GNT has passed the halfway mark in its mission to reduce carbon intensity at its EXBERRY® colour factories by 50 % over the course of the current decade.
Based on volume of product sold, GNT cut carbon emissions at its production sites in the Netherlands, Germany, and United States by 26 % between 2020 and 2024. This achievement is particularly significant in light of the company’s growth during the same period.
Global sales for plant-based EXBERRY® colours have increased more than 50 % since 2020. Under normal circumstances, such growth would have driven a substantial increase in total carbon emissions due to increased production demands. However, by improving efficiency and investing in sustainable technologies, GNT has been able to keep overall emissions in check.
GNT’s new sustainability report reveals there has been strong progress toward many of the 17 sustainability targets it is working to achieve by 2030.
Water efficiency at its factories has improved by 30 % compared to 2020, which already surpasses the original 20 % goal. The company is also committed to ensuring every contract farmer growing fruits, vegetables, and plants for EXBERRY® colours enrolls in sustainable agriculture training programs. By the end of 2024, 80 % had achieved the level of FSA (Farm Sustainability Assessment) Silver or Gold.
In addition to its environmental aims, GNT’s targets include measures to benefit people throughout the EXBERRY® value chain. In 2024, the lost-time accident rate at the factories fell to 25 % below the industry average. The company also helped organise a three-day leadership training program in Peru as part of its commitment to supporting social livelihood projects in its sourcing areas.
Hendrik Hoeck, CEO at GNT Group, said: “We are proud to say that we are still delivering on our ambitious plans to protect people and planet while achieving significant global growth. Our 2024 report underlines our continued determination to lead the food colouring industry on sustainability and ensure that GNT is in a position to thrive for generations to come.”
GNT secured an EcoVadis gold medal last year for its environmental and ethical activities, with its score placing the company among the top 3 % in the food manufacturing industry.
It is now working on plans to go even further in 2025. With GNT on track to meet its CO2 targets at its factories, the top priority going forward is to reduce indirect emissions from throughout its wider value chain.
Rutger de Kort, Sustainability Manager at GNT Group, said: “We have made excellent progress at our production sites and now need to work with our suppliers to achieve reductions in other areas. This is more challenging as these emissions are outside our direct control, but our closely managed supply chain gives us a real advantage and we are developing plans to address the biggest hotspots.”
In line with its commitment to transparency, GNT secures independent verification for its emissions data. It also offers its customers Product Environmental Footprint information across scopes 1, 2, and 3 for EXBERRY® colours.
Rutger de Kort added: “Trust is hugely important to us. This is why we publish independently audited Greenhouse Gas Verification Statements and provide our customers with the data they need to make informed decisions about how to optimise their recipes.”
To read GNT’s ‘Sustainability report 2024,’ visit: https://exberry.com/en/sustainability-report-2024
EXBERRY® colour supplier GNT has officially launched an independent investment firm to accelerate innovation and boost sustainability at every stage of the value chain.
GNT Ventures was created to invest in start-up companies that have the potential to help pioneer new and improved plant-based colouring solutions. Its focus is on four key areas: raw materials and fermentation, processing, food ingredients, and upcycling.
It is part of GNT’s long-term strategy to reshape the plant-based colour landscape with innovative new products that can drive a healthier future for the people and the planet.
GNT Ventures has already executed some investments, including the recently announced partnership with Plume Biotechnology to create new plant-based EXBERRY® colour solutions using unique fermentation technologies. The firm is now aiming to significantly step up its investment activity and is actively seeking out new collaborations with further start-ups worldwide.
Finn Rieken, Managing Director of GNT Ventures, said: “We’re looking to build mutually beneficial relationships with start-ups that dare to dream big and have the drive to shape tomorrow’s planet. We can provide financial, technical, commercial, and regulatory support, using our expertise to not only help bring bold new visions to life but successfully market them worldwide.”
GNT Ventures is seeking to collaborate with start-ups by providing them with the tools they need to bring cutting-edge ideas to life. It can provide comprehensive financial support, whether by leading the financing as a sole investor or helping to share the load as co-leads. It is primarily focused on pre-seed to series A funding, with a maximum ticket size of EUR 1 million.
