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As two of the largest seaports in Europe, Rotterdam and Antwerp play an important role in the global trade of fresh produce. In 2020, for example, approximately 2.2 million tons of fruit and vegetables entered Antwerp via the North Sea, while the Port of Rotterdam processed an enormous 5.2 million tons across the entire year.

The popularity of fresh produce shows no sign of abating two years later, either. There is currently a strong call for 100 % natural, healthy foods and drinks as consumers become more aware of the effect what they eat has on their overall health and wellbeing. The tons of imported fruit and vegetables that the ports of Rotterdam and Antwerp process every day are crucial to meeting this continued demand.

However, this imported produce also includes fruit and vegetables which aren’t considered suitable for selling fresh – either due to their level of ripeness or appearance. This results in an estimated 5 % of produce that is usually used for biofuel, if not wasted – primarily apples, bananas, pears and tropical fruits such as mangoes and pineapples.

SVZ is committed to implementing sustainable initiatives throughout the supply chain that minimise the environmental impact of their business. It already takes in excess kiwi fruit from Belgian ports, but now the business is looking to take more surplus fruit and vegetables from Rotterdam and Antwerp. In fact, SVZ’s soon-to-be expanded Rijkevorsel processing plant is perfectly positioned to take in produce from both ports.

“The consolidation of agreements with importers and fruit companies that operate in the ports of Rotterdam and Antwerp is an exciting development for us,” says Monique Behrend-Dullaert, Director of Procurement & Agronomy at SVZ. “We’re passionate about making the agro supply chain more sustainable, and we’re already making headway with programmes focused on biological control and the promotion of wellbeing in farming communities.

“According to the UN, nearly half of all fruit and vegetables are wasted globally every year. We feel a responsibility, as a key supplier within the industry, to contribute to the reduction of this number. SVZ is committed to exploring new and exciting ways to make the agro supply chain more sustainable, and we’re excited to see the results of this initiative.”

For more information about SVZ’s portfolio of high-quality fruit and vegetable ingredients, and the business’ approach to sustainability, visit their website today:

A deep understanding of China’s fruit market is significantly necessary before you tap into China. And Fruit Expo will represent you how promising China’s fruit market.

To Join Hands with Alibaba to Expand Online Fresh Produce Market

Fruit Expo 2018 works with Alibaba-China’s Largest E-commerce will lead you to promising Online Fresh Produce Market.According to “2017 China E-commerce Market Data Monitoring Report”,by the end of 2017, it is estimated that the trade volume online of fresh foods will reach 165 billion yuan, up 80.5 % from 91.39 billion yuan in 2016. By 2019, prediction volume will reach 350.6 billion yuan.

Major Fresh Produce Markets to Increase Offline Market

Fruit Expo is settled down in Guangzhou in which the largest port of China for imported fruits locates. There are many well-equipped large fruit wholesale markets in Guangzhou and surrounding cities.For example,Jiangnan Fresh Produce Wholesale Market covers an area of 400,000 sq.m, trading and distributing 60 % of China’s imported fruits. In 2015, the trade volume of fruits and vegetables was 5.1 billion kilograms, with a total value of 24.8 billion yuan.

Preview of Fruit Expo 2018

Supported by over 100 worldwide professional media, Fruit Expo 2018 is going to be staged on a show floor of 23,000sq.m, hosting 400+ exhibitors and 15,000 visitors.

Exhibition Scope:

  • Fresh Fruit: fresh fruits, fresh cut, organic product, etc.
  • Processed Fruit: frozen fruit products, dried fruits, fruit cans, fruit juice, fruit jam, preserved fruits, nuts, highly processed fruits, etc.
  • Fruit Processing Equipment & Technology;
  • Cold Chain & Logistics;
  • Fruit Growing & Post-harvest Handling;
  • Fresh Retail & Related Technology; etc.