Ritual Zero Proof, the number one non-alcoholic spirits brand in North America1, is expanding into the ready-to-drink (RTD) space for the first time with three classic non-alcoholic cocktails in a can: Margarita, G&T, and Spritz. Landing just in time for the unofficial start of summer, the flavourful lineup makes it easier than ever to enjoy real cocktails made non-alcoholic, anytime and anywhere.
A flavour-first cocktail experience, made more convenient for today’s drinkers (+21)
Each expression is inspired by Ritual’s award-winning zero-proof spirits, including Agave Spirit Alternative, Gin Alternative, and Aperitif Alternative, and comes in lightly carbonated cans that deliver true-to-cocktail flavour without sacrificing quality or taste. The Margarita, G&T and Spritz each highlight the character of their base spirits and bring Ritual’s familiar profiles into a more effortless cocktail experience that stays true to the brand’s flavour-first approach.
Enjoyed straight from the can or poured over ice, Ritual’s non-alcoholic canned cocktails are the easy, grab-and-go choice for any occasion, from backyard barbecues to beach coolers and everything in between:
- Ritual Zero Proof Margarita – A fresh tasting margarita with bright, zesty, bold citrus notes upfront, balanced by tart citrus and smooth earthy agave, with an invigorating finish.
- Ritual Zero Proof G&T – Classic gin and tonic flavours meet notes of juniper, coriander, angelica root, and fresh-tasting lime zest to balance out the crisp, bitter tonic.
- Ritual Zero Proof Spritz – An effervescent aperitivo with bittersweet citrus and floral notes, hints of spice and herbs, and rosy and citrusy champagne flavours on the finish.
“As more consumers embrace moderation without stepping away from social drinking, the expectation for non-alcoholic options has shifted from ‘available’ to ‘exceptional,'” said Megan Hurtuk, Head of Marketing of Non-Alcoholic Beverages at DIAGEO North America. “Ritual was built on the idea that you shouldn’t have to compromise on flavour or experience, and this launch brings that same standard to the ready-to-drink shelf, delivering cocktail-quality options in the moments where convenience matters most.”
Expanding access to premium non-alcoholic cocktails
Ritual RTDs underscore the brand’s commitment to making cocktail culture more accessible by enabling more shared social occasions for those who choose not to drink or drink in moderation. In a portable, ready-to-drink format, Ritual non-alcoholic cocktails extend the brand into new consumption moments, sitting comfortably alongside full-ABV offerings in social settings year-round.
Ritual Zero Proof RTDs are available now in the United States at select retailers and online at www.ritualzeroproof.com for a suggested retail price of $13.99 per four-pack and will remain a permanent addition to the Ritual Zero Proof portfolio.
1NIQ L52 10/11/25
Introducing Pear Drop Margarita & Fizzy Toffee Apple Martini
BrewDog, by Tilray Brands, Inc., is shaking up the ready-to-drink category with new Wonderland cocktails inspired by nostalgic flavours. Landing in Sainsbury’s and online this month, the launch initially introduces two SKUs: Pear Drop Margarita and Fizzy Toffee Apple Martini
Designed to disrupt a category dominated by classic, predictable serves, Wonderland delivers playful, throwback-inspired flavours reimagined for a modern audience. As part of BrewDog’s commitment to innovation, the range challenges traditional cocktail conventions with bold, flavour-led serves. At 10 % ABV in a convenient 200 ml format, it is built for pre-drinks and spontaneous social occasions.
The launch taps into growing demand for nostalgic flavours, with 76 % of UK consumers attracted to tastes that remind them of the past1. By ‘up-aging’ familiar sweet-shop flavours into premium RTDs, Wonderland brings a clear point of difference to the category.
Alongside the new range, BrewDog is evolving the Wonderland brand with a refreshed creative platform that leans into nostalgia across flavour, visual identity and tone of voice – bringing to life the idea of “Your favourites, all grown up”.
Lauren Carrol, COO at BrewDog, said, “Wonderland is designed to stand apart in an increasingly crowded RTD market. Rather than following the same classic cocktail trends, we’re creating bold flavour experiences inspired by nostalgic sweet-shop favourites that instantly connect with consumers in a fresh and memorable way.”
She continued, “With standout branding, highly recognisable flavour cues and strong social appeal, we believe Wonderland has the potential to drive real excitement, trial and incremental growth within the category.”
The range will be supported with in-store activation in Sainsbury’s, including bold POS and sampling. This will be backed by PR, influencer activity and digital campaigns to build awareness.
