The climate impact of food is important to Europeans. Three out of five consumers consider climate impact when buying food according to a new survey by Yara.
Yara International announced the findings in a new European survey on sustainable food conducted by leading international market research company IPSOS on behalf of Yara. The report provides an overview of consumer purchasing habits and sustainable food preferences.
“The report shows that Europeans are highly motivated to buy sustainable food to reduce their climate impact. This should be a wake-up call to the entire food industry,” says Birgitte Holter, VP of Green Fertilisers at Yara. “While three out of five Europeans find the climate impact important when buying food, a majority feel it is not easy enough to understand available information about the climate emission to be able to make sustainable choices. More than three out of four consumers would prefer to be able to read the carbon footprint on the food item,” Holter says.
The world’s food production accounts for more than a quarter of global greenhouse gas emissions. This new report shows that 58 % of Europeans consider the climate impact important when buying food and beverages. In addition, 51 % of Europeans are willing to pay more for fossil free food items, meaning food produced without fossil sources. However, most people feel that it is not easy to know which food is climate friendly, as 76 % of Europeans would like the carbon footprint to be visible on the food label.
“Decarbonisation of food is possible and that is why we are developing green fertilisers made from water and air using renewable energy, to support farmers and food companies in reducing their climate impact of their food. These voluntary choices must be supported by adequate policies. The EU’s Sustainable Food System initiative, planned for the end of 2023, should therefore create a set of incentives for food systems’ actors to go beyond the minimum requirements and favor low-carbon footprint solutions such as green fertilisers,” says Holter.
In Porsgrunn, Norway, Yara is building the first production plant to run on renewable energy. From here, Yara will produce green fertilisers made without the use of fossil energy or fossil sources. This will result in crops with an up to 30 % lower carbon footprint and up to 20 % carbon footprint reduction in the food produced, making them a powerful solution to grow a decarbonised and fossil free food future. The first green fertilisers are planned to enter production in the second half of 2023.
The market demand for food made without fossil energy sources is high. More than half of Europeans (51 %) said they are willing to pay more for climate friendly food. A clear majority of Europeans (74 %) say food companies need to work to reduce the emissions from their food production.
Key findings in this survey:
- 58 % of Europeans consider the climate impact important when buying food and beverage items
- 69 % of Europeans would choose a climate friendlier food item versus a cheaper option. (26 % would choose a fossil free food item, 43 % would choose a low-carbon item)
- 51 % of Europeans say they are willing to pay more for food made without fossil fuel sources
- 31 % of Europeans already make sustainable choices when it comes to their buying habits
- More than three out of four (76 %) Europeans want to see the carbon footprint of food items on the label
- Nearly three out of four Europeans (74 %) believe food companies should work to reduce emissions in their food production
About the survey
The survey on the need for sustainable food was commissioned by Yara International and conducted by IPSOS. The panel consisted of 12,000 consumer respondents in France, Germany, the United Kingdom, Ireland, Italy, Spain, Poland, Romania, Turkey, Norway, Sweden and Denmark (1,000 respondents in each country). The data was collected from online interviews during the period of December 1 – 14, 2022.
The volume of Elopak’s Natural Brown Board cartons surpassed one billion units in February 2021. The milestone is good news for the company’s sustainability efforts, as the lower CO2 footprint of these cartons means an estimated 3,000 tons of greenhouse gas emissions have been avoided as a result. The reduction in CO2 emissions resulting from the use of Natural Brown Board is equivalent to approximately 1,400 round trip flights for one person London – New York.
The news comes after Elopak recorded a significant increase in its sale of Natural Brown Board cartons in 2019, with brands responding to increased consumer interest in the environmental credentials of their products by making the transition to sustainable packaging solutions. Today approximately 20 % of the Pure-Pak® milk cartons Elopak sells in Western Europe are produced with Natural Brown Board.
