Bevolution Group, one of most diverse and innovative beverage manufacturers in the US, announced the launch of Dr. Smoothie’s Watermelon Kiwi Refreshers. This is the latest flavour of its widely successful Refreshers line of beverages to help consumers refresh and recharge with a hint of green coffee extract.
Dr. Smoothie Refreshers are crafted from real fruit juice and green coffee extract, which is a natural energy boost that consumers will love any time of the day. These fresh-tasting beverages offer more than just simple refreshment.
The new Watermelon Kiwi Refreshers joins a growing portfolio of Dr. Smoothie Refreshers that include Strawberry Acai; Watermelon Cucumber Mint; Wildberry Hibiscus; Peach Mango; Blood Orange Coconut Ginger; and Dragon Fruit Lychee.
These lightly caffeinated beverages are perfect for smoothie shops, cafes, bars or any foodservice establishment that caters to consumers seeking a unique, premium option for their beverage menu that delivers a blast of refreshment with a great taste.
Just like the other Refreshers beverages, the new Dr. Smoothie Watermelon Kiwi Refreshers is just pure goodness: no artificial colours or preservatives, no HFCS, sweetened with cane sugar and stevia, shelf-stable, made with real fruit juice and natural flavours, gluten-free, lactose-free, vegan and blended in the US.
Dr. Smoothie Refreshers Watermelon Kiwi are available in 46 Fl oz, shelf-stable bottles and are sold to foodservice distributors or direct in the US.
As per a new Fact.MR analysis, the global bottled tea market is forecasted to expand at a CAGR of 4.5 % from 2023 to 2033. The market is valued at USD 50 billion in 2023 and is thus expected to reach a size of USD 78 billion by the end of 2033.
Black tea is also well known as a source of antioxidants that aid in the body’s elimination of free radicals. It doesn’t have any sodium, fat, sugar, carbonation, or added sweetness. It is almost calorie-free. It supports maintaining a proper fluid balance and improves general health.
- The camellia sinensis plant is used to produce all varieties of tea products, including green, black, oolong, and white, as per the National Institutes of Health.
“Rising adoption of flavoured bottled tea by Millennials”
Millennials choose tea in bottles over freshly brewed tea produced at home. The growing adoption of flavoured bottled tea by young consumers is boosting market expansion. Global demand for bottled iced tea beverages has been aided by Generation Z.
Decreased stress, antioxidants, and hydration are a few of the advantages of drinking bottled iced tea. As a result, people are adopting this beverage and supporting market growth. Also, the antioxidants in iced tea have the power to purify the body, eliminate toxins that have built up, and improve health.
“Increasing demand for discrete flavours of bottled tea in North America”
North America accounts for 60 % share of the global market due to rising customer desire for ready-to-drink beverages and consumer-driven product innovations.
Increasing demand for discrete flavours of bottled tea and the availability of premium tea brands are the elements supporting market expansion in the region.
Competitive landscape
Leading companies are attempting to boost their market presence by utilising novel ingredients & flavour combinations and maintaining quality control. Key bottled tea manufacturers are implementing strategies such as new developments, enhancing product standards, and launching new products following safety regulations to lower the environmental impact. They are focusing on authenticity and packaging, pricing trends, and improving supply chain management.
For instance,
- Tiesta Tea, a Chicago-based loose-leaf tea company, launched a new line of functional cold-brew bottled tea in targeted grocery stores in the U.S.
- Buddha Teas, a California-based brand ventured into Latin America, Mexico, with its bottled tea and beverages, cannabidiol blends, and RTD matcha beverages.
- DanonWave-owned Brand Stok launched a new range of cold brew beverages, including Stok Yerba Mate Cold Brew Teas, which are ready-to-drink bottled tea ranges.
- Arcadia Beverage launched Zumora, a new clean-label beverage line, including bottled tea.
These insights are based on a report on Bottled Tea Market by Fact.MR.
Arla Foods Ingredients will serve up innovative concepts for high-protein ready-to-drink (RTD) tea and coffee at Vitafoods Europe (May 9th to 11th).
