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Odwalla is bringing a smooth, tasty twist to the kombucha craze.

Odwalla Smoobucha, which hits stores in the U.S. after a buzzed-about unveiling at Natural Products Expo West tradeshow in Anaheim, Calif., blends the great taste and texture of fruit smoothies with the boldness of pasteurized kombucha.

Three flavors – Citrus & Guava, Berry & Ginger and Apple & Greens – offer a unique mashup of flavor and function, with 40 percent less sugar and fewer calories than leading smoothies. The cleverly named beverage also includes 500 million colony-forming units of “good” bacteria, an excellent source of fiber that helps support digestive health and delivers 100 % daily value of antioxidant Vitamin C. Odwalla Smoobucha, offered in 15.2-oz. bottles, can be enjoyed as a nutritious, on-the-go snack.

Odwalla also is introducing two limited-edition flavors inspired by the vibrant essence of spring. Hot Tropics and Mint to Be Berry offer a refreshing blend of 100 % juice, coconut water and trendy botanical ingredients such as jalapeño and mint.

For the 8th consequtive year already, the AIM took place from 9th-11th April 2018 at Dubai World Trade Center and is considered to be the leading interntaional direct investors meeting. More then 100 influencial and innovative experts participated at the conference to learn and discuss about the trends and innvocation of direct investments as a tool to guarantuee longterm competitiveness. The Conference was initiated and established by the United Arab Emirates Ministry of Economics to secure and promote innovative and direct investments longterm.

Claudia Lauener and Frank Hofer, nomenees and representatives of swiss-based Frutco AG, were proudly handed over the AIM Runner-up Investment Award 2018 for the best direct investment in Latinamerica, supported by nicaraguan ambassador Mohamed Lashtar.

The 20 Million Dollar project CHIMACO AG (farms) and Frutco de Las Americas SA (processing) has become an epicenter of sustainability for trainings, education and farming in regards of Maracuya. CHIMACO stands for Chinandega Maracuya Company and employs more then 100 people.

Frutco AG and CHIMACO currently produce on 200 hectares of farmland. As soon as the processing plant of Frutco de Las Americas SA, a joint-venture of Swiss based CT Finance AG and Nicaragua based Grupo Coen will be ready for production, additional independent producers for Maracuya, Guava and Bananas will join the project with a production plan of more then 1.500 hectares, ready to produce purees, concenrates and juices. Grupo Coen will dedicate 2.000 hectares of extra land to the project. In addition to that, enough land can be added for portential future projects.