Nutrition minded consumers now have the option to continue their health-conscious journeys with local business Health Generation’s new retail product line –Nature’s Harvest organic juices. The cold pressed juices incorporate the multifunctional profiles of fruits, vegetables and herbs that have health benefits and prime nutritional value.
Nature’s Harvest juice flavours are currently available in the freshly squeezed Orange juice, Beet Master, Citrus Quench and Carrot Juice. With over a kilogram of fruits and vegetables squeezed into a 300 ml bottle, these juices have superior health benefits. Commenting on this exciting journey for the business, Manager at Health Generation Judith Keofitlhetse states: “The functional benefits found in cold pressed juices is fundamentally nutrition. With healthy ingredients becoming an increasingly important attribute over cost for today’s consumers, we found it important to meet this local market demand by getting into the retail space so that consumers can enjoy the added convenience of having healthy juices in their locale.
Our juices have no added sweeteners or additional flavours – all of them are freshly prepared through our cold pressing method. Once produced and bottled, the juices are taken through a process called High Pressure Processing (HPP). This method includes cold pasteurization in pure water which uses ultra-high pressure purified water to keep packaged food pathogen-free and allows them to stay fresh for longer. At very high pressures bacteria such as Listeria, E. coli, and Salmonella are known to be inactivated.”
“The biggest benefit with our new Nature’s Harvest juice range is that now customers can enjoy the juices over a prolonged period. With the HPP process, we have now successfully extended our juice shelf life from 5 days to an impressive 30 days, all maintained through a cold line method,” adds Keofitlhetse.
As the only local company currently packaging raw organic juices, Health Generation intends to continue its pursuit to improve the healthy beverage and food options for Batswana and potentially in international markets. In addition to their juices, their health bar currently serves salads and food servings that are all about well-being and a healthy lifestyle.
The new Nature’s Harvest retail juice range is currently available at Square Mart (Food Lovers Market) located in the Central Business District (CBD) in Gaborone, Botswana.
New IFU Recommendation (#13)
The IFU methods of analysis commission has approved a new recommendation, authored by Dr. David Hammond, on the use of DNA methods for the authenticity analysis of juices.
The juice analyst has a number of conventional methods available to check if a product has been prepared from a mixture of fruits. These include the use of HPLC for the pattern of anthocyanins in red/black juices (IFU 71, flavonoid glucosides in citrus juices (IFU 58), or generalised polyphenol screening (IFU Rec. 11). With the introduction of the 1H-NMR profiling method a few years ago this has offered another rapid and modern approach to look for mixtures of fruits.
Procedures to check for the presence of one fruit in another often target a specific component that would not normally be seen in the labelled fruit. Typical examples of this would be sorbitol (IFU 79), to check for apple and/or pear addition in a non-sorbitol containing fruit, such as strawberry or raspberry, or tartaric acid (IFU 65) for grape addition to another juice. Although these markers provide very good approaches for these specific types of addition they do not answer all questions, which means that there is still a need to develop more specific procedures for other fruits.
Nature has provided us with perhaps the ultimate marker for a particular fruit species, its DNA (deoxyribonucleic acid). An early and on-going major application of DNA based analysis is in criminal investigations. This was introduced around 30 years ago and has been significantly developed and improved over the intervening period.
This new recommendation gives an up to date overview of the analysis and how it can be applied to the field of authenticity.
Individual solutions, healthy added value and unique Multi-Sensory Experiences®
Whether for children, adults, health-conscious consumers or the generation of “foodies”, at Biofach in Nuremberg, Doehler will present innovative products and product applications that are explicitly tailored to the individual needs of the various consumer groups for the first time.
Organic products for the whole family
Many consumers increasingly expect that products should be sustainable, fair trade or organic and these factors strongly influence their purchasing decisions. At Biofach 2018, Doehler will present a diverse range of concepts for the entire family which are in line with this trend. These include delicious smoothies made from high-quality fruits and vegetables and fruit nectars without added sugar which are particularly suitable for children, or fruity NFC juices and refreshing fruit splashes. In addition to high-quality conventional ingredients, the company produces a comprehensive portfolio of certified organic ingredients at 14 sites worldwide. In this context, Doehler benefits from its vertical integration comprising a worldwide network of raw materials, its own fruit and vegetable processing in the growing regions and agro-sustainability programmes around the globe. Doehler’s portfolio also includes a broad variety of SAI FSA-verified as well as Rainforest Alliance, UTZ and Fairtrade-certified raw materials.
Naturally healthy – organic products with functional added value
“Superfoods” are literally on everyone’s lips. At Biofach, Doehler will display innovative product concepts that combine pure indulgence and functional added value, such as a delicious apple acai ginger “Juice Shot” for a healthy boost on the go or a fruity-fresh chia smoothie that creates unique Multi-Sensory Experiences® with the extra-crunchy chia seeds. The “Savoury Snack Drink” is also full of valuable vitamins and nutrients. With various vegetables and a refreshing note of mint, this savoury snack makes a healthy meal when you’re on the road.
Greater variety and new taste experiences for organic products
Doehler is an expert for entirely new taste experiences based on innovative food and beverage concepts. Thanks to its integrated approach, the company provides everything from a single source – from the field to the supermarket shelf. At Biofach, Doehler will present a varied ingredient portfolio and innovative concepts which breathe new life into organic products.
Doehler will display fascinating concepts which meet adult consumers’ wishes for diverse and more natural soft drinks with less sweetness. The organic tea beverage “Peach-Lemon Black Tea”, for example, wins over consumers with its authentic “freshly brewed tea” taste. To meet the growing demand for beverages tailored to an adult taste profile, Doehler offers a wide range of herb and spice extracts such as ginger, cardamom, lavender or peppermint which create a unique signature taste. Doehler also has access to unique and tailored raw materials, which allows for traceability throughout the entire supply chain.
Coffee remains among the most popular beverages for adults and Cold Brew Coffee is one of the growing trends in this segment. Whether enjoyed pure or mixed with milk – cold brew coffee is much less bitter and acidic than the hot version and is characterised by fruity, caramel and chocolate flavours since it is prepared in a gentle process with no heat at all. Doehler has developed a unique process to capture the special flavours of cold brew coffee, which protects the entire flavour profile and makes it possible to create particularly authentic beverage and food concepts.
In Nuremberg, Doehler will also be presenting its comprehensive portfolio of organic fruit and vegetable ingredients, which can be used for many other creative food and beverage compositions. The company’s range of certified organic ingredients includes NFC juices, juice concentrates and purées in traditional flavours such as apple, sour cherry or blackcurrant as well as more exotic flavours such as white guava, grapefruit or mango, which create new taste experiences for organic products.