GNT Ventures also has a state-of-the-art food grade pilot plant to test and optimise processes. It can offer research and development know-how as well as processing expertise to help new businesses develop their ideas more quickly and effectively.
In addition, GNT Ventures can deliver comprehensive commercial support. This includes ensuring innovations reach a wide range of customers within the food and beverage industry as well as connecting start-ups with partners across the entire value chain. It also offers guidance on regulatory compliance and IP.
Dr. Kai Reineke, Technical Lead at GNT Ventures, said: “We aim to establish synergistic partnerships with innovative start-ups that aspire to achieve significant breakthroughs. Leveraging our extensive technical expertise, we provide comprehensive support to facilitate the realisation of ambitious projects and ensure their success.”
GNT was founded in 1978 with a vision to pioneer truly natural colors from fruit, vegetables, and plants. It remains an independent, family-owned business with a commitment to creating plant-based, sustainable ingredients.
Frederik Hoeck, GNT Group’s Managing Director, said: “GNT is now firmly established as a global leader in natural colors, but we know what it’s like to be a small company and grow. We started from humble beginnings and fully understand the challenges involved and how hard it can be to overcome them. We want to help start-ups find their own successful paths so that we can reshape tomorrow’s planet together.”
GNT is working to develop new plant-based, sustainable EXBERRY® colour solutions for food and drink using unique fermentation technologies.
The company has been creating EXBERRY® colours from fruit, vegetables, and plants since its foundation in 1978. It is now expanding into fermentation for the first time to increase innovation and sustainability in its plant-based solutions.
Producing colours through fermentation allows for improved functionality as well as highly efficient and sustainable year-round production. Once the raw materials have been cultivated, they can be scaled up in larger bioreactors for industrial production. This phase involves maintaining optimal conditions to ensure high biomass yield and pigment concentration.
To deliver on its aims, GNT has chosen to collaborate with Plume Biotechnology, a UK-based start-up focused on innovation in fermentation science and bioprocessing for natural colours.
Frederik Hoeck, GNT Group’s Managing Director, said: “As pioneers in plant-based colors, innovation has always been crucial to GNT and we’re fully committed to delivering cutting-edge solutions for our customers. As a family business, we understand the importance of acting responsibly and ensuring we are truly sustainable. This partnership with Plume will help us add new, futureproof options to our plant-based EXBERRY® portfolio.”
Thomas Burns, CEO at Plume Biotechnology, said: “The rapid evolution of fermentation-based technologies is providing unprecedented opportunities within the realms of natural colours. Plume is passionate about translating these cutting-edge technological developments into healthy, exciting, and sustainable products for consumers. In GNT, we have found the perfect strategic partner with a shared commitment to delivering excellent products whilst keeping sustainability at the heart of everything we do.”
The collaboration is designed to help GNT expand the options in its plant-based EXBERRY® portfolio while meeting its sustainability ambitions. In 2022, GNT announced 17 targets to optimise its environmental and social impacts by the end of the decade.
Its Sustainability Report 2023 revealed significant progress on many of those goals, including a 22 % reduction in carbon intensity at the company’s factories since 2020 and a 13 % improvement in water efficiency.
Finn Rieken, Strategy Director at GNT Group, said: “We are committed to leading the food colouring industry on sustainability. As well as promoting responsible agriculture and cutting emissions at our factories, we’re constantly exploring new options for highly sustainable colours that can deliver exceptional performance. We believe fermentation-based colours have huge potential to tick both those boxes. We are confident that working with Plume will allow us to deliver exciting new plant-based, sustainable solutions for food and beverage manufacturers around the world.”
A new era of conscious consumption is creating a shift toward more sustainable ingredients and eye-catching colour palettes influenced by the natural world, according to GNT.
GNT, which supplies plant-based EXBERRY® colours, has identified “Regeneration Rising” as a key trend in the food and drink sector. The company’s analysis explores the growing global appreciation for the natural world and desire to protect the planet. This mindset is now intensifying the focus on the origins of raw materials and sustainable production.
