Arla Foods Ingredients will highlight the functional benefits of pure BLG (beta-lactoglobulin) in a new protein soda concept at Vitafoods Europe.
Consumers are increasingly seeking functional beverages that support active, balanced lifestyles. In the past year alone, this has seen almost 20 % reduce their consumption of traditional carbonated drinks, with over 60 % citing health as the primary reason.1
Arla Foods Ingredients’ protein soda concept is a tailored response to the “better-for-you” soft drink trend, providing 10 g of protein per serving with zero sugar. It features Lacprodan® BLG-100 to deliver the nutritional power that consumers demand, while offering manufacturers the flexibility of hot and cold processing.
Compared to standard whey protein, Lacprodan® BLG-100 contains more of the essential and branched chain amino acids necessary to support muscle maintenance and growth. Its protein content also supports satiety, appealing to the increasing number of consumers interested in weight management.
Sarah Meyer, Head of Sales Development, Performance Nutrition, at Arla Foods Ingredients, said, “Our exciting new protein soda concept meets the needs of consumers keen to switch out sugary beverages for thirst-quenching, healthier options. Lacprodan® BLG-100’s outstanding purity ensures the refreshing, water-like viscosity, clarity and clean taste these consumers love. This enables brand owners to set a new quality standard for protein-enriched soft drinks, including those positioned around physical activity.”
PROFEL, the European Association for preserved Fruit and Vegetables, and AIJN, the European Fruit Juice Association, held a breakfast event at the European Parliament, to mark the start of the new EU mandate.
Kindly hosted by MEPs Herbert Dorfmann (IT, EPP) and Christine Schneider (DE, EPP), the event allowed both sectors to present themselves and demonstrate the benefits of fruit juices, frozen and canned vegetables, canned fruit and compotes in terms of health and sustainability. Prof. Javier Gonzalez, Professor at the University of Bath, validated the important role juices and preserved fruit and vegetables play towards healthier diets. Ms Betty Chang, from EUFIC (European Food Information Council), presented findings on the state of consumer awareness of the benefits of these products. Mauro Poinelli from DG AGRI wrapped up the event, stressing the need to communicate better on the health benefits, and mentioned the role EU promotion programmes and the School Fruit scheme as important instruments.
The ability to access and afford nutritious and sustainable foods is a challenge for many consumers, particularly in the current economic climate and declining purchasing powers. Fruit juices and preserved fruit and vegetables offer valuable solutions by enabling consumers to meet their nutritional needs1 in a healthy and cost-effective way. Fruit juices and preserved fruits and vegetables provide essential vitamins and minerals in a form that is quick and easy-to-consume. They retain much of their nutritional value and can be stored for long periods so can be available throughout the year.
AIJN President Javier Lorenzo and PROFEL President Jan Ingelbeen welcomed the exchange with decision makers: “We call for the recognition of the important role our sectors play in the transition towards sustainable food systems and healthier diets. The common aim has to be to increase the EU citizen’s consumption of fruit and vegetables, in all their forms.”
1Currently consumers across the EU are a long way from achieving the WHO’s minimum recommended daily level of 400 grams per day per capita. In a Eurostat study from 2019, a staggering one in three people (33 %) in the EU reported not consuming any fruit or vegetables daily, and only 12 % of the population were consuming the recommended intake.
Arla Foods Ingredients is demonstrating how acid whey can be transformed into a valuable raw material for high-protein dairy products with an ‘upcycled’ positioning.
The new ‘Upcycle Your Whey to Value’ concept offers a solution to a long-standing sustainability challenge for the dairy industry. Two thirds of the milk used in the production of Greek yoghurt and other strained fermented dairy products ends up as waste.
Disposing of acid whey, the main side-stream from the process, is both expensive and associated with environmental risk. However it is nutrient-rich and, with the right expertise, can be transformed into a nutritious ingredient, opening up new opportunities for innovative food and beverage products.
Now Arla Foods Ingredients has created three new ambient dairy concepts that demonstrate the potential of acid whey to be used in products with an ‘upcycled’ positioning:
An 8 % protein drinking yoghurt with pineapple / coconut flavours
An 8 % protein creamy dessert with pineapple / coconut flavours
An 8 % protein beverage with strawberry flavour.