Additional Wonderland flavours, including Cherry Bakewell Sour, Rhubarb & Custard Colada and Lemon Sherbet Sling, will launch across ecommerce and wider channels from May, with the existing ‘Classics’ range available until stock lasts.
1Mintel, 2026
Two classic warm-weather favourites, now in frozen ready-to-drink cocktail pouches – no blender required
As consumers 21+ look for refreshing, affordable ways to enjoy cocktails at home, Daily’s Cocktails, the leader in frozen ready-to-drink cocktail pouches, is introducing two refreshing additions – Spiked Strawberry Lemonade and Spiked Iced Tea Lemonade.
Lemonade and tea-flavoured ready-to-drink beverages remain at the forefront of the category, with lemonade representing 11 % of dollar sales and tea at 5 %, both continuing to gain traction as consumer demand for refreshing flavour profiles grows.1
Daily’s takes those familiar favourites and transforms them into bold, flavour-forward frozen cocktails all in its signature, single-serve pouch format.
Each 10 oz. pouch (MSRP $1.99) delivers 5 % ABV and slushy-style enjoyment without the blender, ice, or mess. Simply freeze, massage, and enjoy.
Spiked Strawberry Lemonade balances bright citrus with juicy strawberry flavour for a sweet-tart finish, while Spiked Iced Tea Lemonade pairs smooth tea notes with crisp lemonade flavour for a refreshing twist on a backyard classic.
At a time when consumers are increasingly value-conscious, Daily’s frozen cocktail pouches offer an accessible way to enjoy a frozen cocktail experience at home – no expensive bar tab or equipment required.
Spiked Strawberry Lemonade and Spiked Iced Tea Lemonade will be available in the US beginning spring 2026.
1Source: Circana Multi Outlet+, Latest 52 Weeks ending 2-15-2026
Malibu announced the release of Malibu Pink, a bold and bright new flavour innovation that proves summer energy can be served up 365 days a year. Bursting with the fruity flavour of guava, pineapple, and coconut and a playful pink colour, this new release is bringing a fresh twist to the rum aisle.
This new expression features guava at its heart, complemented by pineapple and Malibu’s signature coconut for a tropical taste. As exotic flavours like guava transition from specialty to mainstream1, Malibu Pink delivers an on-trend spirit. Whether mixed with lemonade or enjoyed as a shot, Malibu Pink offers a sun-soaked experience in every sip. Later this spring, Malibu will release a new pink-drenched campaign alongside activations and partnerships to put a playful twist on Malibu’s Do Whatever Tastes Good ethos.
“Malibu has always been the go-to drink for those seeking a tropical and exotic experience. With the launch of Malibu Pink, we’re pairing familiar favourites like coconut and pineapple with new guava-led notes as the next evolution in tropical flavour transporting summer-seekers on a new adventure,” said Saragh Killeen, US Brand Director, Malibu.
Malibu Pink joins Malibu’s portfolio of vibes-inducing drinks including Malibu & Dole Ready-to-Drink Cocktails. This juicy collaboration hit shelves January 2026, putting the summer mindset year-round in a new convenient format. The Malibu & Dole Ready-to-Drink cocktails are inspired by the #1 way people enjoy Malibu2 and bring together the coconut essence of Malibu with real rum, real pineapple juice from Dole, crisp sparkling water and other natural flavours for a tropical and refreshing taste. This new variety 8-pack includes 4 juicy flavours: Pineapple, Pineapple Mango, Pineapple Strawberry and Pineapple Dragon Fruit. This new range has only 130 calories per 12oz can and is free from artificial sweeteners or colours.
1Uren | 2026 Flavour Trends to Watch
2IWSR 2023
Maison Perrier introduced Maison Perrier Chic, the brand’s first-ever line of premium flavoured sparkling beverages that reimagines classic cocktails into non-alcoholic delights. Blending fan-favourite flavours with Maison Perrier signature grand bubbles, Chic offers a refreshing twist on French sophistication – no spirits needed.
Crafted in collaboration with a distinguished French bartender from one of the World’s 50 Best Bars, Chic mixes real fruit juice and natural flavours with the iconic grand bubbles of Maison Perrier, adding a splash of French flair to your sip. Whether unwinding after a long day, hosting a chic soiree, or savouring a stylish nightcap, Chic delivers an elevated cocktail-inspired experience in every can.
For only 30 calories or less per can, Maison Perrier Chic serves up four flirty flavours inspired by classic libations:
- Daiqui’red Flavoured Sparkling Beverage, a twist on the beloved frozen classic, the Daiquiri, with vibrant tart fruit and sparkling bubbles.