The Regeneration Rising trend is also inspiring new colour palettes as brands seek to convey instinctive messages about how their products are created. The use of visually impactful colours that can be found growing on land and in the sea helps manufacturers to showcase products’ eco-credentials and build emotional connections with consumers.
GNT has identified three new colour directions in line with the trend. “Elevated Earth” involves earthy shades from red-browns and warm oranges to textured purples and inky teals, elevating products with an organic but premium look and feel. “Nature Lab” is about pushing the boundaries of what is considered natural and features a kaleidoscopic spectrum of green, pink, red, yellow, orange, and blue. Finally, “Wholesome Nostalgia” features yellows, greens, blues, peaches, and pinks that range from velvet-like to milky, translucent, muted, and dreamlike.
Dieuwertje Raaijmakers, Marketing Communications Specialist at GNT Group, said: “Consumers of all ages are developing a much stronger interest in sustainability and rebuilding their relationships with the natural world. To appeal to these shoppers, food and beverage companies have to showcase their commitment to the planet. Colour can play an important role in telling that story, helping brands create appealing products that send out strong visual signals about how they’re produced.”
GNT has set out an ambition to lead the food colouring industry on sustainability. The company creates its EXBERRY® colours from fruits, vegetables, and plants and has set out a series of ambitious targets to optimise its environmental and social impacts at every stage of the value chain.
GNT has achieved a 22 % reduction in carbon intensity at its EXBERRY® factories since 2020, the company’s latest sustainability report shows.
GNT, which creates EXBERRY® colours from non-GMO fruit, vegetables, and plants, has set out 17 ambitious targets to optimise its environmental and social impacts over the course of the current decade.
In 2023, GNT’s total carbon footprint at its production sites in the Netherlands, Germany, and USA stood at nearly 13 thousand metric tons of CO2-equivalent emissions. This means 22 % less CO2 was emitted per ton of product sold compared to the base year of 2020, taking GNT almost halfway toward its ambition to achieve a 50 % reduction by 2030.
The new sustainability report reveals there was important progress in a number of other areas. GNT aims to enhance water efficiency at its factories by 20 % and has already delivered a 13 % improvement compared to 2020 levels. In addition, 74 % of the farmers in the company’s supply chain achieved a minimum of Farm Sustainability Assessment (FSA) Silver standard. The compliance rate for GNT’s Policy on Sustainable Sourcing, meanwhile, increased from 70 % to 90 %.
GNT also secured an EcoVadis silver medal last year and remains the only food colour supplier to have published a third-party Greenhouse Gas Verification Statement.
To read GNT’s ‘Sustainability report 2023,’ visit: https://exberry.com/en/sustainability-report-2023
GNT has achieved a 22 % reduction in carbon intensity at its EXBERRY® factories since 2020, the company’s latest sustainability report shows.
GNT, which creates EXBERRY® colours from non-GMO fruit, vegetables, and plants, has set out 17 ambitious targets to optimise its environmental and social impacts over the course of the current decade.
In 2023, GNT’s total carbon footprint at its production sites in the Netherlands, Germany, and USA stood at nearly 13 thousand metric tons of CO2-equivalent emissions. This means 22 % less CO2 was emitted per ton of product sold compared to the base year of 2020, taking GNT almost halfway toward its ambition to achieve a 50 % reduction by 2030.
The new sustainability report reveals there was important progress in a number of other areas. GNT aims to enhance water efficiency at its factories by 20 % and has already delivered a 13 % improvement compared to 2020 levels. In addition, 74 % of the farmers in the company’s supply chain achieved a minimum of Farm Sustainability Assessment (FSA) Silver standard. The compliance rate for GNT’s Policy on Sustainable Sourcing, meanwhile, increased from 70 % to 90 %.
GNT also secured an EcoVadis silver medal last year and remains the only food colour supplier to have published a third-party Greenhouse Gas Verification Statement.
