According to a recent industry analysis conducted by Future Market Insights, Inc., a leading market research and competitive intelligence provider, global hydration boosters market is projected to grow significantly, with an estimated valuation of USD 8.8 billion in 2024 and a forecasted rise to USD 19.5 billion by 2034, driven by a CAGR of 8.3 % over the period. This growth is fueled by changing consumer preferences, a focus on health-conscious products, and innovative marketing strategies, such as influencer partnerships and social media campaigns.

Key industry trends include the increasing popularity of calorie- and sugar-free hydration solutions, particularly flavoured options like apple, citrus, and watermelon, which enhance both taste and health benefits. The market is also benefiting from the demand for convenient, portable product formats, such as powdered solutions, liquid concentrates, and single-serving packets, which cater to busy consumers and athletes.

“Analyse the projected growth of the global hydration boosters market, focusing on the impact of innovative product development, changing consumer preferences, and the increasing demand for sugar-free and calorie-free options on the market’s CAGR of 8.3 % over the 2024-2034 period.”- says Nandini Roy Choudhury, Client Partner at Future Market Insights.

The sector is evolving with the introduction of multifunctional hydration products that support energy boosts, immune health, and skin wellness, incorporating ingredients like collagen, caffeine, and vitamins. The rising consumer interest in holistic wellness is driving the popularity of these products.

As global temperatures rise and active lifestyles become more common, the need for effective hydration solutions is growing, particularly in regions like the U.S., Germany, and India. In the U.S., for example, the market is expected to reach USD 3.4 billion by 2034, driven by trends in fitness and preventive healthcare. Germany is also seeing increased demand for hydration products, particularly among its elderly population.

Competition outlook

The global business landscape of hydration relief products revolves around the rising consumer appetite, the trend of preventive healthcare, and product innovation. Attractive packaging, the infusion of natural healthy ingredients, and the widespread distribution network attract companies to increase their market share.

These strategies are not only helping the companies to increase their revenue but also increasing their consumer base and brand attraction among consumers. Key companies in the global industry are narrowing down their product strategy by including clean-label solutions in their portfolio to attract health-conscious consumers. These companies emphasise sustainability and infuse unique ingredient formulations into their products.

These marketing strategies and product innovations help the key players to increase their sales across the globe. Increasing investment in research and development and widespread online distribution attract manufacturers and brands to increase their sales in the global industry. Companies are coming up with different solutions for different applications to gain consumer attraction.

For instance

• In October 2023 BODYARMOR Sports Nutrition company launched the “Bodyarmor Flash I.V.” in powder and bar form in the rapid rehydration category. According to the company, this product with added minerals and vitamins will help the consumers to stay hydrated.
• In April 2024, Evocus company launched the four popular flavours of the products to keep them competitive in the global business landscape.

Leading manufacturers

• MOONFREEZE FOODS PRIVATE LIMITED
• SEEverse
• HydroMate
• Liquid I.V.
• Espri Life
• Venture Pal
• Drip Drop Hydration Inc
• EVLUTION NUTRITION
• Adapted Nutrition
• Hydralyte
• Equalan Pharma
• OFFSPRING BEAUTY CO
• Lipoid-Kosmetik

These insights are based on a report on Hydration Boosters Market by Future Market Insights, Inc.

2023 was a very positive year for the citrus activity in São Paulo state and in Triângulo Mineiro concerning prices received by citrus farmers. Orange values were at firm levels during the year in both the in natura market and at the industry – in this segment, quotations hit record levels in real terms, allowing a year of good profitability.

This scenario is explained by the lower supply compared to the demand, despite the fact that the 2023/24 production is on average. Orange juice stocks started the season at low levels, and there was the need to purchase the raw material in order to prevent a significant decrease of stocks at the end of the current season. Moreover, the orange juice demand is firm in the international market, especially from the US, country that has been registering limited production for years due to greening (HLB) impacts.

In November, prices of orange to the industry hit real records, considering Cepea historical series, which has started in October 1994 (monthly values were deflated by IGP-DI October/23).