In each of the recipes, acid whey, which accounts for between 50 % and 73 % of the full product, is combined with ingredients from the Nutrilac® ProteinBoost range of patented microparticulated whey proteins.
As well as offering a mild dairy taste and smooth and creamy mouthfeel, the recipes are all suitable for processing on a standard dairy line, and offer good viscosity control and stability through shelf life.
The new concept is designed to help manufacturers meet a growing market need, with climate change and waste increasingly top of mind for dairy consumers. Over eight in ten are aware of sustainability issues in the category, and 20 % are actively changing their behaviour when buying dairy products.1
Claus Bukbjerg Andersen, Senior Dairy Category Manager at Arla Foods Ingredients, said: “The use of upcycled side-streams can help brands reduce waste and increase their appeal to climate-conscious consumers. Additionally, acid whey is nutrient-rich and in combination with the right ingredients can be used to create exciting new products that offer indulgence as well as nutritional value. Allowing all the goodness of milk to be kept in the food chain is good for the planet, good for consumers and good for manufacturers, who can position products as upcycled, in line with a growing dairy industry trend.”
Arla Foods Ingredients will showcase the ‘Upcycle Your Whey to Value’ concept at Gulfood Manufacturing in Dubai (November 5th to 7th). Exhibiting at Stand R-K3 in Shk Rashid Hall, it will also demonstrate how Nutrilac® ProteinBoost can be used to overcome technical challenges in high-protein dairy production, and highlight solutions for high-protein cheese.
1New Nutrition Business, 10 Key Trends, 2023
Arla Foods Ingredients has launched a new campaign to inspire dairy manufacturers to create innovative high-protein products.
Over four in ten consumers globally say protein is the most important ingredient.1 However, conversations around the vital nutrient are changing, with health-focused shoppers increasingly focusing not just on how much protein they consume, but also its nutritional quality. Manufacturers of high-protein products can also face challenges around differentiation, processing, taste and texture.
The ‘Go High in Protein’ campaign showcases the Arla Foods Ingredients Nutrilac® ProteinBoost range of patented microparticulated whey proteins, which are rich in all the essential amino acids. It demonstrates how they can be used to overcome technical challenges and create high-protein dairy products with appealing taste and texture.
At the heart of the campaign is a new virtual protein seminar, featuring presentations from expert speakers and a ‘Test your protein knowledge’ quiz.
Visitors can also explore five concepts featuring Nutrilac® ProteinBoost. They include two new recipes – an ambient spoonable yoghurt, and an ambient drinking yoghurt which recently won a World Dairy Innovation award for best manufacturing/technology innovation. They demonstrate the potential for high-protein dairy products that do not require refrigeration, creating opportunities for convenience, long shelf life and easier transportation.
The three other recipe concepts are a 10 % protein ice cream, a high-protein non-fat drinking yoghurt with fruit, and a 12 % protein spoonable yoghurt.
Claus Bukbjerg Andersen, Senior Category Manager at Arla Foods Ingredients, said: The high-protein trend is as powerful as ever, but it’s evolving. Consumers now want high-quality, complete proteins – and they want them in products with masses of appeal. Our aim is to make it as easy as possible for manufacturers to meet these dual needs. The ‘Go High in Protein’ demonstrates how our Nutrilac® ProteinBoost solutions can help you overcome technical challenges and create high-protein dairy products that stand out in an increasingly crowded market.”
Arla Foods Ingredients has launched a high-protein concept for gamers who want to level up their nutrition. Titled ‘PROGAMER’, the ready-to-drink solution is designed to meet the needs of e-sports enthusiasts seeking benefits for their health as well as their gaming performance.
The concept features energy-boosting ingredients alongside the game-changing whey protein isolate Lacprodan® SP-9213, which is clear, provides a refreshing taste and is high in essential and branched-chain amino acids.
Cido Silveira, Arla Foods Ingredients Marketing & Business Development Manager – South America, said: “There’s a stereotype of gamers bingeing on unhealthy snacks and guzzling down energy drinks, but a new, nutrition-focused generation is emerging. They want to maintain their energy and concentration levels over marathon sessions, but they also want the many benefits that high-protein products offer. PROGAMER allows manufacturers to formulate unique, refreshing, clear, high-protein solutions for gamers who want more from their energy drinks.”