To read GNT’s ‘Sustainability report 2023,’ visit: https://exberry.com/en/sustainability-report-2023
GNT has launched a new range of plant-based EXBERRY® concentrates that enable manufacturers to achieve clean-label brown shades in low-pH soft drinks.
EXBERRY® Shade Autumn Brown and EXBERRY® Shade Golden Brown can deliver clear reddish-brown and caramel-brown hues in still and carbonated soft drinks.
There is a growing demand for natural brown colours that do not pose any health concerns to consumers or contain any of the 14 allergens specified under the EU Labeling Regulation.
Made using caramelised sugar syrup, the new EXBERRY® browns offer a clean-label solution that is also naturally free from gluten. They can provide an excellent alternative to caramel (E150) in applications including natural colas, energy drinks, and iced lattes.
Helen Vine, Key Account Manager at GNT Group, said: “This new EXBERRY® range was created to meet the rising demand for natural, plant-based browns that can deliver clear shades in beverages. Our concentrates allow brands to maximise their drinks’ appeal with eye-catching colours alongside clean and clear ingredient lists.”
The liquid-based colours are created from edible, non-GMO fruit and vegetables and are suitable for vegan, kosher, and halal diets. EXBERRY® Shade Autumn Brown contains carrot concentrate in addition to the caramelised sugar syrup while EXBERRY® Shade Golden Brown also includes apple concentrate.
Both products provide high-performing, clear solutions with no formation of turbidity or sediment even in acidic beverages with pH levels below 3.0. In addition, they offer excellent light and heat stability and are easy to pump and dose.
GNT will open up an interactive “colour lab” for its plant-based EXBERRY® concentrates at Food Ingredients Europe (Frankfurt, 28-30 November 2023).
EXBERRY® Colouring Foods are edible concentrates made from non-GMO fruit, vegetables, and plants using physical processing methods such as chopping and boiling. They are available in more than 400 shades from across the whole rainbow and can be used in all food and drink categories.
At FiE 2023, GNT (stand 3.1G140) will showcase EXBERRY® concentrates’ versatility by inviting attendees to colour their own dairy, confectionery, and non-alcoholic beverages at special application stations.
The company’s dedicated in-house experts will also be available throughout the event to provide insights and advice into how EXBERRY® can meet consumer demand in different regions around the globe.
Petra Thiele, Managing Director at GNT Europa, said: “EXBERRY® allows manufacturers to achieve vibrant shades in almost any application while maintaining completely clean and clear labels. Our special ‘colour lab’ will give FiE visitors the chance to experiment with the possibilities for themselves and discover the incredible potential of our plant-based concentrates.”
Based on the concept of coloring food with food, EXBERRY® concentrates are classified as food ingredients rather than additives in the EU and many other parts of the world. They are also suitable for vegan, halal, and kosher diets.
To ensure the highest level of quality and year-round availability, GNT has a vertically integrated supply chain, with cultivation and harvesting monitored by GNT’s agricultural engineers.
GNT has published externally verified data showing it reduced the average carbon footprint of its plant-based EXBERRY® Colouring Foods by 19 % in the first year of its sustainability plan. The company becomes the first colouring foods supplier to issue a Greenhouse Gas Verification Statement as it aims to become the leader in its field on sustainability.
The statement details GNT’s carbon footprint from 2019 to 2021. The auditor SGS verified the emissions data according to the internationally recognised ISO14064 standard, which includes emissions from carbon dioxide, methane, and nitrous oxide across six different reporting categories. As a result, the company can now provide comprehensive, benchmarked information on EXBERRY® Colouring Foods’ organisational footprint to customers.
In 2022, GNT announced that it plans to achieve a total of 17 sustainability targets over the course of the decade. These include cutting the environmental footprint for EXBERRY® product ranges by 25 % between 2020 and 2030 as well as reducing its factories’ CO2-equivalent emissions by at least 50 %. The new figures show the company is making significant progress toward those aims. Production volumes saw a double-digit increase between 2020 and 2021, but GNT’s overall carbon footprint remained flat. This meant the average footprint per kilogram of EXBERRY® Colouring Foods decreased by nearly a fifth over the course of the year.
