Fruit Archive - FRUIT PROCESSING magazine

The global fruit and vegetable supply chain will gather at Macfrut (21-23 April, Rimini Expo Centre). The 43rd edition is packed with new features: the Caribbean as the international partner, 800 top buyers, 10 Regions of Italy present and Sicily as the Partner Region, the global Mango and Avocado supply chain, Themed Exhibitions and around 100 events.

The global fruit and vegetable supply chain will gather at Macfrut, which will take place from Tuesday, 21 April to Thursday, 23 April 2026 at the Rimini Expo Centre. This three-day event brings together industry professionals to explore business opportunities and discover the latest innovations and trends in a key Italian agribusiness sector, accounting for around a third of the country’s agricultural production and worth approximately €19 billion, with the entire supply chain generating around €60 billion.

The 43rd edition will be packed with new features, all under the slogan „Make it Juicy“, offering a „juicier“, trendier and more innovative event: Mangoes and Avocados are the key products at an event that brings together the entire global supply chain; an international focus on Caribbean countries, with strong representation from other continents (especially Europe and Africa); over 800 international top buyers; Sicily as the Partner Region with the participation of 10 Regions of Italy; Themed Exhibitions on industry trends coordinated by a team of experts; around 100 events, including high-profile conferences on current industry-related issues, in collaboration with the Macfrut Scientific Technical Committee (the New CAP, International Conference on Assisted Evolution Techniques, news on Healthy Food products, Mediterranean Stone Fruit Symposium, among others); two 2,500-square-metre test fields showcasing the latest fruit and vegetable products; and a Start-up area featuring 25 innovative proposals from around the world.

Presentation of the 43rd edition of Macfrut

The 43rd edition of Macfrut was presented at the Italian Trade Agency (ITA) in Rome by Francesco Lollobrigida – Minister of Agriculture, Food Sovereignty and Forests, Matteo Zoppas – President of ITA-Italian Trade Agency, Patrizio Neri – President of Cesena Fiera, Paolo De Castro – President of the Macfrut Scientific Technical Committee, Livio Proietti – President of ISMEA (Institute of Services for the Agricultural Food Market), Luca Sammartino – Regional Councillor for Agriculture of the Sicilian Region, Ugo Ferrero – Head of Institutional Affairs at AICS (Italian Agency for Development Cooperation), and Rafael A. Lantigua Ciriaco – Ambassador of the Dominican Republic to Italy.

Fruit and vegetables, a strategic asset of Made in Italy: rising exports and consumption

Fruit and vegetables take centre stage at Macfrut. The sector is worth around €19 billion in Italy, accounting for 27% of the national agricultural production and, together with vegetable preserves, 18% of Italy’s agri-food exports (source: ISMEA).

Italian fruit and vegetable exports rose by 11.3% in 2025 (from January to November), reaching a total value of €7 billion (source: Italian Trade Agency). Essentially, around one-third of Italy’s products are exported worldwide. Italy is the third-largest exporter in Europe, following Spain and the Netherlands. Interestingly, the five main target markets for Italian fruit and vegetables are all experiencing significant growth: Germany (2.1 billion), France (722 million), Austria (476 million), Switzerland (397 million) and Spain (319 million).

According to data from Nomisma, Italy accounts for 17 % of the total value of fruit and vegetables produced in the EU, making it the second-largest producer of vegetables (including processing tomatoes) and the second-largest producer of fruit (including dried fruit) on the continent.

ISMEA data shows that vegetable sales are performing well in the fruit and vegetable sector. Total purchased volumes have increased by 2.6%, while expenditure on fruit has risen by 2.7 %.

Specifically, the fresh produce sector has shown significant growth in the vegetable category, with modest increases in the volume of fresh vegetables (+3.5 %) and potatoes (+5.1 %) sold. Purchases of fresh-cut vegetables remain stable (with expenditure increasing by 0.4 % and volumes decreasing by 0.1%), as are those of frozen vegetables (with expenditure increasing by 0.2 % and volumes remaining stable). The volume of tomato preserves has increased slightly (+1.4 %), while expenditure has remained stable and prices have fallen slightly.

With regard to fruit, although juice sales have decreased (-6.5 %), consumption of fresh produce has shifted towards red fruits and tropical fruits, as well as nuts. The sales volume of nuts has increased (+2.6 %), along with kiwifruit (+7.2 %), strawberries (+8.9 %), blueberries (+25.9 %), mangoes (+36.4 %), avocados (+47 %) and pomegranates (+25 %). The consumption of packaged organic fresh fruit is also on the rise, with respective increases in quantity and expenditure of 1.8 % and 7 %.

Macfrut, a global supply chain trade fair

The one trait that sets Macfrut apart is its international outlook, achieved through a year-round programme of presentations around the world and extensive incoming buyer activities organised in collaboration with the Italian Trade Agency. This edition has an international focus on Caribbean countries, which are one of the world’s most dynamic regions, with exports worth over $30 billion. The Dominican Republic is a key player in this focus area, with a stand that has doubled in size since last year (400 square metres), featuring producers and exporters of tropical fruit, as well as institutions and supply chain operators. Cuba, Costa Rica, Colombia and Ecuador will also be present. Representing South America, Chile and Argentina have confirmed their attendance, while Brazil and Peru will be making their debut at the trade fair with their own national stand and a delegation of producers, as well as some of the most dynamic companies in Latin America’s fruit and vegetable industry.

Once again, a significant number of African countries will participate, including 20 from Sub-Saharan Africa, who are primarily interested in acquiring the know-how and technologies for which Italy is world-renowned.

Thanks to the invaluable support of the Italian Trade Agency, more than 800 top buyers from all over the world will attend the trade fair, with a special focus on leading European fruit and vegetable importers, selected through targeted scouting by Macfrut.

Macfrut, the premier showcase for the Italian supply chain

What sets this edition apart is a collaborative process involving all industry stakeholders, which has resulted in a shared vision of Macfrut as the premier showcase for the Italian fruit and vegetable sector. It has earned this status thanks to its ability to bring together all the major players in production, technology and packaging, as well as the three main modern retail chains in the fresh produce segment (Conad, Coop Italia and VèGè Group), and leading companies from every link in the Italian supply chain, which is unique worldwide.

Many Regions of Italy will be in attendance, having chosen Macfrut as the platform for showcasing their exceptional products, including PDO and PGI products. As many as 10 Regions will have their own stand at Macfrut 2026, representing leading national fruit and vegetable companies: Basilicata, Calabria, Campania, Emilia-Romagna, Lazio, Piedmont, Apulia, Sardinia, Sicily and Umbria.

The 43rd edition of the trade fair will feature Sicily as the Partner Region. With over 263,000 hectares dedicated to the cultivation of fruit and vegetables (22% of the national total) and a production of 4.6 million tonnes (19% of Italy’s total fruit and vegetable production), Sicily is a jewel in the country’s crown. Its achievements include being the leading region for organic production, with around 47,000 hectares cultivated, equivalent to around a quarter of the national total. It ranks first in Italy in terms of production value, accounting for around €3 billion (16% of the national total), largely thanks to its excellent PDO and PGI products. Sicilian produce will be given centre stage at the three-day event, where it will be thoroughly discussed and presented to an international audience as part of a wide-ranging programme of activities.

Spotlight on avocados and mangoes

The key products of Macfrut 2026 will be in the spotlight at a global event, ‘Mango and Avocado Explosion’, which will bring together the entire supply chain, from production and marketing to the analysis of agronomic data, market trends, development opportunities and real-world case studies from leading global companies (Brazil, Colombia, the Netherlands, Egypt, India, Peru, Italy, Kenya and the Dominican Republic). This event is an opportunity to explore business opportunities, make new connections, enter into business agreements, and meet top buyers of two products that are gaining prominence in the global market and generating over $80 billion worth of business.

Themed Exhibitions

Themed Exhibitions, coordinated by leading sector experts, confirm Macfrut’s status as a ‘knowledge fair’. In addition to the exhibition and trade areas, each Themed Exhibition will feature a rich programme of conferences on strategic industry topics, offering a broad range of insights: Acqua Campus, dedicated to innovative water-saving systems; Plant Nursery, showcasing the latest nursery innovations (Workshop on Assisted Evolution Techniques, new varieties, rootstocks and genome); Biosolutions & Digital Technologies, dedicated to natural plant protection, nutrition and biostimulation products (international kiwi conference, technical round tables, incoming buyers); Berry Area, dedicated to the world of berries (new varieties and the relationship with large-scale retailers); Healthy Food Area, focusing on minimally processed health-promoting products (the organic product supply chain, fresh-cut produce, Mangoes and Avocados); Spices & Herbs Global Expo, dedicated to the world of medicinal plants, spices and herbal products (focus on the future of spices and medicinal herbs, Tisana Day and Herbal Factory); and Agrisolar, a dedicated showcase for agrivoltaic technologies. There will also be a Start-up area showcasing 25 innovative proposals from around the globe (Finland, Germany, Ghana, Poland, Uganda, the USA and Italy). Visitors to the Pre-Harvest area will have the opportunity to take a look at the latest innovations in fruit and vegetable cultivation in two test fields covering 2,500 square metres.

The three-day trade fair will host around 100 events, including high-profile conferences on current industry-related issues, organised in collaboration with the Macfrut Scientific Technical Committee. Scheduled events include: the New CAP, International Conference on Assisted Evolution Techniques, news on Healthy Food products, Mediterranean Stone Fruit Symposium, among others.

Macfrut 2026 – Rimini Expo Centre: Tuesday 21 and Wednesday 22 April (9.30 am – 6 pm), Thursday 23 April (9.30 am – 5 pm).

Premium cold-pressed juice and smoothie brand continues to innovate with on-trend sea moss gel ingredient, now in the wellness shot category

Arden’s Garden, a premium cold-pressed juice and wellness company in the US with 30-year roots in metro Atlanta, announced the launch of its newest wellness shot, Sea Moss Energy™. The new product expands on Arden’s Garden’s category-leading offering of sea moss gel products, including its best-selling Tropical Sea Moss Smoothie introduced in 2025.

Crafted with a combination of fruit juices and gel made from St Lucia Sea Moss, this low-calorie shot gives you the sustained energy and gut-friendly nutrients your body craves, naturally. Sea Moss Energy™ combines the familiar flavours of pineapple, passion fruit, and lemon with the mineral-rich nourishment of sea moss and smooth lift of green tea that doesn’t produce the crash of coffee. Each 2-ounce shot has just 40 calories and 106 milligrams of caffeine.

Arden’s Garden Sea Moss Energy™ retails for $2.99 per 2oz. shot and is available at all Publix locations.

About Arden’s Garden
Arden’s Garden is a leader in cold-pressed juices, smoothies, functional shots, and better-for-you foods in the US. Founded in 1995 in Atlanta, Georgia by Arden Zinn, Arden’s Garden began with a vision to bring health and wellness to the Atlanta community through nutritious and accessible options. Over the last 30 years, what began with a single kitchen juicer has grown into a second-generation, woman-owned company with 19 brick-and-mortar neighborhood locations and an expanding retail presence across the Eastern United States and beyond. Rooted in juice and built with purpose, Arden’s Garden is proud to be a WBENC-certified business, Non-GMO Project Verified, and Kosher certified. Arden’s Garden products can be found in more than 3,000 retailers, corner cafés, and community markets including Publix, Whole Foods, Kroger, Roundy’s, Sprouts, and more.

New research reveals that 100 % orange juice provides a slower, more controlled rise in blood sugars than sugar sweetened drinks, challenging assumptions that all sugary drinks lead to similar blood sugar “spikes”.

The randomised controlled cross-over trial, published in the peer-reviewed journal Food & Function, involved 25 healthy young men who consumed four different drinks on separate days: 100 % orange juice, a 50 % orange juice drink with added sugars, a sugar-sweetened water drink and a pure glucose drink.

Researchers observed that, while pure orange juice and sugar-sweetened drinks can have the same overall sugar content, the body processes natural and added sugars differently thanks to the food structure.

100 % orange juice produced a slower rise – and lower “spike” – in blood sugars compared with the sugar-sweetened drinks – which were matched exactly to the balance of sugars in natural orange juice. While the rise and fall in blood sugars eventually evened out over two hours, the natural sugars from orange juice entered the bloodstream more gradually. This steadier absorption may help explain why some people experience a gradual feeling of energy after drinking 100 % orange juice, compared with the sharper “spike and dip” sometimes associated with sugar sweetened drinks.

Scientists think the difference comes down to structure. While soft drinks generally deliver sugar in isolation, 100 % orange juice contains what is known as a “fruit matrix” — the natural mix of tiny fibre fragments, plant bioactives, vitamins and minerals found in oranges and other whole fruit. This structure appears to moderate how quickly sugar enters the bloodstream.

Lead researcher, Professor Francisco A. Tomás-Barberán, of the Spanish National Research Council (CSIC), explained: “People often assume that because fruit juice contains natural sugars from the fruit, it must act in the same way as a sugary soft drink. Our findings clearly show this is not the case. “When sugars are consumed within the natural fruit matrix of 100 % orange juice, absorption is slower and the early blood glucose peak is lower. Food structure matters. “Although public health guidance often groups all “free sugars” together, our study demonstrates that sugars naturally present in fruit juice do not produce the same metabolic response as exactly the same sugars added to drinks.”

The concept of blood sugar spikes has become a hot topic, with influencers and some health commentators urging people to avoid rapid glucose rises.

Award-winning dietitian Dr. Carrie Ruxton commented: “People are now so worried about ‘sugar spikes’ that some are using wearable technologies, like glucose monitors, to test their reaction to different foods and drinks. While I don’t think this is helpful unless recommended by a doctor, it’s reassuring to know that 100 % orange juice is better for blood glucose control than other types of sweet drinks. “Even with the same overall sugars, the natural fruit matrix of 100 % orange juice slows down absorption creating a more gradual rise in blood glucose levels. That could mean more sustained energy levels after your morning glass juice. The fruit matrix in 100 % juices also delivers vitamin C for immune function and skin, potassium for blood pressure and a range of fruit bioactives for mental function and cardiovascular health”.

The open-access study is available to view in full.

Spindrift Beverage Co., Inc., a beverage brand made with real squeezed fruit, launched Spindrift^® Tea, a line of non-carbonated iced teas made with real brewed tea and real squeezed fruit. The launch extends Spindrift’s commitment to beverages made without ultra-processed shortcuts, and as the only beverage brand with the full portfolio verified under the Non-Ultraprocessed Food (Non-UPF) Standard.

While tea is one of the most consumed beverages in the world, much of the ready-to-drink aisle remains driven by sugars and non-sugar sweeteners, while products with real squeezed fruit account for less than 1 % of the category. By pairing real brewed tea and fruit, Spindrift sets a new standard for ready-to-drink tea delivering brighter flavour and a naturally balanced, easy-to-enjoy alternative to traditional sweet tea.

Spindrift Tea, the first release from the brand’s Ventures Lab, is the result of three years of development and brings together custom-brewed black and green tea blends with fruit sourced from trusted growing regions and long-standing farm partners:

Lemon Black Tea – brewed black tea with California lemon juice and crisp apple
Blood Orange Black Tea – black tea layered with vibrant blood orange and citrus notes
Raspberry Black Tea – black tea blended with Pacific Northwest raspberries
Peach Green Tea – green tea with sun-ripened Pacific Northwest peaches

To achieve the right balance between the tea and fruit, Spindrift partnered with one of North America’s largest leaf tea importers to develop custom black and green tea blends sourced from 16 global origins, including China, India, Indonesia, and Argentina. The proprietary blends were designed specifically to complement real fruit ensuring both ingredients shine in every sip. Select flavours include a small amount of organic agave for a naturally ‘slightly sweet’ taste.

Spindrift Tea is now available on Amazon and Drinkspindrift.com and launches in select retailers in the US beginning March 2026, with expanded distribution throughout the year. The line will be available in 12oz cans in 6-packs and variety packs.

About Spindrift Beverage Co.
Spindrift Beverage Co., Inc. is challenging people’s expectations of how good a beverage can be. Founded in 2010 on the belief that the best tastes come directly from nature, Spindrift is the only sparkling water in America made with real squeezed fruit. Real fruit tastes better^®, that is the Spindrift difference. Every Spindrift product is crafted to celebrate the aroma, texture, and taste of real squeezed fruit — never from concentrate — in every sip. Spindrift® Sparkling Water is available in the US, and Spindrift^® Soda and Spindrift® Tea are available in select retailers and online. The company donates to environmental not-for-profits through membership in 1 % For the Planet. Spindrift is headquartered in Newton, Mass (USA).