Protein plays a crucial role in general health, supporting muscle growth, repair and overall body function. Research has also found that consuming essential amino acids leads to improvements in attention and cognitive flexibility.1 A study on esports athletes, meanwhile, showed that sufficient protein intake is associated with improved cognitive performance in gaming.2
A 310 ml can of the ‘PROGAMER’ beverage concept features 15 g of protein, including 3767 mg of branched-chain amino acids. It also contains taurine, magnesium, zinc, caffeine and vitamins A, B3, B6 and B12 to support essential gamer needs such as concentration and vision. In addition, the concept is free from sugar, fat and lactose and contains only 60 kilocalories per can.
Arla Foods Ingredients will showcase the ‘PROGAMER’ concept at NIS (the Nutri Ingredients Summit) in São Paulo, Brazil, on 23rd and 24th April. Exhibiting at Stand 3-35, it will highlight growing opportunities for e-sports nutrition products in the Latin American market – with over half of Brazilian gamers spending more than 20 hours per week playing.3
Visitors to the stand will also be able to discover two clear shake concepts made with 100 % whey protein isolate ingredients. Go Natural is a fruit-infused flavored water made with Lacprodan® ISO.WaterShake. Go Fresh, meanwhile, is a thirst-quenching shake created with Lacprodan® ClearShake that has a refreshing lemonade taste.
1Suzuki, H. et al. ‘Intake of Seven Essential Amino Acids Improves Cognitive Function and Psychological and Social Function in Middle-Aged and Older Adults: A Double-Blind, Randomized, Placebo-Controlled Trial’ Frontiers in Nutrition (2020) 2Goulart, J.B. et al. ‘Nutrition, lifestyle, and cognitive performance in esport athletes’ Frontiers in Nutrition (2023) 3Konvoy ‘LatAm Gaming Market’ July 21, 2023
Arla Foods Ingredients has launched a fermented beverage concept that demonstrates how dairies can reduce waste and increase yield by upcycling whey.
Raw material waste is a major problem for dairies. After processing, many are left with large whey side streams, which can cause environmental damage if discharged with wastewater.
Meanwhile, sustainability is a growing focus in Latin America. Over 50 % of consumers in the region say they have changed their behaviors based on environmental concerns, a figure projected to reach 70 % by 2025. More than four in ten (44 %) say they have already stopped buying products due to their impact on the environment.1
Now Arla Foods Ingredients has launched a fermented beverage concept based on upcycled acid or sweet whey. It also contains Nutrilac® whey proteins, which provide a light texture and refreshing taste, as well as protein content as high as 8 %, so that a 200 ml bottle would contain 16 g of protein.
Nutrilac® also offers superior heat stability to standard milk protein concentrate or whey protein concentrate. This allows the development of creamy low-viscosity beverages without sedimentation, sandiness or dry mouthfeel. Low in fat and containing no added sugar, the beverage can be produced on standard yoghurt lines with minimal investment.
Ignacio Estevez, Application Manager, South America at Arla Foods Ingredients, said: “Consumers hate the idea of waste, especially if it’s environmentally harmful. Reflecting this, we’re starting to see more and more products that make use of upcycled ingredients and communicate it on their packaging. Getting value out of whey is a significant challenge in dairy production but, as this concept demonstrates, it can be used to create on-trend new products that appeal to both sustainability-conscious and protein-focused consumers. The fact that it can be produced easily and with minimal investment provides an additional incentive to innovate.”
Arla Foods Ingredients is showcasing the new concept in a series of videos in Portuguese and Spanish. They highlight its benefits from sustainability, technical, regulatory, and consumer trends perspectives, and can be viewed at https://br.arlafoodsingredients.com/ and https://la.arlafoodsingredients.com/.
1Kantar, November 2023
Pangea Natural Foods Inc., announced the launch of its latest product, 100 % locally sourced blueberry juice. This refreshing and nutritious beverage is made with exceptional quality and has a remarkable 8-month shelf life.
