Ad:Business Contacts
Ads:Current issue FRUIT PROCESSINGWorld Of Fruits 2023Our technical book Apple Juice TechnologyFRUIT PROCESSING Online Special: Instability of fruit-based beveragesFRUIT PROCESSING Online Special: Don’t give clogs a chanceOrange Juice ChainOur German magazine FLÜSSIGES OBST

The launch of Ocean Spray® Zero Sugar marks the first national brand to introduce a zero-sugar product with no artificial sweeteners in the shelf-stable juice aisle.

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by roughly 700 farmer families, has announced the launch of Ocean Spray® Zero Sugar Juice Drink, the first beverage from Ocean Spray with bold flavour, 0 g of sugar, and no artificial sweeteners*.

Ocean Spray® Zero Sugar Juice Drink will be available in two flavours, Ocean Spray’s iconic Cranberry flavour and Mixed Berry, a new flavour to the brand’s beverage portfolio. Made with real fruit juice and sweetened with stevia*, Zero Sugar is an excellent source of Vitamin C.

“From full flavour blends to refreshing diet and now bold zero sugar, Ocean Spray is committed to developing product innovations that continually meet the needs and desires of consumers who are seeking out more options for their juice drink,” said Trinh Le, Vice President, Next Generation Beverages and Omni-Channel Marketing at Ocean Spray. “We’re excited to be the first brand to introduce this new innovative product in the shelf stable aisle and continue our legacy of beverage innovation.”

Ocean Spray® Zero Sugar is the latest in the brand’s developments to create more health-conscious options for today’s shoppers. Earlier this year, Ocean Spray launched another “better-for-you” juice line, which includes Immunity Cranberry Blueberry Acai, Immunity Orange Mango, and Ocean Spray® Revitalize Cranberry Pineapple Juice Drink. These function-forward beverages are made with real fruit juice, no artificial sweeteners*, and zero added sugar.

Ocean Spray® Zero Sugar Juice Drinks will be available in the US at grocery stores and Walmart in November 2023

*Contains stevia leaf extract, which has been further processed

Lithuanian design agency FOLK gave a holiday makeover to a beloved Christmas drink—kissel. The agency ditched the traditional powder mix and created a brand new product “Slippery Business” in tin packaging, specifically designed for a revamped drink formula.

FOLK, one of the most recognized design agencies in the Baltic region, reintroduced the nation’s Christmas favorite, a cranberry kissel, in unique packaging. Generally sold as a powder mix, the newly-formulated product, called “Slippery Business,” is packaged in a tin casing to shake and liven up the traditional festive table.

A Lithuanian beloved kissel is a non-alcoholic drink where cranberries, the star of the flavor palette, shine through a slightly gooey and slippery texture. It is served almost exclusively on Christmas and is usually the one drink no Lithuanian family forgoes.

However, the design agency felt the conventional drink packaging lacked some festive charm and should be given the justice it deserves in a specially-made tin casing. The product name, design, and font were inspired by the drink’s unique texture, while the colors represent the acidity of cranberries. The new drink formula also has less sugar, is vegan and gluten-free to suit everyone’s dietary requirements.

The freshly repackaged kissel was a Christmas gift to FOLK’s clients, friends, and partners. According to Ignas Kozlovas, creative director at FOLK, business gifts present a great opportunity to showcase the ingenuity and challenge oneself in non-conventional tasks. Therefore each year FOLK, which has a passion for Lithuanian folklore, aims to surprise their clients with knock-your-socks-off gifts.

“Traditions have a tendency to change over time, even during the biggest holidays of the year. Several past years have shown us that you can join everyone for a festive dinner through a smart device, or order international dishes instead of traditional ones,” said Kozlovas. “Not many things stay the same in these changing times, but kissel remains a national treasure every single Christmas. However, the drink is too good to be enjoyed only once a year, and we believe the new tin packaging might give it a chance to make an after-holiday come-back.”

“Slippery Business” also allowed the agency to experience the manufacturing process hands-on. The agency was involved in formulating the modern yet well-known flavor and adapting tin casing to the drink’s unique texture—the tin, filled with non-fizzy drink, is softer than usual, therefore allowing to feel the kissel’s texture without even tasting it.