Market summary

According to the Growth Market Report by Growth Market Reports, the global fruit beverages market size reached USD 156.4 billion in 2024, registering a robust growth trajectory. The market is expected to advance at a CAGR of 5.7 % from 2025 to 2033, propelled by shifting consumer preferences and the rising demand for healthier drink alternatives. By 2033, the fruit beverages market is forecasted to achieve a value of USD 256.4 billion. This sustained expansion is primarily driven by increased health consciousness, innovation in flavours and packaging, and expanding distribution networks.

Introduction: beyond just a refreshment

The global fruit beverages market is no longer confined to simple orange juice cartons or seasonal mango drinks. It has evolved into a dynamic ecosystem of nutrition, lifestyle branding, technology, and sustainability. Today’s fruit beverage is not just about taste – it represents health aspirations, convenience culture, and environmental responsibility.

From street vendors in tropical countries to premium cold-pressed juice bars in metropolitan cities, fruit beverages have become a universal language of refreshment. This article explores how this market is transforming and what makes it one of the most resilient segments in the global food and beverage industry.

Understanding the fruit beverages market

What qualifies as a fruit beverage?

Fruit beverages include a broad spectrum of products derived from fruits, either fully or partially. These include:

100 % fruit juices
Fruit nectars
Juice concentrates
Fruit-based carbonated drinks
Smoothies
Ready-to-drink (RTD) fruit blends
Functional fruit beverages enriched with vitamins, minerals, or probiotics

The diversity of product types allows companies to cater to various income groups, taste preferences, and health expectations worldwide.

Global demand drivers

Health consciousness is reshaping consumption

Consumers globally are becoming more ingredient-aware. Artificial flavours and synthetic sweeteners are losing favour. Instead, shoppers are checking labels for:

“No added sugar”
“Not from concentrate”
“Cold-pressed”
“Organic certified”

Fruit beverages are perceived as natural sources of vitamins, antioxidants, and hydration. Even in developing economies, awareness of nutrition is influencing purchasing decisions.

Urbanisation and on-the-go lifestyles

Fast-paced urban lifestyles have increased demand for convenient nutrition. Single-serve packs, resealable bottles, and portable cartons have gained popularity. Busy professionals and students prefer grab-and-go options that combine taste with energy and hydration.

Rising middle-class spending power

In emerging economies across Asia, Africa, and Latin America, rising disposable incomes are driving demand for premium fruit beverages. Consumers are experimenting with exotic fruit blends such as pomegranate-blueberry or dragon fruit-mango combinations.

Market segmentation insights

By product type

100 % Juices: Premium positioning, often associated with purity and wellness.
Nectars and Juice Drinks: More affordable options, appealing to price-sensitive consumers.
Functional Fruit Beverages: Enriched with immunity boosters, probiotics, or plant-based proteins. This segment is witnessing rapid growth globally.

By distribution channel

Supermarkets and hypermarkets
Convenience stores
Online retail platforms
Foodservice and hospitality
Direct-to-consumer (DTC) subscription models
E-commerce has particularly boosted niche and organic brands, allowing smaller players to compete with multinational corporations.

Innovation: the heart of market expansion

1. Cold-pressed technology

Cold-pressed juices preserve nutrients by avoiding heat pasteurisation. Though premium priced, they attract health-focused consumers willing to pay more for perceived benefits.

2. Plant-based and hybrid blends

Fruit beverages are increasingly blended with plant-based ingredients such as oat milk, almond milk, and coconut water. These hybrids appeal to vegan and lactose-intolerant consumers.

3. Functional fortification

Brands are adding:

Vitamin C for immunity
Collagen for skin health
Adaptogens for stress relief
Electrolytes for hydration

This crossover between fruit beverages and nutraceuticals is blurring traditional market boundaries.

Sustainability: a competitive differentiator

Environmental consciousness is influencing purchasing decisions globally. Companies are focusing on:

Recyclable packaging
Reduced plastic usage
Carbon-neutral production
Ethical fruit sourcing

Sustainable farming partnerships and transparent supply chains are becoming strong brand positioning tools.

Challenges facing the market

1. Sugar Content Concerns

Even natural fruit sugars are under scrutiny. Governments worldwide are imposing sugar taxes and labeling regulations, pushing manufacturers to reformulate products.

2. Supply chain volatility

Climate change affects fruit yields, causing price fluctuations. Weather unpredictability directly impacts raw material availability.

3. Competition from alternative beverages

Energy drinks, flavoured waters, kombucha, and plant-based protein drinks compete for shelf space and consumer attention.

Emerging trends to watch

Personalised nutrition

Customised fruit beverages based on age, fitness goals, or dietary preferences are gaining traction. Subscription-based personalised juice programs are expanding in urban markets.

Local and exotic fusion flavours

Global consumers are experimenting with international fruit flavours such as lychee, guava, passion fruit, and acai. Cross-cultural blends are increasing product differentiation.

Smart packaging

QR codes that provide traceability information about fruit origin, farming practices, and nutritional benefits are enhancing consumer engagement.

Competitive landscape

PepsiCo, Inc.
The Coca-Cola Company
Nestlé S.A.
Tropicana Products, Inc.
Dr Pepper Snapple Group, Inc.
Del Monte Foods, Inc.
Parle Agro Pvt. Ltd.
Britvic plc
Ocean Spray Cranberries, Inc.
Suntory Holdings Limited
Dole Food Company, Inc.
The Kraft Heinz Company
Welch Foods Inc.
Refresco Group N.V.
Cott Corporation
Nongfu Spring Co., Ltd.
Asahi Group Holdings, Ltd.
Unilever PLC
Hershey’s (through its fruit beverage brands)
Minute Maid Company (a subsidiary of Coca-Cola)

Future outlook: a market with resilient growth

According to our Growth Market Report, The fruit beverages market is expected to maintain steady global growth driven by health awareness, product innovation, and expanding retail penetration. While regulatory pressures and climate challenges remain concerns, innovation in processing and packaging will support long-term sustainability.

Consumers are increasingly seeking beverages that align with their lifestyle values—health, convenience, authenticity, and environmental responsibility. Fruit beverages, with their natural appeal and adaptability, are uniquely positioned to meet these expectations.

Source: https://growthmarketreports.com/report/fruit-beverages-market

FOODEX JAPAN 2026, the 51st international food and beverage exhibition, will take place from 10–13 March 2026 at Tokyo Big Sight. As one of Asia’s most established industry platforms, the event brings together beverage manufacturers, retail and private brand developers, foodservice operators and trading companies from across the region.

Japan remains one of the world’s most sophisticated beverage markets. While overall market growth is moderate, value creation is driven by premiumisation, hybrid concepts and health-conscious reformulation. At the same time, manufacturers face increasing raw material price volatility, weather-related crop instability, geopolitical supply risks and rising logistics costs. Stable sourcing models and long-term supply reliability have therefore become central strategic priorities.

Against this backdrop, Döhler will present its portfolio of juice concentrates, NFC juices, purées and integrated ingredient systems at stand S4-H33, demonstrating how global sourcing strength and application expertise translate into reliable, market-ready beverage solutions for Japanese customers.

Focus at FOODEX JAPAN 2026

At FOODEX, Döhler will highlight beverage concepts that reflect current category dynamics in Japan, including energy drinks, café-style frappe concepts, non-alcoholic beverage alternatives and hybrid combinations such as Coffee + Juice and Tea + Juice:

Energy Drink Concepts combine clean flavour profiles with balanced sweetness and stability optimisation, supporting both mainstream and functional positioning without compromising taste precision.
The Frappe Concept delivers rich mouthfeel and indulgent texture with reduced sugar, addressing the growing demand for café-style beverages in ready-to-drink and foodservice formats.
A Non-Alcoholic Beverage Concept demonstrates how aroma depth and flavour layering can create adult taste experiences without alcohol, meeting the continued trend towards alcohol-free consumption.
Hybrid developments such as Coffee + Juice and Tea + Juice highlight emerging cross-category opportunities. By harmonising fruit acidity with roasted coffee notes or enhancing tea with natural fruit sweetness, these concepts create distinctive yet balanced flavour profiles aligned with Japanese sensory expectations.

Ingredient systems for Japanese consumer expectations

Across all showcased applications, the emphasis lies on integrated solutions rather than single ingredients: combining premium raw materials with formulation expertise for stability, sugar optimisation and balanced flavour profiles. Each concept illustrates how global juice sourcing and technical application know-how can be adapted to Japanese taste expectations and manufacturing requirements.

All solutions are designed to support manufacturers in supply stability and diversified sourcing, efficient processing as well as accelerated and lower-risk new product development. “Japan’s beverage industry demands precision and reliability at every level – from sourcing to sensory performance,” says Zaihan Qiu, Country Managing Director, Döhler Japan. “At FOODEX JAPAN 2026, we are demonstrating how our global juice network and integrated ingredient systems support manufacturers in developing successful beverages.”

Wonder Juice^™, an innovative leader in bold, nutrient-packed cold-pressed juices in the US, announced the launch of two exciting new Wonder Green flavours – Clean Green and Veg8 & Cayenne – expanding the brand’s growing portfolio of functional, flavour-forward juices designed to make everyday wellness delicious and accessible.

Developed for today’s health-minded consumer seeking both taste and performance, the new flavours bring fresh energy and versatility to the Wonder Juice lineup, offering options for daily detox support, sustained energy, and adventurous palates. The new Clean Green and Veg8 & Cayenne flavours are rolling out now at select retailers in the US and online at WonderJuice.com.

Clean Green

A crisp, refreshing green blend that delivers plant-powered nutrition with bright, approachable flavour. Clean Green is crafted for daily wellness routines, offering a smooth and revitalisng profile that supports cleansing and hydration. Key ingredients include: Kale, spinach, green apple, cucumber, lemon, ginger

Veg8 & Cayenne

Bold and invigorating, Veg8 & Cayenne layers hearty vegetables with a touch of spice for consumers who crave complex flavour and functional benefits. The cayenne adds gentle heat while complementing the natural sweetness of the vegetables. Key ingredients include: Carrot, beet, celery, cucumber, red pepper, tomato, cayenne, lemon.

About Wonder Juice
Crafted with 100 % cold-pressed organic juices, Fair-Trade certified and non-GMO ingredients, and no added water or sugar, Wonder Juice^™ redefines what it means to drink healthfully. Wonder Juice^™ continues its mission to set a higher standard for sustainable, nutritious beverages – packaged exclusively in 100 % recyclable glass bottles.
The Wonder Green Line joins the Wonder Juice collection, which features three unique lines – Wonder Beet, Wonder Melon, and Wonder Lemon – offering 11 vibrant varieties.

The FreshProducePEFCR was developed to address the growing need for a standardised environmental footprint methodology for the fresh produce sector, in light of the EU environmental footprint accountability requirements and the increasing transparency demands from the supply chain and consumers. To that end, Freshfel Europe and its members launched in 2022 the Environmental Footprint Initiative to develop together a fresh fruit and vegetable environmental footprint methodology (FreshProducePEFCR), database, and digital tools that are broadly accepted by the industry, stakeholders, and consumers.

The Technical Secretariat (TS) of the FreshProducePEFCR has worked in the past years on a harmonised solution for the sector that is aligned with the Product Environmental Footprint (PEF) methodology as recommended by the EU, to enhance the sector’s sustainability and maintain its competitiveness. The FreshProducePEFCR follows a holistic approach, which covers 16 indicators to measure the environmental impact of a product, ranging from water to land use.

The technical work on the FreshProducePEFCR methodology, which was conducted by Wageningen Social & Economic Research (WUR), concluded at the end of 2025 with two workshops on the choice of energy allocation for Combined Heat Power (CHP) systems, to ensure that the most accurate and suitable models could be used in the calculations. During the workshops, a consensus was reached between LCA-experts, growers, and other stakeholders that exergy allocation for CHP systems was the best option to reflect the CHPs environmental impact and provide the right incentives for growers. The FreshProducePEFCR is now published and available on WUR’s library as well as Freshfel’s website.

As the development phase of the methodology comes to an end, the project now moves to the next step for the FreshProducePEFCR: its adoption and implementation by the wide variety of actors in the fresh produce business. An online webinar with interested digital tool providers is being planned for Q1 of 2026, to be followed by a meeting with the retailers.

As the Milano Cortina 2026 Winter Olympics continue, a study highlights that cloudy apple juice can be a simple, effective recovery drink for those training or competing in cold, high-intensity environments.

The peer-reviewed study, published in the international journal Nutrients, found that while added sugars can have a negative impact on the intestinal barrier after exercise, the naturally occurring sugars and polyphenols (plant compounds) found in fruit juice seem to support a more balanced recovery.

These findings are particularly relevant for winter sports athletes, where cold weather can put extra stress on the body, affecting muscles, gut health, and immune function.

While it’s common to reach for a sugary sports drink during or after exercise, scientists have known for some time that added sugars can cause problems with the intestinal barrier – a critical part of our immune defence. A leaky intestinal barrier can lead to harmful bacteria crossing from the gut into the blood, which stimulates inflammation. This, then, increases the risk of overtraining syndrome and metabolic conditions such as endotoxemia, where the body has a toxic reaction to bacteria.

The study, led by Prof Dr Dr Patrick Diel, was set up to find out whether fruit juices caused the same inflammatory effect as sugar-sweetened drinks.

The researchers looked at the gut health of athletes before and after an ultramarathon. They compared the impact of drinking diluted cloudy apple juice with a test drink that mimicked a typical sugary sports drink. This contained identical amounts of sugar but not the polyphenols and other fruit complexes naturally found in juice.

The researchers found that, while both exercise and sugars can disrupt the intestinal barrier, the natural compounds found in fruit juice eased these effects*. Athletes who drank the cloudy apple juice after the race recovered their intestinal barrier function more quickly than those who drank the sugar-sweetened test drink¹.

Another part of the study on amateur athletes found that drinking diluted cloudy apple juice after running influenced a protein called CD14, suggesting that the juice supported the body’s immune system.1 Furthermore, the study showed that athletes who drank fruit juice reduced their stress markers more quickly compared with those who drank the sugar-sweetened test drink.

Award-winning dietitian, Dr Carrie Ruxton, said: “For those training in cold weather or feeling inspired by the Winter Olympics, our bodies need healthy carbohydrates to recover properly after exercise, particularly in harsher conditions. In light of these findings, I would encourage athletes, fitness enthusiasts, and casual gym-goers to add around 150 ml of cloudy apple juice to their sports bottle and top it up with tap water for a low-cost and effective sports drink. Not only will this mixture keep us hydrated, but it also provides energy-giving natural sugars and polyphenols to promote optimal recovery.”

As with any dietary change, it is important to drink juice in moderation and as part of a balanced diet. However, these studies suggest that when it comes to supporting the body after a winter Olympic-inspired workout, cloudy apple juice is the perfect health hack.

¹Valder, S. et al. Effect of Sugar- and Polyphenol-Rich, Diluted Cloudy Apple Juice on the Intestinal Barrier after Moderate Endurance Exercise and in Ultra-Marathon Runners. Nutrients 2024, 16, 1353. https://doi.org/10.3390/nu16091353

The Southern Hemisphere Fruit Alliance (SFA), the representative body for the region’s fruit industry, officially unveiled its Statistical Yearbook 2026 at the Fruit Logistica trade fair in Berlin. The new annual publication offers a comprehensive and data-driven account of the evolution of fruit production and exports from the Southern Hemisphere, underpinned by expert analysis and verified statistics. The launch event of the publication, at the Fresh Produce Forum, drew significant attention from industry professionals and the media alike.

Opening the launch event, SFA vice-president Jorge de Souza of Abrafrutas (Brazil) underlined the industry’s commitment to supply consumers worldwide with safe, healthy, and high-quality fruits while at the same time generating a fair financial return for growers and exporters in the South. He added: “sustainability is the core of our business. Our production systems preserve and protect the environment, and our industry guarantees the well-being of millions of farmers, workers, their families, and communities involved in supply chains for fruits throughout the Southern Hemisphere”.

De Souza highlighted the crucial importance for the industry of collaboration and common understanding. “The trading environment in which we currently operate presents new, profound challenges every day,” he said. “In a world of constant change, it is imperative for businesses and organizations to work together to identify and find synergies between solutions that allow us to continue building fair and sustainable supply chains for our fruits”.

De Souza’s opening address was followed by a presentation of the Statistical Yearbook by Nina Viljoen (South African Table Grape Industry, SATI) and an overview of global trends by Conrad Burger (SATI), both co-leaders of the SFA Working Group on Statistics. SFA members from Australia (Citrus Australia, Wayne Prowse), Brazil (Abrafrutas, Jorge de Souza), Chile (Frutas de Chile, Iván Marambio), Peru (Association of Agricultural Producer Guilds of Peru (AGAP), Piero Razeto), South Africa (Fruit South Africa, Fhumulani Ratshitanga), and Zimbabwe (Horticultural Development Council, Linda Nielsen) presented an analysis of recent trends and drivers in the production and export of fresh fruits from their countries.

