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Ball Corporation’s newest beverage can innovation is helping customers put a colorful lid on their infinitely recyclable aluminum cans from Ball. Available for the first time, Ball’s proprietary Cameo End Printing extends customer branding to the top of the can, making the top pop and adding appeal for consumers looking for their favorite beverages.

Ball will debut Cameo End Printing next week at the Brewers Association Craft Brewers Conference and BrewExpo America®. The CBC is April 30-May 3 in Nashville, with Ball hosting customers in booth #1512, the Sustainability Track in Davidson Ballroom B, and at the Music City CANarchy outdoor festival in Walk of Fame Park.

“Ball’s Cameo End Printing delivers both branding advantages for our customers, and functional benefits for consumers,” says Jay Billings, vice president, commercial, for Ball’s beverage packaging North & Central America business. “For our customers, Cameo extends the can’s 360-degree billboard to the top of the package, further increasing brand visibility and offering exciting new possibilities for contests, special promotions and limited release packaging. For consumers, Cameo makes searching for your favorite brand easier in coolers and convenience stores, where the top of the can may be the most visible part of the package.”

Cameo will be commercially available in early 2019.