The blueberry juice is cold-pressed, resulting in a richer and more nutritious product. In addition, Pangea Natural Foods has partnered with a renowned leader in the field of high-pressure processing (HPP). This process allows for the elimination of harmful pathogens without the need for heat or artificial preservatives. As a result, consumers can enjoy Pangea Natural Foods blueberry juice knowing that it maintains its nutritional integrity while remaining safe for consumption.
Looking forward, Pangea Natural Foods continues to prioritise innovation and sustainability, striving to develop products that nourish both individuals and the planet.
About Pangea Natural Foods Inc. Pangea Natural Foods is a Vancouver (CAN) based natural foods company that manufactures and distributes high quality food products that are nutritious and free of GMO ingredients, fillers, antibiotics, hormones, and bioengineered ingredients. Pangea offers a broad range of great tasting, innovative food products that are sustainably sourced and “Powered by the Earth”. Pangea’s signature products include the Pangea Plant-Based Patties, Pangea Old Fashioned Ghee, Pangea Energy Gel and the Pangea Munchie Mix, which are available on the Company’s website and in over 500 leading national retail food stores including Loblaws, Save-on-Foods, Sobeys, IGA Marketplace, Fresh Street Market, Choices Markets, Whole Foods and on select Air Canada and WestJet flights. Pangea has partnered with world renowned food scientists to formulate its high-quality food products. All products are manufactured in-house at its state-of-the-art facility, and then packaged and distributed through Pangea’s retail and wholesale network and also on the website of the company.
Arla Foods Ingredients will serve up innovative concepts for high-protein ready-to-drink (RTD) tea and coffee at Vitafoods Europe (May 9th to 11th).
The market for functional RTD teas and coffees is predicted to grow 6 – 7 % by 2026,* creating opportunities for both sports nutrition manufacturers and mainstream health brands. To support them, Arla Foods Ingredients has created two inspirational new RTD concepts:
A cold brew coffee that works as either a morning caffeine boost or a pre-workout energiser. High in protein, calcium and caffeine, but low in sugar and fat, it will appeal to the 58 % of consumers who choose functional food and beverages that increase their energy levels.*
A refreshing RTD tea, designed as the perfect mid-afternoon pick-me-up. Flavoured with yuzu and high in protein and calcium, it’s tea but with an invigorating new twist, and is ideal for the 57 % of consumers who choose products that support strong and healthy bones.*
Both concepts owe their high protein and calcium content to Lacprodan MicelPure®, a micellar casein isolate produced using gentle membrane filtration technology. As well as allowing on-pack nutrition claims, its benefits include a mild milky taste and low viscosity throughout a product’s shelf life. During production, Lacprodan MicelPure® offers outstanding heat stability, unlocking a range of processing, packaging and flavour options.
Troels Nørgaard Laursen, Director for Health & Performance at Arla Foods Ingredients, said: “Consumers are increasingly seeking out beverages that are novel and convenient and also offer a nutritional boost. RTD teas and coffees with functional benefits are riding a major wave right now, and these concepts demonstrate how they can deliver an on-trend combination of protein, calcium and caffeine.”
Arla Foods Ingredients will exhibit at Vitafoods Europe on Stand G30. Other concepts on show will include a multi-textured bar with protein in every layer, a special edition of which has been created for Vitafoods, and Rehydrate & Restore – a clear refreshing RTD beverage solution which combines protein with electrolytes.
*Innova Market Insights
Made with 100% fruit juice1 to infuse fun into any part of the day – snack time, meal time, or dessert
(Photo: Dole)
Dole Packaged Foods, LLC, released its latest innovation: Dole® Wiggles™ Fruit Juice Gels. A wholesome take on the classic treat, Dole® Wiggles™ Fruit Juice Gels are crafted with 100 % fruit juice1 to bring a new level of fun to meal or snack time throughout the day – because only the fun fruit wiggles.
The new snacks come in three bright, fruit-forward flavours: strawberry, orange, and cherry. They’re not only good for you – they’re also convenient for busy families on the go. Unlike many processed and sugary gelatin snacks currently found on shelves, each Dole® Wiggles™ cup delivers an excellent source of Vitamin C with no added sugar2 and no artificial flavours. Dole® Wiggles™ cups contain no high fructose corn syrup, no artificial preservatives, and are non-GMO and gluten-free.
