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The free annual Trend Report published by FRUIT LOGISTICA provides expert analysis of the industry’s most important trends and key developments and is now available for download on the website.

One day before the start of FRUIT LOGISTICA, which takes place in Berlin from 8 to 10 February, the leading trade show for the fresh produce business publishes ist Trend Report. It discusses the challenges of the fruit and vegetable industry and contains free and valuable information about the future and what it means for businesses.

Entitled “What next for fresh produce? Key trends for the fruit and vegetable business in 2023”, the report contains a series of interviews about important topics like cost inflation, climate change, ethical trade, food waste, branding, category growth, and the application of new and exciting technologies.

The exclusive, in-depth interviews feature experts who understand the industry’s most significant trends, the challenges those trends present, and how companies can take advantage of them.

The FRUIT LOGISTICA Trend Report is now available for download on the website.

The leading trade show for the global fresh produce business renews its support for data-driven supply chains, artificial intelligence, robotic automation, smart agri, and other advanced systems that unlock new commercial opportunities.

New technologies that can transform the business are waiting to be discovered from 8 to 10 February 2023 at FRUIT LOGISTICA in Berlin. “Fruit and veg suppliers across the world are under enormous pressure to cut costs and reduce their environmental impact,” says Kai Mangelberger, director of FRUIT LOGISTICA. “Digital technologies on display at Fruit Logistica offer them a chance to make their production and their supply chains more efficient and more sustainable.”

In Hall 3.1, innovative companies will present a range of digital solutions in the Smart Agri area, which made its debut at last year’s FRUIT LOGISTICA. These include AI-enabled robotic harvesters (IAV), precision spray drones (ABZ Innovation), advanced watering concepts (Irriot and Topraq), and autonomous field vehicles (Ant Robotics).

And on 10 February, under the theme Disrupt Agriculture, FRUIT LOGISTICA’s fourth Start-up Day turns Hall 2.1 into a networking hub for groundbreaking innovations. 20 of the most innovative tech start-ups from around the world will show their products, projects and ideas in the Start-up Area. Hall 2.1 is also home to the Start-up Stage, where start-ups and smart agri companies will present their forward-looking business ideas, technologies, and visions for the future on the third day of the show.

Among the technologies on display will be AI-powered platforms that can help predict shelf-life (Freshsens), warn of food safety risks (iComplai), and promote collaboration across supply chains (Obortech). In addition, companies such as 7Sense Agritech, Bluetentacles and Smart Watering Solutions will present intelligent irrigation technologies, each with the potential to reduce water and energy consumption dramatically.

More information about the FRUIT LOGISTICA Smart Agri area, Start-up Day and Start-up Stage as well as profiles of all start-ups and exhibitors, can be found at FRUIT LOGISTICA Online as well as on the website of FRUIT LOGISTICA.

The world’s leading trade fair for global fresh fruit trade is being postponed to 5-7 April 2022.

The fourth wave of the coronavirus pandemic is worsening the situation in many European countries. At the same time, the industry’s wish to meet in person remains unwaveringly high. In light of these circumstances, Messe Berlin has decided to postpone FRUIT LOGISTICA to a point on time beyond the fourth wave. FRUIT LOGISTICA 2022 will thus be held from Tuesday, 5 April to Thursday, 7 April.

Messe Berlin is cancelling its FRUIT LOGISTICA SPECIAL EDITION 2021 on 18-20 May 2021 because of the ongoing coronavirus pandemic in Europe and the rest of the world.

“I’m quite sure today’s cancellation is no surprise to anyone,” says Madlen Miserius, Senior Product Manager. “The coronavirus pandemic is lasting longer than expected. We wanted to make an onsite event happen in May. But the prospects both for international business travel to Berlin and for large face-to-face gatherings are too low.  And under these circumstances it’s simply impossible for us to meet face-to-face.”

Messe Berlin had worked hard to prepare a special edition of FRUIT LOGISTICA to take place over three days in May. The FRUIT LOGISTICA SPECIAL EDITION was designed to withstand key uncertainties of the pandemic and to safeguard customers in terms of their health and of their investment in the show. And the concept resonated with business: more than 600 companies from Europe and the rest of the world had registered.

“We developed FRUIT LOGISTICA SPECIAL EDITION as we knew through discussions with the industry that the market’s desire for a physical event was very strong. That’s why we developed a concept to offer our exhibitors the greatest flexibility at the smallest possible risk,” says Madlen Miserius, Senior Product Manager.