The presentations by SFA’s members, together with the statistics and analysis provided in the Statistical Yearbook, demonstrate the strength and dynamism of the fruit industry in the Southern Hemisphere. De Souza said: “through the Alliance, our industry is unifying the field. Our new Yearbook shows that producers and exporters in the Southern Hemisphere are at the forefront of innovation to meet the demand for delicious, safe, and sustainable fruit from consumers worldwide.”

Co-leader of the SFA Working Group on Statistics, Piero Razeto (AGAP, Peru) invited the audience to view and download the Statistical Yearbook on the SFA website at https://www.shfruit.org/statistical-yearbook/. He said: “Wherever you work in the fresh fruit industry, the SFA Statistical Yearbook will prove an invaluable aid to making the best decisions and achieving your desired business results”.

With around 90,000 participants from across the globe, FRUIT LOGISTICA 2026 once again demonstrated its status as the world’s premier business, innovation and knowledge platform for the fresh produce industry.

Fresh produce business leaders from across the globe braved Germany’s coldest winter in 15 years on 4-6 February 2026 to kindle valuable new connections at FRUIT LOGISTICA, the world’s number one fruit and vegetable event. Despite freezing conditions which saw departing flights grounded, the show’s around 90,000 participants still found their way home after three days of innovation, networking, and learning.

There was plenty on offer to excite and inspire those who attended – four in five of whom visited from outside Germany. From cutting-edge developments in production, marketing, packaging and technology throughout its exhibition halls, to the most relevant, insightful talks and discussions on a range of vital topics across its conference stages, FRUIT LOGISTICA 2026 strengthened its position as the sector’s undisputed centre of business knowledge. The annual FRUIT LOGISTICA Innovation Awards underlined their role as the industry’s standard-bearer for progress and productivity, while zones including the Startup World, New Product Showcases, and Smart Agri Area all highlighted essential advances in the business. All of which made it an unbeatable international meeting.

Business goals achieved and deals successfully closed

Both exhibitors and trade visitors gave FRUIT LOGISTICA 2026 very good marks. The results of the representative trade visitor survey confirm a high level of satisfaction with both the business success and the event content. Exhibitor representatives are also very satisfied with FRUIT LOGISTICA 2026. Numerous business deals ensure a positive conclusion to the trade fair.

According to initial trends from the exhibitor survey, 9 out of 10 exhibitors are satisfied with their business results. Just as many are already planning to return to the trade fair in 2027. The most important goals of ‘company presentation’, ‘new customer acquisition’ and ‘existing customer care’ were all achieved to a high degree.

The preliminary results of the representative trade visitor survey also show a high level of satisfaction: well over 90% of participants expressed a positive overall impression of FRUIT LOGISTICA 2026 and would recommend the event to their colleagues or business partners. Nine out of ten respondents are already planning to visit the event again next year.

FRUIT LOGISTICA 2026 impressed both in terms of business and content: more than 95 % of the trade visitors surveyed confirmed their satisfaction with the commercial success of their visit to the trade fair. Nine out of ten praised the wide range of products and services on offer, and just as many said they had achieved their most important goals of making new contacts and learning about new products.

The next FRUIT LOGISTICA will take place in Berlin from 3 to 5 February 2027.

Market summary

According to Research intelo, the global fruit flavours market size reached USD 8.47 billion in 2024. The industry is demonstrating robust expansion, with a recorded compound annual growth rate (CAGR) of 5.8 % from 2025 to 2033. By the end of 2033, the market is forecasted to attain a value of USD 14.19 billion. This growth is primarily fueled by the increasing consumer demand for natural and authentic taste experiences in food and beverages, coupled with the continuous innovation in flavour technologies and broadening applications across various industries. The fruit flavours market is witnessing significant traction as manufacturers prioritise product differentiation and clean-label offerings to capture evolving consumer preferences.

Introduction: The invisible ingredient shaping what the world loves to eat

When consumers sip a mango drink in Mumbai, enjoy a strawberry yogurt in Paris, or chew a citrus candy in São Paulo, they are sharing a common experience shaped by the fruit flavours market. Often unseen and rarely discussed, fruit flavours are the silent architects of taste – transforming basic formulations into memorable sensory experiences. As global food and beverage preferences evolve, fruit flavours have moved far beyond sweetness, becoming strategic tools for health positioning, cultural storytelling, and product differentiation.

Understanding fruit flavors: More than just taste

Fruit flavours are carefully engineered compounds – derived from natural sources, nature-identical formulations, or advanced biotechnological processes – that replicate or enhance the sensory profile of fruits. Their role extends beyond flavour alone, influencing aroma, mouthfeel perception, and even consumer emotion.

Key functional roles of fruit flavours

Taste consistency across seasons and geographies
Shelf-life stability in processed foods and beverages
Cost optimisation compared to fresh fruit usage
Customisation for regional palate preferences

Market drivers: Why fruit flavours are gaining strategic importance

Global shift toward health-oriented consumption
Consumers worldwide are reducing artificial additives and seeking cleaner labels. This has accelerated demand for natural and fruit-derived flavours, especially those associated with wellness – such as berries, citrus, and tropical fruits rich in antioxidant associations.
Rise of functional and fortified products
Fruit flavours now play a crucial role in masking off-notes from functional ingredients like plant proteins, vitamins, and minerals. From immunity drinks to energy supplements, fruit flavours enable health benefits without compromising taste.
Expansion of Ready-to-Consume Categories
The growth of ready-to-drink beverages, flavoured waters, plant-based dairy alternatives, and convenience snacks has created a steady demand for stable, high-impact fruit flavour solutions that perform under varied processing conditions.

Flavour innovation: Where science redefines fruit experiences

Natural vs. nature-identical vs. bio-engineered

Natural flavours are extracted directly from fruit sources and appeal strongly to premium and organic segments.
Nature-identical flavours offer consistency and affordability while replicating natural taste profiles.
Bio-engineered flavours, developed through fermentation and precision biotechnology, are redefining sustainability and scalability in flavour production.

Layered and hybrid fruit profiles

Modern consumers crave complexity. As a result, single-note flavours are giving way to layered profiles – such as raspberry-lime, mango-chili, or apple-ginger – designed to create depth and surprise.

Guava, passion fruit, tamarind, and baobab-inspired profiles are influencing global flavour houses as brands tap into indigenous taste stories.

Sustainability and ethics: The new flavour imperative

Sustainability is no longer optional. Flavor manufacturers are investing in:

Upcycled fruit by-products
Water-efficient extraction technologies
Fermentation-based flavour creation to reduce agricultural pressure

These efforts not only lower environmental impact but also resonate with environmentally conscious consumers worldwide.

Applications beyond food and beverage

Personal care and home products

Fruit flavours and aromas are increasingly used in lip care, oral hygiene, and home fragrances, where sensory appeal drives brand loyalty.

Pharmaceuticals and nutraceuticals

Palatability is critical in chewables, syrups, and supplements. Fruit flavours improve compliance, especially among children and elderly populations.

Challenges shaping the market landscape

Despite growth, the fruit flavors market faces hurdles:

Volatility in raw material supply due to climate change
Regulatory complexity across regions
Balancing natural claims with cost efficiency

Companies that master transparency, traceability, and innovation are best positioned to lead.

Competitive landscape

Givaudan
International Flavors & Fragrances Inc. (IFF)
Firmenich SA
Symrise AG
Takasago International Corporation
Sensient Technologies Corporation
Kerry Group plc
Robertet Group
Tate & Lyle PLC
Döhler Group
Frutarom Industries Ltd.
ADM Wild Flavors
Mane SA
Huabao International Holdings Limited
McCormick & Company, Inc.
Flavorchem Corporation
T. Hasegawa Co., Ltd.

The future outlook: From flavouring to flavour storytelling

According to research intelo, the future of the fruit flavours market lies in story-driven taste creation. Consumers no longer want just “banana flavour”; they want “sun-ripened banana from volcanic soil.” Digital flavour modeling, AI-driven taste prediction, and personalised nutrition will further transform how fruit flavours are designed and experienced.

Source:- https://researchintelo.com/report/fruit-flavors-market

China’s WakeFresh chooses Quintus press for unmatched throughput and reliability

A model QIF 600L high pressure processing (HPP) press from Quintus Technologies will support the ambitious expansion plans at China’s rapidly growing WakeFresh. In just five years the company has rapidly become the country’s largest HPP ready-to-drink product manufacturer. Reflecting this rapid growth, the next-generation Quintus press – the world’s largest HPP system – sets new standards in productivity, delivering unmatched throughput, high reliability, and lower per-unit costs for the dynamic Shandong Province-based beverage processor.

With its wide assortment of premium HPP fruit and vegetable juices and cold brew teas already enjoying broad popularity across China, WakeFresh is upgrading its operations to accommodate the demand.

“WakeFresh is currently the largest HPP ready-to-drink product manufacturer in China, and we are facing strong order growth alongside capacity constraints,” relates Tommy Tang, Executive Vice Dean of the WakeFresh Innovation Research Institute. “Based on R&D and intelligent manufacturing, WakeFresh has laid out three strategic production bases in Shandong, Anhui, and Chongqing, with a total construction area of 160,000 square meters. WakeFresh is investing in HPP equipment with high safety standards and large production capacity.

“Quintus has extensive experience in HPP equipment manufacturing,” Mr. Tang continues. “The QIF 600L delivers unparalleled production efficiency and will help WakeFresh become one of the world’s largest HPP factories with the highest production capacity and highest standards.”
High Pressure Processing is a non-thermal food preservation method that uses high isostatic pressure to inactivate foodborne pathogens and spoilage microorganisms. By using cold water and pressure rather than heat, HPP extends shelf life and ensures food safety while maintaining fresh taste, texture, and nutritional quality.

The QIF 600L has a processing capacity of 4,150 kg (9,140 lbs) per hour. Its 47 cm (18.5 inch) pressure vessel diameter, the largest in the industry, offers a 600-litre cycle capacity for improved load efficiency. Built for operational excellence, it combines advanced design and smart monitoring to maximize uptime, streamline operations, and support high-volume production with consistent quality.

In addition to the press’s unmatched productivity and cost benefits, WakeFresh selected to partner with Quintus because of its best-in-class service program, Quintus® Care. Backed by “a professional team in China that provides comprehensive support,” notes Mr. Tang, WakeFresh’s five-year Quintus Care agreement ensures a smooth turnkey installation, application support, high availability of spare and wear parts, and prioritized technical support. It also includes annual press inspections, training, and recertification of WakeFresh personnel to maintain and elevate their skills.

Through long-term collaborations between industry, academia, and research institutions, including China Agricultural University and Shandong Agricultural University, WakeFresh will in the future continue to uphold the corporate mission of “more natural, more nutritious, and fresher,” with the vision of “becoming a leader in the HPP health drink industry,” relying on scientific and technological empowerment and ingenuity to create a road of trust from China’s pastoral to the global table, and write a new chapter for Chinese health drink enterprises to go global.

“WakeFresh’s rapid growth and leadership in China’s HPP beverage market clearly demonstrate the strong momentum behind high pressure processing globally,” says Johan Hjärne, CEO of Quintus Technologies. “The selection of our QIF 600L – the world’s largest HPP press – reflects WakeFresh’s commitment to operational excellence, reliability, and sustainable growth. We are proud to support their continued expansion and ambition to set new benchmarks for premium HPP beverages in China.”

The press will be installed at the WakeFresh site in Anhui Province in April 2026.

In the lead-up to the trade show, the FRUIT LOGISTICA Briefing 2026 showcased the transformative power of AI in the fruit and vegetable industry. According to industry experts, significant opportunities exist to improve efficiency, quality and sustainability.

Prior to the commencement of FRUIT LOGISTICA 2026, a 60-minute session was held in which leading experts discussed the impact of artificial intelligence (AI) and automation on the entire value chain. The FRUIT LOGISTICA briefing, which took place on 20 January, is now available to watch on demand.

‘AI is a game changer that will significantly impact production, quality control, logistics and even retail,’ says David Ruetz, Messe Berlin’s Senior Vice President. ‘The industry is at a crucial turning point.’ This is precisely why FRUIT LOGISTICA, an international platform for innovation, knowledge exchange and practical solutions, is more important than ever this year.

AI has long since become part of everyday life in the industry

Mike Knowles, the managing director of Fruitnet Europe and author of the 2026 FRUIT LOGISTICA Trend Report, emphasises the dynamic nature of this development: ‘AI is permeating the entire business and reshaping it.’ It is no longer a matter of visions of the future or theory, but of technologies that are used every day. The labour shortage and pressure to be more sustainable and cost-efficient are accelerating this change significantly.

“Currently, AI is having the greatest impact on smart production and quality control,” says Knowles, summarising the findings of the trend report. He highlights the particular potential of demand forecasting in the retail sector, explaining that accurate planning reduces losses, optimises the flow of goods and increases profitability and sustainability. The crucial question for the future is whether entire value chains will be able to operate fully automatically.

Data is the key to scaling

The discussion, moderated by Chris White, Chairman of the FRUIT LOGISTICA Advisory Board, also highlighted the challenges, particularly with regard to data quality, scaling up, and acceptance.

Bradford Warner, Global Head of Digital & Data at AgroFresh, believes that the key to a successful AI foundation lies in the database. In predictive harvest models in particular, it is crucial that the data is clean, consistent and compatible across borders. “AI only creates real added value when it delivers reliable, accurate results in terms of quality, profitability and sustainability,” he says. It is only then that acceptance among customers and decision-makers will increase.

Elad Mardix, the Chief Executive Officer and co-founder of Clarifresh, has observed a significant increase in expectations. ‘The tolerance for error is very low, partly because many technologies have not been successful on a large scale in the past.’ Decision-makers can only be convinced if the benefits are clearly measurable. Clarifresh uses AI for more precise quality control, which is significantly more accurate, objective and consistent than human judgement. The result? Around a quarter fewer complaints in retail. The long-term goal is to remove humans from the control process entirely.

Conversely, Wouter Kuiper, Chief Executive Officer at Kubo Greenhouse Projects, relies on a combination of experience and technology. For him, the key lies in the interplay between human intuition and AI. He explains, “Artificial intelligence can use large data sets to identify the most subtle details, calculate scenarios in advance and highlight risks at a very early stage.” He says that the decisive factor is actively embracing change: those who continue to develop will benefit, regardless of their company’s size. AI is therefore not just a topic for large corporations, but a genuine opportunity for smaller producers too.

Trend Report 2026 highlights competitive advantages through AI and automation

The 2026 FRUIT LOGISTICA Trend Report illustrates how artificial intelligence and automation are transforming the global supply chain for fruit and vegetables. These technologies offer the industry greater efficiency in production, more precise quality control, improved forecasting, optimised logistics, and reduced waste and resource consumption. The report highlights practical applications such as smart greenhouses, predictive harvest models, AI-supported quality assessment and logistics optimisation. The report also demonstrates the potential of autonomous systems, non-destructive quality analysis and modern cold chain management.

Free download: FRUIT LOGISTICA Trend Report 2026.

Malibu announced the release of Malibu Pink, a bold and bright new flavour innovation that proves summer energy can be served up 365 days a year. Bursting with the fruity flavour of guava, pineapple, and coconut and a playful pink colour, this new release is bringing a fresh twist to the rum aisle.

This new expression features guava at its heart, complemented by pineapple and Malibu’s signature coconut for a tropical taste. As exotic flavours like guava transition from specialty to mainstream¹, Malibu Pink delivers an on-trend spirit. Whether mixed with lemonade or enjoyed as a shot, Malibu Pink offers a sun-soaked experience in every sip. Later this spring, Malibu will release a new pink-drenched campaign alongside activations and partnerships to put a playful twist on Malibu’s Do Whatever Tastes Good ethos.

“Malibu has always been the go-to drink for those seeking a tropical and exotic experience. With the launch of Malibu Pink, we’re pairing familiar favourites like coconut and pineapple with new guava-led notes as the next evolution in tropical flavour transporting summer-seekers on a new adventure,” said Saragh Killeen, US Brand Director, Malibu.

Malibu Pink joins Malibu’s portfolio of vibes-inducing drinks including Malibu & Dole Ready-to-Drink Cocktails. This juicy collaboration hit shelves January 2026, putting the summer mindset year-round in a new convenient format. The Malibu & Dole Ready-to-Drink cocktails are inspired by the #1 way people enjoy Malibu² and bring together the coconut essence of Malibu with real rum, real pineapple juice from Dole, crisp sparkling water and other natural flavours for a tropical and refreshing taste. This new variety 8-pack includes 4 juicy flavours: Pineapple, Pineapple Mango, Pineapple Strawberry and Pineapple Dragon Fruit. This new range has only 130 calories per 12oz can and is free from artificial sweeteners or colours.

¹Uren | 2026 Flavour Trends to Watch
²IWSR 2023

Technologically, fruit juice companies are operating at peak precision: advanced extraction, aseptic filling lines, and automated processes ensure high-quality production that meets strict retail standards. Yet, beneath the surface, an unseen erosion is threatening competitiveness – the silent loss of motivation among employees.

