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Premium fruit and vegetable ingredients supplier, SVZ, is pleased to announce its new brand tagline, ‘Growing better together’. Accurately demonstrating the business’ sustainable, collaborative values, the tagline also indicates SVZ’s continuing commitment to growing a better, greener world together with its customers and partners.

SVZ is passionate about collaborating with its partners, customers, farmers and suppliers to provide the very best fruit and vegetable purees, concentrates and NFC juices all year round. To further demonstrate the importance of trust, connection and partnerships across the entire supply chain, SVZ’s ‘Growing better together’ slogan represents everything the company stands for in working towards a healthier world for future generations.

SVZ has also refreshed its website to display these collaborative, future-focused values. Easy to navigate and with a refreshed design, the platform reflects the company’s growing better together ideals as it promotes a smoother transaction from concept to consumer.

Pieter Spanjers, CEO, SVZ comments: “At SVZ, ‘growing better together’ is what we do best. From our own employees to our farmers and customers, we’re delighted to work in such close collaboration. It’s only by strengthening these connections that we can create the highest-quality, tastiest fruit and vegetable ingredients.

Take our product development programme, for example, which is based on the latest trends and consumer needs. The ingredients we create are tailored to our customers’ requirements, and it’s only by working closely with our partner farmers that we can ensure that their needs are met with a great taste and high nutritional value. Plus, our connection with growers also means that we can guarantee sustainability credentials in our ingredients, through initiatives like a reduction in pesticides and water usage.

Our new website, which has been built to enhance the user experience, will be a key tool for close collaboration with various stakeholders and we look forward to growing together with our partners on the platform. We work on a global scale with our customers, suppliers and employees of Cosun and SVZ to co-create sustainably sourced ingredients that will appeal to consumers worldwide. Together, we can build a future-proof supply chain for our children and future generations and, ultimately, grow better together.”

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