- Peach Spritzer Flavoured Sparkling Beverage, a juicy peach delight with a crisp finish puts an effortlessly chic spin on a Bellini.
- Piña Fizz Flavoured Sparkling Beverage, reminiscent of the fan favourite Piña Colada, a coconut and pineapple fusion of flavours that transports tastebuds to paradise.
- Citrus Fizz Flavoured Sparkling Beverage, a reimagined take on French 75. Bright, zesty lemon flavour and a crisp bubbly finish.
Maison Perrier Chic Citrus Fizz Flavoured Sparkling Beverage will be exclusively available at Whole Foods, while the other irresistible flavours will soon grace retailers in the U.S., including Amazon, beginning this April. With an MSRP of USD 5.99 for a 4-can pack, it’s the perfect opportunity to indulge in a little sophistication.
As per this latest study by Fact.MR, a provider of market research and competitive intelligence, the global nitro cocktails market is expected to garner USD 102.7 million by 2033, expanding at a high-value CAGR of 16.7 % from 2023 to 2033.
Nitrogen gas is added to beverages to give them a distinctive texture and flavour. Under high pressure, nitrogen gas is added to a beverage during this procedure, resulting in small bubbles that give the beverage a silky and creamy texture.
Market expansion is being driven by the fast-rising demand for beverages that are ready to drink. In addition, the demand for healthy and low-sugar beverages is growing as a result of consumers’ growing health awareness. Additionally, adoption of convenience-oriented lifestyles has been encouraged by rapid urbanisation, rising middle-class population, and growing number of youths in developing economies, which has increased the demand for ready-to-drink beverages with nitro infusions.
As the demand for unique and visually appealing cocktails continues to grow, the market for nitro cocktails is expected to continue expanding rapidly. However, it is worth noting that the use of nitrogen gas can be potentially dangerous if not handled properly; so it is important for bartenders and establishments to take proper safety precautions when preparing and serving nitro cocktails.
Key takeaways from market study:
- The global nitro cocktails market is valued at USD 21.9 million in 2023.
- Worldwide demand for nitro cocktails is projected to increase at a CAGR of 16.7 % from 2023 to 2033.
- The global market is estimated to touch USD 102.7 million by the end of 2033.
- The market in China is projected to surge ahead at a CAGR of 21.6 % during the forecasted time frame (2023 to 2033).
- The market in the United Kingdom is forecasted to expand at 14.9 % CAGR through 2033.
“Consumer demand for new products is rising, along with continuously changing drinking habits and consumer behaviour, which is fueling the consumption of nitro cocktails,” says a Fact.MR analyst.
Market competition
The market for nitro cocktails is still relatively small but is growing rapidly. More and more bars and restaurants across the world are adding nitro cocktails to their menus, and some companies are even producing pre-made nitro cocktails that can be purchased in stores. In addition, there are now specialised nitro cocktail machines that bars and restaurants can use to create their own unique nitro cocktail creations.
- Cruise Beverages announced the debut of a new range of Nitro-infused CBD Craft drinks in February 2021. These really useful drinks provide a substitute for alcoholic beverages. They are designed to improve focus and aid individuals in managing stress and anxiety without causing a spike in sugar levels or hangover-like symptoms.
Britvic is expanding its iconic range of mixers and juices with the launch of three new Cocktail Mixers that tap into the increasing demand for elevated serves that also deliver on great taste. The move will help bartenders prepare perfect drinks every time, with only the addition of the chosen spirit needed to mix up classic cocktails. The range features Mojito, Piña Colada and Strawberry Daiquiri mixers, and will be available from August 2023 exclusively for the hospitality channel.
Cocktails are worth an impressive £686m in hospitality, having risen by 132 % in the past year1, and represent a significant growth opportunity for outlets. The new Britvic Cocktail Mixers were chosen from the top five ‘go-to’ cocktails, as half of consumers say they prefer classic drinks that they know and trust2. Operators will be able to trade up from standard mixed drinks to popular cocktails on their menus, as the range will offer delicious cocktails that can be made with ease.
Adam Russell, director of foodservice & licensed at Britvic, comments: “3. In the current climate, people need even more reason to be tempted out of home, with 88 % of consumers saying they want bars and pubs to provide them with an experience they can’t get at home.4 Premium serves and cocktails have a big role to play here.”
