Firmenich introduces Orange NextGen replacers and extenders, its natural alternative to FTNF (From The Named Fruit) orange oils, achieving identical orange flavours at significant economic benefit to customers and enabling sustained supply.
The global orange oil market has been under severe pressure and volatility in recent years due to crop shortages, poor fruit quality, climate-related challenges, and transportation instability. To address these supply disruptions and meet the growing demand for orange citrus oils, Firmenich has developed a range of natural, high-performing Orange WONF (With Other Natural Flavours) solutions, achieving taste profiles identical to orange oils.
“A fundamental part of our commitment to being our client’s unrivaled Citrus Partner means providing great taste and consistent quality, together with supply stability,” said Sonia Botta, Firmenich’s Global Citrus VP. “This is especially relevant in light of the continuing supply challenges facing the orange oil market. By leveraging our strong in-house citrus capabilities, advanced analytical expertise and deep understanding of natural molecules, our experienced Citrus Flavorists have masterfully created Orange NextGen replacers and extenders, allowing us to provide equivalent taste at cost competitiveness.”
For use in a wide variety of applications including waters, juices, alcoholic beverages, sweet goods and savory products, Firmenich’s Orange NextGen is designed to replace or extend orange oils, helping customers avoid product disruptions and delivering the same great flavour their consumers have grown to love.
The incorporation of sleep-friendly ingredients in food and drinks is expected to have future potential as it closely aligns with many consumers’ want for a better night’s rest through natural methods, according to GlobalData, a leading data and analytics company.
According to the company’s Global 2019 Q3 Consumer Survey, a notably higher proportion of Gen X and Gen Y consumers worldwide (79 %) are concerned about tiredness/fatigue than the retired Silent Generation (58 %). Among Gen Y, the pressure that comes with starting a new career, combined with a typically higher propensity to watch television or stream apps, could play a part in preventing regular sleep, leading to fatigue in day-to-day life.
GlobalData’s report, ‘Foresights: Night-Time Foods and RTD Beverages’, highlights a growing awareness among consumers that their diets can have a major impact on their sleeping patterns.
New health trend opportunity as sleep-friendly ingredients enter beverages and snacking, says GlobalData
The incorporation of sleep-friendly ingredients in food and drinks is expected to have future potential as it closely aligns with many consumers’ want for a better night’s rest through natural methods, according to GlobalData, a leading data and analytics company.
According to the company’s Global 2019 Q3 Consumer Survey, a notably higher proportion of Gen X and Gen Y consumers worldwide (79 %) are concerned about tiredness/fatigue than the retired Silent Generation (58 %). Among Gen Y, the pressure that comes with starting a new career, combined with a typically higher propensity to watch television or stream apps, could play a part in preventing regular sleep, leading to fatigue in day-to-day life.
GlobalData’s report, ‘Foresights: Night-Time Foods and RTD Beverages’, highlights a growing awareness among consumers that their diets can have a major impact on their sleeping patterns.
Ramsey Baghdadi, Consumer Analyst at GlobalData, comments: “As fatigue and tiredness are such a high concern for consumers globally, foods and beverages with ‘sleep-friendly’ claims will perform well in an otherwise highly saturated market, as they create a point of differentiation against traditional energy-boosting counterparts.”
Younger consumers are most vulnerable to feeling sleep deprived due to their hard-working, digital-orientated lifestyle. As a result, manufacturers in the past year such as the sleep-easy ice cream brand Nightfood and sleep-friendly ready-to-drink (RTD) brand Snoooze, have been focusing on foods and beverages specially designed to be consumed shortly before bed to improve sleep patterns.
Baghdadi states: “Such products are also an innovative example of how manufacturers can stand out from the competition by highlighting unique benefits to consumers such as specific lifestyle/health benefits, as product specificity is a key driver in consumer purchasing behavior. Manufacturers should use more natural ingredients in their products as a significant proportion of consumers globally are concerned about chemical/pharmaceutical sleep solutions, following global trends towards simpler and more natural lifestyles.
“The key to these sleep-friendly snacks is that they contain more plant-based ingredients that claim to improve digestion, natural melatonin levels and are low in sugar, leading to a deeper sleep.”
Ramsey Baghdadi, Consumer Analyst at GlobalData, comments: “As fatigue and tiredness are such a high concern for consumers globally, foods and beverages with ‘sleep-friendly’ claims will perform well in an otherwise highly saturated market, as they create a point of differentiation against traditional energy-boosting counterparts.”
Younger consumers are most vulnerable to feeling sleep deprived due to their hard-working, digital-orientated lifestyle. As a result, manufacturers in the past year such as the sleep-easy ice cream brand Nightfood and sleep-friendly ready-to-drink (RTD) brand Snoooze, have been focusing on foods and beverages specially designed to be consumed shortly before bed to improve sleep patterns.
Baghdadi states: “Such products are also an innovative example of how manufacturers can stand out from the competition by highlighting unique benefits to consumers such as specific lifestyle/health benefits, as product specificity is a key driver in consumer purchasing behavior. Manufacturers should use more natural ingredients in their products as a significant proportion of consumers globally are concerned about chemical/pharmaceutical sleep solutions, following global trends towards simpler and more natural lifestyles.
“The key to these sleep-friendly snacks is that they contain more plant-based ingredients that claim to improve digestion, natural melatonin levels and are low in sugar, leading to a deeper sleep.”
