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The Brazilian exports of orange juice increased in the 2022/23 season (July/22 – June/23), after fading for two consecutive seasons. According to data from Secex, Brazil exported 1.09 million tons of the product (Frozen Concentrate Orange Juice FCOJ Equivalent) in the 22/23 crop, 9 % up the volume shipped in the previous season. The revenue received from these shipments totaled USD 2.1 billion, a staggering 28 % up, in the same comparison.

Although the consumption of orange juice is not increasing in the major destinations of the Brazilian product – and despite the low national inventories –, the United States had higher import needs in the last years, due to the steep production decrease in Florida – mainly in the current season, 2022/23 –, which had been facing the effects of greening and was hit by hurricanes late last year.

According to Secex, the Brazilian exports of orange juice to the US have increased high this season, totaling 340.9 thousand tons, 69 % higher than the volume shipped in 2021/22. Revenue totaled USD 701.9 million, a staggering 93 % up, in the same comparison. As production is not expected to rise high in Florida in the short term, the US may continue with high imports needs, and Brazil is the number one supplier of orange juice in the world.

In a report released in June, Florida Citrus Department confirmed higher imports to the US: between Oct/22 and Apr/23, the country doubled the volume of FCOJ imported from Brazil compared to that in the previous season; of NFC (Not-From-Concentrate) orange juice, shipments rose 82 %.

EUROPEAN UNION – To the European Union, the number one destination of the Brazilian orange juice, exports totaled 569.6 thousand tons in the 2022/23 season, 8 % less than that shipped in the previous season. Revenue totaled USD 1.13 billion, 9 % up, in the same comparison.

The Brazilian exports of orange juice are on the rise in the current season (2022/23). According to data from Secex (Foreign Trade Secretariat), between July/22 and Feb/23, Brazil exported 776.3 thousand tons of Frozen Concentrate Orange Juice (FCOJ) Equivalent, 14 % more than that shipped in the same period of the previous season. Revenue totaled USD 1.5 billion, 34 % higher, in the same comparison.

The higher increase in the revenue than in the volume exported highlights the higher average price paid for the commodity exported by Brazil. Data from Secex show that the quotations for the national FCOJ Equivalent rose 22 % between the last and the current seasons, and for Not-From-Concentrate juice, 7 %.

Exports to the European Union, the number one destination for the Brazilian orange juice, have decreased 2 % this season, while revenue has increased 16 % because of the recent valuations.

To the United States, exports are on the rise. In the current season, 240 thousand tons of the product have been shipped to this destination, a staggering 82 % up from that last season. Revenue more than doubled (+ 110 %), totaling USD 478.7 million. With shipments to the EU being stable and the increase to the USA, the share of the Brazilian juice in the total imported by the USA rose from 19 % in 2021/22 to 31 % in 2022/23.

It is important to mention that America’s high demand for the Brazilian juice is linked to the fact that the 2022/23 orange season in Florida has been compromised by the high incidence of greening and natural disasters, such as hurricanes and frosts.

Naturally grown mini-mangos are fragrant, sweet, and are edible with the skin

Goldenberry Farms™ has begun shipping the initial boxes of Sweet Sugar Mangos™, an ultra-sweet and miniature mango variety, trademarked by the company. These naturally grown tree mangos easily fit in the palm of your hand and are unique due to their ability to be eaten with their skin, giving it the nickname of “lunchbox mango.”

The Sweet Sugar Mango has a red, fragrant flesh with a sweet juicy taste and a brix level of 22. Unlike some other exotic mangos, Sweet Sugar Mangos™ do not have a fibrous taste. These miniature mangos are grown naturally, non-GMO, and have a peak harvest season of April through September.

Sweet Sugar Mangos™ are exclusively grown commercially in the Magdalena Region of Colombia, close to Santa Marta on the Caribbean Coast. The tropical environment and unique locale create an ideal microclimate for this specialty fruit. The small fruit is highlighted for its extreme popularity in the region.

Sweet Sugar Mangos™ are offered commercially in 2 kilo (4.5 pound) cases, which hold between 18 – 24 mangos each. Specially branded retail kits and mini boxes are available to merchandise the Sugar Mangos™ in store.

Goldenberry Farms™ expects to offer up to 6,000 cases weekly of Sugar Mangos™ and Sweet Sugar Mangos™. The fruit is available to customers globally, and pending the final permissions for entering the USA market, which is expected for this season.

Sugar Mangos™ and Sweet Sugar Mangos™ are exclusive trademarks of Goldenberry Farms, LLC, and are available to be used under license by qualified growers, distributors, and importers.

Orange juice (volume equivalent to concentrate juice) exports finished the 2020/21 season downing 7 % compared to the previous (2019/20). From July 2020 to June 2021, shipments to all destinations totaled 1.03 million tons, according to Secex. The revenue, in turn, amounted 1.54 billion USD, for a decrease of 15 % in relation to the season before.