“Despite the opportunity, we know that half of bar owners say they don’t offer cocktails in mainstream outlets because they take too long to make, there are too many ingredients to stock or there is a lack of staff skill or knowledge. Our Cocktail Mixers are designed to make cocktails an easier opportunity to tap into and are the perfect addition to help operators serve cocktails more quickly, efficiently and cost-effectively.”
Britvic Cocktail Mixers will be available to the licensed sector from August 2023. All three mixers come in at under 40 kcal per serve, are HFSS compliant and are suitable for vegans. At Britvic, we have a long history of helping people make healthier choices and our innovation pipeline continues to focus on low and no-sugar products which meet HFSS regulations, all while maintaining our commitment to never compromising on taste.
The launch will be supported by social media, merchandising, and point of sale. The range will be available via www.sensationaldrinks.com.
1CGA, Mixed Drinks Report ,Q3 2022
2CGA Mixed Drinks Report, Volumetric Sales, Q3 2022
3CGA, Mixed Drinks Report ,Q3 2022
4KAM – Competitive Socialising – Feb 22.pdf P5
PepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds. A modern alternative to complicated cocktail recipes or large format cocktail mixers, each 7.5oz mini-can of Neon Zebra mixed with your spirit of choice, makes two tasty cocktails without the fuss. Made with real juice and no artificial sweeteners, Neon Zebra mixers don’t compromise on taste. These non-alcoholic cocktail mixers come in four flavours: Margarita Mix, Strawberry Daiquiri Mix, Mojito Mix and Whiskey Sour Mix.
As a leader in beverage innovation, PepsiCo is entering the growing cocktail mixers category at a time when today’s homebound consumers are looking for easy-to-make cocktails. In fact, the cocktail mixers category (including total mixers, ginger beer, club soda, and tonics) saw 28 % growth in 2020 and is worth more than $858MM.1 Cocktail culture is taking hold at home, and people are looking for innovations that fit their lifestyle.
“With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience – to cut out time and mess without compromising on quality and taste,” said Emily Silver, VP of Innovation & Capabilities, PepsiCo Beverages North America. “Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavours and colours and easy-to-use, recyclable mini-can format. We’re thrilled with this new venture and all of the opportunities to come in the mixology category.”
With Neon Zebra, making classic cocktails is wildly easy, whether you’re an amateur mixologist or just a fan of great cocktails. Simply add 1 can of Neon Zebra + 3 oz. of liquor = 2 #WildlyEasy cocktails. Serve them over ice, top with your favorite garnish (or don’t!) and cheers to cocktail-making made easy.
Neon Zebra cocktail mixers come in four wildly popular flavours:
- Margarita Mix: Paired with your favourite tequila, it’s tangy and bold with a flavourful citrus kick of lime.
- Strawberry Daiquiri Mix: Sweet & fruity strawberry flavour with a hint of lime. The perfect balance with your favourite rum.
- Mojito Mix: Tasty lime and the light sweetness of real sugar makes a refreshing mojito, mixed with your rum of choice.
- Whiskey Sour Mix: Sour, but not too tart, for a balanced citrus flavour your whiskey will appreciate.
Neon Zebra launches in sustainable, recyclable packaging via aluminum cans and paperboard 6-packs. Neon Zebra started to roll out in the US across retail and online stores in March for an MSRP of $6.99-$7.99 for six 7.5FL oz cans.
1MULOC, 52 weeks, 2020; includes Total Mixers, Ginger Beer, Club Soda and Tonics
Absolut, Planet Earth’s Favorite Vodka, introduced Absolut Juice™ – the new must-sip spirit of the summer.
Made with superb Absolut Vodka and natural flavors from your favorite seasonal fruits – Absolut Juice™ offers a brand-new way to sip-with-a-spritz in two delicious favors, Strawberry and Apple. With no artificial flavors, five percent real fruit juice and 99 calories per serving1, Absolut Juice is perfect for mixing simple or craft-quality cocktails – like the summer-approved Absolut Juice & Club Soda with 20 % fewer calories than a glass of rosé2.
1 Per 1.5 Fl. oz. serving. Average Analysis: Calories 99k; Carbohydrates 3.5g; Protein and Fat 0g.
2 Absolut Juice Edition 1.5 Fl. Oz. Serving (with 3 Fl. Oz. Zero Calorie Soda Water): Calories 99; Carbs 3.5g; Protein and Fat 0g Vs. Rosé Wine 5 Fl. Oz. Serving (Per USDA Nutrient Database): Calories 126; Carbs 5.76g; Protein 0.6g; Fat 0g