“We created the product having in mind that Christmas itself is a slippery business with unexpected topics at festive dinners or unusual office parties. The entire process—from design to manufacturing—allowed us to also understand the challenges that our clients face every day and be better prepared to tackle the new unique tasks next year,” added Kozlovas.

About FOLK
FOLK is a Lithuanian brand creation and design agency with the main focus on consumer needs. The agency provides brand strategy, packaging, and logo design services, and collaborates with their clients to best serve the consumers and produce unique, Lithuanian folklore-inspired designs.

Leveraging Brightseed’s artificial intelligence, Ocean Spray will unlock new compounds inside the Cranberry, powering next generation health innovation in the superfruit’s healthy product line

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, and Brightseed, an A.I.-led biosciences company recognized as a World Economic Forum Technology Pioneer, announced an agreement to leverage Brightseed’s A.I., Forager®, to profile the compounds in cranberries and surface new connections between cranberries and human health. The collaboration with Brightseed puts Ocean Spray on the path to having the world’s most comprehensive nutritional profile of the cranberry — including the cranberries’ previously unknown bioactive compounds and potential health benefits.

“Similar to how different grapes produce different wine varietals, each cranberry strain can be extraordinarily diverse in their phytochemical composition, resulting in different colours, flavour nuances, size, and a trove of health-promoting bioactive compounds,” said Katy Galle, Senior Vice President of Research & Development at Ocean Spray Cranberries, Inc. “Our agreement with Brightseed puts us on a path to profiling our cranberry varieties and understanding their health potential like never before. The insights from this agreement will support us as we continue to innovate healthy products for our consumers, in addition to informing how we grow, separate, and treat our cranberries to optimize for target health benefits and sustainability.”

Cranberries have long been considered a superfruit and are celebrated as a rich source of polyphenols with high antioxidant activity. “Some of the cranberry’s potent health benefits are well-known, including their impact on bladder and kidney function. With over 100 cranberry varieties, the vast majority of compounds in cranberries have never been explored for their impact in the human body, however, they carry enormous potential to open up new dimensions for health and wellness.”

According to Christina Khoo, Director Emerging Science, Nutrition and Regulatory Affairs at Ocean Spray Cranberries, Inc., leveraging the A.I Forager to deep dive into the bioactive components in cranberry varietals helped accelerate Ocean Spray’s innovation activities to evaluate exciting health benefits of cranberries including immunity and cognitive health and build the scientific evidence.

“We are thrilled at the early findings of this discovery work which is showcasing how important crop diversity and growing practices are for bioactive content and expression,” said Sofia Elizondo, Co-founder and Chief Operating Officer of Brightseed. “The question Forager is able to answer is not just ‘what is in a cranberry?’ but also ‘what is different about all these cranberry varieties?’ With Forager’s insights, Ocean Spray’s stewardship will be taken to the next level and so will consumer comprehension of what a cranberry can do for health.”

Forager, Brightseed’s proprietary A.I. and an R&D 100 Award winning technology, illuminates what have been traditionally opaque to science – the complex, molecular structures of plant compounds – and maps their impact on human biology. In a few months of A.I.-powered analysis on Ocean Spray’s cranberry strains, Forager found 10x more bioactive phytochemicals and 4x more phytonutrients across a sample of Ocean Spray’s cranberry varieties. Moreover, multiple cranberry strains were packed with more than 350 bioactive compound classes with promise to positively impact immunity and cognition – new territories of health benefits that were previously unknown in cranberries.

Forager’s discoveries may then be evaluated through in vitro validation and potentially human clinical trials to enable clinically proven claims for Ocean Spray’s future product innovations.

As Ocean Spray continues to focus on health and wellness, the new beverage aims to feature roughly 40 % less sugar while still delivering a delicious, classic taste

As part of Ocean Spray’s commitment to bringing healthy and delicious products to the market, the agricultural cooperative owned by more than 700 farmer families has announced a partnership with Amai Proteins in an effort to incorporate healthy, sweet proteins into the product portfolio. Through joint development agreements, Ocean Spray and Amai Proteins plan to develop cranberry juice with at least a 40 % sugar reduction, offering consumers more ways to incorporate the cranberry into a healthier lifestyle.