Rutger de Kort, Sustainability Manager at GNT Group, said: “We’re committed to setting new standards on sustainability and the Greenhouse Gas Verification Statement highlights the work we’ve done so far. This external verification for our emissions data enables us to build trust and communicate our efforts in a truly transparent manner.”
The Greenhouse Gas Verification Statement shows GNT’s total carbon footprint dropped by 3,427 metric tons to 38,656 between 2019 and 2021. This is largely due to the use of green electricity at its production sites, which represents an important step in its efforts to reduce CO2-equivalent emissions at its factories by 50 %. The biggest contributors to GNT’s carbon footprint are direct emissions from natural gas and indirect emissions related to the purchase of heat and steam. Emissions related to purchased goods – such as raw materials, ingredients, and packaging – and waste streams are also important factors.
Rutger de Kort added: “The move to green electricity has delivered major improvements, but we need to go further to achieve our goals. Our main focus now is trying to end our reliance on gas to generate heat and steam. We’re already working on ways to electrify the process, including the use of industrial heat pumps and other new technologies, such as filtration. We’re also using the new data to identify further possibilities to cut our carbon footprint in areas including transportation and purchased goods.”
Suitable for almost any food and drink application, EXBERRY® Colouring Foods are made from non-GMO fruits, vegetables, and plants using physical processing methods. The crops are grown by farmers working as part of GNT’s vertical supply chain using sustainable methods.
GNT gains regulatory approval for spirulina extract
GNT has secured U.S. Food and Drug Administration (FDA) approval for the use of spirulina extract in beverages, enabling manufacturers to achieve vibrant blue shades while maintaining clean labels.
GNT, which supplies plant-based EXBERRY® colour concentrates, has developed a patented formulation technology that allows spirulina extract to remain temperature- and acid-stabilised in beverages.
The EXBERRY® Blue Beverage Solution is suitable for use in a wide range of applications including sports, energy, and carbonated drinks, juice drinks, enhanced waters, and alcoholic beverages below 20 % ABV.
The Code of Federal Regulations (CFR) had previously only permitted the use of spirulina extract as a natural blue colouring ingredient in certain food products and powdered beverages. However, GNT has now successfully petitioned the FDA to amend the regulation to cover all non-alcoholic beverages as well as alcoholic beverages below 20 % ABV. The update came into effect on December 13, 2022.
This means the EXBERRY® Blue Beverage Solution can be used as a clean-label replacement for Blue 1 in the vast majority of drink applications. It delivers a bright turquoise blue shade in acidified beverages with a pH range between 2.6 to 3.4 and can be combined with other EXBERRY® concentrates to deliver hues including navy blue, violet, and green.
Consumer interest in spirulina has increased exponentially over the past decade in step with the FDA’s approval of natural blue colors derived from spirulina extract for products including yogurt, ice cream, and confectionery.
A bold new era of “Healthy Hedonism” is inspiring a radical rethink of what is possible with natural colours, according to trend analysis by GNT.
GNT, the global supplier of plant-based EXBERRY® colours, explored how today’s consumers see colour in the world of food and drink and beyond. The research revealed a powerful new trend shaped by Generation Z’s desire to embrace joy and creativity while staying true to core values.
The new generation of consumers is radical, diverse, and digitally native – and it is rapidly changing global attitudes toward food and drink. Gen Z shoppers are committed to holistic wellness and are actively promoting environmental and social agendas through their purchases. At the same time, their devotion to social media means visual impact is more important than ever before.
This consumer behavior can be described as Healthy Hedonism. This ethos is now set to spark a global surge in demand for eye-catching products that are good for people and planet. From seductive healthy snacks to kaleidoscopic TikTok treats, the trend showcases a lifestyle that is playful, considered, and nourishing.
GNT’s analysis found that it is already generating new directions in natural colour. For example, cute soft-play pastel shades are being used to redefine what “healthy and sustainable” looks like. Psychedelic colour schemes now work in harmony with mind-boosting ingredients to tap into new-age wellbeing. Bright, clashing colour combinations can also enable brands to create virtuous products that satisfy the desire for creativity and self-expression.