Orange production

The 2023/24 orange season in São Paulo state and in Triângulo Mineiro may decrease 2.2 % compared to the previous, according to Fundecitrus. The total volume is forecast at 307.22 million boxes, 0.7 % smaller in relation to the first estimate, released in May.

The decrease is related to above-average rains, which increased the incidence of blossom-end rot, to the negative biennial cycle (except in the north), the lower volume of flowers verified in some late variety trees and to the intensity of greening.

It is important to mention that this volume is below the need of the industry to meet the international demand and increase juice stocks, which are very low. According to CitrusBR, the volume in stocks hit the lowest level in 12 years, totaling only 84.745 thousand tons of volume equivalent to concentrate juice by the end of the 2022/23 season (June/23), downing 40.7 % compared to the previous crop. These critical numbers arise serious concerns about the global orange juice supply.

The climate impact of food is important to Europeans. Three out of five consumers consider climate impact when buying food according to a new survey by Yara.

Yara International announced the findings in a new European survey on sustainable food conducted by leading international market research company IPSOS on behalf of Yara. The report provides an overview of consumer purchasing habits and sustainable food preferences.

“The report shows that Europeans are highly motivated to buy sustainable food to reduce their climate impact. This should be a wake-up call to the entire food industry,” says Birgitte Holter, VP of Green Fertilisers at Yara. “While three out of five Europeans find the climate impact important when buying food, a majority feel it is not easy enough to understand available information about the climate emission to be able to make sustainable choices. More than three out of four consumers would prefer to be able to read the carbon footprint on the food item,” Holter says.

The world’s food production accounts for more than a quarter of global greenhouse gas emissions. This new report shows that 58 % of Europeans consider the climate impact important when buying food and beverages. In addition, 51 % of Europeans are willing to pay more for fossil free food items, meaning food produced without fossil sources. However, most people feel that it is not easy to know which food is climate friendly, as 76 % of Europeans would like the carbon footprint to be visible on the food label.

“Decarbonisation of food is possible and that is why we are developing green fertilisers made from water and air using renewable energy, to support farmers and food companies in reducing their climate impact of their food. These voluntary choices must be supported by adequate policies. The EU’s Sustainable Food System initiative, planned for the end of 2023, should therefore create a set of incentives for food systems’ actors to go beyond the minimum requirements and favor low-carbon footprint solutions such as green fertilisers,” says Holter.

In Porsgrunn, Norway, Yara is building the first production plant to run on renewable energy. From here, Yara will produce green fertilisers made without the use of fossil energy or fossil sources. This will result in crops with an up to 30 % lower carbon footprint and up to 20 % carbon footprint reduction in the food produced, making them a powerful solution to grow a decarbonised and fossil free food future. The first green fertilisers are planned to enter production in the second half of 2023.

The market demand for food made without fossil energy sources is high. More than half of Europeans (51 %) said they are willing to pay more for climate friendly food. A clear majority of Europeans (74 %) say food companies need to work to reduce the emissions from their food production.

Key findings in this survey:

• 58 % of Europeans consider the climate impact important when buying food and beverage items
• 69 % of Europeans would choose a climate friendlier food item versus a cheaper option. (26 % would choose a fossil free food item, 43 % would choose a low-carbon item)
• 51 % of Europeans say they are willing to pay more for food made without fossil fuel sources
• 31 % of Europeans already make sustainable choices when it comes to their buying habits
• More than three out of four (76 %) Europeans want to see the carbon footprint of food items on the label
• Nearly three out of four Europeans (74 %) believe food companies should work to reduce emissions in their food production

About the survey
The survey on the need for sustainable food was commissioned by Yara International and conducted by IPSOS. The panel consisted of 12,000 consumer respondents in France, Germany, the United Kingdom, Ireland, Italy, Spain, Poland, Romania, Turkey, Norway, Sweden and Denmark (1,000 respondents in each country). The data was collected from online interviews during the period of December 1 – 14, 2022.

Flowers of the 2023/24 crop, verified in the second semester of 2022, were considered excellent in the citrus belt of São Paulo and Triângulo Mineiro, which resulted in expectations of a good harvest. However, the weather after flowers blossomed was not ideal in many areas. Therefore, the next season may register lower supply compared to the demand.