The low performance is related to the smaller orange supply in the Brazilian citrus belt (São Paulo and Triângulo Mineiro), but players from the industry say that international prices (in USD) were not very high. On the average of the season, prices of the concentrate juice (which accounts for most of the revenue obtained) were 11 % lower, according to Secex. On the other hand, NFC (not-from-concentrate) values were 8 % higher in the same comparison. It is important to mention that the dollar valuation favored the revenue in Real (BRL).

The decrease was mostly influenced by the European Union, a major purchaser of the Brazilian product: it imported 649.95 thousand tons, 13 % down compared to the season before. The revenue was 982.86 million USD, for a decrease of 20 % in the same comparison.

Exports to the United States, in turn, increased. In general, besides consecutive reductions in the orange production in Florida (limiting local inventories), the pandemic scenario has favoured the demand in some periods, due to the healthy aspect of consuming the product. Shipments totaled 198.34 thousand tons in the 2020/21 season, 13 % up compared to the previous. The revenue rose 7 %, totaling 297.53 million USD.

As for the 2021/22 season, which starts in July, Brazilian exports may again be limited due to smaller orange production and low pace of consumption. However, the economic recovery is likely to favour sales.

Over the past months Freshfel Europe has been advocating in cooperation with its members for more flexibility from the UK when it comes to the obligation for EU fresh produce exports to the UK to carry phytosanitary certificates from 1 April. In an announcement (March 11th) by the UK government about the adjustment of the timelines in the introduction of controls for EU imports, made in a written statement by RT Hon Michael Gove, Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, is therefore warmly welcomed by Freshfel Europe and the fruit and vegetables sector as a crucial relief to enable the sector to smoothly adapt to Brexit in the ever-challenging context of the ongoing COVID-19 pandemic.

In the announcement, the UK agrees to postpone the introduction of phytosanitary certification obligations for most fresh produce, considered low risk plant products, until January 2022, when documentary checks will start to apply. Physical checks at Border Control Posts on fresh produce will only be applied from March 2022. Freshfel Europe General Delegate Philippe Binard emphasized that, “Freshfel Europe has been voicing strong concerns over the last months and we consider that this postponement is essential to ensure the supply of the UK market and the continuation of trade flows through the Channel, across which the EU27 exports over 3 million tonnes of fresh fruit and vegetables a year”. Currently EU supply represents 40 % of the UK’s internal demand for fresh produce.

Following this welcome news, the sector further calls EU and UK authorities to make the most of this extended 9- month transition to speed-up preparations to ensure the smooth running of operations in 2022. The challenge remains enormous – over 750,000 phytosanitary certificates will be required on an annual basis to sustain EU-UK trade in fresh produce, a substantial economic and administrative burden, and a threat to the capacity of the industry to continue ‘just in time’ operations if administrative procedures are not sped-up. Freshfel Europe Director for Trade and Market Access Natalia Santos-Garcia Bernabe, highlighted that, “In Freshfel Europe and FPC’s letter to the RT Hon Michael Gove, the sector reiterated the need for electronic certification transmission between the EU and the UK to be up and running before the end of the year through the e-Phyto hub”. The postponement will give more time on both side of the Channel to work on digitalization and the successful introduction of electronic certification in 2022.

2019 was the ninth consecutive year of growth for packaging machinery manufacturers from Germany. According to the Federal Statistical Office, the approximately 250 mainly medium-sized companies produced packaging machinery worth around 7.3 billion euros, an increase of 2 percent. The production of beverage packaging machines increased by 4.3 percent to 2.3 billion euros. The production of other packaging machines increased by 1.2 percent to just over 4.9 billion euros.

While the production figures for packaging machinery in the first three quarters of 2019 still showed a total increase of 8 percent, they fell in the fourth quarter by 10 percent below the previous year’s figure. The slowdown in demand in the second half of the year was already affecting the German production.

Europe remains largest sales region

Half of all German packaging machinery exports went to European countries. The delivery volume reached a value of 3 billion euros and was thus 3.1 percent above the previous year. Asia purchased machinery and equipment worth just over 1.1 billion euros (plus 16 percent) and North America worth 886 million euros (plus 8 percent). Deliveries to Africa amounted to 351 million euros (plus 1 percent). Less positive was the development of the export business to Latin America, the Near and Middle East and Australia-Oceania. Exports fell by a double-digit percentage.

USA largest single sales market

With an export volume of 786 million euros (plus 7 percent), the USA remained the largest single sales market for packaging machines made in Germany in 2019. China is in second place with 451 million euros (plus 23 percent), followed by France (309 million euros, plus 3 percent), Poland (296 million euros, plus 9.5 percent) and the United Kingdom (248 million euros, plus 18 percent). Exports to Russia increased by 5 per cent to 203 million euros. This puts the country in eighth place among the ten largest export markets, after Spain (234 million euros, up 24.5 percent) and the Netherlands (219 million euros, up 29.1 percent).

