Ad:Business Contacts
Ads:Current issue FRUIT PROCESSINGWorld Of Fruits 2023Our technical book Apple Juice TechnologyFRUIT PROCESSING Online Special: Instability of fruit-based beveragesFRUIT PROCESSING Online Special: Don’t give clogs a chanceOrange Juice ChainOur German magazine FLÜSSIGES OBST

Shire City Herbals, maker of award-winning Fire Cider, is pleased to add Elderberry Tonic to its lineup of ACV-powered functional beverages. The new Elderberry Tonic features elderberry, apple cider vinegar, tulsi, ginger, cinnamon, and clove, and was born from years of meticulous R&D, sourcing, and formulation.

“We are excited to introduce Fire Cider’s long-awaited cousin – Elderberry Tonic. Last year’s rebrand of Shire City Herbals created a canvas for us to roll out new products beyond Fire Cider, and also to broaden our support for smaller makers from our area of Massachusetts – The Berkshires,” explains Kim Allardyce, CEO of Shire City Herbals.

Elderberry Tonic was designed to be taken daily as a teaspoon or shot as part of a proactive wellness ritual. Just like Fire Cider, it can also be a special condiment in salads, cocktails, mocktails, and marinades.

Shire City Herbals’ Elderberry Tonic is available on ShireCityHerbals.com starting at $ 19.99 and will be introduced to retailers in the US at Expo East on Sept. 23, 2021, in what is slated to be the first live natural products event since the onset of the COVID-19 global pandemic.