Between relentless margin pressures, increasing documentation demands, and seasonal peaks, the energy and loyalty of teams are slowly draining. While companies focus on output, scrap rates, and raw material prices, they often neglect the critical “soft factors” that directly influence quality, delivery stability, and innovation potential. Leadership habits, transparent communication, and genuine appreciation are increasingly becoming the hidden levers of success.

The numbers are alarming: only 16% of food industry employees feel emotionally attached to their employer (Gallup, 2023). This detachment translates into hard costs – from lower productivity and higher absenteeism to costly staff turnover. For a mid-sized company with approx. 200 employees, these “invisible” losses can amount to over €1.7 million annually.

But there’s hope. Companies that systematically address leadership, transparency, and appreciation report measurable improvements: reduced turnover, higher productivity, and more innovation. Practical, cost-effective steps like open shift meetings, visible recognition systems, and lean digital tools can transform workplace culture and boost results.

The fruit juice industry’s challenges – seasonality, audit pressures, and retail demands – make cultural investment not a luxury but a necessity. Success lies in treating “soft factors” as hard production levers. The future will belong to companies that balance technical precision with human connection, fostering environments where employees feel valued, motivated, and empowered to innovate.

Now it is time to heal the silent breakdown – and secure a competitive edge for the future.

Read the detailed article ‘The silent break: Why soft factors are bleeding the fruit juice industry dry – and how companies can take cost-effective countermeasures’ by Dörte Thiel in the January issue of FRUIT PROCESSING (publication date 23 January 2026)!

A zero-pressure January challenge where getting started is rewarded with Welch’s Zero Sugar Juice and a chance to win prizes

Welch’s, an iconic leader in the fruit-based food and beverage industry in the US, is teaming up with Strava, the leading digital platform for active adults with more than 180 million users, to launch the first-ever Welch’s Zero-K Challenge. Running through January 28, the challenge is built around one simple, powerful idea: starting somewhere.

The start of a new year often comes with big resolutions and even bigger pressure to stick with them. Welch’s is flipping that narrative. Powered by Welch’s Zero Sugar Juice, a line bursting with bold, real fruit flavour, the Zero-K Challenge celebrates new beginnings without the stress of finish lines, distances, or expectations. Zero sugar. Zero pressure. Zero expectations.

Instead of focusing on miles logged or goals crushed, the Welch’s Zero-K Challenge recognises the determination it takes to simply get started. Whether it’s a short walk, a stretch break, or a dance session in the living room, every movement counts.

“With the Zero-K Challenge, we’re meeting people exactly where they are,” said Andrew Hartshorn, Chief Brand and Innovation Officer at Welch’s. “Big goals often start with small changes, whether that’s moving your body for a few minutes or cutting back on sugar in a way that still tastes great. Our Zero Sugar juices make it easier to take that first step, delivering bold, real fruit flavour with zero sugar, and this challenge is about celebrating progress over perfection.”

Until January 28, Strava users can join the Welch’s Zero-K Challenge and log any activity of any duration or intensity. Hosted within the free and easy-to-use Strava app, the Zero-K Challenge makes it simple for anyone to participate. The Zero-K Challenge welcomes athletes, aspiring athletes, and everyday movers alike, making movement feel accessible to all.

Everyone who completes the challenge by logging a qualifying activity will receive a coupon for one Welch’s Zero Sugar beverage, valued up to $5.99 and redeemable at select retailers. Participants will also be entered for a chance to win one of 50x grand prize kits, which include custom Welch’s gear and Welch’s Zero Sugar Juices, a three-month Strava membership, adidas Adizero shoes, an Igloo Day Chiller backpack, a JBL Clip 5 speaker, a yoga towel, and more.

To learn more or sign up for the Welch’s Zero-K Challenge, visit https://www.strava.com/challenges/The-Welchs-Zero-K-Challenge.

Inspiration, innovation and international perspectives: at Fruit Logistica 2026, the focus of the expert forums and stages will once again be on the key issues for the future of the global fresh fruit industry.

From 4 to 6 February 2026, Berlin will once again become the centre of the international fresh fruit industry as the global fruit trade convenes at Fruit Logistica, the leading trade fair in the sector. The event will feature a comprehensive stage programme with around 200 speakers from business, science, and practice. These talks will be simultaneously translated into German, English, Spanish, French, and Italian. Six specialist forums serve as a knowledge platform, discussion forum and trend barometer, covering current topics ranging from sustainable production and smart technologies to global trade and logistics issues.

Insights Stage: Focus on global markets

How is the international fruit trade evolving? Which consumption and trade trends will define 2026? These questions will be answered at the Insights Stage in Hall 21. Industry analysts, market researchers and leading industry representatives will present the latest studies, exclusive market data and well-founded assessments. Topics covered will include changing consumer behaviour, increasing price pressure, resilient supply chains, and geopolitical developments that influence global trade.

Farming Forward Stage: Progress from research to the field

At the Farming Forward Stage in Hall 3.1, you can see how innovations in science, technology and entrepreneurship are transforming agriculture. First, start-ups and companies will present their digital solutions and smart agricultural technologies, ranging from sensor technology to robotics. The CEA Alliance will then present controlled environment agriculture as a method of achieving weather-independent and resource-efficient production. Finally, on Friday, the Frutic Science Symposium will see international researchers discuss efficient production systems, digitalisation and sustainability.

Fresh Produce Forum: Holistic approach to value creation

At the Fresh Produce Forum in Hall 23, the focus is on markets, people and new opportunities throughout the entire value chain. Experts in production, trade, marketing and research will discuss innovative distribution concepts, sustainable packaging solutions, and the potential of international markets. Practical panels offer concrete ideas for producers, traders and service providers.

Future Lab: Visions for tomorrow’s fruit trade

The Future Lab in Hall 6.1 showcases forward-thinking ideas and technological breakthroughs. Start-ups, researchers and industry experts will be providing insights into pilot projects, automation solutions and AI-based applications. The discussions focus on concepts that are already paving the way for a more efficient, sustainable, and digitally networked fruit trade.

Logistics Hub: Efficient routes for fresh produce

How can fresh products be transported safely, quickly and sustainably? The Logistics Hub in Hall 26 offers practical solutions. Experts in transport, refrigeration technology and supply chain management present the latest best practices and innovations in the supply chain. Topics covered include cold chain optimisation, intermodal transport solutions and modern port logistics, with a focus on quality, speed and sustainability.

Podcast Studio: Experience industry voices live

Following its successful premiere at Fruit Logistica 2025, the Podcast Studio will return in 2026. In Hall 11.2, visitors can listen live as presenters discuss current topics, innovations and personal insights into the industry with experts. Ten episodes will be produced and released monthly throughout the year on all popular streaming platforms.

Knowledge with impact

With its extensive forum and stage programme, Fruit Logistica 2026 is strengthening its position as a leading global knowledge platform for the fresh fruit industry. Combining information, inspiration and innovation, the programme is aimed at anyone who wants to play an active role in shaping the future of the industry.

The complete programme overview is already available online.Fruit Logistica 2026: Six stages, one goal – sharing knowledge, shaping the future

The event will feature a comprehensive stage programme with around 200 speakers from business, science, and practice. These talks will be simultaneously translated into German, English, Spanish, French, and Italian.

Six specialist forums serve as a knowledge platform, discussion forum and trend barometer, covering current topics ranging from sustainable production and smart technologies to global trade and logistics issues.

Insights Stage: Focus on global markets

Farming Forward Stage: Progress from research to the field

Fresh Produce Forum: Holistic approach to value creation

Future Lab: Visions for tomorrow’s fruit trade

Logistics Hub: Efficient routes for fresh produce

Podcast Studio: Experience industry voices live

Knowledge with impact

The complete programme overview is already available online.

As the festive season approaches, new research reveals a major shift in how young adults plan to navigate the most indulgent time of the year – with many swapping late-night excess for drinks with health benefits and wellness-first habits.

A new survey shows that Gen Z are increasingly prioritising their health over festive partying. More than half (52 %) of those aged between 18 and 24 say they plan to drink less alcohol than usual over the holidays specifically to stay healthier, compared to less than a third (30%) of baby boomers, signalling a shift from previous generations’ behaviour.

Instead of opting for festive tipples, younger generations are turning to functional and non-alcoholic drinks (55 %), favouring options enriched with the vitamins and minerals their body needs to stay hydrated (66 %).

Younger adults are also embracing new health-focused habits in the run-up to Christmas. Half of Gen Z are more likely to try new wellness trends during the festive build-up, from the 12-3-30 treadmill workout to structured challenges like 75 Hard.

But despite their best intentions, many admit the season still takes a toll. Over half of 18–24-year-olds (53 %) struggle to maintain a healthy lifestyle during December, citing rich food, social plans, and disrupted routines.

Despite drinking less overall, the reality of December socials still hits hard as 42 % of 18-24-year-olds expect to take at least one day off work due to a hangover.

For those looking to balance out the indulgence during the festive period, leading nutritionist Dr Carrie Ruxton shares three healthy swaps.

Non-alcoholic drinks with a functional twist: “If you want to switch out a glass of fizz for something alcohol-free, try mixing orange juice with sparkling water and fresh herbs, such as Rosemary sprigs or Mint leaves. Rich in essential nutrients like vitamin C, folate and potassium, which support energy and immune function — 100 % orange juice is perfect for keeping up with busy festive schedules.”
Smarter post-workout recovery: “During the winter months, post-workout recovery should include both hydration and nutrition. A combination of fast-digesting carbs (like a banana or honey) and protein (such as a protein shake or a small meal) is ideal for replenishing glycogen stores and promoting muscle recovery. Adding a pinch of salt to your post-workout meal can help with electrolyte balance.”
Gentle hangover-morning nourishment: “While there’s no miracle hangover cure, focus on food and drinks that help to replenish the body. A balanced breakfast with wholegrains and fruit are simple ways to ease back into the day.”

Tetra Pak, in collaboration with García Carrión, unveiled the first-ever use of its paper-based barrier technology for juice packaging. This innovation in sustainable food packaging solutions marks a significant step towards reducing reliance on fossil-based materials, with the new packaging material now being rolled out across multiple markets.

World-first aseptic carton with paper-based barrier for the juice category

Tetra Pak, together with leading Spanish beverage producer García Carrión, has launched the Tetra Brik^® Aseptic 200 ml Slim Leaf carton featuring a paper-based barrier for juice, under the flagship Don Simón brand. This is the first juice portion pack globally to use the innovative barrier and the first such package available in Spain.

Made with up to 80 % paper, the packaging reinforces its sustainability credentials. The combination of the paper-based barrier with plant-based polymers used in the packaging material coatings, pushes the renewable content to a remarkable 92 %, while reducing the carbon footprint by 43 % compared with an aseptic package that uses aluminium foil layer, as verified by the Carbon Trust¹.

“We are proud to lead the way in sustainable packaging for the juice category. For more than 135 years, García Carrión has been committed to responsible innovation and respect for the environment,” said Don José García Carrión, President of García Carrión. “This innovation supports our mission to reduce environmental impact while offering high-quality products to our consumers”, added Fala Corujo, Vice President of García Carrión.

For García Carrión, this packaging solution represents a new industrial application of its 360° Sustainability Strategy, recognised with the Factories of the Future Award 2024 for Excellence in Sustainability and Circular Economy.

Tatiana Liceti, Executive Vice President, Packaging Solutions at Tetra Pak commented: “This launch represents a significant step in our journey towards fully renewable and recyclable packaging. By working closely with our customers, we’re proving that sustainable innovation can scale across markets and categories, while ensuring packaging retains its functionality and quality.”

What is the paper-based barrier?

Tetra Pak’s paper-based barrier is a breakthrough in aseptic carton design. It replaces the traditional aluminium foil layer with a renewable, paper-based barrier, promoting the shift from a fossil-based material to a low-carbon, renewable alternative and reducing package’s carbon footprint. Together with other layers in the packaging, the paper-based barrier protects against oxygen, light, moisture and bacteria ensuring food safety is not compromised, and shelf life is comparable to packages with the aluminium foil layer. Aseptic cartons with a new paper-based barrier can be collected, sorted, and recycled where recycling infrastructure is in place, at scale. The new paper-based barrier is expected to deliver additional benefits downstream for recycling infrastructure efficiency. These include maximising the recovery of paper content from the recycling process of carton packages, while ensuring high-quality fibre and non-fibre fractions.

Tetra Pak’s paper-based barrier technology is part of its broader ambition to create the world’s most sustainable food package – one that is paper-based, made solely from responsibly sourced renewable or recycled materials, has the lowest possible carbon footprint and is fully recyclable².

Tetra Pak’s aseptic beverage carton with a paper-based barrier was launched in collaboration with a dairy company in Portugal in 2023. It was recognised as a groundbreaking innovation in sustainable packaging, receiving the “Resource Efficiency” award at the Sustainable Packaging News Awards 2024.

¹Source: Carbon Trust^™– verified Tetra Pak ‘Carton CO₂ Calculator’ model version 11 (valid from 2025-01-01). Scope: cradle-to-grave measurement of a Tetra Brik^® Aseptic 200 Slim Leaf carton with plant-based polymers in coating and paper-based barrier compared to a standard Tetra Brik^® Aseptic 200 Slim Leaf package. Geography: EU Industry data.
²This means creating cartons that are fully made of renewable or recycled materials, that are responsibly sourced, therefore helping to protect and restore our planet’s climate, resources and biodiversity; contributing towards low carbon production and distribution; are convenient and safe, therefore helping to enable a resilient food system; are fully recyclable.

A daily glass of pure juice could be the most effective way to ensure you get enough vitamin C from your diet, new research suggests.

The latest study, published in the journal Nutrients, found that drinking 100 % fruit and vegetable juice results in the body absorbing higher levels of vitamin C compared with taking a vitamin C supplement or eating the whole fruits and vegetables.

In a randomised clinical trial, university researchers from South Korea compared vitamin C levels in the blood after participants consumed equivalent doses of vitamin C (102 mg) from three sources: a tablet; chopped tomatoes, peppers, and mandarin oranges; and a juice made from these same fruits and vegetables.

The juice was found to deliver the highest vitamin C levels to the bloodstream, a result attributed to the juice matrix enhancing the vitamin C’s availability for absorption.

The “juice matrix” refers to the way the components of fruit juice – such as polyphenols, vitamins and minerals in solution – work together to make vitamin C easier for the body to absorb.

Vitamin C is a crucial water-soluble compound that supports essential physiological processes. While most animals can synthesise vitamin C internally, humans and a few other mammals must obtain it through dietary sources due to a genetic mutation.

Vitamin C is essential for breaking down nutrients like tyrosine, folic acid, and tryptophan. It also helps your body produce collagen, supports your immune system, and acts as a powerful antioxidant.

Lead researcher, Dr Mijoo Choi, said: “The juice matrix appears to facilitate better absorption of vitamin C, making it a practical choice for those looking to optimise their intake.”

Award winning dietitian and public health nutritionist, Dr Frankie Phillips, added: “With winter flu season approaching, it’s especially important to make sure you’re getting enough vitamin C into your body to support your immune system. This new study emphasises how a simple glass of fruit juice is an excellent way to maximise absorption of vitamin C. A daily glass of orange juice provides more than 80 % of the European recommendation and is a nutritious start to the day.”

From 4 to 6 February 2026, Berlin (Germany) transforms into the global home of fresh produce as FRUIT LOGISTICA ignites the industry with groundbreaking innovation, energising connections, and bold ideas shaping its future.

Growers, traders, engineers, scientists and pioneers arrive from all continents, carrying ideas, ambitions and a shared belief in progress. Over 2,500 exhibitors from around 90 countries are due to take part, making it the world’s largest and most international gathering of companies in the fruit and vegetable sector.

A global meeting point with purpose

In 2025, FRUIT LOGISTICA brought together 91,000 industry professionals from 151 countries, and more than 95 percent said they would recommend the event. From the moment the venue is entered, it becomes clear why: this is where the global fruit and vegetable sector moves forward.

Beyond its scale, the event is defined by real industry momentum – conversations in busy aisles, meetings between long-standing partners, and spontaneous exchanges that lead to new ideas.

This year’s guiding theme, Let’s grow!, captures that spirit. “Let’s grow is much more than a slogan,” says Director Alexander Stein. “It reflects our determination to push ahead, to embrace innovation, and to grow not only technologically and economically but also as a global community. FRUIT LOGISTICA is where that future begins.”

Italy, the Netherlands, Spain, Germany, and France remain the top five countries represented by exhibitors, and participation from Asia, the Middle East and North Africa, and Africa continues to increase.