“Unfortunately, the pandemic still has the upper hand, and this is what has lead to today’s cancellation,” says Miserius. “There is a huge global family of people in the fresh fruit and vegetable business and it comes together every year at FRUIT LOGISTICA. We are already in discussions with international market players and are hard at work to prepare ourselves for FRUIT LOGISTICA 2022. We will do everything to ensure our 30th edition is a vibrant onsite event. So make a date in your diary for FRUIT LOGISTICA in Berlin on 9-11 February 2022.”

The World Apple and Pear Association (WAPA) held its Annual General Meeting on the last day of the Fruit Logistica fair in Berlin (Germany), 7 February 2020. Representatives of the key global apple and pear producing and exporting countries met to discuss the Southern Hemisphere production forecast, the final update of the Northern Hemisphere production forecast that was released in August 2019, and the season developments.

WAPA discussed and released the consolidated crop forecasts for the forthcoming southern hemisphere apple and pear seasons (see SH Statistics aggregate in email). Collected from industry associations in Argentina, Australia, Brazil, Chile, New Zealand and South Africa, the forecast showed that the 2020 apple and pear Southern Hemisphere crops are expected to reach 5.003.000 T and 1.276.000 T, respectively. For apples, this represents a small decrease of 1 % compared to the 2019 crop. Export is expected to remain stable at 1.725 million T. The pear crop is expected to decrease by 3 % compared to 2019. Export is expected to decrease by 2 % to 691.660 T. The Northern Hemisphere crop and stocks data were also updated. Overall, the forecasts continue to demonstrate the huge variation in crop sizes due to the consequences of climatic havocs impacting the production. Furthermore, the Eurasian apple growing developments and global reporting initiatives were discussed.

Other topics on the agenda were marketing, promotion and consumption trends, and research and innovation activities among the members. The discussion underlines the efforts of the sector to cope with the new market requirements and expectations to reduce pesticide dependency. It also focussed on the development of new sustainable strategies regarding water usage, biodiversity, carbon emissions, adapting packaging to the plastic debate and continuing to promote the health benefits of apples and pears to consumers around the world.

What can fresh produce companies do to combat climate change and to protect the people who work in their supply chains, while at the same time maintaining viable, profit-making enterprises? With sustainability becoming an increasingly urgent challenge in so many different areas, FRUIT LOGISTICA has published the most far-reaching investigation ever undertaken into the environmental and ethical sustainability challenges faced by today’s fruit and vegetable business.

Entitled Do The Right Thing (Right) and produced by RaboResearch Food & Agribusiness, the FRUIT LOGISTICA Trend Report 2020 outlines the most important sustainability issues for the industry, including key areas of concern like water conservation, food waste, packaging, chemical use, energy consumption and treatment of workers.

It also sets out what has become a compelling business case for a range of sustainable practices, as well as offering compelling examples of how producers, distributors and retailers are treating people and the planet better by making important changes to the way they operate. Finally, it presents a proposed roadmap towards making sustainability an integral part of any company.

“There is a strong business case for sustainability, including a reduction of risks and establishing a long-term position as a trusted partner for internal and external stakeholders,” says report author Cindy van Rijswick. “There are, of course, challenges too, which the industry must address.”

Available as a free download from the FRUIT LOGISTICA website, Do The Right Thing (Right) incorporates information and insight from across the global fruit and vegetable marketplace, making it a valuable resource for anyone working in the industry.

The full Trend Report 2020 is available here

Stand applications for ASIA FRUIT LOGISTICA 2019 are closing soon, and exhibitors looking to secure their space at this year’s event on 4 – 6 September at AsiaWorld-Expo Center, Hong Kong, must register by 28 February. Any applications received after this date are accommodated on a first come, first served basis.

Representatives from around 20 different countries have already signed up to exhibit at ASIA FRUIT LOGISTICA 2019, and the range of products on display has been expanded this year beyond fresh fruit and vegetables.

Last year, ASIA FRUIT LOGISTICA attracted more than 13,000 industry professionals from over 70 different countries who took in a vast array of products and services from 826 exhibitors representing 46 nations. An expanded product range this year presents even greater sourcing and marketing opportunities for servicing Asia’s growing demand for wholesome, healthy produce.

For more information on exhibiting at ASIA FRUIT LOGISTICA, please contact:
Sinenart Baramirattanachai by email: or visit