Amai Proteins’ innovative sugar-reduction solution is a hyper-sweet protein that is thousands of times sweeter than sugar. Through computational protein design, Amai Proteins has redesigned sweet proteins to fit the requirements of the market including temperature and acid stability for better shelf-life, great taste and affordable cost. The resulting designer proteins are 100 % protein, and expected to be a healthy, tasty sweetening solution.

Ocean Spray is partnering with Amai Proteins in this ground-breaking designer protein research to continue to provide great tasting and lower caloric solutions for people worldwide, leveraging the best that technology has to offer.  The reduced sugar cranberry juice offering will continue to extend Ocean Spray’s tradition of bringing good tasting and healthful products to consumers without compromising the goodness and bold taste of the cranberry.

Additionally, Ocean Spray and Amai Proteins are excited to continue their partnership to develop and apply learnings to additional Ocean Spray products in the future.  This is a significant milestone for Ocean Spray and the beverage industry.  Many other companies are working to remove sugar and maintain taste but tend to fall short on flavor.

“Ocean Spray is proud to partner with Amai Proteins to bring consumers additional options for changing habits and lifestyles,” said Katy Latimer, VP of Research and Development at Ocean Spray. “We will continue to develop options that showcase the incredible health benefits of the cranberry while highlighting our commitment to health and wellness.”

“Amai Proteins offers the sweetest protein in the world as a tasty and healthy significant sugar reduction solution,” said Ilan Samish, CEO of Amai Proteins. “We are excited to be working with Ocean Spray in bringing our sweet proteins to the iconic cranberry cooperative as a healthy option for consumers to enjoy their favorite cranberry flavor.”

About Ocean Spray
Founded in 1930, Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry farmers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. The Cooperative’s cranberries are currently featured in more than a thousand great-tasting, nutritious products in over 100 countries worldwide. Leading by purpose, Ocean Spray is committed to the power of good—creating good, nutritious food that has a direct and powerful impact for the health of people and planet. All for good. Good for all.

About Amai Proteins
Amai Proteins fixes our food system one protein at a time. The first line of products are hyper-sweet designer proteins that are healthy, tasty, and affordable thus enabling significant sugar reduction without compromising taste.  Amai (means ‘sweet’ in Japanese) fits proteins to the mass food market by learning how life adapted to extreme environments. Such adaptation mechanisms are applied via computational protein design followed by environmentally-friendly and sustainable production in a brewery using yeast or other microorganisms. The resulting GMO-free delicious protein is inspired by sweet proteins that sweeten exotic fruits found along the equatorial belt. Market launch is expected in 2022.

Just in time for FIE, the Hamburg- based ingredients specialist Bösch Boden Spies presents a new product in its range: Cranberry Seeds from Ocean Spray.

Seeds are all the rage because they give food texture and provide valuable nutrients. The new Cranberry Seeds from Ocean Spray go one step further: with their bright red color, they are also a visual highlight, and turn every product into an eye-catcher.

The red color is one hundred percent natural and comes directly from the fruit. The seeds also provide valuable fiber and omega-3 fatty acids, and consist of 20 % plant-based protein. In this way they enhance food not just visually, but also functionally, and give it a crunchy texture.

Ocean Spray Cranberry Seeds offer a wide range of possible applications, e.g. in snacks, baked goods, muesli and granola bars, yoghurt and salad toppings, spice mixes, smoothies and drinks.

They are harvested from the flesh of ripe cranberries, from which they are separated using a physical process, and then dried to the desired degree of moisture.

The seeds are a by-product of cranberry production. By making them usable, Ocean Spray is able to utilize the entire fruit – a further step towards sustainability for the company.

The Hamburg-based ingredients specialist Bösch Boden Spies presents a new product in its range: Ocean Spray’s 50° Brix cranberry concentrate. It offers beverage manufacturers numerous advantages.

The beverage market is changing: More and more consumers are looking for healthy thirst quenchers that are low on sugar and high on added functional value. Meanwhile, traditional juices and spritzers are increasingly having a hard time in the market. New product concepts are in demand: Ocean Spray’s 50° Brix cranberry concentrate offers beverage manufacturers the ideal basis for this.

The product is characterized by a special production process whereby fewer turbidity-forming ingredients are transferred into the concentrate. As a result, it is particularly color-stable and can easily be mixed with other beverages without flocculating.

