As per this latest study by Fact.MR, a provider of market research and competitive intelligence, the global nitro cocktails market is expected to garner USD 102.7 million by 2033, expanding at a high-value CAGR of 16.7 % from 2023 to 2033.
Nitrogen gas is added to beverages to give them a distinctive texture and flavour. Under high pressure, nitrogen gas is added to a beverage during this procedure, resulting in small bubbles that give the beverage a silky and creamy texture.
Market expansion is being driven by the fast-rising demand for beverages that are ready to drink. In addition, the demand for healthy and low-sugar beverages is growing as a result of consumers’ growing health awareness. Additionally, adoption of convenience-oriented lifestyles has been encouraged by rapid urbanisation, rising middle-class population, and growing number of youths in developing economies, which has increased the demand for ready-to-drink beverages with nitro infusions.
As the demand for unique and visually appealing cocktails continues to grow, the market for nitro cocktails is expected to continue expanding rapidly. However, it is worth noting that the use of nitrogen gas can be potentially dangerous if not handled properly; so it is important for bartenders and establishments to take proper safety precautions when preparing and serving nitro cocktails.
Key takeaways from market study:
- The global nitro cocktails market is valued at USD 21.9 million in 2023.
- Worldwide demand for nitro cocktails is projected to increase at a CAGR of 16.7 % from 2023 to 2033.
- The global market is estimated to touch USD 102.7 million by the end of 2033.
- The market in China is projected to surge ahead at a CAGR of 21.6 % during the forecasted time frame (2023 to 2033).
- The market in the United Kingdom is forecasted to expand at 14.9 % CAGR through 2033.
“Consumer demand for new products is rising, along with continuously changing drinking habits and consumer behaviour, which is fueling the consumption of nitro cocktails,” says a Fact.MR analyst.
Market competition
The market for nitro cocktails is still relatively small but is growing rapidly. More and more bars and restaurants across the world are adding nitro cocktails to their menus, and some companies are even producing pre-made nitro cocktails that can be purchased in stores. In addition, there are now specialised nitro cocktail machines that bars and restaurants can use to create their own unique nitro cocktail creations.
- Cruise Beverages announced the debut of a new range of Nitro-infused CBD Craft drinks in February 2021. These really useful drinks provide a substitute for alcoholic beverages. They are designed to improve focus and aid individuals in managing stress and anxiety without causing a spike in sugar levels or hangover-like symptoms.
Britvic is expanding its iconic range of mixers and juices with the launch of three new Cocktail Mixers that tap into the increasing demand for elevated serves that also deliver on great taste. The move will help bartenders prepare perfect drinks every time, with only the addition of the chosen spirit needed to mix up classic cocktails. The range features Mojito, Piña Colada and Strawberry Daiquiri mixers, and will be available from August 2023 exclusively for the hospitality channel.
Cocktails are worth an impressive £686m in hospitality, having risen by 132 % in the past year1, and represent a significant growth opportunity for outlets. The new Britvic Cocktail Mixers were chosen from the top five ‘go-to’ cocktails, as half of consumers say they prefer classic drinks that they know and trust2. Operators will be able to trade up from standard mixed drinks to popular cocktails on their menus, as the range will offer delicious cocktails that can be made with ease.
Adam Russell, director of foodservice & licensed at Britvic, comments: “3. In the current climate, people need even more reason to be tempted out of home, with 88 % of consumers saying they want bars and pubs to provide them with an experience they can’t get at home.4 Premium serves and cocktails have a big role to play here.”
“Despite the opportunity, we know that half of bar owners say they don’t offer cocktails in mainstream outlets because they take too long to make, there are too many ingredients to stock or there is a lack of staff skill or knowledge. Our Cocktail Mixers are designed to make cocktails an easier opportunity to tap into and are the perfect addition to help operators serve cocktails more quickly, efficiently and cost-effectively.”
Britvic Cocktail Mixers will be available to the licensed sector from August 2023. All three mixers come in at under 40 kcal per serve, are HFSS compliant and are suitable for vegans. At Britvic, we have a long history of helping people make healthier choices and our innovation pipeline continues to focus on low and no-sugar products which meet HFSS regulations, all while maintaining our commitment to never compromising on taste.