Dole® Wiggles™ Fruit Juice Gels are sold in packs of four individual 4.3oz cups for an MSRP of $2.99. Wiggles are available at select retailers in the US and online.
1With natural flavors and other ingredients. 2Not a low calorie food. See nutrition facts for sugar and calorie content.
Arla Foods Ingredients has developed a solution that allows the creation of fermented drinks that are both clear and high in protein – a new innovation in the healthy beverage space.
As demonstrated by the continuing popularity of kombucha, drinking yoghurts and clear protein drinks, there is high demand for novel ready-to-drink products. Recent innovations include fermented protein beverages, which offer synergistic health benefits because protein supports the growth and viability of probiotics.
The new solution, which is based on 100 % whey-based hydrolysates Lacprodan®HYDRO.365 and Nutrilac® FO-8571, opens up new ways to give fermented protein beverages a twist. Because it significantly minimizes cloudiness and sedimentation, it can be used to create high-protein fermented beverages that are just as clear as alternatives without protein.
Manufacturers can use it with thermophilic cultures for fermented drinks, or mesophilic cultures for kombucha-style beverages, both of which are high in probiotics – meeting a key consumer need – and lactose-free. They can also be produced on a standard yoghurt processing line.
Barbara Jensen, Sales Development Manager at Arla Foods Ingredients, said: “The market for healthy beverages is incredibly dynamic, with categories like kombucha enjoying phenomenal success. Our goal is always to help our customers lead innovation and now we’re giving them opportunities to offer consumers a new twist on fermented protein beverages – a category that’s already very exciting. With this new solution they can create on-trend beverages that are not only high in both protein and probiotics, but also stand out from the pack because of their clear, refreshing appearance.”
GNT has expanded its range of EU organic-certified EXBERRY® colouring foods with new yellow and green shades made from organic safflower.
The organic market is seeing exceptional growth1 as modern consumers pay closer attention to food and drink products’ health and sustainability credentials. In response to the rising demand, GNT has launched two new EXBERRY® organics products.
EXBERRY® organics ‘Fruit & Veg Yellow’ is made from organic safflower and organic apple, while EXBERRY® organics ‘Veg Green’ is made from organic safflower and organic spirulina. Both are compliant with Organic Regulation (EU) 2018/848.
Suitable for a wide variety of food and beverage applications, the new products extend an EXBERRY® organics range that already features red, purple, blue, and orange options.
GNT Europa’s Managing Director, Petra Thiele, said: “EXBERRY® organics can be used to create spectacularly vibrant food and drink while maintaining perfectly clean ingredient lists. We’re delighted to now be able to introduce colouring foods made from organic safflower concentrate to the market, opening up exciting new possibilities for organic brands.”
Based on the principle of colouring food with food, EXBERRY® organics are created from edible fruit, vegetables, and plants using traditional physical processing methods. They are certified organic in accordance with EU regulations and qualify for completely clean and clear label declarations throughout much of the world.
EXBERRY® organics concentrates are also 100 % vegan-friendly, halal, and kosher. In addition, the fully traceable raw materials are grown using sustainable methods by farmers working as part of GNT’s vertically integrated supply chain.
1FiBL & IFOAM ‘The World of Organic Agriculture’ (2022)
The coronavirus pandemic is leading to a surge in demand for organic and sustainable foods. Retailers across the globe are experiencing hefty sales increases for organic products. Ecovia Intelligence expects the sales lift to continue in the coming years.
Online retailers are reporting the highest sales growth. Whole Foods Market, the world’s largest natural food retailer, has started limiting the number of its online grocery customers because of unprecedented demand. In the UK, Abel & Cole reported a 25% increase in sales orders, whilst Riverford is reporting a demand surge. Nourish Organic, an Indian online retailer, experienced a 30 % sales rise last month.
Physical retailers are also benefiting from emergency measures introduced by various governments. Organic and health food shops have remained open in many countries; they are attracting new shoppers, whilst existing customers are spending more. In France, some organic food shops are reporting sales increases of over 40 %. COVID-19 is raising consumer awareness of the relationship between nutrition and health. Consumers are buying more organic and healthy foods as they look to boost their personal immunity.
