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Baby food products segment of fruit concentrate puree market is projected to register 5.5 % CAGR from 2019 to 2025, driven by growing urbanization that has resulted in increased demand for baby food products. The Asia Pacific region is expected to register high growth in the fruit concentrate puree market, owing to the increasing population and rising disposable income of the demographic. India accounts for the largest share of the food and beverage sector by sales, followed by China and Indonesia. Rapid expansion in the tourism industry will propel the construction of new hotels and restaurants, thus driving overall fruit concentrate puree demand from the food service sector in the region.

Exotic fruits accounted for dominating share of 35 % in the global fruit concentrate puree market in 2018. Easy availability and high production rates of berries in the U.S. will provide a positive business outlook for processing companies. Rising trade across borders supported by favorable government policies will further support the segment’s growth. Asia Pacific accounts for over 85 % of exotic fruit production by volume and variety, where India accounts for over 24 % of the global production followed by China, thus, providing lucrative opportunities for domestic players in the market.
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Global Fruit Concentrate Puree Market is set to surpass USD 650 million by 2025; according to a new research report by Global Market Insights, Inc. Increased consumer spending for packaged and convenience foods along with rising numbers of consumers eating out will drive the demand for the fruit concentrate puree market. The potential outlook in a variety of applications – including baby foods, dairy, frozen products, bakery, smoothies, beverages and confectionary – will propel product adoption rate. Rapid expansion of the food and beverage industry with a growing population and favorable trade policies will create new avenues for manufacturers.

Key business competitors operational in the global fruit concentrate puree market include Fénix S.A, AGRANA Beteiligungs AG, Dohler North America Inc, Dennick Fruitsource, LLC, Kerr Concentrates, Grünewald Fruchtsaft GmbH, Tree Top, Tianjin Kunyu International Co. Ltd., Uren Food Group. Notable Industry players are adopting strategies like a new product launch, vertical integration, merger and acquisition to expand and strengthen their industry share. For instance, in July 2018, AGRANA Beteiligungs AG acquired a 49 % stake in Elafruits SPA, allowing the company to expand its presence in Africa and strengthen its global market leadership.