Archer Daniels Midland Company (NYSE: ADM), one of the leading suppliers for ingredients, has now added new colors to its product range: firstly, micronized color powders made from coloring foodstuffs; secondly, paprika extract for particularly vibrant shades of orange.
The new micronized color powders from ADM are made up of particles that are much smaller than conventional color pigments. This gives the powders a larger surface – in relative terms – and increases their opacity. As a result, they give foodstuffs a highly intensive and striking coloring.
ADM offers its customers micronized color powders for all common color shades. The new solutions complete the previous range from yellow to red, now also allowing additional colorings in green and blue. The raw materials that the ADM developers use are coloring foodstuffs such as safflower, curcumin, red radish and spirulina. The products are available for instant beverages, chewing gum, powder mixtures, concentrates and confectionery. Despite the small particle size, the colors are by no means nanomaterials.
Paprika for bright orange – without any E numbers
The WILD Rainbow Range, ADM’s range of coloring foodstuffs and natural colors, has also been expanded and now includes paprika as a new coloring foodstuff that can be used for all food applications. It is suitable for all pH values and is heat-stable. In contrast to orange carrot, for example, paprika extract does not change its color and become more yellow when heated, but rather retains its original orange.
Paprika can be used to give a bright orange color to various products, including confectionery, snacks, ice cream, baked goods, breakfast cereals and chewing gum. It is actually an original color rather than the result of mixing two separate colors (red and yellow). Both the micronized color powder and paprika extract can be declared as ingredients with no E numbers, which means that they are suitable for clean label products.
The first impression always counts! When it comes to buying food and beverages an appealing color and appetizing appearance are indispensable. Color not only indicates freshness, quality and a delicious taste. In the age of social media consumers also place high value on vibrant food to make their Instagram and Facebook feeds colorful. Pink burger buns, green popcorn or purple smoothies are only the beginning. At the same time, consumers focus more than ever on healthy nutrition. Additives and E numbers are simply not accepted anymore. EXBERRY® by GNT, one of the global market leaders in Coloring Foods, will be at FoodTech Barcelona from 8 to 11 May with its all-natural colors from fruit and vegetables. At stand 712, the brand’s experts will provide advice, inspiring ideas and support food and beverage manufacturers in fulfilling consumer demands.
“Color is one of, if not the most important buying criterion for food and beverages, today. Manufacturers need to be aware of the latest trends to make their products succeed on the shelf”, says Carla Compte, Country Sales Manager GNT Iberia S.L. “Our market trend analysis shows that 2018 is the year for purple! It is an ideal color shade to attract attention and to deliver inspiring food and beverage that meet the needs of consumers.” The EXBERRY® portfolio offers more than 400 shades of intense and stable colors. They are suitable for all types of applications and meet the highest quality expectations and standards.
EXBERRY® experts will be available at stand 712 to provide insights into recent color trends, advise on the application of Coloring Foods and explain the quick and easy transition process from additives to Coloring Foods. The booth will also demonstrate the concept “from farm to fork” – the complete vertical integration of the EXBERRY® supply chain which guarantees best quality, year-round availability and stable prices. A supermarket area with many applications will further show how they support a clean label. During live demonstrations, visitors will have the opportunity to get a first-hand impression of Coloring Foods and taste trendy purple smoothies.