The surge in demand is however bringing supply issues. The organic food industry is now global with international supply networks that are coming under pressure. Many of the raw materials used by European and North American organic food companies are produced in Asia, Latin America and Africa. Lockdowns are disrupting supply chains. For instance, India is a major source of organic tea, herbs, spices & related ingredients. Emergency measures introduced in March have halted food processing and exports.
Ecovia Intelligence expects demand for organic & sustainable foods to remain strong after consumer fears subside. Previous food and health scares caused an initial sales spike followed by sustained demand for organic products. For instance, the BSE crisis in 2000 escalated demand for organic meat products in Europe; sales remained buoyant in subsequent years. Similarly, SARS led to a spike in demand for organic foods in China (and Asia) in 2004. The melamine scandal in 2008 bolstered demand for organic baby food in China. Within a few years, the Chinese market for organic infant formula became the largest in the world.
Organic foods were first introduced on a large-scale in the early 1990s. It took over 15 years for global organic product sales to reach USD 50 billion in 2008. Ten years (2018) later, they surpassed the USD 100 billion mark. With COVID-19 changing the way we shop and eat, the next leap to USD 150 billion could be within the next 5 years.
About Ecovia Intelligence Ecovia Intelligence (formerly known as Organic Monitor) is a specialist research, consulting & training company that focuses on global ethical product industries. Since 2001, we have been encouraging sustainable development via our services portfolio: market research publications, business & sustainability consulting, technical research, seminars & workshops, and sustainability summits.
Hi Europe & Ni 2018 achieves new exhibitor record for manufacturers of natural and organic ingredients
High consumer demand for organic products and foods with natural ingredients is reflected in the wide range of offerings from Health ingredients Europe & Natural ingredients this year. Under the claim “Natural & Organic”, more than 100 exhibitors will present their new developments – from superfoods and natural flavours and extracts to plant-based finished products. From 27 to 29 November in Frankfurt, trade visitors will be given a comprehensive overview of these categories across 4,000 sqm, and will benefit from a wide range of further educational and networking opportunities.
Nowadays, consumers expect much more from functional foods than a few years ago: Besides a health benefit, a natural origin or even organic cultivation, sustainability and ethical qualities are also much in demand. With a wide range of exhibitors offering such ingredients – including Agrana, KSM66-Ashwaganda and Plantex – and an extensive educational programme, Hi Europe & Ni is a valuable source of inspiration for trade visitors from the health and nutrition industry.
Natural ingredients in demand
According to a survey conducted by Mintel last year, around 70 per cent of people interviewed prefer foods with natural ingredients. Manufacturers have recognised this request by offering a constantly growing variety of new and innovative products. Compared to Hi Europe & Ni 2016, the number of exhibitors within the “Natural Ingredients Pavilion” has consequently doubled this year.
Numerous expert lectures will provide insights to challenges and solutions relating to natural alternatives: Leonhard Thunn-Hohenstein, Key Account Manager at AstaReal, for example, speaks in the Supplier Solutions Theatre’s free-to-attend programme about natural astaxanthin from algae to improve eye health. During the two-day Hi Conference, Grégory Dubourg, CEO of Nutrikéo, will explore some of the naturally functional ingredients that are hitting the spotlight like turmeric, ashwagandha and spirulina in his session: “Developing products with naturally functional ingredients”.
At the Plant-based Experience visitors will be able to inform themselves about current trends and experience the growing variety of plant-based products in association with ProVeg International, who will also be organising a Plant-based Innovation Tour featuring exhibitors with new plant-based solutions. In addition, exhibitors with natural solutions will be part of the Innovation Tour on Clean label, trust and transparency by Nutrimarketing.
Organic quality: What do consumers want, what do manufacturers need?
This year, show organiser UBM had to enlarge the “Organic Pavilion” by more than 60 per cent due to the enormous number of enquiries from exhibitors. For Amishi Takalkar, CEO of Nailbiter, an organic certificate has now become a quality feature of many companies’ products “We are starting to see that organic is going mainstream, just like natural. More large CPG companies are launching their organic brands or labels. Organic, in my opinion, is almost turning into table stakes for brands that want to be taken seriously, and perceived as being healthy or ‘better for you’.”