Outlook: Everything open

It is currently impossible to estimate or quantify how the packaging machinery industry will develop in 2020. Due to the weak order activity in the second half of 2019 and, in particular, the drop in foreign orders, the German Food Processing and Packaging Machinery Association already assumed in its November 2019 forecast that production of packaging machinery would decline in the current year. “The extent of the decline caused by the outbreak of the corona crisis and the consequences associated with it will only become really clear in the coming months,” says Richard Clemens, Managing Director of the VDMA Food Processing and Packaging Machinery Association. Companies are increasingly feeling the effects of the corona pandemic. In addition to disruptions in the supply chain, especially in Europe, disruptions on the demand side in particular have increased further. Not only are fewer orders coming from Europe, but also from Asia and North and Latin America. Order intake in the first quarter was down 19 percentage points year-on-year. If this trend continues, it will continue into the coming year. “However, we are optimistic that demand will recover quickly following the easing of government restrictions. The increasing global demand for hygienically packaged and safe food and pharmaceutical products is a major contributor to this,” says Clemens.

The Brazilian exports of Frozen Concentrate Orange Juice (FCOJ) Equivalent in the 2018/19 season are ending and the volume shipped to all destinations is still low – May was the ninth consecutive month of lower sales (this scenario has been observed since September/18).

This scenario, which was already expected by agents, is linked to the lower orange production in the Brazilian citrus belt (São Paulo and Triângulo Mineiro) this season as well as lower demand from the international market, mainly the United States. The exports decrease, in turn, prevents orange inventories of Brazilian processing plants from decreasing to critical levels by the end of the season (June 30 2019).

This season (July/18 to May/19), Brazilian juice exports to all destinations have decreased 18 % compared to the same period in the 2017/18 season, totaling 918.46 thousand tons, according to Secex. Revenue, in turn, has dropped 17%, totaling 1.69 billion USD.

Exports to the European Union, the biggest purchaser of the Brazilian juice, totaled 592 thousand tons, 8 % down compared to that in the same period last year. Revenue, in turn, totaled 1.09 billion USD, 6 % down in the same comparison.

Shipments to the United States had the steepest decrease in the season, of 38 % compared to the previous crop, totaling 190.71 thousand tons of juice. This result is linked to the lower demand from the USA, due to the estimates for the recovery of the 2018/19 crop from Florida as well as lower consumption. Revenue, in turn, dropped 39 % in the same comparison, totaling 331.55 million USD.

ESTIMATES – According to a report released by the USDA on June 11, the orange crop from Florida should increase by 58.4 % compared to the previous, totaling 71.4 million boxes (1.3 % down compared to that forecast in May).

Despite the decrease in the consumption of orange juice in the United States, the demand from the country for the Brazilian orange juice may not decrease too sharply in the coming seasons, due to the effects of greening on American crops in the long term.

BRAZILIAN MARKET – The trading pace was slow in the Brazilian citrus market in the first fortnight of June. However, the volume of oranges in the ideal stage for the in natura market was gradually decreasing in São Paulo, due to the increase in the deliveries to processing plants. Thus, between June 3 and 14, pear orange quotes averaged 18.08 BRL per 40.8-kilo box, on tree, 21.5 % down compared to that in the first half of May.

As for tahiti lime, despite the large volume available for harvesting, the current weather allows the fruits to stay on tree for longer. Thus, growers reduced the pace of activities in the field, aiming to prevent prices from dropping too much. In the first half of June, tahiti lime quotes averaged 13.65 BRL per 27-kilo box, harvested, a slight 20.6 % down compared to that in the first fortnight of May.

EXPORTS – Lemon and lime shipments were positive in May, surpassing, for the first time in the year, the amount exported in 2018. Last month, exports hit a record (revenue and volume) in all Secex series, which started in 1997.

According to Brazilian exporters consulted by Cepea, as the weather delayed the maturation of tahiti lime crops in SP, shipments decreased from March to April, increasing again in May. According to data from Secex, Brazil exported 18.94 thousand tons of lemon and lime in May, almost two-fold the amount shipped in May 2018 and 57% more than that exported in April/19.

Easy-Peeler Orri Jaffa expected to see 70 % sales growth in North American Markets

The Plant Production and Marketing Board of Israel predicts that 2019 will see significant increase in exports of the Orri Jaffa mandarin to the US and Canada. The organization set goals for expanding export of its leading, easy-to-peel mandarin in response to the increased demand for high-quality, easy-peelers.

