The non-alcoholic drinks sector recorded a compound annual growth rate (CAGR) of 0.9 %* between 2015 and 2020. Producers have seen a challenging landscape in recent years, battling rising costs, sugar taxes, packaging legislations and, of course, the COVID-19 pandemic. This resulted in global efforts to reduce calorie and sugar content in product ranges, as well as develop ‘novel’ flavors, to attract consumer attention, writes GlobalData, a leading data and analytics company.

Holly Inglis, Beverages Analyst at GlobalData, comments: “Beverage flavors are arguably the most important factor in determining consumer purchasing decisions, with 29 %** of global consumers stating they would happily try a new drink flavor out of simple curiosity. This highlights huge incentive for producers such as Coca-Cola, Nestlé, Unilever and PepsiCo to launch new product developments – and reinforces soft drinks as a fast paced, innovative industry.”

Inglis highlights the top five flavor launches in 2021 so far that are shaping the global soft drinks landscape:

Going ‘green’ with hemp and CBD

“Hemp and CBD infused drinks are continuing to garner interest, with products such as Trader Joe’s non-dairy hemp beverage in the US and Sonnenstar hemp juice shot in Austria. While hemp and CBD are positively received by a third and fifth of global consumers respectively, GlobalData’s survey indicates that a considerable portion are still unfamiliar with the ingredients – producers must address this to ensure the longevity of their hemp- or CBD-infused launches.”

Mango, let’s go

“Mango flavored drinks have emerged in Romania and Singapore, though a flurry of innovations with flavor combinations that incorporate mango have been observed in the US, UK and France. In the US, PepsiCo’s Bubly Bounce product tags no calories or sweeteners and is a carbonated water brand combining grapefruit, mango orange and passionfruit aromas.”

Isn’t that just peachy

“Peach-based products such as Lipton’s peach tea with honey, and Badoit’s peach flavored sparkling flavored water in France both tag either low calorie or low sugar bases, reinforcing positive brand connotations, and favorable views on peach as a flavor base.”

Ginger spice and everything nice

“Ginger, on the other hand, has been integrated across parts of the globe such as Nigeria, South Korea and Peru, in line with consumers opting for products that promote digestive health and wellness claims. In fact, 78 %** of global consumers believe that ginger has a positive impact on their health, reinforcing those links to health/wellness, and promoting manufacturer opportunity to innovate in line with consumer trends.”

It’s ‘grape’ to be back

“Interestingly, grape-based products have also made an appearance in 2021, which is fighting off current stereotypes of grape flavored beverages being high in sugar and bad for health, especially in parts of West Europe where they have less-than-favorable links to low quality. A notable launch in Brazil from EBBA tackles this narrative via its grape nectar, which is claimed to have no added sugar.”

Inglis concludes: “What can be seen in the soft drinks landscape is the development of several unique flavor launches, all of which apply to varying consumer trends across the globe. Health and wellness attributes are meeting experimental flavors, which then crosses with exotic launches, appealing to a wide array of consumers. These launches will set the tone for the future of the soft drinks market, as one that is highly innovative and prospering.

“Although only five ingredient developments have been highlighted, the future is expected to see a number of developments from flavors such as aloe and berry; we will also see more flavor combinations hit the shelves, combining non-fruit and herbal notes, with unique fruit bases.”

* GlobalData’s Annual Soft Market Analyser – Global
** GlobalData’s Q2-21 Consumer Survey Results – Global

Silly Juice, a new line of “seriously good” juices, announces the online debut of six unique, tasty varieties. Quickly winning the hearts and taste buds of families across the world, Silly Juice has marked its entry to the category by selling out within four hours of launching their direct-to-consumer website.

Silly Juice offers a collection of fun-filled juices for the whole family, and is bottled in bold, vibrant packaging for the ultimate drinking experience. Made with real juice and no high fructose corn syrup, the six original flavors include:

• Cool Blue Freeze – an icy blend of blueberry, apple and lemon that is filled with chills
• Orange Cream – a savory burst of creamsicle flavor that tastes like sunshine on a beautiful summer day
• Pink Strawberry Swirl – a magical swirl of strawberry, apple and cherry to create a hint of cotton candy tang
• Red Apple Cherry Blossom – a rich combination of apples and cherries that come together for a fresh fall taste
• Watermelon Fruit Punch – a refreshing mixture of watermelon, apple, lemon, cherry and pineapple for a burst of fruity flavor
• White Grape Burst – a crisp white grape taste profile that provides a silly, yet extraordinary flavor experience

“At a time when everyone needs a little happiness, we developed and launched Silly Juice with the mission of encouraging families to take a break in their days to play, enjoy, laugh and get silly,” said Keith Davis, CEO and Co-Founder of Silly Juice. “Everything from our playful packaging to our carefully crafted flavor profiles breathes new life into the juice category, and demonstrates our dedication to sparking ‘silly’ moments with every sip.”

Davis partnered with Co-Founders including family YouTube sensation, The ACE Family, and longstanding leaders in the juice category, Bruce and David Langer, President and CEO of Langer Juice Company, Inc. respectively, to innovate a flavor portfolio that is designed to make consumer’s taste buds dance.

“Since starting our social channel four years ago, my husband Austin and I have always dreamed of creating a feel-good product for our fans that is uniquely ACE. As our family continues to grow, so has our followers, and we’re excited to bring them further into our daily lives with the launch of Silly Juice,” said Catherine McBroom, Co-Founder of Silly Juice and ACE Family matriarch. “Juice is a household staple, and our fans know it’s a beloved beverage by all members of our family. With Silly Juice, we’re now sharing this passion with our social community worldwide, and bringing them a flavor experience that is so special and close to our hearts.”

