New season, new flavour, new non-carbonated way to refresh this spring
Raspberry Dragonfruit is Happy Thursday’s bold spin on the hottest flavours trending with 21+ Gen Z drinkers. Inspired by top-selling non-alcoholic refreshers, Raspberry Dragonfruit taps into a growing demand among new legal-aged drinkers who crave the flavours they know and love from their favourite fruity coffee-house beverages.
Dragonfruit-flavoured beverages have experienced a 111 % increase on menus over the past four years1, showcasing the growing popularity of this flavour. So get ready for a spring refresh because Happy Thursday’s Raspberry Dragonfruit is here, vibrantly coloured and packing a bold 4.4 % ABV in every sip. Bursting with tropical raspberry dragonfruit flavour, this refreshingly smooth spiked refresher is ready to be this season’s go-to sip!
The bubble-free trend isn’t going anywhere, driven by the shifting preferences of today’s new wave of drinkers. Many consumers say that carbonated drinks make them feel bloated, leading to discomfort, which is a main driver in the demand for smooth spiked refreshers over fizzy seltzers.
Since its 2024 launch, Happy Thursday has redefined non-carbonated spiked refreshers with bold, fruit-forward flavours made for any day of the week. Because with Happy Thursday, why wait for Friday?
Consumers 21+ can spring into Thursday with the new Raspberry Dragonfruit, available in the U.S. in 12-oz. packs, by visiting www.drinkhappythursday.com.
1Source: Datassential Menutrends 2024