The launch will be supported by social media, merchandising, and point of sale. The range will be available via www.sensationaldrinks.com.
1CGA, Mixed Drinks Report ,Q3 2022
2CGA Mixed Drinks Report, Volumetric Sales, Q3 2022
3CGA, Mixed Drinks Report ,Q3 2022
4KAM – Competitive Socialising – Feb 22.pdf P5
PepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds. A modern alternative to complicated cocktail recipes or large format cocktail mixers, each 7.5oz mini-can of Neon Zebra mixed with your spirit of choice, makes two tasty cocktails without the fuss. Made with real juice and no artificial sweeteners, Neon Zebra mixers don’t compromise on taste. These non-alcoholic cocktail mixers come in four flavours: Margarita Mix, Strawberry Daiquiri Mix, Mojito Mix and Whiskey Sour Mix.
As a leader in beverage innovation, PepsiCo is entering the growing cocktail mixers category at a time when today’s homebound consumers are looking for easy-to-make cocktails. In fact, the cocktail mixers category (including total mixers, ginger beer, club soda, and tonics) saw 28 % growth in 2020 and is worth more than $858MM.1 Cocktail culture is taking hold at home, and people are looking for innovations that fit their lifestyle.
“With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience – to cut out time and mess without compromising on quality and taste,” said Emily Silver, VP of Innovation & Capabilities, PepsiCo Beverages North America. “Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavours and colours and easy-to-use, recyclable mini-can format. We’re thrilled with this new venture and all of the opportunities to come in the mixology category.”
With Neon Zebra, making classic cocktails is wildly easy, whether you’re an amateur mixologist or just a fan of great cocktails. Simply add 1 can of Neon Zebra + 3 oz. of liquor = 2 #WildlyEasy cocktails. Serve them over ice, top with your favorite garnish (or don’t!) and cheers to cocktail-making made easy.
Neon Zebra cocktail mixers come in four wildly popular flavours:
- Margarita Mix: Paired with your favourite tequila, it’s tangy and bold with a flavourful citrus kick of lime.
- Strawberry Daiquiri Mix: Sweet & fruity strawberry flavour with a hint of lime. The perfect balance with your favourite rum.
- Mojito Mix: Tasty lime and the light sweetness of real sugar makes a refreshing mojito, mixed with your rum of choice.
- Whiskey Sour Mix: Sour, but not too tart, for a balanced citrus flavour your whiskey will appreciate.
Neon Zebra launches in sustainable, recyclable packaging via aluminum cans and paperboard 6-packs. Neon Zebra started to roll out in the US across retail and online stores in March for an MSRP of $6.99-$7.99 for six 7.5FL oz cans.
1MULOC, 52 weeks, 2020; includes Total Mixers, Ginger Beer, Club Soda and Tonics
Absolut, Planet Earth’s Favorite Vodka, introduced Absolut Juice™ – the new must-sip spirit of the summer.
Made with superb Absolut Vodka and natural flavors from your favorite seasonal fruits – Absolut Juice™ offers a brand-new way to sip-with-a-spritz in two delicious favors, Strawberry and Apple. With no artificial flavors, five percent real fruit juice and 99 calories per serving1, Absolut Juice is perfect for mixing simple or craft-quality cocktails – like the summer-approved Absolut Juice & Club Soda with 20 % fewer calories than a glass of rosé2.
1 Per 1.5 Fl. oz. serving. Average Analysis: Calories 99k; Carbohydrates 3.5g; Protein and Fat 0g.
2 Absolut Juice Edition 1.5 Fl. Oz. Serving (with 3 Fl. Oz. Zero Calorie Soda Water): Calories 99; Carbs 3.5g; Protein and Fat 0g Vs. Rosé Wine 5 Fl. Oz. Serving (Per USDA Nutrient Database): Calories 126; Carbs 5.76g; Protein 0.6g; Fat 0g