Adding this cranberry concentrate to juices, for example, can significantly reduce the sugar content of the beverages. The products taste tart and exotic with a natural, light sweetness. At the same time, the subtle cranberry taste enhances the flavors of the other fruits.

The cranberry concentrate increases the antioxidant content of a drink. And their attractive red color gives beverages containing cranberry a special visual appeal as well.

The cranberry concentrate is also good for using in alcoholic beverages, and is suitable for other product segments as well, such as the dairy sector.

Revolution Brands LLC announced it had begun accepting wholesale pre-orders for Slice – a new sparkling water flavoured only with USDA-certified organic fruit juices, organic flavors and carbonated water.

Intellectual property attorney Joseph C. Gioconda of the Gioconda Law Group PLLC represented New Slice Ventures in acquiring the federally registered trademark rights to the Slice brand.  Spiral Sun Ventures, a seed capital fund that invests in early-stage companies that create better-for-you consumer products, has invested in New Slice Ventures.

Slice is now available in four flavours in 12-ounce cans: Raspberry Grapefruit, Blackberry, Mango Pineapple and Apple Cranberry.  Slice will be sold by the 4-pack, but is also available in single serve cans.

Slice has no added sugar, no artificial sweeteners, no artificial colors or caffeine. Slice is only 25 calories per can which is up to 80% fewer calories than most regular cans of soda.

Mark Thomann, CEO of New Slice Ventures LLC, which now owns the Slice trademarks in the United States, said: “We are excited about the launch of Slice. Slice is a great brand and one that can connect with a new generation of consumers who want something a little healthier than soda, but just as delicious.”

Glenn Backus, a former executive with H-E-B, Trader Joe’s and Supervalu is with Revolution Brands, which handled the creation and launch of the new Slice.  “We worked very hard to create an organic sparkling water that tastes amazing and has a sweetness much closer to soda than any other sparkling water on the market.  Customers have asked for a healthier alternative to their usual soda, but traditional sparkling water brands lack the flavour they crave.  So, we created the new Slice. Only 25 calories per can with a refreshing sweetness that everyone will love.”

Ocean Spray, an agricultural cooperative owned by more than 700 cranberry farmers, announced that it has added two beverage lines to its extensive product portfolio: Ocean Spray® Organic 100 % Juice Blends and Ocean Spray® Pure Cranberry (Unsweetened) 100 % Juice.

Ocean Spray® Organic 100 % Juice Blends are the perfect combination of organically grown North American cranberries from family farms, with other organic fruit juices. Organic 100 % Juice Blends contain no added sugars1, preservatives or artificial flavors and are available in three delicious flavors: Cranberry, Cranberry Apple and Cranberry Blueberry. All Ocean Spray® Organic 100 % Juice Blends are non-GMO2 and feature the USDA Organic seal (certified organic by QAI). Each flavor has 100 % Vitamin C per serving and each 8-ounce glass is equivalent to one cup of fruit. An 8-ounce glass of these blends contains 100-130 calories, depending on the flavor.

For the pure, authentic taste and unique health benefits of the cranberry, Ocean Spray’s Pure Cranberry (Unsweetened) 100 % Juice contains no added sugars1, artificial flavors, preservatives or colors and is non-GMO2. Each one-liter bottle provides the health benefits from the juice of more than 900 cranberries! An 8-ounce serving is only 60 calories and is equivalent to one cup of fruit to support daily nutritional needs. The juice can be enjoyed on its own or added to smoothies or sparkling water for an extra health boost.
“By adding Organic and Pure (unsweetened) beverages to our line up, we’ve rounded out our portfolio of “good-for-you” juices and juice drinks,” said Patrick Cramb, Ocean Spray’s Director of Beverage Marketing. “We continue to develop innovative products to deliver the cranberry’s healthy attributes in formats that fit the lifestyles of consumers around the world.”

Ocean Spray® Organic 100 % Juice Blend and Ocean Spray® Pure Cranberry (Unsweetened) 100 % Juice are available nationally in the US. The suggested retail price of Ocean Spray® Organic 100 % Juice Blends is $3.99 per 1 liter bottle, while Ocean Spray® Pure Cranberry (unsweetened) 100 % Juice is $5.98 per 1 liter bottle.

1 These products are not low calorie foods – see Nutrition Facts for sugar and calorie content.
2 These products do not contain genetically engineered ingredients.