Launched in 2017, in partnership with supplier Stora Enso, Elopak was the first packaging company to provide gable top cartons made with Natural Brown Board. These Pure-Pak® cartons are renewable and recyclable. They have a lower CO2 footprint owing to reduced wood consumption and the elimination of the bleaching process. Their rustic, natural look effectively communicates this commitment to sustainability and instantly stands out on the shelves.
Several customers were quick to embrace the Natural Brown Board with Arla being the first major brand to adopt the innovation for its line of organic EKO products in Sweden. In June 2018, when Arla launched its Arla Organic range of milk and drinking yoghurts, the brand opted again for one litre Pure-Pak® cartons with Natural Brown Board, which were rolled out across the Netherlands, Denmark, Sweden, Germany and Finland.
Some customers have taken the concept further and removed the renewable plastic cap. Norwegian dairy, TINE, transitioned from a white carton with a cap to a Natural Brown Board carton without a cap, resulting in a carbon footprint reduction of around 40 %. Sweden’s second-largest dairy Skånemejerier has also removed the caps on all their Hjordnära organic milk one-liter cartons, launching its organic milk in new Pure-Pak® cartons with an easy opening funnel feature to replace the plastic closure.
Since its launch, Elopak’s Natural Brown Board cartons has served as a platform for further sustainability-focused innovations, including the Pure-Pak® Imagine launched in 2020. The carton is a modern version of the company’s original Pure-Pak® carton, containing 46 % less plastic and designed with a new easy open feature. It has no plastic screw cap and is 100 % forest-based made with Natural Brown Board, making it Elopak’s most environmentally friendly carton to date.
Ball Corporation published its sixth biennial sustainability report, covering calendar years 2016 and 2017, which details how it addresses systemic challenges in the areas of circular economy, climate change, water stewardship and responsible sourcing, as well as its bold new science-based greenhouse gas emission reduction target.
Commitment to reducing greenhouse gas emissions
In line with the level of decarbonization required to keep the average global temperature increase below 2 degrees Celsius compared to pre-industrial temperatures, Ball is committing to reduce its absolute Scope 1 and 2 GHG emissions by 27 percent by 2030 compared to a 2017 baseline. Per million dollars of value added, this equates to a 58 percent reduction of our carbon intensity over the same period. Additionally, Ball strives to reduce GHG emissions across the value chain – from mining, refining, smelting, casting and rolling, to its manufacturing, logistics and end-of-life recycling – by 25 percent by 2030.
To achieve these targets, the company will follow a three-pronged approach: increase efficiency by saving energy and materials; grow renewables through the purchase of renewable energy; and cut embedded carbon by working with partners to reduce upstream impacts.
In addition to establishing its greenhouse gas reduction target, Ball also achieved a number of sustainability accomplishments during the reporting period:
- Reused or recycled 64 percent of the total waste generated, and 39 of its 88 packaging manufacturing plants worldwide achieved zero waste to landfill status by year-end 2017.
- Constructed state-of-the-art, sustainable beverage can manufacturing plants in Goodyear, Arizona, and Madrid, Spain.
- Saved approximately 34 million kilowatt hours of electricity and 4 million watt hours of natural gas, resulting in 9900 metric tons less of GHG emissions.
- Launched STARcan, a next-generation beverage can. If we were to switch our entire production volume of 33-centiliter and 12-ounce standard cans to the STAR format with a weight well below 10 grams, we would save approximately 30,000 metric tons of metal, or the equivalent to nearly 200,000 metric tons of GHG emissions.
- Reduced aluminum usage in our beverage and aluminum aerosol packaging businesses by 7,700 metric tons in 2017, which equates to saving 58,000 metric tons of GHG emissions, or the emissions of 12,400 U.S. passenger vehicles per year.
- Employees contributed more than 38,000 volunteer hours and donated $5 million in charitable donations in partnership with The Ball Foundation, as well as in-kind product donations for disaster relief, employee donations and the corporate match.
To download the 2018 sustainability report, please visit www.ball.com/sustainability-reports.