Three segments that tell the whole story

The story unfolds across three seamlessly connected segments that cover the entire value chain: Fresh Produce, Machinery & Technology and Logistics. In Fresh Produce, trade visitors can explore the global marketplace for fruit and vegetables, discover emerging varieties, gain insights into shifting supply landscapes and meet buyers and retailers from around the world.

In the Machinery & Technology segment, they enter a world where technology becomes tangible, with AI-driven cultivation systems, precision irrigation, advanced grading lines and autonomous harvesting robots demonstrating how efficiency and sustainability can grow hand in hand.

In the Logistics segment, trade visitors experience the delicate art of moving freshness across the globe, discovering next-generation cold chain systems, robotics, drones, port solutions and digital supply-chain platforms that combine speed, safety and sustainability.

Formats that bring stories to life

The Startup World forms a vibrant ecosystem of ideas and ambition, where young companies introduce bold technologies for agriculture, logistics, vertical farming and data-driven production. Industry veterans stop by, ask questions, challenge and inspire. In this environment, the future often begins with a single meaningful conversation.

On the Insights Stage, exhibitors explain the stories behind their technologies, highlight the problems they solve and give trade visitors a direct look at how ideas turn into practical solutions.

Across the Expert Forums, a landscape of knowledge unfolds through six stages: the Fresh Produce Forum, Farming Forward, the Logistics Hub, the Future Lab, the Insights Stage and the Podcast Studio. More than 200 experts present over 100 sessions covering breeding innovations, retail marketing, greenhouse automation, artificial intelligence, vertical farming, climate resilience and the logistics of the future. Each talk opens up a new perspective.

Along the Organic Route, a clearly marked virtual path guides trade visitors to more than 200 exhibitors with certified organic products. It tells a story of responsibility, transparency and the growing global movement toward sustainable value chains.

In the New Product Showcase, trade visitors encounter a gallery of what comes next. Whether it is a new variety, a packaging concept or a technological solution, each exhibit represents a step forward and an idea made tangible.

The 20th FRUIT LOGISTICA Innovation Award marks a milestone moment. In 2026, the industry’s most prestigious award celebrates its twentieth anniversary. Throughout the halls, dedicated displays present the finalists, and on 6 February the award ceremony becomes an emotional highlight as visionary teams step into the spotlight and their achievements are celebrated across the global industry.

Friday, 6 February 2026, isn’t just the last day of the trade show – it’s Fruitful Friday, a vibrant celebration packed with business, science, and entertainment. From the Mascot Race at the South Entrance to the inspiring FLIA Award Ceremony and the forward-looking FRUTIC Science Symposium organised in cooperation with the Leibniz Institute for Agricultural Engineering and Bioeconomy (ATB), the day brings together innovation, industry expertise, and fresh energy.

SodaStream, a leading global brand in sparkling water makers, has chosen the SIG Dome 500 ml carton bottle for its new Apple Schorlen-Mix and Grape Schorlen-Mix syrups. This marks SodaStream’s entry into the fruit Schorlen segment and its first use of aseptic carton packs as part of SodaStream’s continued commitment to sustainability.

The SIG Dome carton bottle stands out for uniquely combining the best of two worlds. It offers all the protective, environmental, and logistical benefits of a carton pack and at the same time the convenience of a bottle thanks to its light weight and central closure position.

SodaStream, standing for mindful consumption, has built its reputation on a circular eco-system of sparkling water makers, flavours and refillable CO₂ cylinders, enabling consumers to make sparkling beverages at home while replacing single-use plastic bottles. With the launch of fruit Schorlen-Mix, SodaStream is expanding its product range of flavours. By opting for aseptic carton packs for the first time, SodaStream is underscoring its commitment to more sustainable, resource-efficient consumption.

Designed for recycling, SIG Dome is mainly made from FSC™-certified paperboard and produced using 100 % renewable electricity. With the high share of forest-based renewable material as well as a sophisticated resource-efficient and space-saving design, SIG Dome comes with a number of environmental benefits compared to alternative packaging options like plastic bottles. By choosing SIG Dome, SodaStream signals the entry into a new era demonstrating how a brand can successfully enter a new market segment while further prioritising sustainability.

Dörte Thiel, an expert in corporate communication, fruit processing and analytics from Duisburg (Germany), captivated the audience at the 9th International Speaker Slam in Wiesbaden (Germany) on September 12, 2025. In front of around 150 participants from 22 nations, she presented her expertise on corporate development and compellingly highlighted the numerous advantages of transparent communication as a key to success, especially for small and medium-sized enterprises (SMEs).

Thiel, the winner of the 9th International Speaker Slam amidst thunderous applause, posed the question of who the leaders in the fruit juice industry are. Her answer: mostly specialists who were promoted, independent business owners, or their partners and heirs. She illustrated that many are unaware of the “7 deadly sins of leadership” and often underestimate the immense thrust that innovative corporate governance through transparent communication can provide.

In her speech, Thiel emphasised the positive effects of transparency on employee performance and willingness, personnel costs, and profit growth. When people are involved in decisions and know the shared company goals, they are often more motivated, focused, and healthier. She argued that a company only functions optimally when all its “cogs” mesh together seamlessly. “A company works like clockwork; no matter how small or large a cog is, if they don’t mesh smoothly, the system doesn’t function,” said Thiel.

The expert, who has been active in industry and commerce for over 30 years, including more than 20 years in the fruit juice industry, supported her theses with practical examples from her extensive experience. She supports companies worldwide across the entire supply chain – from the farmer to the processing plant and through to the manufacturing of the final product – and knows the challenges facing SMEs.

Thiel made it clear that transparent communication not only improves the working atmosphere but also boosts innovation and competitiveness. She called on leaders to actively involve their employees in decision-making processes and to establish an open feedback culture. Only in this way, she argued, can the full potential of the workforce be realised.
With her innovative, all-round consulting approach, backed by a success guarantee, Dörte Thiel supports companies in optimising their internal communication and leaving the “deadly sins of leadership” behind. Her victory at the International Speaker Slam impressively confirmed her expertise and her ability to communicate complex topics in an understandable and inspiring manner.

The release of the latest EAT-Lancet report on “healthy, sustainable and just food systems” is well aligned with the repeated calls of Fresfhel Europe to have a drastic shift in policies influencing food systems. An holistic review of agriculture, fiscal, health, environmental and education policies in the European Union is urgently needed. While the level of fruit and vegetables consumption remains way too low compared to health and sustainability recommendations, the current food policy environment continues reinforcing the position of ultra-processed food. This has far-reaching implications such as the downfall of European citizen’s health and an environmental footprint for agriculture and food incompatible with the EU climate ambition.

The release of the EAT-Lancet Report is closely aligned with Freshfel Europe’s persistent calls for a drastic shift in policies governing our food systems. A holistic review of agricultural, fiscal, health, environmental and education policies is urgently needed, positioning fruit and vegetables as key partners to the much-needed solutions to rising societal challenges.

Currently, levels of fruit and vegetable consumption remain far too low compared to health and sustainability recommendations. Meanwhile the prevailing food policy environment continues to reinforce the dominance of ultra-processed foods, contributing to a collapse in public health and leading an high environmental footprint incompatible of food with the EU’s climate ambitions. In contrast, the fresh fruit and vegetables sector has a much better use of natural ressources such as water , a low carbon emissions and also importantly an unique carbon sequestration capacity to secure Europe carbon neutrality.

Europe is at a turning point. Obesity rates are soaring, diet-related noncommunicable diseases (NCDs) dominate mortality statistics, and healthcare systems are buckling under unsustainable costs. Europeans are eating too few fruits and vegetables which are nature’s most effective and affordable “medicine,” with demonstrably strong health benefits next to one of the lowest environmental impacts among all food groups. Freshfel Europe has long warned policymakers of this imbalance, but necessary actions to be taken lagged behind political ambition. To meet both climate and health targets, the European Union must accelerate its transition to a more plant friendly diet with fruit and vegetables at its core. A positive discrimination towards fruit and vegetables is key to reverse the long lasting consequences of previous policies.

Philippe Binard, Freshfel Europe’s General Delegate commented: “ The EAT-Lancet Report on Healthy, Sustainable and Just Food Systems delivers a clear and urgent signal from the scientific community and fully match the year long narrative carried by Freshfel Europe” . As a result of this report, the European Union and nations worldwide must act without delay to realign food policies with health, environmental, and economic sustainable goals. He added: “The EU cannot afford ignoring the power of fruit and vegetables. They are the foundation of healthier citizens, healthier planet, and a competitive rural economy. A holistic review of agricultural, fiscal, health environmental and education policies is urgently needed. The current policy framework has fostered an deep imbalance with production growth destined to the food industry conflicting with the need of supply of healthy agriculture products needed according to health & nutritional guidelines.”

The average consumption of fresh fruit and vegetables in the European Union falls well below minimum health or sustainability recommendations. While combined health and sustainability targets gravitate towards 800 g. of fruit and vegetables per capita per day, actual consumption hovers around 350 g. At the same time, over half of adults are now overweight, and nearly one in six is obese. Poor diets are directly linked to increases in cancer, cardiovascular diseases, diabetes, and other NCDs — which account for over 90
% of deaths in the EU.

The EU Platform for diet, physical activities and health based on industry commitment to remedy to rising obsesity was a blatant failure of a soft law approach at the star of the century. And yet, the most recent EU health strategies, including the Beating Cancer Plan, so far failed to fully acknowledge and voice the preventive and protective role of fruit and vegetables. Simultaneously, EU agricultural subsidies and fiscal policies remain misaligned, favoring ultra-processed food production and promotion over fresh, nutritious produce. Besides, in the EU, a robust nutritional education strategy is missing. Children throughout their school education should enjoy a nutrition curricula highlightingthe benefits of a healthy diet combined with physical activities. Those two pillars were already clearly advocated by the European Commission in 2019 as part of the “Tartu Declaration “, but regretfully felt short of concrete implementation.

Philippe Binard added: Fresh fruits and vegetables are Europe’s most underused resource in confronting today’s crises. Freshfel Europe continually underscores the “triple win” fresh produce can deliver: health gains through lower obesity and fewer NCDs; environmental gains as the food group with one of the lowest footprints; and economic gains by supporting rural economies and reducing hidden healthcare costs associated with poor diets”. Europe has pledged to build a sustainable, resilient, and competitive economy. He added: “This ambition and the effective, thrifty use of public funding remains out of reach unless EU and national policymakers place fruit and vegetables at the center of food, health, and agricultural policies. The support for agriculture production should be better aligned with nutritional and dietary guidelines. This is not the case for the moment”. The cost of inaction and lack of shift is disastrous: for people, for the planet, and for Europe’s prosperity.

On behalf of the entire fresh produce sector, Freshfel Europe continues to call again and again for an urgent, coherent action plan by the European Commision with a policy shift placing fresh fruit and vegetables at the heart of a sustainable food system. Every measure in agriculture, fiscality, health, education, or the environment (such as packaging) should undergo an impact assessment to ensure the alignment of production incentives with health and sustainability goals. This will steer consumers toward affordable, healthy, and appealing food choices, with fruit and vegetables as a truly natural and preventive “medicine” for citizen’s health, without reliance on addictive elements.

The time to act is now. Europe cannot build a sustainable future on an unsustainable diet. Can the European Commission and EU Member States be up to the challenge?

Climate change, harvest failures, record prices. As the chocolate industry falters, a Cologne-based start-up emerges with an unexpected solution: Koa is launching the world’s ﬁrst shots made from the previously ignored cocoa fruit pulp – offering the industry a way out of the current crisis.

The cocoa industry has recently been dominating the headlines. Climate-change-related crop failures in West Africa, the world’s largest cocoa-growing region, have led to record prices for cocoa beans. The result is a signiﬁcant price increase on the chocolate shelf. Besides climate change, the crisis is also attributable to outdated practices within the cocoa industry. For centuries, the industry has only been interested in the cocoa bean, leaving about three-quarters of the cocoa fruit unused. The white pulp surrounding the cocoa beans has simply been ignored, leading to the loss of approximately ﬁve million tons annually.

Born from crisis: utilising the whole fruit

The Cologne start-up Koa Germany GmbH now demonstrates that there is an opportunity in this crisis. Koa has re-envisioned this centuries-old process and, in close collaboration with Ghanaian smallholder cocoa farmers, has created a globally unique processing method that also utilises the fruit pulp. The pulp has a tropical, fresh taste and does not taste anything like chocolate. It is a natural source of vitamins, minerals, and antioxidants. Koa is now launching the world’s ﬁrst Cocoa Fruit Shots based on this ingredient. The shots not only have a unique taste but are also made with 100 % natural ingredients and offer a positive impact on people and the environment. The cocoa fruit forms the basis of three shots: KOA Pure: Cocoafruit, KOA Boost: Ginger,. and KOA Energize: Coldbrew. All three are vegan, contain no added sugar, and one shot supplies the daily requirement of Vitamin C.

Impact beyond taste

Farmers who partner with Koa receive a second income through the utilisation of the cocoa fruit pulp. As a result, these farmers now earn nearly twice as much of an additional premium as with Fairtrade and over six times more than with Rainforest Alliance1. Furthermore, the company has established a 100 % transparent supply chain. All payments to the cocoa farmers are veriﬁed using blockchain technology and are accessible to all consumers. While Koa’s approach is not the sole solution to the cocoa crisis, the additional income for the smallholder farmers in Ghana is making a real difference: According to an external study, “96 % of farmers working with Koa say their lives have improved [due to the additional income], and 1 in 3 even call it life-changing”2.

An innovation that hits a nerve

The Cocoa Fruit Shots was presented to the public for the ﬁrst time at Anuga, the world’s largest food trade fair, which took place from October 4 – 8 in Cologne, Germany. The shots are making waves even prior to the event. An international expert jury selected the Cocoa Fruit Shots as a Top Innovation and a part of the “Anuga Taste Innovation Show”.
The Cocoa Fruit Shots are available for purchase online and in retail stores in Germany immediately.

¹Background Information regarding the Impact: is available here:https://bit.ly/koabackground (07/25)
²Source: 60_decibels Impact Performance Report 02/2025 (see in Background Information)
²Source: Seedtrace Blockchain Platform (https://products.seedtrace.org/koa?locale=de)

Premium fruit and vegetable ingredients supplier SVZ announced its decision to fully integrate tropical fruit ingredient brand Netra Agro into the core SVZ portfolio. For almost 30 years, SVZ has operated Netra Agro as a specialised subsidiary for reliably and sustainably sourced tropical fruit ingredients, including IQF (Individually Quick Frozen) fruit pieces, purees and concentrates. Now, in a strategic move to strengthen its position as a trusted supplier in the market, SVZ will fully absorb Netra Agro’s products and operations, while ensuring complete continuity of service for its global customer base. The integration process is already underway and is expected to be fully concluded in early 2026.

The addition of Netra Agro’s exotic fruit portfolio, and specific expertise in transporting tropical fruit, makes SVZ a single-source provider for any fruit or vegetable ingredient need. The decision not only gives SVZ’s customers direct access to high-quality tropical ingredients like mango, banana and pineapple in various formats, but also allows Netra Agro’s existing customers to benefit from increased procurement, production, and distribution capabilities, in addition to the service they already know and value.

“The move to integrate Netra Agro and its decade-spanning expertise in tropical fruit sourcing reflects SVZ’s mission to become the leading sustainable ingredient partner for food and beverage producers around the globe,” said Johan Cerstiaens, Managing Director at SVZ. “As we support our teams through the transition, we want to assure Netra Agro customers that they will continue to receive the same high levels of service and quality now, and well into the bright new future ahead. We will provide further updates on the integration process and the promising path forward.”

JBT Marel, a global leader in food processing technology solutions, will be at Pack Expo Las Vegas from Sept. 29 to Oct. 1, booth #N8612, showcasing numerous innovations – including a new product launch and a VR immersive room. This marks the first Pack Expo trade show since the historic merger between the two powerhouse companies in early 2025 and emphasises their joint goal of uniting to transform the future of food.

In addition to launching the new CIPure^™ Cleaning System, JBT Marel plans to showcase a variety of industry-leading technologies and solutions, from protein and produce to sealing and sanitation, including:

CIPure^™ Cleaning System: JBT Marel’s newest innovation in sanitation, the CIPure^™ Cleaning System cleans food processing technology inside and out. This CIP system is controlled and monitored digitally to ensure it’s running as efficiently as possible, and effectively preventing growth from common bacteria and microorganisms like Salmonella, Listeria and E. coli. This technology was designed with environmental impact in mind, created with sustainably sourced materials and resource-saving capabilities.
Fresh’n Squeeze Multi Fruit Juicer: Based on JBT Marel’s Whole Fruit Extraction Principle, the Fresh’n Squeeze Multi Fruit Juicer yields up to 50 % more juice per unit of fruit than other juicing technologies. With the ability to handle a variety of citrus, including oranges, lemons and grapefruit, this technology is an ideal choice for juice bars, coffee shops, hotels and other retail businesses. Free fresh juice samples will be available at JBT Marel’s booth #N8612.
Proseal GT1e Tray Sealer: Designed to cut labour costs, this high-speed, high-capacity tray sealing system adapts to any style of heat seal and can produce up to 60 Vacuum/Gas packs per minute. The user-friendly interface features quick tool changeover, a simple design that allows for easy cleaning and sanitation, and the Eseal® energy efficient electric seal system that has shown a 92 % reduction in energy consumption.
Service: JBT Marel offers unmatched customer service for potential and existing customers, including regular AIM audits geared towards uncovering inefficiencies in manufacturing.