Within the free-to-attend “Organic Spotlight“ at the Industry Insights Theatre, Takalkar will present the organic trend from the consumer’s point of view. Marlene Milan, Research Associate at the Research Institute of Organic Agriculture (FiBL), will also be providing information on the standards that companies have to meet if they want to offer ingredients of organic quality in the EU, and especially on the German market. She is convinced that consumers do not turn to organic products on a temporary basis: “Once a mainstream shopper goes organic, it’s very hard to bring them back to mainstream. A lot of shoppers go in and buy the brands they know they like, but if I am in that store and see something that looks better or healthier and then I try it and like it, chances are I may not go back.”
WILD Flavors & Specialty Ingredients (WFSI), a business unit of Archer Daniels Midland Company (ADM), will be at this year’s SIAL trade fair in Paris, where they will present appealing vegan soy drinks and Fruit&Veggie concepts, to name only a few. They will also be featuring contemporary carbotanicals as well as new cider mixes and still drinks. All of these product ideas have one thing in common: they are based on WFSI’s great-taste expertise, and they satisfy consumer demand for natural products.
Vegan products: new concepts that drive developments in the beverage market
The growth rate for new launches among vegan foods and drinks reached 400 % between 2011 and 2015.1 This shows that vegan diets have established themselves in society around the world, and there are no signs of the trend reversing. Manufacturers who want to take advantage of these developments can sample the new soy drink concepts by WFSI in Paris. This generation of vegan power drinks is vegan and lactose-free, contains protein and important B vitamins, and is energizing. Last but not least, they will win people over with their tempting and aromatic flavor profiles, which are available in banana, chocolate and strawberry.
Cider: unfiltered, refreshing, different
To generate new impetus on the market for alcoholic flavored beverages, WFSI took the idea of unfiltered flavored beer concepts and transferred it to cider, thus creating a brand new kind of refreshment for adults. Tangy cider drinks with hints of popular citrus flavors like lemon and grapefruit contain 5 % fruit juice and 2 % alcohol. They are fruitier and less sweet than classic cider beverages, making them an attractive alternative to flavored beers.
Botanicals: fruity refreshment with a spicy and aromatic note
Carbonated soft drinks are the second-largest beverage category after water. The market is largely saturated, however, which means new inspiration is needed. At SIAL, WFSI is presenting a new concept which incorporates popular flavors while also creating buzz with unexpected flavor accents. The Carbotanicals which WFSI has developed with popular kinds of fruit will draw in new customers, and these drinks also offer a pleasant surprise with a spicy-aromatic hint that comes from natural extracts of well- known kinds of herbs. Trade-fair visitors are welcome to come to the booth in Paris and try an elegantly-balanced combination of red berries with basil.
Fruit & veggie: juicy, fruity, refreshing
Eating vegetables of all kinds is more popular than ever, and it corresponds to people’s desire for a healthy lifestyle. This is the perfect market opportunity for juices and still drinks with an added touch of vegetables. In response to the current demand for health and wellness products, WFSI’s portfolio includes fruit&veggie still drinks such as orange- pumpkin-ginger or beet-strawberry. They contain a harmonious blend of fruit and vegetable juices and are also available as a low-calorie option with steviol glycosides. At SIAL, those who like their drinks “juicier” can turn to WFSI’s concepts with a high juice content, including beverages with 50 % each fruit and vegetable juices, products enhanced with blossoms, or not-from-concentrate (NFC) juices.
The growth rate for new launches among vegan foods and drinks reached 400 % between 2011 and 2015.1 This shows that vegan diets have established themselves in society around the world, and there are no signs of the trend reversing. Manufacturers who want to take advantage of these developments can sample the new soy drink concepts by WFSI in Paris. This generation of vegan power drinks is vegan and lactose-free, contains protein and important B vitamins, and is energizing. Last but not least, they will win people over with their tempting and aromatic flavor profiles, which are available in banana, chocolate and strawberry.
ed combination of red berries with basil.