Perfectly formulated to deliver an explosion of creatively mixed taste profiles, all Silly Juice varieties are non-GMO, gluten-free, low in sodium and contain no added colors. Featuring refreshing twists on classic juice flavors, the perfectly combined blends give consumers a reason to smile.

“Alongside Keith and The ACE Family, we recognized the opportunity to start a flavor revolution that the juice category has never seen before,” said Bruce Langer, Co-Founder of Silly Juice and President of Langer Juice Company, Inc., a family-owned business since 1960. “We created Silly Juice with a commitment to bringing unexpected, delicious flavor combinations to the marketplace, and now with the launch of our direct-to-consumer website, it is easier than ever to bring our silliness to doorsteps worldwide.”

Silly Juice retails 12-packs of all flavor varieties online for $15.95 at SillyJuice.com. For more information about Silly Juice, please visit: https://sillyjuice.com/ and follow along on Instagram (@sillyjuiceworld).

About Silly Brands Inc.
Headquartered in City of Industry, Silly Brands is committed to making consumers smile and bringing joy into their everyday lives. Silly Brands never compromises on quality, and provides only natural ingredients so families worldwide can focus on making silly memories with their loved ones. For more information, visit https://sillyjuice.com/.

Archer Daniels Midland Company (NYSE: ADM) announced that it has reached an agreement to acquire the Ziegler Group, a leading European provider of natural citrus flavor ingredients. The agreement comes shortly after ADM completed its addition of U.S.-based citrus flavor provider Florida Chemical.

“Ziegler is highly respected as a cutting-edge leader in citrus, and we’re excited to welcome their outstanding leadership and talent to ADM,” said Vince Macciocchi, president of ADM’s Nutrition business. “The combination of Ziegler and Florida Chemical will immediately position ADM for growth as a global leader in natural citrus ingredients, with a complete range of innovative citrus solutions and systems for food, beverage and fragrance customers.”

Founded in 1963, Ziegler uses proprietary cold concentration technologies to produce natural high-quality citrus oils, extracts, concentrates and compounds for flavor, food, and beverage industry customers, focusing on Europe, the U.S. and Japan. The company is privately held and headquartered in Aufsess, in southern Germany.

“We are delighted that we found a strong home at ADM where both our business and our people can grow,” said Günter Ziegler. “The integration of more than 50 years of citrus expertise into the ADM group will secure our top priority: successful long-term growth for our business and our employees. Our family members will be staying with the company to help ensure a smooth transition. We’re excited to join ADM and strongly believe that the combination of our technology and citrus capabilities, coupled with the portfolio of ingredients and global reach of ADM, will accelerate growth opportunities while creating benefits for our customers.”

“Citrus is one of the fastest-growing, highest-demand flavors for food and beverages, which is why the creation of a global citrus platform offering a complete product line for our customers is such an important capability for our growth strategy,” Macciocchi continued. “We’re continuing the most ambitious portfolio transformation in our company’s long history, and as we build the world’s leading nutrition company, the beneficiaries will be our customers and our shareholders.”

The deal, which is subject to regulatory approval, is expected to close in the second quarter of 2019.

Frutarom Industries Ltd., one of the world’s 10 largest companies in the field of flavors and natural specialty fine ingredients, continues its momentum of acquisitions and the implementation of its rapid and profitable growth strategy by announcing that it has signed an agreement for the purchase of 60 % of the shares of the Thai company The Mighty CO. LTD. (including the activity of Maharaj Food Co. Ltd. and Mighty International Co. Ltd., and hereinafter collectively: “Mighty”) for approximately THB 393 million (approx. US$ 12 million) (not including debt) and at a valuation of THB 655 million (approx. US$ 20 million) (not including debt).

In the framework of the transaction Frutarom will initially acquire 49 % of Mighty and, subject to a number of conditions precedent and regulatory approvals in Thailand, will raise its holdings to 60 %. The transaction includes a mechanism for future consideration subject to Mighty’s future performance and an option for the purchase of the balance of holdings in Mighty in two stages in periods beginning three years and five years from the date the transaction is completed. The first part of the transaction will be completed in the upcoming weeks and Frutarom estimates that raising its holdings to 60 % will be completed within several months. The acquisition will be financed by independent means and through bank debt.

Mighty’s sales turnover in the 12 months ended August 2017 totaled approx. THB 500 million (approx. US$ 15 million) after having registered average annual growth of 12 % over the past four years.

Mighty, which was founded in 1989, engages in the development, production and marketing of flavors, including savory taste solutions (the non-sweet spectrum of flavors). The company has a leading position in Thailand’s flavors market where there are very few producers of taste solutions, and is among the most innovative flavors companies in Southeast Asia based on independent R&D. In recent years Mighty has won a number of prizes as an innovative and leading flavors manufacturer in Southeast Asia. The company’s broad portfolio of solutions includes flavors, seasoning blends and marinades as well as specialty functional raw materials for the food and beverage industry with emphasis on the field of convenience foods, snacks, noodles, fish, meats, baked goods, beverages and dairy, and it has a portfolio of unique products and solutions adapted to Asian tastes based on the vast knowledge and experience of its managers. Mighty’s activity also includes unique solutions for producing raw materials for the fields of infant nutrition and elderly nutrition, and Frutarom intends to continue developing this activity in Thailand and in the countries of the region.

Approximately 60 % of Mighty’s activity consists of manufacturing taste solutions, with market leadership in the field of savory taste solutions, while 40 % is trade activity in specialty raw materials for the food, beverages and nutrition industries.