In addition to signature food processing equipment on display, JBT Marel’s booth #N8612 will host a cutting-edge immersive room experience where attendees can watch virtual, end-to-end beverage and protein dicing lines in action.

New research shows that drinking 100 % fruit juice can enhance diet quality by providing essential nutrients like potassium, calcium, and vitamin C without added sugars
100 % fruit juice offers an accessible, affordable way to obtain vital nutrients, complementing whole fruit intake without replacing it
The study highlights the need for future dietary guidelines to consider economic access to healthy foods

If you sip a daily glass of 100 % fruit juice, you’re already on your way to having a healthier diet. That’s the conclusion of a new international study which revealed that people who drink fruit juice are more likely to achieve nutrition goals and score better for overall diet healthiness.

Conducted by experts from MS-Nutrition in France and the University of Washington, the research found that 100 % fruit juice provides essential vitamins and minerals without the added sugars or sweeteners found in many other drinks. Analysing data on more than 4000 participants from the National Health and Nutrition Examination Survey between 2017 and 2023, the study found that people who consume 100 % juice regularly tend to have healthier, more nutrient-rich diets.

Their meals contained higher levels of potassium, calcium, and vitamin C, while being lower in added sugars. Despite worries about calorie intakes, most people consume 100 % juice in moderation, well within the recommended limits set for balanced diets.

Writing in the journal, co-author Professor Adam Drewnowski from the University of Washington, said: “The diets of 100 % juice consumers were higher not only in total fruit but also in total vegetables, greens and beans, total fruits, whole fruits, whole grains, dairy, protein, and seafood and plant proteins. Significantly, diets of 100 % juice consumers were lower in added sugar, saturated fat, and sodium. That would suggest that 100 % fruit juice consumption is a marker or an indicator of healthier diets.”

Award-winning dietician Dr Carrie Ruxton, added: “These findings are encouraging and show that fruit juice doesn’t replace fruit in the diet, but complements it. Incorporating a glass of 100 % fruit juice into your daily routine is a simple yet effective way to improve nutrient intakes and support a healthier, more balanced diet. For those in lower-income groups, 100 % fruit juice can be an affordable way to access vital nutrients”.

Premium fruit and vegetable ingredients supplier SVZ announced the appointment of Johan Cerstiaens as its new Managing Director, effective immediately. He succeeds Pieter Spanjers, who is stepping down after five years of dedicated service. In his new role, Johan will oversee operations in the Netherlands, Belgium, Spain and Poland.

Johan brings more than 25 years of business experience in the food and beverage industry, including 12 years at SVZ, where he served as Sales Director first and subsequently Commercial Director. During this time, he established strategic commercial partnerships and strengthened SVZ’s presence in key European and Asian markets. As Managing Director, Johan will continue to lead the commercial team, ensuring continuity in customer and supplier relationships, while driving the company’s long-term growth strategy.

The European Commission just released its proposal for the adjustment of customs duties on import of certain goods originating from the USA, as a result of the USA-EU “agreement” reached end of July 2025. Freshfel Europe is expressing its deep unease over such trade “deal” and its process. Beyond trade impact or benefit, this agreement raises multiple questions and concerns on fundamental international trade principles.

The President of the European Commission brought back from Scotland a one-sided and fully asymmetric agreement, with concessions that threaten reciprocal concept. This appalling outreach was brought to EU business after a negotiation process that breached basic principles of good governance, set aside commitment to transparency requiring meaningful a priori stakeholder consultation and failed to have been subject to a credible impact assessment. The deal also significantly weakens WTO, eroding the principle of Most Favoured Nation (MFN) clause and other multilateral rules while also deteriorating the integrity of future bilateral trade agreements.

On this background, Freshfel Europe expresses its deep concerns and outright opposition to the EU–USA trade deal, currently in its implementation process. Despite representing a limited part of the total bilateral trade between the EU and USA, fresh fruit and vegetables are once again taken as a bargaining chip for achieving other objectives, leaving European fresh produce businesses exposed to disproportionate tariff and unfair balance in regard to non-tariff conditions. This will further deepen the already existing trade deficit.

Philippe Binard, General delegate of Freshfel Europe commented: “Under the proposed deal, imports of US fruit and vegetables into the EU are fully liberalized removing with immediate effect existing tariffs to a full duty exemption. On the contrary EU exporters face a significant rise of tariffs to 15% when accessing the USA market”. This stark asymmetry hands a competitive advantage to US producers interested in exporting to the EU, while severely impacting the competitiveness of EU fresh produce on the USA market. Although additional duties will ultimately be borne by US consumers, it will overtime limit volume of EU fresh produce currently exported. The EU generous discriminatory move with fully fledge duty waiver for US fresh produce imported in the EU might lead other third countries to request similar concessions from the EU in light of the MFN clause.

Moreover, while the EU declared readiness to address US concerns on “non-tariff barriers” and other climate- related and sustainability matters, there is no such clear and unambiguous commitment by the USA to resolve longstanding Sanitary and phytosanitary (SPS) measures that have blocked or limited for decades EU exports of apples, pears, citrus, tomatoes, and many other products. Philippe Binard stated: “Excessive US SPS rules continue to keep EU fruit and vegetables out of the USA market, while US exporters might gain more access to EU market. The deal also generates conditions for an unequal playing field, between EU operators bound to comply with strict sustainability, climate and food safety requirements—such as CSRD, CDDD or PEFCR monitoring and reporting—while allowing US and other non-EU suppliers much greater flexibility or derogation on societal concerns or climate transition obligations. This move totally undermines the trustworthiness of the EU sustainability agenda and the competitiveness of EU business”.

The EU concessions on tariff conditions carry as well non-negligible collateral effects for the EU with major financial consequences. The tariff dismantling for US produce will reduce annually EU own financial revenues by an estimated 12 billion €. Philippe Binard added: “This will add more pressure on EU budget, already facing multiple cuts further harming European businesses and EU citizens. In the recent discussion of the upcoming MFF, we already experienced the far-reaching implications of budget cuts for agriculture and absence of resources to adjust activity to climate change challenges or to promote a shift towards a more sustainable and healthier diet”.

Some months ago, the European Commission was considering agriculture as essential for food security. Last July, the President of the European Commission completely forgot its commitments for EU agriculture competitiveness, its engagement to tackle climate change and the need to wisely manage EU own financial resources. This deal was claimed by its protagonists to offer predictability and stability, both essential for long-term business planning and investment. At a first glance, it is rather generating more uncertainties, being placed at the mercy of its counterpart threatening to seek more concessions from its weakened partner. This is already happening with the Digital Market Act.

Freshfel Europe calls for wisdom of EU policymakers of the Council and of the Parliament to reject this one- sided agreement and urgently seek fully reciprocal, non-discriminatory and fair market access conditions that are equally beneficial for EU operators. Otherwise, EU sustainability commitments, and EU credibility on the global stage are seriously at stake.

Sponsored Post – The juice industry places high demands on hygiene and product safety. Ziemann Holvrieka develops tanks and systems that enable aseptic storage and efficient transportation of fruit juices by ship.

Ziemann Holvrieka builds on more than 170 years of experience in tanks and process technology for the liquid food industry. The company’s product portfolio includes juice tanks for direct and concentrate production, automation systems, CIP systems and cooling. The turnkey projects encompass management, planning, design, construction, manufacture, delivery, installation and commissioning. To adapt the solutions to the respective product and process, the company engineers create 2D & 3D drawings and AutoCAD P&ID plans. The components are manufactured in the factory or on site and provided with protective coatings. This combination of tank design and process technology forms the basis for the storage, processing and transportation of juice.

Tanks, storage and automation

Cylindrical storage tanks combine hygienic design with easy cleaning. They meet international hygiene standards such as EHEDG (European Hygienic Equipment Design Group) and 3-A Sanitary, thus ensuring product quality. Where longer storage periods are required, Ziemann Holvrieka relies on aseptic systems, where pasteurised juice is stored in a nitrogen atmosphere, eliminating microbiological risks. A slight overpressure ensures that no foreign substances can penetrate the system, enabling the raw juice to remain stable for months until it is further processed.

Automated storage terminals with CIP and SIP systems ensure safe processes and help staff comply with aseptic standards.

Modular systems for transportation

For overseas transportation, the company offers modular systems that can be integrated into new or existing freighters. These systems include stainless steel tanks, pumps, valves, cooling, piping and control technology. The modules can also be used in port facilities as buffer or transshipment storage.

Here are two examples of juice transport ships: The MV Juice Express sails between Costa Rica and Florida. It has twelve aseptic tanks, each holding between 182,000 and 356,000 litres. These tanks replace more than 2,000 truck journeys per year, significantly reducing atmospheric emissions. The MV Citrus Vita Brasil transports 27,000 cubic metres of juice in 15 tanks, eight of which are designed for direct juice, while the other seven can also hold concentrate. A dual pipe system, nitrogen atmosphere, automatic cooling and emergency power supply ensure quality, even on long journeys.

More information about Ziemann Holvrieka’s juice solutions will be available at booth C2-202 at the Munich drinktec trade fair (September 15-19).

Arla Foods Ingredients demonstrated how South American brands can use its Lacprodan^® and Nutrilac^® ProteinBoost whey proteins to create protein-enriched, ready-to-drink juice-style beverages.

The South American functional beverages market is expected to achieve a CAGR of 8.75 % between 2025 and 2030. Health trends are driving consumer demand for drinks with additional wellness benefits as well as great taste.1 This is reflected in the growing popularity of functional beverages with protein and energy claims.¹

A new Arla Foods Ingredients survey of 4,000 consumers in Argentina, Brazil, Chile, and Colombia found that great taste, naturalness, and high protein content were their primary considerations when purchasing food.2 When asked which products they would like to contain more protein, 31 % overall – and 40 % in Brazil – cited juices.

At the Softdrinks Tech event in São Paulo, Brazil, Arla Foods Ingredients highlighted how manufacturers can meet these needs using its Lacprodan^® and Nutrilac^® ProteinBoost solutions. These whey proteins enable the creation of refreshing, protein-enriched juice-style drinks with satiety benefits and great taste. Rich in all the essential amino acids, they deliver up to 6 % (15 g per 250 ml) protein, and allow on-pack protein health and nutrition claims.

Lacprodan^® clear whey protein isolates allow beverage, performance, and health brands to develop a clear, refreshing juice-style protein drink without the milky flavour of traditional ready-to-drink beverages. Fat-free and with only four ingredients, Lacprodan^® supports clean labels and zero-fat claims. It can be produced using UHT treatment, without homogenisation.

Nutrilac^® ProteinBoost whey protein offers pleasant viscosity and creamy mouthfeel, enabling dairies to innovate with refreshing products such as protein smoothies. It also supports low or zero-fat claims, increasing its appeal to health-conscious consumers. Made with patented microparticulation technology, Nutrilac^® ProteinBoost enables smooth protein addition with no technical challenges, requiring only heat treatment pasteurisation with homogenisation.

Easy to integrate into existing production lines, Arla Foods Ingredients’ whey protein solutions are ideal for a variety of applications and markets, such as:

A nutritious, on-the-go boost for children
A refreshing post-workout recovery drink
A fortified breakfast juice for health-conscious consumers
A nourishing drink for older consumers or patients with additional protein needs

Facundo Martin Cozzi, Application Project Manager, South America at Arla Foods Ingredients, said: “South American consumers are increasingly seeking juice-style drink alternatives that combine natural ingredients, excellent taste, and refreshment with protein benefits such as satiety. Lacprodan^® enables brands to combine the familiar taste of juice and the advantages of high-quality, clear whey protein isolates. For dairies, Nutrilac^® ProteinBoost allows for innovation with refreshing juice-style drinks boasting superb mouthfeel and creaminess. Our solutions are also easy to use, providing an accessible way for manufacturers to develop their product lines, increase sales, and capture market share in a fast-growing segment.”

¹Mordor Intelligence, ‘South America Functional Beverage Market & Share Analysis – Growth Trends & Forecasts (2025-2030), 2025
²‘Consumers in South America – Thoughts on Food and Whey Protein’ (Online quantitative survey by Arla Foods Ingredients, distributed by Lindberg International), 2025

Twinings, the iconic British tea brand, announced the launch of Twinings Refreshers – its first ever, deliciously refreshing herbal tea instant beverage, specially crafted to dissolve in cold water and deliver bold flavour in seconds. Created to meet rising demand for cold, functional drinks, Twinings Refreshers brings a fresh take on herbal tea, particularly for Gen Z and Millennial consumers who are reaching for more convenient, feel-good options.

Launching in Strawberry Raspberry and Peach Mango flavours, Twinings Refreshers is a café-inspired iced refresher that offers a delicious, flavourful pick-me-up – perfect for any time of day, especially during the afternoons when you’re craving an uplifting treat. Whether you’re powering through the workday or unwinding at home, just pour a packet into cold water, stir, and sip for instant refreshment.

“For more than 300 years, Twinings’ Master Blenders and expert Herbalists have brought the most exciting blends to tea lovers all over the world,” said Stephanie Berez, VP of Marketing, North America. “With Twinings Refreshers, we’re bringing that same quality and craft to a new kind of herbal tea experience, one that satisfies cravings with the premium ingredients customers expect from Twinings.”

Formulated with Honeybush herbal tea extract and real fruit pieces, each packet delivers a tasting experience that engages the senses. Twinings uses a proprietary drying method that maintains the taste, texture, and aroma of real fruit – with visible fruit bits in every cup that add a pop of flavour and are perfectly sized to sip through a straw.

Twinings Refreshers will launch in the U.S. starting in August 2025, with an MSRP of $6.29 per box. The new line will be available at Target, Kroger, Albertsons Safeway, ShopRite, Walgreens, CVS, and more, as well as online at Amazon and TwiningsUSA.com.

What makes Twinings Refreshers refreshing

Instant Convenience: Simply pour into 12 oz of cold water, stir, and enjoy over ice
Real Fruit Bits: Featuring dried strawberry or peach pieces sized for sipping enjoyment
Caffeine-Free: Perfect for any moment, any occasion and any member of the family
Quality Herbal Ingredients: Offers the same amount of honeybush as a traditional herbal tea bag, made with real ingredients and no artificial sweeteners

SIG has launched the first 1-liter aseptic carton packs made of SIG Terra Alu-free + Full barrier packaging material, which are now available on shelves. It is the world’s first full barrier packaging material for aseptic cartons without an aluminum layer, further reducing the already low carbon footprint of standard SIG carton packs.

Following the success of this packaging material innovation in the field of single-serve aseptic cartons, SIG is now expanding the alu-free option into the juice category and a multi-serve format for the first time. In a first step, ALDI will offer grape juice under its own brand Rio d’oro in this innovative packaging solution in parts of Germany, thereby reducing the carbon footprint of conventional multi-serve cartons by 29 %¹. The products are produced and filled at the Italian beverage and food producer Quargentan, utilizing its existing SIG Midi 12 Aseptic filling machine with full performance.

1Result based on an independent ISO-compliant life-cycle assessment: https://api.sig.biz/media/kripylrs/lca_sig-terra-alu-free-plus-full-barrier-and-sig-terra-alu-free-plus-full-barrier-plus-forest-based-polymers-for-sig-midibloc-and-sig-midifit-germany.pdf

A groundbreaking new clinical trial reveals that people with type 2 diabetes can enjoy a glass of 100 % orange juice at breakfast without adversely affecting blood sugar levels.

The study, published in the international journal Nutrition and Diabetes, compares the effects of consuming whole oranges and fruit juice on blood sugar levels and insulin response, with surprising results.

Type 2 diabetes is a growing global health issue, affecting nearly 4.6 million people in the UK alone, with an estimated 1.3 million more potentially undiagnosed, according to Diabetes UK. Lifestyle factors, especially diet, play a critical role in managing and preventing this condition.

Conducted by scientists at the University of Hasselt in Belgium, the study involved normal-to-overweight adults with well-controlled type 2 diabetes. Participants consumed a standard high-carbohydrate breakfast on three separate occasions, each time paired with either whole orange pieces, a 250 ml glass of 100 % orange juice, or an orange-flavoured drink with added sugars.

Blood glucose and insulin levels were measured over four hours following each meal.