The market for functional RTD teas and coffees is predicted to grow 6 – 7 % by 2026,* creating opportunities for both sports nutrition manufacturers and mainstream health brands. To support them, Arla Foods Ingredients has created two inspirational new RTD concepts:
- A cold brew coffee that works as either a morning caffeine boost or a pre-workout energiser. High in protein, calcium and caffeine, but low in sugar and fat, it will appeal to the 58 % of consumers who choose functional food and beverages that increase their energy levels.*
- A refreshing RTD tea, designed as the perfect mid-afternoon pick-me-up. Flavoured with yuzu and high in protein and calcium, it’s tea but with an invigorating new twist, and is ideal for the 57 % of consumers who choose products that support strong and healthy bones.*
Both concepts owe their high protein and calcium content to Lacprodan MicelPure®, a micellar casein isolate produced using gentle membrane filtration technology. As well as allowing on-pack nutrition claims, its benefits include a mild milky taste and low viscosity throughout a product’s shelf life. During production, Lacprodan MicelPure® offers outstanding heat stability, unlocking a range of processing, packaging and flavour options.
Troels Nørgaard Laursen, Director for Health & Performance at Arla Foods Ingredients, said: “Consumers are increasingly seeking out beverages that are novel and convenient and also offer a nutritional boost. RTD teas and coffees with functional benefits are riding a major wave right now, and these concepts demonstrate how they can deliver an on-trend combination of protein, calcium and caffeine.”
Arla Foods Ingredients will exhibit at Vitafoods Europe on Stand G30. Other concepts on show will include a multi-textured bar with protein in every layer, a special edition of which has been created for Vitafoods, and Rehydrate & Restore – a clear refreshing RTD beverage solution which combines protein with electrolytes.
*Innova Market Insights
Despite the brewing geopolitical, economic, and health crises, China’s hot drinks sales are set to increase, as consumers trade up to higher-quality products. The introduction of innovative and customised tea, coffee, and plant-based hot drinks is bolstering the market growth. As a result, the China’s hot drinks market is set to register a compound annual growth rate (CAGR) of 6.1 % from CNY 231.4 billion (USD 36.2 billion) in 2021 to CNY 311 billion (USD 48.6 billion) in 2026, says GlobalData, a leading data and analytics company.
GlobalData’s report, ‘Chinese Hot Drinks – Market Assessment and Forecasts to 2026’, reveals that while tea remains the mainstay, the coffee culture is growing owing to the evolving lifestyles and preferences of urban consumers. The market growth will be primarily driven by the hot coffee category, which is set to register the fastest value CAGR of 6.5 % during 2021-2026. The category will be followed by other hot drinks and hot tea with a CAGR of 6.2 % and 6.0 %, respectively, over the forecast period.
Naveed Khan, Consumer Analyst at GlobalData, says: “The stringent COVID-19 lockdowns in Beijing, Shanghai and in the Hainan province have undermined the on-premise sales of hot drinks. However, consumers are treating themselves to higher quality tea and coffee at home. The growing demand for the new consumption experiences among the urban youth, and the introduction of new brew styles and flavours by international and homegrown companies are powering the growth of the hot coffee category in China.
“Hot tea, the largest category by value sales, continues to expand as new Chinese-style teas, such as yellow tea and scented tea, are gaining traction. The health concerns due to the pandemic are spurring the demand for herbal drinks that are perceived to improve immunity and overall health and wellness.”
According to the report, ‘convenience stores’ was the leading distribution channel in the Chinese hot drinks market in 2021, followed by hypermarkets & supermarkets, and e-retailers. Nestlé, China Tea, and Zhejiang Xiangpiaopiao were the top three companies in the fragmented Chinese hot drinks sector in value terms in 2021, and Nescafe and U.Loveit were the leading brands.
The per capita expenditure (PCE) on hot drinks in China increased from USD 6.5 in 2016 to USD 12.7 in 2021, surpassing the regional average at USD 11.1, but lagging the global level at USD 17.0. China’s PCE on hot drinks will surge to USD 17 in 2026.
