With over 76,000 visitors from more than 170 countries, drinktec has chalked up the best-ever result in its 66-year history and surpassed all expectations. The number of visitors rose by 10,000 over the previous event in 2013. In particular at the international level, where drinktec is already very strong as it is, the trade fair was able to grow attendance again, this time by 12 percent. The ratio of visitors from outside Germany thus rose to 67 percent. The number of exhibitors increased to 1,749 from 80 countries – likewise a new record. That is mainly attributable to the wine technology trade fair SIMEI, which was held as part of drinktec for the first time, as well as further growth in the number of exhibitors at drinktec itself.
In particular the number of visitors from overseas is testimony to the fact that drinktec is a worldwide event and is rightly regarded as the industry’s global economic summit. The number of visitors from China was more than 2,000, an increase of 65 percent. That means China already occupies second spot in the rankings of the top 10 countries of origin for visitors – behind Italy, which likewise recorded a sharp increase thanks to SIMEI: by around 45 percent to 5,240 visitors. There was also a striking rise in attendance from South America. SIMEI apparently helped boost the number of visitors from Argentina to 545 (an increase of 165 percent). 1,100 visitors came from Brazil, a rise of 40 percent. France, likewise a wine country, came fourth this year with 1,800 visitors. Apart from Italy, China and France, other countries in the top ten were Russia (1,857 visitors), the UK (1,619), the U.S. (1,570), Austria (1,567), Spain (1,254) and the Netherlands (1,221).
In line with consumer wishes, Doehler will present a broad innovations portfolio of natural ingredients, ingredient systems and product applications which meet the individual lifestyle of consumers, offer added health value and impress thanks to an outstanding taste. This is how Doehler is bringing innovative solutions to the fore – solutions which reflect the core topics of naturalness, vegetable-based nutrition, Nutritional Excellence and Multi-Sensory Experiences®. Under the guiding principle “Turning the best out of nature into Multi-Sensory & Nutritional Excellence”, Doehler has developed a series of customised product concepts that provide unique Multi-Sensory Experiences® and are perfectly in line with the nutritional awareness of the consumer.
Enjoy Multi-Sensory Experiences®
Bright colours, optimal texture, outstanding taste – the perfect multi-sensory product experience is in the focus of every new development at Doehler. At drinktec 2017, the company will showcase a wide range of innovative product concepts and application-specific ingredient solutions which provide unique Multi-Sensory Experiences®. For example, tropical fruits such as goldenberry and guava are characterised by a fresh and fruity taste in a new generation of fruit-based drinks, chia seeds as well as fruit and vegetable purees with chunks create an extraordinary mouthfeel and turmeric provides a particularly natural bright colouring.
Driving Nutritional Excellence
Beverages with optimised nutritional value that go hand in hand with a modern, healthy lifestyle – that is what many consumers want. Plant-based ingredients, “free from” solutions and reduced-sugar foods are more popular than ever. From Protein Water and Herbal Detox Teas to Better Nutritional Colas, Doehler will present innovative beverage concepts with healthy added value and fewer calories at drinktec. Doehler will also show its new range of MultiSense® flavours in addition to numerous sweetening solutions that allow reducing sugar by up to 100 %. The MultiSense® flavours range can be used to achieve significant sugar reduction without having to use sweeteners, or to improve the taste and mouthfeel of reduced-sugar products. Especially for soft drinks, the MultiSense® flavours achieve a particularly balanced overall multi-sensory impression and are therefore perfect for reduced-sugar carbonated soft drinks or still drinks.
Hall B2, Stand 101