Lead researcher Dr. Kenneth Verboven explained: “We believed that the lowest blood glucose levels would be seen when someone ate fruit with breakfast while orange juice and a sugary drink would cause higher glucose levels. In fact, there were no differences. We think this was because most of the rise in blood glucose and insulin came from the bread eaten at our standard carbohydrate rich breakfast. The small amounts of sugars from the fruit or drinks were inconsequential.

“This doesn’t mean we recommend that people with diabetes should have drinks with added sugars at breakfast as these typically have no nutritional benefit. However, 100% orange juice is different as the sugars come directly from the fruit and it contains similar vitamins, minerals and bioactives to whole oranges. While fruit remains the healthiest addition to breakfast as it contains some fibre, a small daily glass of 100% fruit juice is a convenient alternative when fruit isn’t an option”.

A recent study from Ipsos commissioned by Swedish food tech company Picadeli found 86 % of Britain’s Gen Z adults fail to meet WHO guidelines for fruit and vegetable intake — incorporating a daily glass of 100 % fruit juice can help bridge this gap.

Pure orange juice and other 100 % fruit juices are classified as minimally processed, containing no added sugars, flavourings, or preservatives under both EU and UK law. Just one glass of orange juice provides over 80 % of the daily recommended intake of vitamin C, an essential nutrient that supports immunity and skin health.

Dr. Carrie Ruxton, award-winning nutritionist, commented: “With fruit intake alarmingly low across Europe, adding a small daily glass of fruit juice into your diet can be an easy way to make sure you consume important nutrients and vitamins. This study shows that you don’t need to avoid fruit juice if you have well-controlled diabetes and can instead benefit from the vitamins and minerals. Choosing a high fibre breakfast, such as oats or bran flakes, is a good way to help limit those blood sugar spikes”.

Collective Project, a Canadian cannabis beverage brand known for its bold flavour pairings, real fruit juices, and creative can design collaborations with emerging artists, has officially launched in the U.S. with direct-to-consumer shipping in 25 states.¹

This major milestone follows Collective Project’s acquisition earlier this year by Organigram Global, Canada’s #1 cannabis company by market share. After a soft launch of its sparkling juice lineup in select states in Fall 2024, Collective Project built early excitement for its flavourful, fruit-forward beverages. The brand now expands to consumers across the country with full-scale e-commerce and the debut of its new sparkling lemonades – all crafted with real fruit juice, high-quality ingredients, and hemp-derived THC.

At Collective Project, every can is a canvas. Every beverage is a collaboration between the brand’s flavour creators and visual artists from around the world, transforming every product into a functional piece of art. Through this global creative platform, Collective Project brings together expressive design, great taste, and a modern way to enjoy cannabis.

“Collective Project is rooted in flavour and creativity,” said Megan McCrae, SVP, Corporate Strategy & International Growth, Organigram Global. “We’re proud to partner with artists from around the world to create cans that reflect the vibrant community behind our brand. And as the hemp-derived Delta-9 space grows, we see a real opportunity to offer consumers a modern, social alternative to alcohol – one that brings together great taste, thoughtful ingredients, and artistic expression.”

Sparkling juices

The sparkling juice lineup offers rich, effervescent flavours made with true-to-fruit blends for an unmatched full-body experience. Currently available in 4-packs (12oz cans):

Blood Orange, Yuzu & Vanilla (available in 5mg and 10mg THC)
Mango, Pineapple & Coconut (available in 5mg and 10mg THC)
Raspberry Vanilla (available in 10mg THC)

New: Sparkling lemonades

The sparkling lemonades offer a zesty, low-calorie, and low-sugar option that adds a bubbly twist to every celebration. Available in 4-packs (12oz cans):

Classic Lemonade (available in 5mg THC)
Raspberry Lemonade (available in 5mg THC)
Cherry Limeade (available in 5mg THC)

All beverages are made with high quality hemp-derived THC and are tested by independent third parties for consistency, quality, and compliance. With a variety of THC levels, there’s a dose for every kind of cannabis experience and lifestyle. Collective Project products are available for purchase by consumers 21+.

¹Collective Project is now shipping to Arkansas, Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Maine, Minnesota, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Wisconsin, and Wyoming.

ASIA FRUIT LOGISTICA boosts global trade with new features and stronger international participation

ASIA FRUIT LOGISTICA 2025 is gearing up for a dynamic edition at AsiaWorld-Expo in Hong Kong on 3–5 September, and the global fresh produce business is responding in force. With exhibitors from 41 countries and regions, 25 national pavilions, and numerous new initiatives, the event promises its most international and engaging edition yet.

New forums, First Timer Pavilion, and Retailer’s Club

This year’s event introduces two brand-new forums: the Frozen Fruit and Vegetables Forum on Day 1 and the Nuts and Dried Fruit Forum on Day 2. Both take place on the Asiafruit Showcase stage and are followed by dedicated networking sessions, giving visitors direct access to expert insights, key buyers and suppliers, and new business opportunities in these fast-growing categories.

Also new is the First Timer Pavilion. Created for companies debuting at ASIA FRUIT LOGISTICA, it offers a high-visibility platform to introduce their businesses. The First Timer Pavilion is already nearing capacity, with exhibitors from Lithuania, Mexico, Morocco, the US, and India among the first to join.

The Retailer’s Club returns in 2025 after its successful debut, welcoming around 200 top retail buyers from across Asia and the world. Retailers enjoy exclusive services including a dedicated Lounge, Speed Dating, meeting spaces and curated Matchmaking.

Strategic insights from business leaders

ASIA FRUIT LOGISTICA visitors enjoy full access to ASIAFRUIT KNOWLEDGE CENTRE, the new content hub on the trade show floor. Powered by Asiafruit Magazine, ASIAFRUIT KNOWLEDGE CENTRE features three content streams – Asiafruit Congress, Asiafruit Business Forum and Asiafruit Showcase – bringing visitors an unrivalled combination of strategic insights, practical advice, and innovative solutions.

Bigger global footprint

The international scale of ASIA FRUIT LOGISTICA continues to grow, with exhibitors from 41 countries and regions already confirmed, including 25 national pavilions. Portugal, Azerbaijan, and Morocco are returning to the show after several years, while Lithuania and Kenya make their debut appearance. Chile, Peru, Australia, New Zealand, Vietnam, Taiwan, Japan, and Tanzania are all increasing their footprint with larger stands and more participants.

China will once again be the largest-single exhibiting country, underlining its critical role in Asia’s fresh produce trade. Leading Chinese distributor Goodfarmer – which has participated in every single edition of ASIA FRUIT LOGISTICA since its launch in 2007 – highlighted the show’s global impact.

“The event has become a key platform for us to engage with the global fruit industry, enhance our international profile, and build strong partnerships worldwide,” said Eric Zheng, banana product director of Goodfarmer.

Leading Turkish exporter Aksun is another longtime exhibitor at ASIA FRUIT LOGISTICA, and managing partner Akin Soyleyen said the show continues to be “a cornerstone event” for business development in the region.

“Each year, ASIA FRUIT LOGISTICA provides us with invaluable opportunities to strengthen our existing business connections and establish new partnerships across Asia and beyond,” said Soyleyen. “We truly value the professionalism and international reach of the event, and we look forward to an even more impactful edition in 2025.”

ASIA FRUIT LOGISTICA also enables top global brands to deepen their penetration in the fast-developing Asia markets and showcase exciting new products.

“The show is an exceptional platform for Driscoll’s Asia to connect with industry leaders and explore new opportunities in the Asian market,” said Andy Suh, senior director – Rest of Asia for leading global berry marketer, Driscoll’s.

OptiCept Technologies has signed an agreement with one of Vietnam’s largest food companies to validate the CEPT^® technology for juice extraction. The project includes a fee-based testing period during which the CEPT^® application will be integrated into the customer’s production lines for pineapple and passion fruit juice.

This initiative marks an important step in OptiCept’s strategic expansion in Southeast Asia and strengthens the company’s position in the global juice segment. During the third quarter of 2025, an OPTICEPT^® LJ7 unit is planned to be installed at the customer’s facility in Vietnam. The goal is to demonstrate the technology’s ability to increase extraction yield and improve product quality.

“We see great opportunities in the region, and this collaboration confirms our ambition to grow in the Southeast Asian market. We already have very strong results for pineapple and see significant potential in passion fruit as well, which is a more technically challenging raw material. Taking these results from lab scale to industrial scale is an important step forward,” says Thomas Lundqvist, CEO of OptiCept Technologies.

Fruit beverages market size, share, and forecast 2025 to 2035

The global fruit beverages market is projected to grow from USD 50 billion in 2025 to USD 74 billion by 2035, registering a steady CAGR of 4.0 %. The juice blends segment dominates in 2025 with a 38 % share, supported by rising demand for functional and fortified fruit drinks.

Fruit beverages market forecast and outlook 2025 to 2035

The fruit beverages market is projected to grow from USD 50 billion in 2025 to USD 74 billion by 2035, expanding at a CAGR of 4.0 % during the forecast period. The United States is expected to be the most lucrative market for fruit beverages, owing to its mature yet evolving demand for low-calorie, vitamin-enriched juices and blends.

Meanwhile, India is anticipated to register the fastest growth from 2025 to 2035, driven by rising disposable income, a shift toward healthier beverage choices, and expanding organised retail penetration across Tier 2 and Tier 3 cities.

The fruit beverages market is undergoing a steady transformation, with consumers increasingly shifting away from carbonated soft drinks toward natural, health-forward alternatives. Juice blends fortified with antioxidants, probiotics, and functional ingredients like turmeric or collagen are gaining popularity.

While premiumisation and wellness-driven innovations continue to fuel growth in urban segments, rural and price-sensitive markets remain dominated by traditional, pulp-rich mango and mixed fruit variants.

However, growth is restrained by seasonal raw material availability, regulatory scrutiny around sugar content, and high packaging and cold chain costs. To address these challenges, manufacturers are investing in aseptic filling technology, cold-pressed processing, and no-added-sugar formulations that appeal to health-conscious consumers and align with clean label trends.

Looking ahead from 2025 to 2035, the fruit beverages marketis expected to evolve toward greater functional differentiation and sustainability. Demand for organic-certified, traceable, and plant-based beverages will accelerate, especially in Europe and East Asia …

Please read more under www.futuremarketinsights.com

New Study by the American Journal of Medicine finds that drinking fruit-type drinks is associated with a 15 % higher risk of type 2 diabetes
Findings also highlight no association between drinking 100 % fruit juice and the risk of type 2 diabetes
Eating whole fruit – containing dietary fibre and other beneficial compounds –has a protective effect against type 2 diabetes
Dr Carrie Ruxton urges families to consume 100 % fruit juices and whole fruits at breakfast
Families urged to rethink their breakfast choices as new research highlights the importance of 100 % fruit juice and whole fruit and warns against added sugar drinks.

A new meta-analysis of 14 cohort studies – published by the American Journal of Medicine – has revealed a significant link between the consumption of fruit drinks is associated with a 15 % higher risk of type 2 diabetes. This includes juice beverages with added sugars, sweeteners, or water.

In contrast, there is no statistically significant association between drinking 100 % fruit juice and the risk of type 2 diabetes – whilst eating whole fruit, which contains dietary fibre and other beneficial compounds, has a protective effect against type 2 diabetes.

The researchers suggest that the increased risk linked to fruit-type drinks may be due to:

Lack of fibre: Fruit drinks lack the dietary fibre found in whole fruit and pulp, which helps regulate blood sugar levels. All 100 % juices contain pectin, a type of soluble fibre, while some types have the pulp added back.
Added sugars: The presence of added sugars in fruit drinks contributes to higher calorie intakes and can lead to blood sugar spikes.

Type 2 diabetes is a growing global health issue, with lifestyle factors such as diet playing a critical role in prevention – with latest data from Diabetes UK showing almost 4.6 million people in the UK currently live with diabetes, and almost 1.3 million people could be living with type 2 diabetes who are not yet diagnosed.

Dr Carrie Ruxton, award-winning nutritionist at the Fruit Juice Science Centre, explains: “This study highlights the importance of choosing 100 % fruit juice over sweetened or diluted alternatives. While whole fruit remains the gold standard for health benefits, 100 % fruit juice can be a convenient and nutritious option for families, providing essential vitamins and minerals without the added sugars found in fruit drinks, such as Sunny D and Capri-Sun.

“These new findings highlight the importance of making informed dietary choices, particularly for families with children. I urge parents to consider:

Choosing 100 % fruit juice: When selecting fruit juice, it is important to look for labels that specify “fruit juice,” which means the product contains only the natural juice extracted from fruit, with no added sugars, sweeteners, or water. Unlike fruit drinks, 100% fruit juice retains the vitamins, minerals, and antioxidants naturally found in fruit, such as vitamin C and potassium, which support immune function and heart health – great for breakfast time to kickstart the day.
Prioritising whole fruit: Whole fruit should always be the first choice when it comes to consumption. Whole fruits, such as apples, oranges, and berries, are rich in dietary fibre, which helps regulate blood sugar levels, supports digestive health, and promotes a feeling of fullness. In addition to fibre, whole fruits contain a wide range of beneficial compounds, including phytochemicals and antioxidants.
Limiting fruit drinks: These often contain added sugars, sweeteners, or extra water and should be consumed sparingly as they can contribute to higher calorie intakes and blood sugar spikes.

“Under both EU and UK law, any product labelled as ‘fruit juice’ is 100 % pure fruit juice. That means it cannot contain added sugars, sweeteners, preservatives, colours or flavourings – only the naturally occurring sugars found in whole fruit.”

Rising demand for natural ingredients in the food industry

The global fruit puree market is witnessing a significant transformation, driven by a strong consumer preference for healthier, more natural food products. As processed foods come under scrutiny for their additives and artificial ingredients, fruit purees have emerged as a clean-label alternative that supports both flavor enhancement and nutritional value. From baby foods and beverages to dairy, bakery, and confectionery applications, the usage of fruit purees is growing across a wide spectrum of industries.

The global fruit puree market is projected to reach a valuation of US$ 26.5 billion by 2025, and is expected to grow at a CAGR of 6.7 % from 2025 to 2032, ultimately attaining a market value of approximately US$ 40.9 billion by 2032.

This trend reflects a broader movement toward holistic wellness and plant-based nutrition, fueling global demand and creating new opportunities for market players.

Health-conscious consumers powering the growth trajectory

Consumer awareness regarding diet and health is at an all-time high. Increasingly, individuals are scrutinising product labels and opting for items that align with their dietary and lifestyle goals. Fruit purees, often free from added sugars, artificial preservatives, and synthetic colours, are gaining popularity as a wholesome ingredient. This shift is particularly evident in regions like North America and Europe, where clean-label product penetration is growing rapidly. In developing markets such as Asia-Pacific and Latin America, rising disposable incomes and urbanization are enabling consumers to experiment with healthier food choices, including fruit-based snacks and beverages.

Innovation in product development and packaging

To maintain a competitive edge, manufacturers are investing heavily in product innovation. Novel flavours, exotic fruit combinations, and organic variants are being introduced to attract a wider consumer base. Mango, banana, apple, and berries remain among the most popular choices, while demand for tropical fruits like guava, papaya, and passion fruit is steadily increasing. Alongside product diversification, innovation in packaging has become critical to ensure freshness, shelf stability, and convenience. Flexible pouches, single-serve packs, and resealable containers are becoming mainstream, supporting both consumer convenience and sustainability goals

Role of fruit puree in functional foods and beverages

As the line between food and medicine blurs, fruit purees are being leveraged as a functional ingredient in health-focused products. Their natural concentration of vitamins, minerals, and antioxidants makes them suitable for functional beverages, nutritional bars, and sports recovery products. In the baby food segment, the use of fruit puree ensures nutritional adequacy while offering gentle flavours that appeal to infants and toddlers. Moreover, foodservice providers and quick-service restaurants (QSRs) are integrating fruit purees into smoothies, desserts, and sauces, boosting their versatility and expanding the market potential.

Regional insights: emerging markets gaining momentum

While mature markets continue to show steady demand, emerging economies are experiencing accelerated growth. In Asia-Pacific, the rising middle class and expanding retail infrastructure have significantly improved the availability and accessibility of processed fruit products. Countries like India, China, and Thailand are seeing increased consumption of packaged fruit-based items, driven by changing lifestyles and growing health awareness. Similarly, in Latin America and the Middle East, consumers are warming up to convenience products that align with traditional flavours, creating a strong demand for locally relevant fruit puree variants.

Sustainability and traceability in supply chains

Sustainability is fast becoming a cornerstone of the fruit puree market. From ethical sourcing of raw materials to environmentally friendly packaging, companies are making concerted efforts to reduce their ecological footprint. Initiatives such as sourcing from certified organic farms, reducing food waste through better processing methods, and using recyclable packaging materials are gaining traction. Moreover, traceability has emerged as a key differentiator, especially among discerning consumers who demand transparency regarding the origin and quality of ingredients.

