LIFEAID Beverage Company has released a new line of clean performance energy drinks. The FITAID Energy^® collection is the long awaited clean-caffeine addition to their original Sports Recovery product, FITAID^®, boosted with 200 mg of caffeine from green tea. The FITAID Energy + Sports Recovery blend is naturally sweetened with only 15 calories, no sucralose, no aspartame, no fillers, and no synthetic caffeine. Available in four electric flavours: Mango Sorbet, Peach Mandarin, Blackberry Pineapple, and an online exclusive Raspberry Hibiscus, FITAID contains no artificial flavours or colours.

“This is the evolution of energy. Energy 3.0,” says LIFEAID Co-Founder and President, Aaron Hinde. “FITAID Energy is unlike any other energy drink on the market. Our clean caffeine from green tea helps fight your fitness fatigue and contains our original post-workout recovery blend which includes BCAAs, Turmeric, Electrolytes, Vitamins B, C, D₃, E, and more. All of our hand-picked ingredients have met the highest supplement standards and remain vegan, non-gmo, and gluten-free. Coupled with no sucralose, no taurine, and no synthetic caffeine, FITAID Energy is the future of clean performance energy.”

LIFEAID Beverage Company has long held itself to the highest standards of product design and formulation. The LIFEAID research and development team spent a year formulating an optimal blend of clean caffeine and quality supplements to give athletes an all-in-one solution without compromises. Each of the four flavours have a clean, crisp finish and avoid the synthetic aftertaste often associated with energy drinks.

FITAID Energy is available at the company’s website, Lifeaidbevco.com, Amazon, and select retailers in the U.S. including, Vitamin Shoppe, Harris Teeter, HEB, HyVee, Circle K, Stop & Shop, Big Y, United Market Street, G & M Oil.

LIFEAID Beverage Co. brings the first flavour variation of its most popular blend, FITAID, to market. FITAID, the blend specifically formulated for post-workout recovery, has traditionally been known for its refreshing Citrus Medley flavour. Using the same proprietary blend as the original, FITAID Strawberry Lemonade joins the brand’s line up just in time for summer.

“We’ve made athletic recovery simple. Now we’ve made it even more delicious for summer,” reports Aaron Hinde, president and co-founder of LIFEAID. “As our first flavour extension, FITAID Strawberry Lemonade checks off all the boxes for a refreshing finish to a hard workout. Stacked with anti-inflammatory goodness and great taste, this is my new favourite in our roster.”

Ahead of the general release, FITAID Strawberry Lemonade was made available to gyms across the United States and Canada, in addition to celebrating the summer-time drop with exclusive retailers including HEB and Vitamin Shoppe. As the US largely opens up and regains event marketing, FITAID Strawberry Lemonade will be the focus of LIFEAID’s brand partner’s on-site activations. Athletes and brand fans will be able to enjoy an ice-cold FITAID Strawberry Lemonade at the finish lines of Spartan Races, during the 2021 NOBULL CrossFit Games and ahead of the 2020 Tokyo Olympics, at USA Weightlifting events.

FITAID’s recovery blend includes BCAAs, Glucosamine, CoQ10, and Omega 3s, and is sweetened with raw organic blue agave with no artificial flavours or sweeteners. It is currently the number one post-workout recovery beverage on Amazon, ahead of the new flavour variation.