Beatson Clark’s flexible service and centuries of experience proved to be the winning formula for premium soft drinks company Eager Drinks.
The glass manufacturer based in South Yorkshire has just finished its production run for over 200,000 new and unique glass bottles for Eager Drinks’ new mixer range – Cold Brew Tonics.
Eager, founded in 2007, approached Beatson Clark last year to help them package their first glass bottle drinks range. All of Eager’s other soft drinks, including its signature cloudy apple juice, are packaged using cardboard.
To ensure the success of the new range in a competitive market, founder of Eager Drinks Ed Rigg knew the look and feel of the bottle was imperative to its longevity in the soft drinks market.
“Owing to the fact that Cold Brew Tonics is our first range packaged using glass, we had strict criteria for its look, feel and quality to ensure it was in keeping with our brand and commitment on sustainability,” said Ed.
“We wanted a bottle which used recycled glass in some way and wanted it to look contemporary and modern yet traditional to the touch. We didn’t want an off-the-shelf design. We wanted a bottle which was going to make an impression in a competitive market.
“Beaton Clark’s approach matched our vision. In terms of flexibility, service and quality, they win every time compared to competitors in the UK and abroad.”
Working closely with Eager Drinks, Beatson Clark designed and produced a unique 200ml white flint glass bottle. The brief was to produce a container which looked modern and contemporary but had a traditional and vintage feel to it.
The container is heavier than a standard bottle to give a high-quality, premium feel in line with its intended consumer market. The bottle is embossed around the shoulder with the words ’EAGER’ and around the base with the words ‘PRODUCED IN SMALL BATCHES’.
Jonathan Clark, Account Manager at Beatson Clark, commented: “It’s been a pleasure to work with the Eager team from concept right through to production. As Ed has found out, what we offer in terms of service is only matched by the quality of the product we make.
“For an established drinks company entering the competitive mixer market for the first time, the packaging is just as important as the quality of what’s inside. The drinks are different to anything else on the market owing to the unique production process, and the packaging reflects that.”
Each flavour in the range – Tonic, Light Tonic, Smoked Tonic, Lemonade, Ginger Beer, Artisan Lemonade and Club Soda – is produced by packing bunches of dried fruit peel into hessian bags and placing the oil-rich rinds in cold water for 24 hours before the product is carbonated.
“Each mixer has a purer and deeper flavour than any other mixer drink on the market, so we wanted to make sure the taste is preserved for as long as possible. That’s why we chose glass, because it does that better than any other form of packaging and it’s 100 per cent recyclable,” said Ed.
The premium, high-end range was launched last month and is already on sale in bars, hotels and restaurants across the country.