Maartje Hendrickx, Market Development Manager at GNT Group, said: “Healthy Hedonism resonates with the new generation of conscious consumers who are determined to rewrite the rules. To tap into the trend, brands need to celebrate disruption and adopt a new visual language for products that are both healthy and environmentally sound. Earthy colours are no longer a necessity – it’s time to be bold, be creative, and make people smile.”
Available in shades spanning the full spectrum, EXBERRY® colours are plant-based concentrates created from non-GMO fruit, vegetables, and plants using traditional physical processing methods. GNT has also set out a commitment to become the leader in its field on sustainability by 2030.
To access GNT’s exclusive colour trend analysis on how Gen Z is changing perceptions of color, click here: https://exberry.com/en/discover-the-trend-that-is-redefining-natural-color/
GNT has expanded its range of EU organic-certified EXBERRY® colouring foods with new yellow and green shades made from organic safflower.
The organic market is seeing exceptional growth1 as modern consumers pay closer attention to food and drink products’ health and sustainability credentials. In response to the rising demand, GNT has launched two new EXBERRY® organics products.
EXBERRY® organics ‘Fruit & Veg Yellow’ is made from organic safflower and organic apple, while EXBERRY® organics ‘Veg Green’ is made from organic safflower and organic spirulina. Both are compliant with Organic Regulation (EU) 2018/848.
Suitable for a wide variety of food and beverage applications, the new products extend an EXBERRY® organics range that already features red, purple, blue, and orange options.
GNT Europa’s Managing Director, Petra Thiele, said: “EXBERRY® organics can be used to create spectacularly vibrant food and drink while maintaining perfectly clean ingredient lists. We’re delighted to now be able to introduce colouring foods made from organic safflower concentrate to the market, opening up exciting new possibilities for organic brands.”
Based on the principle of colouring food with food, EXBERRY® organics are created from edible fruit, vegetables, and plants using traditional physical processing methods. They are certified organic in accordance with EU regulations and qualify for completely clean and clear label declarations throughout much of the world.
EXBERRY® organics concentrates are also 100 % vegan-friendly, halal, and kosher. In addition, the fully traceable raw materials are grown using sustainable methods by farmers working as part of GNT’s vertically integrated supply chain.
1FiBL & IFOAM ‘The World of Organic Agriculture’ (2022)
EXBERRY® colouring foods supplier GNT has published a major new report that sets out its plans to become the leader in its field on sustainability.
Each year, GNT produces more than 11,500 metric tons of EXBERRY® concentrates from edible fruit, vegetables, and plants – enough to colour over 40 billion servings of food and drink.
To ensure the company is fit for the future, it has unveiled a sustainability roadmap for 2030 to optimize its environmental and social impacts across its global operations. The full plans feature in GNT’s new ‘Sustainability Report 2021,’ which also includes detailed information on its performance last year.
Frederik Hoeck, Managing Director at GNT Group B.V., said: “Since GNT was founded in 1978, we’ve been revolutionising the food colouring industry with our plant-based EXBERRY® solutions. Today, we’re known for offering the most natural solutions on the market. We now want to take this to the next level and lead the industry in sustainability too. As a family business, sustainability and caring for future generations have always been part of our DNA.”
GNT’s sustainability strategy is built around four key pillars: better products, better operations, better agriculture, and better for people. It features a total of 17 targets for 2030, including cutting the Product Environmental Footprint for EXBERRY® product ranges by 25 % and reducing the intensity of factories’ CO2-equivalent emissions by at least 50 %.
Furthermore, due to GNT’s strong vertical integration, the company will soon be in a position to report on greenhouse gas emissions for 80 % of EXBERRY® products. Covering scopes 1, 2 and 3, this data will provide important advantages for food and beverage brands as it will enable them to calculate final products’ total environmental footprint.
Rutger de Kort, Sustainability Manager at GNT Group B.V., said: “We’re positioning our EXBERRY® brand as the most sustainable food colouring solution on the market. GNT is committed to driving industry standards higher than ever before by providing colours that deliver on cost-in-use, performance, naturalness, and sustainability. Achieving our goals won’t be easy, but we’re already making excellent progress across multiple areas.”