Areas that have irrigation system (44 % of the total is located in the north of São Paulo state) registered anticipated flowers (in mid-July), and the weather was good after the blossoming. In this case, the development is considered satisfactory.

In other areas, however, scenarios were very distinct, since the rainfall was irregular and at different volumes among the regions. In the southwest of SP, flowers blossomed in late September, while it occurred in mid-October in other areas. In this case, as flowers opened in the rainy season (September/October), there had been more cases of blossom-end rot (“estrelinha”), increasing flower abortion.

Another aspect that reinforced concerns of the citrus sector in Brazil is the below-average amount of rainfall in many regions during the flower-settlement (especially in November), and temperatures were high in some moments. Thus, fruitlets dropped. From mid-December until now, rains have been more frequent, which brings relief, but are not capable to revert the scenario of losses.

In general, players expected that the 2023/24 season would be higher than the current; however, after many difficulties, opinions have started to change. The USDA released a report in December indicating that the Brazilian production may total 305 million 40.8-kilo boxes, 1.9% less compared to the current crop. It is important to mention that a more accurate forecast for 2023/24 will be possible only in mid-February.

Therefore, the scenario of low inventories at the end of 2022/23 may not be reverted in the next season. CitrusBR says that the ending stocks by June/23 may total only 140 thousand tons, lower than the strategic level, of 250 thousand tons.

Cepea calculations indicate that, in order for the volume in stocks by the end of 2023/24 (in June/24) returns to the strategic level of 250 thousand tons, the orange processing in 2023/24 may be at roughly 300 million 40.8-kilo boxes, which is equivalent to a production in São Paulo state and in Triângulo Mineiro at 340 million boxes, higher than what the USDA forecast.

TAHITI LIME – The first two months of 2023 may register high supply in São Paulo state, due to the peak period, which can press down quotations. On the other hand, as the industry may intensify processing activities and exports tend to increase in this period, the volume available is expected to reduce in the domestic market.

Avoidance of alcohol is becoming the norm for a growing minority of consumers around the world. While this trend is seen across all age groups, it is most apparent in Generation Z, with as many as a third of consumers aged 18 – 25 now saying that they never consume alcohol.

This trend is creating an entirely new sub-category within the alcoholic drinks market. Younger consumers appear reluctant to turn their backs on either the taste or sophistication of beer, wine and spirits in favour of traditional soft drinks. As a result, alcohol-free choices are flooding the shelves.

According to a new report from Innova Market Insights, four percent of all the beers and spirits launched globally in 2021 contained no alcohol at all, rising to seven percent among flavoured alcoholic beverages (FABs). Launch numbers in each of these areas have grown at CAGRs of 20 – 40 % over the past five years.

Alcohol removal is also becoming far more mainstream. “The big guns are all invested in the alcohol-free movement,” reports Lu Ann Williams, Global Insights Director at Innova Market Insights. “Brands such as Guinness 0.0 alcohol free stout and Freixenet 0.0 sparkling rosé wine offer both familiarity and novelty to young, brand-conscious drinkers.”

It is not all about a ‘no alcohol’ positioning, however, as launches of low-alcohol drinks such as hard seltzers are growing twice as fast. The soft drinks giants have even been exploring this area in partnership with alcohol companies. For example, Coca-Cola (with Molson Coors) already offers the Topo Chico hard seltzers brand, while PepsiCo (with the Boston Beer Co) is ready to roll out Hard Mtn Dew in early 2022. PepsiCo has also applied for a trademark that suggests an alcoholic version of Rockstar could be on the cards.

Whether it is in alcohol reduction or its complete removal, the industry is recognizing that alcohol-shy youngsters are the target audience of tomorrow. Adjusting to their needs is a major focus for right now.

The availability of citrus fruits should increase in the in natura market of São Paulo State in November. Besides the harvesting of late oranges, the supply of tahiti lime should also grow until late November, after the rains in late October (despite the small amount). The warmer weather in November, however, should boost the demand for these fruits, which may underpin quotes, at least in the first fortnight of the month.