Khan concludes: “Multinational and local companies are launching new products with innovative marketing strategies to develop new consumption occasions and expand their base. They are targeting young consumers, who are eager to experiment with innovative brew styles and flavours. However, the strict pandemic control measures, economic slowdown, and political standoff over Taiwan may slowdown the hot drinks sector’s growth momentum in the intermediate term.”
Firmenich, one of the world’s largest privately-owned fragrance and taste companies, and Finlays, a leading supplier of tea, coffee and botanical solutions, have entered an agreement giving Firmenich full sales rights to Finlays’ European tea and coffee extracts portfolio in Europe, effective immediately.
As a part of this new agreement, Firmenich will focus on commercializing two core parts of Finlays’ extracts business in Europe: its world-leading Cold Brew Coffee portfolio and its Tea Extract portfolio. The Cold Brew Coffee portfolio serves a rapidly growing segment within the European region, and is crafted using a proprietary process which delivers a distinctly smooth, rich flavor experience. Finlays’ Tea Extract portfolio includes The Wellbeing Collection, a range of premium, all-natural tea extracts which are rich in bioactive compounds associated with various health benefits. These extracts are sustainably sourced from Finlays’ own tea farms, with on-site extraction facilities that enable tea leaves to be harvested and extracted on the same day, thereby preserving their fresh flavor and natural bioactive composition.
Under the new agreement, Firmenich is responsible for the full sales process, from commercial relationship to brief management, supported by the Finlays team. The partnership focuses exclusively on Finlays’ ranges of tea and coffee extracts, and covers European markets only.
The ready-to-drink cold brew coffee boom continues in 2020, proving its longevity as a category in the face of the global pandemic.
According to Allegra World Coffee Portal, cold-brew coffee generated $10.4bn US sales in 2019, achieving an exceptional 7.3 % growth. As opportunistic brands jostled for position in the chilled aisles in supermarkets around the world, innovation in the category was key to capture consumer attention.
Plant-based innovation
The rise in veganism is making its mark in the RTD coffee market and we are seeing many brands introduce plant-based beverages to their portfolios alongside traditional dairy offerings. Health-conscious consumers are looking to improve their lifestyle and plant-based RTD lattes that use almond, oat, hazelnut, rice, and coconut milks are proving increasingly popular. In fact, the global demand for dairy alternatives is estimated to be over $25.5bn by the end of 2028.
With a clean and sophisticated flavour profile, plant-based RTD coffee is also reaching new audiences who are looking to dabble in a dairy-free lifestyle without committing full time.
Nitro coffee
If you add nitrogen to a cold-brew coffee, you’re rewarded with nitro coffee. Previously considered niche, nitro coffee had made its way into the mainstream as shoppers look to treat themselves to more luxurious beverages. This premium RTD offering is popular with consumers due to its creamy mouthfeel, high caffeine content and sweet flavour.
Nitro coffee is brewed, put in a keg, and then infused with nitrogen before being sold in cans in supermarkets in a variety of flavours, including caramel and vanilla.
Single-origin
Tapping into the provenance trend, coffee drinkers around the world are seeking our RTD coffee that has a distinct flavour profile from coffee beans connected to a single country, region, producer or even farm. This trend is changing how roasters use extracts in RTD coffees as consumers opt for lighter roasts with distinctive characteristics, sourced from specific areas of the world.
Hard RTD coffee
Like hard seltzers, hard RTD coffee offers a healthier, low calorie alternative to other alcoholic beverages on the market. These flavoured beverages marry up two of the fastest growing beverage trends in 2020, adding sugar fermented alcohol (used in hard seltzers) to RTD coffee. Hard RTD coffees are often combined with milk and flavours such as salted caramel and chocolate, to give a creamy, sweet flavour.
Functional energy drinks
Brands are repositioning RTD coffees as the beverage of choice for health-conscious shoppers who need an energy boost, dubbing them as functional energy drinks. As consumers look to switch out traditional sugar laden energy drinks for healthier energy drinks, that give them their much-needed pick me up without the white stuff, Treatt expect to see more low-calorie RTD coffees with natural flavourings and vitamins hit the market.
There’s a good reason why this trend is growing; functional energy drinks that use natural and organic ingredients are on the up, with Grandview Market Research predicting sales to reach $32 billion by 2025, which accounts for nearly 40 % of the US market.