To read GNT’s ‘Sustainability report 2021,’ click here: https://exberry.com/en/sustainability-report-2021/
Moving beyond the traditional annual colour forecast, GNT has launched groundbreaking research that empowers food and beverage brands to devise tailormade solutions for the modern market.
The growth of the personalization and customization trends is fueling demand for products that appeal to shoppers on a deeper level. Building on more than 40 years’ experience, GNT has developed ‘The Power of Colour’ to help brands create colouring solutions that will connect with their target consumers.
The research combines consumer psychology and semiotics to deliver unique insights into how color generates meaning across products, brands, and categories, enabling manufacturers to create powerful stories and stand out in their category.
Maartje Hendrickx, Market Development Manager at GNT, said: “It’s clear that a one-size-fits-all approach to colour is rapidly becoming outdated. As a service provider, innovation has always been in our DNA and this trailblazing project enables us to help customers find the cutting-edge colouring solutions they need to strengthen their market position and reach new audiences.”
Created alongside professional semioticians, The Power of Colour explores the many ways in which colour sends out messages on a conscious and subconscious level.
For an inside-out perspective, it uses psychology to explore consumer motivations. It examines the tensions that drive product and brand choices, such as the desire for pleasurable yet permissible food and drink.
The second phase uses semiotics to provide an outside-in perspective, showing how colour can help to deliver on these motivations and needs.
Colour codes and cues create a variety of meanings across different cultures, categories, and situations. For example, colour can indicate how to navigate situations and guide decision-making, as in the case of food nutrition labels. It can also signal personal identity, whether through fashion, cosmetics, or even food and drink. Colours evoke moods and emotions, too – red is seen as an energizing shade, for instance, while yellow is associated with joy.
Together, these two perspectives allow brands to build a comprehensive understanding of how colour can be used to cater to different consumer needs and create a compelling narrative.
Jill Janssen, GNT’s Power of Colour lead, said: “Colour can send out any number of messages about brands and products. It might signal a moment of blissful escapism, tell stories about origins and process, showcase powerful ingredients, or help to highlight healthy formulations. The Power of Colour helps brands think about colour in a new way, delving deeper than ever before into its cultural power while also exploring the psychology behind colour trends.”
GNT, manufacturer of EXBERRY® Coloring Foods, has announced an initial investment of $30 million to expand its operation in North America. Centrally located in Gaston County, just outside of Charlotte, the 49-acre facility now takes the company’s operations to new heights and will provide significant advantages for its customers throughout the US, Canada, and Mexico.
Hendrik Hoeck, CEO at GNT Group B.V., said: “As the global leader of coloring food we see consistent demand for our colors as the consumption of products that are formulated with EXBERRY® continues to grow. Part of our Strategic Growth Plan is a multiple phase expansion in North America. I am happy to announce the completion of the initial phase with our warehouse commissioning on October 15, 2021. This will bring increased capacity, supply-chain efficiency and improved control of inventory.”
“Our strategy to create awareness of coloring food in the US in the last quarter century has been well executed by our marketing and sales team. As a result, today you will find ‘Fruit and vegetable juice for color’ on the label of many supermarkets’ products and also in food service items,” says Frederik Hoeck, Managing Director at GNT Group B.V..
As a family-owned business, throughout their forty-five year history, the goal at GNT is to continuously invest in innovation and this new facility will deliver on this fundamental objective. “Our globally aligned innovation focus fields are a big part of our investment strategy to offer new coloring food solutions. The expected completion of the next phase will bring finished good production even closer to our North American customers by the end of 2022. This will increase the speed of bringing innovation to market,” says Hendrik Hoeck.
A Technical and Culinary Experience Center, scheduled to open August 2022, will provide visitors and culinary teams with an unprecedented opportunity to experiment, create, and innovate together. Per Frederik Hoeck, “We look forward hosting workshops which will enable customers to meet teams of R&D scientists in person to collaborate on color matching, pilot plant trials, and more.”