Technological advancements enhancing production capabilities

Recent advancements in food processing technologies are playing a critical role in the evolution of the fruit puree industry. High-pressure processing (HPP), aseptic packaging, and cold chain logistics are enabling manufacturers to retain the natural colour, texture, and nutritional value of purees while extending their shelf life. These innovations not only improve product quality but also help reduce operational costs and food wastage. Additionally, smart factory initiatives and the adoption of IoT-enabled systems are improving process efficiency and scalability for large-scale production.

Challenges in the market landscape

Despite promising growth, the fruit puree market is not without challenges. Seasonal availability of fruits, vulnerability to climatic conditions, and price volatility are ongoing concerns that affect supply chains. Moreover, maintaining consistent quality across batches can be difficult due to the natural variability in fruit content. Regulatory compliance, especially concerning organic and non-GMO certifications, also imposes cost and resource burdens on manufacturers. However, industrystakeholders are actively addressing these issues through strategic collaborations with farmers, contract farming, and investment in quality assurance technologies.

Strategic partnerships and market consolidation

To strengthen market positioning, key players are engaging in mergers, acquisitions, and partnerships. These strategic moves are enabling companies to diversify product portfolios, access new markets, and benefit from technological synergies. The involvement of multinational food corporations and private equity firms in the fruit puree space signifies growing investor confidence. According to Persistence Market Research, the industry is poised for sustainable expansion through 2025, with strategicinvestments in innovation, infrastructure, and brand building likely to determine long-term success.

Future outlook and opportunities

Looking ahead to 2025 and beyond, the fruit puree market is expected to continue its upward trajectory, underpinned by global health trends, product innovation, and expanding distribution networks. Opportunities abound in niche areas such as organic baby food, fortified beverages, and plant-based dairy alternatives. Digital marketing and e-commerce platforms are playing a pivotal role in educating consumers and driving direct-to-consumer (DTC) sales. Additionally, increased focus on localised production and diversification into untapped regional markets will shape the future landscape of the industry.

Conclusion

The fruit puree market is riding a wave of transformation driven by consumer demand for natural, nutritious, and versatile food ingredients. As health and sustainability become central to consumption choices, fruit puree is emerging as a critical component in the evolution of modern food systems. With proactive innovation, robust supply chains, and consumer-centric strategies, industry players are well-positioned to unlock new avenues of growth and value creation in 2025 and beyond.

Raw Generation, a leading cold-pressed juice and nutrition brand in the US, announced Little Sippers, a new line of nutritionist-designed cold-pressed juices made just for kids. Each weekly set includes juices with 40 raw fruits and vegetables, offering a delicious and nutritious variety. It allows parents an easy and fun way to incorporate essential nutrients into their kids’ diets, with no added sugars or artificial ingredients.

In the US, approximately two-thirds of children’s energy intake comes from ultra-processed foods, according to a recent study by JAMA. With this in mind, Little Sippers was created to combat the alarming rise in childhood obesity and nutritional deficiencies. Each 4-oz bottle contains naturally occurring vitamins and minerals while delivering hydration, antioxidants, and electrolytes without the ultra-processed ingredients in traditional juice boxes. The weekly packs contain seven flavours – Red, Orange, Yellow, Green, Blue, Purple, and Pink – allowing children to enjoy a rainbow of fruits and vegetables and give parents peace of mind knowing their child is getting real, whole foods and unprocessed nutrition.

Unlike shelf-stable juices that are heavily processed and stripped of real nutritional value, Little Sippers are 100 % raw and cold-pressed to preserve every possible nutrient. Every bottle is free of the questionable “natural flavours” and gluten-, soy-, and dairy-free. Like Raw Generation juices, Little Sippers ship frozen for optimal freshness and convenience, and arrive within 1-3 business days. They are available in supply options of 4-week (28 bottles for USD 99.99) and 8-week (56 bottles for USD 159.99). Little Sippers are meant to be enjoyed daily, offering children a fun way to supplement their diet and get a wide variety of fruits and vegetables – 40 to be exact!

Raw Generation, a leading cold-pressed juice and nutrition brand in the U.S., announced Little Sippers, a new line of nutritionist-designed cold-pressed juices made just for kids. Each weekly set includes juices with 40 raw fruits and vegetables, offering a delicious and nutritious variety. It allows parents an easy and fun way to incorporate essential nutrients into their kids’ diets, with no added sugars or artificial ingredients.

In the U.S., approximately two-thirds of children’s energy intake comes from ultra-processed foods, according to a recent study by JAMA. With this in mind, Little Sippers was created to combat the alarming rise in childhood obesity and nutritional deficiencies. Each 4-oz bottle contains naturally occurring vitamins and minerals while delivering hydration, antioxidants, and electrolytes without the ultra-processed ingredients in traditional juice boxes. The weekly packs contain seven flavours – Red, Orange, Yellow, Green, Blue, Purple, and Pink – allowing children to enjoy a rainbow of fruits and vegetables and give parents peace of mind knowing their child is getting real, whole foods and unprocessed nutrition.

For more information about Little Sippers, please visit www.LittleSippers4Kids.com.

Simply Spiked^® is turning up the heat for 21+ fans with the launch of its new Simply Spiked^® Tropical Variety Pack – a lively new addition to the brand’s popular lineup of ready to drink offerings with 5 % real fruit juice that is squeezed then concentrated.

Inspired by the tropical flavours that fans love, this new pack delivers a juicy escape with 5 % real fruit juice that is squeezed then concentrated, 5 % ABV, and just the right touch of carbonation. The Simply Spiked Tropical Variety Pack introduces two brand-new pineapple-forward flavours:

Signature Pineapple: The bright, juicy pineapple taste is a fresh wave of new flavour sending your taste buds on a one-way trip to the tropics.
Mango Pineapple: Dive into ripe, juicy mango flavor with a splash of pineapple. This exotic blend of refreshingly tasty and sweetly satisfying flavours will have you on island time in no time.

As a bonus, Simply Spiked is giving its beloved Lemonade Variety Pack a flavour remix with the addition of Raspberry Lemonade, making its official debut in the lineup in time for summer, offering fans even more choices for summer refreshments.

Simply Spiked Tropical is available in the US in 12-packs of 12-oz cans starting this spring and Simply Spiked Raspberry Lemonade can be found in the Simply Spiked Lemonade Variety Pack.

The Technical Secretariat (TS) of the FreshProducePEFCR, which has developed the technical rules for calculating the environmental footprint of fruits and vegetables as part of Freshfel´s Environmental Footprint Initiative, welcomed more than 50 fruit and vegetable sector representatives to its event “Presentation of the FreshProducePEFCR & Next Steps”.

The event focused on the finalisation of the FreshProducePEFCR and the progress towards addressing the growing need for a standardised environmental footprint methodology for the European fresh produce sector. In light of the EU environmental footprint accountability requirements and the increasing transparency demands from the supply chain and consumers, the Technical Secretariat (TS) of the FreshProducePEFCR has worked in the past years on a harmonised solution for the sector that is aligned with the Product Environmental Footprint (PEF) methodology as recommended by the EU, to enhance the sector’s sustainability and maintain its competitiveness.

Freshfel Europe Vice-President Frédéric Rosseneu started the event by highlighting the need to develop PEFCR tools for the fruit and vegetable business. “Developing a harmonised methodology and category rules is essential for the sector and its ability to communicate the sustainability assets of fresh produce.” He added: “We need to speak the same language if we want to talk to consumers and address their transparency demands effectively.” Jeroen Weststrate (Project leader and Researcher at Wageningen University & Research) presented the process of developing the calculation rules, as well as the finalisation of the FreshProducePEFCR and its implementation in the sector. He explained: “The PEFCR project is a prime example of how sectoral collaboration can drive meaningful impact. Not only has a new industry standard been set, but it has also laid the foundation for lasting environmental and sectoral change, providing trustworthy sustainability metrics that drive targeted sustainability performance improvements, while ensuring comparable results.” Fresh Produce Centre’s General Manager Richard Schouten focused on the concrete advantages that the use of the FreshProducePEFCR will bring to the sector: “By developing the FreshProducePEFCR, the sector takes a proactive step to be more transparent to help create one common standard on environmental sustainability.”

Freshfel Europe General Delegate Philippe Binard concluded the event by encouraging the fruit and vegetable sector to embrace the advantages of the tools that effectively harmonise the environmental accountability of the sector: “After years of progress, we look forward to the next big step for the FreshProducePEFCR – its adoption and implementation by the wide variety of actors in the fresh produce business. As the process of bringing the chain together to develop the methodology comes to an end, it’s now up to the sector to take to the fullest this opportunity to calculate, communicate, and further enhance the environmental benefits of fresh fruit and vegetables.”

Maison Perrier introduced Maison Perrier Chic, the brand’s first-ever line of premium flavoured sparkling beverages that reimagines classic cocktails into non-alcoholic delights. Blending fan-favourite flavours with Maison Perrier signature grand bubbles, Chic offers a refreshing twist on French sophistication – no spirits needed.

Crafted in collaboration with a distinguished French bartender from one of the World’s 50 Best Bars, Chic mixes real fruit juice and natural flavours with the iconic grand bubbles of Maison Perrier, adding a splash of French flair to your sip. Whether unwinding after a long day, hosting a chic soiree, or savouring a stylish nightcap, Chic delivers an elevated cocktail-inspired experience in every can.

For only 30 calories or less per can, Maison Perrier Chic serves up four flirty flavours inspired by classic libations:

Daiqui’red Flavoured Sparkling Beverage, a twist on the beloved frozen classic, the Daiquiri, with vibrant tart fruit and sparkling bubbles.
Peach Spritzer Flavoured Sparkling Beverage, a juicy peach delight with a crisp finish puts an effortlessly chic spin on a Bellini.
Piña Fizz Flavoured Sparkling Beverage, reminiscent of the fan favourite Piña Colada, a coconut and pineapple fusion of flavours that transports tastebuds to paradise.
Citrus Fizz Flavoured Sparkling Beverage, a reimagined take on French 75. Bright, zesty lemon flavour and a crisp bubbly finish.

Maison Perrier Chic Citrus Fizz Flavoured Sparkling Beverage will be exclusively available at Whole Foods, while the other irresistible flavours will soon grace retailers in the U.S., including Amazon, beginning this April. With an MSRP of USD 5.99 for a 4-can pack, it’s the perfect opportunity to indulge in a little sophistication.

Döhler North America is expanding its presence with the strategic acquisition of Premier Juices, strengthening its offerings in natural fruit-based products and solutions. This move further enhances Döhler’s ability to support its growing customer base across the beverage, food, and life science & nutrition industries with a broader portfolio of products and services. It also reinforces Döhler’s position as the leading science-based and technology-driven natural ingredients platform shaping the future of nutrition and longevity.

Enhancing capabilities to benefit customers

Döhler North America’s portfolio includes natural flavours, colours, and health ingredients, along with a wide range of plant-based products, ingredient systems, and end-to-end solutions. Premier Juices’ expertise and portfolio of fruit products – including lemon, lime, mango, passion fruit, pineapple, guava, cranberry, grapefruit, apple and more, enhance Döhler’s established leadership in the market and the ability to deliver a broader and more comprehensive offering.

By integrating Premier Juices’ blending, packaging and quality control solutions, Döhler North America expands its capabilities with tailored formats for the food, beverage and life science & nutrition industries, as well as foodservice and private label businesses.

With access to an enriched product portfolio, enhanced warehousing, and superior technical support, customers now have greater opportunities to develop successful products and unlock new market potential.

A strategic step in U.S. market expansion

This acquisition further solidifies the market presence of Döhler North America by adding strategic operations in Delaware – a key logistics hub improving supply chain efficiency. With optimised distribution networks, Döhler North America is positioned to provide even greater service reliability and flexibility to customers across the region.

With this expansion, Döhler North America reaffirms its commitment to developing and delivering natural products and integrated solutions that meet customer needs and evolve with consumer preferences.

Riedel, a leading juice producer in the Netherlands, continues to drive innovation in sustainable packaging by transitioning its Van de Boom syrup range from metal cans into SIG carton packs made of the packaging material SIG Terra Forest-based polymers. 95 % of this SIG carton packaging material is forest-based – including polymers linked to forest-based renewable materials via a mass balance system.

All three key raw materials of the packaging material come from certified responsible sources via mass-balance systems: paperboard is from FSC^™-certified forests and other controlled sources; forest-based renewable polymers are certified according to ISCC PLUS; and an ultra-thin layer of aluminum which protects against light and oxygen is covered by ASI (Aluminium Stewardship Initiative) certification. It reduces the already low carbon footprint of standard SIG packaging material further by up to – 43 %¹, as a result of the substitution of fossil polymers with mass-balanced forest-based polymers made from tall oil – a by-product of paper manufacturing. They are a move away from conventional fossil-based polymers.

Compared to other packaging substrates, e.g. made purely from metal or plastic, SIG carton packs offer a best-in-class carbon footprint based on their high share of renewable raw materials and their light weight².

The move from cans to carton underscores Riedel’s strong commitment to reducing its environmental footprint by progressively converting the majority of its portfolio into SIG carton packs. Beyond the packaging evolution, Riedel ensures that its fruit syrups maintain their exceptional quality. The syrups contain 85 % fruit – according to Riedel the highest fruit content in the Dutch syrup market. Now, with no added sugars, they offer a healthier choice for consumers. In addition to the fruit syrups, Riedel is introducing unique green iced tea syrups in two fruity flavours in aseptic cartons, boasting reduced sugar content and fewer calories.

Riedel’s journey toward more sustainable packaging began in 2018 with the move of CoolBest and Appelsientje into SIG carton packs made of SIG Terra Forest-based polymers packaging material. This milestone laid the foundation for expanding the use of more sustainable packaging materials across its portfolio in the following years. In 2022, Riedel demonstrated bold leadership by replacing small PET bottles with SIG Smile carton packs, achieving a remarkable 75 % reduction in CO₂ emissions³.

“At Riedel, we believe that every step toward a more sustainable and healthier future counts. Transitioning our Van de Boom syrup range to carton packs with SIG’s innovative packing material not only allows us to significantly reduce our environmental impact but also enables us to offer healthier choices for consumers. With our new low-calorie syrups containing less sugar, we continue to provide high-quality products that align with evolving consumer preferences.”, said Julie van Bergen, Brand Manager at Riedel.

¹based on an independent ISO-compliant life-cycle assessment for SIG PremiumBloc in the Netherlands: https://go.sig.biz/l/251992/2024-06-07/7rbys4/251992/1717756941Oq0kjuGc/SIG_Terra_Alu_free_Forest_based_polymers_in_SIG_PremiumBloc_and_SIG_Ma.pdf%202
²based on independent ISO-compliant life-cycle assessments available at: https://www.sig.biz/en/sustainability/life-cycle-assessments
³according to an LCA commissioned by Riedel: https://www.riedel.nl/lca-deel-a/

One of the world’s largest cocoa and chocolate manufacturers, Altinmarka, has launched a food & beverage product line made from upcycled cocoa fruit. The new range, Cacaonly, uses the natural sweetness of the cocoa fruit, eliminating the need for refined sugar.

At the heart of the Cacaonly range is the Cacaonly chocolate, a fruity and intense dark chocolate that is 100 % sweetened with dried cocoa fruit pulp. With production facilities in Europe and Turkey, Cacaonly chocolate is available as a couverture for global industry chocolate makers, and as a bar for consumers through Kahve Dünyası in Turkey.

Kahve Dünyası, a cafe chain with over 250 stores across the globe and a subsidiary of Altinmarka, has launched the Cacaonly beverage in Turkey. This iced drink is made with cocoa fruit juice, which gives it a tropical and lychee-like taste. The low-calorie drink has no added sugar, additives, or preservatives. A powdered-inspired version of the drink has also been launched by Altinmarka.

With the versatility of cocoa fruit as a sweetener, textural element, and sustainable ingredient in foods and beverages, Altinmarka is set to expand the Cacaonly product line, introducing more offerings.

To source its cocoa fruit ingredients, Altinmarka partners with Koa, a Swiss-Ghanaian scale-up that works with over 5,000 smallscale farmers in Ghana. By upcycling cocoa fruit pulp, Koa pays farmers in Ghana an additional income stream from cocoa, which farmers use to invest in their farms and improve their livelihoods.

‘Cacaonly is a testament to the power of partnership,’ says Anian Schreiber, CEO and Co-Founder of Koa. ‘By unlocking the full potential of the cocoa fruit, we’re proving that innovation and sustainability don’t have to be at odds—they can go hand in hand. Together with Altinmarka and Kahve Dünyası, we’re not just making chocolate and beverages; we’re rewriting the playbook for the cocoa industry—one that lifts farmers up and creates a more delicious, responsible future for all.’

Cacaonly is now available for the industry through Altinmarka.