Caffeinated fruit juice
An exciting innovation being seen in North America is caffeinated fruit juice, where fruit juice is infused with cold brew coffee. This is another arm of the functional energy drink category, tapping into the demand from health-conscious consumers. The beverages can deliver multiple benefits, including antioxidants, vitamin C, vitamin B and a wake-up kick from the caffeination. Juice flavours seen enjoying the buzz include cranberry, guava, and citrus.
References
Source: Treatt
Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, introduced Ocean Spray® Brew, a first-of-its kind hybrid drink made with real fruit juice and cold brew coffee. With its nearly 90-year old, iconic Ocean Spray® brand, the cooperative is relentlessly driving innovation to accelerate Ocean Spray’s evolution toward health and wellness. The launch of Brew builds on a pipeline of innovation coming from the cooperative, bolstering its mission of connecting farms to families for a better life by delivering a new beverage that is both nutritious and provides natural energy. Brew marks yet another expansion for Ocean Spray into a new category of coffee, and Ocean Spray will continue to drive future growth opportunities for the cooperative this year.
Ocean Spray® Brew will be available in two flavors, Cranberry Lemonade with Cold Brew Coffee and Cranberry Blueberry with Cold Brew Coffee. Brew features 100 % Colombian Coffee, with each 8 oz serving containing 40 milligrams of naturally sourced caffeine from green coffee beans, which is equal to a 1/2 cup of coffee. In addition, Brew contains antioxidant vitamin C, as well as vitamin B and real fruit juice, with no added sugar, no preservatives, and no artificial flavors or colors.
Ocean Spray® Brew will be on-shelf in the USA this month in Target, Stop & Shop, Shaw’s, Albertsons, Vons, and Safeway, and will continue to expand to more stores throughout the year.
The PET bottle has emerged as the preferred packaging for drinks among Japanese millennials due to its ease of use and eco-friendly nature. Against this backdrop, beverage giant Suntory Beverage & Food Limited (SBF) is looking to capitalize on the growing popularity of this packaging format to drive ready-to-drink (RTD) coffee sales amid a shrinking RTD market in Japan, says GlobalData, a leading data and analytics company.
According to the company’s report: Success Case Study: Suntory Craft Boss – Craft-style ready-to-drink coffee resonates with Japan’s Millennials, Japan is the largest RTD coffee market in the world, selling 3,574 million liters in 2017. However, the market volume growth in Japan has been slow in recent years and is expected to decline at a compound annual growth rate of -0.89 % between 2017 and 2022. On the other hand, GlobalData’s Market Analyzer reveals that the percentage of sales of PET bottled RTD tea & coffee has increased by 2.81 % from 6,659.30 million liters in 2017 to 6,851.58 million liters in 2018.
Suntory launched Craft Boss, a new range of RTD coffee under the Suntory Boss brand, in April 2017. The Craft Boss range is sold in PET bottles rather than metal cans to offer new consumption experience to millennial consumers.
Shagun Sachdeva, Consumer Insights Analyst at GlobalData, says: “The company’s move to launch craft-style coffee drinks in a PET bottle format is part of strategic product positioning to tap new consumer groups, particularly millennials. This clearly demonstrates that it has understood the importance of innovation in terms of appeal and packaging format, in line with the demographic changes in Japan.”
Craft Boss PET bottled coffee series crossed 27 million cases in 2018. It was the biggest driver of Boss coffee sales, which crossed 100 million cases last year. The success of this series helped Suntory compensate decline in other products, with a very strong growth of 8 million cases in 2018 compared to the previous year.
Sachdeva concludes: “Suntory is one of the first major manufacturers to react to the slow market growth of RTD coffee in Japan. The company has quickly identified the market gap and is catering to the evolving demands of the white-collar millennials to take advantage of the appealing market segment. Simply put, the company used incremental innovation and customer-centric strategy to gain a clear, competitive edge over rivals.”
In line with the guiding principle “Turning the best out of nature into Multi-Sensory & Nutritional Excellence”, Doehler will present pioneering ingredients, ingredient systems and integrated solutions which reflect the core topics of naturalness, plant-based nutrition, Nutritional Excellence and Multi-Sensory Experiences® to visitors at the SIAL trade show, held from 21 to 25 October.
