company announced that its board of directors has elected Executive Vice President and Chief Operating Officer Henrique Braun as CEO, effective March 31, 2026. Braun will succeed James Quincey, who will transition to Executive Chairman after serving as CEO for nine years.

The board also plans to nominate Braun, 57, to stand for election as a director at the company’s 2026 Annual Meeting of Shareowners.

Leadership transition

Quincey, 60, will step down as CEO after a highly successful tenure. He has led the transformation of the business as a total beverage company, driven by a focus on staying closely connected to consumers. Under his leadership, the company has added more than 10 additional billion-dollar brands.

Quincey has reshaped the company’s strategy and operating model to create a more agile, networked company, including a focus on digital transformation and modernised marketing. He also led the company through the COVID-19 pandemic.

As CEO, Braun will focus on opportunities to build on this strong foundation. His priorities include seeking the best growth opportunities worldwide; driving the company to get even closer to consumer needs; and leveraging technology as an enabler of business performance and growth.

About Henrique Braun
Braun has served as EVP and COO since Jan. 1, 2025, overseeing all the company’s operating units worldwide. He has served as EVP since 2024. From 2023 to 2024, Braun served as Senior Vice President and President, International Development, overseeing seven of the company’s nine operating units.
Prior to that, Braun served as President of the Latin America operating unit from 2020 to 2022 and as President of the Brazil business unit from 2016 to 2020. From 2013 to 2016, Braun was President for Greater China & South Korea.
Braun joined Coca‑Cola in 1996 in Atlanta and progressed through roles of increasing responsibilities in North America, Europe, Latin America and Asia. Those positions included supply chain, new business development, marketing, innovation, general management and bottling operations.
He holds a bachelor’s degree in agricultural engineering from the University Federal of Rio de Janeiro, a Master of Science degree from Michigan State University and an MBA from Georgia State University. Braun is an American citizen who was born in California and raised in Brazil.

The Coca-Cola Company announced that Henrique Braun has been named to a newly created role of President, International Development. In this position, Braun will oversee seven operating units that span dozens of countries and territories around the world.

Braun, 54, currently serves as president of the Latin America operating unit, a position he has held since 2020. Braun is a 26-year veteran of the company who has progressed through a number of roles in North America, Europe, Asia Pacific and Latin America.

“Henrique is a strong leader who has learned and grown in operations across the company,” said James Quincey, Chairman and CEO of The Coca-Cola Company. “Most recently, he has led the Latin America operating unit to outstanding results. Henrique’s work to digitise our business and lead a consumer-centric team makes him an ideal fit for a new, broader role.”

As President, International Development, Braun will have oversight of the Latin America operating unit, along with adding responsibility for six operating units: Japan and South Korea; ASEAN and South Pacific; Greater China and Mongolia; Africa; India and Southwest Asia; and Eurasia and Middle East. The presidents of these operating units remain unchanged; Braun’s successor as president of the Latin America operating unit will be named at a later date.

About Henrique Braun
Braun has worked in a number of functions during his career at Coca-Cola, including supply chain, new business development, marketing, innovation, general management and bottling operations. He has also been a leader in regional, business unit and corporate functions.
From 2013 to 2016, he served as president of the company’s Greater China & Korea business unit. He was named president of the Brazil business unit in 2016, followed by his current role as president of what was then the newly created Latin America operating unit in 2020.
Braun is a dual citizen of the United States and Brazil. He earned a bachelor’s degree in agricultural engineering from the University Federal of Rio de Janeiro. He also has a Master of Science degree from Michigan State University and an MBA from Georgia State University.
Braun takes on his new duties Jan. 1, 2023, and will report to Quincey.
The company also announced that President and Chief Financial Officer John Murphy will add oversight of the company’s Bottling Investments Group, which will continue to be led by President Murat Ozgel.