As per the report by Global Market Insights, Inc. “Worldwide Sports Nutrition Ingredients market was valued USD 3.5 billion in 2022 and will surpass a revenue collection of USD 7.3 billion by 2032 with an annual growth rate of 7.5 % over 2023 to 2032.”
Sports Nutrition Ingredients Market is expected to grow considerably through 2032 owing to the increasing consumption of protein-based products by athletes and bodybuilders. Sports nutrition helps the body to promote fast recovery. It also delays the onset of fatigue, enhances body composition, strength, and concentration assisting in maintaining a healthy immune system, further reducing the risk of heat cramps and GI distress.
Overall, the industry is segmented in terms of product, form, age group, application, end-use and region.
Based on the product, the protein segment will be valued at over USD 1 billion by 2032. Increasing awareness regarding the benefits of consumption of protein for healthy body and a rise in health consciousness among consumers will bolster the product demand in functional foods and beverages and supplement applications. Besides, protein helps athletes build muscles, repair tissues, and make enzymes and hormones. In addition, protein consumption also helps in weight loss and toning the muscles.
The long-established trend towards proactively managing our health and well-being has been brought into sharper focus by COVID-19. Research by Innova Market Insights reveals a new wave of opportunity for functional nutrition product launches for 2021 and beyond.
Even prior to COVID-19, consumers were taking a more holistic approach to health, focusing on positive nutrition to boost the body’s resilience and improve physical, mental and emotional well-being. The impact of the pandemic brought health needs even more to the fore, with the growing desire to maintain physical and mental fitness developing alongside the more immediate focus on personal health security and hygiene. This included choosing functional food and beverages, as well as maintaining or increasing exercise, protecting the body from health threats and utilizing more self-care products at home as access to shops and services was restricted.
Consumers across the globe are placing increased emphasis on positive nutrition rather than the more traditional reductionist methods of diet control. An average 71 % of respondents in Innova’s 2020 Health & Nutrition Survey agreed that it was important or very important to choose food and drink products that positively boost nutrition or benefit how the body functions.
Consumers from different generations and different parts of the world are invested in their own personalized nutrition, with varying needs, motivations and behavior driving interest in specific functional benefits. The under 35s tend to focus more on physical appearance and performance, for example, while the older groups, particularly the Boomers (56+ years), are more interested in targeted or age-specific health benefits.
Gut feeling
According to Innova Market Insights, future directions for NPD will be influenced by consumers continuing to seek foods and beverages that actively improve physical and mental health, with growing opportunities for products carrying multiple health claims, such as gut health, immunity and mood.
The additional benefits of a healthy gut, beyond the more established areas of digestion and immunity, continue to be explored. For example, there is rising evidence about the gut-skin axis and how reducing sugary and fatty diets can help tackle skin and joint inflammation. Similarly, there is a growing understanding of how good bacteria in the gut can prompt improvements in mental health.
The need to boost the body’s resilience has driven a greater focus on the emotional aspects of mental health, enabling improvements in mood and happiness by reducing stress and fatigue, as well as optimizing relaxation and sleep patterns. Consumers have become more interested in the way that food and beverages can contribute to their mood and mental state. This has seen rising use of mood-related claims for new products, particularly those highlighting brain function, focus and concentration, often linked to the inclusion of adaptogens such as CBD.