Unique taste explosions in beverages
Doehler will present inspiring product ideas for beverages based on the best and natural ingredients for unmistakable taste experiences. Smoothies have been innovation drivers in the beverage aisle for many years. But they are no longer only about puréed fruit. The new generation of smoothies offers a lot more than just pure nutrients, with their sensory properties also part of the impressive package! Tropical fruits, such as goldenberry and guava, add a fresh and fruity taste, chia and flax seeds create an extra-crunchy mouthfeel, while turmeric provides a highly natural shiny colour. That makes the “superfood smoothies” a real highlight in the beverage aisle and a unique indulgence for all the senses!
Through years of experience, comprehensive industry expertise and global networking, Doehler develops customised concepts for the different consumer target groups. At SIAL, Doehler presents its extensive portfolio of Adult Soft Drinks which are specifically tailored to the consumer requirements of the 25+ age group. The innovative Brewed Sodas or Kombucha impress thanks to their reduced sweetness and extraordinary flavours.
Healthy nutritional value through the power of nature
Less sugar – same full taste. Foods and beverages with optimised nutritional value that are exactly in line with a modern, healthy lifestyle are what many consumers want. Doehler will present new beverage concepts at SIAL featuring healthy added value and fewer calories and ranging from innovative energy drinks to premium reduced-sugar lemonades and reduced-calorie fruit and vegetable juices. The company will also introduce its new range of MultiSense® Flavours in addition to numerous sweetening solutions that enable the reduction of sugar content by up to 100%. The MultiSense® Flavours range can be used to achieve significant sugar reduction without having to use sweeteners or to significantly improve the taste and mouthfeel of reduced-sugar products. MultiSense® Flavours create a balanced overall impression for soft drinks and dairy-based beverages and are therefore perfect for a broad range of innovative products.
Botanical diversity – Doehler offers its customers a comprehensive portfolio of high-quality botanical plant extracts and full spectrum powders which provide health-promoting additional benefits, unlock unique taste experiences and are 100% natural. The portfolio includes, among other things, African extracts from baobab, moringa leaves and honeybush. The high-quality extracts impress thanks to a naturally fresh taste, and also provide inspiration for healthy and trendy product positionings. Thanks to state-of-the art processing technology, it is possible to use botanic ingredients in a wide range of applications, from clear, near-water beverages, such as Aqua Plus, up to full-bodied yoghurts or food products, such as cereal bars.
Doehler also offers plant-based proteins, such as pea and rice protein blends, that supply the body with all the essential amino acids it needs, and taste good, too. Thanks to the use of proteins from high-quality raw materials, supported by natural flavour compositions, the end products – from cereal bars to snack drinks – are characterised by outstanding multi-sensory properties.
Plant-Based Nutrition
Be it on health grounds or due to particular beliefs, more and more people are cutting out animal products and choosing a purely plant-based diet. Whereas just a few years ago, plant-based alternatives were the preserve of select specialist shops, they are now a staple found in almost any supermarket.
Based on Doehler’s broad portfolio on plant-based ingredients such as protein, fruit and vegetable ingredients, or dairy-free ingredients from oats, almonds, rice or coconut, the company creates numerous inspiring product concepts that reflect current lifestyles and the spirit of the times. Delicious plant-based desserts with fresh fruit preparations and flavours ranging from apple, pineapple, blueberry or mango that provide a delicious plant-based alternative to traditional yoghurts or creamy plant-based ice cream based on coconut with the subtle taste of turmeric. The new generation of plant-based drinks also create new and exciting taste experiences based on dairy-free ingredients, such as delicious cold brew coffee drinks with plant-based proteins, or fruity rice drinks with exotic tastes.
Hall 5a, Stand H218
Organically based synthetic material with sunflower seed shells protects fossil resources
In cooperation with Golden Compound, the internationally active packaging manufacturer ALPLA is bringing a world first onto the market: a biodegradable coffee capsule that consumers can dispose of in their home compost.