As regards orange, the supply of late oranges should increase sharply – the harvesting of valencia oranges started in August (a month before the usual period) and for natal oranges, in mid-October. The wilted-leaf variety should also be available starting November, as it reaches the ideal maturation stage to be traded in the in natura market. According to growers consulted by Cepea, quality has been higher for these varieties than for pear oranges, which should favor sales in the in natura market.

Concerning mid-season varieties, the amount of high quality fruits is becoming lower and lower, due to the dry and hot weather in September and October (when many oranges wilt and crystallize). Thus, in October, pear orange prices averaged 22.99 BRL per 40.8-kilo box, on tree, 17.8 % up compared to that from September.

Citrus growers from SP have also reported losses of mature fruits, due to recent rains, which came along with strong winds in some areas. According to recent reports from citrus growers consulted by Cepea, the groves in regions near Catanduva and Jales may have been the most damaged by winds.

TAHITI LIME – The availability of tahiti lime in early November should be even lower, but it may gradually increase in irrigated groves. According to agents, rains in late October, although occasional, may have favored tahiti lime growth, which should be harvested from the second fortnight of November.

The volume, however, may be smaller than that previously estimated, since in October, high price levels for this variety led some growers to harvest the fruits at a small-size and out of the ideal maturation stage (these fruits would only be ready in November). In October, tahiti lime prices averaged 83.64 BRL per 27-kilo box, harvested, 33.3% up compared to that in September.

Higher supply should also favor tahiti lime exports, which have been low since July, due to the price rises for the variety in the Brazilian market and the low supply of fruits in the required standard for the international market. It is worth to mention that, despite the slower pace, the performance of Brazilian tahiti lime exports has been positive this year, with record volumes registered (until September).

The global cold pressed juice market is segmented by category into conventional and organic; by type into fruits, vegetables and blends; by distribution channels into store based and non-store based and by regions. The global cold pressed juice market is estimated to grow at a CAGR of around 10 % over the forecast period i.e. 2019-2027.

The cold pressed juice market is anticipated to maintain a significant growth rate on the back of rising disposable income levels, awareness among consumers concerning healthy food & drinks, and easy availability of cold pressed juices. On the basis of category, cold pressed juice market is segmented into conventional and organic. Out of which organic is expected to be dominant segment as a result of shifting trends towards consummation of organic juices and increasing per capita income in developing economies across the globe.

North America cold pressed juice market is anticipated to witness fast growth. This growth is attributed to the rise in the implementation of latest technologies in packaged food & beverages industry, changing lifestyle of consumers, and existence of well-established industrial infrastructure in the region. Growing awareness among consumers regarding health benefits of sugar-free and organic juices are some another factors that drives the growth of regional market.

Growing Concerns Regarding Various Health Issues

Growing concerns regarding various health issues, while simultaneously growing number of health benefits associated with consuming cold pressed juices are estimated to boost the growth of cold pressed juice market. Rising health awareness among consumers is gradually causing a shift towards the consumption of beverages that are calorie-free, caffeine-free, and free from artificial ingredients. Numerous factors such as changing lifestyle, changing food patterns, and rising health consciousness among younger section of the society are likely to result in considerable growth of cold pressed juice market during the forecast period.

However, use of organic flavors and adoption of the high pressure processing (HPP) manufacturing processes, makes them expensive. Thus, in terms of cost, cold pressed juices are anticipated to witness significant hindrance in term of the market growth in comparison to its substitutes.

The report titled “Cold pressed juice Market: Global Demand Analysis & Opportunity Outlook 2027” delivers detailed overview of the cold pressed juice market in terms of market segmentation by category, by type, by distribution channels and by regions.

Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.

This report also provides the existing competitive scenario of some of the key players of the global cold pressed juice market which includes company profiling of Coca Cola / Odwalla, Hain Blue Print Inc., Starbucks / Evolution Fresh, Suja Life, LLC, Pressed Juicery, Juice Generation, Florida Bottling, Drink Daily Greens, Liquiteria and Other Prominent Players. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global cold pressed juice market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.