The launch of Ocean Spray^® Zero Sugar marks the first national brand to introduce a zero-sugar product with no artificial sweeteners in the shelf-stable juice aisle.

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by roughly 700 farmer families, has announced the launch of Ocean Spray^® Zero Sugar Juice Drink, the first beverage from Ocean Spray with bold flavour, 0 g of sugar, and no artificial sweeteners^*.

Ocean Spray^® Zero Sugar Juice Drink will be available in two flavours, Ocean Spray’s iconic Cranberry flavour and Mixed Berry, a new flavour to the brand’s beverage portfolio. Made with real fruit juice and sweetened with stevia^*, Zero Sugar is an excellent source of Vitamin C.

“From full flavour blends to refreshing diet and now bold zero sugar, Ocean Spray is committed to developing product innovations that continually meet the needs and desires of consumers who are seeking out more options for their juice drink,” said Trinh Le, Vice President, Next Generation Beverages and Omni-Channel Marketing at Ocean Spray. “We’re excited to be the first brand to introduce this new innovative product in the shelf stable aisle and continue our legacy of beverage innovation.”

Ocean Spray^® Zero Sugar is the latest in the brand’s developments to create more health-conscious options for today’s shoppers. Earlier this year, Ocean Spray launched another “better-for-you” juice line, which includes Immunity Cranberry Blueberry Acai, Immunity Orange Mango, and Ocean Spray^® Revitalize Cranberry Pineapple Juice Drink. These function-forward beverages are made with real fruit juice, no artificial sweeteners^*, and zero added sugar.

Ocean Spray^® Zero Sugar Juice Drinks will be available in the US at grocery stores and Walmart in November 2023

^*Contains stevia leaf extract, which has been further processed

As this year saw the rise of the sober-curiousness trend, non-alcoholic drinks such as wine waters have a great market potential, due to their natural antioxidants content and their functionality. Wine water, either still or sparkling, is promoted as healthy and naturally functional, with a distinctive wine taste. According to GlobalData’s Q3 2019 global consumer survey, 92 % of surveyed consumers consider that eating healthily creates a feeling of wellness and 60 % say they believe antioxidants have a positive impact on their health.

Ana-Maria Iscru, Consumer Analyst at GlobalData, explains: “A new water concept, wine water is different from alcoholic seltzers, non-alcoholic wine and fruit flavored waters, in that it does not contain alcohol but does have a wine-infused flavor, for a more sophisticated taste. The wine essence water from Wine Water Ltd., for instance, was released last year and has already sparked interest. The brand taps into a few consumer trends, namely the absence of alcohol, low sugar content, low calories and an elegant glass bottle packaging instead of plastic.”

Another slightly similar brand is Napa Hills, flavored water ‘with red wine’s natural antioxidants’, but without a wine flavour. PepsiCo also gave the trend a try, releasing a limited-edition rosé-flavored sparkling cola, which was served at the first edition of the BravoCon in November. Moreover, Walmart recently introduced a rosé wine drink enhancer, but it is not expected to come too close to the wine taste.

Iscru adds: “Wine waters are seen as much lower in calories and sugar than actual wine, enough to respond to the growing health & wellness demands. All of this while not ditching the classic wine taste that a lot of people love.

“The category is yet to grow, as there is not a large variety of wine waters, but it has potential in the way it is presenting itself: natural, sustainable and tasty. However, until wine water as a category grows globally, for now consumers are just left wanting more.”

Starbucks newest, colorful beverages – Teavana^™ Flavored Tea Lemonades and Flavored Iced Teas – are a perfect way to refresh during hot summer days. Three delicious flavors are available year-round:

Teavana Peach Green Tea Lemonade: This boldly flavored and refreshing iced tea starts with Teavana Green Iced Tea and is now made with a combination of Starbucks peach-flavored fruit juice blend and lemonade, then sweetened with liquid cane sugar and hand-shaken with ice.

Teavana Guava White Tea Lemonade: This boldly flavored and refreshing iced tea starts with Teavana White Iced Tea and is now made with a combination of Starbucks guava-flavored fruit juice blend and lemonade, then sweetened with liquid cane sugar and hand-shaken with ice.

Teavana Blueberry Black Tea Lemonade: This boldly flavored and refreshing iced tea starts with Teavana Black Iced Tea and is now made with a combination of Starbucks blueberry-flavored fruit juice blend and lemonade, then sweetened with liquid cane sugar and hand-shaken with ice.

As with all Starbucks beverages, Teavana Flavored Iced Tea Lemonades are customizable! A few barista favorites include:

• Try it without the lemonade and make it a Teavana Flavored Iced Tea
• Mix-and-match any fruit juice blend with any iced tea base to create your own flavor experience
• Adjust the sweetness by adding or removing the liquid cane sugar