Together with materials manufacturer Golden Compound, ALPLA has developed a market-ready coffee capsule that environmentally aware consumers can use with a clear conscience. The capsule is made from the material Golden Compound green. This comprises an organically based material and ground natural fibres from sunflower seed shells. The capsule and filter fleece are completely biodegradable in the garden compost within a maximum of six months, and are free from aluminium and genetically modified organisms. ALPLA provides its customers with the capsule and the garden-compostable lid.
By-product of sunflower processing
Golden Compound uses sunflower seed shells as a reinforcing material. They are a by-product of the food industry and not in competition with food production. In this way, Golden Compound green protects fossil resources and reduces the carbon footprint. Composting the capsule generates humus, and the coffee grounds contain valuable plant nutrients such as potassium, phosphorus and nitrogen.
Excellent characteristics
The material also has excellent characteristics, as confirmed by numerous certificates: the oxygen barrier is very much comparable with conventional plastics such as PP-EVOH-PP. The monolayer coffee capsule is thus aroma-proof without outer packaging. Furthermore, Golden Compound green is certified in line with the standards ‘OK compost HOME’ and ‘OK biodegradable SOIL’ from TÜV.
As National Coffee Day (September 29) approaches this weekend, consumers are looking for options beyond their typical cup of joe in favor of ready-to-drink (RTD) varieties offering functional benefits. When asked what their ideal bottled/canned cold coffee drink would include, new research from Mintel reveals that US RTD coffee consumers want options that include antioxidants (47 %), promote brain health (40 %), are anti-inflammatory (35 %) or have added probiotics (30 %).
Aside from functional benefits, there is also potential for coffee that encourages consumption beyond the usual morning or afternoon pick-me-up. More than two in five (42 %) RTD coffee consumers say their ideal bottled/canned cold coffee drink would help them relax, while over one third (35 %) are interested in products with added protein.
Innovation in the RTD coffee segment has contributed to its strong growth. In fact, while roasted coffee is the largest segment of the coffee category (39.2 % market share), RTD coffee continues to drive the category as the fastest growing segment, growing 31 % in the last two years. Overall, total coffee retail sales in the US are estimated to grow 4 % in 2018 to reach $14.4 billion, with steady growth expected to continue through 2023.
“Innovation is vibrant and diverse in the RTD coffee segment and includes new products that are carving out sometimes surprising territory and often taking inspiration from unconventional beverage categories. What’s more, our research shows that iGeneration* consumers are more likely to drink RTD coffee than brewed coffee, indicating this is how they are entering the market. Consumer interest in better-for-you beverages is also shaping the market as demand for organic and non-GMO coffee or functional formulations enhanced with all-natural flavors, protein and vitamins grows. The broader trend of beverage blurring is also opening up opportunity for innovation and brand extension, especially in the RTD segment,” said Caleb Bryant, Senior Beverage Analyst at Mintel.
Non-dairy milk makes a splash
The better-for-you beverage movement extends to consumers’ coffee preferences both at-home and away. As non-dairy milk sales continue to rise, consumers are increasingly looking for it in their coffee, too: more than one third (36 %) of RTD coffee consumers say their ideal RTD coffee would contain non-dairy milk. What’s more, Mintel research shows that just as many dairy milk consumers add dairy milk to their coffee/tea as non-dairy milk consumers add non-dairy milk to their coffee/tea (32 % respectively). Dairy alternatives are making a splash on-premise, as well. According to Mintel Menu Insights, the use of non-dairy milk as an ingredient in coffee drinks on US menus grew 107 % in the last two years**, with almond milk as the standout star, growing 198 % in the same time period.
“Non-dairy milk is a fast-growing segment of the non-alcoholic beverage market, with many consumers, especially iGens and Millennials***, switching from using dairy milk to non-dairy milk on an everyday basis and as an addition to their coffee. While soy milk is the most common non-dairy milk used in both coffee and tea drinks, it is falling out of favor. Meanwhile, almond milk has experienced strong growth on menus across the US, indicating that we can expect to see operators swap soy milk for other non-dairy milks, with oat milk emerging as another rising star to watch,” continued Bryant.