The Jaffa Orri is a mandarin developed by scientists at the Israeli Volcani Research Center. This easy-to-peel mandarin retains an excellent, fresh, sweet flavor with a fleshy texture, and mouthful juiciness, while bearing virtually no seeds. It also carries a particularly long shelf life and appears later in the season compared to other easy peelers – from January into May.

The American citrus market has been growing significantly in recent years and is composed largely of imports. The mandarin sub-category is the largest in the citrus category, accounting for some 40 % of the citrus market. More than 230 thousand tons of easy-to-peel mandarins are shipped into the US annually, at a total value of more than $1 billion. This is in addition the 1 million tons produced locally.

Data from studies conducted in recent years confirm a doubling of per-capita consumption of easy-to-peel mandarins in the past two decades. This coincides to a significant increase in the intake of easy-peelers in the American market, mainly in place of traditional oranges. In recent years, this phenomenon has led to a sharp upsurge in the import of easy-peelers to America, leading to the establishment of new groves.

“The US market for easy-to-peel mandarins is substantial and holds promise as a developing target market for Israeli citrus exports,” says Tal Amit, Director of the Citrus Division in the Plant Production and Marketing Board of Israel. “The success of easy-peeler mandarins in particular can be easily credited to the fruit’s great flavor and unbeatable convenience.”

Over the past five seasons, citrus exports from Israel to North America have increased from 3,000 tons to 9,000 tons last season, of which about 5,300 tons are easy-to-peel mandarins. This season, export of Orri Jaffa mandarin alone is expected to reach 9,000 tons, constituting a potential 70 % growth.

In spite of this significant rise in consumption of the mandarins in the US, consumption per capita is among the lowest in the world, about 2.5 kg per year. But based on the rapidly increasing demand, that figure is forecast to double. In Canada that figure is almost doubled exceeding 4.6 Kg per capita.

Orri Jaffa mandarin currently is exported to 45 countries worldwide. Most of the yield is exported to Europe (78%). The most prominent outlets in Europe of the popular fruit are: France (39 %), the Netherlands, Scandinavia and Russia (7 % each). About 18 % of the fruit is shipped to North America, and 4 % to Asia Pacific.

The Plant Production and Marketing Board of Israel was established in 2004 to assist farmers in advancing their agricultural missions. The board promotes the Jaffa brand and other registered citrus industry brands. It helps kick-start pioneering R&D projects, executes centralized crop protection initiatives, assists organizations in meeting phytosanitary standards and insures growers against weather-related losses.

Bibliography: CIRAD report Agriculture Research for development, Fruitrop, November 2017

New Zealand horticulture had another record breaking year in 2017. The industry was valued at $8.8 billion, up $100 million from 2016, and the total value of exports was close to $5.12 billion, up $14 million from the year before.

According to the latest Fresh Facts, an industry annual published by Plant & Food Research, horticultural produce accounted for 10.3% of New Zealand’s merchandise export income in the year to June 2017. The growth was driven by increases in the export values of fresh and processed fruit (excluding wine), from $2.78 billion to $2.82 billion, and fresh and processed vegetables, from $0.61 billion to 0.62 billion. Kiwifruit continued to be the nation’s top horticultural export at $1.66 billion, accounting for 33% of the total export value. It was followed by wine at $1.54 billion, 30% of the total export value.

New Zealand horticultural produce was exported to 128 countries, with five markets—Australia, Continental Europe, the USA, Japan and China—taking up more than two-thirds of the total exports. Exports to Asia reached $1.95 billion, twice as much as any other continent/region.

“The success of New Zealand horticulture is built on its well-earned reputation of delivering high quality and premium products to the overseas markets,” says David Hughes, CEO, Plant & Food Research. “The horticultural industry must keep up the quality and innovate to offer new products that meet international market needs in order to secure our position. Adopting new technologies and best practices to minimise environmental and social impact of the production process will further strengthen our clean, green image in the global marketplace.”

“The continual growth of the New Zealand horticultural industry attests to the quality of our produce and the hard work of our growers,” says Mike Chapman, Chief Executive of Horticulture New Zealand. “We are confident that the industry will meet the $10 billion by 2020 target as long as we are committed to listening to local and overseas consumers and offering products they want and desire.”

Turkey produced 4.3 million MT of citrus, including orange, lemon, mandarin, and grapefruit in MY 2016/17.

Turkey is the eighth ranked country in the world for citrus production with a 2.7 percent share. Citrus production in Turkey is 63 percent above the amount that is consumed domestically.

Turkish producers have started to search for new varieties from the other leading citrus producing countries in order to improve domestic production and capture new export markets.

Approximately half of the total citrus production is exported, with an export value of $880 million. Top export destinations are Russia and Iraq, followed by Ukraine.

Turkish citrus exporters would prefer more diversified export markets to avoid complications from any political tensions.

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