Company’s largest-ever campaign will support zero sugar, full-flavour line rolling out in the US this fall

Zero sugar juices are known for having zero flavour – until now. Welch’s, the leading name in bold fruit flavours for over 150 years, is changing the game with the launch of their new line of zero sugar juices that don’t compromise on flavour.

“We heard from our more health-conscious consumers that they wanted a zero-sugar juice option that didn’t compromise on flavour, and the options currently in the juice and refrigerated aisles just weren’t delivering on that ask,” said Scott Utke, Chief Marketing Officer at Welch’s. “Our team worked tirelessly to innovate a line of zero-sugar juices that are bursting with the bold, fruit flavours Welch’s is known for, and we believe this new line is a game-changer for consumers who are mindful about the choices they are making when it comes to sugar.”

In September, Welch’s largest-ever marketing campaign, “You Gotta Sip It, To Get It,” will kick off to support the new line of zero sugar juices. From social to streaming, custom integrations to sponsorships, and sampling to experiential events – the campaign will appear across various consumer touchpoints. Highlighting the puzzling moments in life that make our heads tilt in curiosity. However, once one tries Welch’s Zero, these bewildering moments transform into a refreshingly flavourful experience – reinforcing the notion that “You Gotta Sip It to Get It!”

Welch’s Zero Sugar is available in two refreshing refrigerated flavours: Passion Fruit and Grape (59 oz cartons), and three delicious shelf-stable flavours: Tropical Punch, Strawberry, and Concord Grape, offered in multi-serve (64 oz) and single-serve (10 oz) sizes. Crafted with the same commitment to quality and flavour that has made Welch’s a trusted household name, each serving is bursting with vibrant, real fruit flavour with 0 grams of sugar and provides an excellent source of Vitamin C (20 % of DV).

All flavours of Welch’s Zero will be available in juice aisles and refrigerated sections at retailers in the US starting September 1.

SIG announced the launch of SIGNATURE EVO, the world’s first aluminium-free full barrier packaging materials for aseptic carton packs. SIGNATURE EVO extends SIG’s lower-carbon aluminium-free packaging materials – already available for plain white milk – for wider use with oxygen-sensitive products such as fruit juices, nectars, flavoured milk or plant-based beverages.

SIGNATURE EVO is the latest evolution in the SIGNATURE portfolio – SIG’s innovative offering of the most sustainable packaging materials available for aseptic carton packs.

SIG led the industry with the first ever aluminium-free solutions for aseptic cartons. By eliminating the need for an aluminium foil barrier layer, combibloc ECOPLUS cut the carbon footprint of SIG’s standard packaging material by 27 % when launched in 2010. SIGNATURE 100 cut this further in 2017, offering a 58 % lower carbon footprint than SIG’s standard packaging material by linking the polymers to 100 % renewable forest-based materials via a certified mass-balance system¹.

With more than 1.9 billion packs now sold with these aluminium-free long-life packaging solutions for liquid dairy products, SIG has built on this success to create the first full barrier aluminium-free solutions for aseptic cartons.

SIGNATURE EVO packaging materials are expected to offer a similar carbon footprint reduction to combibloc ECOPLUS, to be confirmed through an independent, critically-reviewed life-cycle assessment. Like all SIG packs, SIGNATURE EVO is fully recyclable in existing recycling streams.

With barrier properties comparable to standard aseptic cartons that include an aluminium foil barrier layer, SIGNATURE EVO packaging materials ensure that even oxygen-sensitive products are protected over long periods of time without the need for refrigeration. This enables customers to bring the environmental benefits to many more food and beverage categories.

SIGNATURE EVO will initially be launched in the combiblocMini portion-sized format before being extended to other formats. It is suitable for both oxygen-insensitive products like plain white UHT milk and oxygen-sensitive products like fruit juices, nectars, flavoured milk or plant-based beverages.

SIGNATURE EVO enhances opportunities for customers to differentiate their products with an aluminium-free pack that offers both on-shelf appeal and stand-out environmental credentials.

In the future, it will also be available in more options such as SIGNATURE EVO 100 – SIG’s full barrier solution for aseptic carton packs linked to 100% renewable forest-based materials.

¹Results based on ISO-compliant life-cycle assessment CB-100732c for Europe.