Generation X drives third wave coffee movement
Innovation within the on-premise coffee market is spurring increased consumption among consumers as Mintel research reveals that one quarter (25 %) of those who drink coffee away from home (AFH) say they are buying coffee drinks AFH more often in 2018 compared to a year ago. Those who are ordering coffee AFH more often are not only trying out new drinks (39 %), but are also buying more premium and cold coffee beverages (32 % respectively).
While younger consumers are driving consumption of cold coffee drinks, with 28 % of iGens who drink coffee AFH saying that they most often order flavored iced coffee, Generation X consumers**** are driving the third wave coffee movement. In fact, Generation X consumers who drink AFH are the most likely generation to say they enjoy treating themselves to expensive coffee (38 % vs 33 % overall) and that they would be motivated to visit a new coffee shop for premium coffee beans (31 % vs 21 % overall)—staples of third wave coffee.
“The third wave coffee movement demonstrates that a sizable population of coffee drinkers view coffee as something that should be celebrated. Gen Xers, while a smaller segment of the US population compared to Baby Boomers***** and Millennials, are a prime target for shops offering third wave drinks as they are most likely to treat themselves to drinks made with premium coffee beans. Further, the growing presence of third wave coffee drinks means younger iGens will likely enter the third wave coffee market at a relatively young age. While iGens love flavored and iced coffee drinks now, operators must follow this generation throughout their ‘coffee career’ as many will ‘age out of’ these drinks and eventually join their older counterparts in the third wave coffee movement,” concluded Bryant.
*Aged 11-23 in 2018; in this report, only adult iGens aged 18-23 were surveyed.
**Between Q1 2015-Q1 2018.
***Aged 24-41 in 2018.
****Aged 42-53 in 2018.
*****Aged 54-72 in 2018.
The Coca-Cola Company announced that it has reached a definitive agreement to acquire Costa Limited, which was founded in London in 1971 and has grown to become a major coffee brand across the world.
The acquisition of Costa from parent company Whitbread PLC is valued at $5.1 billion and will give Coca-Cola a strong coffee platform across parts of Europe, Asia Pacific, the Middle East and Africa, with the opportunity for additional expansion. Costa operations include a leading brand, nearly 4,000 retail outlets with highly trained baristas, a coffee vending operation, for-home coffee formats and Costa’s state-of-the-art roastery.
For Coca-Cola, the expected acquisition adds a scalable coffee platform with critical know-how and expertise in a fast-growing, on-trend category. Costa ranks as the leading coffee company in the United Kingdom and has a growing footprint in China, among other markets. Costa has a solid presence with Costa Express, which offers barista-quality coffee in a variety of on-the-go locations, including gas stations, movie theaters and travel hubs. Costa, in various formats, has the potential for further expansion with customers across the Coca-Cola system.
The acquisition will expand the existing Coca-Cola coffee lineup by adding another leading brand and platform. The portfolio already includes the market-leading Georgia brand in Japan, plus coffee products in many other countries.
Costa also provides Coca-Cola with strong expertise across the coffee supply chain, including sourcing, vending and distribution. This will be a complement to existing capabilities within the Coca-Cola system.
Coffee is a significant and growing segment of the global beverage business. Worldwide, coffee remains a largely fragmented market, and no single company operates across all formats on a global basis.
Global consumption of ready-to-drink coffee reached 5,500 million litres in 2017, a 19 % increase since 2012, according to a new report from global food and drink experts Zenith. Further growth is forecast, with sales expected to exceed 6,600 million litres in 2022.
“Japan is by far the biggest market, with 55 % of global volume, and is relatively mature with a significant proportion heated in vending machines,” commented Zenith Chairman Richard Hall.
“Much of the dynamism is coming from North America, with annual growth of 13 % and the introduction of many new trends such as cold brew, nitrogen infusion, carbonation and black coffees,” he continued. “Iced coffees are also gaining ground worldwide from low levels because of their taste, refreshment, convenience and quality.”
In terms of regional shares, Asia Pacific leads with 83 % of total volume, followed by North America and Europe with 10 % and 3 % respectively. Consumption has increased across all regions since 2012, spurred by new product development and increasing interest in healthier beverage choices.
